Navigate the Channel

SEPTEMBER 13, 2023

For more on empathic marketing, consider HubSpot’s guidance or insights from the Content Marketing Institute and the SEO experts at Moz. Say your B2B marketing company hides analytics from clients, creating a black box. Your customers and prospects want to know that you see them and understand them.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Hubspot

APRIL 12, 2016

Sponsored content is similar to what used to be known as “advertorials”—but even less salesy. Not only am I a marketer who works primarily in the B2B space, but I am interested in learning more about predictive analytics. In fact, you can even grow brand loyalty. Here are a few types of paid content distribution to consider….

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. How to Use Creative Commons to Add Images to Your Blog - Hubspot , July 22, 2010 Adding images to your blog posts helps readers and search engines better understand what your post is about. Advertorial (4).

Ning 40

Ning Paid Content Facebook Sales Management 40

Martech Advisor

JANUARY 7, 2020

HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. This type of ad also includes advertorials that inform and influence conversions. Learn More: How to Optimize Paid Search with Google Analytics.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68