B2B Marketing Traction

JULY 1, 2015

One of my clients had always advertised in a state publication when the corporate exodus was happening. Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. But, social media is a place where many people spend time. What do our customers need?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment?

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 23, 2011

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media. ” What say you? Agree, disagree? What trends would you add?

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100