• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Advertising, Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Advertising, Media] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Advertising, Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    promote a brand' Smarter medium-sized advertisers concerned. among other advertising avenues. So they are advertising with more leverage-- bigger sums--than a medium-sized professional. breakeven or net insignificant profit on the advertising to be sustainable. press releases, select art work, buy media and.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Advertising, Media] Interesting Infographics: Hats of to the Modern CMO
    Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses. 'Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Advertising, Media] 10 LinkedIn Groups Every Entrepreneur Should Follow
    2) Social Media Marketing. Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.” 'There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Advertising, Media] 6 Strategic Trends Highlighted at Social Media Marketing World
    'Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. Stelzner went on to discuss some of the major trends that we are seeing now in social media, with the main one being video.
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Advertising, Media] Are you doing webinars for lead gen? You should be.
    Unlike other forms of advertising, the number of people we reach with our webinars isn’t that big, but the engagement we get is really impressive. With all of the distractions and media fragmentation, there’s huge value in getting people to spend 45 minutes with your brand. It’s not easy. That can be a pretty daunting task.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Advertising, Media] 7 Ways To Thrill Customers And Get Them To Buy More From You
    When a large organization steps up to the plate and spends big bucks to run something like a Super Bowl advertisement, it’s pretty simple to measure results almost immediately after the campaign runs. With social media, you can set up alerts for mentions of your product so that you can answer customer questions that are directed at you (e.g.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Advertising, Media] 6 Reasons Why Marketers Should Bet on Podcasting
    In January, the Social Media Examiner episode, Podcasting for Business: Why Marketers Are Betting on Podcasts really helped move things along. Even with just a few episodes under our belts we’ve had some wonderful comments, reviews and social media shares and conversations. Marketing & Advertising Like everyone else, I’m busy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Advertising, Media] Case Study: Modern Marketing Meets Storytelling Comic Strips
    'Editor’s Note: Today’s post comes courtesy of Bill Schilling , B2B marketing director and marketing technologist at Imation , where he leads a revenue-focused digital marketing team responsible for integrating marketing automation with content, website, search, social media and CRM to grow new inquiries, leads and sales opportunities.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Advertising, Media] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Below, we’ve rounded up what the top four social media platforms can offer you, your brand, and your customers when it comes to social commerce. This is Facebook’s attempt to address complaints from users that their feeds were full of advertisements. Social Media Ecommerce In 2015, social commerce accounts for some $14 billion.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Advertising, Media] The Anatomy of a Successful Facebook Post
    Be careful not to let your Facebook Page turn into a stream of advertising. Down our free social media and blog post scheduling template to keep track of your content publication! Social Media 'When it comes to using Facebook for business, many people wonder what the secret for success is. 1) Has a Clear Goal. Spark a debate?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Advertising, Media] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. Those people are missing out. 1) StoryNeedle. 5) VERO.
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [Advertising, Media] Thoughts on the Latest CMO Survey
    At the same time, spending on traditional advertising will drop 1.1%. In the next 3 years, budgets for mobile will nearly triple, while those for social media will be up 126% in 5 years. More social media activities are being performed by outside agencies than last year. 'CMOs are bullish. Marketing budget implications.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Advertising, Media] How to Produce an Internet Radio Show
    The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. and "how do I use social media to drive more traffic to my website?". Talk radio is big business. Let''s get started.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Advertising, Media] Posting Video Content Online: 5 Essential Considerations
    'Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. If so, can we advertise on that platform for searches around our brand, competitor’s brands or high value keywords? How will I use inbound marketing channels to promote my video?
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Advertising, Media] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    'Is it just me or is social media getting progressively more, well, social? For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media. The Next Big Thing? How Meerkat Works.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Advertising, Media] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    5) Social Media If you needed any more proof that social media is here to stay for professional services firms, we’ve got you covered. Our research has found that over 60% of buyers check out new service providers on social media, making it a more commonly used source of information than formal referrals and recommendations.
  • SAZBEAN  |  MONDAY, MARCH 23, 2015
    [Advertising, Media] The Importance of Hashtags on Instagram
    As a business, the Instagram hashtag can serve a variety of functions, from connecting with a local customer base to becoming a part of the Instagram community without seeming like just another business pushing advertisements. Content Social Media Social Networks content strategy hashtags Instagram social media strategy
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Advertising, Media] The Revised Approach to Content Distribution
    In the past, marketers used traditional advertising to deliver their message and lure a captivated (and less distracted) audience in. and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets. Marketing—at its core—hasn't changed. How They Work Together.
  • SAZBEAN  |  FRIDAY, MARCH 20, 2015
    [Advertising, Media] 3 Social Media Marketing Trends for 2015
    'It used to be that successful businesses could get by with advertising done through traditional radio, newspaper and television mediums. Here are three social media marketing trends to watch for in 2015. Consumers want to connect with the people who make up a brand, and social media is the way to do it. Those days are gone.
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Advertising, Media] The Internet of Things will revolutionize marketing
    Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments? We’re still working out how to protect privacy with “old” media like email.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Advertising, Media] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Twitter is a sales and advertising platform, and headlines really do matter -- and they''re a great place to borrow copy for your tweets. Advertising wizard David Ogilvy was so enamored of the importance of headlines that he wrote this: “Unless your headline sells your product, you have wasted 90 percent of your money.”. They can.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Advertising, Media] Ad Injection: Whose Media Is This?
    Publishers, e-commerce sites, advertisers and of course users are all being affected by this phenomenon, and it’s not always clear whose best interests are served or compromised by it. For advertisers, this is a double edged sword and, to make matters more complex, the sword is sometimes invisible. Who is this affecting?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Advertising, Media] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    Besides giving you a basic understanding of who your ideal customer is, it can be great to have for getting more specific in your advertising targeting. This means that she could be influenced by social proof, so HUCACE should think about how they could use things like testimonials, social media, and referral programs to drive conversions.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Advertising, Media] 4 Truths Healthcare Providers Need to Know About Content Marketing
    Why do some healthcare providers rake in heaps of social media accolades and five-star reviews while others amass little more than an occasional Facebook “like” or, worse, nothing but negative reviews? 'Healthcare marketing isn’t easy. But you already knew that, didn’t you?) But there is a cure. Wait—don’t leave! Yes, the FDA means business.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Advertising, Media] How Inbound Marketing Can Boost Enrollment for Daycares
    This is where most marketing and advertisers focus their initiatives, but if you have been successful with helping and educating the parents through the awareness and consideration stages, they will be much more likely to consider your daycare because of the brand loyalty that you’ve created. The Parent’s Journey. Awareness Stage.
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Advertising, Media] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    Social media expert Mark Schaefer says, “you’ve got to make it RITE” (Relevant, Informative, Timely, Entertaining). According to a Roper Public Affairs study, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Content is the new Holy Grail. Weave it all Together. Summary.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 18, 2015
    [Advertising, Media] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    Identify the message as an advertisement. think this is sometimes the hardest item to do as you probably won’t put ‘Ad:’ or ‘Advertisement:” in the email’s subject line.  There is a lot of leeway in the law with this portion, but it must be clear that your email is promotional or an advertisement. It’s not glamorous. link].
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Advertising, Media] Happy St. Patrick’s Day from Find New Customers!
    We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). As you can see below, social media advertising is a much less expensive way to reach a lot of people, and Facebook is the cheapest and best for all. Patrick’s Day!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Advertising, Media] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    Are images, video, or other media assets present on first page results? How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? There is rarely a classic, “ten pack” of organic search engine results when searching Google. Structured Data Examples.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Advertising, Media] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    For insight, I turned to Andrew Fischer, a seasoned entrepreneur in both digital media and enterprise software and currently CEO and Co-Founder at Choozle , a Denver-based start-up making waves with their “simple end-to-end digital marketing platform.”. AF) Simply put, programmatic ad buying is the automation of media buying and selling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Advertising, Media] Are you in a social media experiment?
    attended a fascinating discussion on this topic with a number of social media researchers at SXSW. They can form a pretty good profile simply from the social media exhaust. Yes, you are a social media lab rat. Some argue that this experimentation is no different from advertising, which tries to manipulate an emotion.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 16, 2015
    [Advertising, Media] SXSW Preview: Mind the Modern Marketing Vision Gap
    On the other side, the world's biggest enterprise companies (such as Oracle) promise a one-stop shop for integrating your most crucial marketing systems—including CRM, marketing automation, content marketing, data management, and social advertising among other business functions. In Austin? Data Attributes & Quality Data Managemen
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Advertising, Media] The Battle for Marketing Talent in Professional Services
    Firms have recognized the value of sharing their expertise through media partners, whether that means guest articles, quotes in newspapers, or appearances on TV. Our research shows that social media is among the top ways buyers check out potential service providers, outstripping even traditional referrals. Figure 1. Figure 2.
  • SAZBEAN  |  MONDAY, MARCH 16, 2015
    [Advertising, Media] Finding Local Twitter Users
    'People can brag all they want about their number of followers on social media sites like Twitter but if you’re a business looking to convert followers into customers, it’s not going to matter much if all the followers you amass are located outside of your market. Advertise. There are a number of ways to do this. Interact.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Advertising, Media] A blueprint for succeeding in a world of overwhelming information density
    Shifting rules of engagement on social, mobile, and digital advertising. Technological changes on the horizon that will radically alter every approach to social media and content marketing. Please buy it today, review it, and share it with everybody who loves marketing, social media, and the Internet. Fragmented channels.
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Advertising, Media] 15 Clever Examples of Interactive Print Ads
    Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format. Kontor Records wanted to get the attention of creative advertising professionals. 1) Glacial.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 14, 2015
    [Advertising, Media] A new look at Big Data, Audience and Influence
    For the second year, I was honored to share the stage with Dr. Ari Lightman , Distinguished Service Professor of Digital Media and Marketing at Carnegie Mellon University, who is on the cutting edge of social media analytics. After the 2015 conference, I had the opportunity to ask him a few further questions for the {grow} audience.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Advertising, Media] How to Learn Social Media Marketing: 41 Resources for Beginners
    'Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. Blogs on Social Media.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Advertising, Media] 10 User Generated Content Campaigns That Actually Worked
    This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. Customers were then asked to share the pictures of their personalized coke bottle on Twitter and other social media platforms.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Advertising, Media] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Like everything in social media, a successful #TBT promo isn’t actually about you. TBT: Throughout the 1930s and 40s, Allstate advertised on the radio. Content Creation Social Media Daily 'While you''ve probably seen the hashtags #throwbackthursday and #TBT thrown around, you might not have tried using them much. Star Wars.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Advertising, Media] 10 Creative Types You Need To Build A Killer Content Marketing Team
    60% of brands see an increase in the effectiveness of their marketing when there’s a real time component , with 77% of organizations ranking live marketing as a high importance area of their overall advertising strategy. 'By  NewsCred Contributor, Lauren B. Mangiaforte. The Visual Artist. via wikiart.org. The Language Lover. The Editor.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Advertising, Media] 29 Ways to Collect Email Addresses for Your Business
    Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Create a Twitter lead generation card to advertise and gain sign ups for your email newsletter. 'Looking for ways to grow your email list? Get referrals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Advertising, Media] Brands and Bloggers: Keep Your Sponsored Content Legal
    Each country has its own laws regarding false advertising, but the gist of things nearly everywhere is that you must disclose “material facts” not obvious to the person seeing a post or claim you’re making. 'By Kerry Gorgone, {grow} Contributing Columnist. Disclosure: it’s not just the name of a bad Demi Moore movie.
  • KEO MARKETING  |  TUESDAY, MARCH 10, 2015
    [Advertising, Media] New Social Ad Campaign Tools and Features
    'A pair of social media channels recently added new tools and features that will be of major interest to marketers who run advertising campaigns on those networks. This will seem familiar to marketers with Google advertising experience, as it is similar to the Quality Score for AdWords.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Advertising, Media] Luxury Brands and Social: Challenges and Opportunities
    Recently, we held an event entitled: “Social Media 3.0: In a panel discussion, we explored innovative techniques for extending luxury brands’ social media content. Understanding the […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 10, 2015
    [Advertising, Media] Are you Using Mobile to Share Your Content with Tradesman and Contractors?
    What I find especially interesting is mobile is last on the list and social media is second. Mobile advertising  - can be tailored by location, time and device so take advantage of them. 'The professional trades are no different from normal consumers when it comes to using mobile. Here are a few. Engineering or other calculators.
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] Four Tips to Start an Effective Law Firm Marketing Strategy
    Many firms frequently use television advertising and press releases. Don’t miss out on social media opportunities. While these might be good marketing tactics, how can you know for sure? After you’ve spent $15,000 on them, can you measure whether these tactics have generated any quality leads or other results? The answer is usually no.
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] Four Tips to Start an Effective Law Firm Marketing Strategy
    Many firms frequently use television advertising and press releases. Don’t miss out on social media opportunities. While these might be good marketing tactics, how can you know for sure? After you’ve spent $15,000 on them, can you measure whether these tactics have generated any quality leads or other results? The answer is usually no.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Advertising, Media] Marketing Technology of the Future: Beyond the Customer Data Platform
    As anonymity becomes increasingly unavailable, marketers will know exactly who is receiving their advertising messages. Once suitably open architectures are in place, it should be easy to plug in new components like a better predictive modeling system, new type of video promotion, or the latest social media app. More about that later.
  • HINGE MARKETING  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] Referral Marketing and Your Professional Services Brand
    Advertising and sponsorships are key. This knowledge-sharing might come in the form of speaking engagements (30% of respondents), blog posts and articles (20%), books (15%), or social media engagement (17%). 'You might not think your referral strategy has much to do with your professional services firm’s brand. Branding
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    majored in advertising and public relations then went on to get my Master’s in public relations and corporate communications. know these prospects need: a better website, SEO research and an execution plan with ongoing optimization, social media consulting. 'Welcome to another new blog series! Zero sales experience. There is no secret.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
    If you feel as if you have your content creation needs handled, consider turning to an agency or consultant for help in creating and implementing a promotion strategy, which could include social media, PPC, display advertising, lead gen, and more. Training, finding the right talent, measurement, were all areas of concern as well.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] CMO Disruption: Marketing Is More Than Just Promotion!!!
    CMOs are struggling with how to deal with the massive changes happening in the media landscape. used the now-famous example from Julie Fleischer at Kraft who said that content marketing is four times more effective than even their most targeted advertising. 'I recently did this Google Hangout with Jon Reed on CMO Disruption. Right?
  • KEO MARKETING  |  FRIDAY, MARCH 6, 2015
    [Advertising, Media] LinkedIn Adds Display Network and Lead Gen Suite
    Ever since the social media channel acquired B2B marketing firm Bizo last summer, there has been heavy speculation of a big push to attract more of the B2B crowd. KEO Marketing can help B2B marketers implement a marketing strategy that encompasses social media and online advertising tactics.
  • VIRALLY BLOG  |  FRIDAY, MARCH 6, 2015
    [Advertising, Media] Let’s Talk About C8H11NO2 In Social Media
    'Have you ever wondered why social media is addictive, why you can’t seem to drag yourself away from scrolling through Facebook? People aren’t addicted to social media per se, it’s more of an addiction to the dopamine the brain produces every time you receive a notification. How social media keeps us addicted.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] Instagram Releases New Visual Storytelling Ad Format
    'Instagram’s latest advertising option, carousel ads, allows businesses to resonate with others through the power of visual storytelling. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.” Will you be adding them to your list of social media marketing tactics to try?
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] B2B Marketing: Six Need-to-Know Nuggets
    guy named John Wanamaker, who was a pioneer of advertising in the early part of the 20 th century, made the famous observation, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Sometimes there’s just too much going on for a single-topic post! Monitoring Performance. Growth in Technology.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    There are so many technologies available to help marketers with video, social media strategy, search and SEO, paid advertising, influencer marketing, and content management. 'Image: courtesy of Dplus visuals. Struggling to Adapt. ” 2. Too Too much segmentation and specialization. Click To Tweet. Click To Tweet. ” 5.
  • KEO MARKETING  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] Now Available: Guide to Blending Search and Display
    The essential guide for marketers entitled “ How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI ” is now available from KEO Marketing. Consider these statistics: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Specific Media ). 'It’s here!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] How B2B Marketers Can Leverage Social Media Product Advertising
    'Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] How to Generate More Leads from Social Media
    'Generating leads from social media can be a challenge for many businesses. Many marketing teams and the C-Level executives that manage them don’t always see the value in allocating budget for social media. According to Salesforce, 66% of marketers now rate social media as core to their business strategy in 2015 – up from 24% in 2014.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Advertising, Media] 13 Easy-to-Use Tools for Creating Killer Visual Content
    The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. Social media is an excellent starting point. Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog. Don’t have any images?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Advertising, Media] Critical guidelines to help you determine your optimal online advertising partner
    'By Eric Wittlake, {grow} Contributing Columnist If you’re responsible for a marketing budget, you probably get so many calls from sales reps pitching media or online advertising programs that you’ve stopped answering calls from numbers you don’t know. So how do you find the right media partners?
  • ENGAGE  |  TUESDAY, MARCH 3, 2015
    [Advertising, Media] Do Facebook Likes Matter?
    'In my previous post , I broached the subject of finding an effective social media strategy for your brand at a time when organic reach is on the decline. Don’t think of Facebook likes as a vanity metric — the more you have, the better you feel about your brand and your social media marketing efforts. That’s a fair question.
  • CRIMSON MARKETING  |  TUESDAY, MARCH 3, 2015
    [Advertising, Media] Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement
    'There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Advertising, Media] Do I need two Twitter accounts?
    They view the platform as just another way to broadcast company advertising and press releases. By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. Do I need to have two Twitter accounts?” ” A great question. It’s that simple.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Advertising, Media] How to be Twitterific – 39 Expert Twitter Guides and Tips
    Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros. ” 6 Ways to Get Your Tweets Noticed by Social Media Examiner.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Advertising, Media] How B2B Marketers Can Get the Most Out of LinkedIn
    'You might view LinkedIn as the quiet workhorse of the social media world. You want to avoid blatant advertising here. Let KEO plan a marketing strategy for your business that includes LinkedIn and other relevant social media marketing channels. social media Be active in Groups. Configure carefully targeted ad campaigns.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Advertising, Media] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    When McDonald''s does talk about its food on social media, it does so in an almost scientific way. Meanwhile, this is how Burger King markets its fries on social media: Another difference between the two burger brands is their respective spots on the quirkiness spectrum, especially in regards to Twitter. 'Ba da ba ba ba, I’m lovin’ it.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Advertising, Media] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    do recall that the arrival of that thick, glossy copy of Communication Arts magazine was a big deal, as was the regular appearance of Advertising Age and AdWeek. Media Life Magazine has been around since 1999. The online edition of the venerable magazine is a great place to stay current on advertising trends in digital media.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Advertising, Media] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    They are looking to advertisers to fund this growth. Before it’s acquisition, the company spent no money on advertising or marketing. Features for Marketers: WhatsApp hasn’t introduced an advertising option for brands, and the founders have been adamant about the service remaining ad-free. Millennials. Generation Z. 1) WhatsApp.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Advertising, Media] So You Are Changing Your Name – Learn What to Do Digitally.
    Update Your Paid Advertising Campaigns. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development Whoo-hoo!!! You are done. Let the money roll in. But in reality… D’oh! Email.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Advertising, Media] Top 5 Music And Audio Mistakes Made In Videos
    For example, not all music can be put on YouTube without getting flagged or removed, especially if it’s for a product you are advertising. Here’s a list of a few different websites that will give you high quality music at a reasonable price, that includes licenses for all the media needs you may have: Bedtracks. Pump Audio.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Advertising, Media] Facebook Launches Product Ads
    The social media site just launched Product Ads. This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone. Here’s what you should know about this new advertising tool: What do Product Ads mean for you? Two things.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Advertising, Media] Marketer’s Guide to Blending Search and Display
    'KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Advertising, Media] Does Marketing Get No Respect?
    Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it. Advertising is what consumers tune out.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] Inbound 101: Three Major Inbound Components
    Common outbound marketing techniques include cold-calling, print advertising, T.V. advertising, junk mail, spam, and trade shows. Social Media – Social Media is another low-cost method for increasing your exposure online. 'Let’s begin by defining what inbound marketing is at a basic level.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    By tracking keyword conversions, you’ll be able to optimize your bid strategy and overall media spend. B2B Marketing Campaign Measurement Google AdWords lead generation PPC Advertising search marketing SEM paid search Paid Search Agency Paid Search Consultants Paid Search Tips PPC ppc best practices sem best practices And so on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Social Sharing Elements – Keep social sharing top of mind by adding relevant social media sharing buttons and link references. Trade Show Appointments. For Image Markup.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] It’s not your house to pwn so remember your place
    If you’re reading this post, you probably need to take this doubly or trebly to heart because you’re probably a promoter, a publicist, a social media marketer , a digital PR professional, a marketer, a salesman, or even a social media influencer yourself. Letter of the law doesn’t cut it in social media. It doesn’t matter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] Don’t block me bro: Internet ad blocking takes hold
    'Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. An advertising victory or disaster? Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. SEO is advertising. Bob Leonard transcribes his interview with video SEO expert Daniel Loeschen of LT Creative Media on how to search-optimize video content. But change is.”
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    These newly-public companies are no doubt trying to develop marketing and management teams that can help them compete, and because public companies are often scrutinized by investors, media, customers, and the competitors, these marketers need the ability to demonstrate results in a quantifiable way. And the biggest issue? The People Problem.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Advertising, Media] What is Digital Darwinism and How Does It Affect Your Brand?
    These successful players seem to be pulling away from less robust digital brands and gaining further momentum as they build up positive word of mouth on social media.” “Competition among brands is steadily increasing as branding channels and messages proliferate.” The State of Digital Marketing. This describes 20% of buyers.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Advertising, Media] Copywriting Lessons From Companies Doing It Right
    The continuity of a brand, despite the advent of new media, hangs on the tenor of a singular voice. First, the article isn’t written by Intel’s media relations team. on social media shows the affinity for the product and its ability to get people excited about a typically awkward topic. The same rule applies with social media.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Advertising, Media] 5 Super Simple Ways to Show Your Readers You Understand Them
    Quora and Yahoo Answers are two of my personal faves, but one I started using recently is FAQ Fox (hat tip Orbit Media Solutions for introducing me to it). After typing in the keyword, I selected the Advertising/Marketing tab and hit Search (you can add or delete sites already listed for relevance). Yeah, I don’t either ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Advertising, Media] Four lessons in marketing data analysis for beginners
    asked what I thought was a logical question, “How do we know with statistical certainty that your change made the difference and that this didn’t happen by chance alone, or some confounding factor like advertising or seasonality?”. After just a week, they came back with some good news. They looked at me with blank stares.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Advertising, Media] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    Two very different definitions of “traditional” that are likely going to respond to social media messaging or PPC campaigns as a recruitment method in very different ways. Your pay per click advertising has not been generating the quality leads you thought it would. Questions First. Strategy Second. Both have their potential pitfalls.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Advertising, Media] Social Selling 101 – 3 Social Technologies To Get You Started
    Instead of having to search to find out which social media channels they’re using, it shows you all of them. It’s like television advertising; do you want your spots to run at prime time, or when no one is watching? 'People often ask me which technologies I use to run my day to day social marketing. They are all easy to use. BufferApp.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Advertising, Media] Let’s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 'Marketing has become extremely personal. And the best part about personalization? Consumers love it. Personalization is everywhere.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Advertising, Media] Seven Expert Google Analytics Guides
    How to Setup Google Analytics: 5 Quick Videos That Make it Easy by Orbit Media Studios. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.” Image credit: iMedia Connection. But, as with (perhaps) our brains, most businesses don’t utilize all of the capabilities of GA.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Advertising, Media] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    'In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] These Customer Service Quotes Will Inspire You to Change Your Service Philosophy
    This is particularly true for the phone and social media, channels that too many businesses (wrongly) view as either too complicated or unnecessary, despite the fact that the numbers say otherwise. Zappos takes most of the money it could spend on advertising and invests it in customer service. We’ll start with the top image.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] Marketo and Facebook—Delivering The Right Message at The Right Time
    But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. In either case, these integrations are making it possible for marketers to tightly intertwine paid Facebook advertising directly with an ongoing digital marketing campaign powered by Marketo’s industry leading marketing software.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] Pinterest Adds App Pins and Possibly a ‘Buy’ Button
    The social media site is known as a one-stop discovery site, with information on all sorts of interests. Just like other social sites, Pinterest is making a move into the advertising world. Breaking News Social Media app pins pinterest Pinterest buy button pinterest rich pins Social Media Marketing How will app pins work?
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz
    However, it wasn’t until an article titled “Can You Really Let Employees Loose on Social Media?” When Etherington came on board as CMO, he was dead set on boosting their profile and saw employee engagement through social media as a natural path to follow. Please check out @SocialEmployee media buzz! Despite being a $1.2
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] Facebook Launches ‘Relevance Score’ for Ads
    Here are a few: It can lower your advertising costs. Facebook hasn’t given any specifics on the discount, but any break on advertising costs is a welcome one. Your advertising goal is more important than a number. 'Like your high school English teacher, Facebook is breaking out the red pen. Yes, you read that right.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] Google Indexing Tweets: What Does It Mean For Your B2B
    Rowghani worried that the deal would limit the amount of privacy and control over the social media network’s content.  It sends tons of free traffic to their website where they can be advertised to. B2B Web Strategy SEO Social Media Twitter That’s right, all tweets are now being indexed. The Details. Why Partner? Takeaways.
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