Chris Koch

JANUARY 29, 2010

of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary. We should expect those prices to change as social media takes hold among buyers. For example, 99.9% startups.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

APRIL 16, 2010

Tags: ITSMA Research Marketing Strategy Social Media B2B marketing Business Company Consulting Internet Marketing marketing Marketing and Advertising social media management Twitter.

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

APRIL 30, 2010

I’m sure that there will be opportunities and reasons for B2B to advertise on these things eventually, but that’s the easy part. Right now Foursquare is the Twitter of location. But Twitter and Foursquare already do that, so again, you need something more behind the app than just the location feature. How do we compete?

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

MARCH 19, 2010

Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information. Gather information by asking questions. Asking for information helps deepen social media relationships. Tweet This Post.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

OCTOBER 7, 2011

Businesspeople don’t care how many Twitter followers you have. Is Twitter “social?” Many B2B companies are just now contemplating getting into social media for the second time. Marketing needs a system of record before it can succeed in social media. They care about the size, speed, and quality of the pipeline.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

Businesspeople don’t care how many Twitter followers you have. Is Twitter “social?” Many B2B companies are just now contemplating getting into social media for the second time. Marketing needs a system of record before it can succeed in social media. They care about the size, speed, and quality of the pipeline.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. Larger companies can shift budget from dying categories like advertising and trade shows into social media without affecting other programs, but many smaller companies never had much budget in those areas to begin with. If you’re strapped for resources (who isn’t?)

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. Larger companies can shift budget from dying categories like advertising and trade shows into social media without affecting other programs, but many smaller companies never had much budget in those areas to begin with. If you’re strapped for resources (who isn’t?)

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

OCTOBER 1, 2010

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). Video, blogs, Twitter? If you’re in B2B marketing, you gotta go to this thing. Marketing has more peer relationships with thought leaders inside the company than PR. Research them!

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

MAY 20, 2011

Many marketers involved in social media management tell me that they struggle to get their subject matter experts engaged in social media. But focusing solely on engagement is the wrong goal. What we should be talking about instead is getting those experts involved in creating ideas.

Social Media 100

Social Media B2B Thought Leadership Media Thought Leadership 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. Trade magazines are imploding as marketers continue to pull out of print advertising.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100