• KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Advertising, Media] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    'As I reviewed Salesforce  2015 State of Marketing  report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending? Who Is Seeing My Ads?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 29, 2015
    [Advertising, Media] Marketing Lessons From The Super Bowl: 4 Ways To Win The Digital Game
    Those ever-so-anticipated 30 seconds of fame that advertisers spend millions of dollars on each year to win over the hearts of viewers across the world. During commercials, advertisers are already tracking viewers on social media and reacting to their feedback. 'Ahhh, it’s our favorite time of the year – Super Bowl time!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Advertising, Media] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    To me, these roles and responsibilities are a radical departure from the days of elaborate storyboards, PowerPoint and cute advertising made just to make us laugh or cry. Watching the massive impact social media has had on the marketing landscape over the last 5 years has been incredible. Leverage technology so you can scale.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Advertising, Media] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Market Your Event It’s important to develop a comprehensive advertising event strategy to promote your event and better accomplish your goals. With Eventbrite, you can create a webpage for the event and then use simple, free tools to promote the event through personalized emails to your contact list or through sharing in social media.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Advertising, Media] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. It relies on you having the email addresses your prospects use to manage their social media. Much of the time, they’ll use one email address for social media and another for everything else.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Advertising, Media] The Demand Generation Stats Every CMO Needs To Know
    Top 3 marketing investments are branding, web design and optimization, and social media strategy . “24% of telecommunications companies aren’t reaching their revenue goals (20% higher than average), and it’s one of the few industries still ranking telemarketing and traditional advertising among their top investments.”
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Advertising, Media] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Content marketing is not advertising and it is not a press release. Instead, talk to your advertising team and your events team, and see if you can become the destination for their existing paid advertising efforts. So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps.
  • REVENUE JOURNAL  |  TUESDAY, JANUARY 27, 2015
    [Advertising, Media] Getting onto the short list
    Even (and perhaps especially) the more recent “retargeted” advertising method, viewed from the buyer’s perspective, just gets in the way. Vitamin Shoppe used retargeting techniques to advertise to me, on the next 10 sites or so that I visited. They exchange information quite easily now, via reviews, discussion groups, and social media.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Advertising, Media] Top 10 B2B Inbound Marketing Predictions for 2015
    Social media is also a great way to keep tabs on your competitors, as well.). These types of links can be found in a wide variety of forms, ranging from online reviews to social media mentions. On the advertising front, they’ve got a feature called Quick Promote on the horizon which is similar to the “boost post” feature on Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Advertising, Media] 5 Ways to Differentiate Your Marketing Content
    He has managed teams in Europe and North America, led the integration of social media for B&O for the best part of a decade and is the architect behind B&O’s brand journalism program. It was the key to unlocking the value of social media. Follow Simon on Twitter @mrjonesinsf. We need to produce more. One problem. Crazy?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Advertising, Media] 4 Ways to Differentiate Your Marketing Content
    He has managed teams in Europe and North America, led the integration of social media for B&O for the best part of a decade and is the architect behind B&O’s brand journalism program. It was the key to unlocking the value of social media. Follow Simon on Twitter @mrjonesinsf. We need to produce more. One problem. Crazy?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Advertising, Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Advertising, Media] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Advertising, Media] Two Marketing Success Stories from the History of the Super Bowl
    'Marketing and advertising professionals can often talk for hours about the Super Bowl without once mentioning football. Despite the unpredictable nature of actual Super Bowl games, the Super Bowl, as a media engine, has predictably built upon its own success. What’s in a Name? However, it’s not what you might expect.
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Advertising, Media] What the BlackBerry Twitter debacle taught us about social media
    Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. The post What the BlackBerry Twitter debacle taught us about social media appeared first on Biznology.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Advertising, Media] 7 Tools to Get Free Publicity for Your Business
    In fact, few small business owners have much of an advertising budget, or a public relations manager. Plus, Google My Business works with Google+ so you can integrate your social media page with it. ” You can share your content via email and social media. That’s okay. Help A Reporter Out (HARO). EzineArticles.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Advertising, Media] The Best Marketing Conferences Of 2015
    Social Media Strategies Summits  February 10-12 in Las Vegas, NV. This conference is billed as the leading conference on social media. Social Media Marketing World   in San Diego, CA from March 25-27 also bills itself as “the world’s largest social media conference.” know I missed a few each time.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 25, 2015
    [Advertising, Media] What Marketers Need to Know About the Pinterest Update
    'With a projected valuation by investors at $5 billion, Pinterest, the image and discovery focused social media network, knew it was time to follow in the advertising footsteps of their older social network siblings and compete for marketers’ ad dollars. ” Social Media The 411 on Promoted Pins.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Advertising, Media] 17 Demand Generation Stats Every CMO Needs to See
    Companies exceeding their revenue goals report branding, website design and optimization, and social media as their top 3 marketing investments. The travel and tourism industry lists "online advertising" as a top investment, which is 75% more than other industries. 'This post originally appeared on Agency Post. Marketing Data Daily
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Advertising, Media] 9 Examples of Native Ads People Actually Enjoyed Reading
    Native advertising grew up in 2014. Advertisers went beyond asking, "Is this a fad?" Overall, native advertising and sponsored content pieces were everywhere. And they likely did so because of the numbers: Spending on native advertising is expected to reach $21 billion by 2018. Advertising Marketing Agency Daily
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Advertising, Media] SEO Basics + a Checklist for Content Marketers
    If a blog post is about Valentine’s Day marketing tips, you might also integrate keywords such as “holiday marketing,” “romance,” “season of love,” “Valentine advertising ideas,” “email marketing,” or even “social media” (due to its relevance to the word “marketing”), “Valentine’s Day,” or both words together. Ryan Hanley. Keywords.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Advertising, Media] The State of Marketing Technology in Asia
    TV advertising is still dominant in Asia, but marketers are increasingly trying to attribute lead generation and sales to customer personas and behaviours, rather than simply to response rates in specific media. For example, data from search and display advertising should be used to shape your content strategy.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Advertising, Media] How Brands Use Social Media to Enhance the Customer Experience
    'Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Social media gives companies the opportunity to show they care.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Advertising, Media] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Yet, with the advent of digital media and the shift toward hyper personalized marketing, does it still make sense to mass market? Marketo recently co-hosted a Twitter Chat with our friends at Advertising Week to find out where marketers stand on the value of today’s (incredibly expensive) Super Bowl commercials.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 21, 2015
    [Advertising, Media] Location Based Marketing Association Launches New Chapter
    This event was hosted in partnership with Wasserman, Chalk Media and Where2GetIt and was the association’s first meeting in Southern California. In addition to demonstrating “how LBM can be applied across all media – not just mobile.” The discussion also identified how LBM can serve as an incremental revenue stream for businesses.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Advertising, Media] Why transparency is essential for building corporate brand trust
    Consumers used to believe most advertising and political propaganda. With ubiquitous accessibility via the internet, younger people can see through such skewed marketing messages or advertising claims. Today, only 6% of Millennials trust advertising (source: Edelman research). To use social media more effectively (i.e.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Advertising, Media] Where Is Content Headed?
    And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. 'Marketing (As We Know It) Is Doomed! So just go order it!). So check it out and let us know what you think.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Advertising, Media] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Social Media Tools visual communication data visualization data visualization tools infographic tools Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. Shift-drag will pan.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 20, 2015
    [Advertising, Media] 5 Key Advantages of Data-Driven Marketing
    Information regarding customer search patterns, social media activity, and interactions with advertising and sales processes is readily accessible to develop focused campaigns based on consumer behavior. The tools and data available to marketers today have practically eliminated the need for guesswork. 1.Marketing Attribution.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Advertising, Media] 28 (of the) Best LinkedIn Marketing Guides of 2014
    How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner. Social media expert Neal Schaffer  explains the main features, including headings, formatting, quotes, links, and visuals. How to Maximize Your LinkedIn Publishing Exposure by Social Media Examiner. Image credit: Cox Business. Kevin J.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Advertising, Media] The state of the nation on SEO, content strategy and earned media
    few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface. few years ago social media was small and quiet. Lee is the go-to-guy for digital marketing trends.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Advertising, Media] 5 Social Media Pitfalls Non-Profits Should Avoid
    To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Social media pages that aren’t updated frequently allows followers to forget. We have great tips on how to handle social media automation.). Want to learn more social media tips?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Advertising, Media] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    'As a student of marketing and social media, I am always looking for the best examples of content out there. Inspired by the the work of Alex Noriega ([link] and Banksy’s take on advertising ([link] some random thoughts about brands. Here is a compilation of the best slideshares, videos, vines and more from the past year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Advertising, Media] 12 Ideas to Ignite Your Content NOW
    When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! When your customers share positive opinions and experiences on social media, it increases your credibility among potential customers in a way you, as a business, can never accomplish alone.
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Advertising, Media] The Right Way To Spend Millions on Senior-Living Advertising
    'The Fathom Healthcare team has had the privilege of running paid advertising for several different major  senior-living and assisted-living community organizations. One basic challenge in the digital advertising world is trying to determine WHO you are targeting. This means advertisers need to a.) Calls Matter.
  • LEADERSHIP  |  FRIDAY, JANUARY 16, 2015
    [Advertising, Media] Interesting Infographics: Nurturing the Sales Funnel Using Social Media
    More importantly, how do  you nurture your prospects in today’s digital and social media savvy world? This interesting infographic provides social media tactics to move prospects and leads through the sales funnel. According to the infographic, 80% of customers expect businesses to be active in social media.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Advertising, Media] Don’t Be Fooled by These 3 Content Marketing Myths
    Quantity Is Better Than Quality Many media sites have figured out how to run a business on producing the cheapest content possible. The model is to publish a flood of content that drives traffic and place advertising around it, and all consumers have to do is push the purchase button. It doesn’t. You should be on Vine!” Probably not.
  • BIZNOLOGY  |  THURSDAY, JANUARY 15, 2015
    [Advertising, Media] Why transparency is essential for building corporate brand trust
    Consumers used to believe most advertising and political propaganda. With ubiquitous accessibility via the internet, younger people can see thru such skewed marketing messages or advertising claims. Today only 6% of Millennials trust advertising (source: Edelman research). To use social media more effectively (i.e.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Advertising, Media] Launch a Legal Customer Rewards Program on Social Media
    As brands promote these programs on social media, they may introduce new legal wrinkles into the programs. Myriad laws impact […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social Media and the Law
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Advertising, Media] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    In 2005, CareerBuilder targeted the “poised” job seeker, someone teetering on the edge of looking for a new job, and turned to advertising agency Cramer-Krasselt for help. 2010 changed the way we viewed Old Spice forever when advertising agency Wieden + Kennedy enlisted handsome Isaiah Mustafa to portray “The Man Your Man Could Smell Like.”
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Advertising, Media] 8 Tips From Top Experts on How to Achieve More in 2015
    tweet this] We should trade social media, Youtube and Netflix for a few good books. He says, “If you use your money to buy advertising to promote average products for average people, soon you’ll run out of money. 'Did you achieve all that you wanted to in 2014? Or, were you left wanting more? 1) Create a Vision for Your Life. body fat.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Advertising, Media] The Art of Advanced B2B Email Marketing: Email Rendering
    Use media queries in emails to instruct the email client to use different CSS styles depending on the display characteristics of a device. 'We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Advertising, Media] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. Key lessons learned from my first job include embracing change, building relationships, and avoiding intrusive advertising!". We thought it''d be fun to ask a range of marketing leaders what their first jobs were.
  • SAZBEAN  |  TUESDAY, JANUARY 13, 2015
    [Advertising, Media] Rules for Creating an Engaging Corporate Video
    'We no longer live in a day where video advertising is cost prohibitive, being played solely before big screen movies or prime time TV shows. Just make sure that you follow some fundamental rules in creating your marketing media. Content content strategy corporate video digital strategy social media strategy Keep It Natural.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Advertising, Media] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    EIU: Three years ago we had mobile, we had social media and we had a tremendous amount of data, so I’m not sure how that’s a change. EIU: You can’t sell a myth in an age where everybody sees everything—where social media makes communication completely transparent. And to that I say amen. Let’s go out to 2020.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Advertising, Media] You’re doing a terrible job with search and social
    Social Media is an Afterthought. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. They may well be sharing content on their social media platforms but it’s generally spotty and lazy. You’ve a Chequered Past. Want some proof?
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Advertising, Media] 19 More Outstanding Social Media Marketing Guides
    'While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics. Thank goodness!).”
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Advertising, Media] What It Takes to Optimize Your Brand’s Organic Search Visibility
    Around the same time, we also started hearing about Schema.org and rich snippets, and the Knowledge Graph, and “semantic search”, and “entity search”, and the SEO impact of social media marketing, and how Content Was King… suddenly, and seemingly all at once, SEO wasn’t simple at all anymore. 'When did SEO become so complicated? Page Speed.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Advertising, Media] How To Build A Culture of Content
    In B2C, marketers started in the traditional advertising side of the house where the game was all about reach and frequency. Teaching others how to write, how to share on social media, and how to build their personal brands. Marketing at many B2B brands emerged out of the sales team’s need for more leads. Content Marketing
  • SAZBEAN  |  MONDAY, JANUARY 12, 2015
    [Advertising, Media] How to Know if Social Media Efforts are Paying Off
    'Maybe because it’s still relatively new or maybe it’s because it’s intangible, but for whatever the reason, many businesses are still skeptical of the positive affects of running a strong social media campaign. Some social media websites, like Facebook, include analytics functions built into the user experience.
  • MARKETING ACTION  |  MONDAY, JANUARY 12, 2015
    [Advertising, Media] 5 Warning Signs that You’re Working at a Dysfunctional Marketing Agency
    If you do it right, they’ll look to you to help them understand the latest shiny new thing in social media, or to help them untangle the ongoing changes to Google algorithms. It always has been, and the science part is getting more attention, with the rise of measurable online advertising and data-driven targeting strategies. he asked.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Advertising, Media] Hedge Fund Marketing: From Oxymoron to Best Practices
    This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 9, 2015
    [Advertising, Media] Pinterest Releases Promoted Pins to All
    'Small businesses now have new social media advertising opportunities to try out in the New Year. Promoted Pins were launched 8 months ago and tested in beta for particular brand advertisers. Promoted Pins are the new wave of social media advertising. business as of January 1, 2015. That’s the whole idea.
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Advertising, Media] 17 Smart Ways B2B Marketers Can Use Pinterest
    They’re the header images from the actual blog pages, like this: Want to save yourself some work and get more social media shares? Follow them on other social media sites, too. Social media is about people, and B2B social media marketing is also about people. It’s a bit like free advertising, but with an endorsement.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 8, 2015
    [Advertising, Media] Employees’ Tweets Lead to FTC Enforcement
    Specifically, the FTC alleged that Sony Computer Entertainment America (“Sony”) and Deutsch LA (Sony’s advertising agency for the PS Vita game console launch), misled consumers with deceptive product endorsements for the PS Vita.  […] Author information James Wu James Y. Social Media and Employment Law
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 8, 2015
    [Advertising, Media] When social media marketing doesn’t work
    'Sometimes in the neon-hyped, guru-saturated social media world we overlook a simple truth. And sometimes you need some good old advertising (gasp) to do that. was recently consulting with a B2B company that is at the beginning of their social media journey. That is not easy to do with a social media presence of zero.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Advertising, Media] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. Magnet Media Films : Learn from the experts at Magnet Media, a video production, optimization, and strategy agency.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 7, 2015
    [Advertising, Media] 10 Innovative Marketing Events Happening in 2015
    This two-day event aims to offer a showcase into the technologies that will drive advertising and marketing strategy in 2015 and beyond. Social Media Marketing World : March 25-27 at the Manchester Grand Hyatt in San Diego, CA. Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready! ” 8.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Advertising, Media] 11 Underdog Brands That Differentiated Themselves From the Competition
    In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. It’s no secret that social media has basically taken over the world. Goodbye Walkmans, hello iPod. Ta-da!
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Advertising, Media] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    'We often associate paid advertising with slick visuals and catchy copy, but even the most memorable ads aren’t worth the expenditure without a solid return on investment (ROI). In the past, it was very difficult to measure ROI for paid advertising because firms couldn’t directly connect results with ads. Online Marketing
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Advertising, Media] What to Cut From Your Marketing in 2015
    Or, pitch relevant stories to reporters, influencers, and other trade media writers. Suddenly, they have to be able to use visual content in every social media post, blog post, email, and landing page they create. Social Media Design Daily 'Pretty much all marketers are pressured to do more. And sometimes, doing more works.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Advertising, Media] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. User-generated content won’t only be relegated to the realm of social media. ” 11.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 6, 2015
    [Advertising, Media] How to Use Call Tracking to Improve Lead Quality
    Using call tracking for geographic targeting can be accomplished through the following stages: A/B Testing – Start by placing call tracking numbers on your website and link them to individual marketing campaigns: PPC, SEO, direct mail, listings, coupons, social media, etc. Geographic Targeting. Lead Scoring. Marketing Channels. Read More.
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Advertising, Media] Using Social Media Analysis for a Competitive Advantage
    'You’re analyzing and measuring your own efforts on social media, but what about your competitors? It could be because they have amazing content, or it could be they are spending thousands each month in Facebook advertising or contests. The post Using Social Media Analysis for a Competitive Advantage appeared first on Fathom.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Advertising, Media] B2B Sales and Marketing Trends for 2015
    Trend 2: Social media is getting tougher. Just as with past “hot media” like direct mail, email and online banner ads, when advertiser activity goes up, response rates go down. 'At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. You can read the full report here.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Advertising, Media] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    Mobile marketing and social media aren’t just for consumer marketing anymore, and B2B marketers need to take note. Once they leave a certain site, the products or services they viewed will be shown to them again in advertisements across different websites. B2B Marketing Mobile Marketing Social Media Marketing billion messages (!)
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Advertising, Media] eMagine Employee Spotlight: Leah Yount
    What her boss says about her… “Leah has truly taken the digital advertising services eMagine offers to the next level. 'Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog! As a kid, what did you want to be when you grew up? An Olympic gymnast. am a B2B PPC gladiator.
  • SAZBEAN  |  MONDAY, JANUARY 5, 2015
    [Advertising, Media] Getting Started with Twitter for Business
    But this deep into the 21 st century and the impact of a social media campaign is undeniable. The branding—profile picture, graphics, Twitter handle, bio—should be consistent with the rest of your branding, be it on your website, other social media accounts, or physical products. Social Media Social Networks
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 5, 2015
    [Advertising, Media] Igniting Content: A Tale of Two Ads
    Yes, this ad ignited social media conversation, and deservedly so. ” The company has been advertising heavily to promote the investments they’ve made in mobile infrastructure but this ad had only a weak connection to “strength” with no apparent connection to their previous ad themes. 'This is a tale of two ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 4, 2015
    [Advertising, Media] Beyond Content Shock: The defining trend of 2015 is Content Ignition
    We are certainly a conversational company with passionate fans and we have worked hard to engage and build a social media audience to the point where we have 13,000 fans on Facebook. Customers turning to new social media channels. new advertising models, new content types. Customers turning to new social media channels.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Advertising, Media] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. 
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Advertising, Media] 15 Business Stats for Starting 2015 Off Strong
    Internet advertising will make up 25% of the entire ad market in 2015. Even with some troubling statistics about the performance of display advertising, 2015 looks to be a strong year for online advertising, so take this into consideration as you plan and adjust your budget. Social Media B2B). Social Fresh). eMarketer).
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [Advertising, Media] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle. One found that the top three value propositions of social media relate to ongoing customer engagement rather than lead generation. Here’s a roundup of what I’ve been musing about.
  • WRITTENT  |  FRIDAY, JANUARY 2, 2015
    [Advertising, Media] Career Advice for Writers: How to Become a Copywriter
    The world of marketing and advertising has changed drastically over the last decade, due to the Internet and mobile technology. Alison : Free certificates in social media, eCommerce, and more! 'Image source. So, you’re thinking of a career as a professional copywriter. Use Your Education to Your Advantage. Well, that depends.
  • HUBSPOT  |  TUESDAY, DECEMBER 30, 2014
    [Advertising, Media] 7 Boring Big Brands That Used Humor to Amp Up Their Marketing
    Yet, we are fascinated by its commercials and social media presence. The only way they knew how, by taking to social media to share their story. Bathroom humor is a topic that is often perceived as being overdone, but when you see one of Charmin’s ads or interact with them on social media, you don’t feel that way. Trust me.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Advertising, Media] Our Favorite Online Marketing Blog Posts and Articles of 2014
    How to Use Paid, Earned & Owned Media to Promote an ebook. This post was helpful as it breaks down how to go about promoting an eBook using different types of medias. Infographic: The Optimal Length for Every Social Media Update. From Casie Gillette. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 30, 2014
    [Advertising, Media] Millennials Are Not Impressed With Your Content Marketing
    The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers. 'By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 30, 2014
    [Advertising, Media] 5 Lessons from 5 Years of Online Business and Blogging
    My initial goal of blogging was to make money off consulting and paid advertising, but now I’m almost exclusively living from freelance illustrations (that I offer on my blog). m not a fan of making New Year’s resolutions, because I rarely reach my ever-shifting goals, but I always review the past and see what I can learn from it.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Advertising, Media] Honored to be Ranked #19 in Top 200 #ContentMarketing Influencers & Brands by @mnburgess
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Download ~> Free Chapter 3 – “Brands Under Pressure” Advertising & Mktg. FOR EWORD by David C.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Advertising, Media] 15 Weird and Wonderful Company Holiday Cards
    You can even write your own message and send the globe to your friends and family by email or social media. If Christmas was the product of an advertising stunt, this video shows it would look a lot different. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. 1) Exit10. 2) AKQA.
  • THE POINT  |  TUESDAY, DECEMBER 23, 2014
    [Advertising, Media] Infographic: 17 Tips for Generating Leads from Social PPC Advertising
    'Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. What’s the difference between the various ad formats?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 22, 2014
    [Advertising, Media] Top Marketing Predictions For 2015
    thought branded content hubs would start to proliferate as paid budgets shifted to owned media. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. TV advertising budgets will decline by more than 10%. Not a bad year for predictions? Content Marketing
  • MARKETING ACTION  |  MONDAY, DECEMBER 22, 2014
    [Advertising, Media] What’s the Word? New Additions to the Digital Marketing Glossary
    Social media: Advertisers on Twitter can use geotargeting to deliver promoted tweets tailored to regional audiences, and Facebook marketers can use location criteria for promoted posts as well as Facebook ads. Native Advertising. Marketing Automation content marketing digital glossary marketing social media in 2014 to 42.4%
  • HUBSPOT  |  SUNDAY, DECEMBER 21, 2014
    [Advertising, Media] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
    There are some great social media marketing, advertising, SEO, SEM, and online marketing communities in there, along with more general groups like the " Get motivated! Even the ones that aren''t directly related to advertising or marketing can be relevant and inspiring through the lens of admiring people dedicated to their craft.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Advertising, Media] 3 Brand Publishers You Should Copy
    And, do you actively use social media to amplify the reach of your content? Brand design consultants Mark-making define brand publishing as “a marketing strategy where brands treat themselves not as advertisers, but as content publishers.” 'Does your company create content that does not have a direct sales pitch?
  • KEO MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Advertising, Media] Social Marketing: Use Facebook Ads with Caution
    During a recent earnings report, Facebook reps credited in-stream content and other advertising as a large reason for their current revenues which have hit the $1 billion per month mark. KEO Marketing can help you plan an effective social media marketing strategy , which includes deciding which (if any) Facebook ads may be right for you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Advertising, Media] The key to social media success rests with HR?
    'Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. That’s why social media success might not be determined through a successful IT implementation or marketing strategy. Social media and HR Think about it this way.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Advertising, Media] 3 Online Marketing Trends To Take Advantage Of
    His passion is advertisement and social engineering. With the increase in action on all social media platforms a huge bonus becomes apparent to online marketing specialists, data. Allowing their customers to interact with their advertisement makes the prosumer feel they took part and can take part in the outcome of the ad itself.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Advertising, Media] Human-to-Human Marketing: A Trend for 2015 and Beyond
    In 2013, advertising agency, Hill Holliday , and brand strategy consulting firm, Lippincott , released the “ Welcome to the Human Era ” report, which evaluates brands and separates those that are Human Era brands as opposed to Industrial Era. Then integrate that understanding into your advertising, social media posts, blogs, etc.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Advertising, Media] 10 Lessons from 10 Years Paid Search Experience
    The dynamic changes and complexity of this advertising channel can make it challenging to execute a successful campaign. Impact of Media on Search. I''ve seen the incredible impact that media, other than search, has on search. When TV media spending increases, search sales increase. Humanology". Data manipulation.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Advertising, Media] 5 Surprising Studies on What People Consider "Good" Customer Service
    Except on social media, where speed matters most. While speed may not be most important for email, phone, or in-person support, in social media, speed trumps all. In a survey by The Social Habit , 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Advertising, Media] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    First, the rise of digital media and channels. Whether it’s online advertising or social mobile, those channels are taking a bigger share of the marketing mix. Traditional media is still very much with us. But in a lot of industries, including consumer products, analog media like TV will still be big. Really fast. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Advertising, Media] How Print Publications Impact B2B Content Marketing Development
    Here are a few ideas to consider: Connect with PR-Based Media Relations Initiatives. “editorial calendar” +”media kit” Cision offers a free global database of upcoming media opportunities with EdCals. Understand Breadth of Advertising Potential. Chart: What Content Sources Do Customers Trust?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Advertising, Media] 23 Outstanding Social Media Marketing Guides
    'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Advertising, Media] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    Shane Smith, founder and CEO of VICE Media, recently claimed that they are set to be “ ten times the next CNN ”. So, with an increasingly large number of the world’s consumers regularly using and loving this platform, more advertisers than ever are making a beeline for YouTube when channelling their online campaign efforts (pardon the pun).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Advertising, Media] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Best Integrated Ad Campaign – Advertising has come a long way since Mad Men. In today’s world of fragmented media, an integrated cross-channel customer experience with connections to content, social, and data is necessary. Have you seized social media opportunities and generated proven results? Go for it! ET/9 am.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Advertising, Media] Improving Your Bing Ranking With Quality Content
    The three pillars are as follows: Authority - The trustworthiness of a site, which includes signals from social media networks, cited sources, name recognition and authors identity. This also includes appropriate usage and presentation of on page advertising. The problem with this you ask? etc…). How this update will affect your site?
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Advertising, Media] The Do’s and Don’ts of Using Facebook for Business
    Of course you’re going to want to let people know about your products or services but don’t do it in a way that comes across like an advertisement. Facebook is a community, not a place for formal advertisements. Marketing Social Media Social Networks DO: Keep it light. Have fun with it. DO: Provide customer service.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Advertising, Media] Is Email Marketing Making a Comeback?
    While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. Traditional advertising avenues like radio and television are general and generic. The short answer is: no. Be human.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Advertising, Media] Internet video killed the TV star. The rise of YouTube for B2B advertising
    No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Although even with television’s new media platforms such as ITV Player and 4oD, the advertising options can still be quite limited. Content or advertising… Contvertising?
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