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Thursday, July 1, 2010
In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil. When I say advertorial , I’m not talking about all sponsored content that appears in a publication.
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Monday, May 17, 2010
It is not an advertorial. Marketing expert David Meerman Scott blogged last week about Boeing's new web site as a stellar example of brand journalism --a term he defines thus: Brand Journalism is not a product pitch. It is not an egotistical spewing of gobbledygook-laden corporate drivel. read more.
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Thursday, July 24, 2008
Advertorials: Act Fast. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company.
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Wednesday, November 19, 2008
That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.
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Monday, July 12, 2010
Landing Pages: Where to Publish Your Advertorial. How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page). Otherwise, you may be creating a great brand, great thought leadership, great content… and so what? Sooner or later, you need to ask your readers to actually do something.
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Thursday, June 17, 2010
Landing Pages: Where to Publish Your Advertorial. Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Unless you’re Naomi Dunsford of IttzBiz and know how to skillfully weave obscenities into headlines or emails, what cha gonna do? My affiliate link.).
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Monday, July 26, 2010
Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. For those not familiar with it, the B2B Marketing Zone (a.k.a. June 7, 2010. Topics.
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Wednesday, June 23, 2010
Landing Pages: Where to Publish Your Advertorial. If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. Can’t make the call? Email.
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Friday, March 12, 2010
Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial. Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding.
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Monday, June 21, 2010
Landing Pages: Where to Publish Your Advertorial. Do you need to create professional looking sales or landing pages? Want to save yourself the hassles? You can learn to do this using your Wordpress platform. There are very few drawbacks to using Wordpress as your primary web platform. Suzanne Bird-Harris is a perfect example. That’s it.
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