Advertorial - B2B Marketing Zone

B2B MEMES JULY 1, 2010 Content’s Evil Twin: Advertorial In other words, an advertorial. In my liberated state, though, I can finally say it: Advertorials are evil. Unseemly expletive. MORE >>	THE CONTENT FACTOR MAY 17, 2010 It's Still B2B to Me It is not an advertorial. Marketing expert David Meerman Scott blogged last week about Boeing's new web site as a stellar example of brand journalism --a term he defines thus: Brand Journalism is not a product pitch. It is not an egotistical spewing of gobbledygook-laden corporate drivel. read more. MORE >>	RECENT POSTS MARCH 27, 2012 \| CONNECT THE DOCS Content Marketing Tools Series #4 Outbrain MARCH 5, 2012 \| CONTENT MARKETING TODAY The Rules of Engagement: 9 Principles of Smart Content Marketing \| Original9 Media MARCH 5, 2012 \| CONTENT MARKETING TODAY The Rules of Engagement: 9 Principles of Smart Content Marketing \| Original9 Media MARCH 1, 2012 \| JUNTA 42 Why Content Marketing (as a term) Is All the Rage FEBRUARY 27, 2012 \| INSIGHTIQ BLOG Big D, little d, What Begins with D? Try Direct and direct. FEBRUARY 27, 2012 \| INSIGHTIQ BLOG Big D, little d, What Begins with D? Try Direct and direct.
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WEBMARKETCENTRAL NOVEMBER 19, 2008 Four Reasons to Keep Branding During a Recession Last week, MarketingSherpa published two charts showing the shift from offline to online spending, and from brand advertising to direct. MORE >>	B2B MEMES OCTOBER 4, 2010 Brand Journalism Trend Heats Up in UK Because these new types of publishers want to avoid “clunky advertorial, laden with overt brand value and PR messages,” they will be hiring experienced journalists to build an audience of loyal customers. journalists moving into content marketing ) is more than theoretical. Companies that have a story to tell and the money to get it told.&#. MORE >>	WRITING ON THE WEB JULY 12, 2010 Content Marketing Results: Landing Pages Rule Landing Pages: Where to Publish Your Advertorial. How do you get readers to take action? Short answer: a landing page. More about that tomorrow. MORE >>	WRITING ON THE WEB JUNE 17, 2010 Rant: The Problem with Formatting Sales Pages. Landing Pages: Where to Publish Your Advertorial. There are Internet gurus who’ve made millions teaching us lowly common folk with Ph.D.s MORE >>
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BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
Change or Die | Fast Company

Advertorials: Act Fast. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life. Connect with Fast Company. MORE >>

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LEAD VIEWS | FRIDAY, JUNE 10, 2011
Multidimensional Content Strategy for Content ‘Inside’ Your Website and ‘Outside’

The definition of what constitutes great content has changed dramatically in today’s people driven economy. Yes, it is still important to have content of high quality, but what’s most important is how many people have read and reacted to this content. Content outside the website. So, what’s the difference? No related posts. MORE >>

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INSIGHTIQ BLOG | MONDAY, FEBRUARY 27, 2012
Big D, little d, What Begins with D? Try Direct and direct.

They've created a destination site that is part advertorial / part community. We all know (but perhaps don't want to acknowledge) that brands shouldn't try to build relationships with their entire customer base; there is no need to focus on the person who buys once every ten months. To do that, you must think "direct". Be social. MORE >>

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B2B VOICES | MONDAY, OCTOBER 4, 2010
We’re All Publishers Now

The two primary takes by industry watchers so far are that the sky is falling and this is the end of journalism and a great journalism brand or that this is nothing more than an incremental variation on advertorials. Moreover, in many ways, Forbes is not the first publisher to take this step. Photo Courtesy Matt Miller, Flickr. MORE >>

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WRITING ON THE WEB | THURSDAY, SEPTEMBER 9, 2010
Business Blogging: 4 Ways to Have Fun and Profits

Many businesses buy “advertorial” space in newspapers – space that looks like a story but is a paid ad. (Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. MORE >>

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Savvy Speaks: Got a Newsletter? See How Yours Measures Up SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 6, 2010
Mr. Editor, Tear Down This Wall ENGAGE | THURSDAY, AUGUST 25, 2011
Content Marketing: 5 Tips and Tricks for a Winning Strategy MEASURABLE MARKETING | THURSDAY, NOVEMBER 3, 2011
Sales & Landing Pages Using Wordpress: Learn How WRITING ON THE WEB | WEDNESDAY, JUNE 23, 2010
The Rules of Engagement: 9 Principles of Smart Content Marketing | Original9 Media CONTENT MARKETING TODAY | MONDAY, MARCH 5, 2012
Landing Pages: Get Readers to Take Action WRITING ON THE WEB | TUESDAY, AUGUST 2, 2011
19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
Phony Testimonials and Dumb Social Proof WRITING ON THE WEB | WEDNESDAY, JULY 7, 2010
Don’t Worry, Be Content: 10 Rules for Creating Quality Editorial ENGAGE | MONDAY, MARCH 7, 2011
Create Wordpress Sales Pages: Learn how this week WRITING ON THE WEB | MONDAY, JUNE 21, 2010
The Rules of Engagement: 9 Principles of Smart Content Marketing | Original9 Media CONTENT MARKETING TODAY | MONDAY, MARCH 5, 2012
Why Content Marketing (as a term) Is All the Rage JUNTA 42 | THURSDAY, MARCH 1, 2012
You Are Not Green B2B MARKETING UNPLUGGED | MONDAY, AUGUST 9, 2010
11 Pro Tips for Better Business Blogging MASHABLE.COM | THURSDAY, MARCH 24, 2011
ClickInsights: How B2B marketers should forge customer relationships by providing compelling content? CONNECT THE DOCS | THURSDAY, SEPTEMBER 17, 2009
A Lesson from Demand Media: Embrace Your Commodity Content B2B MEMES | FRIDAY, MARCH 12, 2010
Want to be a Rock Star Guest Poster? Read This! SAVVY B2B MARKETING | THURSDAY, FEBRUARY 2, 2012
How NOT to pitch a blog | Online Marketing Blog WWW.TOPRANKBLOG.COM | MONDAY, JUNE 15, 2009
Big D, little d, What Begins with D? Try Direct and direct. INSIGHTIQ BLOG | MONDAY, FEBRUARY 27, 2012
Content Marketing Tools Series #4 Outbrain CONNECT THE DOCS | TUESDAY, MARCH 27, 2012
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010 B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010

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