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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As long-time readers of this blog know, I generally like the idea of content marketing. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. So does the journalist, the consumer, the social community and the marketer.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As long-time readers of this blog know, I generally like the idea of content marketing. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. So does the journalist, the consumer, the social community and the marketer.

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The Truth About Guest Posting

RebelMouse

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. Years ago, guest blogging was a great way to build a reputation for your website and generate important backlinks. However, guest blogging isn’t the best way to generate the kind of backlinking that Google is looking for.

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The Greatest Copywriters of All Time

Anyword

His expertise lay in “advertorials,” ads written in a format that mimics a newspaper article. One consistent theme behind Blume’s quotes and blogs is that copywriting is a specialization. But you’ve never been a spy, started a multi-million dollar blog, or invented a famous cartoon character. So, How Can You Write Like Them?

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What About Advertorials? What is Google’s View on Guest Blogging for Links? What Should I Be Aware Of If I’m Considering Guest Blogging? How Can I Guest Blog Without It Appearing As If I Paid for Links? Advertorials (IMPORTANT). What are Advertorials? Will Backlinks Lose Their Importance in Ranking?

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The Best Teachers for Influence Marketing

Convince & Convert

Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). There are a lot of great case studies in the nascent influence marketing and advocate marketing community, as pioneering brands are doing some amazing things.

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How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. These include, but are not limited to, websites, emails, SMS messaging, social media, blogs, news outlets, print-on-demand providers, advertising, and so on.