Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Media Preferences The main thrust of the survey was how marketers view different media. I’m not sure I trust the data, but it’s a pretty picture nevertheless.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MARCH 12, 2010

Here are some ways to match social media to your business objectives and resources. In my mind, it’s really about helping marketers choose among the ever-increasing media options available today and in the future. I won’t go into the details of the presentation, but thought I’d share this chart for selecting among social media.

Social Media 120

Social Media Resources Wiki Media 120

Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). In an advertising situation, it’s the medium owner (TV station, Web site, newspaper, list owner, etc.)

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

MAY 16, 2007

More news from the mobile marketing front: AOL yesterday announced it had acquired Third Screen Media , which will operate as part of its Advertising.com www.advertising.com subsidiary. Basically this illustrates the continued convergence of mobile with other digital advertising. In other words, it’s about advertising, not messaging.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Acquisitions 120

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

MARCH 29, 2007

One company that turned up is Enpocket , a Boston-based firm that has developed what appears—and I’m basing this only on their Web site—to be an impressively complete system for managing mobile advertising campaigns. Other materials on the enpocket site indicate they also work with other types of advertisers.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Customer Experience Matrix

MAY 25, 2007

But as I reflect on the really big recent acquisitions -- Google / Doubleclick , Microsoft / aQuantive , WPP / 24/7 Real Media – I wonder whether the real heavyweights will be the Web advertising vendors. This gives them the financial resources and motivation to extend their capabilities into the other areas of online marketing.

Enterprise Management 120

Enterprise Management Marketing Management Paid Search Agency Doubleclick 120

Customer Experience Matrix

FEBRUARY 7, 2016

So, clearly, 2016 will be The Year of Attribution (as Anna Bager and Joe Laszlo of the Internet Advertising Bureau have already suggested). Does the vendor create optimal media plans? Sometimes random is just random. But now that this is on my mind, I've taken a look at the larger attribution landscape.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 25, 2016

Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Many can also push messages to other channels via marketing automation or CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

SEPTEMBER 29, 2015

My core argument was that direct mail is needed to cut through the clutter created by the increase in advertising messages. Surely it’s self-evident that people get more advertising today than ever before, right? On the other hand, it assumes that advertisers get exactly the impressions they pay for, neither more nor less.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Customer Experience Matrix

JUNE 2, 2018

The usual plan is to get direct payment from advertisers who want to send messages based on your information. I suspect most consumers won't be bothered, and that advertisers will really be interested in relatively few, high-value individuals. Media buying. • Direct sale of personal data. I’m hugely skeptical of this idea.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

APRIL 30, 2019

But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns. One well known example is DuckDuckGo , which positions itself as “a search engine that doesn’t track you”. But there are plenty of others.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

JULY 7, 2017

Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. Lexer ingests data in near-real-time, making social media posts available to users within about five minutes.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

MAY 8, 2018

Some people have feared (or hoped) that the European Unions’ General Data Protection Regulation would force major change in the the marketing and advertising ecosystems by shutting off vital data flows. GroupM may have the market power to force agreement to its terms, but many smaller businesses will not.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Customer Experience Matrix

MARCH 4, 2014

Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. This will use paid advertising and social media, supported by unified databases built with Customer Data Platforms. centric DemandBase and Bizo.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

AUGUST 21, 2018

big gaps in social media efforts to block even someone as clearly horrid as Infowars’ Alex Jones – famous for claiming the Sandy Hook school shooting was a hoax. advertisers infatuation with blockchain is starting to fizzle. telecom lobbyists have successfully blocked close to 70 privacy bills so far this year. But all is not perfect.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Customer Experience Matrix

JANUARY 31, 2013

But while traditional mix models look at direct correlations between advertising and sales, MMA’s current approach takes a more layered view. But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television. Users can save scenarios and compare them to each other.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. It lops a whole layer off the top of the funnel and finally lets you discard the wasted half of your advertising.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

APRIL 11, 2011

This reinforced and refined my conclusions from last month’s OMMA Metrics conference , which identified the burning industry issues as: - better understanding of the interactions between online and offline events (both advertising and results), and - better scalability for successful online advertising programs.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

APRIL 24, 2015

We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. So last November is spun off the data piece as Madison Logic Data,, keeping Madison Logic as the media business.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

MAY 24, 2014

Although the attribution vendors'' primary focus is helping to measure and improve the results of digital advertising, the data they assemble incorporates all types of interactions and can ultimately support other types of analysis and execution.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

MARCH 24, 2011

If there was an overriding theme to the event, it was frustration that online advertising isn’t attracting as much money as it should. There was more than a little ”TV-envy”: the feeling that TV gets more advertising because buying is based on simple, widely-accepted audience measures. It never does.

Conference 120

Conference Paid Search Agency Ads Webcast 120

Customer Experience Matrix

OCTOBER 1, 2014

Display advertising is handled through integration with MediaMath ’s TerminalOne advertising system, which includes the V12 cookie pool as an audience option: users can select audience segments based on the V12 cookies, but cannot target specific individuals directly. Social media posting and listening is under development.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

MAY 21, 2015

To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. Teradata itself sees its primary differentiator as analytics.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

AUGUST 22, 2011

This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. For building a business, Reese argued that email is still king because it’s much harder to ignore than social media.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

JULY 1, 2015

It works with the company’s own data and primarily through company-owned media like email and Web sites. By contrast, advertising and social messages in the "madtech" world are tightly integrated with company-owned channels and all customer behaviors are visible (for a price).

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

JULY 3, 2014

Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. This should be enough to get their customers started.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

OCTOBER 1, 2011

1) Advertisers and retailers really want digital offers to replace paper. This is great news, and the logical next step as direct marketing principles continue to work their way into the couponing/offers and Web advertising spaces. The world of Web advertising hasn’t really merged with offers yet. It is essential for targeting.

Conference 120

Conference Mobile Advertising Lead Scoring Lead Ranking 120

Customer Experience Matrix

FEBRUARY 2, 2010

It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM). This is an important topic, so I thought I’d return for a closer look.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 11, 2019

And, ironically, social media is still filled with bullying and misinformation – it turns out those have nothing to do with privacy and everything to do with human nature.” They have staff or bots to maintain a social media presence without exposing their own data directly. Everyone has less free time and is poorer.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

FEBRUARY 1, 2010

The really cool digital marketing stuff, including Web site development, Web advertising and most recently social media, has been executed by a different set of digital marketing agencies, specialist software vendors, and, ironically, media buyers at traditional ad agencies. Industry vendors who support them will thrive.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

DECEMBER 18, 2012

I don’t claim any particularly deep insights into the latter: they'll continue to adapt to new media and buying habits, I guess. These would include not just “inbound marketing” through social media and search engine optimization, but also purchasing media such as online and offline advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

AUGUST 4, 2022

The immediate impact of the data drought falls on advertisers, who now find it much harder to assemble audiences, target individuals programmatically, and to connect media impressions with sales results. Power over not just advertising, but news and commerce, and future technologies like cloud hosting and artificial intelligence.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

MARCH 16, 2016

It starts at $3,000 per month for a three month pilot, which includes the cost of advertising media at specified CPMs. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Pricing for Mariana is based on the number of campaign responses.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

OCTOBER 15, 2015

Integration between marketing and advertising technologies has now gone from astute prediction to overexposed cliché, so nobody gets credit for creating another example. These were typically sourced from public information such as Web sites, job postings, and social media. But the new product is what’s really intriguing.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

MAY 24, 2016

Instead, mobile is simply how things work whether the interaction is on the Web, in email, in social media, by text message, or, for the Luddites among us, by voice. Metaphorically, the hole in that piece of paper is so small that the customer sees only one button, and not whatever advertising might have previously surrounded it.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136