Webbiquity

FEBRUARY 17, 2022

Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing , regardless of industry. If you’re producing any kind of video content, you’ll need a YouTube channel.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Social media is now the dominant channel for news coverage. Google and Facebook captured 85% of the growth in internet advertising last year. Less than a quarter (24%) said they use social media to interact with businesses.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). There’s no advertising. Three Reasons Clubhouse May Crash and Burn. But here are three reasons for skepticism.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

FEBRUARY 21, 2023

Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. Marketers searched out, followed, and created spreadsheets filled with influencer names, contact information, and social media links. billion in 2016 to $16.4 billion in 2022. Yes, I’m an affiliate.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

OCTOBER 6, 2015

digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). According to recent research , U.S.

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Webbiquity

SEPTEMBER 28, 2022

To expand your customer data set, you can use tools that will pull insights from their social media accounts and other online activities. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. We want programmatic advertising—even if we’re not sure what that is. Social media benefits are unclear. billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

MARCH 2, 2021

In terms of channels, depending on the type of event you’re hosting, online advertising, organic search, and media / influencer outreach may or may not play a role. Pre-event social media is almost always part of the mix, unless you’re hosting a closed, by-invitation-only event. Everything positive is share-worthy.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

JUNE 6, 2017

You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. Fortunately, social media advertising is still affordable for most businesses. And scarcity increases cost.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Webbiquity

OCTOBER 28, 2020

The average person will see anywhere from 5,000-10,000 advertisements each day. Instead of concentrating so much on traditional advertising, focus on making connections and forming relationships with your customers and clients through social media. Or host a livestream Q&A session on Facebook and YouTube.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Webbiquity

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., We all know social media stars with hundreds of thousands of subscribers who play essential roles in their respective industries.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

MAY 12, 2015

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons! Advertising & PR.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

SEPTEMBER 19, 2023

Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on).

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

MARCH 1, 2016

Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. About 26% of consumers use social media sites for this purpose. 2: 47 Superb Social Media Marketing Stats and Facts. #3: 5: 33 Thought-Provoking B2B Social Media and Marketing Stats. #6:

SEM 100

SEM Paid Content Stats SEO 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. Understand the Impact of Social Media by ClickZ. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

JULY 19, 2016

” — Smart Bug Media. Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, Pricing: free (but requires an active Google AdWords account).

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Social Media Takes Time.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Social Media Today ). Social Media Today ). Social Media Today ). Social Media Today ). There are 100 hours of video uploaded to YouTube every minute. (

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 8, 2016

80% of business decision makers prefer to get company information in a series of articles versus an advertisement. In terms of social media content produced by small-business marketers, blogging and visual assets nearly tied at 70% and 71% respectively. Social Media Examiner ). 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JANUARY 5, 2021

Journalist turned social media pro. Impacting education at the cross-section of Tech, Art, and Media. Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow. Formerly @Google @YouTube. By Night: Loves traveling and canning (yeah, that thing grandma did).

Twitter 260

Twitter Startups Work Management Marketing Management 260

Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Link to a specific part of a YouTube video by Matt Cutts. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JULY 23, 2013

News and media coverage. Announce a new product, get your executives or other subject matter experts quoted, help out a local charity, speak at an industry event—all are great sources of potential media coverage and links. Social media. Links from industry news sources are among the most valuable for building authority.

Link Building 100

Link Building Advertising Agencies Ad Building SEO 100

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Social media sites (e.g., YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Blogs (guest posts, comments or blogroll links). Industry and local business directories.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Social media sites (e.g., YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Blogs (guest posts, comments or blogroll links). Industry and local business directories.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

DECEMBER 11, 2013

Experts outline key content marketing trends for 2014 by The Guardian. This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2: 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

OCTOBER 4, 2022

Broadcast media. Paid: Though often described with the shorthand description “search, social, and display,” the universe of paid advertising and promotion channels also includes content syndication, webinars, newsletter sponsorships, video ads (a form of display), and emerging forms such as NFTs. Sales-generated leads.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

JULY 11, 2019

Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.” Blogs, vertical content creation sites (like Event Pro Update and Customer Experience Update ), social media, and other platforms have completely transformed marketing. Guest post by Esteban Martinez. How Discovery Ads Work.

Paid Search Agency 242

Paid Search Agency Ads Marketing Budget Mobile Advertising 242

Webbiquity

AUGUST 8, 2023

Per the report, “44% of respondents in 2023 said advertisements positively impacted their view of a company, compared to just 33% in 2022.” 54% of younger buyers (Millennials and Gen Z) are influenced by social media ads, compared to just 40% of older buyers (boomers and Gen X).

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). SocialTimes ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100