B2B Marketing Zone

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Outbrain recently booted low quality advertisers out of its network in a bid to make it more attractive to both the best publishers and brand marketers. Print Advertorials. Promoted Tweets.

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The Dark Future of Native Advertising

Digital B2B Marketing

APRIL 29, 2014

Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience. They are bouncing because the content is that bad before they even get to scrolling.

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B2B Marketing Zone

Digital B2B Marketing

The B2B Marketing Guide to Paid Content Distribution

The Dark Future of Native Advertising

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