DiscoverOrg
JANUARY 22, 2016
Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. David Sheidlower, CISO, Global Media & Advertising Firm. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016.
DiscoverOrg
MAY 23, 2018
That’s right: Marketers should drop the channels that deliver leads that don’t convert , whether that’s paid content syndication, a social media channel, display advertising, or anything else. I’ll look at the conference roster, and at social media, to see who will be there. Even if they deliver tons of leads.
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DiscoverOrg
AUGUST 7, 2018
Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. DiscoverOrg’s OppAlerts function incorporates Intent data from Bombora, collected and analyzed from: 4,000 corporate websites and media publishers.
DiscoverOrg
AUGUST 7, 2018
Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. DiscoverOrg’s OppAlerts function incorporates Intent data from Bombora, collected and analyzed from: 4,000 corporate websites and media publishers.
DiscoverOrg
MAY 7, 2019
Say, for example, suppose you’re sponsoring a sales development conference in San Francisco: Host a related event: Start by looking at the conference roster and at social media to see who else will be there – PLUS companies who have a nearby office and aren’t going to the conference.
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