• CMO ESSENTIALS  |  TUESDAY, FEBRUARY 9, 2016
    [Advertising, Media] Marketing Confession: I Didn’t Watch Super Bowl 50
    That all being said, I felt that, as someone who writes about marketing , it bordered on malpractice for me to forego weighing in on the successes and failures of what has become the Super Bowl of advertising. Advertising rates on WEEI were, I’m assuming, far south of ad rates on CBS. You Can’t Escape the Advertising Blitz.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Advertising, Media] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    Marketers and agencies don’t trust each other – CEOs don’t trust marketers and customers don’t trust advertisements. In sum, the entire marketing and advertising industry is tainted by an aura of distrust. 84% of millennials do not like or trust traditional advertising. Fournaise Marketing Group. The McCarthy Group. Wrong.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Advertising, Media] What to expect when you’re expecting #MarTech next month
    Ad tech built for the needs of media intermediaries is giving way to marketing tech built to serve marketers and their customers.Old-style media metrics like GRP’s, CPM’s and impressions are going away, as marketers focus more and more on business outcomes and ROI. So how will this be the biggest and the best MarTech yet?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Advertising, Media] 45 Phenomenal Email and Mobile Marketing Stats
    Mobile advertising spending up through results are uncertain. marketers increased their spending on mobile advertising by 50% in 2015 over the previous year, and the share of budget dollars allocated to mobile marketing is projected to triple in the next three years. 76% share photos and video on social media. GoldSpot Media ).
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Advertising, Media] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    This term is a catch-all for the culture, messaging and other advertising, positioning, processes, and (even more squishy) the relationship with the customer that gets developed over the years, and that is passed on to future generations ( and customers ). And our social media presence is consistent from Facebook to YouTube.”. Videos.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Advertising, Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Advertising, Media] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Advertising, Media] Grande Guide to Social Advertising
    Social Advertising What Is a Grande Guide? topic—in this case, social advertising—with a minimal. This Grande Guide is about advertising in the social. media sphere—what it means, why it’s worth it, and how best to approach it. GRANDE GUIDE SOCIAL ADVERTISING Are Social Advertisements. Social Media ProBook.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Advertising, Media] Grande Guide to B2B Blogging
    instance, you can advertise products or services in. GET MEDIA COVERAGE Because blogging positions you as a thought leader, it. offers the potential for reporters and media outlets to. readers, emails and on social media channels, and it. of Make Good Media, is well- known source of knowledge. Grande Guide to.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Advertising, Media] The Demand Gen Pro's Cookbook
    cups display ads 1 gallon paid media. SACK LUNCH From the Bizo Kitchen Order your advertising to go. program and cloud connectors to your paid media. PINWHEELS From the DocuSign Kitchen Nothing fills a funnel like a heaping portion of social media. social media, and customers of competitors. THE DEMAND GEN PRO’S.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Advertising, Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    promote a brand' Smarter medium-sized advertisers concerned. among other advertising avenues. So they are advertising with more leverage-- bigger sums--than a medium-sized professional. breakeven or net insignificant profit on the advertising to be sustainable. press releases, select art work, buy media and.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Advertising, Media] Top 5 Marketing Skills
    Content Marketing: Today every company is a media company. Social Media: When you look at the first three things above,  social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. It’s more than broadcasting your own content (known as “owned” media).  You
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Advertising, Media] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. Use advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Advertising, Media] The uncomfortable state of content marketing metrics
    While content is the fuel for social media success, we simply can’t even trace its path today. ” As bad as advertising measurement may be, the irony is, the technology-enabled new kid on the block, content marketing, may becoming even worse. This is not good. And the worst may be yet to come. It sucked. No idea. It sucked.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Advertising, Media] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    The channels to consider vary with your target accounts, but ones you might consider include: Targeted display ads (this is a whole category unto itself; you can advertise to a range of named roles at a named company, and get one-off ads). Social media. What is account-based marketing ? ” Ready to take a closer look? Live events.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Advertising, Media] Marketing attribution systems: a quick look at the options
    So, clearly, 2016 will be The Year of Attribution (as Anna Bager and Joe Laszlo of the Internet Advertising Bureau have already suggested). Does the vendor create optimal media plans? I’ve seen a lot of attribution vendors recently. Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 6, 2016
    [Advertising, Media] What Type of Marketing Cry-Baby are You?
    My adult conversation with them goes like this: None of the “games” in the marketing toolkit – publicity, advertising, social media, videos, conferences, newsletters, blogging, direct mail, etc. As my kids started to whine, I would sing: “The babies on the bus go wah, wah, wah. Wah, wah, wah…wah, wah, wah. All through the town.”.
  • JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Advertising, Media] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    Finally, we agree that the Guardian’s decision to rename its native advertising and sponsored content is much ado about nothing; customers will still be confused. The Guardian is now calling native ads paid content (26:39): The Guardian recently announced some tweaks to how it labels both its native advertising and sponsored content.
  • FATHOM  |  FRIDAY, FEBRUARY 5, 2016
    [Advertising, Media] Fathom Social Media Update
    Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. With Facebook’s recent update, advertisers can test out two new features for lead ads on mobile and now desktop. The post Fathom Social Media Update appeared first on Fathom.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 5, 2016
    [Advertising, Media] 2016 Cross Channel Marketing Trends
    little more than a decade ago, digital advertising had two big arms: display and email. Read the full story on Media Post. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing. Read the full story on Inc.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Advertising, Media] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    12) 41% of marketers in North America said the most overrated marketing tactic is traditional outbound marketing (like print ads, outdoor ads, and broadcasts), followed by online paid advertising (16%). 32) Marketers in ANZ said the second most overrated marketing tactic was social media (14%), followed by online paid advertising (11%).
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Advertising, Media] How to Use Smart Content to Take Advertisements to the Next Level
    Some media companies are responding and trying to outsmart the crowd by producing more content, generating more listicles, and writing more ‘quick wins’ and listicles. It’s also a powerful value proposition for advertisers who are looking to reach the right audiences with the right messaging at the right time. Talk to your advertisers.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Advertising, Media] Everything You Need to Know About User-Generated Content
    As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Ends up, user-generated content performs well in advertising, too. Shopify reports that advertisements with UGC content get: 4x higher click-through rates. Content from social media contests.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Advertising, Media] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    Their customers were ignoring them on social media. At one point in the workshop, I told them that if they aren’t going to take this seriously, they should all just go out and buy advertising (and I meant it). They came from all different industries. Some were consultants. Pest management? Most had e-newsletters. This is not unusual.
  • SALES ENGINE  |  TUESDAY, FEBRUARY 2, 2016
    [Advertising, Media] Using Facebook for B2B Lead Generation
    Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. And one of those trends might be that people consume media within the places where they’re also networking with their friends. We still do it, because we know we need to have a presence.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Advertising, Media] Digital Display Advertising Spend to Outstrip Search in 2016
    New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ads, of course, are advertisements that appear within or alongside the content on a page. Why are advertisers spending more on display advertising? Display Advertising
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Advertising, Media] 20 Tremendous Digital Marketing Stats and Facts
    Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Native advertising may be the answer.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Advertising, Media] 4 Marketing Lessons from YouTube Giants
    You are a media company first, [insert your business type] second. Before Casey launched video-sharing platform Beme in 2015, he produced his own show for HBO, worked in advertising with some of the world’s biggest brands, and has produced some of the most watched videos YouTube has ever seen. The commitment is staggering.).
  • SALES ENGINE  |  THURSDAY, JANUARY 28, 2016
    [Advertising, Media] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
    Kevin Anderson at the Media Briefing refers to this overload as Peak Content. Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Advertising, Media] Getting Inbound Buy-In from Your Media Sales Team
    This efficiency is especially important in the media world where established sources of revenue are waning , and publishers are needing to get creative in how they’re keeping their businesses alive. Try to show your media account reps a diagram, and they’ll be instantly confused. New doors will open for your media brand. Media
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Advertising, Media] 11 Top Tips For Developing YouTube Influencers
    But it shouldn’t be discounted or ignored, because earned media from third party advocates has proven to be very influential on consumers who are making a buying decision. YouTube is different from video distribution on other types of social media platforms, which each have their own strengths. Long-Tail Discoverability.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Advertising, Media] 3 Signs You Should Rethink Your Branding Strategy
    When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. Encourage employees and clients to be advocates of your firm on social media and in networks. to earn back former clients and entice new prospects. Your Brand—More than Just a Logo. Attract top talent.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Advertising, Media] 10 Things You Should Know as a Paid Search Newbie
    Digital Advertising Digital Marketing account audit account structure paid advertising Paid Media Paid Search ppcThe first time logging into the Google AdWords can be overwhelming. Depending on your view in the interface, there are probably several accounts, campaigns, numbers, charts and columns over different ranges of time.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Advertising, Media] The 411 on Mobile Apps
    To begin, 89 percent  of consumers spend their mobile media time in apps. For example, while social media or online advertising might give you a number of impressions, an app gives you visits, check outs, purchases, search data, and more. Q: How would my customers find out about my mobile app? Post about it on social media.
  • PAUL GILLIN  |  TUESDAY, JANUARY 26, 2016
    [Advertising, Media] Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
    The average click through rate is 0.1%, banners don’t work anymore and people are much more likely to trust peer to peer recommendations than traditional advertising.” – Joe Fields. “No longer will marketers schedule an email campaign for Wednesday morning at 10 AM. love this content concept, and it’s an idea more B2B marketers could adopt.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Advertising, Media] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Focusing on the channels where your audience is most active is key achieving social media success. Let’s recap some of Google’s biggest changes in 2015. Mobile-friendly sites rank higher.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Advertising, Media] Evaluating Marketing Agencies
    Using their clout to connect you to representatives at Google, Bing, Yahoo, Facebook, Twitter, LinkedIn and other large companies that get your advertising dollars. Content Marketing Marketing Automation / Email SEO Social Mediaagency (n.): an establishment engaged in doing business for another. Source: Merriam-Webster.
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Advertising, Media] The fastest route to success requires lateral thinking.
    For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Media math is different.
  • BIZIBLE  |  MONDAY, JANUARY 25, 2016
    [Advertising, Media] Here’s How Switching To Multi-Touch Attribution Changed The Way We Do B2B Marketing [Data]
    We produce content and pay for media that touches all parts of the marketing funnel -- from awareness to lead creation to lead nurturing to conversion -- and we wanted to make sure every effort was accurately recognized for its contribution to closing sales. Paid Media. What often remains in question is, how much better is it? Social.
  • CAPTORA  |  MONDAY, JANUARY 25, 2016
    [Advertising, Media] 3 Big Questions With B2B Marketing Pro Doug Kessler
    Unlike advertising, having great content on your website lasts. You’ll also need search, social media, paid media, email nurture streams, and influencer relations. Quality not quantity. Kessler started his career at Ogilvy & Mather in New York touting soap and fabric softener. Some great examples? Buy them lunch.
  • BIZNOLOGY  |  MONDAY, JANUARY 25, 2016
    [Advertising, Media] Does your ad campaign develop amnesia?
    I’ve been watching with guarded excitement as programmatic advertising and retargeting seem to be improving by leaps and bounds. It amazes me how ad networks can consistently find the right people to advertise to–it borders on the miraculous to someone like me, who grew up in a time where every piece of media was mass media.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Advertising, Media] Three Things Smart B2B Marketers Will be Doing in 2016
    As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. Finally, buyers value images, videos, and customer reviews from brands most highly on social media. Here are three key takeaways plus some additional musings.
  • JUNTA 42  |  SATURDAY, JANUARY 23, 2016
    [Advertising, Media] This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
    Finally, we ponder how the role of chief content officer is evolving in media companies, and debate whether or not brands ought to treat it as a C-level position. Even though this article is very media-centric, Robert and I agree it’s a must-read for brand marketers. We wrap up the show with a #ThisOldMarketing example from Karo Syrup.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 22, 2016
    [Advertising, Media] Mobile Marketing Trends for 2016
    In 2015 we witnessed mobile rocking the ground, with companies exploring mobile advertising to its full potential. In 2015, mobile use finally exceeded PC use and mobile optimization became crucial for online advertising. Read the full story on Social Media Today. ###. This week's topic: Mobile Marketing. Mobile Marketing
  • DISCOVERORG  |  FRIDAY, JANUARY 22, 2016
    [Advertising, Media] The Evolving Risks and Roles of CISOs in 2016
    Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. David Sheidlower, CISO, Global Media & Advertising Firm. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016.
  • BIZIBLE  |  THURSDAY, JANUARY 21, 2016
    [Advertising, Media] 13 Reasons To Implement B2B Marketing Attribution Right Now
    Paid Media. Paid media includes promoted social posts, display advertising and pay-per-click campaigns. With this information, you can see which paid media is driving the most leads and track those leads to see which are converting to customers. Intangibles. Alignment. Communication. Accountability/Transparency. 10, 11.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Advertising, Media] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but What this means for you: I guess it shouldn’t be surprising that social media will grow even more this year. Register here!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 21, 2016
    [Advertising, Media] How to create a joyful experience on the web
    I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” These rants are driving me crazy.”
  • HINGE MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Advertising, Media] 8 Ways to Boost Your Professional Services Marketing Budget
    If you want to advertise, experiment with Pay-Per-Click advertising. ” “Well, we tried social media for a little while but it didn’t work. Does this sound like you? It’s almost February and your firm has yet to approve your marketing budget. Let me give you some advice. Print Ads. Best Bang for Your $$.
  • KEO MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Advertising, Media] KEO Marketing Publishes Ultimate B2B Lead Generation Guide
    Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics. New Resource Reveals Proven Digital Strategies and Tactics That Help Companies Achieve Sales Goals. Educational Content Marketing: Creating content that helps clients or customers research solutions.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Advertising, Media] 8 Ways to Improve Your Online Content Marketing
    Experiment with New Approaches and Alternative Media. Although in the early years of digital “traditional” online content marketing was heavily associated with the written word, today’s online content comes in all kinds of media formats. Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Snackable Content.
  • BIZIBLE  |  TUESDAY, JANUARY 19, 2016
    [Advertising, Media] 6 Marketing Reports Used To Develop Competitive Advantage
    Spending less on paid media and content but generating more leads. Did you know marketing and advertising is much less reliant on data in countries like Russia? In 2007 the Harvard Business Review Press published, "Competing On Analytics: The New Science of Winning" and made an observation. mproving velocity through the funnel. Scary.
  • SALESFUSION  |  TUESDAY, JANUARY 19, 2016
    [Advertising, Media] 3 Reasons to Introduce an Inbound Marketing Strategy
    advertisements and cold calls) is the cornerstone of inbound marketing. Engaging in common inbound marketing activities like blogging, hosting webinars and connecting on social media can help bolster your status as a thought leader in your space. Today, we’re going to change that. Inbound Marketing 101. Marketing Insights.
  • FATHOM  |  TUESDAY, JANUARY 19, 2016
    [Advertising, Media] How to Set Up Instagram Ads
    Combine that with my professional passion for digital advertising, and you’ve got a match made in heaven for this girl. Instagram ads can be created and run through your Facebook Advertising Account in the Ads Manager or Power Editor. In case you hadn’t heard, Instagram ads finally are available globally to all businesses.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Advertising, Media] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    To limit ad tracking on an iPhone/iPad: Go to "Settings" and choose "Privacy," then "Advertising." Social Media Pop Culture Daily Weekly TOFUIn the past few years, Instagram has quickly become the go-to social network. Compare that with the 23% of adult internet users who use Twitter. Want to turn post notifications off? Alright.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Advertising, Media] When It Comes to Email Deliverability, Less Is More
    Digital media is unchartered territory, and HubSpot had reached an inflection point that few companies are fortunate enough to experience: our audience grew so big that it was actually time to trim down and laser-focus on a core subset. Here’s how this perspective applies to the world of digital media. MediaCrazy, huh?
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Advertising, Media] 47 Superb Social Media Marketing Stats and Facts
    Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.
  • KEO MARKETING  |  MONDAY, JANUARY 18, 2016
    [Advertising, Media] KEO Marketing Recognized for Social Media, SEO and Web Design Excellence by the Phoenix Business Journal
    Popular Publication Lists Company as Top Social Media/SEO Firm and Top Web Design Firm. In the publication’s latest ranking of the Phoenix area’s Top Social Media Firms and Top Web Design Firms, KEO Marketing appeared prominently on both lists. Web design plays a vital role in the process as well. About KEO Marketing Inc. KEO News
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Advertising, Media] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Mobile Marketing (mobile advertising, site development and apps) – Today’s buyers are BUSY. Social Media Marketing – Whether you’re looking to increase brand awareness, augment inbound traffic, encourage loyalty or just keep up with the competition, social media marketing can improve your business. Others are using all of them.
  • WEBBIQUITY  |  MONDAY, JANUARY 18, 2016
    [Advertising, Media] A Winter Wonderland of Marketing Stats and Facts
    Social media is rising, print is declining. Watch this blog for a series of posts highlighting the latest facts and stats about social media marketing, social networks, content marketing, SEO/SEM, B2B social media, digital marketing and more, along with key takeaways from the research findings. Content is in, ads are out.
  • JUNTA 42  |  SATURDAY, JANUARY 16, 2016
    [Advertising, Media] This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media
    Next, we admire broadcasting giant Turner’s decision to turn its TV networks into one big platform for native advertising and brainstorm a big opportunity it could create for owned content brands. We disagree with an article that claims native advertising’s best days are behind it. This week’s show. Sponsor (34:27).
  • BIZIBLE  |  FRIDAY, JANUARY 15, 2016
    [Advertising, Media] CEO Liz Pearce Explains the Growth and Development of LiquidPlanner
    In the early days, word of mouth advertising can be the tipping point for a company. They were blogging, using social media and networking to spread the word in their community. On Monday, Jan. 11, Liz Pearce, CEO of LiquidPlanner, joined Bizible for a fireside chat during the monthly Pipeline Marketing Playbooks meetup. attribution.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Advertising, Media] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. I was able to work with some of the first ad servers and at one of the earliest programmatic paid media companies, Right Media, spending several million dollars per month acquiring paid media.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Advertising, Media] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    What Is Social Media & Social Media Marketing? By definition, social media is forms of electronic communication (as web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (Merriam-Webster, 2015). billion by 2018.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 13, 2016
    [Advertising, Media] ICYMI: Round-Up of Marketing Predictions for 2016
    They suggest that Google may begin including apps in search results, that brands will begin to blur the line between social  media, e-commerce, and apps, and that, in general, apps will become more integrated into our personal lives (think of fitness trackers and other life-organizing apps). Social Media Trends That Will Take Over 2016.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Advertising, Media] How to Use Native Advertising Without Getting Fined by the FTC
    By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” Federal Trade Commission guide, Native Advertising: A Guide for Businesses ). Enter native advertising. percent.).
  • FATHOM  |  TUESDAY, JANUARY 12, 2016
    [Advertising, Media] How to Improve your Facebook Ad Relevance Scores
    One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. So why should you care about your ad’s relevance score?
  • CONTENT STANDARD  |  TUESDAY, JANUARY 12, 2016
    [Advertising, Media] 56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”
    The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Top technologies invested in the past year: social media monitoring and measurement, design, analytics, and content marketing software. Blogs make up 45% of media produced by enterprise marketers.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Advertising, Media] Publisher Events: The Future of Media Revenue?
    As a media company, one of your biggest strengths is your ability to create communities of people. Here’s why events are great revenue sources for media companies: You’re already collecting data you need to learn what interests your audience. Reilly Media is a role model in revenue diversification. MediaGet Creative.
  • ACT-ON  |  TUESDAY, JANUARY 12, 2016
    [Advertising, Media] A Crash Course in Storytelling for B2B Marketers
    Throw out the advertising, the creative, the offer, the sales team, and the website. This tendency to share good stories is one of the engines behind social media. Videos and advertisements. What does all marketing boil down to? If you had to simplify marketing down to its fundamental purpose, what would that be? Communication.
  • ACTIVEDEMAND  |  MONDAY, JANUARY 11, 2016
    [Advertising, Media] Call Tracking Software: The Ins, the Outs and the Whole Enchilada
    Call tracking is a technology that enables the pay-per-call business model, connecting the tracking of phone calls to performance-based advertising while, in advanced examples, supplying additional analytic information about the calls. B2B Marketing Zone Marketing Tips Call Tracking Call Tracking Numbers
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 11, 2016
    [Advertising, Media] New Gartner Report: Build Your Digital Marketing Hub
    " One of the most compelling things about a digital marketing hub is that it accounts for the fact that most marketing technology and advertising technology environments are heterogeneous. Marketers need actionable profiles for both anonymous channels -- such as advertising -- and known channels, such as email, mobile and social.
  • HALEY MARKETING  |  MONDAY, JANUARY 11, 2016
    [Advertising, Media] Where Did My Website Traffic Go?!
    Upon looking at the clients that I monitor through our blogging and social media program, I saw a pretty significant trend in a decrease in website traffic during the second half of 2015, and especially in the final months of the calendar year. It could come in the short term through online advertising, PPC or remarketing. percent ).
  • CONTENT STANDARD  |  MONDAY, JANUARY 11, 2016
    [Advertising, Media] 5 Brands with Highly Successful Snapchat Marketing Strategies
    We’ve come such a long way from interruption advertising , let’s not take any steps backwards. In fact, these are the very brands that should be mastering Snapchat, considering the similar audiences the two social media platforms draw. While you may feel spooked by the dancing ghost, there’s no need to panic.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 11, 2016
    [Advertising, Media] Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing
    Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. Gone are the days when social media messages need to be planned out days or weeks in advance. And Twitter? seconds.
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Advertising, Media] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    The concept of "liking" something -- a post, a photo, a video -- has become so ubiquitous that it's hard to imagine social media without it. Research from the Pew Research Center found that 63% of Facebook and Twitter users used those social media sites as news sources in 2015, up from around 50% in 2013. The result? But I digress.
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Advertising, Media] Four Trends Elevating Marketing as the Key Business Engine
    Marketing was seen in some quarters as just a pretty face, a cost center responsible for advertising, PR, white papers, tradeshows, and other unquantifiable expenses. We are also experiencing an ongoing merger of media landscapes of consumer and business. How things have changed! Value of Internet as a research platform. Conclusion.
  • JUNTA 42  |  SATURDAY, JANUARY 9, 2016
    [Advertising, Media] This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year
    In this first episode of 2016, Robert and I discuss three articles that dig into the increasingly murky area of native advertising. Next, we explore how podcasting is taking a lead role in innovating advertising, and the opportunities this is likely to create. This week’s show. Recorded live January 4, 2016; Length: 1:04:42).
  • LEADERSHIP  |  FRIDAY, JANUARY 8, 2016
    [Advertising, Media] Meet the 4 Groups Marketers Value Most
    Millennials (aged 18-35) may be the current targets of various criticism in the media and beyond (and what new generation isn’t, really?), but they are also the prime targets of advertisers. How to reach them: High impact media (particularly video advertising.). Struggling Aspirationals. Successful Homeowners.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 8, 2016
    [Advertising, Media] Does Your Native Content Dream Team Have What It Takes?
    Never mind the ever-malleable arts of SEO, UX, and social media strategy. self-sustained venture into content marketing and native advertising solutions to promote its much-heralded car designs would have been risky. First, your audience comprises very savvy consumers who can smell the stink of covert advertising a mile away.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Advertising, Media] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Social media is an essential part of the marketing mix. Here’s why: Social media is becoming as important to customer service as the telephone. Social media is indispensable for promoting your content. Social media is one of best ways to get leads. LinkedIn is the big kahuna for social media lead generation.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Advertising, Media] 5 Predictions for Influencer Marketing in 2016
    The average earned media value (EMV) from US influencer marketing programs was 1.4 Influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which  92% of consumers are more likely to trust. The reason for this is that influencer marketing campaigns generate impressive results.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 6, 2016
    [Advertising, Media] Content: Not Another Channel
    Social media? Like social media, email, search, media, or direct marketing, they want content to be departmentalized, siloed, circumscribed, and cleanly defined. And that's not to mention the involvement of the aforementioned channels: search, email, media, and social media are just the beginning.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2016
    [Advertising, Media] Consumers Weigh in on the Efficacy of Inbound Marketing
    When it comes to learning more about a company or brand, consumers tend to have a preference for online media. Although traditional advertising and other forms of outbound marketing tend to have shorter sales cycles and faster ROI, consumers simply aren’t as responsive as they used to be to these tactics. Put theory to practice.
  • VIDYARD  |  WEDNESDAY, JANUARY 6, 2016
    [Advertising, Media] Is a Lightbox or Inline Embedded Player the Best Way to Present Your Video?
    Do you want to limit distractions and take away temptations to click on other videos, advertisements, or other content? Social media sites like Facebook, for example, present video inline rather than in a lightbox so that users can continue to experience and monitor their feeds and conversations, and other site offerings. Creativity.
  • BIZIBLE  |  TUESDAY, JANUARY 5, 2016
    [Advertising, Media] Is Account-Based Marketing the Death of Inbound?
    It’s at the basis of most everything we do, and has been for many decades, from media to content. Engage: The actual demand part of account-based marketing where proactive advertising can create awareness within these known accounts across offline and online channels. The common funnel. Anyone can download that ebook. CLICK TO TWEET.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Advertising, Media] Add For Immediate Release to your podcast queue
    While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. So, Federal Trade Commission has issued explicit new guidance on native advertising.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Advertising, Media] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. Why Mobile Advertising Is Critical for B2B Marketers. Trends in Mobile & Social Media Adoption Across The Globe.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Advertising, Media] Resolutions Your Publication Should Make in 2016
    The reason for this trend is simple: consumers have spent years feeling deceived by the advertising industry, and they’re tired of it. Cliff notes: the media industry is going through significant change, and it’s a great time to innovate. MediaRemember that downtime is cyclic: it won’t last forever. trim down the fat).
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Advertising, Media] 88 Expert Content Marketing Posts Worth Another Read
    How to Use Visual Content to Drive More Traffic by Social Media Examiner. We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. How to Expand Your Professional Network Using Content Marketing by Honigman Media. How to Optimize Your SlideShare Deck for More Exposure by Social Media Examiner.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Advertising, Media] 11 Impressive B2C Campaigns That B2B Marketers Can Learn From
    As you determine a visual strategy for social media, especially Instagram, start by thinking beyond the product itself to the many ways or locations your product can be used. 2) Tesco. Starbucks was an early adopter of social media and today continues to use industry-leading photos to attract customers. 10) EDEKA. 11) Purina.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Advertising, Media] The Brand Resolution That You Can’t Skip
    Stephanie Schwab of Social Media Explorer breaks down a brand’s voice into four categories: Character/ Persona, Tone, Language, and Purpose. Make sure anyone writing for your brand (whether it’s advertising, press releases, ebooks, or blog posts) is closely aligned. Does your business communicate with its customers? Character/Persona.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 4, 2016
    [Advertising, Media] 5 Reasons most content marketing is FAR behind where it needs to be
    Newspapers, magazines, and other traditional media channels are failing all around us. Nearly every day you can find this tired advice on the web: Companies need to be in the publishing business — that we need to “think like a media company.” They “bump into content” through social media all long.
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Advertising, Media] Google Analytics- Calculated Metrics for Lead Generation Websites
    First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Planning the logic then implementing formulas are the key in developing the new relevant metrics.
  • JUNTA 42  |  SATURDAY, JANUARY 2, 2016
    [Advertising, Media] This Week in Content Marketing: FTC in No-Win Situation with Native Advertising
    Next, we are pleasantly surprised by The Association of National Advertisers (ANA) decision to declare content marketing as the marketing phrase of the year and we share our thoughts on what marketers need to do to be successful with content marketing in 2016. FTC releases native advertising guidelines (21:28): The U.S. We think so.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 29, 2015
    [Advertising, Media] Audienti merges SEO, Advertising, and Influencer Engagement services
    From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied. Now, most of the folks who reach out to me looking for blogger outreach want the Google Juice more than they want the brand media mention.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Advertising, Media] KoMarketing Year in Review: Top Posts from 2015
    Joe Vivolo’s post from earlier this year outlines key questions organizational leaders should ask, when looking for a more holistic view of advertising spend and budget objectives. 2015 has been another amazing year for KoMarketing. photo posted by KoMarketing (@komarketing) on Dec 7, 2015 at 10:25am PST. by Krystle Vermes.
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