• KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Advertising, Media] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    Some of these solutions include marketing strategy, brand positioning, website design, lead generation, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. With the upcoming New Year comes a new set of challenges that marketers will want to take into account. KEO New
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Advertising, Media] 5 Lessons Brands Can Learn From Gawker
    It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces. That post resulted in a $140 million verdict against Gawker Media and made its flagship site too risky for a major acquisition, even as Univision scooped up the rest of Gawker Media for $135 million last week. Nurture talent.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Advertising, Media] How to select the perfect B2B data vendor
    Some marketers prefer the convenience of using a one-stop shop for digital marketing, whereby the vendor not only provides the data, but also delivers email and manages display advertising and retargeting. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Advertising, Media] Ghost Social: The Curious Case of the iPad Pro Ad
    Except the photographer isn’t eating the food—he’s painstakingly recording it for social media. ” (Note: This may only happen when most of your friends work in media.). Brands are pumping more and more money into social media advertising. Apple commercials are normally known for relentless optimism.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Advertising, Media] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    So much so that NBC provided advertisers with free airtime to make good on promises to reach a certain number of viewers. Probably both, but that doesn’t mean that NBC did all they could to reach their most important audience for advertisers. Reach us on social media. Check out our blogging and social media services.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Advertising, Media] Truth in Advertising Takes on the Kardashians
    Yesterday, Truth in Advertising (TINA)—a consumer advocacy nonprofit—announced in a blog post that it had sent a letter to the Kardashian clan that went something like this: Either stop your deceptive marketing practices or we’ll file a complaint with the Federal Trade Commission (FTC). Via TINA. Warner Bros., Score one for TINA.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Advertising, Media] An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design
    When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Just like any other social media. – Web Design appeared first on Opentopic.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Advertising, Media] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Pay-per-click (PPC) advertising is a great advertising method for staffing and recruiting firms to reach company goals (such as generating more job orders, increasing brand awareness, and recruiting and engaging candidates). Desire to strengthen your social media strategy and social media reach? LinkedIn ads can do that!
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Advertising, Media] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms. Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Advertising, Media] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. Those food-menu ninjas sure are effective at short-term advertising! They appear regularly, and in places that people see all the time; mailings, newspapers, magazines, and social media. Wrong!  00p.m. and 4:00a.m.-7:00p.m.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2016
    [Advertising, Media] Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience
    A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren’t taking full advantage of the information they have access to. Enter Data Management.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Advertising, Media] How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
    And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception. Combining the inbound methodology with your advertising means inviting people to engage with your brand, rather than interrupting their daily lives with your ads. How to segment your audience and optimize your advertising strategy.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Advertising, Media] Social Media Audiences Are Great, But Email Audiences Are Better
    Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? You know that while social media represents a vast potential audience, the engagement rates are awful. Or a click further, if you will, to open rates for emails, and then to social media’s version of that measurement: “engagement rate.”.
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Advertising, Media] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    As reported in AdAge , Facebook’s preferences will now show users which advertisers are targeting them, and present them with the option to stop receiving ads from those brands. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • CONTENT SCIENCE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] Content Strategy for Marketing
    pushing products through mass media has been upended, as consumers, empowered by information, are demanding. SOCIAL MEDIA, EMAIL, AND OTHER TRENDS. your reputation, earned media, sales or sales leads, and. Agencies A Whitepaper14 Recently, many marketing, advertising, and public relations agencies have. Content. Content.
  • SHOWPAD B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    smart’ television -- cable vs. streaming media like Netflix or. everyone, on a set schedule, with the same advertising. on other data sets like their social media profiles. to the network about content consumption, advertising. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. and value. post-production.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? 15 Content marketing may still be the shiny new toy of the advertising industry, but brands that want. people just for their media house.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. night.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] Content Marketing Playbook: Strategy and Roadmap
    think you’re the advertising people. rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] Evangelizing a Content Marketing Program
    Interruptive advertising simply isn’t. Traditional Advertising Faces. MOBILE ADS ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 The news is getting worse for TV advertising as well. an increasingly shrinking market for TV advertising—which, thanks to the rise of second screens, is becoming increasing- ly easy to ignore.
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] Blending Community Management and Advertising on Social Media
    Setting up a strong business page on Facebook is definitely a good first step (at least, for your Facebook social media presence), but publishing alone is an exercise in futility. The post Blending Community Management and Advertising on Social Media appeared first on Opentopic. … Hello? … Is this thing on?
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] Who Owns Your Audience?
    Last month, YouTube’s biggest star declared war on the media industry. After a slew of media outlets ( including us! The video game vlogger—who made over $12 million last year—accused the media industry of something worse than hackery: irrelevance. Brands Media Influencer marketing platforms publishers SXSW
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    But instead of blatantly advertising that, it created an interactive experience around the message. The company’s Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media. Work events are really hit or miss. it was an experience. Even cooler?
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Advertising, Media] Back to School – Let’s Keep Our Kids Safe Online
    However, I would suggest that the bigger issue is data sharing (Big Data) and social media. Advertising finances the Internet. What they share goes into a vast pool of PII (personally identifiable information) that advertisers buy, sell, swap, trade, and use. The Dangers of Social Media. I love this time of year. link].
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Advertising, Media] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Either approach can be effective.
  • FATHOM  |  THURSDAY, AUGUST 18, 2016
    [Advertising, Media] Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?
    The infographic below sums up this year’s findings when it comes to how health systems are approaching social media, what they spend in social advertising and how they respond to patient reviews online. From a marketing perspective, the same two to three health systems tend to be the ones always featured in case studies and benchmarks.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 18, 2016
    [Advertising, Media] 5 Reasons You Need a DMP
    Third-party data has become increasingly taped to get involved in programmatic advertising. This is the most efficient process for managing one-to-one relationships. How a DMP Works. A DMP takes first-party and third-party user data from numerous digital marketing channels, including your own digital properties, and aggregates it.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Advertising, Media] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. As social media and email become more mobile-centric, they become significant drivers of revenue growth, especially in commerce. Author: Ashika Balani The days of telemarketers are long gone. Technology is Empowering Marketing.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Advertising, Media] How to Write Better Headlines for Your Facebook Ads
    Social media platforms and print newspapers alike are full of headlines that make you want to learn more, and these headlines take advantage of the curiosity gap. Social Media Daily CanonicalWith 1.13 To do that, you'll need to pay close attention to the details. After all, it sets the tone and expectation for everything to come.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Advertising, Media] How To Make the Most of the YouTube Content Marketing Customer Journey
    People keep coming to this video organically, and engaging in the comments section of the video, without any advertising from the manufacturer. They're not looking for social media friends, they're looking for answers. They may do this in person to your salespeople, or via email or social media. video from YouTube.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Advertising, Media] Stephen Varga: Unleashed
    Finally, I stumbled into advertising. No easy task, but it waged a brilliant social media campaign to do just that. Facebook, Twitter and other social media outlets lit up with people voicing their disgust and discussing why books and libraries are important. You’re not alone! He’s like the Mary Poppins of the creative team.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Advertising, Media] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: What David Ogilvy Can Teach You About Advertising. Although simple, this formula is highly effective, and has endless applications , including using it to share content on social media and even to evaluate other people’s content. Example: How to get more shares on social media. Chapter 7: Formulas for Social Media.
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Advertising, Media] KEO Marketing CEO, Sheila Kloefkorn, Accepted into the Forbes Agency Council
    Sheila Kloefkorn Joins Invitation-Only Organization by the Forbes Media Company. The Forbes Agency Council is an invitation-only organization dedicated to executives leading successful public relations, media strategy, creative and advertising agencies. PHOENIX, Ariz., About KEO Marketing. KEO News
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Advertising, Media] Study: 68% of Publishers Use Editorial Staff to Create Native Ads
    If you’re on the editorial staff of a media company, odds are you’re creating native advertising—or someone on your team is. According to a new survey of 140 magazine media executives in 39 countries, publishers are increasingly investing in native advertising—and they’re increasingly creating it themselves.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Advertising, Media] How the 5G Revolution Will Transform Marketing
    Matt Goddard, the CEO of R2integrated, writes in Adweek’s SocialTimes how he sees advertising and the IoT evolving together with 5G, using the example of a smart refrigerator: Offer the consumer ways to repurchase goods and introduce an ad network for food brands. B2C B2C Tech Brands Media 5G Livestreaming Media 2020 mobile
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Advertising, Media] Why Ad Blockers Make Facebook Even More Powerful
    Rather than paying ad blocking companies to unblock the ads we show — as some of these companies have invited us to do in the past — we’re putting control in people’s hands with our updated ad preferences and our other advertising controls. Google, Amazon, Microsoft and other internet companies have all paid the fee. Source.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Advertising, Media] Selling With Content: What’s Repeatable and What’s Not?
    Mass marketing is out, mass media is in. Achieving this goal requires the mindset of a publisher , which is why many innovative organizations are transforming and building their marketing departments into actual media enterprises, including hiring executives with media backgrounds to run their operations. Sales Enablement
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Advertising, Media] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. Social media is much bigger than Facebook. Waiting for class.
  • HALEY MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Advertising, Media] What Facebook’s News Feed Update Means to Your Staffing Firm
    If they can provide a more useful and enjoyable experience, people stay on the site longer, they build a larger (if even possible) user base and they can, in turn, make more money from advertising. We share great human interest blog posts about our team and share that content on social media. Engage people in discussion. Entertainment.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Advertising, Media] A High-Level B2B Marketing Budget Breakdown
    Digital content such as blog, social media posts, videos, ebooks, infographics, and the like all play a role in evolving a brand story that solidifies your standing in the market and makes your prospects want to interact with your company, the first step in the customer journey toward converting them into satisfied customers. Events: 5-10%.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [Advertising, Media] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    Although some marketers are still stuck in the Dark Ages—read: the years between 1990 (when the world wide web was born) and 1997 (when social media was incepted )—the majority of the industry is well aware that social media marketing isn’t just a fleeting trend. Marketing Social Media” The report revealed that 24.6
  • FATHOM  |  MONDAY, AUGUST 15, 2016
    [Advertising, Media] Do You Know Why Integrated Marketing is So Remarkable?
    Only 6.8% of respondents believed that social media is “very integrated” into their strategy (the highest rank for the question), while 16.7% When is being integrated  ever a bad thing? Working together, becoming unified, combining talents. All teams, marketing and otherwise, are striving for that kind of cohesion. Altimeter ). Curata ).
  • CONTENT STANDARD  |  MONDAY, AUGUST 15, 2016
    [Advertising, Media] Will Twitter’s Live Video Content Become the New TV?
    You turn to social media to connect with friends, network with professionals, share photos and updates, and even to get your news. The company has recently struck a number of live-streaming media deals that will turn it into a destination for live video of various events, with a particular emphasis on the sports world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 15, 2016
    [Advertising, Media] Do targeted Facebook ads work as well as we think?
    There was an article in the Wall Street Journal this week that dropped one of the biggest bombs on the social media status quo. The WSJ cites that over the past year some marketers have discovered they need to go “much more broad” with their social media advertising. By Mark W. Schaefer. Facebook Inc. What are your thoughts?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 15, 2016
    [Advertising, Media] Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies
    While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. The post Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies appeared first on Marketing Insider Group.
  • JUNTA 42  |  SATURDAY, AUGUST 13, 2016
    [Advertising, Media] This Week in Content Marketing: Instagram Launches Snapchat for Older People 
    In this week’s episode, Robert and I discuss the implications of two new social media platform launches — Instagram Stories and LinkedIn’s Influencer Videos. Content Marketing Examples Industry News and Trends PNR Social MediaPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • LEADERSHIP  |  FRIDAY, AUGUST 12, 2016
    [Advertising, Media] How Marketers Create and Consume Content
    Luckily, Column Five Media and NewsCred have teamed up to survey over 400 marketers from Fortune 1000 companies in order to highlight the gap between marketers’ buying practices and their marketing practices, and then created this incredible animated infographic. Only 5% say that traditional advertising delivers the highest ROI.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Advertising, Media] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    Social Media Evolved. Created with the original intention of helping families and friends stay connected, today’s social media platforms have morphed into networks of hyperconnectivity. Part technician, part artist, the hybrid marketer represents a fundamental shift away from traditionally siloed teams.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Advertising, Media] How to Hire the Perfect Person to Run Your SEO
    Post open positions on your website and promote them via social media so you can draw in traffic from users searching online. Branding, Advertising & Marketing). Send your staff reminders of the open position and ask them to share on social media, or mention at networking events, too. Social Media & Google Search.
  • LEANDATA  |  THURSDAY, AUGUST 11, 2016
    [Advertising, Media] LeanData Joins ABM Cloud for Salesforce — First-Ever Account-Based Marketing Partnership for the Salesforce Platform
    ABM Cloud for Salesforce, which was founded by targeted advertising platform Terminus , is an invitation-only partner program designed to provide marketers with a selection of web-based tools that support ABM strategies at scale. Media Contact: Adam New-Waterson. BOSTON, Mass. These companies are at the top of their game. 669-721-9385.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Advertising, Media] KEO Marketing Inc Sponsors 2016 Marketing Technology Summit. CEO, Sheila Kloefkorn to lead B2B marketing trends panel
    Some of these solutions include website development, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. PHOENIX, Ariz., More than 200 business-to-business marketing, sales and technology professionals from throughout Arizona will be in attendance. About KEO Marketing.
  • READYPULSE  |  WEDNESDAY, AUGUST 10, 2016
    [Advertising, Media] Using Social Influencers to Build Trust
    While these are all great ways to build a trustworthy brand, the rise in social media has created even more opportunity to do so: by using influencers. Online Advertisements vs. Influence. Make sure they’re active on social media and are who you think they are before you fully commit. Proof is in the Product. Conclusion.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Advertising, Media] Bizible’s Ultimate List of Paid Media Resources
    Paid media plays a role in almost every business. Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. LinkedIn Advertising. 5. We’ve written a great deal of articles on the topic.
  • SALES ENGINE  |  WEDNESDAY, AUGUST 10, 2016
    [Advertising, Media] How can you produce content for me when you’re not an expert?
    Content marketing is more like producing a magazine and less like producing an advertising campaign. A common issue in B2B companies with a complex product or service offering is whether or not they can outsource content production that will resonate with prospects. This company gets me. Content Creation
  • ION INTERACTIVE  |  WEDNESDAY, AUGUST 10, 2016
    [Advertising, Media] Solving The Challenge of Marketing ROI
    While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected world. That same study found that 71% of advertising campaigns fail to meet expectations. Warning! How do you get started?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Advertising, Media] Introducing the Definitive Guide to Social Media Marketing
    Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Advertising, Media] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    Click here to browse through and download our collection of 100 free social media image templates.). 2) Post the blog posts that generate the most leads. Pro Tip: Our social media managers have found they're able to generate more leads from Facebook by posting blog posts containing anchor text CTAs in the introduction. billion (1.03
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Advertising, Media] 5 Smart Reasons to Create Content Outside Your Niche
    Suddenly, I was no longer writing about marketing topics just on the WordStream blog. I was writing for major industry publications like Search Engine Land, Moz, Search Engine Watch, and Search Engine Journal about PPC, display advertising, social media marketing and advertising, and SEO. Ideally, both at the same time.
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Advertising, Media] Why Brands Need a Mission to Create Great Lifestyle Content
    However, this knowledge of customer behavior can be used differently by a lifestyle brand: Instead of just informing product development or targeted advertising, it also informs the specific culture that the brand creates through digital and other marketing—and the mission statement that drives it. You don’t just wear Lululemon.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Advertising, Media] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. Where are you?
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Advertising, Media] The Future of the Internet Isn’t the Web
    As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. ” As that 2010 article from Wired suggests, media analysts have seen this change coming for a while. Social media is the future of digital advertising. We’d heard this before.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 9, 2016
    [Advertising, Media] How B2B Marketers Are Preparing for the Future of Content [Interview]
    In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. We spoke to Jennifer Burak, vice president of marketing at Rapt Media, to gain her insight into the findings of the report.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 9, 2016
    [Advertising, Media] Why Content Shock is coming to a Facebook ad near you
    In essence, this is what social media platforms WANT to do. Content distribution Content Ignition Strategy Content Shock facebook Facebook marketing Podcasts The Marketing Companion Twitter facebook advertising marketing companion podcastsSimply increasing the number of ads it shows people will not be an option. So what does it mean?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Advertising, Media] The 28 Best Influencer Marketing Tools
    Because “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust.” Showcase reviews:  Online Marketing Institute, Social Media Today, BuzzBlogger, PR Daily (PR Tools), StoreYa Blog, Robbie Richards. 5) Onalytica.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Advertising, Media] Harnessing the Power of VR and AR Part I: The Latest Trends
    Plus, with these technologies being so new, a VR or AR experience done well can garner favorable media exposure. For instance, dozens of brands have purchased Snapchat filters since the picture-sharing company made it an advertising option, including Burger King. Virtual reality. Augmented reality. First, let’s start with the basics.
  • CHIEFMARTECH  |  MONDAY, AUGUST 8, 2016
    [Advertising, Media] The Great Marketing Migration
    They drove strategy, creative, and operations for brand communications in a mass media world. The empowerment of those customers through search and social media. It gives advertisers direct access to their own data. That’s not to say that companies don’t still need or want help from external service providers.
  • PUZZLE MARKETER  |  MONDAY, AUGUST 8, 2016
    [Advertising, Media] Useful B2B Digital Marketing Benchmarks [Infographic]
    Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social MediaWhen planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. ” And that’s where gets interesting. Download as PDF.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Advertising, Media] 12 inspiring social media monitoring case studies
    90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Only 41% are able to measure their social activities.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 6, 2016
    [Advertising, Media] Do Marketing Campaigns Make Sense Anymore?
    Bidding for paid search advertising? Social media, display ads, email strategy, retargeting—all of these are best at driving ROI when they excel at personal engagements with individual consumers. It shifts them away from the social media memes that strive for irrelevant engagement metrics. Running a series of newspaper ads?
  • LEADERSHIP  |  FRIDAY, AUGUST 5, 2016
    [Advertising, Media] How to Build a Cash Converting Marketing Funnel
    Traffic is the easy part, the real trick is to make sure that the rest of your funnel is in place once your audience sees your advertising. Loyalty programs, content marketing, and social media reminds your audience that you’re still around and still offering some great solutions. Let’s see what they recommend. Step 1. Step 2. Step 3.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 5, 2016
    [Advertising, Media] The Future Will Bring More Cross Channel Marketing Opportunities
    Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. As a digital marketer trying to optimize paid media efforts to maximize online conversions and sales to drive revenue growth, proper attribution is paramount to evaluating your success.
  • ACT-ON  |  FRIDAY, AUGUST 5, 2016
    [Advertising, Media] What Happens to the Yahoo! Mail Inbox Now That Verizon Bought Them?
    Title 3 (“Cable Services”) was controversial, as it allowed for media cross-ownership. The more things change…. The  Telecommunications Act of 1996  was the first significant overhaul of United States telecommunications law in more than sixty years, amending the  Communications Act of 1934. services. AOL – gone. Yahoo! Email on!
  • CONTENTLY  |  THURSDAY, AUGUST 4, 2016
    [Advertising, Media] 5 Instagram Tricks The Knot Used to Get 1 Million Followers Without a Single Ad
    Its follower count has doubled, and the site, owned by lifestyle media company XO Group , is now averaging 8,000 likes and 200 comments per post. They say a snowy wedding day can bring prosperity to the bride and groom. It certainly did for The Knot , a wedding-planning resource site. It’s an impressive feat. Couple with influencers.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 4, 2016
    [Advertising, Media] Skip Marketing 101 and Read This Instead
    You’re going to need some advertising, promotions, publicity, email, or social media, and most likely a combination of all those things. Is your chief competition advertising in the local newspaper? Online display advertising can have a big impact for little cost. Social media is the new word of mouth.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 4, 2016
    [Advertising, Media] Suffering from Billboard Syndrome? Cure It with Content Marketing ROI
    In the 1850s, large-format posters for traveling circuses would kick off a form of advertising that has persisted even into the modern day: billboards. From simple contact info to elaborate displays that even employ scent , billboard advertisements continue to be fixtures alongside many of the world’s roadways. Run the Numbers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2016
    [Advertising, Media] Why Publishers Need A DMP
    According to one publishing executive, “the trick today is turning mounds of data into audience insights that ultimately drive development of products [and advertising opportunities] that engage audiences.” They need to drive revenue by creating custom audience segments and better package advertising inventory advertisers.
  • ACT-ON  |  THURSDAY, AUGUST 4, 2016
    [Advertising, Media] Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage
    It probably looks a little something like this, depending on your muse: Scouting for and attracting new customers (prospecting, social media, referrals). Prorate your advertising costs, pencil out your teams’ time. Include marketing, promotion, advertising, events, sales expenditures, etc. It’s wedding season. Me, too.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Advertising, Media] How to Turn Your Blog into a Lead Generating Machine
    You can also use their contact info for target marketing and advertising purposes. Make it Easy to Share Your Content on Social Media. You can do this by adding social media icons in and around your blog post. Don’t forget to use social media to drive traffic to your landing page. Worst case scenario? Boost Your SEO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Advertising, Media] Why Instagram will not kill Snapchat
    The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like … Snapchat. As Facebook responds to the Snapchat challenge they will be able to better serve advertisers and monetize more quickly. By Mark W. Schaefer. like it.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Advertising, Media] 62 Experts Share Their #1 Actionable SEO Technique
    Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. He’s been working in the online marketing industry for over 3 years from website audit, link and content development, social media and search engine optimization. Think Web.
  • 6SENSE  |  WEDNESDAY, AUGUST 3, 2016
    [Advertising, Media] The 5 Priorities of the Data-Driven CMO
    In the past, advertising, brand building and corporate communications defined the heart and soul of the marketing operation. How will media buyers, sales development reps or your account executives make better use of their limited resources as a result of data-driven insights? Data is coming at us from all sides today. Alignment.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Advertising, Media] Over 70 Percent of Native Ads Get a Failing Grade
    News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. The results come during a pivotal time for the digital advertising industry and the publishers that run their ads. The Interactive Advertising Bureau (IAB), meanwhile, recently found that 26 percent of U.S.
  • JUNTA 42  |  WEDNESDAY, AUGUST 3, 2016
    [Advertising, Media] The Biggest Content Marketing Trends in 2017
    Native advertising. If you are a regular listener of the PNR: This Old Marketing podcast , you know that Robert Rose and I cover native advertising just about every week. I’ve often called native advertising the “gateway drug” to content marketing (in a good way). Note: These are not in any particular order. Sadly, most do not.
  • KEO MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Advertising, Media] KEO Marketing Inc Expands with Addition of New Account Director & Content Strategist
    She has handled projects of all sizes, including web site development , integrated media campaigns, large brand campaigns and social media campaigns. Some of these solutions include website design, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more.
  • BULLDOG SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Advertising, Media] Going for Gold: Lessons from Olympic Advertising
    The Olympics, much like the Super Bowl, set the bar high for advertising. Here are some lessons we’ve learned from Olympic advertising. With the presence of even greater social media today, brands must be prepared to listen to comments from the public and respond in a timely way. Make it personal. Focus on your core audience.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Advertising, Media] Brands Are Kind of Like Teenagers, So Instagram Copied Snapchat
    It’s about advertising as well. This makes it an attractive vehicle to brands with big advertising budgets. It’s a risk-free advertising party, and everyone’s invited! Brands Social Tech Instagram instagram Stories Snapchat Snapchat Memories Snapchat Stories social mediaSo why do it? Brands.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Advertising, Media] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Influencers Are Shifting from Blogs to Social Media. Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Maryanne Conlin.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Advertising, Media] The Top 10 Free Content Analytics Tools
    For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. As Contently’s social media editor, I’m often monitoring the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from. Let’s take a look. 1.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 2, 2016
    [Advertising, Media] How Reddit Marketing Can Fuel a Passionate Fanbase
    Reddit, the so-called “front page of the internet,” is emerging as the dark horse of social media marketing. Brands seeking the most engaged and passionate user base may no longer find it on the Big Three social media players, but instead on smaller, yet very powerful platforms like Snapchat, Whatsapp, and Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Advertising, Media] Case study: Small business content marketing success
    We simply didn’t have thousands to spend on advertising, nor did we want to spend that type of money. Small Business Content Marketing. I had read enough online to know that social media and content should play some role in our business but I could not connect the dots. I By Kate McQuillan, {grow} Community Member. The Results.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Advertising, Media] How to Measure Your Sc hool's Marketing Funnel
    Prospects are people visiting your school's blog, website, or social media pages. Take a look at your social media and paid advertising programs to see where they can promote your top of the funnel content better. Are you on the right social media channels? Perhaps you're even seeing a boost in enrollment already.
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Advertising, Media] The Best Branded Content of July: Advertising’s McConaissance Continues
    Kieran Dahl , social media editor: This isn’t so much an analysis as a promise that Amtrak’s The National, its not-yet-in-existence “bi-monthly print magazine and digital portal,” will be very, very good. The campaign is a healthy reminder that brands can serve as an unlikely check on the abusive power of mainstream media.
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Advertising, Media] When Will the VR Revolution Come for Marketers?
    It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. ” She also believes that VR will not see widespread adoption until there are non-entertainment uses for daily life, such as social media (which Facebook seems to want with Oculus). Augmented reality.
  • JUNTA 42  |  SATURDAY, JULY 30, 2016
    [Advertising, Media] This Week in Content Marketing: How Brands Could Inherit the Web
    Finally, The New York Times’ T Brand Studio has morphed into a full agency, a move that may not bode well for traditional Madison Avenue advertising firms. Rants and raves include an award-winning documentary for an iconic guitar, why your team should create a “stop” list, and why media companies may implode as brands get better at content.
  • CONTENTLY  |  FRIDAY, JULY 29, 2016
    [Advertising, Media] Can Accenture Take Over Advertising?
    To develop advertising and marketing creative for its clients. Both are battling for content marketing dollars, relationships with C-suite executives, and above all, longterm partnerships with brands than transcend individual campaigns—and the conflict threatens to change the landscape of the advertising world. The goal? An opening.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Advertising, Media] 7 SEO Tactics Most Marketers Ignore
    close rate , while outbound leads (such as direct mail or print advertising) have a 1.7% That’s why we all obsess over the click-through rates of our emails, our pay per click ads, and our social media updates. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? So what to do?
  • KEO MARKETING  |  THURSDAY, JULY 28, 2016
    [Advertising, Media] Set Clear Goals For Your Strategic Social Media Marketing Plan
    Much has been written about how to use social media to get more exposure and reach more audiences. Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. 
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