• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Advertising, Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Advertising, Media] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Advertising, Media] 4 AdWeek marketing lessons for small businesses
    'Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. Lesson #1: Expand Your Audience.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Advertising, Media] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice. 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?!
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] Why Is No One Paying Attention to My Content on Social Media?
    Amplification is definitely the latest social media marketing buzzword, but what does it actually mean? In general, it is a paid media tactic that gets your content in front of your audience through various platforms – most notably social media. The post Why Is No One Paying Attention to My Content on Social Media?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] 43 Tweetable Answers to Top Questions About Twitter
    Using Visuals & Media on Twitter. Using Twitter Advertising. Using Visuals & Media on Twitter. 23) Should all my tweets have links or rich media? Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich media.  Using Twitter Advertising.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Social Medi
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    What’s more, only 16% of CMOs have integrated customer touchpoints across physical and digital channels to what they consider “a large extent,” and only 20% are using social media to a large extent. The Social Strategist has gone a little farther, recognizing social media’s potential and building infrastructure to operate in the social arena.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] The ole one two three four five six seven punch
    Even the Pity Mention is a Media Mention. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. People are so busy.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Advertising, Media] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. ” 19 Simple Marketing Tips That Won’t Break Your Advertising Budget by Branding Beat. Image credit: salesforce blog. And what really matters in life?
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Advertising, Media] Understanding How to Engage a Growing Anti-Advertising Audience
    Here are three key points we took away on what marketers need to embrace in order to break through the anti-advertising barrier. Today 90% of people do not trust advertising, yet 92% trust recommendations from people they know. The post Understanding How to Engage a Growing Anti-Advertising Audience appeared first on Ifbyphone.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Advertising, Media] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    If Kraft gets 4 times better results from content marketing than advertising , then it’s time to rethink your spending. households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. Guess again.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Advertising, Media] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Traditional media heavily relies upon interruption marketing, a method which involves purchasing the right to interrupt your target audience with advertising. Although interruption marketing will always have certain advantages for companies, the bombardment of advertising in today’s society has caused consumers to tune out many ads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Advertising, Media] SMX East 2014: Key Takeaways & Statistics from the Show
    Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. Out of 150 million views to BuzzFeed, 75% comes from social media. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Advertising, Media] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence Author information. Raymond Morin.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Advertising, Media] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    In the age of anti-advertising—an age where 90% of consumers don’t trust advertising while 70% do trust what their peers have to say about a service or product—CMOs must undergo a major transformation, and if they want their businesses to succeed, there are six CMO imperatives they must meet head-on. Customers are online. Engaging.
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Advertising, Media] Making the Most of Your Organic Social Media Marketing
    Insert favorite social media channel here.) Our social lives have become ‘social media lives.’. Because of the growing infatuation with these media channels, it is not shocking that Americans spend over 30 hours a month surfing media sites. So, how can you make the most of your social media marketing?
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Advertising, Media] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. 'Smart marketers have known for quite some time what the rest of the world is just figuring out.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 13, 2014
    [Advertising, Media] The future of Newspapers isn’t bleak. It’s digital!
    We love comments and those who share on social media too! contact-form] Filed under: Advertising , Digital Papers , Find New Customers , Florida , Newspapers. Advertising Digital Papers Find New Customers Florida Newspapers I believe in keeping up with the changing world., But I don’t read physical newspapers.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Advertising, Media] 3 Reasons Why SEO & PPC Are More Powerful Together
    These campaigns can be set up to target second-time visitors to your website regardless of their original source – PPC campaign, social media, organic listing or even TV ads. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization Both are equally important. The answer is no!
  • SYNECORE  |  FRIDAY, OCTOBER 10, 2014
    [Advertising, Media] Still Haven’t Embraced Content Marketing? Why Not?
    Although traditional marketing incorporates many forms of advertising and marketing, it often falls under the categories of print, broadcast, direct mail, or telemarketing. Used in a digital marketing context, content can be virtually any form of written, auditory, or visual media (e.g. Enter content marketing. Content Marketing.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Advertising, Media] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. While getting featured on big media outlets can help, still, look at the hard truth. 'Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Advertising, Media] Creative Student Recruitment: Getting Personal in EDU Marketing
    Maybe that’s pay-per-click advertising or search engine optimization. Digital Marketing Higher Education Social Media creative marketing higher-education marketing student recruitment 'In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. They get lost in the data.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 9, 2014
    [Advertising, Media] Why Facebook Isn’t Worried About Ello
    Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” I’ve seen this scenario play out again and again, and result is a foregone conclusion. They will be disappointed.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Advertising, Media] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    measured media last year, and a lot of the media spend is being designated towards online marketing. Healthcare Marketing Shifts to Digital Healthcare marketing has transferred its focus to digital media channels, and for good reason. 'It is no secret that healthcare has made a migration towards the Internet. billion on U.S.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Advertising, Media] How to Design Content Remarketing Campaigns That Actually Work
    And people come -- they find your content in search results and in their social media feeds. They use an algorithm called Quality Score to determine which ads to show, what position each will display in, and how much to charge the advertiser for each ad click. But they may not fill out a form and become a lead right then and there.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Advertising, Media] New Frontiers in Data Driven Marketing
    The core issue is that marketing campaigns in advertising, traditional outbound media, and new social and inbound media all target increasingly-identifiable audiences rather than anonymous cookies, site visitors, viewers, or prospect lists. Translate offers across media and campaigns. Let’s just say you had to be there.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Advertising, Media] Facebook Relaunches Atlas: What Does It Mean?
    'Last week, Facebook announced the re-launch  of its Atlas advertising platform. We already know that both Facebook and Google use our data to target ads – when you search for a washing machine on Google, you will notice that advertisements on appliances will follow you for a few days/weeks on sites within the Google ad network.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 Twitter.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Bridging the Email Marketing Gap Through Personalization
    Related Stories Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success 3 Ways Marketing Automation Is Good for Your Business How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers. Be a Friendly Sender. Send One-to-One Emails. Get creative! If not, don’t worry. Call Tracking
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Hello Ello: What You Need to Know About This New Social Networking Site
    Some feel inundated with advertising. In its manifesto, Ello promises not to sell user data to advertisers or allow advertisements. However, it has tapped into negative public sentiment towards advertising. We came to realize that a social network that has ads is a social network created for advertisers, not for people.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Full Disclosure: Why It Matters to Social Media Marketers
    Many commentators and regulators have questioned the value of this kind of […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Kyle-Beth is a New York attorney with over 25 years experience in advertising, marketing, and intellectual property law.
  • LEADERSHIP  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] CMO Spotlight: Michael Brenner, Business 2 Community
    No longer does the traditional method of advertise, promote, push, sell, work. Like I said before, trust is the biggest factor in B2B marketing success—3 ways to win trust through social media.                           . Marketers have gotten carried away with digital marketing, social media, email campaigns and mobile marketing.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Buyer Persona Basics
    If we look at the example above: Stage 1: We’d work to attract that buyer with social media and advertising; we’d make sure our web copy answered the question “How do I generate more sales-ready leads?”  Those buyer personas you create are indispensable tools. Create Buyer Personas. Map Out the Buyer’s Journey.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Buyer Persona Basics
    If we look at the example above: Stage 1: We’d work to attract that buyer with social media and advertising; we’d make sure our web copy answered the question “How do I generate more sales-ready leads?”  Those buyer personas you create are indispensable tools. Create Buyer Personas. Map Out the Buyer’s Journey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Advertising, Media] Ello and the weird economics of social media
    In fact, the platform’s founder, Paul Budnitz, has been making the media rounds proclaiming he “doesn’t care about money.” Tom Webster and I could not resist exploring this topic on our latest podcast which is sure to get you thinking about social media platforms in a new way. Ad-free you say? Is it possible?
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Advertising, Media] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Advertising, Media] How To Break Through The Noise With The 3 Vs Of Content Marketing
    In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the Volume. Variety. Value.
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Advertising, Media] 5 Industry Changes Keeping CMOs Up at Night
    In the Advertising Week panel “What Keeps CMOs Up at Night,” marketing managers from Dell, Allstate, and Mondelez, and Lisa Donohue of Starcom USA discussed their fears about the future. There''s no perfect model of an effective media model, and brands have to experiment and define their own marketing path. Change.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 3, 2014
    [Advertising, Media] The Wild and Woolly World of Marketing Agency Names
    They hire an avant-garde advertising agency, Froghammer, to help them promote and rebrand the festival. Not so Walrus , a full-service advertising agency, where a giant spokes-walrus will take you on a tour of their services, show you their past work, and even provide you with a recipe for clams casino. Animal: From Frogs to Felines.
  • ENGAGE  |  THURSDAY, OCTOBER 2, 2014
    [Advertising, Media] Marketing to Millennials: Why Did the Millennial Cross the Road?
    Q: How are you shaping advertising messages to get and hold the attention of Millennials? A: The first rule of advertising to Millennials is don’t try to advertise to Millennials. Q: How are you leveraging social media to communicate with Millennials and to provide CRM? At least not in the traditional sense.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Advertising, Media] 4 Paid Content Promotion Tactics for Manufacturers
    After one push through social media and a few days, engagement is low. Many manufacturers using social media are aware that Facebook is a competitive pay-to-play platform. Manufacturers should also consider paid advertising on LinkedIn, if that’s where your audience is. 'You know your manufacturing audience. Deep breath.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Advertising, Media] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    Display advertising is handled through integration with MediaMath ’s TerminalOne advertising system, which includes the V12 cookie pool as an audience option: users can select audience segments based on the V12 cookies, but cannot target specific individuals directly. Social media posting and listening is under development.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 1, 2014
    [Advertising, Media] 20 Interesting Holiday Fun Facts to Share
    'In an effort to share some holiday cheer via social media, we’ve collected 20 interesting holiday fun facts for you to share. 18) PPC campaigns increase brand awareness by 63% when businesses use online advertising.( 19) 67% of consumers have purchased a gift they saw on social media. marketingprofs.com )  .
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Advertising, Media] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. After crafting a social media post that follows these guidelines, research which hashtags you should use so that your post will be seen. Their biggest emphasis?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 29, 2014
    [Advertising, Media] Reaching China’s Wealthy Millennials on Social Media
    'Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. This monthly Chinese Social Media column is contributed by Miguel Roberg. Chinese Social Media Author information.
  • ENGAGE  |  FRIDAY, SEPTEMBER 26, 2014
    [Advertising, Media] “’Native Advertising’ as a Term is Crap”
    I, however, was fully awake and very ready for one of my most anticipated sessions of the conference, on native advertising. . was fired up and optimistic to chug that native advertising Kool-Aid I had been sipping. Native advertising’ as a term is crap,” said Stacy Martinet, Chief Marketing Officer of Mashable. My heart sank.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Advertising, Media] Are You There, Journalists? It's Me, PR
    think there are some great benefits to a mutually supportive relationship, especially in today’s rapidly changing media climate where we have a lot of sway with audiences directly. You already know that the publication you work for is most likely making most of their profit through advertisements. Dear Journalists, It''s me, PR.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Advertising, Media] What Twitter Can Teach us About Marketing Automation Users
    These Twitter users love technology, marketing, and advertising, and they care about their careers, data, and networking…but they also  care about including education, real estate, personal finance, and their pets! Social Media b2b Consumer Curious about what we learned? Here are some takeaways from the research. Want more?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Advertising, Media] Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners
    Not all advertisements are disruptive and annoying. This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications. Direct.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Advertising, Media] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    The study also showed that these customers are more likely to respond to mobile campaigns and to purchase products that are advertised on social media sites. For example, Starbucks promotes their loyalty program through social media with their Tweet-a-coffee program. There are many different types of loyalty programs. Miles?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Advertising, Media] A Simple Guide for an Effective Inbound Call Strategy
    From here, you’ll be able to track the success of your advertising expenses while still being able to respond to individual customers. Any type of stratification like those mentioned above helps you track the performance of your telephone numbers, improve your advertising spend, and provide better customer service.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Advertising, Media] Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success
    'Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. The ability to automate your media buying while still driving quality leads furthers the ever-present need to prove and manage the value of your advertising choices. Call Tracking
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Advertising, Media] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device. 'Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare.  billion. Video Analytics.
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Advertising, Media] Are Marketing Budgets Keeping Up?
    Budget wise I think money has to move from the traditional advertising spend and over to innovation and tech. There is a lot of talk around big data and social media and now the inevitable question of ROI. There is still a lot of debate on the value of advertising at all size companies and budgets. by Joseph Jaffe. Events
  • PROTEUS B2B MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Advertising, Media] Food for Thought on Content Marketing ROI
    'What could happen if you united content, advertising, media, consumer engagement and consumer insight with an interdisciplinary content marketing strategy? B2B Blog Postings B2B Marketing content marketing
  • CRIMSON MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Advertising, Media] What Is Paid Social Amplification? [Infographic]
    This also applies to social media advertising and organization. What businesses really need for their online marketing solutions to thrive is a strong social media presence. She specializes in articles about business management and the current social media landscape, which are inspired by her own small business experience.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Advertising, Media] B2C, B2B and What They Can Learn From Each Other
    “ As a lifelong B2B marketer, and co-author of The B2B Social Media Book, B2B marketing makes sense to me. This action is too far removed from their brand marketing and advertising to attribute action to particular campaigns.” Cohen, Distinguished Lecturer In Marketing Analytics And Social Media, Ball State University.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Advertising, Media] Why I Bet My Career On Content Marketing
    While social media is barely 12 years old, the impact has been enormous. It took decades (and is still the exception) for advertisers to tell stories. We are seeing a shift away from paid promotion, through earned (social) media and into owned media. We opt-in to the content we want to watch, read, share and binge on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Advertising, Media] A report from the epicenter of content marketing conferences
    In a competitive world, businesses (and Hollywood) are realizing that the writers, not the producers, the executives, or the advertisers, should be calling the shots. In a competitive world, businesses (and Hollywood) are realizing that the writers, not the producers, the executives, or the advertisers, should be calling the shots.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Advertising, Media] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    Having a solid portal, supporting that with email and phone, advertising, and having an event strategy, were basically the core tenets of a channel program. You have the 35 vehicles, and you have hundreds of people that you can apply to these media as their key jobs. Atri Chatterjee is Act-On’s Chief Marketing Officer. Thank you, Jay.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Advertising, Media] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    'As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Advertising, Media] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. Mobile is The Fastest Growing Niche.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Advertising, Media] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? Now don’t get me wrong, I love advertising on Google, Bing, and Facebook (well, sort of). How is this any different from Google? Google = extended reach, LinkedIn = specificity. higher CTR compared to ads.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Advertising, Media] Is Content Marketing A Sustainable Marketing Strategy?
    ” We thought it was a thing, we knew social media was a thing. Brian Clark from Copyblogger commented that if content marketing was not sustainable, then “advertising should have been dead years ago!” The panelists were Mark Schaefer and Marcus Sheridan. ” So first, the context. We knew the internet was a thing.
  • ENGAGE  |  MONDAY, SEPTEMBER 15, 2014
    [Advertising, Media] Don Draper Is Dead: Strategy is Taking Over
    My creative peers have called out labeling advertisers as “storytellers,” especially in this article. For decades, brands have spent millions of dollars on TV airtime, magazine pages, and other media buys, but sometimes there’s sticker shock when presented with a paid digital distribution strategy. Is the typical ad guy dead?
  • ENGAGE  |  MONDAY, SEPTEMBER 15, 2014
    [Advertising, Media] Don Draper Is Dead: Now Storytellers Have To Be Strategists And Distribution Experts, Too
    My creative peers have called out labeling advertisers as “storytellers,” especially in this article. For decades, brands have spent millions of dollars on TV airtime, magazine pages, and other media buys, but sometimes there’s sticker shock when presented with a paid digital distribution strategy. Is the typical ad guy dead?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Advertising, Media] Professors Share Observations on the State of B2B Marketing
    Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). As a lifelong B2B marketer, and co-author of The B2B Social Media Book , B2B marketing makes sense to me. Jeffrey L.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Advertising, Media] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Download ~> Free Chapter 3 – “Brands Under Pressure” Advertising & Mktg. FOR EWORD by David C.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Advertising, Media] Facebook Boosted Posts: 3 Ways to Target Your Audience
    The targeting option is very similar to Facebook’s traditional banner and news feed advertising. We also use the targeting option when we’re writing about very specific subjects outside of our own direct services (email marketing) such as SEO, social media and advertising. People similar to people who like your Page.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Advertising, Media] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    That may have worked in the past when businesses were advertising to the masses. While 63% of marketers believe that acquiring new customers is the most important advertising goal, it’s the current, loyal customer base with the greater lifetime value. You have little to no engagement on social media. End of story.”
  • ISCOOP  |  THURSDAY, SEPTEMBER 11, 2014
    [Advertising, Media] SEEMO Focuses on Press Freedom in Romania
    'Romania may be the first European country without printed media due to drop of the advertising revenues by more than 90 percent, systematic dismantling of the distributing channels and the cutting of costs, warns Marina Constantinoiu, editor in chief of the Romanian daily  Jurnalul National. Albania News
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Advertising, Media] Hiring a PR Firm? Read This First
    Industry / Media Expertise. As you engage with prospective agencies, it’s important to ask if that agency has existing relationships with all your target media, both in the new and more traditional circles. As I recently discovered, finding an agency with strong relationships in both the tech sector and marketing media isn’t easy.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Advertising, Media] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social Media and the Law
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Advertising, Media] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    'As consumers, we love media. That’s over half of our day exposed to media in one form or another! recent study by eMarketer found that in the past four years alone our total daily time spent with media has increased 13.6%; however, each year sees less growth than the last. do you ask: we only have so many hours in our day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Advertising, Media] What are the boundaries of inbound marketing?
    Hubspot shows that you also need traditional sales and advertising tactics. Hubspot shows that you also need traditional sales and advertising tactics. Zero Paid Media as the New Marketing Model by Joseph Jaffe. The dynamics of our age are unprecedented and exciting. For example, let’s say we were in the 1970s. Or does it?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Advertising, Media] 5 Exciting Sessions Happening at Content Marketing World
    Director of Data, Content and Media at Kraft Foods, will share the organization’s story of transforming its treatment of content marketing as a discrete “discipline” into an interdisciplinary power. Fleisher will review how the company is uniting content to advertising to media to consumer engagement to consumer insight.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Advertising, Media] OLD - DO NOT USE 5 Exciting Sessions Happening at Content Marketing World
    Director of Data, Content and Media at Kraft Foods, will share the organization’s story of transforming its treatment of content marketing as a discrete “discipline” into an interdisciplinary power. Fleisher will review how the company is uniting content to advertising to media to consumer engagement to consumer insight.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Advertising, Media] 5 Brilliant Marketing Campaigns for Boring Products
    1+ million social media shares. After the video launched it was quick to spread around social media and news channels. Here''s how it all went down: The campaign was a success due to the unique context in which it was presented and the fact that it engaged onlookers without being an overt advertisement for the specific brand.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Advertising, Media] Digital Marketing Strategy for Launching New Products & Services
    It’s all about spreading budget across multiple advertising channels, platforms, and networks. At Fathom, we usually engage in paid advertising, search engine optimization, or email marketing on any number of the following for a new product or service launch: Search Engines (Google, Bing, & Yahoo).
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Advertising, Media] How to Prep Your Business Now for the Holiday Season
    You also know what’s worked this year thus far – product types, advertising, social media campaigns. Once you know which products you want to focus on, start thinking about how you want to spend your advertising dollars and where you want to expend your marketing efforts. Think about what you did last holiday season.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 5, 2014
    [Advertising, Media] Marketing failure should not be fatal
    An under performing advertising or digital media campaign might be the result of lousy creativity, unclear messaging, the wrong media plan, or some other factor. media placements that reflect targets. 'We live in a society that extols winning and winners. We need to ensure that we truly understand what is occurring.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 4, 2014
    [Advertising, Media] Programmatic Audience Development Global Trends [White Paper]
    'The proliferation of data and technology is reshaping the media business. This surge has ensued due to the embrace of the consumer audience —as defined by a wide range of expressed, observed and inferred data points — as the strategic pillar upon which the transaction of media can and should be based. Nearly 57% of U.S.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Advertising, Media] How and Why to Get Started with Video Advertising
    My how advertising has progressed. Why has video advertising boomed? Once the top of the crop pick for getting your brand and products known, television advertising yielded ground to Internet advertising, filling your computer screen with flash videos and obnoxious pay-per-click banners that got in the way of your online journey.
  • ENGAGE  |  THURSDAY, SEPTEMBER 4, 2014
    [Advertising, Media] The Hottest Online Video Trends of 2014
    Whether you’re an SVP of marketing, a creative director, or the president of a media event planning company, certain indicators can’t be ignored when it comes to creating online video content. SOCIAL MEDIA is another realm where video continues to increase its domination. INTERACTIVITY is the rule of the day.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Advertising, Media] Using Insights to Tame the Strategic Planning Beast
    Their most often used media and communications tools. This is the kind of marketing and promotion that’s worth a lot more than any paid advertisements and it goes a long way towards making you immune to competitors. The rewards of going through the strategic planning steps we’re about to cover cannot be understated.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Advertising, Media] In marketing, authenticity is the new black
    Where marketing used to be nothing more than advertising and marketing collateral, now more and more of marketing is based on influence. Social media and other digital methods take away all the old brand image tools–if your employees to walk the talk, it is painfully obvious. At least not what you perceive as marketing. Insight.
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Advertising, Media] From Student to Digital Diva: A Successful Summer Internship
    was trained in Search Engine Optimization, Pay Per Click Advertising and content integration. coordinated the company’s social media and made a content calendar to follow. Each day, I would work on sharing content for social media. worked on looking at similar organizations to see how they structured their social media accounts.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [Advertising, Media] Blogging Labor: Top 10 Posts of the Past Year
    What’s the Best Social Media Monitoring Tool? Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). What do buyers really want from social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Advertising, Media] 10 things you need to know NOW about OmniChannel Marketing
    Mastering these layers (and integrating traditional advertising) through a uniform and consistent communication strategy represents the OmniChannel challenge. Time on websites went down, time on social sites exploded, as did a host of new advertising, commerce, and service options. Simply put, OmniChannel is multi-channel done right!”.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Advertising, Media] 10 Expert Tips On How To Achieve Content Marketing ROI
    Julie Fleischer, Director, Data + Content + Media at Kraft Foods . JoAnn Sciarrino, Knight Chair, Digital Advertising & Marketing at UNC Chapel Hill . 'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks. Here are the other 9 expert tips.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Advertising, Media] Twitter Rolls Out Tweet Performance Analytics to All Users
    'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. This is a third option you can grab that lets you attach media experiences to tweets that link to your content.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 27, 2014
    [Advertising, Media] New Strides Made in reddit Advertising Features
    'As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has – in one way or another – likely been involved in a social media marketing campaign. Author information. Jesse Aaron. Reddit
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Advertising, Media] Instagram Rolls out New Tools for Businesses
    'Instagram has officially jumped on the ‘social media is for businesses, too’ bandwagon. Instagram states they’re currently making the tools available for all Instagram advertisers in order to gain feedback, and will be rolling out the features for all other businesses in the next few weeks and months.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Advertising, Media] The ALS Ice Bucket Challenge is the perfect meme
    'I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 The tertiary effect was the money. The Hook. Of course. 
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Advertising, Media] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Social Media Regardless of which category your company falls into, an editorial calendar is what you need. It helps you maintain a consistent cadence.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Advertising, Media] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    Background on the two social media sites. They had both been users of Friendster, which was initially a social networking service intended to maintain contacts and share online content and media. Facebook, by contrast, started out as a social media outlet for Harvard. Facebook Social Media Marketing b2b marketing MySpace
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Advertising, Media] Laws of Marketing Power: Avoid the Unhappy and Unlucky
    Consider the ubiquity of social media and its effectiveness as a marketing tool. Often, the advertising/marketing status quo presents us marketers with opportunities to try new things which are superior to traditional methods (e.g., digital vs. print advertising). ” –Robert Greene,  The 48 Laws of Power.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Advertising, Media] Content vs. SEO: Which is More Important?
    If you were the marketing manager of a multi-million dollar steel manufacturing company, chances are, your marketing campaigns would look wildly different than advertising campaigns for consumer driven companies such as Nike, or Coca Cola. Social media has changed the way in which information is spread. Industry / website niche.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Advertising, Media] How Did That Banner Ad Get To Your Website?
    'If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. Programmatic Advertising. see below). You open up a website.
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