• HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Advertising, Media] 5 Twitter Analytics Features You Might Not Know About (But Should)
    If you click on a Tweet, you’ll see engagement broken down even further into Retweets , Favorites, clicks on media, replies, link clicks, follows, and more. Personas are currently only available to advertisers in the U.S., Social Media Analytics DailyWho follows you? What kind of Tweets do they like (or hate)?
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Advertising, Media] Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media
    Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on. How do they use YouTube for advertising? Feel the Social Media Vibes. and Europe. Quickly.
  • KEO MARKETING  |  MONDAY, AUGUST 3, 2015
    [Advertising, Media] Devising a Demand Generation Strategy
    When executed properly, a smart social media strategy can also be an effective tool for demand generation. This can serve as one avenue for word of mouth advertising, which is great for generating interest while also establishing credibility and building name recognition. So how do you create an effective demand marketing strategy?
  • HINGE MARKETING  |  MONDAY, AUGUST 3, 2015
    [Advertising, Media] The Future of CPA Marketing
    Just as your site has become more important, so too has your social media presence. You’ll need to place a greater focus on online efforts and educational content – and less on sponsorships and traditional advertising and entertainment. For years, CPA marketing evolved only gradually, moving forward by the force of inertia.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Advertising, Media] Millennials Hate Ads! Want This Instead
    If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 3, 2015
    [Advertising, Media] 5 Ways Twitter is changing the world (despite what the critics say)
    Despite the gloomy projections of analysts and the cries of the purists who long for the “old days” on Twitter, this is a media channel that has profoundly changed our world … and continues to do so. 1. Because there is no media channel on earth with the reach and opportunity for a viral response than Twitter.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Advertising, Media] The Marketing Stack for Publishers: What Tools Do You Need?
    In the world of sponsored content, an advertiser approaches a publisher and expects the publisher to deliver on their dollar. Inbound marketing has proven itself as an effective strategy to help not only make these campaigns successful, but also to help advertisers find the most qualified leads possible. Social Media Management.
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Advertising, Media] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    Rants and raves include an excellent McKinsey report that explains how digital marketing operations can transform business and a pair of TV media talent moves that ought to get marketers thinking about similar opportunities. Media companies are aggressively embracing this approach, but so far very few brands have done so. 4.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Advertising, Media] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    Zazzle Media , a marketing agency in the UK, publishes a monthly ‘Big Interview’ on their blog where they talk to thought leaders in the digital space. Just remember, we often trust friends, colleagues and experts more than marketing and advertising. Did you know that just 3% of people generate 90% of the impact online ?
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Advertising, Media] Tips For Re-training Your Media Sales Team
    One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers. Your advertisers may not technically be marketers, but they need to think like one. Allow Your Sales Team to Incentivize Advertisers. Media
  • HINGE MARKETING  |  THURSDAY, JULY 30, 2015
    [Advertising, Media] Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business
    From your website to your social media accounts, here are a few tips to help your firm convert more new business. Technology services firms that showcase their expertise on their website and social media accounts through educational content and thought leadership are more likely to reach more potential clients and convert more referrals. 2.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Advertising, Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Advertising, Media] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Advertising, Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    promote a brand' Smarter medium-sized advertisers concerned. among other advertising avenues. So they are advertising with more leverage-- bigger sums--than a medium-sized professional. breakeven or net insignificant profit on the advertising to be sustainable. press releases, select art work, buy media and.
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Advertising, Media] Facebook Upgrades Ad Management Tools
    We think it’s probably safe to say that every marketer wants their online advertising management process to be as simple and user-friendly as possible. If you are of the same mindset and you handle Facebook ad campaigns, you will be happy to hear of some recent developments the social media platform has just announced.
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Advertising, Media] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing and more. PHOENIX, Ariz., July 29, 2015 – Business-to-business (B2B) marketing agency KEO Marketing Inc. About KEO Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Advertising, Media] The Path to Adaptive Marketing: An Introduction
    This hinders marketing’s ability to reach that customer quickly and consistently across paid, owned and earned media. These IDs can be generated from anonymous interactions – say with digital advertising. ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. They must adapt. Far from it!
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Advertising, Media] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. many mobile users saw too much advertising as intrusive—particularly advertising that did not pertain to them. People like—no, LOVE—mobile. and U.K.,
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Advertising, Media] Effective Social Selling = Mindset over Tactics
    Many say that sales people should concentrate on honing their sales skills rather than social media skills. Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. Social media marketing (70%).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2015
    [Advertising, Media] The real problem with real time marketing
    How real-time marketing (like the Oreo moment) might be “extraordinarily dangerous” for brands — why Tom thinks it is “improv advertising,” and why I think it is something more. Seasonal Advertising Disorder — latching on to weird trends to make a brand relevant. Are you ready for this? Let's go!
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Advertising, Media] 14 Dazzling Digital Marketing Stats and Facts
    Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Advertising, Media] Why Candy Crush is Eating Your Brain
    This can include advertising, but the less precarious and more successful approach is to leverage relationships. Books CRM Getting & Losing Business B2B marketing bizmarketer Elizabeth Williams linkedin social mediaI am worried that Candy Crush is eating our brains. Candy Crush is extremely habit-forming. Trigger. Action.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Advertising, Media] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    But after you've exhausted your social media accounts, emailed it to part of your database, blogged about it, and paid for advertising, where do you look to next? We've all had it happen before. You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website. And then. crickets.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Advertising, Media] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    advertisers. Content marketing spending is still very small compared to the billions that brands invest in paid media, but it can be very powerful, as Estee Lauder has discovered. advertisers are doing to spend smarter (27:43):  U.S. Content Marketing Examples Industry News and Trends Native Advertising PNR Video
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Advertising, Media] Healthcare Digital Marketing Industry Update – July
    Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. On June 15, Mayo broadcasted a live session on legal issues around healthcare social media. For more timely social media updates, check back for our bi-weekly Social Media Update blog posts.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Advertising, Media] Will the last person in Marketing please turn out the lights?
    Then there’s programmatic advertising – the much talked about automation of the buying, placement and optimisation of media inventory. That said, I’m sure programmatic advertising is giving more than a few media planners and buyers a niggling doubt about their long-term prospects. It’s happening. Self-checkouts.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 23, 2015
    [Advertising, Media] The B2B Funnel is Leaky on the Marketing Side Too
    The basic idea of attracting a larger number of buyers with marketing or advertising so that you yield a smaller number of customers has been around for more than a hundred years. If I downloaded something about social media management I really don’t need to know that you have more information about mobile marketing. Email them.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Advertising, Media] Publishers: Stop Sending Terrible Emails
    Taming this number is vital for maintaining a healthy contact list to use for promoting your own products or those of potential advertisers. Or you could request business size and match those with fewer than 50 employees with a particular small business solution from your advertisers. MediaThe dreaded “unsubscribe” metric.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Advertising, Media] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    The Oracle Marketing Cloud provides one place for marketers and advertisers to connect relevant data, create engagement, and orchestrate individual customer experiences based on customer behavior. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9). This is a key differentiator.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 22, 2015
    [Advertising, Media] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    Companies will spend a lot of money on website redesigns, salespeople salaries, sales training, sales conferences, direct mail, advertising, promotional products, travel, golf outings, booze and strippers and still see their sales pipeline drying up. Are you actively pursuing B2B lead generation but still not getting results? Articles. Email.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Advertising, Media] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    In this guide, we’ll cover the specific automated steps you can implement for email and social media marketing. If you use an automated platform for social media updates, you can schedule a series of posts at one time. 2. With automation, you can set up emails and social media posts in advance. 4. Save time. Excellent!
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Advertising, Media] How to Use Twitter Audience Insights for Your Content Strategy
    As digital marketing continues to shift towards this crucial notion of putting the audience first, social channels are following suit to help advertisers create messaging that resonates with users. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative!
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Advertising, Media] How to Use Twitter Audience Insights for Your Content Strategy
    As digital marketing continues to shift towards this crucial notion of putting the audience first, social channels are following suit to help advertisers create messaging that resonates with users. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative!
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Advertising, Media] How to Use Twitter Audience Insights for Your Content Strategy
    As digital marketing continues to shift towards this crucial notion of putting the audience first, social channels are following suit to help advertisers create messaging that resonates with users. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative!
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Advertising, Media] Want More Traffic to Your Website? Try These 5 Tools & Tips
    SEO Social Media Advertising DailyThere are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done ( seriously ). You know what else you can do in eight minutes or less?
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Advertising, Media] Fathom Social Media Update
    Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. On July 13, Snapchat rolled out an update to better highlight content from its media partners. The post Fathom Social Media Update appeared first on Fathom. Social Media
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Advertising, Media] Leverage Your Hospital Ratings from the U.S. News & World Report
    This turns your recognition into an engaging, shareable piece of content that’s perfect for social media or a blog. PPC/SEM: Now onto Pay-Per-Click advertising; using PPC is such an easy way to get your new rankings out to the users searching for your health system or care services you provide. Conclusion: U.S.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Advertising, Media] Leverage Your Hospital Ratings from the U.S. News & World Report
    This turns your recognition into an engaging, shareable piece of content that’s perfect for social media or a blog. PPC/SEM: Now onto Pay-Per-Click advertising; using PPC is such an easy way to get your new rankings out to the users searching for your health system or care services you provide. Conclusion: U.S.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Advertising, Media] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    place to drive PPC, remarketing and / or social media advertising campaigns. Social Media / User Sharing. Social Media & User-Specific Share Functionality. Examples may include: Social sharing elements for popular social media platforms. Why build individual landing pages? Call to Action / Action Words. Learn.
  • BIZNOLOGY  |  TUESDAY, JULY 21, 2015
    [Advertising, Media] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
    Content Marketing Email Marketing Mobile Marketing Advertising Audacity (audio editor) AWeber Communications Christian apologetics Confidence trick email marketing Facebook Facebook features GetResponse Google MailChimp marketing Ray Comfort YouTubeIf you can’t use a tool you won’t use a tool. DropBox is so easy, FTP is too hard.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Advertising, Media] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Manage social media. Social Media Manager. Active and well-rounded personal presence on social media, with a command of each network and their best practices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2015
    [Advertising, Media] How to promote your content without being spammy
    Many companies are turning to more advanced strategies to try to get through, including advertising and promoting content. Related Stories 10 Simple ideas to achieve more content sharing now There is no community on social media Polish up your best content to drive content marketing value. Answering questions with your content.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Advertising, Media] Banners Have 99 Problems And A Click Ain’t One
    Bots: Automated scripts that scour the web and click on advertiser banners. About 50% of clicks on mobile ads are accidental.  ( GoldSpot Media ) . 3. Solve Media ). 8. You are more likely to survive a plane crash than click on a banner ad.  ( Solve Media ). Solve Media ). Solve Media ) . Dedicated Media ).
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Advertising, Media] Growing Your Publication's Email List (The Right Way)
    For example, someone just looking to receive your newsletter likely won't want to offer-up their job title or advertising budget. 2014 study found that, 31.2% of overall traffic to website was driven by the top eight social media networks , with Facebook and Pinterest leading this drive. MediaOffer a Reward for Signing Up.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Advertising, Media] How to Master Content Marketing on LinkedIn
    And what if you're not ready to invest in paid advertising? This is not the purpose of social media , especially LinkedIn. Click here to access HubSpot's free social media content calendar template.). Social Media DailyThere are a few different avenues for sharing information on LinkedIn, but which one is the best method?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 20, 2015
    [Advertising, Media] How to Match Great Content to Your Sales Funnel
    Marketers know the importance of being honest and transparent when working with customers, engaging on social media, etc., She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 20, 2015
    [Advertising, Media] 5 Reasons companies are bringing their marketing in house
    Moving beyond advertising. We want to leverage social media, content marketing, and integrated models but every time we ask our agency for a proposal, it comes back as advertising. I’m sick of it. I am ready to break our contract at any cost because they just don’t get it.” Moving beyond advertising.
  • MARKETING ACTION  |  FRIDAY, JULY 17, 2015
    [Advertising, Media] Best Practices for Email and Landing Page Templates
    The longer websites are live, the more they tend to get cluttered with additional calls to action, sidebar menus, social media buttons and other design elements that are all vying for attention. Emails and landing pages are the time-tested champions in the world of digital marketing. ” There has to be one clear focal point.
  • NUSPARK  |  THURSDAY, JULY 16, 2015
    [Advertising, Media] LinkedIn and Paid Search; Discover How They Both Drive Conversions
    Retargeting in the advertising context means “finish a conversion on our website”, or “here’s a new offer you may like.” Think of conversions when you engage on LinkedIn; that’s a key metric when identifying your results with social media lead generation. Advertising Marketing Strategy Social MediaLet’s explain. Search.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Advertising, Media] How you can grow your traffic and business–without Google
    In many ways, Google’s loss I described last time is social media’s gain. Many businesses also see terrific results from paid advertising on Facebook, LinkedIn, and Twitter. Mobile Marketing Organic Search Social Media Marketing email marketing Google organic search search marketing search traffic social media marketing
  • MODERN B2B MARKETING  |  THURSDAY, JULY 16, 2015
    [Advertising, Media] [Video] The Social Media Lead Generation Trick You Need To Know
    Author: Ellen Gomes We’ve all heard about the many ways that you can use social media to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that social media managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see?
  • BIZNOLOGY  |  WEDNESDAY, JULY 15, 2015
    [Advertising, Media] Building links for big brands
    Social media. Display advertising. Link acquisition for enterprise level companies is unique. link campaign for a major brand will be quite different than a link building project for a smaller local store, or even an emerging mid-market company. Building links for big brands requires a different approach to be successful. Integration.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 15, 2015
    [Advertising, Media] Marketers are Feeling the Social Relationship
    We recently partnered with Social Media Today to develop a survey that would support a better understanding of marketers’ social media strategy, as well as which channels were performing optimally, and exactly how marketers are collecting and using data from their social marketing efforts. Marketing Cloud
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Advertising, Media] Here are Some Blogs Professional Tradesmen Read
    The first question to answer is are your products or services applicable to your end users using social media? If social is to be a part of your media relations strategy, you must remember that different rules apply to social: Your brand can be affected positively or negatively. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 14, 2015
    [Advertising, Media] 3 Things You Can’t Do on Facebook Anymore
    You can no longer advertise without paying. Alternative solution : Try Facebook advertising. You can still post about upcoming sales, but you have to do it through Facebook’s advertising platform. Social Media Facebook changesFacebook is always making updates to its site. Facebook bans like-gating. Think again.
  • CONNECTING ELEMENT  |  TUESDAY, JULY 14, 2015
    [Advertising, Media] Increase your ROI with social advertising
    Want to promote an offer or event on social media? Then you may want to consider paid advertising. The post Increase your ROI with social advertising appeared first on Connecting Element.
  • JUNTA 42  |  TUESDAY, JULY 14, 2015
    [Advertising, Media] 6 Steps to Content Marketing Domination
    wanted to talk about how we built Content Marketing Institute as one of the fastest-growing training and media companies on the planet, and, in the process help teach entrepreneurs, small businesses, and even change agents in large enterprises how to make content marketing work with deep focus and a tight budget. I know, I know. model. model.
  • HINGE MARKETING  |  MONDAY, JULY 13, 2015
    [Advertising, Media] What Every Managing Partner Needs to Know About Lead Generation
    Roughly half of firms’ leads come from online sources like search, social media, email marketing, online advertising, and others. Lead generation means different things to different firms. For some, it might simply mean getting referrals from clients who are pleased with their work. Not even close. Lead Generation Defined. Yikes!
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Advertising, Media] 5 Key Digital Marketing Hires Every Publisher Needs to Make
    You also need to develop, promote, distribute, and monitor compelling digital content campaigns for you, and your advertisers. Here Are Five Hires Key to Your Publication's Digital Marketing Success: Social Media Specialist. You need a social media presence to distribute your content and grow your audience. Media
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Advertising, Media] How to Create Facebook Video Ads
    In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. The allure for advertisers lies in Facebook's hyper-surgical targeting possibilities and the results Facebook videos can deliver. Social Media Advertising Daily
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 11, 2015
    [Advertising, Media] Stop Blindly Spending On Digital (And Start Doing This)
    recently participated in a Q&A with some students who were trying to understand content marketing, native advertising, and the shift to digital occurring at many brands. They know traditional media is becoming less effective. But most are shifting traditional messages to digital media and hoping the old models still apply.
  • JUNTA 42  |  SATURDAY, JULY 11, 2015
    [Advertising, Media] This Week in Content Marketing: Inside The New York Times’ Subscription Funnel
    In this week’s episode, Robert and I don’t understand why CNN is being criticized for the launch of Courageous, its internal native advertising agency. case in point: If an advertiser does wrong, will the news department be able to criticize it, or will its hands be tied for fear of lost revenue? This week’s show. Image source.
  • HUBSPOT  |  FRIDAY, JULY 10, 2015
    [Advertising, Media] Unify Your Publishing Database to Turbocharge Your ROI
    Publishers have faced several challenges with the explosion of digital media over the past ten years. From growing subscriptions for products like print and digital subscriptions and special interest publications, to selling event tickets, or providing value for advertisers—a large organically cultivated audience is crucial. Media
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [Advertising, Media] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers. Paid search ads drove more leads for Paychex than display advertising, and branded keyword terms led to more phone calls – not online forms as the company had believed. percent. Paychex now had insight.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 9, 2015
    [Advertising, Media] 20 Topic Ideas For Your Next Social Post
    If you’re posting to social media regularly (and you should be), you’ve likely hit some roadblocks when it comes to generating content. Garden Valley Veterinary Hospital advertised its pet grooming services. Social Media content social media ideasThis list of 20 ideas can serve as your go-to sheet in a pinch.
  • MARKETING ACTION  |  THURSDAY, JULY 9, 2015
    [Advertising, Media] 6 Things You Could Do Right with Facebook Ads
    Since advertising on Facebook is a relatively new channel with a plethora of options available it can be a daunting task to get started. Simply put, make sure your content is relevant for the audience you’re advertising to. This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.”
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Advertising, Media] 15 Habits of Highly Effective Content Marketers
    The habit that makes me most effective is watching how a ton of content in our space performs (via social media, feeds, blogs, and email) and seeing what works and what doesn't. It's not an advertisement for your brand or just some way to highlight new features. But how do we make those processes part of our mental frameworks?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Advertising, Media] How to Utilize B2B Online Marketing to Promote New Solutions
    Custom Social Media Graphics. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. App Notifications. Email Blasts / Newsletters. Content Marketing. Final Thoughts.
  • FATHOM  |  TUESDAY, JULY 7, 2015
    [Advertising, Media] Fathom Social Media Update
    Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. The post Fathom Social Media Update appeared first on Fathom. Blog Feed Social Media Instagram instagram explore new in social media pinterest rich pins snapchat 3v snapchat advertising
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Advertising, Media] 7 Reasons Why Your Website Isn’t Performing
    Here are a few different options for you depending on what you are currently doing: For paid advertisements: if you are currently paying for traffic in one way or another (Google PPC, social advertising, display ads, etc.) This article is for the latter. SEO Reasons. 1) Poor Performance Due to Poor Traffic. The Bottom Line.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Advertising, Media] The new “liquid” model for content marketing strategy
    Social media on borrowed time. The advertise on TV, magazines and the web. Social media on borrowed time. The advertise on TV, magazines and the web. “It used to be the blog,” he said, “but I’m not sure there IS a spine any more. LinkedIn wants you to do the same thing. Probably not. Agree?
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Advertising, Media] What’s Holding Your Publication Back From Going Digital?
    You’ll be able to monetize your audience better for your advertisers if you’re pairing content with a reader's interests to increase the likelihood that they will take action. These more accurate “matches” between content and reader are a major differentiator for advertisers looking to sponsor content online. Media
  • HUBSPOT  |  SUNDAY, JULY 5, 2015
    [Advertising, Media] 21 of the Most Inspiring Ad Campaigns of the Last 12 Months
    And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes Lions International Festival of Creativity. This memorable campaign featuring Gisele Bundchen for Under Armour has her fighting off a onslaught of negative comments from social media. Media. Film. 1) 100.
  • JUNTA 42  |  SATURDAY, JULY 4, 2015
    [Advertising, Media] This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?
    Daily Mail, WPP, and Snapchat to launch native advertising agency: (4:50): The Daily Mail, ad agency giant WPP, and Snapchat plan to launch an agency to cash in on the rise of native advertising, according to The Guardian. It will not be tied to working with WPP’s advertising clients or with the Daily Mail as the sole media partner.
  • BIZNOLOGY  |  FRIDAY, JULY 3, 2015
    [Advertising, Media] Unleashing the predictive power of data
    Media & Entertainment – These help media and entertainment companies understand viewing behaviors of micro-segments so that advertisers can promote the things that these customers are most interested in. This has created a focus on the predictive power of data and predictive analytics. Like this post?
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Advertising, Media] A Mindset Shift for AEC Professionals
    In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Social Media. About 57% of buyers check out your AEC firm on social media before committing to a particular provider. Online marketing works. Your Website. How Buyers Check Out AEC Services Providers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 1, 2015
    [Advertising, Media] Marketing Beyond MadTech: What Happens When The Robots Take Over?
    It works with the company’s own data and primarily through company-owned media like email and Web sites. By contrast, advertising and social messages in the "madtech" world are tightly integrated with company-owned channels and all customer behaviors are visible (for a price). tomorrow’s world, about two to five years in the future.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Advertising, Media] Spark New Results from Your B2B Marketing at Mid-Year
    One of my clients had always advertised in a state publication when the corporate exodus was happening. Switching to advertising in a nationwide publication resulted in a sale to a large corporation headquartered in another state. 2. But, social media is a place where many people spend time. Marketing can be challenging.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Advertising, Media] 4 Stages of a Thought Leadership Maturity Model
    Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. Enjoy!
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Advertising, Media] 7 Important PR Lessons Every Content Marketer Needs to Learn
    This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. Are influencers talking about you on social media? What is PR?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Advertising, Media] 100 Things You Are Doing Wrong on Social Media
    You are not considering Twitter advertising to expand your reach. You are not thinking of your blog as the hub of your social media efforts. You are not using Facebook advertising to increase the reach of your posts. You are not exploring advertising on LinkedIn, including sponsored updates.
  • WEBBIQUITY  |  TUESDAY, JUNE 30, 2015
    [Advertising, Media] Five Intriguing Inbound Marketing Stats [Infographic]
    Its use is becoming widespread (though adoption varies somewhat by company size), and offers some compelling advantages over traditional outbound (advertising, direct response, cold calling, etc.) However, both groups are in rough agreement regarding the importance of email, PPC advertising, and trade shows. activities.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Advertising, Media] How to Convince Your CEO of the Power of B2B Content Marketing
    It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. You can distribute your content through many channels: social media , online display advertising, and content syndication. Such campaigns are familiar.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Advertising, Media] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Advertising, Media] Facebook content strategy is a time bomb for inbound marketing
    Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. You get the point. Really. The goal of inbound marketing. The game is changing.
  • JUNTA 42  |  MONDAY, JUNE 29, 2015
    [Advertising, Media] The One Ingredient Your Content Marketing Program Is Missing
    That means that Casper’s content site will not advertise any of Casper’s products or link to e-commerce offers of any kind. Other than their current content-focused approach, they had no marketing, advertising, or public relations budget. The main reason is because it’s inconsistent or it stops.”. This is hardly ever the case.
  • JUNTA 42  |  SATURDAY, JUNE 27, 2015
    [Advertising, Media] This Week in Content Marketing: Content Marketing Now Definitive Industry Term
    We reflect on new research about native advertising and share our predictions for what it will look like in three to five years. intelligence community when it comes to content marketing and social media? MatPat now monetizes Game Theory in multiple ways, including services, advertising, products, and sponsorships.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Advertising, Media] How Data is Changing the Face of Television Advertising
    Historically, TV advertising has been an industry dominated by negotiating inventory “up front”, months in advance of airtime, based on standard demographic (sex/age) information and gross media rating points (GRPs) associated with each show or program. Click here to learn more about The Oracle Data Management Platform.
  • LEADERSHIP  |  FRIDAY, JUNE 26, 2015
    [Advertising, Media] Interesting Infographics: The Power Of Brand Storytelling
    Websites, blogs, and company email lists – so called “owned media” – were the preferred channel for digital story distribution. Website advertising was next, followed by social media advertising and social media content. That’s just as true with branding your company, as this report from Headstream demonstrates.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Advertising, Media] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    But it doesn’t describe today’s self-directed, random-walk journeys through an ever-shifting media landscape. These extend beyond conventional advertising to private channels that other companies have opened to external messages. But if you want to understand my thinking in more detail, please read on. Maybe you're unimpressed.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Advertising, Media] LinkedIn Lets B2B Marketers Establish Expertise
    And its value as an advertising platform continues to increase, thanks in large part to recent upgrades and new features such as the Lead Accelerator which helps businesses target and nurture high-quality leads. Content Marketing Social Media B2B Marketing content marketing linkedinAnd that investment seems to be paying off.
  • DIRECT RESPONSE COACH  |  THURSDAY, JUNE 25, 2015
    [Advertising, Media] The hidden benefit of coupons in print advertising
    Print advertising may be old school for some, but for others, it is still a vital media channel. The problem is most local advertisers continue to run brand-building ads with no call to action and no way [.]. The post The hidden benefit of coupons in print advertising appeared first on McCarthy and King Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Advertising, Media] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    What propelled you to share the article with colleagues or on social media? He backed up this statement with a series of statistics that illustrate the demise of the “interruption model” of advertising. Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? Analysts.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Advertising, Media] Are Your Employees Advocates for Your Firm?
    Put simply, employee advocacy means using your employees as part of your social media marketing strategy. By taking part in social media, your employees can keep an eye out both for mentions of your brand and for industry news and topics with which you should be engaged. Online Marketing Social Media StrategyEmployee training.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Advertising, Media] Choosing the Best Big Social Networks for Publishers
    With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. MediaShould you use Twitter or LinkedIn? With 1.19
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Advertising, Media] Does Modern B2B Lead Generation Really Work?
    In the old days (5-10 years ago), lead generation could be driven more by interruptive marketing like mass advertising, cold-calling and email blasts. Today, buyers can access a variety of information resources through search engines, social media and other online channels. You may need a lead generation mindset change. Conclusion.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Advertising, Media] 4 Non-measurable actions every business should take
    Today’s consumers like to seek out businesses on social media and have their questions answered and concerns alleviated in almost real time. This means that social media monitoring needs to be part of your business strategy, even if you don’t make an instant buck doing it. Post quality social media content. Yes, it can.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Advertising, Media] Why You Should Reshare Your Social Media Content
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. More Posts Mean More Visibility. Edgar.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Advertising, Media] How to Create Sponsored Content that Doesn't Suck
    As a publisher, your advertisers come to you with the expectation that you’re creating valuable sponsored content that brings MQLs to the table and ultimately delivers on their digital dollars spent. Create GREAT content that advertisers love and trust. If readers never get to your content, they never get to your advertisers.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Advertising, Media] 21 Spectacular SEO and Search Marketing Stats and Facts
    digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).
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