Biznology

MAY 11, 2011

Image via Wikipedia. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. by Chris Abraham.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Biznology

NOVEMBER 7, 2013

Photo credit: Wikipedia. Part of the frustration comes from advertisers who use broad match for keywords. There’s nothing intrinsically wrong with doing so–maybe it works most of the time–but frequently the searchers are looking for something far more specific than the the advertiser pays off with.

Long Tail Marketing 80

Long Tail Marketing Wikipedia Search Engine Marketing Click Rate 80

Biznology

AUGUST 23, 2012

Photo credit: Wikipedia. All they needed to do was open their wallet and buy advertising. Except for paid search, just about every other form of digital advertising seems to be less effective than free means of getting your message out there. Some of you might be scandalized to here me urge you to turn marketing into PR.

PR 80

PR Paid Search Agency Public Relations Wikipedia 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Advertisements were country specific. Now when advertisements are in social media, they can be accessed across borders. Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures.

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

FEBRUARY 3, 2015

Advertising Apple Inc. Many of these sites have user interfaces ( UI ), site architectures, and content management services (CMS) that have not changed in a decade. What these sites do share is that they don’t have either mobile-optimized “second sites” or responsive web design ( RWD ). Sign up for our emails here.

Marketing Websites 80

Marketing Websites Wikipedia Mobile Advertising Work Management 80

Biznology

FEBRUARY 7, 2014

(Photo credit: Wikipedia). Slider Social Media Marketing Business Competitive advantage Market penetration Market share marketing Marketing and Advertising Marketing strategy social media marketing SWOT analysis' They cite increases in followers, likes and visits and celebrate their successes.

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Biznology

AUGUST 16, 2011

Image via Wikipedia. by Chris Abraham. The faster the page loads, the better your site will rank on Google search, all other things being equal.

Adsense 80

Adsense Industry CMS Google Long Tail Marketing 80

Biznology

AUGUST 9, 2013

Photo credit: Wikipedia. Finally, make sure your content informs and/or entertains other people, and isn’t just a veiled advertisement for your business. People rarely pass along advertising unless it’s uniquely funny (or offensive). I’ve been writing pithy columns like these for a long time.

Tips 80

Tips Internet Marketing Wikipedia Copywriting 80

Biznology

DECEMBER 22, 2015

2) Programmatic Advertising for Ad Arbitrage. Until now, advertising has been a real challenge: aren’t we all over-spending? I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

FEBRUARY 20, 2013

Photo credit: Wikipedia. The fold, as far as I can figure out (and feel free to prove me wrong in the comments below), is actually determined by where the advertisements are placed on a page – but this was abused, which led to a Google algorithm update. The Fold Rush. Not to Throw a Wrench in the Works….

Wikipedia 80

Wikipedia Content Eye-Tracking CAN-SPAM 80

Biznology

APRIL 30, 2012

Photo credit: Wikipedia. And the manufacturer has done all the right things–advertising, distribution, shelf space, you name it. If they’ve got all that money and they can produce whatever amounts they can sell, why would they need to specialize. But with all of those techniques, you can only say so much.

Paid Search Agency 80

Paid Search Agency Companies Wikipedia Distribution 80

Biznology

APRIL 2, 2012

(Photo credit: Wikipedia). So, if even TV advertisers are moving online and watching their ads grow in popularity one happy viewer at a time, perhaps billboards are next… Agile marketing is all about experimentation, feedback, testing, data–just about the opposite of anything you can do with TV commercials.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Biznology

AUGUST 20, 2012

Photo credit: Wikipedia. 14% trust advertising. 75% of people don’t believe that companies tell the truth in advertisements. The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. 70% trust unknown users, 27% trust experts.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. It is true that the best form of advertising is word-of-mouth and what better way to get it than online? After all, that customer is doing some advertising work for you. Small businesses need loans in order to take product and service ideas to the next level. Monetize your customer referrals.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Biznology

OCTOBER 8, 2014

Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. To those unfamiliar with the coopetition concept, according to Wikipedia: “ Coopetition occurs when companies interact with partial congruence of interests.

Business 80

Business Wikipedia Lead Ranking Communities 80

Biznology

APRIL 4, 2013

Photo credit: Wikipedia. Most executives from traditional marketing backgrounds build branding campaigns and drive eyeballs to them through advertising. In most cases, it takes three to six months to start hitting your target KPIs for awareness sites, unless you augment organic traffic with advertising.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. The advertising industry has already adopted science and testing, but not because they wanted to. These were no men who had faith in science, thinking that advertising was an art. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. For digital marketers, the implications are clear: post a static web site that never changes or self-serving advertising that doesn’t engage users, and you will drop in the search rankings.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

JANUARY 11, 2013

Photo credit: Wikipedia. Well look at this chart that comes from a study that the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence produced called “ Mobile Phone Video Diaries: Understanding Mobile Video Usage “ (The chart was synthesized by eMarketer). “What?” ” you ask.

Mobile Marketing 80

Mobile Marketing Mobile Advertising Wikipedia Emarketing 80

Biznology

JUNE 24, 2011

Image via Wikipedia. by Frank Reed. Have you ever heard the expression in business saying that things won't be able to change until we have "clean air"? It's an expression that comes from racing. Since I hail from North Carolina, the home of NASCAR, I am taking liberties and simply applying the term to the Internet marketing industry.

Internet Marketing 80

Internet Marketing Wikipedia Marketing Business 80

Biznology

SEPTEMBER 7, 2010

Image via Wikipedia. They take a cut of advertising, but they let others do all the work of creating the ads and targeting them. In addition, those Internet businesses do not sell ads through advertising agencies, the way old media does. They go direct.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Merchandising Wikipedia 80

Biznology

JULY 20, 2010

Image via Wikipedia. So, as an advertiser, does that mean that you should pull your ads on match days? You should think about the same thing when deciding what you do with your advertising. Have you ever wondered whether big events have any effect on how marketers reach their audiences?

Click Rate 80

Click Rate Wikipedia Television marketing Internet Marketing 80

Biznology

MARCH 18, 2013

Photo credit: Wikipedia. Scraping is the practice of gathering content external sources, frequently without attribution, and building a web page around that content, usually as a way to sell advertising. What brought content marketing to mind as I read the article was the discussion of scraping. And again, it’s just wrong.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Biznology

NOVEMBER 4, 2010

Image via Wikipedia. My logic is this: Before you undertake PPC advertising or organic SEO, some customers found you on the web anyway. Perhaps they were extremely motivated to find you and had a higher propensity to become customers than the visitors you could attract through advertising or higher organic rankings.

Conversion Rate 80

Conversion Rate Search Marketing Conversion Wikipedia 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Advertising copywriters need the right keywords to create ad copy that resonates with their audiences. In the past, results from advertising looked like a temporary spike because the paid and organic activities were not integrated. Last month, I wrote about 2 challenges to keyword collaboration.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

AUGUST 2, 2013

Photo credit: Wikipedia. Marketers have been embracing social since they first realized the incredible reach social technologies provide at a fraction of the cost of traditional advertising and communications. When Web 1.0 There was substantial concern among businesses about the impact on their retail outlets and channel partners.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Biznology

JULY 11, 2011

Image via Wikipedia. Many of you might be familiar with SCORE (originally the Service Corps of Retired Executives ), which is a longstanding resource to U.S. small businesses, in partnership with the Small Business Administration. If you are a small business, SCORE offers free advice to help you improve your business.

Search Marketing 80

Search Marketing Wikipedia Small Business Marketing Search Engine Marketing 80

Biznology

FEBRUARY 22, 2011

Image via Wikipedia. Last year I wrote an article on Internet Evolution called " Let's Push Delete on Big Button Marketing ," where I laid out some examples of how to design the user experience so that you aren't fooling people.

Wikipedia 80

Wikipedia Internet Marketing Marketing Design 80

Biznology

JULY 8, 2011

Image via Wikipedia. by Frank Reed. In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. It's an interesting crowd that is obviously not used to being around actual people very often.

Internet Marketing 80

Internet Marketing Wikipedia Marketing Small Business Marketing 80

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

MAY 9, 2011

Image via Wikipedia. Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead--that customers just search for products now instead of coming to their Web sites. Where once, shoppers cared about Sears or Macy's or dozens of other names, now they don't care where they buy from.

Brand Identity 80

Brand Identity Branding Wikipedia Loyalty 80

Biznology

NOVEMBER 18, 2013

(Photo credit: Wikipedia). Only 14% trust advertisements. With lean practices applied, advertising campaigns will be executed faster, effectively tested, and continuously reiterated to efficiently optimize their advertising/market fit. The main target: Target Audience is age 25-50 males / females. 350B in spending power.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Biznology

MAY 26, 2011

Image via Wikipedia. Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems.

Mobile Marketing 80

Mobile Marketing Tactics Wikipedia Marketing 80

Biznology

MAY 24, 2011

Image via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online.

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

Biznology

NOVEMBER 30, 2010

Image via Wikipedia. Still another company allows paid search algorithms to manage its entire budget based on return on advertising spending, reducing spending on poorly selling products instead of first investigating why they are bombing. The computer is always right," they thought, so they went along with whatever you presented. (OK,

Multivariate analysis 80

Multivariate analysis Paid Search Agency Wikipedia Work Management 80

Biznology

APRIL 20, 2011

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

MAY 17, 2011

Image via Wikipedia. If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for? You're missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter.

Direct Marketing 80

Direct Marketing Wikipedia Network Marketing Marketing 80