• SYNECORE  |  FRIDAY, NOVEMBER 21, 2014
    [Advertising, Media] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
    'Getting more people to share content from your website through popular social media avenues such as Facebook and Twitter can boost the success of your website in multiple ways. With these buttons, readers can simply click on the social media icons and share the site or content directly on their page without having to open a new window.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Advertising, Media] Interesting Infographics: The Road to Success through Paid Social Amplification
    'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. According to an Infographic from  Gryffin Media , there are many reasons to use paid social ads. coverage by traditional media. Reddit Ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Advertising, Media] Digital marketing shifts coming out of AdTech 2014
    Blurring lines between channels The lines we’ve previously drawn between owned, earned, and paid media are constantly getting blurrier. Smart’ content marketing makes use of information such as keyword data from current, relevant conversations in social media and competitive content intelligence from search. Content confusion.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Advertising, Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Advertising, Media] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Advertising, Media] A Beginner's Guide to Retargeting Campaigns
    While each platform you use to implement your ads will be different, there are some advantages and disadvantages for choosing ones that serve up social media ads or elsewhere on the web. Social media retargeting often works well since people are more likely to share, reply, and discuss your content on one of these well-known platforms.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Advertising, Media] Use Content Marketing to Tell Your Story, Not Sell Your Story
    'Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. Content marketing revolves around: Help Empathy Credibility “Advertising Is the Hype, and Content Marketing Is the Help.” Whoever can help them solve their problems the best will win.” General
  • SAZBEAN  |  MONDAY, NOVEMBER 17, 2014
    [Advertising, Media] Leveraging LinkedIn for Business
    'With each social media site comes its own set of advantages, characteristics, and user base. This is certainly the case with LinkedIn, a social media site designed with business in mind. Find ways to advertise your business to the LinkedIn crowd. LinkedIn users are, on average, better educated with higher paying jobs.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Advertising, Media] The 3 Most Important Content Marketing Questions CEOs Should Ask
    You’ve established a budget , funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). 'As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Advertising, Media] Five 2015 digital marketing trends for your consideration
    We will have to either spend a lot more money on Hollywood-quality content, a lot more money on advertising, or both, forcing some businesses to re-consider Facebook as a viable channel and enabling a migration to less noisy venues. 3) Social media consolidation. Related Stories What will be the next big thing in social media?
  • SYNECORE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Advertising, Media] Consumers Go Mobile for the Holidays
    was given an opportunity to do the latter thanks to a new study conducted by Burst Media and Rhythm NewMedia which focuses on how consumers use mobile devices while shopping within brick-and-mortar store locations. Access social media – 6% of men 8% of women. Let’s dig in…. Most Shoppers Digital; Desktop Usage Down, Mobile Usage Up.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Advertising, Media] The 15 Best LinkedIn Pulse Articles On Marketing
    Software Is Eating The Digital Advertising Business  (687,967 pageviews / 116 comments) by Tod Sacerdoti. He even says that when you exclude video and app advertising, display ad spend is actually down! appreciate how he supports the idea of thinking about social media networks from a customer journey or buyer stage point of view.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Advertising, Media] It may be time to drop your annual marketing strategy
    It has added powerful new advertising features. even heard of new ways the dating site match.com is being cleverly used as a social media marketing channel! My point is, if we are locked into any kind of a long-term social media marketing strategy, we risk rapid obsolescence, or at least overlooking new opportunities. Unnerving?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Advertising, Media] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Keep on reading to brush up on your sales knowledge. Benefit.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Advertising, Media] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV. Dracula’s LinkedIn Profile by Social Media Today.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 11, 2014
    [Advertising, Media] Content Marketing Ethics: Why Joe Pulizzi’s WSJ Rant Was the Right Move
    'There is a necessary difference between content marketing and native advertising. It is an  ongoing process  that is best integrated into your overall marketing strategy, and it focuses on  owning media , not renting it. Of course, you may be wondering, what’s the harm in mixing up two relatively similar things?
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Advertising, Media] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    In this Q&A, he talks about why content might be the future of advertising, keeping up with industry trends, and the social selling tactics he swears by. When he looked at the business side, he said we’re writing such great content that people are talking about and sharing that we want the advertising to be the same way. We don’t.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Advertising, Media] Why People Buy Things Online [Data]
    This study, carried out by Quirk’s Marketing Research Media, interviewed nearly 2,000 U.S. online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010. Ratings on social media sites - 30%. What the media says about the company - 13%. The company’s social media presence - 7%.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Advertising, Media] How To Create B2B Website Content That Sells
    Be clear, not clever - There was a time when catchy and creative headlines worked well at capturing attention, especially when advertising was more powerful. Blogging is the most effective online marketing tool - more important than social media or any other part of your website. Social media is gasoline."
  • SAZBEAN  |  MONDAY, NOVEMBER 10, 2014
    [Advertising, Media] Doing Business on Pinterest
    'As anyone who has invested in Myspace knows, the social media game has no safe bets. When it comes to matters of social media, it’s best to not count anyone out too quickly. Pinterest, who has had its fair share of naysayers, detractors, and otherwise, has established itself as one of the main players of the social media game.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Advertising, Media] Green Marketing: Be Careful What You Say
    'Social media marketers often try to lure in customers by appealing to their sense of environmentalism. study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Advertising, Media] 5 Myths About Copywriters You Believe
    Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Social media for networking and content promotion. Copywriters Are Old-School Advertisers. In case you hadn’t heard, the  advertising industry is in serious decline. Not even a little bit.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 7, 2014
    [Advertising, Media] Kraft gets 4 Times Better Results from Content than TV ads
    If Kraft gets 4 times better results from content marketing than advertising , then it’s time to rethink your spending. households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. Guess again.
  • FATHOM  |  THURSDAY, NOVEMBER 6, 2014
    [Advertising, Media] Manufacturers: Read on Before Finalizing Your 2015 Marketing Budget
    If you’re advertising with paid search, are you tracking which leads call your company instead of filling out a lead form? Digital Marketing Manufacturing Uncategorized content content strategy internet marketing Paid Search Search Engine Optimization SEO Social Media Usability One basket? And just what’s in this basket?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Advertising, Media] How to Develop a Strong Visual Brand on Social Media
    By implementing a strong visual branding strategy on social media. Visual social branding refers to what your social media content looks like -- your profile picture, your cover photo, and especially your social posts. The 4 Ingredients of Social Media Success. They add consistency to your graphics -- a big plus on social media.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 5, 2014
    [Advertising, Media] The Critical Importance of Marketing Specialization
    Marketing and Advertising. love comments and those who share on social media too. 'Why everyone needs to have a specialty, like mine in Marketing. Ruth Stevens. The award-winning marketing expert Jeff Ogden is 100% focused on marketing. You should specialize in something too. This story explains why. didn’t even ask for help.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Advertising, Media] The Secrets to Building a High-Growth Marketing Team
    For example, if you are going to invest a large portion of your budget in search advertising, deep experience in this field may be necessary. Much like the five-tool player in baseball, you may need a marketer that can transition across blogging, social media, PR, SEO, and website marketing. 'Congratulations on that budget approval!
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Advertising, Media] Big Ideas to Make the Most of Small Business Saturday
    The site provides downloadable, personalized email images, digital banners, images for social media posts and logos to use on your blog or website. You’ll also have the option to have your business featured on ShopSmall.com and free online advertising. It’ll also be here before you know it. Personalize, Plan & Promote.
  • HUBSPOT  |  TUESDAY, NOVEMBER 4, 2014
    [Advertising, Media] Like-Gating on Facebook Expires Tomorrow. Are You Ready?
    We believe this update will benefit people and advertisers alike." Social Media 'After being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. You might have heard about this, but if not, here''s what happened. The Policy Change. " Their reasoning?
  • SAZBEAN  |  MONDAY, NOVEMBER 3, 2014
    [Advertising, Media] When to Use Twitter Ads for Business
    'For all the great things social media has to offer small businesses, perhaps the greatest might be the simple fact that it’s free. Advertisements. Social Media Social Networks digital strategy Internet Advertising internet marketing strategy social media strategy twitter ads twitter advertising
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Advertising, Media] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts. Size Doesn’t Matter. B2B Can Still Be Localized.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Advertising, Media] 14 Key Takeaways from the B2B Content Marketing Report
    There are simply too many variables in the equation: price, product features, sales processes and skills, and the fact it takes multiple brand exposures (you’ve likely heard of the advertising rule of seven ) before a prospect will buy. Rounding out the top five tactics are: • Social media (64%). Case studies (64%).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Advertising, Media] Four ways social media impacts emotional branding
    'Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. So let’s start a little examination of how social media can fit into this formula. Loyalty trumps everything.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Advertising, Media] Ad Retargeting: It’s About Context, Relevance & Value
    'The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. But how does ad retargeting work?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [Advertising, Media] Banner Ads Must Die!!!
    The only reason spending on banner advertising is not dying faster is because marketers are shifting money from traditional marketing (print, radio, TV) to digital formats. GoldSpot Media ). 'Earlier this week I was asked for my view on  which marketing tactic  is like “The Walking Dead” of marketing. Banners. Die!!!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Advertising, Media] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    'Every organization is in the media business now , which means there’s a growing number of corporations that are building out full-blown newsrooms.By If you’re curious how other organizations are churning out content that arguably competes with mainstream media , or if you simply need some inspiration, this post is for you.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Advertising, Media] Marketing Opportunities on Douban
    Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg. Chinese Social Media One of these niche sites is Douban.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Advertising, Media] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Native advertising? Do we cross the line between authentic and advertising to be heard? In an era where we have been giving away our content for years, it might be tempting to cross that line into paid advertising, but I think the best decision is to look toward the long-term and maintain radical honesty with your audience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Advertising, Media] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Her quite brilliant branding strategy is what transformed her from an ordinary reality TV star into “royalty,” and social media has been a driving force behind this.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Advertising, Media] Online Ad Spend: Still Rising, Trending Mobile & Social
    That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 In 2014, mobile video impressions grew 350%, making mobile video the fastest growing category in mobile advertising. 'They just keep going up and up.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Advertising, Media] 5 Tips For Maximizing Your Video Marketing
    You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. Follow Daniel on Twitter @firmflair.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Advertising, Media] 4 AdWeek marketing lessons for small businesses
    'Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. Lesson #1: Expand Your Audience.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Advertising, Media] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice. 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?!
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] Zombie Marketing Tactics: The “Dead” Practices That Still Have Life
    Not at all, in fact, breathing new life into “dead” marketing tactics is actually a savvy way to capture or recapture mindshare in the media, channel, or technology gaps that others have left behind. Some said social media would kill email. Digital Advertising: Programmed to Receive (More Budget), Trip Kucera, Aberdeen Group.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] Why Is No One Paying Attention to My Content on Social Media?
    Amplification is definitely the latest social media marketing buzzword, but what does it actually mean? In general, it is a paid media tactic that gets your content in front of your audience through various platforms – most notably social media. The post Why Is No One Paying Attention to My Content on Social Media?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] 43 Tweetable Answers to Top Questions About Twitter
    Using Visuals & Media on Twitter. Using Twitter Advertising. Using Visuals & Media on Twitter. 23) Should all my tweets have links or rich media? Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich media.  Using Twitter Advertising.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Social Medi
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    What’s more, only 16% of CMOs have integrated customer touchpoints across physical and digital channels to what they consider “a large extent,” and only 20% are using social media to a large extent. The Social Strategist has gone a little farther, recognizing social media’s potential and building infrastructure to operate in the social arena.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] The ole one two three four five six seven punch
    Even the Pity Mention is a Media Mention. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. People are so busy.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. ” 19 Simple Marketing Tips That Won’t Break Your Advertising Budget by Branding Beat. Image credit: salesforce blog. And what really matters in life?
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Advertising, Media] Understanding How to Engage a Growing Anti-Advertising Audience
    Here are three key points we took away on what marketers need to embrace in order to break through the anti-advertising barrier. Today 90% of people do not trust advertising, yet 92% trust recommendations from people they know. The post Understanding How to Engage a Growing Anti-Advertising Audience appeared first on Ifbyphone.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Advertising, Media] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    If Kraft gets 4 times better results from content marketing than advertising , then it’s time to rethink your spending. households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. Guess again.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Advertising, Media] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Traditional media heavily relies upon interruption marketing, a method which involves purchasing the right to interrupt your target audience with advertising. Although interruption marketing will always have certain advantages for companies, the bombardment of advertising in today’s society has caused consumers to tune out many ads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Advertising, Media] SMX East 2014: Key Takeaways & Statistics from the Show
    Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. Out of 150 million views to BuzzFeed, 75% comes from social media. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Advertising, Media] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence Author information. Raymond Morin.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 15, 2014
    [Advertising, Media] The Chief Digital Officer Dilemma: How to Transform without a CDO
    Social media marketing and digital advertising can push a company past its limits as consumers engage in new ways, talk about your brand online, and generate data that can be mined for improved relationships. 'There is no doubt; we live in a fluid digital environment. Revamping organizational capabilities to drive adoption and change.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Advertising, Media] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    In the age of anti-advertising—an age where 90% of consumers don’t trust advertising while 70% do trust what their peers have to say about a service or product—CMOs must undergo a major transformation, and if they want their businesses to succeed, there are six CMO imperatives they must meet head-on. Customers are online. Engaging.
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Advertising, Media] Making the Most of Your Organic Social Media Marketing
    Insert favorite social media channel here.) Our social lives have become ‘social media lives.’. Because of the growing infatuation with these media channels, it is not shocking that Americans spend over 30 hours a month surfing media sites. So, how can you make the most of your social media marketing?
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Advertising, Media] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. 'Smart marketers have known for quite some time what the rest of the world is just figuring out.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 13, 2014
    [Advertising, Media] The future of Newspapers isn’t bleak. It’s digital!
    We love comments and those who share on social media too! contact-form] Filed under: Advertising , Digital Papers , Find New Customers , Florida , Newspapers. Advertising Digital Papers Find New Customers Florida Newspapers I believe in keeping up with the changing world., But I don’t read physical newspapers.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Advertising, Media] 3 Reasons Why SEO & PPC Are More Powerful Together
    These campaigns can be set up to target second-time visitors to your website regardless of their original source – PPC campaign, social media, organic listing or even TV ads. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization Both are equally important. The answer is no!
  • SYNECORE  |  FRIDAY, OCTOBER 10, 2014
    [Advertising, Media] Still Haven’t Embraced Content Marketing? Why Not?
    Although traditional marketing incorporates many forms of advertising and marketing, it often falls under the categories of print, broadcast, direct mail, or telemarketing. Used in a digital marketing context, content can be virtually any form of written, auditory, or visual media (e.g. Enter content marketing. Content Marketing.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Advertising, Media] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. While getting featured on big media outlets can help, still, look at the hard truth. 'Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Advertising, Media] Creative Student Recruitment: Getting Personal in EDU Marketing
    Maybe that’s pay-per-click advertising or search engine optimization. Digital Marketing Higher Education Social Media creative marketing higher-education marketing student recruitment 'In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. They get lost in the data.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 9, 2014
    [Advertising, Media] Why Facebook Isn’t Worried About Ello
    Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” I’ve seen this scenario play out again and again, and result is a foregone conclusion. They will be disappointed.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Advertising, Media] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    measured media last year, and a lot of the media spend is being designated towards online marketing. Healthcare Marketing Shifts to Digital Healthcare marketing has transferred its focus to digital media channels, and for good reason. 'It is no secret that healthcare has made a migration towards the Internet. billion on U.S.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Advertising, Media] How to Design Content Remarketing Campaigns That Actually Work
    And people come -- they find your content in search results and in their social media feeds. They use an algorithm called Quality Score to determine which ads to show, what position each will display in, and how much to charge the advertiser for each ad click. But they may not fill out a form and become a lead right then and there.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Advertising, Media] New Frontiers in Data Driven Marketing
    The core issue is that marketing campaigns in advertising, traditional outbound media, and new social and inbound media all target increasingly-identifiable audiences rather than anonymous cookies, site visitors, viewers, or prospect lists. Translate offers across media and campaigns. Let’s just say you had to be there.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Advertising, Media] Facebook Relaunches Atlas: What Does It Mean?
    'Last week, Facebook announced the re-launch  of its Atlas advertising platform. We already know that both Facebook and Google use our data to target ads – when you search for a washing machine on Google, you will notice that advertisements on appliances will follow you for a few days/weeks on sites within the Google ad network.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 Twitter.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Bridging the Email Marketing Gap Through Personalization
    Related Stories Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success 3 Ways Marketing Automation Is Good for Your Business How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers. Be a Friendly Sender. Send One-to-One Emails. Get creative! If not, don’t worry. Call Tracking
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Hello Ello: What You Need to Know About This New Social Networking Site
    Some feel inundated with advertising. In its manifesto, Ello promises not to sell user data to advertisers or allow advertisements. However, it has tapped into negative public sentiment towards advertising. We came to realize that a social network that has ads is a social network created for advertisers, not for people.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Full Disclosure: Why It Matters to Social Media Marketers
    Many commentators and regulators have questioned the value of this kind of […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Kyle-Beth is a New York attorney with over 25 years experience in advertising, marketing, and intellectual property law.
  • LEADERSHIP  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] CMO Spotlight: Michael Brenner, Business 2 Community
    No longer does the traditional method of advertise, promote, push, sell, work. Like I said before, trust is the biggest factor in B2B marketing success—3 ways to win trust through social media.                           . Marketers have gotten carried away with digital marketing, social media, email campaigns and mobile marketing.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Buyer Persona Basics
    If we look at the example above: Stage 1: We’d work to attract that buyer with social media and advertising; we’d make sure our web copy answered the question “How do I generate more sales-ready leads?”  Those buyer personas you create are indispensable tools. Create Buyer Personas. Map Out the Buyer’s Journey.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Buyer Persona Basics
    If we look at the example above: Stage 1: We’d work to attract that buyer with social media and advertising; we’d make sure our web copy answered the question “How do I generate more sales-ready leads?”  Those buyer personas you create are indispensable tools. Create Buyer Personas. Map Out the Buyer’s Journey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Ello and the weird economics of social media
    In fact, the platform’s founder, Paul Budnitz, has been making the media rounds proclaiming he “doesn’t care about money.” Tom Webster and I could not resist exploring this topic on our latest podcast which is sure to get you thinking about social media platforms in a new way. Ad-free you say? Is it possible?
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Advertising, Media] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Advertising, Media] How To Break Through The Noise With The 3 Vs Of Content Marketing
    In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the Volume. Variety. Value.
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Advertising, Media] 5 Industry Changes Keeping CMOs Up at Night
    In the Advertising Week panel “What Keeps CMOs Up at Night,” marketing managers from Dell, Allstate, and Mondelez, and Lisa Donohue of Starcom USA discussed their fears about the future. There''s no perfect model of an effective media model, and brands have to experiment and define their own marketing path. Change.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 3, 2014
    [Advertising, Media] The Wild and Woolly World of Marketing Agency Names
    They hire an avant-garde advertising agency, Froghammer, to help them promote and rebrand the festival. Not so Walrus , a full-service advertising agency, where a giant spokes-walrus will take you on a tour of their services, show you their past work, and even provide you with a recipe for clams casino. Animal: From Frogs to Felines.
  • ENGAGE  |  THURSDAY, OCTOBER 2, 2014
    [Advertising, Media] Marketing to Millennials: Why Did the Millennial Cross the Road?
    Q: How are you shaping advertising messages to get and hold the attention of Millennials? A: The first rule of advertising to Millennials is don’t try to advertise to Millennials. Q: How are you leveraging social media to communicate with Millennials and to provide CRM? At least not in the traditional sense.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Advertising, Media] 4 Paid Content Promotion Tactics for Manufacturers
    After one push through social media and a few days, engagement is low. Many manufacturers using social media are aware that Facebook is a competitive pay-to-play platform. Manufacturers should also consider paid advertising on LinkedIn, if that’s where your audience is. 'You know your manufacturing audience. Deep breath.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Advertising, Media] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    Display advertising is handled through integration with MediaMath ’s TerminalOne advertising system, which includes the V12 cookie pool as an audience option: users can select audience segments based on the V12 cookies, but cannot target specific individuals directly. Social media posting and listening is under development.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 1, 2014
    [Advertising, Media] 20 Interesting Holiday Fun Facts to Share
    'In an effort to share some holiday cheer via social media, we’ve collected 20 interesting holiday fun facts for you to share. 18) PPC campaigns increase brand awareness by 63% when businesses use online advertising.( 19) 67% of consumers have purchased a gift they saw on social media. marketingprofs.com )  .
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Advertising, Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. After crafting a social media post that follows these guidelines, research which hashtags you should use so that your post will be seen. Their biggest emphasis?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 29, 2014
    [Advertising, Media] Reaching China’s Wealthy Millennials on Social Media
    'Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. This monthly Chinese Social Media column is contributed by Miguel Roberg. Chinese Social Media Author information.
  • ENGAGE  |  FRIDAY, SEPTEMBER 26, 2014
    [Advertising, Media] “’Native Advertising’ as a Term is Crap”
    I, however, was fully awake and very ready for one of my most anticipated sessions of the conference, on native advertising. . was fired up and optimistic to chug that native advertising Kool-Aid I had been sipping. Native advertising’ as a term is crap,” said Stacy Martinet, Chief Marketing Officer of Mashable. My heart sank.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Advertising, Media] Are You There, Journalists? It's Me, PR
    think there are some great benefits to a mutually supportive relationship, especially in today’s rapidly changing media climate where we have a lot of sway with audiences directly. You already know that the publication you work for is most likely making most of their profit through advertisements. Dear Journalists, It''s me, PR.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Advertising, Media] What Twitter Can Teach us About Marketing Automation Users
    These Twitter users love technology, marketing, and advertising, and they care about their careers, data, and networking…but they also  care about including education, real estate, personal finance, and their pets! Social Media b2b Consumer Curious about what we learned? Here are some takeaways from the research. Want more?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Advertising, Media] Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners
    Not all advertisements are disruptive and annoying. This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications. Direct.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Advertising, Media] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    The study also showed that these customers are more likely to respond to mobile campaigns and to purchase products that are advertised on social media sites. For example, Starbucks promotes their loyalty program through social media with their Tweet-a-coffee program. There are many different types of loyalty programs. Miles?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Advertising, Media] A Simple Guide for an Effective Inbound Call Strategy
    From here, you’ll be able to track the success of your advertising expenses while still being able to respond to individual customers. Any type of stratification like those mentioned above helps you track the performance of your telephone numbers, improve your advertising spend, and provide better customer service.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Advertising, Media] Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success
    'Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. The ability to automate your media buying while still driving quality leads furthers the ever-present need to prove and manage the value of your advertising choices. Call Tracking
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Advertising, Media] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device. 'Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  billion. Video Analytics.
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Advertising, Media] Are Marketing Budgets Keeping Up?
    Budget wise I think money has to move from the traditional advertising spend and over to innovation and tech. There is a lot of talk around big data and social media and now the inevitable question of ROI. There is still a lot of debate on the value of advertising at all size companies and budgets. by Joseph Jaffe. Events
  • PROTEUS B2B MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Advertising, Media] Food for Thought on Content Marketing ROI
    'What could happen if you united content, advertising, media, consumer engagement and consumer insight with an interdisciplinary content marketing strategy? B2B Blog Postings B2B Marketing content marketing
  • CRIMSON MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Advertising, Media] What Is Paid Social Amplification? [Infographic]
    This also applies to social media advertising and organization. What businesses really need for their online marketing solutions to thrive is a strong social media presence. She specializes in articles about business management and the current social media landscape, which are inspired by her own small business experience.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Advertising, Media] B2C, B2B and What They Can Learn From Each Other
    “ As a lifelong B2B marketer, and co-author of The B2B Social Media Book, B2B marketing makes sense to me. This action is too far removed from their brand marketing and advertising to attribute action to particular campaigns.” Cohen, Distinguished Lecturer In Marketing Analytics And Social Media, Ball State University.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Advertising, Media] Why I Bet My Career On Content Marketing
    While social media is barely 12 years old, the impact has been enormous. It took decades (and is still the exception) for advertisers to tell stories. We are seeing a shift away from paid promotion, through earned (social) media and into owned media. We opt-in to the content we want to watch, read, share and binge on.
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