Savvy B2B Marketing

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Three Ways Personas Improved My Marketing

Savvy B2B Marketing

What I didn’t understand as well was, for example, how the rise of social media and marketing automation affected a marketing manager’s day to day job. For my PR audience, I knew the rise of social media, the decline of the trade press and a tough economy put pressure on them to deliver more measurable results. Read on for inspiration! And boy, did I get an education.

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

The idea of the marketing round is that all disciplines – meaning advertising, direct, search, social, PR, marketing, web, etc. Direct to the customer is usually things such as direct marketing, email marketing and (in some cases) social media. The groundswell is social media, brand ambassadors, and word-of-mouth. Social media. Media relations. Advertising.

How Converged Media is Changing Content Marketing

Savvy B2B Marketing

According to a recent report published by the Altimeter Group , marketers “must converge their media efforts by combining social, corporate content, and advertising reach.” In fact, convergence was the theme of its recent Online ROI Summit and was covered in its latest Media Consumption Report. What's your experience with converged media?

Weekly Wrap Up - April 1

Savvy B2B Marketing

109 Ways to Make Your Business Irresistible to the Media - by Patrick Garmoe via @copyblogger. Online Advertising: The 3 Obstacles You Must Overcome to Create an Effective Banner Ad - by Jon Powell via @MktgExperiments. Ah that Mother Nature -- what a great sense of humor she has, dumping snow on us New Englanders, just as we were starting seeing signs of spring. Have a great weekend!

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media.

B2B Buyers vs. B2C Buyers—Do Their Differences Really Matter in the End?

Savvy B2B Marketing

However, whether you are a rookie or a veteran to the online advertising world, you have probably noticed that many of the titled “best practices” are very similar to the best marketing practices in the business-to-consumer (B2C) industry. Amanda DiSilvestro is a writer on topics ranging from social media to voip phone systems. Consider a few of the basic differences: B2B.

Your Marketing’s Worthless If …

Savvy B2B Marketing

They aren’t interested in marketingese and they aren’t falling for any advertising … no matter how clever. It’s easy to fool someone once with glossy, shiny, marketing; but if you can’t deliver the goods, you will have lost that opportunity forever and – with the potential of social media to spread word-of-mouth tales – quite possibly lose many more opportunities as well. Do it well.

Savvy Week in Review - July 30

Savvy B2B Marketing

True Confession - I Don't Have a Social Media Strategy - by @Diannahuff Tired and confused by all the fancy-schmancy strategy charts, graphs, and spreadsheets? Dianna Huff offers a refreshing way to tackle the social scene, "Strategy, when it comes to social media, is overrated." Zoooommm! That's the sound of July speeding by. Happy Friday! and what shouldn't.

Minority Report Style Marketing – Creepy or Cool?

Savvy B2B Marketing

As a social media marketing professional, my colleague found it interesting. Now don’t get me wrong, I am all for the type of internet-based electronic marketing where they use some fancy algorithm to predict what sorts of things I might like to buy and then advertise them to me. I guess first I have to admit that I am a big sci-fi geek. Until now. What do you think?

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media.

Savvy Week in Review - July 23

Savvy B2B Marketing

Understanding and Establishing Micro Goals for Your Social Media Campaigns - by @JenniferLaycock via @SEGuide Want to know how to break your social goals into bite-sized (and therefore more reaslitically implemented) goals? I don't know about you, but I'm definitely feeling like we're past the halfway mark in the summer season. Here at Savvy B2B, school is never out of session.

5 Ways to Optimize Landing Pages for B2B Content Assets

Savvy B2B Marketing

Landing pages can be used for PPC and other advertising campaigns as well. Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates.

B2B Microsites: Driving Awareness and Leads - An Interview with Phillip Lin of FireEye

Savvy B2B Marketing

ModernMalwareExposed.org was part of a larger product launch of our network security appliances, so we employed basic advertising and PR, and conducted a virtual analyst and press tour. We have created lots of good links from the corporate site to the ModernMalwareExposed.org blog and site, and do lots of cross-linking through social media. We created about 2/3rds from scratch. Q.

Mama Nature Mktg Tips: A Bird Singing in the Night

Savvy B2B Marketing

The typical advertising spaces for such a business might include the local chamber of commerce, a business directory, and some sponsorship ads in geographically relevant publications (you know, the good will stuff like the high school yearbook, fundraising and booster programs, the Lions Club, etc). Her specialties include brand development, social media strategy, and content marketing.

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Savvy Week in Review - April 9

Savvy B2B Marketing

11 Things Bette Davis Had to Say About Social Media. His super smart posts on social ROI have always been a favorite read, but now the guy has found a way to teach relevant social media lessons through the voice of the one and only, Bette Davis. Here's a roundup of this week's thought-provoking posts to get your weekend started. This BlogTalk Radio broadcast features Mark W. Swoon.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media.

What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords

Savvy B2B Marketing

Late last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. Are they likely to use Twitter, Facebook, or other social media? Is yours targeted enough? What does that mean for B2B marketers? Quick! Answer this question: Are you targeting the right person? Her main motivation for doing a good job?

The Next Transition in Communication

Savvy B2B Marketing

Social Media Solving this discovery problem, of course, was social media. However, social media creates huge volumes of communications, most of which are not of interest. Filtering through this noise is a daunting challenge, and whereas most social media can be filtered by keywords or brand names, this still tends to result in an overwhelming volume of content.

Savvy Week in Review - January 22

Savvy B2B Marketing

While your there, you may want to check out MLT's very cool gallery of advertising characters. Pros and Cons of Applying Social Media to Traditional PR Campaigns - by @howellmarketing Amy Howell provides suggestions on how you can use social media to enhance your PR efforts. If you are like us, Friday crept up way too quickly! Here are some of our favorite posts this week.

Savvy Week in Review - January 8

Savvy B2B Marketing

Advertising Comes Last? - by @tdefren Todd Defren gives a 60-second overview of a new chart from Forrester that breaks media down into three core categories: owned, paid, and earned. Top 10 WTF Social Media Moments of 2009 - by @ignitesma Just for fun - see how many you remember. Looking for ways to kick-start 2010? The posts below should get your brain humming.

Who says B2B is boring!

Savvy B2B Marketing

An agency on the cusp of the mass marketing revolution and the dawn of television advertising. There is no doubt that new media has changed both B2C and B2B marketing. I love Mad Men. The 60’s with all its amazing fashion and brewing social revolution. What is not to love! imagine myself a sassier version of Peggy Olsen. Low Budget and Humorous.

I Thought I Knew More Than You about B2B Marketing, But I Forgot

Savvy B2B Marketing

Now, I'm a big believer in social media for B2B marketing, but only if it's part of a combined inbound and outbound strategy with a business website at the hub. Large agencies have formed their new media teams and are hiring talent I'm sure, but it's no longer a land of the giants where the little guys live on scraps. We're delighted to welcome Billy Mitchell to Savvy B2B. Thanks!

The Kanye “Disaster” Beyond MTV

Savvy B2B Marketing

Still, I couldn't avoid the onslaught of mainstream and online media coverage that followed Kanye West's grossly inappropriate interruption of Taylor Swift's acceptance speech. The Reaction The irony of art mirroring life and vice versa aside, the incident is an interesting study on so many levels - branding, PR, social media, viral content, and so forth. I don't watch MTV. Seriously.

Savvy hits the road for the Integrated Marketing Summit

Savvy B2B Marketing

To my right the Director of Online Audience Development for a local media company and to my left the VP of E-channel Marketing for one of the area’s largest banks. He asserted that advertising and marketing has changed more in the last 10 years than it had in the previous 100. For years I hung the name badges from each on the closet door knob in my office. It was pouring rain.

Maybe it’s time to get blood on our hands again

Savvy B2B Marketing

Now that writing and advertising has firmly moved to the net, I see new writers making the same mistakes my students did when they had to make the transition to their new media. I know this is going to horribly date me, but when I first started teaching technical writing classes word processing programs were just starting to take off. We all had to work with what we had.

Maybe it’s time to get blood on our hands again

Savvy B2B Marketing

Now that writing and advertising has firmly moved to the net, I see new writers making the same mistakes my students did when they had to make the transition to their new media. I know this is going to horribly date me, but when I first started teaching technical writing classes word processing programs were just starting to take off. We all had to work with what we had.

Savvy Week in Review - July 10

Savvy B2B Marketing

The Decline of Advertising and the Rise of Content Spending - by @ juntajoe Outlines how B2B marketers can figure out their content strategy process and where to spend for maximum impact. Interested in Social Media , Trust, @ChrisBrogan or @Julien (Smith)? Popsicles for everyone! Hope you stay cool this hot summer weekend. Capture the data.

Savvy Week in Review - July 10

Savvy B2B Marketing

The Decline of Advertising and the Rise of Content Spending - by @ juntajoe Outlines how B2B marketers can figure out their content strategy process and where to spend for maximum impact. Interested in Social Media , Trust, @ChrisBrogan or @Julien (Smith)? Popsicles for everyone! Hope you stay cool this hot summer weekend. Capture the data.

Using LinkedIn to Gather Industry Intelligence

Savvy B2B Marketing

client of mine was seriously considering spending thousands of dollars to advertise in an industry trade journal in order to (hopefully) catch the attention of specific people in a very niche industry. B2B social media). Trust me, I belong to too many Groups and have time for only one - my own B2B Social Media Group.) 5. " he asked. "Uh, no. Then, join those Groups.

Using LinkedIn to Gather Industry Intelligence

Savvy B2B Marketing

client of mine was seriously considering spending thousands of dollars to advertise in an industry trade journal in order to (hopefully) catch the attention of specific people in a very niche industry. B2B social media). Trust me, I belong to too many Groups and have time for only one - my own B2B Social Media Group.) 5. " he asked. "Uh, no. Then, join those Groups.

Savvy Week in Review - July 9

Savvy B2B Marketing

Popping the Social Media Bubble - by @MattChevy Matt's sage advice to get out of the echo chamber should be delivered to the social media scene on a regular basis. If you really want social media to work for you, you need to listen up! How to Get Positive Word-o-Mouth Advertising - by @treypennington Sometimes, it's not about going the extra mile, it's about walking across the street. If you're in the states like we are, you probably had the same reaction to this week: "Where did it go?" Enjoy our favorites while trying to stay cool! It's SO true!! Really!

IT Pros Don't Want to Register for Your White Paper

Savvy B2B Marketing

What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. Vendors can tap into this community of 800,000 IT pros in a number of ways , including posting their white papers for download. I got in touch with Jay Hallberg, one of Spiceworks' four founders and its VP of Marketing, to understand what prompted Spiceworks to conduct the survey about white papers, what the survey revealed, and how advertisers/vendors had responded. Q. Please describe how the software/community/media aspects fit together. A.

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Ways to Market your Non-Fiction Book Without Breaking the Bank

Savvy B2B Marketing

Whether your book is published by a commercial publishing house or whether you self-published it, you can still get bang for your marketing buck by being a little creative and taking full advantage of various forms of media. Social Media is HUGE in book promotion Create a Twitter account that tweets specific information from the book Any news about the book, any reviews, any progress or updates go on your Facebook page While we’re on the subject of Facebook – create a fan page for your book and use it to send our messages to those who have signed up. Collect questions.

Super Bowl Ads - Which Was YOUR Favorite?

Savvy B2B Marketing

Super Bowl Sunday is the one day of the year that the media and your average Joe unabashedly admit that ads can be fun and entertaining – not just a convenient break in the action for you to get a fresh beer or visit the restroom. In case you missed the game – or the ads – Advertising Age has very nicely included all of them for replay on their website here: [link]. I’m not afraid to admit that when I watch any TV program, I always watch the ads with as much enthusiasm as the show itself. But I am a marketing geek. What was your favorite?

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media. Advertise on YouTube. Social Media Strategies

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform makes most sense for your business?

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So what is native advertising?

Biznology

Long Story Short:  Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. guess we can call it buzz advertising, if you will. ad agency.

Podcasts and advertising: Meet social media’s new super power

grow - Practical Marketing Solutions

Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. Podcasting is the little advertising engine that could. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show. probably consume more content than ever.

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote  Blogger outreach is more PR than social media. think it’s worthwhile going back this this article if you haven’t read it before.  In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy. Payola, baby! Let ’em know you mean business.

Is Social Advertising Subverting Social Media Marketing?

Synecore

Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. similar report by eMarketer was even more sanguine, projecting that social advertising spend will reach $23.68 Regardless of which figure you go with, the trend line is clear: brands are shifting their ad dollars into social media. billion in 2015.