Paul Gillin

JUNE 26, 2014

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. Related articles.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

FEBRUARY 9, 2011

That’s $400,000 (tax-deductible) against a Super Bowl Ad budget of at least $9 million, and that’s not counting all the media buys since then. What if Groupon announced that it wouldn’t buy any Super Bowl advertising but would instead donate the $9 million ad budget as matching funds to those four charities?

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

MAY 13, 2016

Its popularity has enabled Adobe to invest in a growing amount of original content, and even sell some advertising space to cover costs. Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Cisco Connected Futures. Connected Futures is a little-known gem.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JUNE 4, 2010

Here are my notes from David’s presentation this morning to the Mass. Tech Leadership Council’s Social Media Summit. Media is frequently mis-characterized as publishing. The definition of media is that which mediates between parties. Media isn’t content. We are the media.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

OCTOBER 5, 2011

Here are a few that I welcome into my inbox: Bulldog Reporter’s Daily ‘Dog – This e-mail arrives every morning packed with news and insight about the latest happenings in media and corporate communications. Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50