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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. Is it harder or are we not looking hard enough? 10%), 2 engagement worth $250k in revenue.

19 New Featured Sources on the B2B Marketing Zone


Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Marketing Finger ( Resources Studies Social Media Consulting ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. Adwords. Sarah Worsham ( @sazbean ). June 7, 2010.

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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. Particularly if the blogger is clearly a fan of the company/product/service/brand.