Everything Technology Marketing

JUNE 19, 2010

We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago. Same with print advertising, which is used less by 62% of respondents. Let's take a look at some data.

Customer Surveys 100

Customer Surveys Tactics Webinar Metrics B2B Marketing 100

Everything Technology Marketing

OCTOBER 22, 2010

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. Traditional advertising, including TV, print, out-of-home and sponsorships, has dropped to 11.9% of the total marketing mix this year from 20.9%

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Everything Technology Marketing

FEBRUARY 26, 2013

By leveraging the strengths of each individual brand, while simultaneously harnessing their collective reach and audience affinity, we provide market leadership and media best practices for our marketing customers to engage their customers across our portfolio.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

JANUARY 27, 2011

Moore) The 22 Immutable Laws of Marketing (Al Ries, Jack Trout) The New Rules of Marketing and PR (David Meerman Scott) Influence: The Psychology of Persuasion (Robert B.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100