• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Advertising, Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Advertising, Media] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Advertising, Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    promote a brand' Smarter medium-sized advertisers concerned. among other advertising avenues. So they are advertising with more leverage-- bigger sums--than a medium-sized professional. breakeven or net insignificant profit on the advertising to be sustainable. press releases, select art work, buy media and.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Advertising, Media] Bombora Feeds B2B Data to Everyone
    We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. So last November is spun off the data piece as Madison Logic Data,, keeping Madison Logic as the media business.
  • SYNECORE  |  FRIDAY, APRIL 24, 2015
    [Advertising, Media] 4 Tips For Using Facebook to Market a Conference
    Using each social media channel the right way to market your event at the right time to the right audience increases the chances of getting a good return on your conference investment. The beauty of social media is that, if used correctly, you can effectively market anything for free. Why Facebook? Create a Facebook Event Page.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Advertising, Media] Interesting Infographics: The Story Behind Influencer Marketing
    Let’s face it – people are savvy to advertising. Perhaps most important to the influence marketer, 20% of women active on social media consider products promoted by bloggers they recognize. According to an infographic by TheShelf.com , that’s one reason that influencer marketing has been on the rise in recent years.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Advertising, Media] Marketers, Get Ready For Your Promotion: A Global Perspective
    It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Digital and social media. Advertising/branding. In fact, we’re more likely than US marketers to invest in technology to manage advertising, mobile marketing, market resources, and content marketing. Global.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Advertising, Media] Inbound Marketing Basics: How to Attract More Customers
    Customers find you through paid and natural search engine marketing, social media, and links from other sites on the web. Include the key words in any relevant pages, blog posts, whitepapers, case studies, and social media. You can use social media to draw people’s attention to your content, and you can buy advertising to promote it.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Advertising, Media] Content Marketing: How to Grow Your Business by Growing Your Audience
    Don’t build it around SEO, online advertising or marketing automation. Don’t even build it around your channels (like your website, social media networks, blog, etc.) To do: Conduct market research by examining online conversations happening on social media, blogs, traditional media (news outlets) and forums. People.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Advertising, Media] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Innovations like Marketo Ad Bridge , with LinkedIn and Facebook joining us on stage, and Marketo Mobile Engagement truly inspire a vision of a world without boundaries—where the Era of Mass Advertising dies away and gives way to the Era of Engagement Marketing. If you haven’t already heard—though how could you not?—#MKTGNation
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Advertising, Media] How To Make Your Marketing Meme-tastic!
    As WebSearchSocial points out, when marketers use humor in their advertising, it forces consumers to let down their guard. It’s as though businesses are sharing an inside joke with individual customers, who then decide to share their experiences with friends and connections on social media. and Left Shark. Meme Evolution.
  • VIDYARD  |  FRIDAY, APRIL 17, 2015
    [Advertising, Media] Engagement is Everything: Our Takeaways from Marketing Nation 2015
    All of these have helped revolutionize employee culture at Huffington Post, and have helped them grow into one of the largest, most read media sites in the world. Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Advertising, Media] How to Move Your External Marketing Messages In-Store
    Marketing may seem like it all happens outside the store – in print media or across cyberspace. Make sure you provide a bag that customers are proud to use and consider it a marketing expense – not an operating expense – that advertises your brand outside the store. To begin, keep your employees in the know.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 15, 2015
    [Advertising, Media] Modern Marketing Essentials Guide To Social Marketing (eBook)
    Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. Social Advertising. It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Engagement. Marketing Communications. Analytics. Modern Marketing Essentials Guide to Data Management.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Advertising, Media] Wasting your ad money? All Facebook fans are unequal
    On social media, we assume accounts with high follower counts are more trusted because, well, more people are following them. In fact, most digital marketing and social media lists are made up of experts (sometimes that term seems to be used loosely) who have a large number of followers. Or advertising for that matter.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Advertising, Media] Why Blogging Is More Important Than Ever
    Without interesting content, all these media channels are toothless. And (you know this already) interesting content is one of the top reasons people follow brands on social media and elsewhere. For a time, social media was the golden goose. and your social media strategy was done. Here’s a hint. Blogs. percent.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Advertising, Media] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. Modern Marketing b2b Consumer
  • VIRALLY BLOG  |  TUESDAY, APRIL 14, 2015
    [Advertising, Media] So…. How’s Your Social Media Etiquette?
    Social Media Etiquette, a lot of people don’t quite understand what they should and shouldn’t be sharing. I’m all up for sharing about your lives and what you’re up to, but there is ways it should and shouldn’t be done. The post So… How’s Your Social Media Etiquette? Ignorance. KellyCulver96.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 14, 2015
    [Advertising, Media] The Dos and Don’ts of Marketing Warfare
    Take a closer look at their website, promotions, products, social media, pricing, branding and content– analyze the entire package of what they are offering so you can figure out how to do it better. The entire concept is about making a statement with your brand more than following the standard rules of advertising.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Advertising, Media] Why the Agency World Loved 'Mad Men'
    In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. The series has addressed race, gender roles, war, free love, assassinations, office politics, infidelity, addiction, and occasionally, advertising. In the 1960s, advertising became a game of more, not better.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Advertising, Media] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. Beyond social advertising, Facebook remains the largest social platform, accounting for 68% of all social network users globally. So Facebook is the dominant player in social media, and by extension, social advertising.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 9, 2015
    [Advertising, Media] Lessons from the Mad Men
    With the final series starting tonight, it got me thinking that despite working in the most innovative and fast-paced period our industry has ever seen, there’s still a lot we can learn from the Golden Age of Advertising (and I don’t just mean reinstating regular daytime drinking binges). What marketers today can learn from 1960’s Ad Land.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Advertising, Media] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    As prospects self-educate about the products and services they wish to buy, the remain anonymous through most of this process, visiting websites, consulting peers on social media, and poring over review sites. Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. Can’t we all just get along?
  • CRIMSON MARKETING  |  TUESDAY, APRIL 7, 2015
    [Advertising, Media] Keith Eadie, TubeMogul CMO: Everything Marketers Want to Know about AdTech But are Afraid to Ask
    John Wanamaker infamously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ” More than a century later, Wanamaker’s lament is finally beginning to be a quaint ghost of Advertising’s past. TubeMogul  is a software company focused on brand advertising.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Advertising, Media] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Investing even a minimal effort in targeted and personalized advertising can have a huge impact on outreach—both in terms of quantity and quality at the top-of-the-funnel. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? Shifting Weight Towards the Top-of-the-Funnel. So, what can help? Industry.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Advertising, Media] Four Digital Marketing Mistakes You Should Never Make
    Well, research from the Aberdeen Group shows that organizations that actively mine for customer insights – and use those insights to map and manage customer journeys – enjoy 79% higher annual growth rates in cross-sell / upsell revenue and 30% higher growth rates for positive social media mentions, compared to those who do not use customer insights.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Advertising, Media] 4 Ways Healthcare Marketers Should Utilize Social Media
    Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Advertising, Media] 4 Lessons From the Most Purposeful Ads of 2014-2015
    Advertising used to be about smoke and mirrors. Today’s most evocative advertising targets something else: purpose. To celebrate these trailblazers, TeamWorks Media asked friends, clients and the public to nominate brand spots they felt reached for something beyond the almighty dollar. What the Sweet 16 Have in Common.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Advertising, Media] MarTech Conference: Some Random Impressions and Interesting New Vendors
    Advanse : rule-based ad customization drawing on an advertiser’s individual-level data as matched to audience cookies. brandAnalyzer by Global Science Research : uses a large, projectable consumer survey and social media traffic to build detailed psychological profiles of brand customers.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Advertising, Media] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
    So from that standpoint, marketing doesn’t seem like a black hole. Q: CMOs often say their CFOs love PPC (Pay-Per-Click) advertising because it''s predictable and measurable. Whereas, once you stop funding PPC advertising, leads stop. Yes, especially because it brings in other people from social media. Here’s a great example.
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Advertising, Media] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Twitter is now in the digital advertising game. This deal will help Twitter leverage the billions of searches happening everyday on Google, driving more visitors to Twitter and driving up their advertising revenue. Content: In order to be effective in both SEO and Social Media, you must first have your content strategy figured out.
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Advertising, Media] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Twitter is now in the digital advertising game. This deal will help Twitter leverage the billions of searches happening everyday on Google, driving more visitors to Twitter and driving up their advertising revenue. Content: In order to be effective in both SEO and Social Media, you must first have your content strategy figured out.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Advertising, Media] Data Management and Modern Marketing: Platform Enhancement Q&A
    Earlier today Oracle Marketing Cloud announced two important Oracle Data Management Platform (Oracle BlueKai) enhancements for use by marketers, agencies, publishers, and advertisers alike. RKW : The growth of the Oracle DMP is at the forefront of helping marketers and publishers become more efficient with their advertising.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Advertising, Media] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
    For example, if a retailer struggles to engage a customer over email, they can append offline purchase data from Oracle Datalogix and use that to target those customers with relevant display advertising that's orchestrated inside Oracle Cross-Channel Marketing for consumers. It's the classic Wall Street versus Main Street dilemma.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Advertising, Media] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. The move today with Google comes on the heels of last month’s exciting news about our integration with Facebook , which merges marketing technology with social advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Advertising, Media] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    The media giant now boasts more content sharing volume on Facebook than the New York Times, BBC, or Fox News. Hyper-targeting is just a couple steps removed from full personalization and marketers are going to need to get good at both, due to increasing data availability and the focus on content-as-advertising. And I’m glad I did.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 31, 2015
    [Advertising, Media] [Short VIDEO] Learn Content Marketing Process to Fuel Your Brand #content #contentChat #contentmarketing
    Where do they go for content, and what type of media (e.g., Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Content marketing is hardly a secret in 2015.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Advertising, Media] 22 Exceptional Business Blogging Guides, Tips & Tactics
    One noteworthy piece of advice: the best content marketers “market their marketing” though social channel, promotional tactics, collaboration with other internal teams, and tapping into “paid media such as Outbrain , Disqus , Taboola , and other types of promotional services.” Image credit: i-SCOOP. No Time to Blog?
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Advertising, Media] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Jessica Hodges, Social Media / Digital Marketing Manager, Shoplet.com : It’s my job to keep an eye out for trends, examine consumer behavior, motivations and also keep an eye on competitor movements. As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. What is life in modern marketing like? er, borrowed ?
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Advertising, Media] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    LinkedIn Advertising Wish List. The banner ads you see on LinkedIn are typically sold only to advertisers who have $25,000 per quarter to spend. Advertising Lead Nurturing Media Planning Social Media LinkedIn Lead Accelerator. love the fancy name, but folks, it’s retargeting!  Nothing new here. 
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Advertising, Media] Interesting Infographics: Hats of to the Modern CMO
    Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Advertising, Media] 10 LinkedIn Groups Every Entrepreneur Should Follow
    With nearly 700,000 members, DM (which stands for Digital Marketing) is one of the most popular digital entrepreneur groups and an outstanding way for digital marketers and entrepreneurs to connect with their peers or share ideas about growing their business via the internet. 2) Social Media Marketing. Second, opinions are ubiquitous. Cheers!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Advertising, Media] 6 Strategic Trends Highlighted at Social Media Marketing World
    Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. Stelzner went on to discuss some of the major trends that we are seeing now in social media, with the main one being video. 1.
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Advertising, Media] Are you doing webinars for lead gen? You should be.
    Unlike other forms of advertising, the number of people we reach with our webinars isn’t that big, but the engagement we get is really impressive. With all of the distractions and media fragmentation, there’s huge value in getting people to spend 45 minutes with your brand. It’s not easy. That can be a pretty daunting task.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Advertising, Media] 7 Ways To Thrill Customers And Get Them To Buy More From You
    When a large organization steps up to the plate and spends big bucks to run something like a Super Bowl advertisement, it’s pretty simple to measure results almost immediately after the campaign runs. With social media, you can set up alerts for mentions of your product so that you can answer customer questions that are directed at you (e.g.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Advertising, Media] 6 Reasons Why Marketers Should Bet on Podcasting
    In January, the Social Media Examiner episode, Podcasting for Business: Why Marketers Are Betting on Podcasts really helped move things along. Even with just a few episodes under our belts we’ve had some wonderful comments, reviews and social media shares and conversations. Marketing & Advertising Like everyone else, I’m busy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Advertising, Media] Case Study: Modern Marketing Meets Storytelling Comic Strips
    Editor’s Note: Today’s post comes courtesy of Bill Schilling , B2B marketing director and marketing technologist at Imation , where he leads a revenue-focused digital marketing team responsible for integrating marketing automation with content, website, search, social media and CRM to grow new inquiries, leads and sales opportunities.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Advertising, Media] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Below, we’ve rounded up what the top four social media platforms can offer you, your brand, and your customers when it comes to social commerce. This is Facebook’s attempt to address complaints from users that their feeds were full of advertisements. Social Media Ecommerce In 2015, social commerce accounts for some $14 billion.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Advertising, Media] The Anatomy of a Successful Facebook Post
    Be careful not to let your Facebook Page turn into a stream of advertising. Down our free social media and blog post scheduling template to keep track of your content publication! Social Media When it comes to using Facebook for business, many people wonder what the secret for success is. What do you want this post to do?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Advertising, Media] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. 3) Jim Gray. Those people are missing out.
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [Advertising, Media] Thoughts on the Latest CMO Survey
    At the same time, spending on traditional advertising will drop 1.1%. In the next 3 years, budgets for mobile will nearly triple, while those for social media will be up 126% in 5 years. More social media activities are being performed by outside agencies than last year. CMOs are bullish. Marketing budget implications.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Advertising, Media] How to Produce an Internet Radio Show
    The top shows have audiences in the millions and generate a great deal of revenue from advertising and sponsorships, not to mention the ability generate more revenue through promoting their own products and services. and "how do I use social media to drive more traffic to my website?". Talk radio is big business. Let''s get started.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Advertising, Media] Posting Video Content Online: 5 Essential Considerations
    Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. If so, can we advertise on that platform for searches around our brand, competitor’s brands or high value keywords? How will I use inbound marketing channels to promote my video?
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Advertising, Media] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    Is it just me or is social media getting progressively more, well, social? For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media. The Next Big Thing? How Meerkat Works.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Advertising, Media] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    As more high authority and relevant websites link to your website, search engines will begin to see your site as more credible – resulting in higher rankings. 5) Social Media If you needed any more proof that social media is here to stay for professional services firms, we’ve got you covered. Embrace them, use them.
  • SAZBEAN  |  MONDAY, MARCH 23, 2015
    [Advertising, Media] The Importance of Hashtags on Instagram
    As a business, the Instagram hashtag can serve a variety of functions, from connecting with a local customer base to becoming a part of the Instagram community without seeming like just another business pushing advertisements. Content Social Media Social Networks content strategy hashtags Instagram social media strategy
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Advertising, Media] The Revised Approach to Content Distribution
    In the past, marketers used traditional advertising to deliver their message and lure a captivated (and less distracted) audience in. Marketers should distribute this content through email or marketing automation, and support it with paid email and online or social advertising. Marketing—at its core—hasn't changed.
  • SAZBEAN  |  FRIDAY, MARCH 20, 2015
    [Advertising, Media] 3 Social Media Marketing Trends for 2015
    It used to be that successful businesses could get by with advertising done through traditional radio, newspaper and television mediums. Here are three social media marketing trends to watch for in 2015. Consumers want to connect with the people who make up a brand, and social media is the way to do it. Those days are gone.
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Advertising, Media] The Internet of Things will revolutionize marketing
    Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments? We’re still working out how to protect privacy with “old” media like email.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Advertising, Media] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Twitter is a sales and advertising platform, and headlines really do matter -- and they''re a great place to borrow copy for your tweets. Advertising wizard David Ogilvy was so enamored of the importance of headlines that he wrote this: “Unless your headline sells your product, you have wasted 90 percent of your money.”. They can.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 19, 2015
    [Advertising, Media] Ad Injection: Whose Media Is This?
    Publishers, e-commerce sites, advertisers and of course users are all being affected by this phenomenon, and it’s not always clear whose best interests are served or compromised by it. For advertisers, this is a double edged sword and, to make matters more complex, the sword is sometimes invisible. Who is this affecting?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Advertising, Media] What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples
    Besides giving you a basic understanding of who your ideal customer is, it can be great to have for getting more specific in your advertising targeting. 4) Persona''s Goals. Any project you undertake gets easier when you have real examples to guide you -- but it''s not always easy to find them. Take buyer personas, for instance. 10) Image.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Advertising, Media] 4 Truths Healthcare Providers Need to Know About Content Marketing
    Why do some healthcare providers rake in heaps of social media accolades and five-star reviews while others amass little more than an occasional Facebook “like” or, worse, nothing but negative reviews? Healthcare marketing isn’t easy. But you already knew that, didn’t you?) But there is a cure. Wait—don’t leave! Yes, the FDA means business.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Advertising, Media] How Inbound Marketing Can Boost Enrollment for Daycares
    This is where most marketing and advertisers focus their initiatives, but if you have been successful with helping and educating the parents through the awareness and consideration stages, they will be much more likely to consider your daycare because of the brand loyalty that you’ve created. The Parent’s Journey. Awareness Stage.
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Advertising, Media] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    Social media expert Mark Schaefer says, “you’ve got to make it RITE” (Relevant, Informative, Timely, Entertaining). According to a Roper Public Affairs study, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Content is the new Holy Grail. Weave it all Together. Summary.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 18, 2015
    [Advertising, Media] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    Identify the message as an advertisement. think this is sometimes the hardest item to do as you probably won’t put ‘Ad:’ or ‘Advertisement:” in the email’s subject line.  There is a lot of leeway in the law with this portion, but it must be clear that your email is promotional or an advertisement. It’s not glamorous. link].
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Advertising, Media] Happy St. Patrick’s Day from Find New Customers!
    Patrick’s Day! (We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). As you can see below, social media advertising is a much less expensive way to reach a lot of people, and Facebook is the cheapest and best for all.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Advertising, Media] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    Are images, video, or other media assets present on first page results? How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? There is rarely a classic, “ten pack” of organic search engine results when searching Google. Structured Data Examples.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Advertising, Media] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    For insight, I turned to Andrew Fischer, a seasoned entrepreneur in both digital media and enterprise software and currently CEO and Co-Founder at Choozle , a Denver-based start-up making waves with their “simple end-to-end digital marketing platform.”. (HS) Hi Andrew. call it the “Searchifcation” of display advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Advertising, Media] Are you in a social media experiment?
    attended a fascinating discussion on this topic with a number of social media researchers at SXSW. They can form a pretty good profile simply from the social media exhaust. Yes, you are a social media lab rat. Some argue that this experimentation is no different from advertising, which tries to manipulate an emotion.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 16, 2015
    [Advertising, Media] SXSW Preview: Mind the Modern Marketing Vision Gap
    On the other side, the world's biggest enterprise companies (such as Oracle) promise a one-stop shop for integrating your most crucial marketing systems—including CRM, marketing automation, content marketing, data management, and social advertising among other business functions. In Austin? Data Attributes & Quality Data Managemen
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Advertising, Media] The Battle for Marketing Talent in Professional Services
    Firms have recognized the value of sharing their expertise through media partners, whether that means guest articles, quotes in newspapers, or appearances on TV. Our research shows that social media is among the top ways buyers check out potential service providers, outstripping even traditional referrals. Figure 1. Figure 2.
  • SAZBEAN  |  MONDAY, MARCH 16, 2015
    [Advertising, Media] Finding Local Twitter Users
    People can brag all they want about their number of followers on social media sites like Twitter but if you’re a business looking to convert followers into customers, it’s not going to matter much if all the followers you amass are located outside of your market. Advertise. There are a number of ways to do this. Interact.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Advertising, Media] A blueprint for succeeding in a world of overwhelming information density
    Shifting rules of engagement on social, mobile, and digital advertising. Technological changes on the horizon that will radically alter every approach to social media and content marketing. Please buy it today, review it, and share it with everybody who loves marketing, social media, and the Internet. Fragmented channels.
  • HUBSPOT  |  SUNDAY, MARCH 15, 2015
    [Advertising, Media] 15 Clever Examples of Interactive Print Ads
    Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format. Kontor Records wanted to get the attention of creative advertising professionals. 11) Sonera.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 14, 2015
    [Advertising, Media] A new look at Big Data, Audience and Influence
    For the second year, I was honored to share the stage with Dr. Ari Lightman , Distinguished Service Professor of Digital Media and Marketing at Carnegie Mellon University, who is on the cutting edge of social media analytics. After the 2015 conference, I had the opportunity to ask him a few further questions for the {grow} audience.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Advertising, Media] How to Learn Social Media Marketing: 41 Resources for Beginners
    Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. Blogs on Social Media.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Advertising, Media] 10 User Generated Content Campaigns That Actually Worked
    This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. Customers were then asked to share the pictures of their personalized coke bottle on Twitter and other social media platforms.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Advertising, Media] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Like everything in social media, a successful #TBT promo isn’t actually about you. TBT: Throughout the 1930s and 40s, Allstate advertised on the radio. Content Creation Social Media Daily While you''ve probably seen the hashtags #throwbackthursday and #TBT thrown around, you might not have tried using them much. Star Wars.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Advertising, Media] 10 Creative Types You Need To Build A Killer Content Marketing Team
    60% of brands see an increase in the effectiveness of their marketing when there’s a real time component , with 77% of organizations ranking live marketing as a high importance area of their overall advertising strategy. By  NewsCred Contributor, Lauren B. Mangiaforte. The Visual Artist. via wikiart.org. 2. The Language Lover.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Advertising, Media] 29 Ways to Collect Email Addresses for Your Business
    Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Create a Twitter lead generation card to advertise and gain sign ups for your email newsletter. Looking for ways to grow your email list? Get referrals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Advertising, Media] Brands and Bloggers: Keep Your Sponsored Content Legal
    Each country has its own laws regarding false advertising, but the gist of things nearly everywhere is that you must disclose “material facts” not obvious to the person seeing a post or claim you’re making. By Kerry Gorgone, {grow} Contributing Columnist. Disclosure: it’s not just the name of a bad Demi Moore movie.
  • KEO MARKETING  |  TUESDAY, MARCH 10, 2015
    [Advertising, Media] New Social Ad Campaign Tools and Features
    A pair of social media channels recently added new tools and features that will be of major interest to marketers who run advertising campaigns on those networks. This will seem familiar to marketers with Google advertising experience, as it is similar to the Quality Score for AdWords.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Advertising, Media] Luxury Brands and Social: Challenges and Opportunities
    Recently, we held an event entitled: “Social Media 3.0: Thinking Through Effective Strategies to Leverage and Safeguard Digital Branding and Other Company Assets.” In a panel discussion, we explored innovative techniques for extending luxury brands’ social media content. Social Media and the Law
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 10, 2015
    [Advertising, Media] Are you Using Mobile to Share Your Content with Tradesman and Contractors?
    What I find especially interesting is mobile is last on the list and social media is second. Mobile advertising  - can be tailored by location, time and device so take advantage of them. The professional trades are no different from normal consumers when it comes to using mobile. Here are a few. Engineering or other calculators.
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] Four Tips to Start an Effective Law Firm Marketing Strategy
    Many firms frequently use television advertising and press releases. Don’t miss out on social media opportunities. While these might be good marketing tactics, how can you know for sure? After you’ve spent $15,000 on them, can you measure whether these tactics have generated any quality leads or other results? The answer is usually no.
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] Four Tips to Start an Effective Law Firm Marketing Strategy
    Many firms frequently use television advertising and press releases. Don’t miss out on social media opportunities. While these might be good marketing tactics, how can you know for sure? After you’ve spent $15,000 on them, can you measure whether these tactics have generated any quality leads or other results? The answer is usually no.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Advertising, Media] Marketing Technology of the Future: Beyond the Customer Data Platform
    As anonymity becomes increasingly unavailable, marketers will know exactly who is receiving their advertising messages. Once suitably open architectures are in place, it should be easy to plug in new components like a better predictive modeling system, new type of video promotion, or the latest social media app. More about that later.
  • HINGE MARKETING  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] Referral Marketing and Your Professional Services Brand
    Advertising and sponsorships are key. This knowledge-sharing might come in the form of speaking engagements (30% of respondents), blog posts and articles (20%), books (15%), or social media engagement (17%). You might not think your referral strategy has much to do with your professional services firm’s brand. Branding
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    majored in advertising and public relations then went on to get my Master’s in public relations and corporate communications. know these prospects need: a better website, SEO research and an execution plan with ongoing optimization, social media consulting. Welcome to another new blog series! Let me re-emphasize ever. There.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
    If you feel as if you have your content creation needs handled, consider turning to an agency or consultant for help in creating and implementing a promotion strategy, which could include social media, PPC, display advertising, lead gen, and more. Training, finding the right talent, measurement, were all areas of concern as well.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 9, 2015
    [Advertising, Media] CMO Disruption: Marketing Is More Than Just Promotion!!!
    CMOs are struggling with how to deal with the massive changes happening in the media landscape. used the now-famous example from Julie Fleischer at Kraft who said that content marketing is four times more effective than even their most targeted advertising. I recently did this Google Hangout with Jon Reed on CMO Disruption. Right?
  • KEO MARKETING  |  FRIDAY, MARCH 6, 2015
    [Advertising, Media] LinkedIn Adds Display Network and Lead Gen Suite
    Ever since the social media channel acquired B2B marketing firm Bizo last summer, there has been heavy speculation of a big push to attract more of the B2B crowd. KEO Marketing can help B2B marketers implement a marketing strategy that encompasses social media and online advertising tactics.
  • VIRALLY BLOG  |  FRIDAY, MARCH 6, 2015
    [Advertising, Media] Let’s Talk About C8H11NO2 In Social Media
    Have you ever wondered why social media is addictive, why you can’t seem to drag yourself away from scrolling through Facebook? People aren’t addicted to social media per se, it’s more of an addiction to the dopamine the brain produces every time you receive a notification. How social media keeps us addicted.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] Instagram Releases New Visual Storytelling Ad Format
    Instagram’s latest advertising option, carousel ads, allows businesses to resonate with others through the power of visual storytelling. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.” Will you be adding them to your list of social media marketing tactics to try?
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] B2B Marketing: Six Need-to-Know Nuggets
    Monitoring Performance. A guy named John Wanamaker, who was a pioneer of advertising in the early part of the 20 th century, made the famous observation, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Sometimes there’s just too much going on for a single-topic post! Always be Testing.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    There are so many technologies available to help marketers with video, social media strategy, search and SEO, paid advertising, influencer marketing, and content management. Image: courtesy of Dplus visuals. Struggling to Adapt. ” 2. Too Too much segmentation and specialization. Click To Tweet. Click To Tweet. 3. ” 5.
  • KEO MARKETING  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] Now Available: Guide to Blending Search and Display
    The essential guide for marketers entitled “ How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI ” is now available from KEO Marketing. Consider these statistics: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Specific Media ). It’s here!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] How B2B Marketers Can Leverage Social Media Product Advertising
    Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 5, 2015
    [Advertising, Media] How to Generate More Leads from Social Media
    Generating leads from social media can be a challenge for many businesses. Many marketing teams and the C-Level executives that manage them don’t always see the value in allocating budget for social media. According to Salesforce, 66% of marketers now rate social media as core to their business strategy in 2015 – up from 24% in 2014.
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