Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. This morning check includes catching up on emails, checking social media notifications and general social media browsing.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

NOVEMBER 22, 2018

Influencer Marketing and Influencer Advertising tend to be interchanged as terms, despite them being inherently different. Both influencer marketing and influencer advertising are effective and have a place in their own right. Do you want top of funnel awareness, or to drive outcomes?

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

APRIL 20, 2017

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHAT IS EMPLOYEE ADVOCACY?

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. What were once standalone websites and online chat services; are now advertising spaces and business opportunities. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

NOVEMBER 24, 2016

FOCUS ON SOCIAL MEDIA. Most B2B brands have a presence on social media, making it the preferred area of choice when spending money from the marketing pot on advertising. Therefore, advertising on the likes of Twitter and Facebook is far more expensive around this time of year. EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

NOVEMBER 1, 2017

I started my career in the real Advertising/Madison Avenue world many years ago where I was involved in both creative brand development as well as measuring the effectiveness of campaign buys. Social Branding or Personal Branding and Social Media for Entrepreneurs and Executives. Salesforce – sames as above. ZOHO Product set.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

Onalytica B2B

APRIL 11, 2017

There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. Create a win-win.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

SEPTEMBER 6, 2017

When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. Content marketing – amplifying earned media value of your content. Media relations – influencing the media & high profile influencers. Paid Media. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

JULY 26, 2018

It is getting increasingly harder to get noticed and heard on Social Media and so several brands have taken to paid influencer marketing as a means of increasing brand and product awareness. This is advertising. Fierce Pharma reported earlier this year that several brands are yet to embrace this new wave of influence on Social Media.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT?

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

OCTOBER 30, 2018

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs).

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

NOVEMBER 7, 2017

Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. I spent 5 years in employment (specifically Digital Marketing), covering everything from affiliate management through to SEO, Social Media and PPC — plus everything in between. Sam Hurley – Managing Director OPTIM-EYEZ.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

AUGUST 7, 2018

Currently Social Media Director / Content Marketing Strategist at G Media Studios. I began my social media career officially back in 2010 working at the U.S. I look up to and respect Ann Handley (Content Marketing) Lee Odden (digital marketing) Neil Schaffer (social media marketing). Read more over on my blog here.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

MARCH 9, 2017

While celebrity product endorsement has become more prevalent with the rise in social media, this is not a new area. There’s no doubt about it, if there is a financial exchange between a brand and an individual, then this is endorsement, or outright advertising.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

OCTOBER 4, 2017

Influencer marketing, while having additional intangible benefits above and beyond, must more-and-more be measured by the same metrics one would use to measure paid social media marketing activities. What kind of comments were out there on social media before compared to now?). ” Tim McLoughlin , Head of Social Media, Hotels.com.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. In every social media corner we turn, there are bots. The article hones in on one company in particular, Devumi. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

NOVEMBER 17, 2016

Particularly within the Social Media industry, influencers are often potential prospects and vice versa- therefore immersing yourself within the influencer community can naturally nurture those leads. Again, in terms of cost and results, this is a very effective way to promote your brand in ways other than conventional advertising.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

MAY 10, 2017

It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. Light social media touches. An effective way of doing this is by making light touches on social media.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

FEBRUARY 20, 2017

If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). First of all, why? Why do this? So, your influencers will not only amplify your voice, they’ll help give that voice more credibility. If you’re not sure, then ask your staff!

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

JANUARY 6, 2016

The average earned media value (EMV) from US influencer marketing programs was 1.4 Influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

MAY 3, 2018

Another thing you need to consider is whether you will be investing in some kind of influencer marketing software. Doing this enables you to strategically identify which influencers are the best fit for your brand that you should start actively building relationships with; the influencers whose audience and content are well aligned to your brand.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

JANUARY 18, 2017

But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Third Door Media. Advertising Age. Not only will new machine learning marketing tech disrupt the jobs of ad managers, but many more, too.” ” Matt McGee – Editor-In-Chief of MarTech Today. Tech Junkie.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

APRIL 20, 2016

Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. I’ve never had to advertise to attract my own clients.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

JANUARY 5, 2018

Key Topics: Social Media Marketing, Content Marketing. I was in marketing back when it was really simple – you only have a few channels to choose from like e-mail, PPC or maybe some display advertising. Sujan Patel – Growth Marketer at Web Profits. Location: Austin, TX, USA.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

SEPTEMBER 27, 2017

The reason influencer marketing works, is that consumers have much greater trust in individuals than they do brands; they trust humble opinions from their peers more than they do advertising. ” Tim McLoughlin , Head of Social Media, Hotels.com. Social Media Strategy to understand what channels and tactics will work best.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

JANUARY 12, 2018

Cory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

NOVEMBER 2, 2017

In amongst our two practical round table workshop sessions we had educational presentations from: Tim McLoughlin , Global Head of Social Media at Hotels.com – How Hotels.com have used influencer marketing to transform their brand perception and target millennials. ” Ryan Visser, Head of Social Media at VMWare.

Work Management 202

Work Management Paid Search Agency Marketing Management Advertising Agencies 202

Onalytica B2B

JULY 16, 2018

Following the frenzy of the quiz, Tim talked about how the market is changing; brand loyalty, advertising effectiveness, trust and attention span are all down. Whereas content creation, consumer control, brand choice and media channels are all on the rise. Previously, he was the senior manager of social media strategy at Marketo.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 27, 2017

Another study found that influencer campaigns bring in 11 times the ROI of traditional advertising. Earned Media/WOM trumps all. Word of mouth tops every form of marketing, with 92% saying that they trust earned media over paid – this trust has increased by 18% since 2007. Influencer marketing is more effective on social media.

PPC 235

PPC Paid Content Paid Search Agency WOM 235

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. But here are 5 that are top of mind: Beverly Jackson – Social Media. Location: Minneapolis, USA. Again, there are so many.

Marketing AI 0

Marketing AI Work Management Advertising Agencies Marketing Management 0