BIZNOLOGY | FRIDAY, JULY 3, 2015
[Advertising, Media] Unleashing the predictive power of data
Media & Entertainment – These help media and entertainment companies understand viewing behaviors of micro-segments so that advertisers can promote the things that these customers are most interested in. This has created a focus on the predictive power of data and predictive analytics. Like this post?
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, JUNE 25, 2015
[Advertising, Media] Improving ROI with Marketing Optimization
brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, JUNE 25, 2015
[Advertising, Media] Start engaging from the first click in the Customer Journey
Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
THIRD AND TWO B2B WHITE PAPERS | THURSDAY, JUNE 25, 2015
[Advertising, Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
promote a brand' Smarter medium-sized advertisers concerned. among other advertising avenues. So they are advertising with more leverage-- bigger sums--than a medium-sized professional. breakeven or net insignificant profit on the advertising to be sustainable. press releases, select art work, buy media and.
HINGE MARKETING | THURSDAY, JULY 2, 2015
[Advertising, Media] A Mindset Shift for AEC Professionals
In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Social Media. About 57% of buyers check out your AEC firm on social media before committing to a particular provider. Online marketing works. Your Website. How Buyers Check Out AEC Services Providers.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 1, 2015
[Advertising, Media] Marketing Beyond MadTech: What Happens When The Robots Take Over?
It works with the company’s own data and primarily through company-owned media like email and Web sites. By contrast, advertising and social messages in the "madtech" world are tightly integrated with company-owned channels and all customer behaviors are visible (for a price). tomorrow’s world, about two to five years in the future.
B2B MARKETING TRACTION | WEDNESDAY, JULY 1, 2015
[Advertising, Media] Spark New Results from Your B2B Marketing at Mid-Year
One of my clients had always advertised in a state publication when the corporate exodus was happening. Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. 2. But, social media is a place where many people spend time. Marketing can be challenging.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 1, 2015
[Advertising, Media] 4 Stages of a Thought Leadership Maturity Model
Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. Enjoy!
HUBSPOT | WEDNESDAY, JULY 1, 2015
[Advertising, Media] 7 Important PR Lessons Every Content Marketer Needs to Learn
This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. Are influencers talking about you on social media? What is PR?
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 1, 2015
[Advertising, Media] 100 Things You Are Doing Wrong on Social Media
You are not considering Twitter advertising to expand your reach. You are not thinking of your blog as the hub of your social media efforts. You are not using Facebook advertising to increase the reach of your posts. You are not exploring advertising on LinkedIn, including sponsored updates.
WEBBIQUITY | TUESDAY, JUNE 30, 2015
[Advertising, Media] Five Intriguing Inbound Marketing Stats [Infographic]
Its use is becoming widespread (though adoption varies somewhat by company size), and offers some compelling advantages over traditional outbound (advertising, direct response, cold calling, etc.) However, both groups are in rough agreement regarding the importance of email, PPC advertising, and trade shows. activities.
NUSPARK | MONDAY, JUNE 29, 2015
[Advertising, Media] How to Convince Your CEO of the Power of B2B Content Marketing
It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. You can distribute your content through many channels: social media , online display advertising, and content syndication. Such campaigns are familiar.
WINDMILL NETWORKING | MONDAY, JUNE 29, 2015
[Advertising, Media] My 9-Step Process to Skyrocket Facebook Business Page Engagement
We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 29, 2015
[Advertising, Media] Facebook content strategy is a time bomb for inbound marketing
Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad. You get the point. Really. The goal of inbound marketing. The game is changing.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 26, 2015
[Advertising, Media] How Data is Changing the Face of Television Advertising
Historically, TV advertising has been an industry dominated by negotiating inventory “up front”, months in advance of airtime, based on standard demographic (sex/age) information and gross media rating points (GRPs) associated with each show or program. Click here to learn more about The Oracle Data Management Platform.
LEADERSHIP | FRIDAY, JUNE 26, 2015
[Advertising, Media] Interesting Infographics: The Power Of Brand Storytelling
Websites, blogs, and company email lists – so called “owned media” – were the preferred channel for digital story distribution. Website advertising was next, followed by social media advertising and social media content. That’s just as true with branding your company, as this report from Headstream demonstrates.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 25, 2015
[Advertising, Media] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
But it doesn’t describe today’s self-directed, random-walk journeys through an ever-shifting media landscape. These extend beyond conventional advertising to private channels that other companies have opened to external messages. But if you want to understand my thinking in more detail, please read on. Maybe you're unimpressed.
KEO MARKETING | THURSDAY, JUNE 25, 2015
[Advertising, Media] LinkedIn Lets B2B Marketers Establish Expertise
And its value as an advertising platform continues to increase, thanks in large part to recent upgrades and new features such as the Lead Accelerator which helps businesses target and nurture high-quality leads. Content Marketing Social Media B2B Marketing content marketing linkedinAnd that investment seems to be paying off.
DIRECT RESPONSE COACH | THURSDAY, JUNE 25, 2015
[Advertising, Media] The hidden benefit of coupons in print advertising
Print advertising may be old school for some, but for others, it is still a vital media channel. The problem is most local advertisers continue to run brand-building ads with no call to action and no way [.]. The post The hidden benefit of coupons in print advertising appeared first on McCarthy and King Marketing.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 25, 2015
[Advertising, Media] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
What propelled you to share the article with colleagues or on social media? He backed up this statement with a series of statistics that illustrate the demise of the “interruption model” of advertising. Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? Analysts.
HINGE MARKETING | THURSDAY, JUNE 25, 2015
[Advertising, Media] Are Your Employees Advocates for Your Firm?
Put simply, employee advocacy means using your employees as part of your social media marketing strategy. By taking part in social media, your employees can keep an eye out both for mentions of your brand and for industry news and topics with which you should be engaged. Online Marketing Social Media StrategyEmployee training.
HUBSPOT | THURSDAY, JUNE 25, 2015
[Advertising, Media] Choosing the Best Big Social Networks for Publishers
With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. MediaShould you use Twitter or LinkedIn? With 1.19
THE FORWARD OBSERVER | WEDNESDAY, JUNE 24, 2015
[Advertising, Media] Does Modern B2B Lead Generation Really Work?
In the old days (5-10 years ago), lead generation could be driven more by interruptive marketing like mass advertising, cold-calling and email blasts. Today, buyers can access a variety of information resources through search engines, social media and other online channels. You may need a lead generation mindset change. Conclusion.
BIZNOLOGY | WEDNESDAY, JUNE 24, 2015
[Advertising, Media] 4 Non-measurable actions every business should take
Today’s consumers like to seek out businesses on social media and have their questions answered and concerns alleviated in almost real time. This means that social media monitoring needs to be part of your business strategy, even if you don’t make an instant buck doing it. Post quality social media content. Yes, it can.
KOMARKETING ASSOCIATES | TUESDAY, JUNE 23, 2015
[Advertising, Media] Why You Should Reshare Your Social Media Content
Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. More Posts Mean More Visibility. Edgar.
HUBSPOT | TUESDAY, JUNE 23, 2015
[Advertising, Media] How to Create Sponsored Content that Doesn't Suck
As a publisher, your advertisers come to you with the expectation that you’re creating valuable sponsored content that brings MQLs to the table and ultimately delivers on their digital dollars spent. Create GREAT content that advertisers love and trust. If readers never get to your content, they never get to your advertisers.
WEBBIQUITY | TUESDAY, JUNE 23, 2015
[Advertising, Media] 21 Spectacular SEO and Search Marketing Stats and Facts
digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).
HUBSPOT | TUESDAY, JUNE 23, 2015
[Advertising, Media] 7 Terrible Commercials You Wish You Could Unwatch
Considering the average person's attention span is now below that of a goldfish , you'll want to keep your marketing and advertising efforts concise in order to be effective. In fact, all you need is a smartphone to leverage social media platforms such as Instagram and Vine to create highly engaging visual content for your business.
MARKETING ACTION | TUESDAY, JUNE 23, 2015
[Advertising, Media] Where Content Marketing Meets Customer Experience, Part 3: Emotions, and Mobile
Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. Will it be traditional social media via YouTube or a blog?
MODERN B2B MARKETING | MONDAY, JUNE 22, 2015
[Advertising, Media] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media. Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. Great!
HUBSPOT | SUNDAY, JUNE 21, 2015
[Advertising, Media] Want to Be More Creative? Try These 8 Tools
According to my mom, I practically burned through coloring books when I was little, which is why it made sense that I majored in art, then media, and wound up in marketing. This makes it easy for you to put together high-quality visuals for your blog articles, social media posts, or website. 8) Lucidchart. Plus, it's free. 2) Prompts.
MODERN B2B MARKETING | FRIDAY, JUNE 19, 2015
[Advertising, Media] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
Author: Dayna Rothman Social media is all about the visuals. And be sure to check out our Big Social Media Brand Profile Lookbook for some fantastic examples of social visuals. Additionally, if you are planning on using your post for advertising, you need to consider how much of your image includes text. Social Media Consumer
HUBSPOT | FRIDAY, JUNE 19, 2015
[Advertising, Media] 11 Tips to Help Improve Your Brand's Communication Strategy
For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” For starters, they don't traditionally advertise. As marketers, we strive to communicate with consumers in the ways that they prefer. Mothers!
MODERN B2B MARKETING | FRIDAY, JUNE 19, 2015
[Advertising, Media] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
The decades-old festival has historically celebrated creativity in the advertising world—and, it happens to take place right on the beach, with cabanas and fancy yacht parties to boot. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? How will they do this? Send Me to France!
B2B MARKETING INSIDER | FRIDAY, JUNE 19, 2015
[Advertising, Media] The Importance Of Market Intelligence For CMOs
Gathering competitive intelligence includes monitoring your competition’s advertising strategies and the effect of those strategies, how your competition’s products and services are priced, and how their businesses are faring overall. What is Market Intelligence? Gathering Competitive Intelligence. The Importance of Market Intelligence.
MARKETING ACTION | FRIDAY, JUNE 19, 2015
[Advertising, Media] Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
So as a marketer you need to focus on earned media. And really, you don’t want to spend a lot of paid dollars and advertising dollars until you really have established your product market fit. Keep in mind that a lot of the marketing functions at this point are around all those earned media sources.
BIZNOLOGY | THURSDAY, JUNE 18, 2015
[Advertising, Media] Periscope Up: Is Live Interactive TV (Finally) Here?
The number of broadcasters and viewers is still small; the media is just beginning to test it; and only a few advertisers are experimenting. There’s so much potential in both – for advertisers, marketers, brands, celebrities, and the media – that I’m inclined to think this execution could be transformative.
B2B MARKETING INSIDER | THURSDAY, JUNE 18, 2015
[Advertising, Media] The Best In Automotive Content Marketing
To further promote reader engagement and activity, NewsCred provided custom content around the story, which was distributed to various media outlets, including Vox Media, Quartz, New York Times and Travel + Leisure. In a recent study by J.D. Content marketing can help. The Lincoln Motor Company’s “Lincoln Now”. We want to inspire.
HUBSPOT | THURSDAY, JUNE 18, 2015
[Advertising, Media] Build a Website that Drives Registrations for Your Publishing Event
Offer to send her a special free download of one of the talks if she gives you her email. 8) Social Media Sharing Buttons. 13) Advertiser/Exhibitor/Sponsor Information. Those apps integrate with the users’ social media accounts so it’s quick and easy to share on social without ever leaving the conference app. Advantage Media.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 17, 2015
[Advertising, Media] Interview with Dave Chaffey of Smart Insights
The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel. Here there must be the right balance between paid, owned and earned media. If you’re not getting ROI from digital media that has to stop!
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Advertising, Media] 5 Online Marketing Tips Every Financial Advisor Should Know
In fact, five million affluent investors use social media to research financial decisions, according to a study done by Market Strategies International. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients. Social media was built for, well, being social.
BIZNOLOGY | WEDNESDAY, JUNE 17, 2015
[Advertising, Media] Why Millennials Are Resistant to Advertising and Politics
The results of a recent (10/14) survey by two consulting firms, Elite Daily and Millennial Branding, show how different their perceptions and buying habits are: Millennials don’t trust advertising – only 3% are influenced by traditional media like TV and print, and only 1% say an ad would make them trust a brand more. our kids).
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Advertising, Media] UGG Boots, Mason Jars & Other Trends That Marketing Made You Like
Contribute a guest post to a popular industry blog, reach out to a thought leader on social media, or simply make more of an effort to expand your professional network -- sometimes, all it takes is the right endorsement to win the hearts (and wallets) of your buyer personas. 2) Sriracha. Advertising Pop Culture DailyAnd you can, too.
CONNECTING ELEMENT | TUESDAY, JUNE 16, 2015
[Advertising, Media] Social updates businesses should know about
From click-to-call on Facebook to advertising on Instagram, here’s our quick round-up of the latest social media updates brands need to know about to keep their social strategy fresh. Blog buyable pins Facebook click-to-call Facebook GIFs Instagram advertising Social updates
HUBSPOT | TUESDAY, JUNE 16, 2015
[Advertising, Media] 862 Hours of Inbound Marketing: A Statistical Analysis
And there are a number of ways to get those results—outbound sales, referrals, traditional advertising, online paid advertising, SEO, social media, content or inbound marketing (and I’m probably missing more than a few). Or, if a basketball team scores the most points per game on average, does it mean they have the best offense?
KEO MARKETING | TUESDAY, JUNE 16, 2015
[Advertising, Media] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. Recognition for work completed on behalf of client Profiles International included prestigious “People’s Choice Award”.
HUBSPOT | TUESDAY, JUNE 16, 2015
[Advertising, Media] Are Publishers Measuring Success Correctly?
Before you can begin looking at individual stats, you should first stop and separate out the key goals you have in pursuing this data—the areas of your business you need to track, optimize for, and pay attention to in order to offer advertisers a worthy value proposition. MediaWhat Are You Trying to Measure?
WEBBIQUITY | TUESDAY, JUNE 16, 2015
[Advertising, Media] 34 Compelling Content Marketing Stats and Facts
More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Social Media Today ). 6. Social Media Today ). 7. Social Media Today ). 8. Based on the research detailed below, here are five key takeaways: • Tell, don’t sell.
LEADERSHIP | TUESDAY, JUNE 16, 2015
[Advertising, Media] A 14-Point Credo for the B2B Demand Generation Samurai
It is easy to get carried away by the numbers, especially in social media marketing. Demand Generation Lead Generation B2B buyer B2B demand generation Big Data customer experience disruptive marketing growth hacking home lead generation process lead generation programs social media marketingWe are at the halfway mark for 2015.
VIRALLY BLOG | MONDAY, JUNE 15, 2015
[Advertising, Media] Where Is Your Audience?
Digital marketing has a variety of platforms on which to advertise, but it’s often hard to find the ones where your audience hangs out. I am going to tell you how to find your relevant audience. An easy way to find where your audience is is by keeping a close eye on your competitors social media. Send Out Surveys.
HUBSPOT | SATURDAY, JUNE 13, 2015
[Advertising, Media] The Science Behind Brand Success on Instagram [Infographic]
Instagram has been slow to open up the network to advertising. Now, the platform is moving into the ecommerce realm with its recently announced "Shop Now" buttons , more sophisticated targeting, and an API for automated advertising. Social Media Content Marketing DailyThis post originally appeared on HubSpot's Agency Post.
B2B MARKETING INSIDER | SATURDAY, JUNE 13, 2015
[Advertising, Media] Feeding Your Customer’s Story
If done well, your communications team has the ability to tailor that story for the nuances of their preferred media. Media doesn’t work that way. Advertising can work within the restrictions of the online banner, column-inch, or 30-second spot. And it all starts with story prep. You can’t do the telling without the story.
MARKETING ACTION | FRIDAY, JUNE 12, 2015
[Advertising, Media] The Secret to Connecting with Self-Educating Buyers
But now you can go all over the Internet and there are blogs, and websites, and social media – all these places where you can get information, and you’re completely anonymous to the person who produces information. Just like television advertising, email, direct mail, PR, events. Definitely through social media. Content.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 11, 2015
[Advertising, Media] Can traditional TV succeed as mainstream video?
This free PR and media access to millions of TV viewers could be used to cross promote their brands and content online. There is no community on social media What are the best social media platforms for your business? All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. Some examples? Yes and No.
MARKETING ACTION | THURSDAY, JUNE 11, 2015
[Advertising, Media] Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries
Act-On sponsored the webinar: Where Content Marketing Meets Customer Experience, hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. Regulated industries need to comply with social media guidelines.
HUBSPOT | THURSDAY, JUNE 11, 2015
[Advertising, Media] The Future of Media: Inside the Growth Strategies for HBR & VentureBeat [Podcast]
The media landscape has changed dramatically over the last few years. While many traditional publications and media startups are being acquired , laying off employees, or even going out of business, some publications are weathering the storm just fine. Podcast Media Daily
HUBSPOT | WEDNESDAY, JUNE 10, 2015
[Advertising, Media] Which Social Network Should You Advertise On?
Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. Social Media Advertising
EMAGINE B2B BLOG | TUESDAY, JUNE 9, 2015
[Advertising, Media] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
Not all Social Media experts are created equal. When hiring someone to head up your social media presence and potentially content marketing they must first have a core understanding of how your industry utilizes social media for ROI. Social Media#1 Biting off more than you can chew. Let me repeat that, NOT ANYMORE!
WEBBIQUITY | TUESDAY, JUNE 9, 2015
[Advertising, Media] Five Steps to Implement a Championship Link Building Strategy
Imagine if your favorite hockey player scored a hat-trick, but there was no media outlet on-hand to write about the game. Signing up for a service like HARO or ProfNet is a great first step to connect with media outlets to share your story. Guest post by Jason Parks. Create a digital PR strategy. Create an outreach strategy.
B2B MARKETING INSIDER | SUNDAY, JUNE 7, 2015
[Advertising, Media] 5 CMOs On Crafting Your Content Marketing Strategy
Of course, as more of their marketing budgets began to shift into technology and all the new social media applications started calling for their attention they had to get onboard fast.”. Advertising is about selling a product. Fortunately, we’ve got you covered. What Are Marketers Doing Right? . Nick Stein. Alan See. Ben Plomion.
WINDMILL NETWORKING | FRIDAY, JUNE 5, 2015
[Advertising, Media] How Businesses Can Maximize WeChat
WeChat is closed to advertisements so its usefulness may not seem obvious. WeChat group size keeps shrinking. […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Chinese Social MediaIf you try to do direct promotion, WeChat policy reprimands you.
MODERN B2B MARKETING | FRIDAY, JUNE 5, 2015
[Advertising, Media] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. But now that we’re in 2015, and mobile marketing is king, marketers need to think about how they’re doing reactivation on mobile as well as on display/paid media channels.
B2B MARKETING INSIDER | FRIDAY, JUNE 5, 2015
[Advertising, Media] The Battle for Customer Attention Starts With Company Culture
Many people believe that marketing is just advertising or selling. It’s this forgetfulness that makes marketing look less like it’s about serving customers and more like it’s about (only) sales and advertising. And that’s not good. Related: A Guide For Creating Consistently Great Content. Content Marketing
BIZNOLOGY | THURSDAY, JUNE 4, 2015
[Advertising, Media] Tackling social media: don’t do it all!
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.
HUBSPOT | THURSDAY, JUNE 4, 2015
[Advertising, Media] BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]
Articles within the vertical were shared the least via Google+, earning fewer than 80,000 shares through the social network. 4) Native advertising earned the most shares within two verticals. More than 75% of marketers believe their commitment to content marketing will continue to increase over the next year. The takeaway from these posts?
B2B MARKETING INSIDER | THURSDAY, JUNE 4, 2015
[Advertising, Media] A Basic Guide To Fair Use Of Trademarks
The other brand launched an advertising campaign using the phrase ‘Seal it with a Kiss’; the courts ruled that the latter was merely inviting customers to test the durability of their product in a descriptive sense, and was not a violation of trademark rights. Social Media
HUBSPOT | THURSDAY, JUNE 4, 2015
[Advertising, Media] Can Media Companies Still Charge Readers For Their Content?
In a web environment where majority of respected publishers offer content for free, many media companies find themselves facing unfortunate economic realities. By building a system of SEO-optimized landing pages, email marketing, social media outreach, etc., Advertisers with a high-value market to work with. Media
MARKETING ACTION | WEDNESDAY, JUNE 3, 2015
[Advertising, Media] A Crash Course in Tumblr for B2B Marketers
I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in. I was particularly interested to see if this might be a viable channel for B2B marketers to publish (or re-publish) content. You can advertise. Social Media Marketing social media TumblrYet.).
HUBSPOT | TUESDAY, JUNE 2, 2015
[Advertising, Media] 8 Mistakes CMOs Make When Structuring Their Marketing Teams
Advertising managers handle ads. Today, you don’t need an email marketing manager or an advertising manager. In today’s world, marketing departments need to be more like media companies. Back when marketing was only focusing on creative media, tradeshow booths or even email marketing, time was on your side.
TRADESMEN INSIGHTS | TUESDAY, JUNE 2, 2015
[Advertising, Media] Are Your Print Ads Effective? Here’s How You Can Find Out.
By Sandy Bucher, Media Engineer at Sonnhalter. If your company currently has a print advertising program in the trade publications, did you know that many of these publications offer ad readership studies at no additional cost to the advertiser? The average ad readership study will tell you: If your ad is attention-getting.
HUBSPOT | TUESDAY, JUNE 2, 2015
[Advertising, Media] Publishers Should Own, Not Rent, Their User Data
This and similar deals point to the significance of combining large advertising networks with powerful data gathering and analysis capabilities to create a “one-stop-shop for marketers seeking to buy digital ads across television, the web and mobile”. Mediathird party ad network to a model where that user data is “owned”.
HINGE MARKETING | MONDAY, JUNE 1, 2015
[Advertising, Media] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
” When Paul started his blog, Marketing Darwinism , in 2006, “No one knew where blogs and social media were going,” he notes. At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.
MODERN B2B MARKETING | MONDAY, JUNE 1, 2015
[Advertising, Media] The New Digital Climate: AdTech and MarTech Join Forces
Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Customer Journey.
HUBSPOT | MONDAY, JUNE 1, 2015
[Advertising, Media] 10 Tips for Getting Long-Term Traffic to Your Content
We spend tons of time writing posts and optimizing them for search and social media. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. We then hit publish. It’s simple.
MARKETING ACTION | MONDAY, JUNE 1, 2015
[Advertising, Media] SEO for Alternative Content Types, Part 1: Getting Started
He’s written several books including Search Engine Advertising: Buying Your Way to the Top to Increase Sales. Social media can be an SEO accelerant.). That includes video, infographics, images, PDFs, and more. This transcript has been edited for brevity. Google and the other search engines have seen this. KEVIN LEE: Great.
B2B MARKETING INSIDER | SATURDAY, MAY 30, 2015
[Advertising, Media] Getting Your First 100 Customers: Strategies That Work
didn’t have a big budget to advertise in yellow pages (they were popular back then) or on the Internet. Business coach Brad Sugars suggests forming strategic alliances with other companies to not only increase business but cut advertising costs; an example would be a web designer allied with an ad agency. Margarita’s Story. As Ms.
THE NEW STRATEGIST | FRIDAY, MAY 29, 2015
[Advertising, Media] Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media
In this episode, Jonathan Barrick and Josh Muirhead discuss how marketers can get better understanding of their SEM efforts by mapping actions and events in their reporting and finding true correlation and causation, and explore why some brands have made the puzzling decision to ‘go dark’ on social media and shift to an advertising-only model.
LEADERSHIP | FRIDAY, MAY 29, 2015
[Advertising, Media] Interesting Infographics: A Social Media Etiquette Guide for Business
Groups are places to share information that users will find valuable, not places to promote your business or advertise. The post Interesting Infographics: A Social Media Etiquette Guide for Business appeared first on LEADership by Louis Foong, CEO The ALEA Group. Click To Tweet. Don’t feel the need to follow everyone who follows you.
HUBSPOT | FRIDAY, MAY 29, 2015
[Advertising, Media] 8 Interesting Charts on How the Internet Is Changing
hours accessing digital media using a mobile device, while only 2.4 Ad Spending Doesn't Align With Media Consumption. The amount of time people spend consuming media to the advertising spend is disproportionate in some areas such as print, which has a ratio of 4% consumption time to 18% ad spend. People now spend 2.8
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 29, 2015
[Advertising, Media] Cooking Up Leads: 3 Ingredients Of An Award-Winning Recipe
This offer compiles modern marketing “recipes for success” around display ad retargeting, customer lifecycle management, database hygiene, marketing and sales alignment, campaign metrics, lead nurturing and social media. The eBook theme was carried out across email, social media, blog, and other advertising channels.
IT'S ALL ABOUT REVENUE | THURSDAY, MAY 28, 2015
[Advertising, Media] The Basics of Persuasive Sales Content Marketing Copy
You can read all about it here but essentially states that brands should Not Always Sell(ing) via their content marketing and/or advertising endeavors. As some of you may know I am the world's biggest proponent of the N.A.S. Doctrine. However, the bottom line being the bottom line there is an inherent need to sell of course. Conclusion.
KOMARKETING ASSOCIATES | THURSDAY, MAY 28, 2015
[Advertising, Media] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
In the United States market, 24% of our media time is spent on the mobile device yet only 8% of advertising dollars are aligned there. Compare this to 18% of advertising dollars spent on print advertising when only 4% of our media time is spent in that medium. Video Marketing & Advertising. In the US, 2.8
HUBSPOT | THURSDAY, MAY 28, 2015
[Advertising, Media] How To Design a Publishing Website Your Advertisers Will Drool Over
If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers. But what makes one publishing website superior to another in the eyes of an advertiser? MediaQuality content? Layout? Reputation? Here are a few best practices to keep in mind.
HINGE MARKETING | THURSDAY, MAY 28, 2015
[Advertising, Media] Should Your Consulting Firm Be Specialized?
By narrowing the audience you’re trying to reach, your advertising and marketing can address issues specific to a given industry, professional role, or region. Many services transcend industry, such as strategic planning or social media consulting. In the past, specializing could be risky for consulting firms.
WEBBIQUITY | WEDNESDAY, MAY 27, 2015
[Advertising, Media] How to Make News Content Viral Using People-Based Marketing
Essentially, PPC harnesses the power that email and social media marketers have had in their arsenal for a while now. Identify news media and opinion influencers within your niche. As an alternative, you can take the same stellar content from about and share it on all your social media profiles. Guest post by Jack Dawson.
KEO MARKETING | WEDNESDAY, MAY 27, 2015
[Advertising, Media] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
The strategy included analyzing and identifying exactly which pain points drove prospective clients to the website, and then constructing paid search advertisements to run alongside searches for the keywords that defined those pain points. PHOENIX, Ariz., About KEO Marketing. For more information visit www.keomarketing.com. .
CRIMSON MARKETING | TUESDAY, MAY 26, 2015
[Advertising, Media] Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video
The convergence of television with “second screen” video media is well underway. While digital has the edge on television with respect to tracking, television still owns the lion’s share of creative resources, industry norms and advertising dollars. TV and digital video grew up under different creative and technical parentage, however.
HUBSPOT | TUESDAY, MAY 26, 2015
[Advertising, Media] 38 Essential Website Redesign Terms You Need to Know
Advertisers may call a page on your website that people visit first a landing page. Short for Search Engine Optimization, SEO is the practice of optimizing your website and overall web presence (including social media) so that your business can be found on Google, Bing and other search engines. Above the Fold". Analytics. Backend.
VIDYARD | TUESDAY, MAY 26, 2015
[Advertising, Media] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
You can track and store seemingly infinite data on prospects and customers: social media activity, online reviews, whether or not they advertise online, open job recs, and a whole lot more. Remember what it was like to navigate someplace before you had Google maps? Or before you had a smart phone? Before even having a computer?
MARKETING ACTION | TUESDAY, MAY 26, 2015
[Advertising, Media] MarTec, Meet AdTech: the Future of Marketing Automation
TA: Could you take in data from something someone has done online and target content to them with email marketing or is that relegated to advertising? We’re already seeing it with social media/ad tech side and integration into marketing automation systems. I see in the future, these systems will all be tied and talking together.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 22, 2015
[Advertising, Media] The new Myspace? Which social channels are here to stay
The findings illustrate a social media landscape which is fast becoming more complex, nuanced and diverse as younger people regularly interact via an array of digital tools. There has also been a marked increase in ‘multiple site usage’, with 51% of internet users now using two or more social media networks. Adult users.
MODERN B2B MARKETING | FRIDAY, MAY 22, 2015
[Advertising, Media] Referral Marketing: Catapulting SaaS Businesses to the Next Level
Considering that millions of customers engage with brands on social media platforms, a referral model woven around this technique is fundamental to any marketing plan. Social media channels, unique URLs, and emails are just a few ways of sharing. Author: Laxman Papineni When was the first time you hopped on an Uber?
HUBSPOT | FRIDAY, MAY 22, 2015
[Advertising, Media] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
The railroad industry dominated land freight shipping in the early 1900s, much as print newspaper and magazines dominated access to potential prospects of advertisers decades ago. Stop selling your media kit and start selling your ability to identify and accelerate a real prospect for your clients. MediaYes, this can be done.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 21, 2015
[Advertising, Media] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress.
BIZNOLOGY | THURSDAY, MAY 21, 2015
[Advertising, Media] Does advertising or engagement build stronger brand equity among Millennials?
He immediately set out to change the overall business culture from sales intensive to brand building, by increasing prices and advertising. While traditional advertising is still important for building brands, it is viewed more and more as a primary driver for creating awareness and/or reminding consumers of brands. Like this post?
B2B MARKETING INSIDER | THURSDAY, MAY 21, 2015
[Advertising, Media] Social Media Lessons From 8 Tech Support Companies
Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision. Perhaps they should be promoting their social channels more, through advertising or in-store.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Advertising, Media] 33 Inspiring B2B digital marketing case studies
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4
HUBSPOT | THURSDAY, MAY 21, 2015
[Advertising, Media] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously. Blogging Content Creation Social Media Pop Culture DailyLet me show you what I mean.
HINGE MARKETING | WEDNESDAY, MAY 20, 2015
[Advertising, Media] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
And it’s not just advertising, promotion, direct mail and website content that helps you sell. According to our research , when prospective clients turn to social media for a professional services firm and specific expertise, 70% tune in on LinkedIn. Suite Topics Social MediaYour employees are your advantage.
CMO ESSENTIALS | WEDNESDAY, MAY 20, 2015
[Advertising, Media] Taking a digital first approach to brand development: 3 key considerations
Brands are on smartphones, featured in YouTube videos, communicating on social media sites—digital experiences are everywhere. The extremely popular social media network stepped up its UI game with the release of Facebook Paper –a mobile app released on iOS early last year. We’ve already excelled past the need for just a website.