15 B2B case studies show how content marketing drives ROI
Biznology
FEBRUARY 23, 2015
Use specific content solutions to impact different stages of the buying cycle. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Don’t create content for the sake of creating content. Maersk now has more than 1.5m
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