Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Hubspot

AUGUST 13, 2014

This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. In total, this one link drove over 800 incremental leads in 30 days.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). June 8, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Allow your community to lead your exploration; do not be willful: people don’t always use your language.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Waiting for class. in your recon.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Online Marketing Institute

MARCH 24, 2011

In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task. Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40