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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. From blogging networks like IZEA and Triberr to influencer programs like Klout, use the audience individuals or small companies have built to reach your audience. Print Advertorials.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Once a byline is earned, citing ebooks, guides, studies, and blog posts can drive copious amounts of traffic and conversions. Advertorials (Sponsored Content).

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Ardath Albee.

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White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers.

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