Lewis DVorkin: Content Marketing or Advertorial?
B2B Memes
AUGUST 10, 2012
As long-time readers of this blog know, I generally like the idea of content marketing. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. So does the journalist, the consumer, the social community and the marketer.
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