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| | PAUL GILLIN
SEPTEMBER 6, 2011 [Advertising, Media] The Trouble with Klout
In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one improvements it wants to make. Berry contributes occasionally to Huffington Post and Mashable, but Schwartzman is also active outside his own channels, contributing to Social Media Today and For Immediate Release. Beyond Followers.
| | PAUL GILLIN
DECEMBER 16, 2010 [Advertising, Media] The End of ‘Social Media’
ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Weak products will disappear quickly from the market, and advertising won’t be able to save them. The best book I’ve ever read on media transformation is The Chaos Scenario by Bob Garfield. Social Media innovation mainstream_mediaThis is the time of year when a lot of people make predictions.
OCTOBER 3, 2013 | PAUL GILLIN
[Advertising, Media] Bidding Fond Farewell to BtoB Magazine
AUGUST 20, 2013 | PAUL GILLIN
[Advertising, Media] Gems from Godin
FEBRUARY 27, 2013 | PAUL GILLIN
[Advertising, Media] Interesting Threads in Dell’s 2013 Social Media Predictions
FEBRUARY 26, 2013 | PAUL GILLIN
[Advertising, Media] Wisdom on the Future of Advertising
AUGUST 29, 2012 | PAUL GILLIN
[Advertising, Media] Attack of the Customers: The Pampers Dry Max Crisis
MARCH 9, 2012 | PAUL GILLIN
[Advertising, Media] Transforming P&G
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| | PAUL GILLIN
SEPTEMBER 15, 2011 [Advertising, Media] Measuring the Immeasurable
The authors argue that the influence of media in general, and social media in particular, is greatly overrated. In the mainstream media world, audience was associated with influence because we had few tools to understand the true dynamics of decision-making. The danger of this approach is that social media is more about quality than quantity. TopazPartners.com.
| | PAUL GILLIN
JUNE 24, 2010 [Advertising, Media] How to Calculate Social Marketing ROI
This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Market share research; awareness research; media citations; analyst research. EMC Corp. 100,000.
| | PAUL GILLIN
AUGUST 19, 2011 [Advertising, Media] What a Hotel Manager Taught Me About the Future of Business
Certainly not with advertising. Conversely, the owner of the Best Western Premier Marlemont can cut the advertising and direct mail budget because customers are doing a better job of promoting the hotel than any marketing could do. advertising communities influence Social Media social networks business 2.0 Customer service is number two. “Take it, I said.
| | PAUL GILLIN
OCTOBER 5, 2011 [Advertising, Media] Direct Marketing Doesn’t Have to Suck
Here are a few that I welcome into my inbox: Bulldog Reporter’s Daily ‘Dog – This e-mail arrives every morning packed with news and insight about the latest happenings in media and corporate communications. Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior. They fooled me good. Dump the Junk.
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PAUL GILLIN | TUESDAY, AUGUST 20, 2013 [Advertising, Media] Gems from Godin
That’s revolution” “Mass media appeals to the masses and that means average. Products advertised on TV are by definition mediocre.” 'Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Godin’s overarching point: We are moving from the age of mass to the age of connection. Organizations must connect with their constituents individually or they’ll be ignored. person’s value is defined by his or her platform, which is a function of connections. Unquoted comments are paraphrased. MORE >>
PAUL GILLIN | WEDNESDAY, OCTOBER 19, 2011 [Advertising, Media] Facebook Tips for Midsize Businesses
Dentoola consulting gives away reports on how to apply social media in the dentistry profession. advertising Facebook marketing Social Media social networks Tips Animal Print Shop Clif Bar Dentoola Hunter PR Moosejaw Mountaineering North Social SanukWith Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. Against the Grain This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Get people involved. MORE >>
PAUL GILLIN | THURSDAY, JANUARY 6, 2011 [Advertising, Media] Social Marketing Hangover
I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”. year ago, people wanted to know how to start social media campaigns. MORE >>
PAUL GILLIN | THURSDAY, MAY 27, 2010 [Advertising, Media] The Power of B2B Communities
Spiceworks is a technology company that acts like a media company. Spiceworks sells advertising space on the software console its members use to monitor their networks. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? MORE >>
PAUL GILLIN | WEDNESDAY, AUGUST 29, 2012 [Advertising, Media] Attack of the Customers: The Pampers Dry Max Crisis
Fox is a 30-year media relations veteran with more than a decade at P&G and experience with the customer skirmishes that are a constant fact of life at such companies. It stepped up advertising about the benefits of Dry Max and posted videos by leading pediatricians about the causes and treatment of diaper rash. The company invited media to Baby Care Headquarters in Cincinnati to meet with developers and product managers. She also cited media reports that claimed portions of the agency’s report are missing. It’s due to be published this fall. Standoff. MORE >>
- [Advertising, Media] Groupon Digs the Hole Deeper PAUL GILLIN | MONDAY, FEBRUARY 7, 2011
- [Advertising, Media] Social Media RFP Gets An Update PAUL GILLIN | MONDAY, DECEMBER 27, 2010
- [Advertising, Media] Bidding Fond Farewell to BtoB Magazine PAUL GILLIN | THURSDAY, OCTOBER 3, 2013
- [Advertising, Media] Weinberger Wisdom PAUL GILLIN | FRIDAY, JUNE 4, 2010
- [Advertising, Media] The Changing Rules of B2B Marketing PAUL GILLIN | THURSDAY, JUNE 17, 2010
- [Advertising, Media] Interesting Threads in Dell’s 2013 Social Media Predictions PAUL GILLIN | WEDNESDAY, FEBRUARY 27, 2013
- [Advertising, Media] How Groupon Could REALLY Break the Mold PAUL GILLIN | WEDNESDAY, FEBRUARY 9, 2011
- [Advertising, Media] Transforming P&G PAUL GILLIN | FRIDAY, MARCH 9, 2012
- [Advertising, Media] Wisdom on the Future of Advertising PAUL GILLIN | TUESDAY, FEBRUARY 26, 2013
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