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The 2 Rules of Sponsored Content

Marketing Insider Group

Advertorials have been around for a long time. But they seem to be taking on more importance as brands “become publishers” while digital media and social platforms are seeking new ways of generating revenue. Sponsored content should be clearly labeled as content coming from the sponsor and not the publisher’s editorial team.

Rules 100
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What Is Earned Media?

ClearVoice

It’s when a journalist publishes or broadcasts an article that mentions your organization — or your client’s — in positive terms, earning the implied endorsement of that journalist and the media outlet for which they work. Earned media is created and published by a third party, like a reporter, influencer, or customer.

Insiders

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” While advertorials are still widely used, the decline of print media has given rise to a new type of native advertising: digitally integrated ads.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

Brands and publishers prefer native advertising for the following reasons: Native ads were seen 53% more than display ads ( source ). Any ad that can’t be classified into one of these types is a custom ad. An example of a Social Media Native Ad on Facebook. They can be considered modern advertorials. Search Ads.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Look at the first-touch and multi-touch attribution that was generated by your video or video program for a look at the ROI but for a larger picture, look at the amount of traffic generated by your campaign and compare it to your sales numbers—including the numbers before and after the campaign launched.

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What Is Lead Generation in 2019

Albacross

What is Lead Generation? lead generation ? refers to the process of identifying potential customers for your business’s products or services. ?. If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. Why Lead Generation Is Important. Then And Now.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). What’s a Facebook fan worth?