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Meta advertisers: Glitchy automated system pushing sales down and costs up

Martech

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. Why we care. Fuel for your marketing strategy.

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Viral Marketing Techniques to Get People Talking About Your Brand

Spiralytics

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

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Viral Marketing: How to Create Viral Content that Drives Links and Enhances SEO

seo.co

Viral content is a Holy Grail in the world of content marketing. It was DollarShaveClub that took a $5K viral video all the way to a $1 billion acquisition by Unilever. It all started with a single piece of viral content. Viral content creates massive traffic. Defining “Viral” Content. The Goal of Viral Marketing.

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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

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The Best Tactics for Using Paid Social Media for Travel Advertising Success

Digilant

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone.

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Optimizing YouTube Videos to Go Viral During the Holidays

Convert

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. How Do YouTube Videos Go Viral?

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

The Greatest TED Talk Ever Sold By Morgan Spurlock Video Source: TED-Ed Morgan Spurlock, documentary filmmaker and TV producer, guides us through the thought process behind his documentary about advertising and branding , called “The Greatest Film Ever Sold.”