ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. To be clear, nothing in the study showed me that they obviously differentiated between paid advertising and organic shares. Social media experts like Gary Vaynerchuk say that Snapchat will be great for B2B! And this is not a listicle.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. To be clear, nothing in the study showed me that they obviously differentiated between paid advertising and organic shares. Social media experts like Gary Vaynerchuk say that Snapchat will be great for B2B! And this is not a listicle.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

APRIL 8, 2013

ADMA was established to represent the interests of marketers and advertisers against restrictive government regulation. Q: How big of a role should social media play in demand generation? A: Social media plays a key role in demand generation; however, care needs to be taken not to make it play a central role.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

MARCH 26, 2013

That means that brands need more than just advertising to survive…they need to develop valuable, relevant and compelling information on a consistent basis to get and keep attention (just like a media company does). Since that’s the case, a little more advertising isn’t going to cut it. Google buying Zagat).

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

SEPTEMBER 15, 2016

I was fortunate enough to catch up with James Farmer , Founder and Publisher of B2B Marketing , a B2B-focused media company with a bold and outstanding mission to “actively empower marketers and leaders to drive serious business growth.” What makes you different than other media companies? It is not small.

B2B Marketing 100

B2B Marketing Industry CMS B2B Paid Search Agency 100

ANNUITAS

MAY 21, 2020

The Interactive Advertising Bureau , a conglomerate of 650 leading media and technology companies, defines attribution as: The process of identifying a set of user actions (“events”) across screens and touchpoints that contribute in some manner to a desired outcome and then assigning value to each of these events.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

OCTOBER 2, 2012

While this kind of advertisement appeals to us and draws us in, how many marketers can say the same thing to their customers, “We Know You.” Attend the regional user groups, interact with them via social media, and join your field reps on sales calls. Take the time to get to know your customer.

Ideal Customer Profiles 100

Ideal Customer Profiles B2B Sales Paid Search Agency Planning 100