I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”. year ago, people wanted to know how to start social media campaigns. MORE >>

Dentoola consulting gives away reports on how to apply social media in the dentistry profession. advertising Facebook marketing Social Media social networks Tips Animal Print Shop Clif Bar Dentoola Hunter PR Moosejaw Mountaineering North Social SanukWith Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. Against the Grain This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Get people involved. MORE >>

Spiceworks is a technology company that acts like a media company. Spiceworks sells advertising space on the software console its members use to monitor their networks. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? MORE >>

It’s been a little more than 24 hours since Groupon aired the most offensive advertising campaign in history , and the company’s response to the outpouring of negative commentary has been a textbook example of how not to handle a crisis. haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. advertising marketingToo bad Groupon didn’t mention any of those noble goals in the commercials themselves. MORE >>

Fox is a 30-year media relations veteran with more than a decade at P&G and experience with the customer skirmishes that are a constant fact of life at such companies. It stepped up advertising about the benefits of Dry Max and posted videos by leading pediatricians about the causes and treatment of diaper rash. The company invited media to Baby Care Headquarters in Cincinnati to meet with developers and product managers. She also cited media reports that claimed portions of the agency’s report are missing. It’s due to be published this fall. Standoff. MORE >>