Paul Gillin

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Weinberger Wisdom

Paul Gillin

Tech Leadership Council’s Social Media Summit. Media is frequently mis-characterized as publishing. The definition of media is that which mediates between parties. Media isn’t content. We are the media. New media transforms as it moves, unlike traditional fixed media like TV.

Web 2.0 50
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The Trouble with Klout

Paul Gillin

Both are sought-after speakers and the subject of extensive Wikipedia articles. In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make. Yet Klout says I have more influence. A Million and One Improvements.

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How to Calculate Social Marketing ROI

Paul Gillin

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. That’s an impressive result, but it isn’t a return.

ROI 50