Digital B2B Marketing

JULY 12, 2012

An efficient and well targeted online advertising program often means the difference between merely average and outstanding results. These limitations mean B2B marketers need to get creative in order to identify and evaluate new online advertising opportunities. Tip: if individuals share content using the popular bit.ly

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

MAY 8, 2014

LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. all data was gathered through the LinkedIn advertising campaign manager interface).

Linkedin 100

Linkedin Campaigns Social Media Advertisements 100

Digital B2B Marketing

MAY 1, 2012

Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. One benefit of social advertising is you are reaching an audience that is active in social media and may be more likely to share your content.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. There is nothing social about this! Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing. Social advertisers.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

MAY 30, 2013

Outbound marketing gets your content into more hands, immediately increasing content consumption and increasing potential social sharing. Tactics: email, search, social advertising, native advertising , online banners. Tactics: social advertising, retargeting, search. Delight The Audience.

B2B Marketing 100

B2B Marketing Banners Paid Search Agency Inbound Marketing 100

Digital B2B Marketing

AUGUST 26, 2013

Will LinkedIn allow this information to be used by advertisers? For instance, will you be able to target companies that have visited your site (retargeting) or even target companies, including competitors, as an interest in the advertising platform? News Social Media Demandbase eloqua LinkedIn video'

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Digital B2B Marketing

JUNE 4, 2013

Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. Print Advertising. Photo Credit: mugley via Flickr cc.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

OCTOBER 31, 2012

Write an article about how social media is killing advertising! Advertising is Dead. Media companies are Dead. As final proof, I submit the following Social Media Zombie infographic. What, it’s changing? Quick, call it dead! SEO is Dead. Television is Dead. Magazines are Dead. Websites are Dead.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Social Media 100

Digital B2B Marketing

JULY 17, 2013

You attempt to decipher the intent behind marketing and advertising you see. You believe print advertising is poised for a major comeback. You believe in advertising as a force for social good. Social Media' Your fingers instinctively type “campaign” instead. You still read Adage religiously.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

DECEMBER 22, 2011

In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social Media 5. Social advertising. Media Buying 7. Brand advertising will shift towards demand. Content will be designed to be easy to consume and share. Where is the ROI?

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social Media 5. Social advertising. Media Buying 7. Brand advertising will shift towards demand. Content will be designed to be easy to consume and share. Where is the ROI?

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

MAY 7, 2012

View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful?

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

JULY 16, 2012

Social media, mobile, search and local are all irrelevant at the end of the day. The ROI on Social Media is Being In Business in Five Years Is social media really the difference between a business that fails in one that is successful in 2015, five years after Eric Qualman introduced this myth ?

B2B Marketing 100

B2B Marketing B2B Marketing Management Social Media 100

Digital B2B Marketing

JUNE 6, 2013

You use advertising, content marketing, PR, and the influencer programs Klout wants to sell, to change perceptions and purchasing behavior. Traditional channels of marketing influence, such as advertising, will lose among the increasing volume of influential voices competing for our attention. It seems so to me.

PR 100

PR Network Marketing Act-On Social Media 100

Digital B2B Marketing

APRIL 4, 2013

If new research says B2B buyers rely on social media, dig into the survey. Just how was social media defined? Did it indicate how important social media is in the buying process? Were respondents recruited through social media or is it a representative sample? But is it right for you?

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

JANUARY 22, 2013

Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. This isn’t just a consumer advertising trend, increasingly B2B advertising is being driven by data as well.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

MAY 25, 2011

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. Filed under: Measurement , Media , Social Media.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

DECEMBER 15, 2011

What is the ROI of your social media activity? Here are two examples that will be familiar to people involved in online advertising in the last decade: 1. The ability of online advertising and TV to lift search results is well documented. Tweet ] So you want real social media ROI? What is the ROI of search?

Work Management 100

Work Management Paid Search Agency Marketing Mix ROI 100

Digital B2B Marketing

NOVEMBER 6, 2012

This Is Not Just About B2B Advertising Yes, advertising is one way marketers can broadly distribute a message, but the focus on lead generation is impacting marketers approach to social media, content marketing and events as well.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Digital B2B Marketing

OCTOBER 23, 2012

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. In short, LinkedIn now has a publishing and advertising business. With their reputation as a site for reaching a business audience, they will command a premium CPM.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

MARCH 21, 2012

To be noticed above the clutter of competing advertising messages, many advertisers will simply bombard us. Data Will Underly Everything In Minority Report we saw advertisements targeted to John Anderton as he walked into a store. Increased frequency is one way marketing stands out, but it often isn’t welcome.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

MARCH 19, 2013

If you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. Target Advertising Across the Web Using LinkedIn Data.

Linkedin 100

Linkedin Advertising Agencies B2B Distribution 100

Digital B2B Marketing

OCTOBER 16, 2012

We have all turned to Google or social media and discovered things that are completely useless or misleading. This is why context is so important in advertising that asks you to take an action, from making a call in response to a DRTV ad to clicking on a banner to scanning a QR code. Outbound marketing is about interruption.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

JULY 11, 2013

Branding doesn’t necessarily mean advertising either. PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. How Branding Bridges the Opportunity Gap.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

SEPTEMBER 11, 2012

One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. I am both a Twitter user and an advertising buyer. By requiring targeting, advertisers will be forced to create more targeted and relevant campaigns.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100

Digital B2B Marketing

SEPTEMBER 25, 2012

As people collect endorsements, the value of LinkedIn as a business network and as an advertising property will decrease. Giving endorsements and the endorsement notifications LinkedIn sends will increase total traffic and available advertising inventory. With endorsements, LinkedIn just embraced gaming their network.

Linkedin 100

Linkedin CAN-SPAM Ideal Customer Profiles Display 100

Digital B2B Marketing

MARCH 25, 2011

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. In the past, marketers relied on advertising and PR to get to these audiences, but those approaches mean the marketer’s own content is still a step removed.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

JUNE 28, 2012

Marketing’s first stepping stone is getting attention , using advertising, content marketing or any other tools at their disposal. Focusing on how marketing contributes will position your company to have more meaningful and productive relationships with customers.

Enterprise Management 100

Enterprise Management Paid Search Agency Work Management Marketing Proposals 100

Digital B2B Marketing

JULY 19, 2012

Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. Find the Advertising Link Where is the link to advertising info on their site? If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

JANUARY 24, 2012

Turnkey solution, from outreach to tracking, will deliver allow marketers to continue buying this reach for a price.

Peer-to-peer 100

Peer-to-peer Cable Outreach PR 100

Digital B2B Marketing

MARCH 27, 2011

Marketers want the deeper connection the words like and follow imply but have lost as social collections have replaced true social connections. I saw this weekend’s #usblogs challenge on social media and social good, and it clicked. Likely, not many (or you need some better friends). Adopt a Cause.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

APRIL 4, 2011

It has a lot in common with your corporate social media program. Want to make your social media program deliver big-time results? Whether it needs more attention, budget or autonomy, give your social media program the space it needs to flourish. That corner of your yard dedicated to growing edibles.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 17, 2011

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. Likewise, networks come and go like flies. Views expressed are my own.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

JULY 1, 2013

Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. Up until now, advertising on LinkedIn was just advertising. Social Advertising, With LinkedIn Targeting.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

JANUARY 22, 2014

What happens when you survey 50 media buyers? You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. What This Says About Media Buyers. Twitter Has High Minimum Spends.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

NOVEMBER 7, 2013

Content marketing platform for brands | We specialize in native advertising and content creation | PR 2.0 Is this appropriate in the wild west of social media? Social Media social media sleuthing Spam' cooperatize. 603 favorites per day. Meetup Organizer in NYC | #PR #contentmarketing. Your Turn.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100