B2B Memes

JULY 1, 2010

In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil. When I say advertorial , I’m not talking about all sponsored content that appears in a publication.

Advertorials 100

Advertorials Ethics Transparency Trust Marketing 100

B2B Memes

AUGUST 10, 2012

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure. So I guess I still can’t answer my opening question.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure. So I guess I still can’t answer my opening question.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

SEPTEMBER 17, 2012

” It should be required reading for every B2B journalist and publisher. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. Rethinking the Article as the Basic Unit of Journalism.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

” It should be required reading for every B2B journalist and publisher. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. Rethinking the Article as the Basic Unit of Journalism.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

OCTOBER 4, 2010

Because these new types of publishers want to avoid “clunky advertorial, laden with overt brand value and PR messages,” they will be hiring experienced journalists to build an audience of loyal customers. He points out that, as has been noted on B2B Memes before , traditional publishers want to play the content marketing game as well.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

MARCH 12, 2010

B2B magazines probably have a higher percentage of commodity content than other types of publications. That’s partly due to the prevalence of service journalism in B2B. Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial.

Demand 100

Demand Advertorials Media Content 100