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7 Companies That Should Buy Medium, Because Why Not?

Contently

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Or maybe the company will turn its user base into a giant freelance network and try to steal Contently’s business. Microsoft/LinkedIn. Salesforce.

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How B2B influencer marketing will grow your brand

Sprout Social

When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. It’s a critical lever for building trust.

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How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success. And those businesses that used four or more channels beat out companies who only use one or two mediums by 300 percent. Don’t build a cross-channel program without considering each medium’s call-to-action.

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

Over that time, the company has invested heavily in content on its website. A recruiting team has been searching for candidates for the past five months, and the company is currently hiring managing editors in the UK, Germany, France, and the Americas. ” That doesn’t mean the company eschews social and other channels. .”

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Why Cisco Hired Over 200 Content Marketers

Contently

Over that time, the company has invested heavily in content on its website. A recruiting team has been searching for candidates for the past five months, and the company is currently hiring managing editors in the UK, Germany, France, and the Americas. ” That doesn’t mean the company eschews social and other channels. .”

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

These result when media outlets invite company executives with a very specific expertise to write for them. With more than 90% of companies admitting to content marketing adoption , it’s not surprising -- with so much content out there, people are looking for any edge to get noticed. Advertorials (Sponsored Content).

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Phony Testimonials and Dumb Social Proof

Writing on the Web

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Build trust by being trustworthy. Share this on Bebo.

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