Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth.

Social Media 98

Social Media Advertisements Advertising Trends 98

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

Matchcraft

JANUARY 19, 2023

When it comes to advertising, staying on top of the latest trends can greatly improve a business’s social media presence. Social media is constantly changing, making trends that are emerging important to capitalize on.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

Matchcraft

MARCH 28, 2023

In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising. New competitors.

Advertisements 100

Advertisements Advertising Allocation Planning 100

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. They took a different approach to empower their car advertisements.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. These changes directly impact advertisers. From which jokes are funny, to the desired length of content, the wants and needs of social users is ever-evolving.

Social Media 89

Social Media Trends Media Cross-Selling 89

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tactics 100

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

illumin

NOVEMBER 24, 2023

The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center. times more engaging than longer-form content.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Read on to find out more. Post-cookie solutions.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from.

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 98

Keywords Template Analysis Barriers 98

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. In terms of audience targeting, what changes should advertisers expect?

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Bannerflow

NOVEMBER 16, 2021

While these upward trends may have been the direct influence of the pandemic, some shopping habits will be here to stay. There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. What will we be discussing in this guide to consumer display advertising trends? Boxing Day.

Display 98

Display Cost Per Thousand Advertisements Advertising 98

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting?

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Digilant

AUGUST 30, 2023

million viewers per game, advertisers are wise to use in-game TV ads to reach fans. They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. After the 2022/23 season saw an average 16.7 Today’s fans are omnichannel viewers.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. billion people currently use social media, more than double from 2.07

Social Media 111

Social Media Advertisements Advertising Media 111

Outbrain

JANUARY 12, 2023

2022 was a challenging year for everyone and no less for advertisers. What’s more, they may develop a negative feeling towards the brand, and this is definitely something that advertisers want to avoid. With all this going on, advertisers nevertheless continue to have the same (or tougher!) Diversify away from social media.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Digilant

DECEMBER 7, 2023

Despite the tremendous growth, gaming is still overlooked by many advertisers. In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Matchcraft

JANUARY 9, 2023

Digital advertising can help boost your company’s performance, provided you take the time and effort to stay in touch with the latest trends. However, there are some trends and technologies that we can rely on that will shape the coming year. Here are a few digital advertising trends you can’t ignore in 2023.

Marketing AI 52

Marketing AI Trends Advertisements Advertising 52

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Read more here. Read more here.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Chatbots for customer service: AI-powered chatbots on your website or social media channels can provide instant customer support. Content creation: Simple content such as social media updates and product descriptions can be generated by AI.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Social Media 52

Social Media Trends Media Demographics 52

Stevens & Tate

FEBRUARY 3, 2023

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true.

Advertisements 123

Advertisements Advertising Effectiveness Television marketing 123

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Bannerflow

NOVEMBER 15, 2018

Yet, like every advertising channel it is undergoing disruption. The trends defined in this article are some of the most important. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. DOOH enhances digital advertising. But why is DOOH so important to advertisers?

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Additionally, creativity lets marketers stand out to their audiences, but also within social media algorithms since creative execution is highly factored within algorithms. On TikTok alone, influencer spending is expected to grow by 27.8%

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104