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The Greatest Copywriters of All Time

Anyword

Copywriters don’t just write interesting stuff – they often lead interesting lives as well. From unique personal experiences to working with leading corporations, these five elite copy creators have translated their adventures and challenges into some of the most effective marketing texts ever written. The good news for the rest of us?

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

This was our SEO mission statement: "We are present in Google when users make queries related to night vision with the intent to solve a user challenge leading to the booking of an eyesight test.". I use Google's own tools (Google Search Console, Google Analytics) and different Clickstream tools (e.g. Some advertorials are duds.

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Hopefully, when done right, this does lead to a link back to your best work, brand recognition, or a sale. What is off-page optimization?

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Marketing Analytics: Getting a Charge Out of Helping Advertisers Excel

LeadsRX

Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. To Calvin Lathan, data from marketing analytics is a gold mine of information that helps Hybrid Media Services’ clients use their advertising and marketing budgets to the best of their abilities. Or other channels?’

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Purchase influence: Did your ad lead to an increase in sales? Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website. Y ou can also find current search data on your brand name by using a tool like Google Trends. Native Advertising.

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Change or Die | Fast Company

Buzz Marketing for Technology

Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. Advertorials: Act Fast. 1 2 3 4 5 6 7 next â? Current Issue.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Sarah Worsham ( @sazbean ). June 8, 2010.