• HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Advertising, Media] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    Also, with this new update, Google is testing out an advertising option to always promote your most recent post on +Post ads -- and you only pay when someone engages with your +Post ad. Toyota, for example, has a 50% higher engagement rate than the industry average for rich media ads. Social Media Advertising
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Advertising, Media] Top 3 Tips for Optimizing Social Advertising on Facebook
    'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B Social media users are being targeted now in more ways than ever: in Facebook news feeds, LinkedIn profiles, promoted tweets, and much more. Advertising within news feeds. in 2010 to $8.3B
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Advertising, Media] Grow Your B2B Audience by Considering Size, Engagement and Value
    had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. The same is true with social media. The second is engagement, which is always so touchy-feeling in social media.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Advertising, Media] 21 Vital Mobile Marketing Facts and Statistics for 2014
    What do advertisers need to know about mobile access? The Social Media Hat ). billion on mobile advertising in the U.S. Search advertising accounts for about half of the total. ” ( The Social Media Hat ). The Social Media Hat ). The Social Media Hat ). and 71 million tablets. Heidi Cohen ).
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Advertising, Media] Using Online Data to Predict Patient Behavior
    Social media. You can make plans to heavily promote your runners’ clinics on social media and PPC advertising platforms during that first nice weekend in spring. 'Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Big Data. Predictive Analytics. And imagine that insight being actionable.
  • ENGAGE  |  WEDNESDAY, APRIL 16, 2014
    [Advertising, Media] Matthew Crawley in a Dress
    'Not so long ago, the world of high fashion was notoriously slow to adapt to the shifting landscape of technology and media — ironic for an industry that relies on planned obsolescence to survive. Even today, stalwarts like Chanel, Celine and Dior still do not sell their clothes online. Vogue’ s Kimye cover. Verdict? The “First Kiss” video.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Advertising, Media] Matching Marketing Technology to Business Strategy: A Starting Framework
    'As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Advertising, Media] How the Klout Acquisition Affects the Future of Influence Marketing
    'To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. Fix it. The Importance Of Storytelling In Social Recruitment.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Advertising, Media] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    Yet that distinction doesn''t appear to matter to Heigl''s attorneys who filed a $6 million lawsuit alleging the retailer "misused and misappropriated the photograph for its own commercial advertising, distributing the photo with Duane Reade''s own promotional slogans on its Twitter and Facebook accounts, all without Ms. Social Media
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Advertising, Media] How to Unlock the Lead Generation Power of Your B2B Website
    Those things include zeroing in on your buyer personas , creating content that is mapped to their buying process and using social media to share your content and attract more traffic. offline advertising to help build traffic to your site. But the truth is there are lots of companies that aren’t quite there yet. Landing Pages. Forms.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Advertising, Media] How to build brand trust – 4 essential steps
    Only 6% of them consider online advertising credible, whereas 92% of all consumers say they trust earned media (e.g. social media, word-of-mouth, recommendations from friends/family, etc.) 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too Too often we hear this reaction these days. Sadly source:  Webbed Feet.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Advertising, Media] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). No, not that.)
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Advertising, Media] How Can Content Marketing Generate Leads?
    Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . Social Media. Social media is a great way to reach external channels, and can also boost your internally marketed content. 'Content marketing is in essence, the creation of content to promote your brand.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Advertising, Media] Uncovered: The Future of Mobile Marketing
    By the time we reach 2015, Twitter’s advertising revenue is expected to arise from mobile advertising. By 2017, American social media advertising revenues are expected to extend to $11 billion. Note: By 2016, mobile advertising revenue is expected to reach $24.5 In the U.S. billion. Facebook (74%). YouTube (49%).
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Advertising, Media] A Mother of Reinvention
    'Tina Brown occupies a unique place in media—few people have a Rolodex quite like hers—but her latest endeavor, Tina Brown Live Media, runs parallel to the myriad innovations happening in today’s vast landscape. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Advertising, Media] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    Also, share the post via social media using the hashtag #fridaymarketingrant. --. But now it is extending into paid search queries that directly impact AdWords advertisers. Here''s the short version: - Search query data will no longer be provided for paid advertisers on an aggregate level. Yes, you read that correctly. Maybe.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Advertising, Media] Marketo Conference: Small Changes, Big Picture
    'Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Advertising, Media] 5 Marketing skills that digital journalists will need
    As Pew reports in its latest State of the Media report, thousands of traditional journalists are migrating to digital news outlets. Rich media plays an important role in attracting and keeping the interest of readers. Content Marketing Associated Press Chicago Sun-Times Digital native marketing Media Change.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Advertising, Media] The top 10 tricks for sales lead generation
    In this webinar, you’ll find out: Your best prospecting media–and the media channels to avoid–for lead generation campaigning today. Thanks to all our sponsors: B2B Marketing Webinars Advertising and Marketing Business lead qualification marketing qualified prospect Ruth Stevens Sales sales funnel sales leads Ruth P.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Advertising, Media] Using Social Data to Improve Student Recruitment Online
    While traditional advertising mediums such as outdoor billboards, radio and direct mail are still helpful for reaching parents and even adult students, reaching high school students requires a heavier investment in digital marketing channels. Look at Data within Social Advertising. Which Channels? Don’t be afraid to try something new!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Advertising, Media] Rise of the Marketing Platform
    In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. This can include video advertising, content marketing, event management, social media marketing, and display ads, to name just a few. Ready for it? Why a Platform?
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Advertising, Media] 21 Fantastic Facebook Marketing Guides
    What are the best practices for advertising on Facebook? by Social Media Marketing 4 Business. ” Will content proliferation and advertising keep small companies from being successful with social media marketing? ” Best Facebook Advertising Guides. 'Many (most?) Best Facebook Marketing Guides. Hell Yes!
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Advertising, Media] B2B Websites: How To Generate More Leads
    For many B2B companies, lead generation is still rooted in more traditional methods such as referrals, advertising, direct mail and cold calling. Landing Pages - Landing pages are customized pages that your leads are directed to from CTAs, a social media page, an email send, an event invitation, a paid ad, or a search engine result.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Advertising, Media] Trust Me, I'm a Marketer
    In a reckless pursuit of the almighty attention span, marketers have left a trail of broken promises in their wake: We''ve misled the public with our advertising. We''ve You can automate social media. 'Think for a minute about who you might expect to meet in hell. But who else? And marketers are among the guiltiest charged.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Advertising, Media] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 The system ingests huge swaths of social media, virtually every TV and radio broadcast in the U.S.,
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Advertising, Media] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
    Smart marketing that just happens to blur the boundaries between paid, earned, and owned media ? But how this was promoted is where the line gets blurry -- the FTC also has pretty strict rules on disclosing endorsements, even on social media. Inbound Marketing Advertising All harmless fun, right? Not always. Not quite.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Advertising, Media] 12 Experts Define Key Performance Indicators (KPI’s)
    Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. by Ivan Walsh Related Stories Social Media Explained. reasons to be wildly excited about content marketing 10 Strategies to Battle Content Shock Social Media Automation? 'By Rob Petersen, {grow} Community Member. Really.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Advertising, Media] You’re Blogging It Wrong: 5 Common Content Mistakes
    Who would voluntarily read advertisements on a regular basis? Putting out interesting, thought-provoking content will encourage others to return to see what else you have to say and to share your posts via social media or email. If you see a lot of questions out on social media channels about a certain topic, write a blog about it.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Advertising, Media] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    'Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  Incorporating paid advertising into your strategy is a great way to further promote and share your content. Grow followers, promote special initiatives, and more with paid advertising.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Advertising, Media] How For-Profits Look to Non-Profits for Marketing Inspiration
    non-profit might also promote plans to give away prizes when they reach a certain goal, and make it easy for donors to advertise their support on social sharing sites. For-profit organizations now leverage the power of social proof though social media marketing , particularly through paid posts on Facebook, Twitter, and other social sites.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Advertising, Media] Publisher Use Cases for Call Tracking: Excerpt From a Case Study
    To see the entirety of this case study vist Case Study: Newspan Media Group (Publisher) , to see the first excerpt of the case study: How a Publisher Uses Call Tracking: Excerpt From Case Study. They will be able to log in to the call tracking dashboard and see the number of calls each listing, advertisement, and vehicle is producing.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Advertising, Media] A Small Biz Guide to Digital Marketing Acronyms
    CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action. Advertisers will pay for an action like a purchase, form submission or registration. IO: I nsertion Order is a written contract between the advertiser and the ad agency or media rep. ” Say what?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Advertising, Media] The Definition of Omni-Channel Marketing – Plus 7 Tips
    The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. What is Omni-Channel Marketing? Measure Everything!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Advertising, Media] 6 Trends Highlighted at Social Media Marketing World
    'by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Of the 130 presenters at Social Media Marketing world, 30 of them have their own podcasts.
  • BLOG MY CALLS  |  MONDAY, MARCH 31, 2014
    [Advertising, Media] How a Publisher Uses Call Tracking: Excerpt From Case Study
    To see the entirety of this case study vist Case Study: Newspan Media Group (Publisher). The subject of this case study is Newspan Media. Newspan Media is the largest Hispanic-focused publisher in Texas. Automotive dealers throughout Texas rely on Newspan Media to move inventory quickly. Summary: Call Tracking Use Case.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Advertising, Media] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    Not everyone in the media business agrees. Some are worth 100x or 1000x as much, if they also contribute, for instance, or promote us on social media or the traditional press. Sometimes I had advertisers, so I needed to tell them how many people they were reaching. For more content like this, subscribe to Opinion. Middle Ground.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 31, 2014
    [Advertising, Media] How to Find Relevant Subreddits for Your Business
    From sourcing a creative content strategy to funneling leads from targeted advertising, reddit offers many opportunities for businesses. Related Stories Boost Credibility on Social Media with Customer Stories 9 Ways To Grow Your Sales With Pinterest 6 Tips to Grow Your Instagram Audience Quickly.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Advertising, Media] Book Review: Social PR Secrets
    must-read for anyone in PR, the book is also of value to marketers, SEO professionals, social media managers, and executives who want to better understand the role PR plays in maximizing a brand’s total online visibility , credibility, and impact. This is no wasted verbiage in this book, no fluff, no superfluous content. Lisa Buyer.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Advertising, Media] How to Effectively Use Facebook Ads + Email
    'On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With that, Amy Porterfield , Social Media Marketing World Speaker, strategist and co-author of the book, Facebook Marketing All-In-One for Dummies , says we all need to have a major mindset shift.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Advertising, Media] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed. Think about using social media to tune in and stay in the loop. But what if you are a niche company, with a niche product that can only be used by a finite audience?
  • BIZNOLOGY  |  FRIDAY, MARCH 28, 2014
    [Advertising, Media] Internet of things and real time planning, or how devices talk and plan ahead
    'In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. Advertising is there not only to help people adopt a smarter way to interact with technology but also to place more technology in our lives and make them easier and less complicated.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Advertising, Media] 15 of the Most Creative Billboard Ads From Around the World
    just used the adjective "creative" to describe billboard advertisements. know, it’s hard to believe that there could be anything original about such a tired form of advertising. Believe it or not, this billboard is NOT an advertisement for paint. Do you think these billboards are effective advertisements? are you?
  • LEADERSHIP  |  FRIDAY, MARCH 28, 2014
    [Advertising, Media] Interesting Infographics: 25 Tools To Boost Your Content Strategy
    In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit , we can view numerous tools that enhance content marketing strategies. invite you to consider the following list, which is summarized by the Social Media Strategies Summit’s infographic: Tools To Help With Content Curation.
  • BIZNOLOGY  |  FRIDAY, MARCH 28, 2014
    [Advertising, Media] Internet of things and real time planning, or how devices talk and plan ahead
    In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. Advertising is there not only to help people adopt a smarter way to interact with technology but also to place more technology in our lives and make them easier and less complicated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Advertising, Media] Klout Founder says Lithium deal will propel new development
    Fernandez: I never, ever imagined the horizon of opportunity that was set before us, When I started out, I thought my idea could help people make some sense of social media. I was thinking about these social media tools I’m using to communicate, which at this point, I am pretty much totally relying on for my life!  Connections. 
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Advertising, Media] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
    Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. As Jake Sorofman, research director with Gartner for Marketing Leaders, writes for the Harvard Business Review , the multibillion-dollar online advertising economy is giving rise to a new type of marketing leader. Beyond Digital.
  • BIZNOLOGY  |  THURSDAY, MARCH 27, 2014
    [Advertising, Media] In-aisle mobile marketing: a boon for consumers or a violation of privacy?
    This information will then (feasibly) be used to further develop marketer strategies and provide feedback to advertisers. Internet Marketing Mobile Marketing Offline Marketing Slider Social Media Marketing Consumer Digital marketing digital store in-aisle marketing These concerns still exist. The downside is the privacy issue, again.
  • VIEWPOINT  |  THURSDAY, MARCH 27, 2014
    [Advertising, Media] The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
    Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Advertising, Media] How to Amplify Your Reach With Content Discovery Platforms
    But let’s say you’re writing content and promoting it through different channels -- email marketing, your blog, social media -- and you’re still just not getting the amount of traffic or number of leads you want. How can you amplify your reach even further? This is where content discovery platforms come in.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 25, 2014
    [Advertising, Media] 10% Increase in Women at InsideView: How We’re Changing Stereotypes, Building Networks, and Encouraging Growth
    2012  Bureau of Labor Statistics report  found the following: Business and financial operations positions (non-manager), including marketing, advertising, and training, hover around 60% female. Recap: “ Full Equality For Women: Hillary Clinton’s Crusade Continues “ Arianna Huffington | President, Huffington Post Media Group.
  • E-STORM  |  TUESDAY, MARCH 25, 2014
    [Advertising, Media] The following will give you an elementary glimpse into the complex world of the media ABCs.
    'I had no idea what to expect when taking my first job in media, a measly 7 months ago. An advertising agency is filled with people sharing a unique culture where of course each […]. Right off the bat, I discovered that adapting to a new agency is a lot like adapting to a new country.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 25, 2014
    [Advertising, Media] I’m your customer? Do you really know me?
    Advertising is losing effectiveness. We need a LOT more creativity and intelligence in advertising today – that is what I believe. We are getting better and better at blocking unwanted advertisements. The vast wasteland of TV and radio advertising is really a disaster. Where did I grow up? Am I married?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Advertising, Media] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    'So you have a small advertising budget and are trying to figure out how to get the most bang for your buck. Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Facebook also allows you to set a specific advertising goal. Audience targeting. Be specific.
  • VIRALLY BLOG  |  TUESDAY, MARCH 25, 2014
    [Advertising, Media] Digital Mindset
    How many people do you see using social media as a sales broadcast tool spamming feeds with “buy my stuff” messages? There are of course exceptions for those who understand where advertising can and does add value to the process but not by selling blindly to anyone and everyone through banner ads.
  • SAZBEAN  |  MONDAY, MARCH 24, 2014
    [Advertising, Media] Improving Your Facebook Ads
    Social Media Examiner has an article — 4 Ways to Improve Your Facebook Ads — that serves as a good starting point. State Value & Benefits in Ads I think it’s important to remember in any marketing communications or advertising that customers want to know what’s in it for them.
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Advertising, Media] 7 Tips for Brand Consistency Across Social Channels
    Establishing a strong brand identity means you’ll come across consistently no matter the setting, including across wildly varying social media such as Facebook, Twitter, Instagram, LinkedIn, etc. Here are seven top tips to help you maintain brand consistency across all social media platforms. Social Media Marketing social marketing
  • SYNECORE  |  SATURDAY, MARCH 22, 2014
    [Advertising, Media] Online Video as the Modern Day Yellow Pages Ad
    This is good news, for unlike businesses advertising in the original (offline) Yellow Pages, today’s brands are now able to use all kinds of content media - including video - to more effectively convey their brand message. 'Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? Let Your Fingers Do the Walking.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Advertising, Media] 50 Unique Ideas for Your Next Email [Guide]
    For example, McDonald’s created this gem for its email and social media campaigns. Before using March Madness in any marketing or advertising, make sure you check the legal guidelines to avoid any trouble. More than 107,000 people voted and 18 teachers were given prizes through this social media promotion. January. March.
  • MARKETING ACTION  |  FRIDAY, MARCH 21, 2014
    [Advertising, Media] Should You Hire a Journalist for Your Content Marketing Team?
    Over at Red Rocket Media , Michelle Hill wrote a cogent “ Eight Reasons to Hire a Journalist.” At the newspapers I’ve worked at (as an ad rep, not a reporter – although I did marry one), there was a Chinese wall between editorial/news and marketing/advertising. Reasons to hire a journalist. From the journalist’s point of view. bureau.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Advertising, Media] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. Does the content automatically publish to social media? Can visitors share the content on their social media accounts? We’ll test advertising creative across AdRoll, Google AdWords, OutBrain.”.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Advertising, Media] What Is Content Marketing? It’s Starts With Culture!
    The brands that are able to break through all the clutter and noise in our information-saturated society is not the one with the biggest budget, or the fanciest advertising agency. What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Advertising, Media] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better use – and advantage – of social media: The power of social media is its potential to take traditional word-of-mouth advertising and amplify it exponentially, globally, and rapidly. Marketing automation can help you harness more of social media’s upside potential and make it even more effective and useful. license.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 19, 2014
    [Advertising, Media] IgnitionOne Buys Knotice, Prompting Many Deep Thoughts
    But the extract below from the CDP Guide also shows how they complement each other: Knotice does “fuzzy” matching of names and addresses and sends email, while IgnitionOne buys online media and selects best customer treatments. Both vendors are listed in Raab Associates’ Guide to Customer Data Platforms in the “audience management” category.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 19, 2014
    [Advertising, Media] Is the end of television advertising near? Maybe, maybe not
    When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. Luckily for marketers, there are more palatable forms of advertising, as Ellen’s selfie demonstrates.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Advertising, Media] The 3 Social Media Networks That Are Best for B2B Marketing
    As a B2B marketer, are you overwhelmed by all the available social media networks? Social media is the number one content marketing tactic used by B2B marketers as measured by the 2014 B2B Content Marketing Trends-North America: Content Marketing Institute/MarketingProfs study. effective) social media presence. Don’t be.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 19, 2014
    [Advertising, Media] Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank
    WordPress SEO: The Easy Way to Set Up Google Authorship by Social Media Today. by Social Media Today. Google+ Social Media Marketing Bill Bouchard Birgit Pauli-Haack Craig Fifield Deborah Bates Eric Enge Erin Griffith Google AuthorRank Google Authorship guides Google quality signals Google trust signals Mike Alton Ray Hiltz
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Advertising, Media] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    'One of the most powerful impacts of social media is the way it has democratized brands. Treating customers well produces an army of advocates, with far greater credibility and at far lower cost than traditional advertising. Among them: ï IBM: let employees develop the company’s social media guidelines.
  • THE POINT  |  TUESDAY, MARCH 18, 2014
    [Advertising, Media] In Defense of Unsolicited Email
    I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. m guessing the answer to these questions, in Phil’s case, is a big fat “no.” Stop buying lists.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Advertising, Media] How to Craft a B2B Email Marketing Strategy That Works
    While some industries do have regulations on advertising and marketing materials, working inside available parameters while being as creative as possible can help increase your B2B email campaigns’ success. Kelsey Jones is a writer and search/social media marketing consultant as MoxieDot and Managing Editor of Search Engine Journal.
  • BIZNOLOGY  |  TUESDAY, MARCH 18, 2014
    [Advertising, Media] Content marketing for the whale watching fisherman hunter
    'I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here. Yikes! Nobody! Unspoiled?,
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 18, 2014
    [Advertising, Media] 3 Questions to Ask Before You Create a Facebook Ad
    'Advertising is part of our everyday life. Facebook started supporting advertising soon after it launched in February, 2004. There are several advertising options you can choose from when creating an ad on the Facebook platform. But again,  from your perspective as an advertiser this ad placement may be less desirable.
  • HINGE MARKETING  |  MONDAY, MARCH 17, 2014
    [Advertising, Media] 10 Ways B2B Content Marketing Goes Bad
    Online search, social media, recommendations from friends and colleagues, and more. Remember to promote your content robustly via social media and email. Optimizing your content for search engine visibility is a must, and paid advertising can create new opportunities for your content to be seen. The wrong resources.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Advertising, Media] A Beginner’s Guide to LinkedIn Showcase Pages
    Add the problem of keeping all your content grouped together on one social media page, and you''re really lost. Unlike Group Pages, businesses can advertise and buy sponsored updates. Social Media 'Having more than one buyer persona is a balancing act. But those pages aren''t all connected or centralized around Gap Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Advertising, Media] 10 Strategies to Battle Content Shock
    News jacking — A term coined by David Meerman Scott , newsjacking  describes a process to align your brand message with breaking news events so you ride a wave of traditional media coverage. Native advertising — Techniques that embed commercial messages in the editorial copy of news and information channels. But what?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 17, 2014
    [Advertising, Media] Marketing 101: How to get started in lead generation
    There are many ways to learn this – surveys, social media monitoring, interviews with current customers, A/B testing, conversations with Sales, Services and Customer Support …. Value Proposition: How to use social media to help discover why customers buy from you. B2B Social Media: 4 steps to get your listening dashboard started.
  • SAZBEAN  |  SATURDAY, MARCH 15, 2014
    [Advertising, Media] Internet Marketing Strategy Articles for the Week of March 10, 2014
    Marketing Strategy
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 14, 2014
    [Advertising, Media] How to Democratize Product & Process Innovation: What We Learned by Hacking
    While competition is fierce in the  SMB market , newer technologies like online advertising, CRM, and social media outlets have allowed local and regional businesses to extend their reach and survive. 'Innovate or Die. About 50 years ago, living to 61 was normal. What companies) is now only 18 years (source:  Innosight )? We think so.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Advertising, Media] New, undeniable evidence supporting emotional branding and advertising
    The overwhelmingly positive response to their tearjerker commercial  targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of emotional branding and advertising.  Kahneman concludes that branding and advertising prize emotion over information. '(Photo credit: Chris Abraham).
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Advertising, Media] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    To quell my panic, I took a little closer look at the data -- it seemed to be mostly from media companies. There are blog posts and the like included in the articles but most are traditional news/media posts, as we work with mostly media sites. Data Point #2: Social Media Has Little Effect on Reading Engagement.
  • SYNECORE  |  THURSDAY, MARCH 13, 2014
    [Advertising, Media] Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant
    'Over the last few years or so, digital marketing has started to come into its own, as corporate advertising and marketing budgets slowly, but surely, shift from “traditional” categories like print, radio and TV media buying to “digital” categories like web, social media, SEO, content marketing, and others. Why is this relevant?
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Advertising, Media] 5 Trends in Short-Form Video to Reinvigorate Your Content Strategy
    The company paid $9 to plug their advertisement. content creation Social Media 'Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. Here are a few of the recent trends in short-form video, and how you can use them to your advantage.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Advertising, Media] Small Business Lessons That Are Anything but Cliché
    With a background in sales, marketing and advertising, Meyer brought a certain marketing savvy that not all small business owners have since most business owners are not marketers. Cliché Noe is also active on social media networks including Facebook , Twitter, LinkedIn and Yelp. Be Known for Something. Quality Trumps Quantity.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 12, 2014
    [Advertising, Media] How a Sewer Company Successfully Took it to the Gutter for Engagement
    'San Francisco  Water Power Sewer  is not a business you’d associate with creative marketing campaigns and killer social media. They manned up on social media. You might not think a sewer service would be a case study for how to do it right on social media, but in this case you’d be wrong. But guess what?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 12, 2014
    [Advertising, Media] Are You Using Landing Pages?
    Landing pages help segment markets, capture leads and make it possible to monitor advertising effectiveness. By sending a follow-up thank you to those that downloaded material, you have the opportunity to offer them additional info and downloads, as well as asking them to share this with others via social media.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 11, 2014
    [Advertising, Media] Consumers Complain about Sweepstakes and Marketers Feel Regulatory Squeeze
    Social Media and the Law advertising best practices Contest e-mail FTC group Mail marketing media messages personal posts Promotion recently request review sales Security Spam time 'Consumers love sweepstakes, but they hate being deceived by illegal and false promises of prizes.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Advertising, Media] How to Manage Your Marketing Budget [Free Templates]
    This is especially true when it comes to paid advertising (search and display ads, social media ads, etc.). ” Your paid advertising costs will also change depending on how wide of an audience trying to reach. Take Twitter advertising as an example," Sarah explained. Paid Advertising Budget Template.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Advertising, Media] 11 Thought-Provoking Guides to Content Marketing for 2014
    What Content Marketing Needs to Rule in the Post-Advertising Age by Content Marketing Institute. The burst of content marketing content (pardon the repetition) produced some interesting results in terms of traffic. What impact are blogs having on corporate website traffic in search? Which content formats are most (and least) effective?
  • SYNECORE  |  MONDAY, MARCH 10, 2014
    [Advertising, Media] Social Mapping: Will Findery Make its Mark?
    With Foursquare check-ins, Yelp reviews, Instagram captures, and daily postings of opinions throughout the social sphere, social media has become a well-saturated space of personal stories and product promotions. What will be interesting is to see over time how the app develops as users react and advertisers take note. Bumping” Alerts.
  • WRITTENT  |  MONDAY, MARCH 10, 2014
    [Advertising, Media] 10 Ways Marketing Agencies Rock the Web with Content
    The PohlyCo stepped in, and added web advertising, and an email marketing newsletter for the publication. Sales and profits have increased significantly as a result, and the magazine has been able to attract big-name advertisers like Toyota and the US Navy. 500% Increase in Social Media Traffic. didn’t think so! Did it work?
  • BIZNOLOGY  |  MONDAY, MARCH 10, 2014
    [Advertising, Media] Mobile is dead: start thinking mobility now…
    Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. number of media companies are leading the way. Silos become blurry.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 10, 2014
    [Advertising, Media] Email Marketing: 3 simple steps for building customer personas
    Media/Advertising/PR. 'Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Every solution starts somewhere. Step #1. Step #2. Intelligence Analysis. Step #3.
  • ENGAGE  |  SATURDAY, MARCH 8, 2014
    [Advertising, Media] Zero Paid Media: Dream or Reality?
    To this list, we can now add “paid media.”. As a content marketing agency, McMURRY/TMG has been advocating “alternatives” to paid marketing (such as traditional advertising) for years. Marketers who rely on paid media simply because that’s what they’ve always done will become extinct. If 'The end of war … the end of oil. Right?
  • MARKETING ACTION  |  FRIDAY, MARCH 7, 2014
    [Advertising, Media] What a Google Algorithm Update Can Mean For Your Site
    Search engines make their revenue from advertising, but that advertising’s value is intrinsically tied to the number of the search engine’s users. 'If you were online in the early days, when the Internet became mainstream, you probably remember how hard it was to find information on the web. Algorithm Updates: Why? Not necessarily.
  • WRITTENT  |  THURSDAY, MARCH 6, 2014
    [Advertising, Media] Write Like a Pro: Top 10 Secrets of Professional Copywriters
    The Father of Advertising David Ogilvy, Copywriting Hall of Fame inductee John Caples, and modern million-dollar copywriter Gary Bencivenga all recommend extensive research as one of the secrets of writing great copy. Use these top 10 secrets of professional copywriters to make your copy stand out from the competition and get results.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 6, 2014
    [Advertising, Media] Using Humor in Your Marketing
    When we use cartoons on our social-media feeds, we check to see if there is a copyright. Test a wacky advertising idea. 'Even big businesses are cashing in on using humor and trying to take the old stodgy out of big business: Look at Geico with a  camel asking employees , ”What day is it?” Have fun with your logo.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Advertising, Media] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. And YouTube in 10th place?
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Advertising, Media] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    landing page - The page that advertises your offer and includes a form. You should place CTAs throughout your website, especially on your homepage and blog, to make sure that people that enter your website via search engines or social media see the offers you have available. Include a verb (e.g. Stand out on your page. 2) Landing Page.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 5, 2014
    [Advertising, Media] The second screen: what it means for small business marketers
    In 2014, mobile marketing will shift focus slightly based on consumers’ increasingly split attention when it comes to media use. The ease and small size of smartphones and tablets mean that consumers are often using them while enjoying other media – like television watching or even working on a laptop. Think graphically. Photo Source).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Advertising, Media] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. This will use paid advertising and social media, supported by unified databases built with Customer Data Platforms. centric DemandBase and Bizo.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Advertising, Media] Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks
    In Boston''s Boldfacers , Lisa Pierpont tells us why she started her storytelling media company. MIT Media Lab''s Coco Krumme challenges us to cut through the clutter, to simplify, to "satisfice.". What if the advertising needs of Madison Avenue were hybridized with the startup trends of Mountain View?" marathoner. Tweet This).
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