B2B Memes

MARCH 9, 2011

Are profits and social media compatible? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. For that reason, he’s now including “a modest amount” of advertising in his sidebar. Does making money from a friendship make it less social?

Social Media 100

Social Media RSS Media Wikipedia 100

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? I also manage RD+B ’s Facebook page.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be media neutral. Be a brand.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Where I get uneasy with content marketing, though, is when it starts to look more like advertising.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Where I get uneasy with content marketing, though, is when it starts to look more like advertising.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers. Content, of course.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

OCTOBER 28, 2011

The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

OCTOBER 19, 2010

Does being involved in the business side of a media enterprise mean being involved in sales? In a speech last June , he argued that editors should get involved in all sides of a business, even if that meant selling advertising. Realistically, the average editor is probably the last person you would want to sell advertising.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Legacy publishers are telling advertisers that journalists will create content marketing for them.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

OCTOBER 5, 2012

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. A Lesson from Demand Media: Embrace Your Commodity Content.

Content 100

Content Press Conference Demand 100

B2B Memes

OCTOBER 5, 2012

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. A Lesson from Demand Media: Embrace Your Commodity Content.

Content 100

Content Press Conference Demand 100

B2B Memes

OCTOBER 22, 2010

In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. One way or another, content marketing will get its own code of ethics.

Rules 100

Rules Ethics Content Marketing Guidelines 100

B2B Memes

JULY 5, 2012

The discussion is frustratingly fractured and incomplete (it’s Twitter, after all), but it will give you a good sense of the issues that keep trade editors up at night: Preventing undue influence by advertisers (given the nature of B2B publishing, this topic was front and center). Dealing with insufficient staffing and hiring.

Ethics 100

Ethics B2B Press Twitter 100

B2B Memes

APRIL 16, 2012

Started in the aftermath of 9/11, its archives offer an invaluable chronicle of the development of new media in the 21st century. Links to the first few years of posts were hard to find, and when you did, they were encrusted with spam advertisements.

CAN-SPAM 100

CAN-SPAM Sample Advertisements Advertising 100

B2B Memes

JULY 1, 2010

Hold on, it says “ADVERTISEMENT” above the photo. As explained in detail on Charles Apple’s blog , what I mistook for a real newspaper was in fact a four-page advertising wrap. Tags: Content Marketing Ethics The Future of Print advertorial old-media transparency trust. Unseemly expletive. In other words, an advertorial.

Advertorials 100

Advertorials Ethics Transparency Trust Marketing 100

B2B Memes

JUNE 21, 2010

The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way). As the media content marketers produce get more and more sophisticated, advertising and even paid subscriptions will likely become viable revenue streams.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

SEPTEMBER 29, 2011

I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era. To some extent, their complaints are based on distrust of digital media. Most trade editors I know already complain about their steadily increasing digital workload.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

OCTOBER 29, 2010

But I was heartened this week to read an article on The Media Briefing that suggests a much stronger corrective is on the horizon. Tags: Design New-Media Models design mobile new media. My hope was that tools like Reader and its peers, Readability and Instapaper , would encourage cleaner Web design.

Design 100

Design Peer-to-peer Mobile Advertising Tagging 100

B2B Memes

JUNE 28, 2010

For Rex Hammock, for instance, transparency is the only constant of ethics: “Transparency—a clear explanation of the sponsorships and relationships involved in the development and presentation of any media—is the foundation (or high ground) that must be adhered to whenever determining whether or not something is ethical.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

MAY 13, 2010

What makes this meaningful is the fact that IDG is in essence recognizing the irrelevance of its own media vehicles, at least for some of its potential advertisers. Tags: Content Marketing New-Media Models corporate journalism IDG publishing models. It will be interesting to see which way this one goes.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Thinking about B2B media from this perspective has been an interesting exercise. Related posts: Three New-Media Lessons from Gary Vaynerchuk. Gideon Lichfield.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Thinking about B2B media from this perspective has been an interesting exercise. Related posts: Three New-Media Lessons from Gary Vaynerchuk. Gideon Lichfield.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. His “freemium” model includes free e-books and audiobooks, donations, a print-on-demand (POD) paperback, a premium hardcover edition, advertisements, and a commission fee for a new short story. Doctorow: Make money with typos.

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

JUNE 30, 2010

This was, after all, the 1960s, the zenith of corporate marketing and advertising (think Mad Men ). Now, though, in the era of social media and content marketing, corporate communications is increasingly less about “control over your messaging,” as Frank Reed put it recently , and more about “telling the truth and being accountable.”.

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

JUNE 13, 2011

Commercial, for-profit publishing is really a process of generating one form of currency—attention—and converting it into another—money—via advertising or subscriptions. The old “profit centers,” advertising sales and subscriptions, aren’t very good at the conversion process anymore. They’re pretty good at that.

Advertisements 100

Advertisements Advertising B2B Sales Cost 100

B2B Memes

MAY 6, 2011

In my days overseeing a large editorial group for a B2B publisher, my counterpart in sales was fond of telling me that advertisers found our editors arrogant. But increasingly in the social media era, timely publication is a critical component of great content. They weren’t, and he knew it.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit. Business models is, sadly, the obvious one.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

OCTOBER 19, 2012

Though Lacy thinks Circa ’s founders have overstated their case for these innovations, she says they have identified issues critical to the future of news media. In practice, trade reportage often doesn’t match audience needs, often favors advertisers, and often, to be honest, just plain sucks. This sounds like sacrilege, I know.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Related posts: How to Save Your Business by Wasting Time: Social Media and B2B. B2B Blog Posts of the Week.

B to B 100

B to B Media B2B Ethics 100

B2B Memes

SEPTEMBER 30, 2011

In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. As the old advertising model that powered trade magazines for so many decades withers away, it’s getting harder and harder to sell independent, reader-oriented content. Commodity Content, Demand Media, and Quality.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100