Computer Market Research

JANUARY 26, 2022

Because of this, trade promotion marketing (TPM) can really change the path to your business’s success. What Is Trade Promotion Marketing? Trade Promotion Marketing forms a cost-sharing partnership between manufacturers and their partners. Some of the more popular types of trade promotions are: Volume Discounts.

Budget Programs 60

Budget Programs Work Management Marketing Management Promotion 60

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri. Image credit: CPS, Inc.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Trade shows are packed with booths that feature eye-grabbing displays.

Trade Show 182

Trade Show Buzz Work Management Impressions 182

Liveintent

DECEMBER 21, 2021

With the clock counting down to the new year, advertisers must think about their strategies for 2022 and how to set themselves up for success in the short and long term — even if you didn’t achieve all the things you wanted to this year. The post How advertisers can prepare for 2022 appeared first on LiveIntent Blog. No problem.

Advertising Agencies 127

Advertising Agencies Advertisements Advertising CPA 127

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. There are a number of benefits to consulting a marketing agency for trade show booth design.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that? Target them!

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Martech

MARCH 22, 2022

Today, The Trade Desk announced the launch of a new certified service partner program, welcoming Goodway Group as the inaugural partner for the program. The aim of the program is to meet the needs of small and medium-sized businesses by allowing partners like Goodway Group to offer self-service access into The Trade Desk’s DSP.

Advertising Agencies 88

Advertising Agencies Marketing Management Service ROAS 88

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. How do you reach your target audience?

Paid Content 141

Paid Content Advertising Agencies Paid Search Agency SMB 141

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. A quarter of respondents say that CTV advertising will overtake mobile in the next two to three years, and around a third believe CTV is a measurable performance channel. Half of consumers surveyed reported downloading a mobile app after seeing an ad.

Advertisements 102

Advertisements Advertising Brand Identity Branding 102

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. Invesco, Ltd.

Education 118

Education Spending Paid Search Agency Advertisements 118

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Digilant

OCTOBER 4, 2023

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising Agencies 121

Advertising Agencies Paid Content Cost Per Thousand Advertisements 121

Biznology

AUGUST 19, 2020

You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. They discuss TikTok, how it’s used, who uses it, what the concerns are, and whether or not you should advertise on TikTok. Should your marketing team advertise on TikTok? What is TikTok?

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Hubspot

OCTOBER 7, 2020

To understand what the term "trading up" means, let's start with a scenario. In this scenario, you've "traded up" in a variety of consumer categories: including coffee, technology, clothing, and even workout gear. Here, let's explore what trading up means, as well as what it means specifically for marketers.

Word of Mouth 97

Word of Mouth Lead Ranking Cross-Selling High Quality Lead 97

Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. It would be one thing if this was a study of longtime billboard advertisers.

Advertisements 114

Advertisements Advertising Marketing Attribution Digital Transformation 114

DemandBase

MAY 15, 2020

Everywhere I turn, I’m reading about how companies are slashing their advertising and media budgets. Some of my favorite sources (including The Wall Street Journal , The New York Post , and The New York Times ) have posted articles citing declines in advertising budgets of 40 percent or more. How can this be? Here’s why.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertisements 123

Advertisements Advertising Privacy Ad Exchange 123

NuSpark Consulting

JULY 13, 2017

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Some of the most popular DSP platforms are: The Trade Desk. Rocket Fuel.

Display 173

Display Advertisements Advertising Marketing AI 173

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? B2B advertising is no different. By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. Does anyone remember the story of the pin factory?

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Types of AI every marketer should know are: machine learning, generative AI, natural language processing, conversational AI, and programmatic advertising.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Navigate the Channel

APRIL 26, 2018

Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. Once you know the where and when of your trade show, it is time to self-promote. Know What You Want.

Trade Show 66

Trade Show Display ROI Promotion 66

SmartBug Media

APRIL 27, 2023

We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. Third-party data exists largely to support digital advertising in companies—which means it’s great for advertisers but not for consumers. What are the pros and cons of first-party advertising?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. How did the 2020 UEFA European Championship impact display advertising trends?

Display 98

Display Stats Advertisements Advertising 98

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Navigate the Channel

FEBRUARY 1, 2018

The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. Here is a short post on how to choose the trade shows to attend this year. There are quite a few trade show calendars that you can search for new ideas on what to attend.

Trade Show 66

Trade Show Case Studies Press Intent 66

Marketing Insider Group

MARCH 9, 2023

The most prestigious names are available only by paid subscription and have expanded in recent years to offer custom research, content creation services, and native advertising sponsorships for brands who want to get in front of business leaders.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

ClickZ

AUGUST 8, 2020

The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% Mobile Advertising: The reigning advertising “hotspot”. Emarketer had expected mobile advertising to grow up to $105.34

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. In fact, research has proven this to be true.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Navigate the Channel

APRIL 10, 2018

In order to have a successful trade show, you need to start with a timeline. Start developing that about a year before you plan to attend the trade show. When your strategy and budget have received the okay by your company, it’s time to identify the goals of your trade show appearance and how best to meet them.

Trade Show 50

Trade Show Banners Planning Design 50

Trade Press Services Newsletter

FEBRUARY 1, 2024

Identify new skills like video editing, paid advertising, search engine optimization or graphic design that could enhance your marketing campaigns. The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services. Develop a new skill.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Most agree that advertisers and publishers have a primary responsibility for finding alternatives to third-party cookies.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

ClickZ

JANUARY 2, 2021

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. According to Statista, the digital advertising market is expected to reach US $398 billion in revenues for 2021. Display advertising – 38%. Digital titans.

Forecasting 96

Forecasting Advertising Agencies Cost Per Thousand Advertisements 96