Writing on the Web

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How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Harnessing the power of social media can be achieved by using the following practices. Paid Advertising.

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. S ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A ssets (free). Like-baiting.

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A Brief History of Business Blogging (And How to Make It Profitable)

Writing on the Web

In 1997, the first recognizable Social Media site, Six Degrees, was introduced, according to SmallBizTrends. So now we have blogging, more sophisticated search engines, social media and a free blog creation service. So now we have blogging, more sophisticated search engines, social media and a free blog creation service.

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How Do You Choose a Blog Platform?

Writing on the Web

Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account. Limited storage space for pictures, videos, audios and other media. You also can’t use Google AdSense to monetize your blog or Google Analytics to track statistics about visitors and traffic.

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Neuromarketing and How Content Marketing Works

Writing on the Web

Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Neuromarketing: This is your brain on advertising… Content Marketing that Speaks to the Old Brain. What are 3 ways to frustrated your reader’s brains? I hope you enjoy it and learn something. Tweet This!

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5 Uses for Your Business Blog

Writing on the Web

You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). You’re doing business during a time when consumer concerns can spread like wildfire by way of social media sites.

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Print Consumer Magazines Score Big in Europe

Writing on the Web

Yesterday I led a workshop in the Netherlands at Media Partners Group. Customer Media Congress: Patsi’s in Dutch… Online Persuasion: Seeing Through the Eyes of Your Customers. They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Tweet This!

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