• JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Advertising, Media] This Week in Content Marketing: The Business Case for Content Marketing as PR
    We also look at why GoPro closed its media division, and explore CNN’s partnership with a YouTube celeb to launch a new media property. According to this post on LinkedIn , Neistat’s decision to start a new media brand with the news net is a move to keep his work from getting stale, creatively. Image source.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Advertising, Media] Am I connecting with my customers enough? 10 tips for customer outreach
    Correspondence as well as website and social media content should all match the personality and “voice” of your company. Jump into social media. It’s nearly impossible to talk about customer outreach without talking about social media. Social media makes us more accessible to our audience. How’s your customer outreach?
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Advertising, Media] Who Will Win the War for TV Ad Dollars?
    Yet brands are still spending plenty of money on TV advertisements. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics. There are a few characteristics that differentiate the internet from media platforms that came before it. So what happened?
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Advertising, Media] Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
    As 2016 comes to an end, the media industry faces an uncertain future. While this huge disparity speaks to the nature of how Facebook presents content, it’s also indicative of a scary stat: Trust in mass media among Americans has plummeted to 32 percent , an all-time low. million times more than the top 20 real news stories.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Advertising, Media] 10 Trends That Defined Digital Marketing in 2016
    Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. The hashtag and timeliness earned them nearly 2000 retweets and some serious social media attention. Even the print ads set social media on fire. Visually-Driven Advertising. Get dunked today.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 8, 2016
    [Advertising, Media] How Millennials in the Workplace Are Revolutionizing Marketing
    After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 7, 2016
    [Advertising, Media] How Should Brands Adapt to a Post-Truth World?
    The video comes from Stop Funding Hate (SFH), a group that launched in August to pressure companies to stop advertising in three UK newspapers—the Daily Mail, Daily Express, and The Sun—which have been publishing “ divisive hate campaigns ” against minorities. There’s no website.) Ultimately, the key is consistency.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Advertising, Media] Putting Meaning Back Into Marketing
    Responses such as “social media, graphic design, advertising, emails and brochures,” are going to be most common – but chances are, if someone isn’t on the marketing team or doesn’t deal directly with the department, there’s probably some mystery to what’s being done there. What Do Other Departments Think Marketing Does? Smarketing
  • FATHOM  |  TUESDAY, DECEMBER 6, 2016
    [Advertising, Media] How to Set Your 2017 SEO Strategy: The Essentials
    With mobile usage representing 65% of digital media time—a number that is only going up—site speed, easy navigation, and responsive web pages are becoming more significant than ever. Leverage Your Paid Media Efforts to Improve Your Organic Presence. Blog Feed Content Marketing Digital Advertising SEO Social MediaOn-Site.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Advertising, Media] 3 Ways to Connect Video Advertising to the Customer Journey
    And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. There’s more opportunity than ever to create engaging journeys that provide value to your customers. Cross Channel Marketing
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Advertising, Media] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    technologies, including content syndication, online collaboration, blogging, and consumer generated media. Steve is a Forbes top 50 social media influencer. Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. https://traffic.libsyn.com/fir/forimmed-64.mp3. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Advertising, Media] 37 Big Data Case Studies with Big Results
    Evolv crunches more than 500 million data points on gas prices, unemployment rates, and social media usage to help clients like Xerox—who has cut attrition by 20 percent—predict, for example, when an employee is most likely to leave his job. By Rob Petersen, {grow} Community Member. Who’s using it? How are they apply data?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Advertising, Media] A Brief History of Social Advertising [Infographic]
    Social advertising is a big business. Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. While Facebook currently claims nearly 70% of the social advertising market, it's starting to get some serious competition from younger networks. in 2014 to $31 billion in 2016.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Advertising, Media] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    Yet with the political climate the way it is, more brands may pay closer attention to where their content and advertisements are being distributed. But it’s still something that the political views of media buyers might be making their first ever appearance in team meetings around the country. That may not be the case anymore.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Advertising, Media] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Orbit Media Studios. The takeaway: As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. 81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. Social Media Examiner. eMarketer.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Advertising, Media] Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic
    The goal was to entertain and inform an exclusive group of data-collection experts in tech, retail, fashion, and advertising. Social media engagement increased 36 percent. Starting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn’t have to worry. It appears the strategy is working.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Advertising, Media] 3 Neglected Content Distribution Trends You Should Test in 2017
    Social media is an obvious distribution channel that every sensible brand will pour its energy into cultivating. But brands will also need to move beyond social media and seek out niche communities where content-sharing is a cornerstone of engagement and interaction. Content distribution ranks near the top of this list.
  • HALEY MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Advertising, Media] LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?
    Whether it’s on LinkedIn, through your website, on social media, through pay-per-click advertising or other content marketing strategies, the Haley Marketing Group can help your staffing agency recruit the right talent. What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them?
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Advertising, Media] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. According to Create&Cultivate , social media influencers (animal or otherwise) can expect to earn around $3,000 per sponsorship deal when they hit between 150,000 and 250,000 followers. Maybe.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Advertising, Media] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    We also debate whether or not “content blindness” is a real thing, and consider the possibility that media companies’ drive to run at the speed of news (and eyeballs) might be killing truth in journalism — although it may also be creating an opportunity for brands. This week’s show. What’s Next? Image source.
  • CONTENTLY  |  FRIDAY, DECEMBER 2, 2016
    [Advertising, Media] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    Yet with the political climate the way it is, more brands may pay closer attention to where their content and advertisements are being distributed. But it’s still something that the political views of media buyers might be making their first ever appearance in team meetings around the country. That may not be the case anymore.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 2, 2016
    [Advertising, Media] 7 Holiday Fundraising Tips for Non-Profits
    Tip #5: Plan an easy giveaway on social media. Engage with your audience by offering a holiday-themed giveaway on social media. Use email to advertise your gift guide and link to it online. While retailers are in the midst of their busy season, so are nonprofits. Here are seven tips for last-minute fundraising. Start for Free.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Advertising, Media] 5 Disruptions to Marketing, Part 1: Digital Transformation
    For many businesses, digital has simply been the domain of marketing : web marketing, email marketing, search engine marketing, social media marketing, etc. Most digital natives don’t do a lot of content marketing, their own social media presences tend to be relatively modest, and you don’t see much display advertising from them.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Advertising, Media] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    This is consistent with our findings that show technology companies focusing their efforts relatively equally across numerous channels, from paid media to outbound calling. Consumer Goods And Services Invest Heavily In Paid Media. How The Marketing Channel Data Is Generated. For consumer goods and services, i.e Conclusion.
  • FATHOM  |  WEDNESDAY, NOVEMBER 30, 2016
    [Advertising, Media] How to Strengthen Your TV Ads with Paid Social
    Every morning when I wake up, the first thing I do is check social media and I do the same every night right before I go to bed. Social media shares everything with me from the latest news to what I should be making for dinner tonight. The Consumer Transition from TV to Social Media & Mobile Phone. Did you like this post?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Advertising, Media] How to Navigate the Social Ad Spend Solar System [Infographic]
    Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Social Media Advertising is Pay-to-Play.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Advertising, Media] 10 Examples of Facebook Ads That Actually Work (And Why)
    So, what does optimized Facebook advertising actually look like? Relevance is critical for success when using Facebook advertising. If you're showing ads that aren’t relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of advertising. Format 1: The Right Column Ad.
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [Advertising, Media] When Facts Fall Short: Why Brands Need a Point of View
    Being honest and transparent is important in any type of media. While content marketing has potential as a bold, direct way to communicate with consumers, advertisers are still struggling to find their voices. Blending these three together isn’t easy, which can intimidate advertisers. But audiences need more than that.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 28, 2016
    [Advertising, Media] Paid advertising on Facebook: the boost your content needs?
    These changes are driven by a desire to cut through clutter and see relevant content – and Facebook advertising has targeting features designed to get you in front of the audience most relevant to you. Social media marketing is only as good as the content behind it. Analytics Marketing social mediaIn short, yes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Advertising, Media] Your marketing strategy is not a decision. It’s decided for you
    Advertising? business strategy Marketing best practices Marketing Strategy Social Media Strategy evergreen mark schaefer marketing strategyBy Mark Schaefer. I get a lot of requests every day from people who want to “pick my brain.” This decision has had two results. First, indeed it works! The dictated marketing strategy.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Advertising, Media] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    As reported in TechCrunch , multiple commentators have called out the social network for enabling bogus stories to proliferate — a hugely irresponsible oversight given the role Facebook now plays as a major media source. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Advertising, Media] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Now, get off of my lawn, you kids!). I do recall the arrival of that thick, glossy copy of  Communication Arts  magazine was a big deal, as was the regular appearance of  Advertising Age  and  AdWeek. Media Life Magazine  has been around since 1999. What’s your wake-up routine? Is there anyone out there still doing that? Their vision?
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Advertising, Media] Menu-Planning Your Marketing Mix
    Consider how big is your target audience, where they are from (domestic or international), what types of media they consume. On the print side of things, you have traditional advertising (newspaper/magazine), posters, direct mail like postcards, catalogs, letters, and leave-behinds like brochures and pamphlets. And eating. Ingredients.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Advertising, Media] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    Do you need paid advertising to be at the top of search results? While we waste spend a lot of time searching on smartphones (social media anyone?), Google has deemed this holiday retail season the Year of the Supershopper. promise it’s not a big stretch at all! Users are going in with one belief and leaving with a different one.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Advertising, Media] How to reach your customers at work or at home
    With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Expand your universe of display and social media advertising targets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Advertising, Media] Adapting To The NEW Consumer With Better Analytics
    In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Am I really targeting the right kind of prospects through advertising? By Brooke B.
  • CONTENTLY  |  TUESDAY, NOVEMBER 22, 2016
    [Advertising, Media] Why Publishers Are a Huge Threat to Ad Agencies
    This system lets media specialists work on content plans while digital experts tailor web offerings. The flourishing media empire may have begun in journalism, but it’s managed to blur the lines between edgy content shop and traditional marketing agency. Back in the days of Mad Men , agencies were bulletproof institutions.
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [Advertising, Media] What is Advanced Geo-Fencing Display and Why You Should Use It?
    Geo-targeting or location targeting typically refers to either counties, states/regions, DMAs, cities, counties, or zip codes that your digital advertising campaigns target. To assist you in this process, here are some scenarios where this advanced geo-fencing technology should absolutely be considered as part of your paid media strategy.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Advertising, Media] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    For one, we’re searching on our phones a lot more -- 51% percent of digital media is consumed via mobile -- which has led to more than one crackdown by Google on pages that aren’t optimized for such platforms. At the time of writing the paper, Page and Brin noted, “the predominant business model for commercial search engines is advertising.
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Advertising, Media] A quick tour of measurement for video campaigns
    However, according to a 2016 IAB Video Upfronts study on advertisers and agencies, 42% of digital marketers have trouble measuring and proving the ROI of their video campaigns. This is the most in line with the MRC (Media Rating Council) standard. The following is a guest post by Steven Wastie , the CMO of Origami Logic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Advertising, Media] What is the role of content marketing in an ad-free world?
    Here’s the current state of my advertising consumption. Many content marketing best practices are still just advertising in disguise and that needs to change. The reason is simple: Social media has flipped the center of power. Content marketing does not replace advertising. By Mark Schaefer. Maybe longer.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Advertising, Media] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    But instead of keeping this info totally internal, it uses the trends and statistics to create interesting, data-driven posts that are also extremely popular on social media due to the compelling topics. Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. The result?
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Advertising, Media] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    Facts include: 80% of B2B marketing leads sourced through social media come through LinkedIn; conversion rates are 3x higher with LI sponsored content than Google AdWords; and cost per lead is 28% less with LI than AdWords. goes to the Brandalism group, who are staging a war on advertising on the London underground with err, more advertising.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 19, 2016
    [Advertising, Media] What, How, and When to Measure Your Facebook Marketing
    That’s because in social media years, 13 is more like 130. And she’s asking for data to back up your social media marketing efforts. Marketing Social MediaFacebook will be a teenager in 2017; the big 1-3. In that time, you’ve become adept at Facebook marketing. Reach. This, in turn, positively affects reach.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Advertising, Media] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    In this episode, Robert and I discuss what the IAB got right — and wrong — about its latest research on advertising growth. Ad revenues for the first half of 2016 hit an all-time high (15:48): Digital advertising revenues in the United States grew 19%, year-over-year, scaling to $32.7 This week’s show. election. Click To Tweet.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Advertising, Media] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    From bra burnings at the Miss America pageant to Equal Rights Amendment marches to Riot Grrrl manifestos, women have banded together (sometimes with the help of men) to demand society, the media, and the government respond to gender discrimination. In New York, the social media strategy was almost too successful. Organizing. Marching.
  • FATHOM  |  THURSDAY, NOVEMBER 17, 2016
    [Advertising, Media] [SnapChat IPO Update] Increasing Audience Awareness With Snapchat Geofilters
    With 150 million daily users on Snapchat, advertisers shouldn’t miss their opportunity to use Snapchat to speak to their audience. In the meantime, check out our blog Facebook vs Google: Choosing Between Digital Advertising Giants  to discover why Facebook advertising gives marketers a better bang for their buck. Snap Inc.,
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Advertising, Media] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Here are some types of messages you may want to send during the holidays: Sale or promotion advertisements. Use social media. You already have social media pages, right? (If not, it’s time to start.) It doesn’t cost your business much besides a small time investment to keep them active and updated. Hopefully! Check.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Advertising, Media] How 4 Brands Are Revolutionizing the Customer Experience
    And the number of ways that we encounter brands is vast and continuing to expand thanks to things like native advertising, mobile app experiences, the Internet of Things and innovative offline and in-store experiences. It will either result in a sale or increased brand loyalty. Ideally, it does both. It has real business impact.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Advertising, Media] KEO Marketing Chosen as a Top Web Designer in Phoenix
    Some of these solutions include website development, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. Our team of web design experts is proud of the work we’ve done for so many clients, but there’s one that stands out. Read the case study here. About KEO Marketing.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Advertising, Media] Facebook's Miscalculated Metrics: What Marketers Need to Know
    For a social media platform that boasts how effective its video tools are for marketers , the announcement was an embarrassment. The advertising world was especially unhappy about it -- Publicis Media, an ad-buying agency, told its clients that Facebook indicated viewing time overestimates of up to 80%. What the heck happened?
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Advertising, Media] Is Facebook in Danger of Becoming the Next Taboola?
    ” Facebook had already been battling critics who accused it of ignoring its role as a media company. Both founder Mark Zuckerberg and COO Sheryl Sandberg repeatedly tell the press “Facebook is a tech company, not a media company.”) Programmatic platforms face similar criticism from advertisers for the lack of control.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Advertising, Media] How the U.S. Presidential Election Influenced Changes at Facebook
    62 percent of Americans get their news from social media, especially millennials, and 44 percent report getting their news from Facebook. These findings bring up questions surrounding the ethics of the social media giant. Did the fake news and advertisements influence the outcome of the election? The post How the U.S.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Advertising, Media] How the U.S. Presidential Election Lead to Changes at Facebook
    62 percent of Americans get their news from social media, especially millennials, and 44 percent report getting their news from Facebook. These findings bring up questions surrounding the ethics of the social media giant. Did the fake news and advertisements influence the outcome of the election? The post How the U.S.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Advertising, Media] How The New York Times Took Native Advertising Global
    It’s possible to argue that native advertising became popular, in part, because The New York Times showed that branded content could be just as good as, if not better than , traditional journalism. Gocheva spoke about getting brands to be brave, the power of storytelling, and how European audiences feel about native advertising.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Advertising, Media] How Long Does it Take to Get Results from Content Marketing?
    This is why both social media and paid advertising are essential. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation. By advertising online through the right vehicles, you can significantly accelerate your content marketing success.
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Advertising, Media] With Maturity Comes Results for Australian Content Marketers [New Research]
    Our new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends , produced in partnership with  the Association for Data-Driven Marketing and Advertising  and sponsored by LinkedIn Marketing Solutions , shows how organizations in the sophisticated/mature phase of content marketing differ from those in the early stages.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Advertising, Media] Five Keys to Hiring a Digital Marketing Agency
    Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively included in Inbound marketing, as well as search engine marketing (SEM), influencer marketing, display advertising, e-commerce and more. Mobile marketing is evolving every day.
  • ACTIVEDEMAND  |  TUESDAY, NOVEMBER 15, 2016
    [Advertising, Media] Conversation Analytics: Calls vs. Good Calls
    Though enterprises strive to measure every aspect of their performance, calls still pose a mystery in comparison to other communication mediums such as email, social media or chat that can be easily quantified. Without attribution to the advertising channel it’s impossible to determine ROI. Why are we telling you this?
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Advertising, Media] How We Increased Pipeline 504%
    Grew our Content Team 3x (and Hired a Media Manager!). Additionally, since we now had tons of content to work with, we hired a media manager to leverage it the best way possible throughout our channels. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more. The value of content is undeniable.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Advertising, Media] How to Fix a Broken Lead-Nurturing Strategy
    Metrics and behaviors that indicate fit or product interest could include standard qualifying data like job titles, industry, and company size, but an automated nurturing program should also take into account things like website pageviews, email engagement, social media engagement, referral source, and other types of data. ” Ouch.
  • READYPULSE  |  TUESDAY, NOVEMBER 15, 2016
    [Advertising, Media] In the Ad Blocking Economy, Influencer Marketing Wins
    You probably opted for one of those options versus eating at a place you saw in an advertisement. With trust and authenticity in our personal relationships , it’s no surprise that a Nielsen study found 83% of people agree recommendations from friends and family are the most credible form of advertising. State of Ad Blocking.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 15, 2016
    [Advertising, Media] Get Found on Small Business Saturday and Beyond
    While all of this is amazing advertising, it can backfire if you don’t keep track of it. Offer goodwill and good publicity to other small businesses in your area by retweeting and reposting their Small Business Saturday social media activity. Guides SEO/SEM Social Media Small Business small business saturdayApologize.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 15, 2016
    [Advertising, Media] A content dominance strategy drives new media economy
    The bulk of the revenue has historically derived from advertising. And content-based subscriptions will account for more than half of all internet consumer media growth in the next five years. The new media economy and advertising. Essentially, the places to even spend advertising budgets is drying up.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Advertising, Media] 14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products
    Outfitted with bolts and shipped to media outlets in a custom crate, the press release also came with a free crowbar (because why not?). The campaign was a massive success for the Art Institute, leading to the museum's largest daily exhibition attendance in 15 years , and earning them national media attention. AgencySpy ). 12) Paqui.
  • CONTENTLY  |  MONDAY, NOVEMBER 14, 2016
    [Advertising, Media] Contently Named One of the 50 Best Places to Work in Media By Ad Age
    Hundreds of media, advertising, adtech, and martech companies from across the country applied and were judged on their workplace policies, practices, demographics, and employee experience. The post Contently Named One of the 50 Best Places to Work in Media By Ad Age appeared first on The Content Strategist.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 14, 2016
    [Advertising, Media] This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker
    In their latest social snapshot – seemingly designed to irk the B2Bers out there, they set out to test the knowledge and usage of social media by different sides of the industry. If there was a social media Mastermind contest B2C would win it too - because they know what a Pinterest Rich Pin is. Superior knowledge ’ of the week….
  • BIZNOLOGY  |  MONDAY, NOVEMBER 14, 2016
    [Advertising, Media] The ugly side of digital transformation
    Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock. BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Advertising, Media] I love big blogs and I cannot lie.
    The best social media platforms for your business (2,257 words). 20 ways to super-charge your social media network (1,471 words). Podcasts and advertising: Meet social media’s new super-power (712 words). Your social media strategy plan: Where do you start? By Mark Schaefer. Millennials love books.
  • JUNTA 42  |  SATURDAY, NOVEMBER 12, 2016
    [Advertising, Media] This Week in Content Marketing: Deep Content Insights after Three Years of Podcasting
    The urgent need for good storytelling , which will be reinforced by growing fatigue with “content for content’s sake” The reduced reliance on push advertising, as it gradually gets replaced by native advertising. HANDPICKED RELATED CONTENT: How Does Native Advertising Fit in a Content Marketing Strategy?
  • KEO MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Advertising, Media] Checklist to Evaluate a Digital Marketing Agency
    Social media marketing ; tools and analytics. Mobile marketing ; both responsive website design and mobile device advertising. For example: Social Media: Growing the social community with strategies such as building social networks, creating mobile networks and showing thought leadership in blogs, forums and social communities.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Advertising, Media] How Brand Storytelling Redefines the Marketing Budget
    once worked with a client that, like many other small businesses, relied on an advertising-heavy model. Its social media existed largely as a space to answer customer support questions and to host media for sponsored posting. Marketers love their processes. Follow the Money. Mapping Budget to Your Story. Marketing ROI
  • OPENTOPIC  |  THURSDAY, NOVEMBER 10, 2016
    [Advertising, Media] What Artificial Intelligence Can and Can’t Do Right Now
    But lately the media has sometimes painted an unrealistic picture of the powers of AI. Perhaps soon it will take over the world!) AI is already transforming web search, advertising, The post What Artificial Intelligence Can and Can’t Do Right Now appeared first on Opentopic. Many executives ask me what artificial intelligence can do.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Advertising, Media] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. source ).
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Advertising, Media] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. And like any other channel (email, search, media), you need goals. Here are the four most common goals people use to build a social media strategy and suggestions on how to measure the effectiveness.  . The real question becomes, “What are you trying to build?”. Reputation.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 10, 2016
    [Advertising, Media] Finalizing your holiday digital marketing plan
    Add podcasts to your advertising mix: Whether or not your company has a podcast, you should take advantage of this medium by advertising on a podcast relevant to your brand or industry. Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. billion ( source ).
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Advertising, Media] The Evolution of the Customer Lifecycle
    Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. It’s essentially the different stages that buyers will go through as they interact with your brand—from initial awareness through to purchase and advocacy. Why is it important? Different stages. New Model. Core Stages.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Advertising, Media] Video Tech Company Leverages SEM to Drive Enterprise Leads
    In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. The campaign has proved so successful that JW Player elected to expand the monthly media spend by a factor of 6.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 9, 2016
    [Advertising, Media] JW Marriott Ditches Commercials And Experiments With Branded Content
    Is advertising dying? You can read his critiques and watch his full interview at Re:Code/Media conference earlier this year here. David Beebe, a former media and marketing exec at Disney-ABC Television Group, who currently […]. And Leydon isn’t alone. Content Marketing
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Advertising, Media] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    The media experts I contacted agreed with Armstrong. ” The real conversation for media companies, according to Hernandez, isn’t about websites and apps. Publications need the targeted distribution those platforms can provide, especially since almost half of Americans regularly get their news from social media.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 8, 2016
    [Advertising, Media] What Successful Marketing Looks Like Today: 8 Foundational Principles
    When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising. But what about the principles behind your campaigns? Today, the most successful marketers. Brands & Marketers
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Advertising, Media] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. In just a year, spending on mobile advertising in the U.S.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Advertising, Media] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    Reddit reports that advertising revenue is on the rise, with 70 percent of advertisers staying on quarter over quarter. Yes, an advertisement about an advertisement. That’s where I think the future of the media industry is headed, those niche dimensions of news that are vital to a functioning democracy.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Advertising, Media] 19 Brands with a Cult Following (And What You Can Learn From Them)
    In September 2014, Southwest unveiled a branding refresh that earned positive media attention and made marketers swoon. Instead, LaCroix has executed some impressive social media campaigns, specifically with Instagram. 51% percent of digital media is consumed via mobile (versus 42% on desktop) , and voice search is on the rise.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Advertising, Media] 15 of the Coolest Agency Offices We've Ever Seen
    To showcase how marketing and advertising agencies around the world are accommodating their teams, we've compiled a list of 15 amazing offices. In early 2016, global advertising agency Leo Burnett found an unexpected place to house their new Moscow digs: a former Bolshevik confectionery factory. Image Credit: Adweek. 4) 360i London.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 6, 2016
    [Advertising, Media] 12 Must-See Business #Speakers for 2017 (via Huffington Post) by @steveolenski
    Advertising & Mktg. Trends Branding Communication Social Business Social Media Marketing The Social EmployeeOf course, these days, rapid change is nothing new. In fact, as […].
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Advertising, Media] This Week in Content Marketing: Social Media Platforms Take More Victims
    While I feel truly bad for the content creators who built their audiences on this platform, Robert and I both consider this yet another in a long line of reasons why marketers should not leave themselves vulnerable to the whims of third-party media platforms. This week’s show. Recorded live on October 31, 2016; Length: 1:02:06).
  • BLUE FOCUS MARKETING  |  FRIDAY, NOVEMBER 4, 2016
    [Advertising, Media] Ready to Start a Movement? @scottfrog Shows How in 10 Steps #Election2016
    We are living in the age of movements and uprisings, says Scott Goodson (@scottfrog), founder of the pacesetting global marketing/advertising agency StrawberryFrog (@Frogism). Content Marketing Employee Branding Marketing Social Media Marketing Strategy The Social EmployeeBut with so many others […].
  • BIZIBLE  |  FRIDAY, NOVEMBER 4, 2016
    [Advertising, Media] Account-Based Marketing Budget Approval [And How To Get It]
    Or, if your paid media manager is already spending marketing budget on paid advertising, a B2B marketing team gearing up for ABM can choose to compile a target account list and run a couple ABM campaigns within their demand strategy. Most companies don’t make a complete switch overnight. Turtle or hare? Little steps can go a long way.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 4, 2016
    [Advertising, Media] How AR and VR Technology Are Shaking Up Advertising
    But where we enjoy on-demand (and indeed, constant) media stimulation, my dad used to tell me how in the summer he would bike down to his friend’s house to watch television off of a small black-and-white TV set. AR continues to be an interesting middle ground where advertisements might still be able to intrude. Win-win, right?
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Advertising, Media] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    Siege Media conducted a study on what makes infographics inherently shareable (the results of which they turned into a great infographic of their own), and as it turns out, the most oft-shared infographics had an average of just 396 words. Remember what Siege Media found? Image courtesy of Siege Media. Why Infographics?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Advertising, Media] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    Hence, it’s just like our social media world:). This chip acts as both a hard drive for your memory and as a social media device where everything you see with your cybernetic contacts gets recorded. This is a social media lesson where we easily follow the opinions of influencers and followers. You get ranked. The problem?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Advertising, Media] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Importantly, content continues to drive leads, whereas other forms of marketing, like pay-per-click (PPC) advertising will only do so for as long as you continue spending. It’s for this reason we think of content as an asset that businesses own, whereas online advertising is rented. Need inspiration for your own strategy? Intercom.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Advertising, Media] A Digital Media Marketing Overview
    Digital media is quickly becoming a favorite method with marketers. According to the Magna Global Advertising Forecast, by 2017 digital advertising is estimated to be worth $171 Billion, accounting for more than a quarter of global advertising spend. What is digital media marketing? Marketing Strategy
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Advertising, Media] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    This includes basic brand information like social media profiles, reviews, and photos, and address/office information such as hours of operation, contact information, and a cross-reference to Google Maps for directions. How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging. Google Business Listings. Be Patient.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 1, 2016
    [Advertising, Media] Make the Most Out of Social Coupons for Small Business Saturday
    As we discussed in our recent blog post, social coupons are great for these reasons : They help you track which social media platforms drive the most traffic to your business. Social coupons can help advertise a Small Business Saturday event. Small Business Marketing Social Media small business saturday social couponsbillion.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 1, 2016
    [Advertising, Media] Brand Storytelling Is Driving Mankind’s First Private Space Race
    Around the same time—before the brand storytelling techniques used by companies today—Americans were treated to the rise of modern advertising; the billboards, magazine ads, and flyers that still litter our lives with promotions even today. In the 1950s, people around the world were turning their eyes toward space. Giving Away Your Vision.
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