• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Advertising, Media] 5 Reasons LinkedIn Has Lost Its Luster
    Adding to the confusion, many social media experts jumped on endorsements as a way to get someone’s attention. So the next time someone endorses you, remember this: your connections are now choosing what information LinkedIn has about you, and advertisers are using that information to market to you. And that was good! ” 4.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Advertising, Media] Facebook Introduces “Buy” Button – What It Means for Your Biz
    Here’s how the new advertising product will appear on Facebook: Image courtesy of the Facebook blog. Breaking News Social Media advertising Buy Button e-commerce Facebook social network 'Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Advertising, Media] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    You can amplify your content through a variety of ways, including paid promotion, social media, email, link earning , etc. Optimize their social media profiles and or help them write content for your company’ site. The most important step: Make the media’s job easier. Visits = readers and readers = advertisers.
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Advertising, Media] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Advertising, Media] The C-Word and Higher Education Marketing
    Fathom’s Education Quarterly Standard decomposes this trend more completely, but from a 30,000 ft view we see  increased participation in online advertising of all kinds, and much more social media and content strategy expertise and creativity  – all to engage with and attract potential students.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Advertising, Media] 23 Outstanding Social PR Guides
    But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. ” What’s Changed, What Hasn’t in Media Relations by Business2Community. ** 5 STARS.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Advertising, Media]  5 Tips for Marketing in a Highly Regulated Industry
    So while the Federal Trade Commission (FTC) has truth-in-advertising, credit, and privacy standards that apply to all businesses, they also have some rules and compliance guides for particular industries. And With new social media channels popping up every day, this volatile situation is only going to escalate. Ed. ).
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Advertising, Media] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    One of the essential themes in my talk was the concept of trust—specifically why employee use of social media can establish connections with communities in ways that traditional advertising has never been able to. Salesforce wrote an article last year listing 45 ways to build brand trust through social media.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Advertising, Media] Don't Miss Out! Catch Up on This Week's Most Shared Content
    Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. Twitter recently unveiled a new tweet activity dashboard that will provide advertisers, Twitter Card publishers, and verified users real-time data about their individual, organic tweets.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Advertising, Media] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    'Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 51% responded “somewhat effectively”.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Advertising, Media] Don’t Make Marketing Decisions Based on Bad Data
    When new leads come in, along with the contact information being collected, the source where they originate should also be captured, whether that is organic search, advertising, prospecting, or any other marketing activities. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data. How Do You Prevent Bad Data?
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Advertising, Media] Is Author Rank Really Relevant?
    Advertising shields have been put in place and are getting more effective. Focus on relevance, looking for opportunities to link back to your content on legitimate sites with guest posts, via social media, and any which way that can be described as user-focused. Understand: Google’s in the advertising business. Authorship.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Advertising, Media] How Your Brand Can Avoid These 5 Social Media Mistakes
    Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about? Sure, it’s great to build your presence on social media channels, but keep in mind they’re not truly yours. 'Oreo. Starbucks. Coca-Cola.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Advertising, Media] Customer Lifecycle Marketing: Reporting, Part 1
    The typical B2B company uses some combination of content marketing, advertising, social media, tradeshows, media relations, and optimizes web efforts with search engine optimization. Social shares : The number of shares in the given tracking period for each social media site you track. Attract. How popular is your brand?
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Advertising, Media] Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]
    The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . He shares how one Google advertiser has successfully combined old guard creative marketing skills with new marketing intelligence mechanics to succeed in search.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Advertising, Media] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
  • E-STORM  |  WEDNESDAY, JULY 16, 2014
    [Advertising, Media] The Executive Guide to Programmatic Media Buying – Programmatic Simplified
    'Even though programmatic buying has been an industry buzzword for over 5 years, I have a feeling that many marketers are not completely clear on what this ‘new’ way of media buying is and what it really means for their business. Display Advertising Online Marketing Trends
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Advertising, Media] Does blogging still matter in 2014?
    Readers used comments to engage with the author, but that role is now dominated by other social media outlets. My mentors used to say that blogging is the best advertising for the products and services you offer on your website. Your services and products are the best advertising. 'By Mars Dorian, {grow} Contributing Columnist.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Advertising, Media] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media. This really boils down to the nature of earned media. Please check out @SocialEmployee media buzz! So what is the right balance to strike? Master the 80/20 Rule.
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Advertising, Media] 5 Tips for Better Twitter Advertising
    Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 15, 2014
    [Advertising, Media] Are You Ready For Marketing 2020?
    Today, agencies are absorbing the impact of programmatic buying, the increasing backlash against interruptive techniques from consumers, the decreasing number of ways to “game” search engine optimization and the decline of insertions with traditional media channels. Today, The Mad Men Are Truly Mad. Will The Last One Here Turn Off The Lights?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Advertising, Media] If I were the King of Facebook …
    Why is Facebook advertising no better than TV? Related Stories New insights into online radio, podcasting and Google + The economics of social media and why the Facebook-WhatsApp deal makes sense Five unusual podcasting tips from the trenches Is being disruptive a business strategy? Why is Facebook advertising no better than TV?
  • LEADERSHIP  |  TUESDAY, JULY 15, 2014
    [Advertising, Media] 10 Ways to Empower Channel Partners and Drive Sales Growth
    Branding, advertising and promotional tools and support. Show them how to leverage social media. Many B2B players today have started realizing that volume of social media activity alone cannot fuel demand generation. The reality is that the demand generation responsibility rests almost entirely with the manufacturer.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Advertising, Media] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    There''s only one catch: The new tool is only available to Twitter advertisers, Twitter Card publishers, and verified users. The number of retweets, replies, favorites, follows, link clicks, embedded media clicks, detail expands, user profile clicks, and email shares each tweet has received. How does media perform in your tweets?
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Advertising, Media] 77+ Resources for Amazing Copywriting
    AdCopyWriting – A website about marketing, advertising, and writing stuff that sells. Copywriting Cheat Sheet – An embeddable cheat sheet infographic that covers the basics of writing copy for email, social media, and the web. Spend it copying (by hand) web copy, advertisements, and headlines written by the best in the business.
  • WINDMILL NETWORKING  |  MONDAY, JULY 14, 2014
    [Advertising, Media] Why You Can’t Use Consumer Reviews to Prove your Ads
    According to a recent advertising law case, the answer is no. Regulatory Framework Before exploring this case, let’s first lay out the regulatory framework for advertising … Continue Reading. Social Media and the Law 'Consumer reviews online can launch or crucify a business. Does that mean they can also prove your claims?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Advertising, Media] 25 ideas for your social media network strategy
    'Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. 7)     Look through other social media accounts. But a network plan?
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Advertising, Media] Which Brand Won the World Cup?
    It’s hard to say which brand has achieved the most impact without access to data, but to me one of the most interesting advertisers was Beats by Dre stereo headphones. Their official sponsorship of the World Cup is a great help, and they’ve done well on social media, with the Brazuca Ball Twitter account racking up nearly 3.2
  • VERTICAL RESPONSE  |  FRIDAY, JULY 11, 2014
    [Advertising, Media] Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Jason Miller , Sr. Miller provides excellent tips for small businesses on why using Sponsored Updates in LinkedIn as part of your social media strategy is a good idea.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Advertising, Media] Capture Customers’ Imagination with Corporate Journalism
    There’s too much email, too much advertising, and too many marketing messages. Research shows that consumers believe traditional news media like the Wall Street Journal and CNN. 'There’s an information overload and you can feel it. Restaurants have TVs and loud music. Our smart phones are constantly notifying us.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Advertising, Media] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    When you''re starting from scratch, it can be tempting to push your message with advertising, email blasts to purchased lists, cold calling, trade shows. The new deck is a visual guide for entrepreneurs who want to grow their business using SEO, blogging, and social media. 'Trying to get found as a startup is no easy task.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Advertising, Media] Marketing Agency Leaders Discuss: The New Agency Model for Success
    'It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. There’s a new agency model emerging, as agencies go from a focus on outbound advertising campaigns to engaging more deeply in the entire outbound – and inbound – marketing process. Agency
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Advertising, Media] Where does Google+ fit into your B2B Marketing plans? [infographic]
    After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. In addition, you’ll be able to take advantage of all the tools associated with Google’s social media service, including Google Hangouts.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Advertising, Media] Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
    'Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Who’s doing it right?
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Advertising, Media] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    'Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. If you don’t plan on doing all three of those things—consistently—then it won’t benefit you to invest in social media. Manufacturing Social Media Uncategorized
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Advertising, Media] B2B Demand Generation Experts—A Call to Arms
    Pay to play models in social media channels such as Facebook. Read 5 Ways to Optimize Social Media Channels and Get Results. Break free from the clutches of paid advertising. Free yourself from being dependent on paid forms of marketing and advertising such as PPC. 'Time to Declare Independence and Take Control!  .
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Advertising, Media] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    fans are also turning to social media to see what other fans have to say. Advertising. Social Media. 'Author: Stephanie Barnes With only Brazil, Argentina, Netherlands, and Germany left, many countries are mourning the end of the World Cup – but major brands are betting you aren’t over your futbol fever just yet. Star Power.
  • ENGAGE  |  MONDAY, JULY 7, 2014
    [Advertising, Media] This Week in Content: A Content Marketing Refresh
    And so has digital marketing—while Pay Per Click (PPC) advertising once ruled, these days brands are interested in creating long-term relationships with consumers through true content marketing strategies. Social Media Marketing and Content Marketing: What’s The Difference? Social Media Today. Inquisitr. Marketing Land.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Advertising, Media] A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]
    And with the decline in organic reach , more and more companies are using Facebook advertising to do just that. It''ll teach you how to: Target Facebook advertising and content to people who have visited your website, used your app, or signed up for an email list. PPC Social Media 'Don''t think you have an audience on Facebook?
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Advertising, Media] Hinge’s Fab Five: June 2014
    While it can be an effective advertising tool, Google Adwords is also a complex program. This post, complete with plenty of visual aids, provides 10 key steps to make your online advertising even more successful. Henley Wing, Social Media Examiner. What You Should Expect From Your Marketing Department. On Google+ or LinkedIn?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Advertising, Media] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. 'Today''s email vendors face an interesting business challenge.
  • WRITTENT  |  THURSDAY, JULY 3, 2014
    [Advertising, Media] 9 Sure-Fire Copywriting Formulas to Grow Your Audience
    While there are a number of both battle-tested and brand spanking new  copywriting tips and formulas in existence, there are a handful that translate especially well to forms of content outside of advertising and sales. Originally created as an advertising formula for copywriting, this one also lends itself well to other content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Advertising, Media] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. 'By Mandy Edwards, {grow} Community Member. He (she?) Buffer.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Advertising, Media] 6 Ways to Make Social Measurable
    'Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. For the most part, people are more likely to trust their friends and family than to trust advertising, which is what makes social so powerful. Social Media But how can you measure your social marketing ? Shares.
  • MARKETING ACTION  |  WEDNESDAY, JULY 2, 2014
    [Advertising, Media] Drip Marketing 101: Benefits and Best Practices
    Consider using timed social media posts, SMS text messages, direct mail such as letters, postcards, brochures, and printed newsletters, as well as phone calls. But if they don’t work as advertised, they can alienate your potential customers as well. Use social media to push out “something of the day” to your followers. Too late?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links. “NoFollow” helps disclose that paid advertisements have goals outside of search engine ranking.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] How to Set up LinkedIn Sponsored Updates
    With a click of the launch campaign button, your advertising is now in motion. Social Media advertising linkedin Social Media Marketing social network Sponsor update 'LinkedIn has always focused on the professional audience from the very beginning. However, like other social networks, LinkedIn evolved.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Advertising dollars underwrite everything else, including self-driving cars.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] The 4 Things Digital Marketers are Missing
    You have access to search patterns, interactions with advertising, and conversations on social media to help you make informed, data driven decisions about how your customers ARE behaving – not how you think they’ll behave. ROI-Driven Metrics. However, it is possible to measure too much. How many items are on your list? In Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] Is being disruptive a business strategy?
    MLT Creative is an occasional business partner and an advertiser on {grow}. by PeterJ42 Related Stories Two technologies that will disrupt marketing strategy New insights into online radio, podcasting and Google + Where does social media fit in the marketing mix? But here is the nagging question I’ve had tumbling through my mind.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] 5 Little Ways to Get More Facebook Likes
    5) Pay for new Likes (Fans) using Facebook Advertising. 25 Ways to Get More Social Media Followers. Social Media 'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. link to your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 29, 2014
    [Advertising, Media] How to find homegrown content marketing evangelists
    'Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm.  Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. But how do you find these people? It’s enthusiasm. Retail Staff.
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Advertising, Media] What is Integrated Digital Marketing (IDM)?
    Or to have just a strong social media strategy? Using Paid search tactics such as Google Ad Words will offer your brand numerous ways to micro target prospects more cost-effectively than many traditional forms of advertising. Not unless they are integrated! What exactly is IDM? Watch and learn. Follow @Spenceafied. Defining specific.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 27, 2014
    [Advertising, Media] The New Influence of Points and Voting on reddit
    Before getting into these changes, what this means for redditors, and what this means for marketers and advertisers, we first need to understand how voting systems influence that very nature of social websites. 'On June 18, reddit announced a change to their traditional voting system and how it’s displayed. Reddit
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Advertising, Media] The World Cup of Marketing Part 1: Nike Vs. Adidas
    The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media. In fact, brands are projected to spend upwards of $75 million on official sponsorships, advertising, and social media campaigns around the World Cup. Social Media. Video.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 26, 2014
    [Advertising, Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
    PPC ROI: The return on PPC investment Informatica expects from its advertising program and how Informatica fine-tunes its keyword approach across various regions. She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Advertising, Media] Skepticism on Gallup’s Gloomy Social Media Assessment
    'A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Advertising, Media] Why CEOs Shouldn’t Trust Marketing
    Coca-Cola, with their sophisticated measurement infrastructure, concluded that social media buzz doesn’t impact sales. Coca-Cola, with their sophisticated measurement infrastructure, concluded that social media buzz doesn''t impact sales. 'By Eric Wittlake, {grow} Contributing Columnist. in 10 CEOs don’t trust marketing.
  • LEADERSHIP  |  TUESDAY, JUNE 24, 2014
    [Advertising, Media] Interesting Infographics: Top Social Media Questions that Marketers Want Answered
    'What is your social media plan for the rest of the year? Paid advertising? This infographic from Ciceron based on Social Media Examiner’s 2014 Social Media marketing Industry Report lays out what should be in your social media plan plus the burning questions that marketers want answered. Facebook? LinkedIn?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Advertising, Media] The Marketing Industry According to Google Autocomplete
    Marketing and Advertising According to Google Autocomplete. 2) Advertising is. 4) Advertisers are. Social Media According to Google Autocomplete. 1) Social media is. 2) Social media is for. 'You know when you’re so close to another person that they literally finish your sentences for you? 5) CTAs are.
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Advertising, Media] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media: Videos can easily be used to explain your products or services to potential customers.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Advertising, Media] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    The Internet forced marketers to go digital, using new online strategies (email, banners, and PPC ads) in conjunction with traditional offline advertising (TV, radio, direct mail, and print) to drive prospects to a web address to fill out a form or make a purchase. 'Everyone today has a smartphone. Display: U.S. Call Routing Call Tracking
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Advertising, Media] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    The Internet forced marketers to go digital, using new online strategies (email, banners, and PPC ads) in conjunction with traditional offline advertising (TV, radio, direct mail, and print) to drive prospects to a web address to fill out a form or make a purchase. 'Everyone today has a smartphone. Display: U.S. Call Routing Call Tracking
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Advertising, Media] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    The Internet forced marketers to go digital, using new online strategies (email, banners, and PPC ads) in conjunction with traditional offline advertising (TV, radio, direct mail, and print) to drive prospects to a web address to fill out a form or make a purchase. 'Everyone today has a smartphone. Display: U.S.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Advertising, Media] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    ” Not only are brands irritated that they’re having to pay a second time to reach their audiences on Facebook; but they’re becoming more skeptical of Facebook as an advertising partner overall. On top of declining organic reach and rising doubt in ad effectiveness, Facebook advertising is also getting more expensive.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Advertising, Media] How Long Does Inbound Marketing Take to Reach Success?
    comfortable sleep where companies could leverage the power of media to interrupt what consumers were interested in and shout marketing messages at them. The buyer can also use social media to get the opinion of friends and even strangers. advertising, trade shows, speaking events, direct mail and public relations just to name a few.
  • HUBSPOT  |  SATURDAY, JUNE 21, 2014
    [Advertising, Media] The Social Media Shootout: How Brands Are Reaching Fans During the World Cup [Infographic]
    Social media plays a huge part in where we get our sports news, how we connect with other fans, and how we interact with our favorite (and least favorite) sports teams and athletes. Social Media marketing data
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Advertising, Media] A Definitive Guide to Using Facebook Insights for Your Business
    “The insights on a boosted post tell me what activity was generated around the money that I spent, which is really important,” says Derek Overbey, VerticalResponse Senior Social Media Manager. For example, there’s no use advertising your dating app to an audience where the demographic includes mostly married people.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Advertising, Media] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements? Hey SSSA, First of all, great job taking initiative on your business idea by setting up your website and social media accounts.
  • BIZNOLOGY  |  THURSDAY, JUNE 19, 2014
    [Advertising, Media] Mobility and why it matters
    Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Media is Digital. Instagram, SnapChat, Flipboard and Waze, whose platforms have mobility at the heart of their proposition, are the hottest and fastest growing media. billion. What am I doing?
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Advertising, Media] 60 Marketing Acronyms Every Industry Pro Should Know
    To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. See SaaS.).
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Advertising, Media] Why is SoLoMo Beneficial for Business?
    The tactic takes advantage of the fact that people are constantly using mobile devices to seek out new resources of interest through social media, content, and e-commerce. This facet refers to choosing and utilizing social media platforms in order to promote your content and engage with your target audience. Think Local.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Advertising, Media] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The tactic takes advantage of the fact that people are constantly using mobile devices to seek out new resources of interest through social media, content, and e-commerce. This facet refers to choosing and utilizing social media platforms in order to promote your content and engage with your target audience. Think Local.
  • ENGAGE  |  WEDNESDAY, JUNE 18, 2014
    [Advertising, Media] How to Find and Choose a Photographer
    There are several good websites that display a variety of photographers: WorkBook , Society of Publication Designers , AIGA , The Art Director’s Club , ASMP American Society of Media Photographers and AOP The Association of Photographers are a few examples. 'I remember the first time I had to find a photographer for a photo shoot. I thought.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 18, 2014
    [Advertising, Media] Grow Your Email List Using Twitter Lead Generation Cards
    Outdoor apparel store, Rock/Creek , got 1,700 new email sign ups in a week by using this social media tool. Go to the advertising option and select “cards” and “create new card.” Social Media email marketing Growing Email List Social Media Marketing Twitter Twitter Lead Generation Cards Interested?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Advertising, Media] What Online Marketers Know About You
    'According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. But no.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 18, 2014
    [Advertising, Media] How Peggy Olson Would Design for Interactive
    'How would Peggy Olson design for interactive media? When I was studying advertising in college we were told the eye tracked across a page in the form of a capital Z, starting in the upper left. You don’t have to have a degree in advertising layout and design to pull this off. Three key interactive design best practices. Uh huh.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Advertising, Media] The Art and Science of Viral Videos
    “ Flea Market Montgomery ,” a musical video advertising for a flea market. Based on his years of experience in the marketing industry , Berger believes that word of mouth is more effective and more important than conventional advertising because, “we don’t listen to ads, we listen to our social ties.”
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Advertising, Media] 14 Brilliant B2B Marketing Strategy Guides
    but only 31% measure it against revenue”), and developing individual strategies for each social media platform. 'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. What types of messages matter most to today’s buyers?
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 16, 2014
    [Advertising, Media] Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands
    As social media is rising in importance among marketers and companies, I am fascinated about how brands are developing these ideas in order to help them maximize the new rise of social media. Enables you as a marketer to create content, marketing, communications, entertainment and advertising. Not as easy as you might think.
  • ENGAGE  |  MONDAY, JUNE 16, 2014
    [Advertising, Media] This Week in Content: The Benefits of Leader-Generated Content; Content Marketing on the Global Stage
    All of those buzzwords—strategy, execution, advertising, social media, content, digital experiences—have melded into a single phrase: converged media. 'This week we take a look at content marketing from a slightly different vantage point—the C-suite, and how your brand’s leaders can add value to the conversation. Think again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 16, 2014
    [Advertising, Media] Help me solve marketing’s biggest mystery
    Television, print, digital, social media all coalescing into a perfect blend of viral heat. It wasn’t the first campaign to seamlessly integrate traditional and social media but it was the first to make it a central part of the campaign. So even in advertising’s greatest showcase there aren’t many (any?) Wrong.
  • HUBSPOT  |  SUNDAY, JUNE 15, 2014
    [Advertising, Media] People's Choice: This Week's Most Popular Articles
    Despite this content''s popularity on social media, it''s possible you missed these stories. How to Build a Successful Native Advertising Campaign. Native advertising is the current “it” tactic for marketers. content creation Advertising Better Content Through Chemicals? Tweet. Read this blog post to find out!
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Advertising, Media] 5 Common Content Syndication Mistakes
    Like other inbound marketing programs – search, social media, and the like – content syndication is one more way to increase the chances that a qualified prospect, on any given day and at any given time, finds and engages with your company when he or she is searching for your kind of solution, or even researching a relevant topic.
  • HUBSPOT  |  FRIDAY, JUNE 13, 2014
    [Advertising, Media] 10 Commercials That Challenge the "Doofus Dad" Stereotype
    This is the image many brands and advertisers have been promoting for years. And it’s the type of dad that deserves more than a supporting role in today’s advertising. Advertising 'This post originally appeared on The Agency Post. To get more agency-related content, you can subscribe to The Agency Post here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 13, 2014
    [Advertising, Media] Facebook’s latest move just the tip of the privacy iceberg
    This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. Advertisers applauded the move. In any event, this is a bold move by Facebook to turn your private web browsing history into advertising gold.
  • ENGAGE  |  FRIDAY, JUNE 13, 2014
    [Advertising, Media] Step into the Light: Why You Must Be Measuring Your Content’s Performance
    Gone are the days of “we don’t know which half of our marketing/advertising is working.” Set goals for engagement for each piece of content that refers to those actions: every blog post, website article and social media post. Common sense tip: Help your creatives help you. Make it a habit. Measure and share the results – good and bad.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 13, 2014
    [Advertising, Media] The Visual Web: How It’s Connecting Marketers to Customers Like Never Before
    Value for Consumers and Advertisers. For advertisers? Reach, engagement, emotional resonance, and the ability for consumers to make connections to a brand not easily achieved by other methods of advertising. Lipsman advocates for native advertising. Want to learn more about how you can make social media work for you?
  • FATHOM  |  FRIDAY, JUNE 13, 2014
    [Advertising, Media] Advertising on Social Media? Be Prepared for Mobile Traffic!
    'Advertising via social media channels can get you in front of a much broader audience. Another area where mobile dominates in usage is on social media.  Obviously, your audience might be different, but it’s a good example of how important mobile is to advertising on social media.  Makes perfect sense, right?
  • HUBSPOT  |  FRIDAY, JUNE 13, 2014
    [Advertising, Media] The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
    The agency wanted to make it look like diamonds were everywhere, and t hey started by using celebrities in the media. Every one of De Beers'' advertisements featured an educational tip called, "How to Buy a Diamond." Image Credit: De Beers , Advertising Archives. Advertising marketing agency How did that become the norm?
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Advertising, Media] Choose the Right Social Networks to Boost Your Business
    You have to embrace social media and integrate it into your marketing strategy. If you are a large well-known brand you may already have a good idea of which social media platforms your target audience prefers to engage on. There are hundreds of social media networks out there, which can be completely overwhelming to the newbie.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 12, 2014
    [Advertising, Media] How to Create Genuine Experiences in Your Online Marketing Campaigns
    Yet, businesses continuously “dumb down” their marketing and advertising for users in hopes of reaching the highest number of people. Another great example is the Disco Cab, which was mentioned by Ramon DeLeon in his presentation at Social Media Strategies Summit  that I covered in Chicago this year. 'Users online are smart.
  • HUBSPOT  |  THURSDAY, JUNE 12, 2014
    [Advertising, Media] 8 Brands That Totally Nailed Their World Cup Ads
    The World Cup is as epic as events can get, so it only makes sense brands pull out all the stops when it comes to advertising. Advertiser : ESPN. Advertiser : McDonald''s. Advertiser : Banco de Chile. Advertiser : Kia. Advertiser : Adidas. Advertiser : Hyundai. Advertiser : Visa. Advertising
  • HUBSPOT  |  THURSDAY, JUNE 12, 2014
    [Advertising, Media] Why You Can't Resist Clicking on This Article: The Clickbait Conundrum
    Back in the late 1800s, newspapers were really concerned with increasing their circulation numbers (kinda like the way most media companies care about pageviews today ). Since then, media companies have all used "yellow journalism" techniques to get more people reading their content. You recognize it''s pandering to you.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Advertising, Media] Is Outbound Marketing Dead?
    In a nutshell, outbound marketing includes tactics popular during most of the 20th century where people were interrupted while they were consuming media in which they were interested. Examples include advertising, cold calling, direct mail, email spamming, etc. Social media is used to help spread their content and attract more traffic.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 12, 2014
    [Advertising, Media] Online Banner Ads: Out with the Old, in with Interactive
    'The world of online advertising is evolving. The Interactive Advertising Bureau, which is made up of 600 media and technology companies and is responsible for selling 86% of the online ads in the United States, is leading the change-the-ads charge. According to the Interactive Advertising Bureau, people are 2.5
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Advertising, Media] 7 Tips for Creating a Better Call to Action
    Make your CTA stand out:  The two most prominent elements of your advertisement or marketing message should be the headline and the call-to-action. Connect with social media:  Use Facebook, Twitter, LinkedIn, and other sites as destinations for your calls-to-action. Know Your Customer – and Precisely What You Want Them To Do. Obvious.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 10, 2014
    [Advertising, Media] YouTube Insights for B2B from the Frozen Food Master
    The Brand Advertising Method: They post every one of their commercials on YouTube and hope they go viral. If you want some frozen food advice from Greg to go along with his YouTube advice, here is his list of the 50 Best Frozen Foods in 60 seconds: Social Media 101 Video B2B marketing brand marketing video marketing YouTube
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Advertising, Media] Search and Social Lessons from the Zenith Social Media Marketing Conference
    'Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Start with research: is your goal achievable? What’s the best way to accomplish it?
  • HUBSPOT  |  MONDAY, JUNE 9, 2014
    [Advertising, Media] How to Build a Successful Native Advertising Campaign
    Native advertising is the current “it” tactic, and as publishers are deciding the best ways monetize in an increasingly digital world, marketers like myself are figuring out how to take advantage of this great new opportunity. content creation Advertising 1) Get the Right Eyeballs. company size, title, industry, etc.).
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