• BULLDOG SOLUTIONS  |  MONDAY, SEPTEMBER 26, 2016
    [Advertising, Media] Confessions of a 21st-Century Mad Man
    Advertising & Media , Client Relationships , Marketing Agency , Marketing Planning , Sales and Marketing OperationsThe agency business is hard. Really hard. To be successful, you have to work your ass off. You have to stay current on so many new emerging trends and technologies. Does this make your head hurt? But, I digress….  .
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Advertising, Media] 12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
    Nostalgia marketing is the advertising equivalent of comfort food. It would appear that advertisers are catching on. We selected 12 examples of recent advertisements that use nostalgia marketing for your inspiration. Adobe and agency Lekker Media collaborated with Bob Ross Inc. 12 Examples of Nostalgic Ads. 1) Spotify.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Advertising, Media] 6 Easy Ways to Predict Content Marketing Trends
    Said Colon, “the value of search isn’t in simply the advertising we can deploy using platforms…but the many tools that come with them or that can be used as a result of their existence and human behavior’s reliance on them.” It’s because universally, people want any hints they can get about the future.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 24, 2016
    [Advertising, Media] This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
    Robert and I also discuss the future of advertising, analyze AT&T’s aim to become a media company (of course), and share our thoughts on whether or not content marketing is hard to measure. As the article explains, a strategic media acquisition would be a smart path to AT&T shoring up its advertising technology business.
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Advertising, Media] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    Advertising & Media , Marketing Agency , Marketing Planning , Marketing Technology , Organization Design , Reporting and Analytics , Sales and Marketing OperationsIf you’re thinking that four hours is a lot of time to sacrifice from your long list of to-dos, you’re right. Not much has changed in a year. Why is that?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Advertising, Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? 15 Content marketing may still be the shiny new toy of the advertising industry, but brands that want. people just for their media house.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Advertising, Media] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. night.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Advertising, Media] Content Marketing Playbook: Strategy and Roadmap
    think you’re the advertising people. rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Advertising, Media] Evangelizing a Content Marketing Program
    Interruptive advertising simply isn’t. Traditional Advertising Faces. MOBILE ADS ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 The news is getting worse for TV advertising as well. an increasingly shrinking market for TV advertising—which, thanks to the rise of second screens, is becoming increasing- ly easy to ignore.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2016
    [Advertising, Media] What Does the Future Hold For Agencies and Marketers?
    The nature of relationships between clients, agencies, media partners and so has been greatly impacted by it (technology.). However, as the report points out, this is just the start. ” The executive in question is Jeff Cheong who is president of Tribal Worldwide Asia, a digital agency based in Seoul, South Korea. Not All Smooth Sailing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Advertising, Media] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Advertising, Media] Influencer Marketing: Get Up to Speed or Get Left Behind
    Consumers trust recommendations from friends, family and influencers over an advertisement that’s sent directly from a brand. Online marketing, social media and technology have changed the way we interact with each other as well as how we buy and sell products. Influencer Marketing Matters. Does it Work? Conclusion.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Advertising, Media] Marketing Guru Covers: Social Posting and Targeting
    Use your advertising space to teach others about your industry. See how Lead Liaison’s software helps you manage and track your social media efforts  here. Revenue Generation Blog The Marketing Guru facebook Google linkedin Social Media targeting TwitterIt’s time to think about social posting and targeting. Facebook.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Advertising, Media] What Fabric Might Mean for Digital Storytelling
    Two influential former Facebook employees are now deep into the development phase for Fabric , a digital social media integrator/journal that promises to let users compile their digital paper trails into comprehensive, online stories. ” Is this a short-lived techie pipe dream, or the next step in the evolution of social media?
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Advertising, Media] 4 Steps to Get Started with Marketing Automation
    To reach this goal, you might try improving the SEO on your webpages, or test an advertising program, or try to get more press, or ramp up your social media marketing. Social media platforms? Getting new software up and running can be intimidating. And, frankly, it can burn up a lot of your precious time. SET YOUR GOALS.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Advertising, Media] How to Engage Your Audience Using Digital Advertising
    Digital advertising doesn't have the best reputation amongst consumers. In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. Why Do People Hate Digital Advertising? On Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Advertising, Media] Taking Another Look at Confirmed Opt-in Email
    There are multiple ESPs advertising daily on TV, radio, and of course everywhere online. At a time when privacy and security are top of mind for everyone online, and viral social media rants are way too common, lack of a clear and explicit opt-in is a big gamble for any brand. People are exceedingly savvy with how they use email.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Advertising, Media] Why Targeted Audiences Are Important in Online Advertising Campaigns
    What if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?”. One of the incredibly effective features in online advertising comes in the form of detailed target audiences. Let’s look deeper into these target audience options.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Advertising, Media] The Future of Digital Marketing Strategy, According to Chatbots
    Back in the 1950s, when computers could barely fit inside the rooms that housed them and having a digital marketing strategy wasn’t remotely an idea, advertisers worked to revolutionize the way in which promotional messages were disseminated across all the new media and gadgets of post-WWII USA. Efficient Inhumanity. Absolutely.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Advertising, Media] 5 Clever Ways to Leverage Client Feedback for More Referrals
    And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your agency, none of these channels quite equal the value of a positive client referral. It’s no secret: Many agencies struggle every single day to acquire new clients. Your promoters are your advocates. Groove.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Advertising, Media] Selling is to hunting like marketing is to trapping
    Do you live and breathe social media marketing ? Outside of the companies I sold, ran, or owned, none of the companies I actually just worked for offered sales commissions to their employees until I started working for New Media Strategies when I was 32 — I was lucky employee 13. Are you a digital PR god ? It’s 2016!
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Advertising, Media] The Truth About the ROI of Online Video Ads, in 5 Charts
    Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). Media ROI video
  • FATHOM  |  TUESDAY, SEPTEMBER 20, 2016
    [Advertising, Media] Facebook’s New Advertising Objective Brings Business to Brick and Mortar Stores
    Store Visits is the new Facebook objective that will have advertisers like you clicking “like”.  In the meantime, check out our blog What Is Social Media? We Explain Using Broccoli & More to learn how we define social media and how you can use social media to meet your business goals. There’s a solution for you now. 
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Advertising, Media] Tips on how to use LinkedIn for Better Lead Generation
    With guidance from my counselor, I switched to the Journalism school and began studying advertising and PR. During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. development? Brian: What inspired you to do your work with LinkedIn?
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [Advertising, Media] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    500’s 2014 Advertising & Media Company List, #10 on the 2014 Woman-Led List , and #29 on Boston Business Journal’s Fast 50 List. Pure Incubation recognized by Inc. Magazine as one of the fastest growing privately held companies in the U.S. Topsfield, MA. For the third consecutive year, Mass.-based Magazine’s annual Inc. million.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Advertising, Media] Activate Your Fanbase With User-Generated Content
    But this kind of user-generated content (“UGC”) isn’t limited to social media interactions between a brand its customers. One of the best forms of advertisement is a satisfied customer. In the digital era, everyone is a content creator, and that’s great news for marketers. Get Our Newsletter.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Advertising, Media] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    From political controversy to health care shudders to nearly 24/7 media coverage, it was impossible for business owners to escape the feeling that something large was happening. From this established position, Anthem would then gauge what material they were most interested in and which media were most convenient for them.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Advertising, Media] Your Audience Called. They Say You’re Fired.
    There’s a disconnect when we say “our customers are our #1 priority”, but then publish content that’s not much more than an advertisement. Our audiences don’t need advertisements. Engagement rates are falling – and not just on social media. Because people won’t be paying any more attention to it than if it was advertising.
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Advertising, Media] 3 Gaming Trends About to Take Over the Media World
    In fact, over the past few years, you could track changes in media by following trends in gaming culture. For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. Today, live streaming is everywhere on social media.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 19, 2016
    [Advertising, Media] Join us in San Francisco for Cocktails and Content on Sept. 29th
    Nanneke oversees four primary channels at Demandbase: webinars, direct mail, advertising and website personalization. His team experiments with all channels, including SEO, social media, and paid demand generation strategies. Thursday, September 29th @ 5:30pm – 8:30pm. Where? Learn how to adapt to the evolving customer journey.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Advertising, Media] 20 Examples of Social Proof in Action
    In fact, Nielsen reports that the most meaningful form of advertising is recommendations from friends and family: 83% of consumers in 60 countries say they trust these recommendations over any other form of advertising. The (social) proof is in the pudding: Social proof in your marketing and advertising can have a huge impact.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Advertising, Media] Inbound Marketing or Outbound? Which is the Winner?
    Advertising did this in the old days, but digital marketing has changed the game a thousand-fold, creating a much lower barrier to entry and leveling the playing field. On the inbound side, social media, SEO, and blogging have become important pillars. But are marketing teams really migrating away from outbound marketing?
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Advertising, Media] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? social media feed can dream, can't it? Handle : @RGA. August 31, 2016.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Advertising, Media] This Week in Content Marketing: The Business Model of More vs. Less Content
    In addition, we discuss whether more or less content will ultimately win the day for brands, and offer our thoughts on why YouTube is changing its advertising model. Content Creation Content Marketing Examples Industry News and Trends PNR Social MediaThen, we wrap up with an example of the week from Kodak. This week’s show.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Advertising, Media] ‘Patagonia’s Philosopher-King,’ and 3 Other Stories You Should Read
    We want an easy cheer-up, and many places are happy to give it to us in exchange for attention to sell to advertisers. If you are anything like me, or what advertisers and brands expect me to be, you have been inundated with New York Fashion Week (NYFW) related content for the past month or so. It’s Doomed.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Advertising, Media] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Here’s how that breaks down from a technical perspective: In the marketing world, the act of retelling stories comes in the form of social media engagement and online endorsements of your story. Your link profile is the sum of all inbound links to your pages from authoritative and credible websites, social media networks included.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Advertising, Media] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    One of the things that stuck out most to Kim was that inbound marketing and advertising don’t seem to be getting along that well. Advertising is seen as being overrated and annoying -- and that's really unfortunate because, like all channels, it's less about the medium and more about how you use it. Consumers' habits were evolving.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Advertising, Media] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. The feature is based on behavior: Now, advertisers can directly target people who Snapchat has determined enjoy video game content, rather than just advertising on IGN’s Discover channel.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Advertising, Media] ??Did You Know Your Facebook Posts Are Only Reaching 2% of Your Followers?
    Your staffing agency could have a great social media plan in place. This is a common question we get as social media marketing advisors. Is Facebook Advertising Affordable? I get it. Online advertising is another expense for your staffing agency, but I will argue that Facebook advertising is EXTREMELY AFFORDABLE.
  • VIDYARD  |  THURSDAY, SEPTEMBER 15, 2016
    [Advertising, Media] The Perfect List of Marketing Technology for Small Businesses [Infographic]
    You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient. But the process of finding the right marketing tech is not efficient. We know efficiency is key for your small business and we’ve got you covered. Go for it!
  • ANNUITAS  |  THURSDAY, SEPTEMBER 15, 2016
    [Advertising, Media] B2B Marketing Enters the US Market – Q&A with James Farmer
    I was fortunate enough to catch up with James Farmer , Founder and Publisher of B2B Marketing , a B2B-focused media company with a bold and outstanding mission to “actively empower marketers and leaders to drive serious business growth.” It is not small. We care passionately about the sector and watching it evolve.
  • ACT-ON  |  THURSDAY, SEPTEMBER 15, 2016
    [Advertising, Media] Digital Marketing Agencies – How They’re Changing
    In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. Anvil Media. Nathan: Can you tell me a little bit about who you are and about Anvil Media? Kent: Sure.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Advertising, Media] Getting the Most From Your Marketing Assets
    Social Media Every social media platform serves a different purpose and draws a distinctive audience. Using  Google AdWords  to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad. Offering The traditional answer to the question  “what is a marketing asset?”  is  CONTENT.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Advertising, Media] Multi-Touch Attribution, A Full User Debrief
    While paid media is a significant piece of the pipeline in both reports, the multi-touch graph depicts an opposite shape compared to the paid media graph in the single-touch report. For example, marketers can use UTM tracking when configuring social media ad campaigns. What is multi-touch attribution? This hardly seems fair.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Advertising, Media] Selling Digital Content? Seven Questions to Answer
    More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. It’s risky to depend so heavily on advertising. MediaWhy the change?
  • 3D2B  |  TUESDAY, SEPTEMBER 13, 2016
    [Advertising, Media] B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid
    social media, webinars, digital advertising, blogs, white papers), the buyer’s journey is no longer linear. Apply this message consistently to content disseminated across all media channels, such as blogs, whitepapers, social media, and webinars. We all love the sales funnel…at least in concept. Or do they?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Advertising, Media] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    That being said, here are eight ways to market your ebook, whitepaper, guide or any other content offer you already have: 1) Create a PPC campaign to advertise your content offer. When you don’t segment emails, your engagement will be lower and your success will be diminished. 4) Connect with niche readers on social media. Next Steps.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Advertising, Media] A Brief Timeline of the History of Blogging
    Technorati, one of the first blog search engines (but is today a company of “ advertising technology specialists ”), launched in February 2002. Less than a year later, Google would debut AdSense , which paired blogs with relevant advertisements (at the discretion of the blogger). Greetings, readers. We’re very happy to have you here.
  • FATHOM  |  MONDAY, SEPTEMBER 12, 2016
    [Advertising, Media] The ROI of (Transformational) Digital Marketing
    Internet display advertising: $20. Social media : 95% ( Forbes ). Ah, ROI. The Holy Grail of Marketing. It’s elusive. Its discovery is constantly talked about (I think there’s an infinite amount of ‘How Do You Calculate Marketing ROI’ blogs). Most importantly, though, it’s timeless. Digital Marketing ROI: The Original. Let’s be real.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Advertising, Media] 3 Methods to Measure the ROI of Your Local Advertising
    Online advertising of any kind requires tracking and measuring the results. Local advertising should have the return-on-investment (ROI) measured as a separate marketing channel so that you can know how well the local community responds to your ads. But calculating the ROI of local advertising may seem a bit daunting.
  • KAPOST  |  MONDAY, SEPTEMBER 12, 2016
    [Advertising, Media] Hidden Content Marketing Success Metrics for B2B
    In addition to supporting your sales enablement process, the resources you create can help drive SEO and social media traffic. You can also use content to support your paid advertising strategy. What exactly does content marketing success look like for B2B? What if your prospects’ decision cycles are complex? Coverage gaps. 
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Advertising, Media] Prepare to Be Ignored if You Don’t Have Subscription Goals
    And Association of National Advertisers  findings  on native advertising didn’t even list subscription growth as a possible metric. The first example comes from traditional media. That is media yesterday, today, and tomorrow. That is media yesterday, today, and tomorrow says @joepulizzi. This has to change.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Advertising, Media] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    Of the entries, the best 22 were selected, and those fans were then projected onto the stadium's digital advertising board alongside the field. Social Media Video Daily TacticalVideo has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged. Periscope.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Advertising, Media] A Brief History of Online Advertising
    When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Check out a condensed history of online advertising below. The History of Online Advertising. and CMP’s Tech web -- were seeking out advertisers to lease banner space as a sustainable way to scale their sites.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 11, 2016
    [Advertising, Media] 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016
    37% of marketers in APAC find Facebook advertising to be the most effective form of paid promotion. 68% of marketers in ANZ plan to increase investment in promoting their content via earned media (PR & social sharing). Marketers in Asia Pacific believe in the power of content marketing to generate ROI. Tweet this stat.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Advertising, Media] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. The tech, trends, and behaviors surrounding social media are constantly evolving, leaving marketers to play catch-up. Marketing Social Media
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 9, 2016
    [Advertising, Media] Harvard Business Review report: Using analytics to create customer value
    We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Advertising, Media] See What Content Marketing Success Truly Looks Like
    Add to that a companion website, a hugely successful portfolio of social media channels, sell-out live cooking demonstrations, weekly newsletters , the magazine’s Food & Drink Awards, a series of editorial one-shots, and more and you get a level of multi-platform audience engagement that would make any content marketer’s mouth water.
  • MI6 MARKETING AGENCY  |  FRIDAY, SEPTEMBER 9, 2016
    [Advertising, Media] Head Scratcher and Belly Buster Post: Sep 2016
    It’s Time to Reinvent Advertising. The problem is many suck at doing it in such a way that you get value from being advertised to. The media depends on Facebook as a primary channel to share their stories and news. Blog Head Scratcher and Belly Busters Advertising Facebook LinkedIn TwitterAbout This Post. Or Else.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 8, 2016
    [Advertising, Media] Facebook Can’t Escape Bias, No Matter What It Says
    We’re not a media company.” ” But Facebook dominates the internet precisely because it acts like both a tech company and a media company. billion from brands and publishers advertising in Q1. Yet less context is rarely a good thing when it comes to media. Media Social facebook Twitter
  • 6SENSE  |  THURSDAY, SEPTEMBER 8, 2016
    [Advertising, Media] Part 1: The 4 Business Use Cases of Predictive Intelligence
    Account-Based Digital Advertising. In our age of revenue-marketing and pipeline fixation, digital advertising is sometimes left to play second fiddle, as demand generation and sales campaigns hold the attention of marketing leaders and business executives. Minuscule inbound conversion rates from advertising campaigns. Latest
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 8, 2016
    [Advertising, Media] Web giants advocate for readers, and that’s a good thing
    Big Internet utility companies are beginning to think a lot more like media organizations and government agencies, and that’s encouraging. While they’re backing off now, the tactic has been widely copied by others and is a staple of a new strain of advertising from services like Revcontent and Outbrain. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 8, 2016
    [Advertising, Media] Is content swiping smart marketing or brand desperation?
    But embedded in the middle of the post is a promotional paragraph about the author’s institution — native advertising, really. simple answer on Quora now captures a top search position, probably better than any advertising he could buy! By Mark Schaefer. The race to publish meaningful and relevant content is furious.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Advertising, Media] The 11 Weirdest Branded Video Games
    So, yes, Sneak King was purely the idea of Burger King’s advertising executives. This game, built as a the video game extension of The California Raisins’ media empire, was actually canceled before it was ever released. A couple weeks ago, Warby Parker, the trendy glasses startup, announced its first video game: Worbs.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Advertising, Media] Does Your Healthcare Content Speak Your Audience’s Language?
    In the meantime, check out our blog and infographic Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?  to discover this year’s findings when it comes to how health systems are approaching social media, what they spend in social advertising and how they respond to patient reviews online. Or your audience?
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Advertising, Media] Key Advertising Trends about Social Media from Q2 2016 – Marketing Automations
    This post was originally published on this site Salesforce just published a recap of major trends in advertising across Facebook, Instagram, Twitter, and LinkedIn for Q2 2016. Facebook continues to deliver value to advertisers everywhere, and its latest earnings report proves it. Check out these key findings from the report.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Advertising, Media] The Rise of the Unread: How to Avoid the Burial of Your Content
    For example, creative for a video may be distributed via an advertising agency, get framed and promoted by the social media team, leveraged for email marketing automation, and so on. The​ ​Unread​ ​(content)​ ​has​ ​risen​ ​and​ ​is​ ​stalking​ ​the​ ​internet. More​ ​on​ ​that​ ​later. Content​ ​Marketing​ ​is​ ​Everywhere. Authentic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Advertising, Media] Social media giants tighten their grip on small content producers
    The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. The promise was: Be passionate, work your face off, and you can create your one (wo)man media empire. By Mars Dorian, {grow} Contributing Columnist. Start a podcast. Go self-pub.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Advertising, Media] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    The YouTube view count is probably the most well-known statistic in social media. While YouTube has said that someone has to watch >30 seconds to be counted a view , for paid campaigns the viewers actually have to watch a much shorter duration to be counted as a view – but some of these views are free to the advertiser. Not true.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2016
    [Advertising, Media] How Can Schools Find Budget for Inbound?
    This includes every piece of your blog, newsletters, email nurturing series, premium content, and landing pages, as well as your PPC ad spend and social media efforts. We're talking about costs for photos, graphic design, copywriting — anything and everything from student labor to hard dollars for advertising. Education
  • CONNECTING ELEMENT  |  TUESDAY, SEPTEMBER 6, 2016
    [Advertising, Media] It’s time to get conversational with Twitter advertising
    Understand Twitter’s newest advertising format, which allows brands to create adverts that users can’t help but share and engage with…. The post It’s time to get conversational with Twitter advertising appeared first on Connecting Element. Blog conversational ads digital marketing social media social media agency Twitter Twitter card
  • ACT-ON  |  TUESDAY, SEPTEMBER 6, 2016
    [Advertising, Media] 5 Ways Outbound and Inbound Marketing Complement Each Other
    They find you through your content, on social media and via search (which are all inbound tactics). Even if they don’t download the white paper, you can advertise to them via retargeting (outbound again). Hopefully, they’re still consuming your content (inbound), and they’re still snacking on shorter content via social media.
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [Advertising, Media] Marketing Jobs: The Outlook is (Still) Bright
    From SEO specialists with a degree in advertising, to coding-savvy copywriters, where will new candidates fit in? Although, as the industry matures it is separating out more into specific skills areas, such as content, SEO/SEM, analytics, and social media.”. Statistics and references have been updated. Education. The U.S. Experience.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Advertising, Media] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    We also ask a trick question about the future of bad advertising and discuss whether or not YouTube’s new Backstage service will give it a hall pass to play with the big boys. Content Distribution and Promotion Content Marketing Examples Industry News and Trends PNR SEO Social MediaThis week’s show. Sponsor (36:07).
  • NETLINE B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Advertising, Media] Q&A with Sales and Marketing Thought Leaders Headed to Content Marketing World
    MB: Please stop advertising. Zontee Hou  –  Convince & Convert : strategist, media consultant founder, professor, speaker, and more – Zontee practices what she preaches. Now, you will be armed with the conversation starters and ice breakers everyone needs while networking at conferences. Your welcome and enjoy…. JP:  Scott Monty.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Advertising, Media] 4 Marketing Lessons I Learned from Being a Mascot
    Every email, social media post, and display ad that goes out on behalf of your company should represent your brand’s views, not your own. Your audience is inundated with a tidal wave of messages every single day, whether it’s though social channels, email, digital ads, or television advertisements. Author: Mike Madden Mascots.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 2, 2016
    [Advertising, Media] What’s the Best Platform for Live Video Marketing in 2016?
    The 2016 season is the first year the league will live stream some of its games via social media. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. Facebook.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Advertising, Media] What B2B Marketers Need to Know About Social Media in China
    Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Learning more about how social media is being used – and why – is a good start.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 1, 2016
    [Advertising, Media] What No Man’s Sky Teaches Us about Digital Storytelling
    In many ways, the anticipation has been warranted, thanks in no small part to massive advertising support from Sony Entertainment and a by-the-books example of great content marketing by the Hello Games team. In fact, through these media, No Man’s Sky took on more shape than it did through its emotive ads. Understanding Context.
  • ACT-ON  |  THURSDAY, SEPTEMBER 1, 2016
    [Advertising, Media] Why Empathetic Marketing Can Give Your Customers An Amazing Experience
    Brian: Even though we’ve moved from traditional advertising to social media marketing and beyond, and we have all these ways of talking to customers, our customers have really stopped listening. Brian writes for the B2B Lead Blog , and is the author of Lead Generation for the Complex Sale. Current Marketing Trends  . percent.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Advertising, Media] What Is Digital Marketing?
    Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Earned online coverage (PR, social media, and reviews). Social Media Marketing. Your website.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Advertising, Media] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media. Can’t that be found on almost every social media consultant’s website? Like this post?
  • BIZNOLOGY  |  TUESDAY, AUGUST 30, 2016
    [Advertising, Media] Biznology’s best info on influencer marketing
    Earned media influencer marketing demands your awesome. Influencer outreach is more PR than marketing or advertising. I’m an influencer, pay me more! Earned media influencer outreach is alive and well. Take your bloggers and social media influencers to lunch. Social media marketing isn’t a popularity contest.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 30, 2016
    [Advertising, Media] What's Holding CMOs Back From Using a Mobile Data Management Platform
    As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Mobile data management platforms allow brands to take control of their ever-growing mobile advertising programs. What’s Holding CMOs Back? However, just having data is not enough.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Advertising, Media] 5 Content Marketing Trends to Plan Your 2017 Budget
    Like Twitter, major social media channels are developing live stream capabilities to get ahead of the curve—some by integrating niche live stream apps such as Twitch and Periscope, and others by making it a focal point of their platforms. connected with Swensrud about the importance of newsletters for media and brands. ” 2.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Advertising, Media] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    Just like on your other favorite media sharing sites like Spotify and iTunes, you can create a "playlist" on YouTube -- which is really just a place to store and organize the videos (your own and others'). Like on other free sites, the advertisers help fund the YouTube experience in return for exposure to their ads. I'll wait. 3m39s ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Advertising, Media] 20 Ideas to super-charge your social media network
    Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. Look through other social media accounts.
  • SNAPAPP  |  MONDAY, AUGUST 29, 2016
    [Advertising, Media] 3 Ways to Create Customer-Driven Content
    Customers are now conditioned to avoid advertisements. For instance, Buffer is a well-known social media scheduling tool. The Buffer team uses this knowledge to create content focused on social media marketing, advertising, and design. Guest post by Shayla Price. They can pinpoint specific consumer interests.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Advertising, Media] How to Tie Your Content Marketing into Your Account-Based Marketing
    Marketing steps up targeted and retargeted advertising, email marketing, and social media. For social media: Once you’ve identified your list of targets, Start following them on social media, if you haven’t done so already. You might get a clue about where your earned or paid media budget could best be spent.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Advertising, Media] The Best Money You’ll Ever Spend on SEO, Social, and Content
    You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for? Do you have a fantastic SEO platform?
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Advertising, Media] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    We also share our thoughts on Gartner’s decision to integrate its annual Hype Cycle reports on marketing and advertising and Google’s migration of Hangouts On Air to YouTube Live. Content Marketing Examples Industry News and Trends PNR Social Media Understanding Your AudienceThis week’s show. Sponsor (35:10).
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Advertising, Media] Facebook’s Political Media Machine, and 5 Other Stories We’re Reading
    Ghost.: A Journey Into the Social Media Lives of Teens. What counts as crossing the line on social media? What does this mean for advertisers, as engagement continues to rise on mobile? The New York Times Magazine: Inside Facebook’s (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Advertising, Media] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    But the platform’s ephemeral content is also something of a nightmare for regulators forced to keep up with a rapidly evolving digital landscape. “In general, there’s an issue of the proliferation of social media marketing platforms,” Mary Engle, head of the Federal Trade Commission’s (FTC) Ad Practices division, told me.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Advertising, Media] 5 Content Marketing Lessons from David Ogilvy
    David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. David Ogilvy held that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. Never stop testing, and your advertising will never stop improving.”. Share a lesson.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Advertising, Media] ABM Vendor Guide: Special Features to Deliver ABM Messages
    Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. This narrows the field drastically.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Advertising, Media] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    Those that rely on advertisements as a primary source of revenue, for example, will be some of the hardest hit. And that makes sense -- 51% percent of digital media is consumed via mobile, compared to a lagging 42% on desktop. Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Advertising, Media] 10 Groups to Join on LinkedIn if You’re in Marketing
    While Twitter and Facebook often steal the show, LinkedIn is truly the unsung hero of social media for marketers. Join this group to find curated conversations, white papers, industry reports, and trends on the following topics and more): Social media marketing. Online advertising. Advertising Age. for marketers.
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