Biznology

FEBRUARY 6, 2017

Less advertorial. More conversational, less advertorial. Here’s where I think B2B sales and marketing video is headed this year. More conversational. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant.

B2B Sales 80

B2B Sales Advertorials Trends Video Marketing 80

Biznology

JANUARY 27, 2017

Surely one missing element in what we used to call “advertorials” is the absence of a genuine, humanized brand voice. Because, if the recipient sees through the intent without getting something out of it, or even if he/she does, the opposite of the desired effect will result.

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Biznology

JULY 5, 2016

I know I have been a little dark-hearted over the last few years when it came to earned media outreach and how it’s been corrupted by ubiquitous bought-and-paid-for reviews, essentially pro-company advertorials. Dan and I are very excited about the rest of the week.

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

JULY 12, 2016

They’ve been used for the links, they’ve been used for the advertorial, and they’ve even done things with the promise of working together in the future. And it’s rarely easy. Bloggers have a lot of baggage. They’ve been abused, they’ve been abandoned. You must be unflappable.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

FEBRUARY 23, 2015

The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. OPTUM : A health services business, created an integrated marketing campaign to support the launch of a new solution, support sales, and build thought leadership. The successful campaign earned a 23.5

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

OCTOBER 18, 2016

While disclosures are essential everywhere, they’re doubly so for “advertorial” content. Ideally, earned-media is the goal of PR campaigns, so it’s up to you. Many of the B-D-list online influencers can get you what you need for less than a strong ad buy.

Class 80

Class Long Tail Marketing Blogger Media 80