B2B Memes

DECEMBER 6, 2011

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” By last year, he said , his working life was “consumed” by content marketing. .” ” By last year, he said , his working life was “consumed” by content marketing.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

MARCH 12, 2010

The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works. But it has more to do with the influence of advertisers. As advertising has become harder to sell over the years, B2B publishers have added increasing amounts of commodity content to their print versions to hook advertisers.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

NOVEMBER 24, 2011

Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. Behind this perspective is a bias to professionalism.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

SEPTEMBER 29, 2011

As salaried employees, their only incentive to work as hard as AOL expects is the chance to keep their jobs. But they’ve correctly identified the problem: Like AOL Patch, as Ed Pilolla has noted , their employers want them to behave as if they are working for a startup without any of the upside rewards.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

JUNE 28, 2010

And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. All cannot be forgiven by just waving your hand over a piece of advertising posed as real content and saying, “paid,&# “sponsored&# or “advertising&# on it.”.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

SEPTEMBER 9, 2010

Similarly, I think they’re wise to match their curated third-party content with original work. Do you expect either advertising or subscriptions to play a role? I remember someone saying recently in relation to a future for newspapers that “no one thing will work but lots of things might&#.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

JUNE 30, 2010

It’s no coincidence that Jack Lemon’s character works in public relations. Charles Bickford: What kind of work you do? CB: I don’t understand that kind of work. This was, after all, the 1960s, the zenith of corporate marketing and advertising (think Mad Men ). Jack Lemon: Um, uh, public relations. CB: Public relations?

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

MARCH 11, 2011

I’m also careful so it doesn’t look like I’m promoting advertisers/manufacturers. If I tweet something from the magazine’s account that is from an advertiser/manufacturer I make sure it provides value to my readers first—just like print B2B. As I mentioned, I use RD+B Twitter for straight reporting—little opinion.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

MAY 13, 2010

What makes this meaningful is the fact that IDG is in essence recognizing the irrelevance of its own media vehicles, at least for some of its potential advertisers. But it appears that they will be offering a wide range of content strategy consulting, content creation, and software tools.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

DECEMBER 15, 2011

For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists? The reason I call myself a reporter is because what I bring to my employer are the skills I picked up from my years working for traditional journalistic enterprises.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

SEPTEMBER 22, 2010

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. “No My working life is now completely consumed by content marketing.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

MAY 26, 2010

His “freemium” model includes free e-books and audiobooks, donations, a print-on-demand (POD) paperback, a premium hardcover edition, advertisements, and a commission fee for a new short story. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ.

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

DECEMBER 8, 2011

What makes his blog so compelling is the fact that he is, in many respects, a typical working journalist sharing his experiences in the exciting but often confusing and disruptive world of new media. And now anyone with access to the internet had more powerful publishing tools than I had in work.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. In a recent blog post , he noted a dramatic change in the source of his work. Be an entrepreneur.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

MAY 6, 2011

If you’ve worked much with journalists and editors, you understand. In my days overseeing a large editorial group for a B2B publisher, my counterpart in sales was fond of telling me that advertisers found our editors arrogant. The trait is not genetic, but occupational.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

MARCH 9, 2011

For that reason, he’s now including “a modest amount” of advertising in his sidebar. Each of us has to come up with the right balance and hope that it works for both us and our followers. Fed up with many shady web sites stealing his copy and, presumably, making money on it, he wants to make his own direct money from the site.

Social Media 100

Social Media RSS Media Wikipedia 100