• JUNTA 42  |  SATURDAY, JANUARY 21, 2017
    [Advertising, Media] This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
    In this “hopeful” episode, Robert and I discuss the Facebook Journalism Project, including why it’s great for Facebook and not so great for the media. We also engage in a detailed discussion on native advertising, share our take on its advantages, and explore how Star Magazine was slammed by the Better Business Bureau.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Advertising, Media] The Importance of Influencer Marketing
    Not only that, but marketers have to reckon with the fact that many customers aren’t especially trusting when it comes to brand advertising. 81% of people are influenced by their friends’ social media posts. 71% of customers report having an improved perception of a brand when they read positive reviews on social media.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Advertising, Media] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. The old methods of buying media have been upended. Programmatic buying is an automated method of purchasing digital media in real-time that is easily adjustable. Let us know in the comments.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Advertising, Media] 9 Examples of Live Action Marketing
    Colossal Media: Street Art. This outdoor advertising company specializes in producing massive works of art on the sides of buildings. We love digital marketing here at SnapApp. We live and breathe online content. But we also know that sometimes you need more than an interactive infographic to get your audience’s attention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Advertising, Media] The new standards for strategy and social media success
    By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? Megatrends on content, social media, ecommerce, etc., It’s not.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Advertising, Media] The 26 Best All-in-One SEO Tool Suites
    Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Enter a keyword, and it finds top ranking URLs for you to implement in your content.” — Social Media Today. Showcase reviews: Social Media Today, MarketingLand, Inc., ” — SmartBug Media. Siasat.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Advertising, Media] MarTech: Top 100 Influencers and Brands
    But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Third Door Media. Advertising Age. Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In WHAT ARE THE INFLUENCERS SAYING? DOWNLOAD NOW!
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Advertising, Media] Ad Blocking Is Not the Problem, It’s the Symptom
    One reason could be that the world’s fourth-largest metropolis passed the Clean City Law in 2006, which outlawed all outdoor advertising, including billboards, storefronts, and public transit ads. Advertisers were worried about the loss of funds, jobs, and even urban scenery. In other words, São Paulo was a victim of ad blocking.
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Advertising, Media] New Guide Delivers 2017 Digital Marketing Trends
    The guide provides businesses with 17 key influential trends that will affect content marketing, search engine optimization, online advertising and several other important marketing strategies.”. Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. About KEO Marketing.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Advertising, Media] How Publishers Develop and Monetize Audiences with Digital Marketing
    The deluge of content that followed has brought upheaval to the media industry. Advertisers typically target on demographic or firmographic information, so those slices might always be the primary factor in a publisher’s segmentation and targeting. Author: Hally Pinaud “Content is King.”. The short answer is yes.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Advertising, Media] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Advertising, Media] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. Account Based Marketing AdvertisingAccount-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. This saves you money and improves your conversion rates.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Advertising, Media] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    In this broken-pipe episode of This Old Marketing, Robert and I talk about Medium’s latest pivot, while AOL thinks it’s discovered a better way to serve up advertising. In In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This
  • KAPOST  |  FRIDAY, JANUARY 13, 2017
    [Advertising, Media] Here’s How to Get Closer to Your Audiences with Storytelling
    Some resources to consider: * Crystal Knows: This social media research tool provides personality insights for every individual you are aiming to reach. Sharethrough’s headline optimizer: Sharethrough, a provider of native advertising solutions,  has developed technology that predicts whether a headline is enticing to click.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Advertising, Media] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. Product demonstration videos on social media. Social Media Daily Canonical
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Advertising, Media] 8 Ways to Maximize the Value of Online and In-Person Events
    If your objective is to generate new leads, then you’ll want to take advantage of email marketing, social media, online advertising, and perhaps even direct mail to distribute invitations automatically against your prospect database. 47% say these events provide valuable opportunities to engage with multiple customers and prospects.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Advertising, Media] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Joe Castro – Director of Paid Media Operations and Strategy at Fathom. By watching this webinar, you will gain detailed paid media strategies and tactics that you can incorporate into your healthcare marketing efforts with ease. Blog Feed Digital Advertising Healthcare WebinarsMissed our webinar? We’ve got your back.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Advertising, Media] Facebook May Have Just Ushered in a New Era for Mobile Video
    For years, Facebook has denied that it’s a media company. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry. It’s not a traditional media company… We don’t write the news that people read on the platform. companies.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Advertising, Media] 9 Handy Business Calculators That’ll Make Your Life Easier
    Whether you’re tasked with managing advertising spend or budgeting for events, this handy list of free calculator tools will help you prove the return on investment (ROI) of the programs and budget you need to grow your business and scale over time. Paying for ads can be risky if budget is tight -- who knows if it’ll pay off?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Advertising, Media] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media. Unappealing websites and little social media activity:  Plumbers with ugly websites are fine. Digital marketing agencies?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Advertising, Media] Trade Libel: If you can’t say something nice, make sure you have proof
    On person’s using the advertiser’s product and the other’s using a competing product. The demonstration always favors the advertiser. What if the advertiser doesn’t mention that they let the stained shirt soak for 24 hours and didn’t soak the other shirt at all? That could be considered  false advertising.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Advertising, Media] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. The goal? Send social signals.
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Advertising, Media] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Community Organization Honors Partner KEO Marketing for Exceptional Engagement.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Advertising, Media] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    While many people understand the role that split testing can have when it comes to advertising, web pages, and email conversion rates, many haven’t thought about using the strategy on their content marketing campaigns. Use Social Media to Test Campaigns. Split Test Your Content Marketing. Test the Pricing of Your Goods or Services.
  • CONTENTLY  |  MONDAY, JANUARY 9, 2017
    [Advertising, Media] Print Is Still the Most Trusted Type of Ad
    Given the digital media boom of the past decade, the results are surprising. This fall, Contently partnered with The Tow-Knight Center for Entrepreneurial Journalism at CUNY to conduct an in-depth study into consumer perceptions on native advertising and its impact on publisher trust. Media banner ads native ads print
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Advertising, Media] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    Not to mention hundreds of millions of views on social media. Actress Lisa Valentine Clark dodges arrows, garbage disposal mishaps, and kids jumping from windows in the brand's first infomercial , which has amassed over 20 million views and 243,000 shares on social media since its release in October. what just happened. But hurry!
  • JUNTA 42  |  SATURDAY, JANUARY 7, 2017
    [Advertising, Media] This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought
    In this first official podcast of 2017, Joe and Robert discuss the ad fraud “Methbot” issue and what it means for programmatic advertising. The The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was – for either publishers or brands. Rants agree.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Advertising, Media] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    As Glenn Greenwald explains in this thoughtful article, that approach also points to why “fake news” has made such a foothold in the American media landscape. Selected by Brian Maehl, talent development manager. Every week, Mark Zuckerberg hosts a Q&A for the 16,000 Facebook employees around the globe. They will pay you!
  • LEADERSHIP  |  FRIDAY, JANUARY 6, 2017
    [Advertising, Media] Who will come out on top in 2017? Mobile or Desktop?
    Now, mobile devices account for 65% of all digital media time with desktop lagging behind at 35%. While desktop internet usage still clearly has some fight left in it, marketers have already begun looking to the future – by 2019, mobile advertising is predicted to jump up to 72.2% of all digital advertising spend. 2018: 14.9
  • CONTENTLY  |  THURSDAY, JANUARY 5, 2017
    [Advertising, Media] What We Read in 2016
    Over the past year, I’ve read my fair share of depressing, thought-provoking essays about the state of media, politics, and tech, and the strange dystopia that we’re slowly careening into. Here’s what you missed while enduring the last 12 months… Fusion: A trend story about millennials, by The New York Times.
  • HALEY MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Advertising, Media] Do You Need a Like Campaign on Facebook? The Data Says You Do
    Facebook is the king of social media. Social media evolves constantly, and if you aren’t keeping up, then you’re going to get passed by. Online advertising is one of the most affordable and effective marketing strategies available to staffing agencies. More than 1.09 People spend an average of 50 minutes (!)
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Advertising, Media] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-degree media is also great for showcasing your company’s culture.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Advertising, Media] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-degree media is also great for showcasing your company’s culture.
  • HG DATA  |  THURSDAY, JANUARY 5, 2017
    [Advertising, Media] Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
    We sat down with Chris Blohm , MeritDirect’s Senior Vice President of Data + Media Services , to discuss product development, 2017 marketing challenges, the pursuit of new ideas, and the importance of bringing top talent into the fold. The thought provoking discussion follows. — What was the genesis behind the founding of MeritDerit?
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Advertising, Media] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Most marketers are creatures of habit. I’m guilty of this — I like social media, so I run with it. Second, people don’t tend to only consume one type of media, so playing multiple channels means you may hit a person with your messaging two, three, or even four times over the span of six months. “Start with a goal. Literally.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Advertising, Media] 7 Ways to Generate Leads on Social Media
    Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Everyone loves freebies, so consider hosting a sweepstake or offering giveaways on social media.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Advertising, Media] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Advertise that fact when you can. Maybe you promote their business on social media, via your blog, or on a guest post. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. Title.
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Advertising, Media] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Insist upon clear labeling. Will they feel deceived?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Advertising, Media] Which Content Marketing Metrics Matter?
    statistical error undermined the trust of advertisers and publishers on Facebook, and the social media giant agreed to provide a third party […]. ‘We uncovered a bug in page insights. The bug has been live since May.’ The post Which Content Marketing Metrics Matter? appeared first on Marketing Insider Group.
  • I-SCOOP  |  TUESDAY, JANUARY 3, 2017
    [Advertising, Media] Marketers increase spending in paid social in 2017 – is it smart?
    Social media and social networks have come a long way since the early days of Facebook and Twitter. Due […].
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Advertising, Media] Our Top 10 Blogs of 2016 at a Glance
    Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Measure the ROI of Digital Advertising Beyond Revenue Impact. How Brands Can Create Lasting Relationships on Social Media. His recommended tactics?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2017
    [Advertising, Media] Entering Protopia and a world of continuous marketing disruption
    The 1990s brought about some early advertising and web-based marketing as search became a mainstream utility but again, change came about over a period of years. By the mid-2000s we witnessed a true information revolution enabled by smartphones and social media. By Mark Schaefer. In the 1970s, there was one: cable television.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 1, 2017
    [Advertising, Media] Start 2017 by Embracing Your Inner Rebel #RogueOne #Leadership
    Advertising & Mktg. Trends Content Marketing Employee Branding Marketing Social Media Marketing The Social EmployeeStart 2017 by embracing your inner rebel Are you ready to go rogue? Full of the usual thrills and epic battles characteristic of the franchise, Rogue One […].
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 1, 2017
    [Advertising, Media] Start 2017 by Embracing Your Inner Rebel #RougeOne #Leadership
    Advertising & Mktg. Trends Branding Marketing Social Media Marketing The Social EmployeeStart 2017 by embracing your inner rebel Are you ready to go rogue? If you’re like millions of other people around the globe who have already seen the latest Star Wars film, Rogue One, the answer is likely a resounding yes.
  • JUNTA 42  |  SATURDAY, DECEMBER 31, 2016
    [Advertising, Media] This Week in Content Marketing: Google, Facebook to Purchase Content in 2017
    This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be looking to make; brands betting big on buying media companies; and greater business model diversity from publishers and marketers alike.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Advertising, Media] 10 Trends for B2B Marketing in 2017
    Native Advertising. Native advertising will become more commonplace. Native advertising is a paid form of content marketing where the ad experience follows the natural form and function of the user experience according to each customers’ preference. Paid Media. Paid media options that focus on segmented re-marketing.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, DECEMBER 28, 2016
    [Advertising, Media] 3.5 Reasons to Skip Industry Awards
    reasons why your __ (law, graphic design, accounting, management consulting, public relations, engineering, financial planning, advertising, technology, healthcare, beauty, payroll, etc.) With the understanding that industry awards represent a substantial worldwide economic enterprise…here are 3.5 Living in the past. Yes, they do exist.)
  • HG DATA  |  WEDNESDAY, DECEMBER 28, 2016
    [Advertising, Media] HG Data 2016 and Beyond
    The other major trend is digital marketing and programmatic advertising. He comes to us from interactive media firm QuinStreet, only the most recent leadership position in a career focused on helping business technology companies identify, attract, capture and retain customers through digital content and programmatic advertising.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Advertising, Media] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Harnessing the power of social media can be achieved by using the following practices. Paid Advertising.
  • CONTENTLY  |  TUESDAY, DECEMBER 27, 2016
    [Advertising, Media] The 10 Best Brand Tweets of 2016
    Today, everything he talks about in the clip could apply to brands on social media, whether they’re abusing the latest trend or honoring a tragedy they have no business honoring. For some brands, social media is a place to break character, where you can let your hair down and rebel against corporate culture. KissAGingerDay.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Advertising, Media] My Best Biznology Blog Posts of 2016
    What’s even more exciting is that Earned Media PR and Marketing is still alive and well — you just need to not suck! Take your bloggers and social media influencers to lunch. Influencer outreach is more PR than marketing or advertising. Earned media influencer marketing demands your awesome. Like this post?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2016
    [Advertising, Media] 7 Engaging CMO Interviews From 2016
    ” JetBlue does local TV advertising because it isn’t a national brand and some two-thirds of its advertising budget goes to digital marketing. You make the best media plan you can come up with.” Below are 7 CMO interviews from 2016. Well, sort of. JetBlue’s Biggest Challenge Is to Keep Being Cool.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Advertising, Media] 3 Tips for Using Social Media for B2B Marketing
    Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Guest post by Larry Alton.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Advertising, Media] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    Why the laws of supply and demand don’t work online (20:05): An article posted on The Media Briefing website argues against the idea of restricting ad inventory in order to increase its value as a commodity. My takeaway: Even in the social media era, there’s still a lot of magic to be found in the power of email.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 23, 2016
    [Advertising, Media] A Guide to Advertising on Facebook
    When it comes to social media, small businesses lean heavily on Facebook. With its huge audience and targeting capabilities, Facebook advertising offers small businesses a powerful way to build strong relationships with both existing and new customers. Social Media Facebook Facebook ads Social Media Marketing
  • BIZNOLOGY  |  THURSDAY, DECEMBER 22, 2016
    [Advertising, Media] 10 Marketing trends to watch for 2017
    Visuals are so important to all of your marketing efforts, not just social media. Make sure a good portion of the photos are timeless so that you can continue to use them for different advertising and promotional campaigns. Native advertising. Expect to see an upswing in native advertising in 2017. Mobile, mobile, mobile.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Advertising, Media] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Social Media. With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. Learn all of the basic about social media, strategies, and marketing on your accounts. Do you need help with planning on when to post on social media? Peg Fitzpatrick is a queen of social media.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Advertising, Media] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    True to our inbound philosophy , our customers are focusing mostly on unobtrusive search ads and social media ads. 44% of larger companies (more than 1,000 employees) use advertising networks, versus 27% of small businesses (1 to 50 employees). But what does that look like? In our sample, Zopim and LiveChat were the chat leaders.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Advertising, Media] Why Digital Marketing? The Essential Guide to Marketing Your Brand Online [Free Ebook]
    The way people interact with businesses has changed dramatically over the past few years with the rise of online media. Promoting your brand on social media. Utilizing effective paid advertising. In other words, your audience is spending a lot of time online, so you need to market to them there. Business Daily Promo
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Advertising, Media] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    Businesses now realize that consumers are inundated with messages through email and social media. Other thoughts: More and more, businesses will set aside organic marketing in favor of paid advertising on social media, since it allows them to reach highly-targeted markets based on collected data. Read on to see what they said!
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Advertising, Media] 4 Hard Truths I Learned Covering Marketing This Year
    ” I only really started caring about marketing (and the intersection of advertising, technology, and media) a couple years ago when I started at Contently as an intern. Facebook and Google, in particular, dominate digital advertising, and reporting on their every step to the point of absurdity is actually not that absurd.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Advertising, Media] 3 B2B Marketing Strategy Best Practices — And Why You Should Avoid Them
    Best Practice 2: Use Advertising to Build Brand Awareness. Advertising reaches a lot of eyeballs. So what’s not to love about advertising? Advertising and brand awareness are of limited value when you don’t have a huge ad budget. Buyers also know that advertising is a promise that comes with little, if any, proof.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Advertising, Media] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    In a statement to Marketing Dive, Twitter provided some commentary on their decision: “We are always experimenting with the best ways to help advertisers effectively connect with consumers. Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. Panic! Shrug.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 21, 2016
    [Advertising, Media] How to Advance from Licensed and Curated Content to an Original Content Strategy
    With licensed and curated content at the helm, your brand might find itself spending increasingly more money to advertise content while your competitors’ reach seems to grow naturally. Is your current social media okay, or do you want to expand to other platforms to boost visibility when sharing content? Audit and Build.
  • CONTENTLY  |  TUESDAY, DECEMBER 20, 2016
    [Advertising, Media] The Best Content Marketing of 2016
    To get you going, here’s the entry for bae: Bae (n. / adj.): an affectionate term very busy people use toward their partners because they don’t have the time to say the full word “babe;” it can also be used if you want to say something is awesome, but want to sound like a #teen or a corporate social media account. 9.
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2016
    [Advertising, Media] How storytelling can shape the corporate brand and culture
    This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing. Call this extreme clutter and volatility. Storytelling is ageless and remains the most powerful form of persuasion.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Advertising, Media] Snapchat Spectacles: A Simple Guide for Marketers
    Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. If you’re a social media marketer, take note: Snap Inc. does a great job of turning its product into a viral social media moment. Social Media Daily Weekly Canonical
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Advertising, Media] Five Content Marketing Trends to Watch in 2017
    As Robert Rose and I covered in a recent This Old Marketing podcast , CNN bought the social media app Beme owned by YouTube celebrity Casey Neistat who amassed 6 million followers through his video blog. CNN is shutting down the app and asking Casey and his team to start a new media platform. Other media brands are following suit. 
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Advertising, Media] 4 of the Biggest Advertising Trends of 2016
    2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. What were your favorite advertising trends this year?
  • MI6 MARKETING AGENCY  |  SUNDAY, DECEMBER 18, 2016
    [Advertising, Media] Mi6 Agency’s Top Charts for Dec 2016
    Digital Advertising Spending Plans for 2016 vs 2017? Make sure you have a strategic reason to invest in mobile advertising and you can measure the impact of your mobile campaign. Search engine marketing plays a minor role taking a back seat to social media where word of mouth/mouse where peers, friends and influencers matter more.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Advertising, Media] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    Pursuits with Enterprise will use a combination of search, paid social, email, and digital advertising to build awareness and drive traffic. MPlatform is a piece of code that will aggregate consumers’ data as they move across multiple media touchpoints and platforms, making it easier for GroupM clients to target them with advertising.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Advertising, Media] The 6 Biggest Marketing Storylines of 2016
    Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. For more than half a century, TV had been the primary advertising medium for marketers. 2016 was a landmark year for the marketing, media, advertising, and tech space. But why?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Advertising, Media] Why Licensed and Curated Content Are Killing Your Content Strategy
    With the digital space growing more crowded for advertisers and content creators alike, “more of the same” promises to put brands on a road to become increasingly commonplace at an ever higher cost. “It’s helpful, but doesn’t seem to be doing too much for us.” The keyword here is conservative—not safe.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Advertising, Media] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Marketing budgets of the future may line item IoT advertising dollars and prioritize it over other forms of marketing. It only makes sense that if IoT continues to grow and individuals continue to embrace it, new ways to optimize and advertise on IoT devices will spring up. Roku: Streaming media player. The Jetsons. Metropolis.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Advertising, Media] 63 Digital Advertising Terms Every Marketer Should Know
    If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. Above the Fold : A term derived from the print advertising industry.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Advertising, Media] Chatbots: The future of conversational commerce and marketing
    Creating conversations, not messaging. “We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. Where chatbots get really interesting is in personalizing media and responses,” Brucculeri suggested.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 14, 2016
    [Advertising, Media] R.I.P. Journalism: Why 2016 Sucked for Digital News
    The rise of ad blockers is making it impossible to use digital advertising as a revenue source. There are some differences in digital news media based on geography – particularly between North American news and European news. We’ll start with the nation that’s seen the most upheaval in its media landscape within the past year: America.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 14, 2016
    [Advertising, Media] 4 Ways to Revolutionize Your Content with Personalized Marketing
    Jean Ellen Cowgill, President of Atlantic Media Strategies , describes these soft identities as a way to tap into the way people think of themselves to develop long-term connections. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. Avoid megaphone tactics. What gives?
  • FATHOM  |  WEDNESDAY, DECEMBER 14, 2016
    [Advertising, Media] Do Seniors Procrastinate? How It Affects Your Medicare Marketing
    Fathom works with a couple different health insurance companies that invest heavily in open enrollment for Medicare when it comes to paid media. Medicare providers can start advertising their plans as early as October 1 st , but members cannot enroll until October 15 th. Blog Feed Digital Advertising Healthcare Social Media
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Advertising, Media] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Whatever you do or produce, do it consistently (just like a media company). Social Media is only getting bigger.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Advertising, Media] All your best content may now be considered fake news
    While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. Mainstream media has been fighting irrelevance since the early 90s. Fake news has been in the real news recently.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [Advertising, Media] Staffing Industry Marketing Insights: Generating Leads & Busting Myths
    Time to dispel a few marketing misconceptions we hear far too often (and which our survey data supports): First off, despite ranking low in this survey, online advertising (such as PPC) is a cost-effective tool for getting your company to the top of search results —and keeping you top-of-mind with your clients, prospects and candidates.
  • KEO MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Advertising, Media] Three Ways to Simplify Your Online Marketing Strategy
    Audiences are scattered over hundreds of different media outlets, social media sites and business listings and the small business can become frustrated trying to deal with it all. While many marketers feel they are doing a good job at focusing their advertising and marketing the results they achieve suggest that they may not be.
  • BULLDOG SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Advertising, Media] Beyond Content: Leveraging Branded Entertainment in B2B
    And while it’s great to try to expand the limits of those types of media, we’re missing an enormous opportunity to create branded entertainment that excites audiences and makes them more willing to engage. Your banner ads are being blocked. Your emails are being deleted. Your commercials are being skipped. Times are tough, guys.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Advertising, Media] What it’s like to be hugged by a brand. Literally.
    Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. Native advertising. By Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation. Bot messaging.
  • JUNTA 42  |  MONDAY, DECEMBER 12, 2016
    [Advertising, Media] 60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
    For what it’s worth, my own predictions are mostly focused on the business side of our industry as it’s been a year where more media companies than ever are struggling to maintain their relevance and value under their traditional business models. Somehow, we finally managed to make it to the end of 2016. cmworld Click To Tweet.
  • JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Advertising, Media] This Week in Content Marketing: The Business Case for Content Marketing as PR
    We also look at why GoPro closed its media division, and explore CNN’s partnership with a YouTube celeb to launch a new media property. According to this post on LinkedIn , Neistat’s decision to start a new media brand with the news net is a move to keep his work from getting stale, creatively. Image source.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Advertising, Media] Am I connecting with my customers enough? 10 tips for customer outreach
    Correspondence as well as website and social media content should all match the personality and “voice” of your company. Jump into social media. It’s nearly impossible to talk about customer outreach without talking about social media. Social media makes us more accessible to our audience. How’s your customer outreach?
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Advertising, Media] Who Will Win the War for TV Ad Dollars?
    Yet brands are still spending plenty of money on TV advertisements. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics. There are a few characteristics that differentiate the internet from media platforms that came before it. So what happened?
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Advertising, Media] Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
    As 2016 comes to an end, the media industry faces an uncertain future. While this huge disparity speaks to the nature of how Facebook presents content, it’s also indicative of a scary stat: Trust in mass media among Americans has plummeted to 32 percent , an all-time low. million times more than the top 20 real news stories.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Advertising, Media] 10 Trends That Defined Digital Marketing in 2016
    Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. The hashtag and timeliness earned them nearly 2000 retweets and some serious social media attention. Even the print ads set social media on fire. Visually-Driven Advertising. Get dunked today.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 8, 2016
    [Advertising, Media] How Millennials in the Workplace Are Revolutionizing Marketing
    After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 7, 2016
    [Advertising, Media] How Should Brands Adapt to a Post-Truth World?
    The video comes from Stop Funding Hate (SFH), a group that launched in August to pressure companies to stop advertising in three UK newspapers—the Daily Mail, Daily Express, and The Sun—which have been publishing “ divisive hate campaigns ” against minorities. There’s no website.) Ultimately, the key is consistency.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 7, 2016
    [Advertising, Media] How to Use Multiple Marketing Technologies Together for Optimal Results
    There is advertising and promotion software focusing specifically on display and programmatic selling available at a click of your mouse. Analytics, social media listening and digital customer engagement tools are just a few other technologies to add to the mix depending on your brand’s marketing needs. But where do you start? percent.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Advertising, Media] Putting Meaning Back Into Marketing
    Responses such as “social media, graphic design, advertising, emails and brochures,” are going to be most common – but chances are, if someone isn’t on the marketing team or doesn’t deal directly with the department, there’s probably some mystery to what’s being done there. What Do Other Departments Think Marketing Does? Smarketing
  • FATHOM  |  TUESDAY, DECEMBER 6, 2016
    [Advertising, Media] How to Set Your 2017 SEO Strategy: The Essentials
    With mobile usage representing 65% of digital media time—a number that is only going up—site speed, easy navigation, and responsive web pages are becoming more significant than ever. Leverage Your Paid Media Efforts to Improve Your Organic Presence. Blog Feed Content Marketing Digital Advertising SEO Social MediaOn-Site.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Advertising, Media] 3 Ways to Connect Video Advertising to the Customer Journey
    And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. There’s more opportunity than ever to create engaging journeys that provide value to your customers. Cross Channel Marketing
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