Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Branch out from the main sizes on mobile.

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Bannersnack

FEBRUARY 21, 2023

Considering that mobile traffic now accounts for 59.16% of the global online traffic, mobile ads should be a key part of any marketing strategy. 16 minutes read Did you know that, on average, people spend 5 hours a day on their phones, mostly in apps? That is one-third of waking hours!

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ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 OOH advertising.

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Bannerflow

FEBRUARY 2, 2023

Gone are the days when static images and linear videos formed the base of all mobile ads. Recent survey data from The Social Shepherd , shows that 90% of consumers watch videos on their mobile devices. And in turn, this has introduced a new opportunity for interactive video advertising. What is interactive video advertising?

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Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Consumers spent $100 billion on mobile apps faster than ever in 2023. If your brand doesn’t have a focus on mobile-first marketing, perhaps it should.

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Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

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The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet. Stale Creative. Saying Too Much.

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Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.

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Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

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Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. The new features include: New SGE subcategories.

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Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

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Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. So, should your strategy focus solely on mobile display ads?

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Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising. What things, exactly?

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KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

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Martech Advisor

SEPTEMBER 25, 2019

More and more potential consumers are skipping desktop or laptop computers and going straight to mobile devices. What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? Mobile users can pay rent, order groceries, call a cab, and play games with their friends all on one device.

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Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? What Are Mobile Ad Platforms?

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Webbiquity

OCTOBER 10, 2017

Google recently announced that over 50% of searches globally happen on mobile. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena. But organic search is not the only reason you should invest in mobile. New Kinds of Advertisements.

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Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Digilant

JUNE 23, 2022

Mobile use has been on the rise for some time, and our pandemic lifestyles have pushed the trend into overdrive. Now that we’re living in a constantly evolving and growing mobile world, our need for strategic direction in mobile advertising has grown, too. What Should You Note About Today’s Mobile Consumers?

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Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

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Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Bannersnack

OCTOBER 1, 2020

Video advertising has come a long way since the black-and-white, jingle-filled TV commercials of the Mad Men era. Now, we’re used to seeing ads anytime, anywhere, even as we’re swiping through our social media feed on mobile devices. But how did we get here?

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Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers. Meta has rolled out a new feature simplifying the conversion process for Amazon sellers.

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Advertising Agencies Amazon Advertisements Advertising 90

SEMrush

DECEMBER 31, 1969

Nearly 75% of the average person‘s internet time is on mobile, so getting mobile ads right is crucial. Learn all you need to know to create mobile ads that are tailor-made for your customer and will increase your return on ad spend!

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Spending 98

Spiralytics

JANUARY 14, 2021

Mobile marketing is one of the fastest-growing segments of advertising, but there isn’t just one. The post 6 Types of Mobile Marketing Campaigns You Should Start Now appeared first on Spiralytics Inc.

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illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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Martech

AUGUST 29, 2023

It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year. Dig deeper: In-game advertising: A marketer’s guide Unpopular with users. The post Which types of in-game advertising do users love (or hate)? Why we care.

Advertisements 84

Advertisements Advertising Mobile Advertising Banner Ads 84

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

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LeadsRX

DECEMBER 22, 2021

The mobile app industry has long struggled to capture complete attribution of its marketing campaigns, hoping that one magic-bullet ad would make it “the next big app.”. In this episode, we explore a solution to monitor all marketing channels to identify mobile app installations, mobile app events, and mobile app conversions.

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Bannersnack

MARCH 23, 2023

12 minutes read I think we can all agree that our mobile screens have become the primary gateway to information, entertainment, and communication. With that, it has also led to exposing us to advertisement overload. What Is Mobile Ad Targeting? And because of this, consumers tend to see a lot of irrelevant ads.

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Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

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Martech Advisor

SEPTEMBER 25, 2019

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Martech Advisor

JANUARY 6, 2020

2020 is going to change the media and advertising landscape in huge ways. Yet advertisers still need consumer data — be it first, second or third-party — in order to deliver effective campaigns. Advertisers always talk about the holy grail of serving ads to the right person, at the right time, in the right place.

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Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

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Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. Half of consumers surveyed reported downloading a mobile app after seeing an ad. Why we care. Get MarTech!

Advertisements 87

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ClickZ

OCTOBER 14, 2020

To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion. You’ll need to develop a custom in-app advertising strategy that takes into account how people use apps and what they expect from in-app advertising.

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Smartyads

JUNE 23, 2023

It's no secret that we're living in a mobile world. Everything seems to be trending in a mobile direction in 2023. Moreover, you can find some facts about mobile marketing statistics below: Over 90% of mobile time is spent on apps; 50% of. People use phones everywhere they go.

Mobile Advertising 52

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Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. The post Roku introduces Advertising Watermark appeared first on MarTech.

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Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. The post New AR advertising experience from Emodo’s partnership with 8th Wall appeared first on MarTech.

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