| | | Savvy B2B Marketing | |  Advertising + Media | 34 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING FEBRUARY 2, 2010  Who says B2B is boring! An agency on the cusp of the mass marketing revolution and the dawn of television advertising. There is no doubt that new media has changed both B2C and B2B marketing. I love Mad Men. The 60’s with all its amazing fashion and brewing social revolution. What is not to love! imagine myself a sassier version of Peggy Olsen. Low Budget and Humorous. | SAVVY B2B MARKETING NOVEMBER 23, 2009 IT Pros Don't Want to Register for Your White Paper What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. got in touch with Jay Hallberg, one of Spiceworks' four founders and its VP of Marketing, to understand what prompted Spiceworks to conduct the survey about white papers, what the survey revealed, and how advertisers/vendors had responded. Please describe how the software/community/media aspects fit together. Of your 100+ advertisers, it appears 40 of them offer white papers to your community. The Spiceworks model is interesting. | | | | | |
| SAVVY B2B MARKETING JANUARY 10, 2010  I Thought I Knew More Than You about B2B Marketing, But I Forgot Now, I'm a big believer in social media for B2B marketing, but only if it's part of a combined inbound and outbound strategy with a business website at the hub. Large agencies have formed their new media teams and are hiring talent I'm sure, but it's no longer a land of the giants where the little guys live on scraps. We're delighted to welcome Billy Mitchell to Savvy B2B. Thanks! | SAVVY B2B MARKETING MARCH 16, 2010  The Next Transition in Communication Social Media Solving this discovery problem, of course, was social media. However, social media creates huge volumes of communications, most of which are not of interest. Filtering through this noise is a daunting challenge, and whereas most social media can be filtered by keywords or brand names, this still tends to result in an overwhelming volume of content. | SAVVY B2B MARKETING JULY 7, 2010  5 Ways to Optimize Landing Pages for B2B Content Assets Landing pages can be used for PPC and other advertising campaigns as well. Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. | SAVVY B2B MARKETING JULY 9, 2010 Savvy Week in Review - July 9 Popping the Social Media Bubble - by @MattChevy Matt's sage advice to get out of the echo chamber should be delivered to the social media scene on a regular basis. If you really want social media to work for you, you need to listen up! How to Get Positive Word-o-Mouth Advertising - by @treypennington Sometimes, it's not about going the extra mile, it's about walking across the street. If you're in the states like we are, you probably had the same reaction to this week: "Where did it go?" Enjoy our favorites while trying to stay cool! It's SO true!! Really! | | | | | | | |
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SAVVY B2B MARKETING | THURSDAY, AUGUST 16, 2012  How Converged Media is Changing Content Marketing
According to a recent report published by the Altimeter Group , marketers “must converge their media efforts by combining social, corporate content, and advertising reach.” In fact, convergence was the theme of its recent Online ROI Summit and was covered in its latest Media Consumption Report. How media preferences are shifting. converged approach requires careful planning and collaboration internally to bridge the gap between branding, demand generation, and social media groups within organizations. B2B Buyers are Also Consumers. MORE >> -
SAVVY B2B MARKETING | SUNDAY, AUGUST 26, 2012  4 Can't Miss Social Media Tips for Small Businesses
If you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market. There is no better way to let people know you exist than social media. Social media takes the idea that there is no better form of advertisement than word of mouth, and lets the business interact with that word of mouth directly. The first place I’m going to start with is mixing up your approach to social media. People don’t like it when businesses appear to be directly selling things on social media. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009  Using LinkedIn to Gather Industry Intelligence
client of mine was seriously considering spending thousands of dollars to advertise in an industry trade journal in order to (hopefully) catch the attention of specific people in a very niche industry. B2B social media). Trust me, I belong to too many Groups and have time for only one - my own B2B Social Media Group.) We're pleased to present this post by guest author, Dianna Huff , who offers practical advice on how to find out more about -- and better connect with -- your prospects. " "You mean that site where I get lots of emails from people to connect?" MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009  Using LinkedIn to Gather Industry Intelligence
client of mine was seriously considering spending thousands of dollars to advertise in an industry trade journal in order to (hopefully) catch the attention of specific people in a very niche industry. B2B social media). Trust me, I belong to too many Groups and have time for only one - my own B2B Social Media Group.) We're pleased to present this post by guest author, Dianna Huff , who offers practical advice on how to find out more about -- and better connect with -- your prospects. " "You mean that site where I get lots of emails from people to connect?" MORE >> -
SAVVY B2B MARKETING | MONDAY, OCTOBER 26, 2009  Use social media to improve your brand perception and save yourself $1m a year
Any second now, the phone will ring and a media buyer will ask me what the hell I was thinking with this post. By now, everyone in B2B marketing 'gets' social media. But haven't we been here before with advertising? "So you spend £200k a year on advertising, but you can't measure what you get from it? Exactly the same could be said of investment into social media. Like brand advertising, social media is a slow-burn technique. The difference is that one carries a massive media budget, the other doesn't. But, it has to be said. Crazy." MORE >>
- Three Ways Personas Improved My Marketing SAVVY B2B MARKETING | MONDAY, JANUARY 30, 2012
- What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords SAVVY B2B MARKETING | TUESDAY, MAY 25, 2010
- Mama Nature Mktg Tips: A Bird Singing in the Night SAVVY B2B MARKETING | THURSDAY, JUNE 3, 2010
- B2B Microsites: Driving Awareness and Leads - An Interview with Phillip Lin of FireEye SAVVY B2B MARKETING | THURSDAY, AUGUST 19, 2010
- Savvy Week in Review - April 9 SAVVY B2B MARKETING | FRIDAY, APRIL 9, 2010
- Savvy Week in Review - July 30 SAVVY B2B MARKETING | FRIDAY, JULY 30, 2010
- Savvy Week in Review - January 8 SAVVY B2B MARKETING | FRIDAY, JANUARY 8, 2010
- B2B Buyers vs. B2C Buyers—Do Their Differences Really Matter in the End? SAVVY B2B MARKETING | MONDAY, OCTOBER 3, 2011
- Ways to Market your Non-Fiction Book Without Breaking the Bank SAVVY B2B MARKETING | WEDNESDAY, MARCH 3, 2010
- Savvy Week in Review - January 22 SAVVY B2B MARKETING | FRIDAY, JANUARY 22, 2010
- Your Marketing’s Worthless If … SAVVY B2B MARKETING | THURSDAY, MARCH 3, 2011
- Minority Report Style Marketing – Creepy or Cool? SAVVY B2B MARKETING | TUESDAY, OCTOBER 5, 2010
- Top 5 Reasons to Create a Co-Marketing Partnership SAVVY B2B MARKETING | MONDAY, JANUARY 16, 2012
- Super Bowl Ads - Which Was YOUR Favorite? SAVVY B2B MARKETING | MONDAY, FEBRUARY 8, 2010
- Savvy Week in Review - July 23 SAVVY B2B MARKETING | FRIDAY, JULY 23, 2010
- Integrated Marketing and a Chat with Gini Dietrich SAVVY B2B MARKETING | MONDAY, JUNE 18, 2012
- Weekly Wrap Up - April 1 SAVVY B2B MARKETING | FRIDAY, APRIL 1, 2011
- Savvy hits the road for the Integrated Marketing Summit SAVVY B2B MARKETING | MONDAY, OCTOBER 12, 2009
- The Kanye “Disaster” Beyond MTV SAVVY B2B MARKETING | TUESDAY, SEPTEMBER 15, 2009
- Maybe it’s time to get blood on our hands again SAVVY B2B MARKETING | THURSDAY, AUGUST 27, 2009
- Maybe it’s time to get blood on our hands again SAVVY B2B MARKETING | THURSDAY, AUGUST 27, 2009
- Savvy Week in Review - July 10 SAVVY B2B MARKETING | FRIDAY, JULY 10, 2009
- Savvy Week in Review - July 10 SAVVY B2B MARKETING | FRIDAY, JULY 10, 2009
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