Digital B2B Marketing

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The Dark Future of Native Advertising

Digital B2B Marketing

Native advertising, and specifically native publishing programs, will struggle in the future. It will lead to a degradation of media brands, an influx of low quality content and ultimately the loss of many of the benefits that made native publishing attractive in the first place. First a quick definition of native publishing.

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How Google Is Killing Native Advertising

Digital B2B Marketing

Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs. But Is Native Advertising Just Trickery? In short, when publishers and advertisers work together to trick readers.

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No, Content Will Not Kill Advertising

Digital B2B Marketing

Advertising is dead (again). The latest killers are the social media and content marketing stars. Advertising isn’t dead. Here are a few of the impressions made across the advertising, marketing and sales spectrum. The Advertising Experience. Advertising can deliver a high level message. Not so fast.

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7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Providers: Vibrant Media, Kontera. Data is one of the keys to modern online advertising, take full advantage of the audience data you already have in house.

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4 Rules For Better Online Advertising Performance

Digital B2B Marketing

Having spent more than a decade in digital media, I have seen this story repeat more often than I care to remember. The Part You Are Forgetting Your advertising, which is important to you, may simply be an irritation to your audience. Instead you should assume they will avoid your advertising whenever possible.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. With this has come a new wave of quality control issues for online advertisers.

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Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Media sales representatives perpetuate the problem, comparing reach to their competitors. The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. Possibilities could include: LinkedIn profile-targeted advertising. Do they watch the Super Bowl?