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Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. What does Google think about advertorials, native advertising, and editorial content? An advertorial is another word for a paid editorial written for advertising purposes.

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Kindness opens many doors online

Biznology

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. And it’s rarely easy.

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Under the Influence

Contently

Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. Subtle this is not.

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Business Blogging: 4 Ways to Have Fun and Profits

Writing on the Web

You might think of yourself as “just a blogger”, but you should check your local newspapers and see if there are any sections that cover things you know about. Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. Blog this on Blogger. Share this on del.icio.us.

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Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

Blog this on Blogger. Landing Pages: Where to Publish Your Advertorial. Au contraire , we will teach you about effective formatting of sales and landing pages. We will explain why her product is a great idea, but that is only part of the call. Share this on Bebo. Add this link to Box.net. Subscribe to the comments for this post?

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Content Marketing Results: Landing Pages Rule

Writing on the Web

Blog this on Blogger. Landing Pages: Where to Publish Your Advertorial. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage. Share this on Bebo. Add this link to Box.net.