• KEO MARKETING  |  THURSDAY, JULY 28, 2016
    [Advertising, Media] Set Clear Goals For Your Strategic Social Media Marketing Plan
    Much has been written about how to use social media to get more exposure and reach more audiences. Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. 
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Advertising, Media] 40 Brilliant-but-Easy Ways to Build Your Email List
    Drop invitations at nearby businesses, post the notice on your front door, and advertise in local media. Engage through social media. Social media participation can allow you to reach new audiences and make new connections. If you don’t, this article is for you. Build your email list the right way. 1. Offer yours.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Advertising, Media] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    You're all too familiar with shoestring budgets, and if you’re in a managerial position, you understand the difficulty of deciding whether it’s worth it to spend a bit more on paid advertising int the hopes of bringing in more donations. Inevitably, a recession will arrive, and it will be hard to commit to spending large sums on advertising.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Advertising, Media] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    In 2015, total search engine advertising revenue reached 68.26 Also, because of its broad product line, which includes security products, an Internet browser, and apps, Qihoo 360 search has positioned itself as the biggest native advertising platform in China. In fact, most marketers have no idea where to start. year-over-year.
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Advertising, Media] The 4th Reason for Content Marketing: A Profit Center
    In fact, the company refers to itself as both a bank and a media company. Instead of paying for multiple traditional sponsorships like most banks and corporate brands do, Jyske works with businesses interested in leveraging its media expertise. But truthfully, it’s a media organization inside Red Bull. Goal of sales or win.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Advertising, Media] It's Not About The Release Anymore. PR is Now Social PR.
    These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. PR has always been about building relationships (with media and industry) but the scope has changed: The tools are better (thank you inbound).
  • OPENTOPIC  |  TUESDAY, JULY 26, 2016
    [Advertising, Media] The Brand Marketer’s Guide to Social Media Advertising
    Brands are spending more than ever on social media advertising—it will account for more than 23 percent of all digital ad spend this year, worth some $15.6 The post The Brand Marketer’s Guide to Social Media Advertising appeared first on Opentopic. billion, according to eMarketer. Cognitive Technology
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Advertising, Media] I’m an influencer, pay me more!
    Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Is it earned or paid media? Chatbots could become a source for native advertising. technologies , including content syndication, online collaboration, blogging, and consumer generated media. He specializes in Web 2.0
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Advertising, Media] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    felt pure dread, knowing that a bad media buy was going to overshadow the weeks of planning and execution. decided to never put my fate in the hands of a media planner again. Reach an audience that doesn’t want to be interrupted with advertisements and is splintered across a million different media platforms.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Advertising, Media] What Does the Future of Marketing Have in Store?
    Throughout history, new technology has provided new mediums and venues for advertising. These amazing predictions include: Michael Brito believes that advertising is going to become increasingly more personalized, until it is entirely personalized (which he estimates will happen by 2020). Happy reading! Vintage Coca-Cola Print Ad.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Advertising, Media] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    Often, getting a subscriber via one channel – say AdWords advertising – costs more than getting a subscriber through, say, Twitter advertising. The footer of Orbit Media’s website has plenty of room to ask visitors to sign up for their email newsletter. Pre-announce your newsletters on social media – with a link to sign up.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Advertising, Media] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    To put that in perspective, Brian, that amount is more than three times what companies spend on all media advertising– Super Bowls, everything else. It’s more than about 40 times what they spend on digital marketing and it’s more than 50 times what they currently spend on social media. Frank Cespedes.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Advertising, Media] 10 Marketing Tools for Visual Content Creation
    PicMonkey is a cloud-based image editor that makes it easy to create customized, on-brand graphics for social media and your blog. Pablo , the free social media image creation tool from Buffer, is dead simple to use. It’s great for blogs, email, social media, and other use cases where you don’t need a super high quality file.
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Advertising, Media] How to Align Your Content Marketing Strategy and Plan
    Content marketing cycles are less agile than media publishing cycles. Media companies may be creating similar funnels to appease their advertiser clients, but their ultimate goal is to create content that educates the public —and these pieces are faster to write. Here are a few tips to guide you: 1. Commit to Less.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Advertising, Media] How Your SMB Company Can Adopt ABM Tactics
    Kissmetrics boldy declared that ABM can be traced back to the burgeoning era of advertising in the 1960s. Meanwhile …Be Friendly on Social Media. While you’re getting all of your ducks in a row with your account planning and content creation, you can use the ABM approach on social media well before launching your campaign.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Advertising, Media] Is Word-of-Mouth Marketing Still Worth Your Time?
    The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. Word of Mouth’s Digital Evolution. Word of mouth still happens all the time.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Advertising, Media] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Next, we analyze one blogger’s ranking of hot digital media topics based upon the number of pitches he receives. Robert and I are convinced this ranking points to the marketing industry’s ongoing infatuation with advertising. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    DSC has created the foundation for the 21st century’s version of a CPG empire: capitalizing on social media to grow an audience, eschewing brick and mortar stores, and stripping razors to their bare minimum. Selected by Amanda Weatherhead, sales strategist. Since the 1950s, P&G has essentially doubled revenue decade over decade.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] Definitive Guide to Planning a New Content Initiative
    an advertising campaign mentality, which can be detrimental to any results-driven. content marketing calendar over your advertising and messaging calendar is usually a. THE DEFINITIVE GUIDE 13 A content marketing timeline should not be driven by an advertising campaign or product. traditional media industry. the “what”.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? 15 Content marketing may still be the shiny new toy of the advertising industry, but brands that want. people just for their media house.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. night.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] Content Marketing Playbook: Strategy and Roadmap
    think you’re the advertising people. rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] Evangelizing a Content Marketing Program
    Interruptive advertising simply isn’t. Traditional Advertising Faces. MOBILE ADS ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 The news is getting worse for TV advertising as well. an increasingly shrinking market for TV advertising—which, thanks to the rise of second screens, is becoming increasing- ly easy to ignore.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] Why Cisco Is Hiring Over 200 Content Marketers
    ” A focus on owned media. Cisco, however, remains devoted to owned media. Cisco works with King Content to find opportunities to reach new audiences through native advertising and programmatic distribution. “Her vision is to be a leader in real-time personal marketing communications. What the hell does that mean?
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] Why Cisco Hired Over 200 Content Marketers
    ” A focus on owned media. Cisco, however, remains devoted to owned media. Cisco works with King Content to find opportunities to reach new audiences through native advertising and programmatic distribution. “Her vision is to be a leader in real-time personal marketing communications. What the hell does that mean?
  • BIZNOLOGY  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] Is your website’s newsroom missing key pieces of content?
    If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. In today’s fast-paced world, immediacy is key for so many people, especially media professionals working on a deadline. Links to Media Coverage.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Advertising, Media] Rethink Marketing Automation – for the CASL-Compliant Marketer
    An example would be an advertising message, or an email with a coupon. Additionally, you can create approved templates and distribute them in your media library for other marketing and sales departments to use. commercial electronic message (CEM) is an electronic communication (e.g., Caveat: This is not legal advice. Drive Demand.
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Advertising, Media] Confessions of a Former Ad Exec: There Are Not Enough Quality Content People
    Manet spoke freely about the agency world’s quick pivot into content, the ramifications of the Association of National Advertisers’ latest report , and how brands should really be building their in-house teams. They said, “We don’t understand the difference between advertising and content. Voices agencies
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Advertising, Media] How most Social Media experts are wrong about LinkedIn
    I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. Like this post?
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Advertising, Media] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    But the makers of Pokemon Go are already saying , advertising isn't going to stop at the local level. It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook. If you aren’t the type of person who tracks the latest trends, identify someone who is and keep up with them on social media.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 20, 2016
    [Advertising, Media] Does Your B2B Marketer Plagiarize like Melania Trump?
    started teaching the Ethics in Marketing and Advertising course (and then was asked to teach the capstone course of the Marketing Certificate, Strategic Marketing). I was really impressed that UCLA Extension required the ethics class. It is not OK to copy other marketer’s stuff. think re-purposing is brilliant. Here’s an example.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Advertising, Media] 12 Social Media Advertising Mistakes Even the Big Brands Make
    Social media advertising done badly is like throwing money down the rabbit hole. Here are some prime examples of what not to do with your advertising. The post 12 Social Media Advertising Mistakes Even the Big Brands Make appeared first on Opentopic. Just learn from them and move on. Cognitive Technology
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Advertising, Media] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    The deluge of advertising and the difficulties of standing out loud and clear amid the resonant dissonance means you must find another way to reach out. Corporate sponsorship then evolved to another form, particularly with the advent of social media. Less than a century later, marketing evolved into a focal point of business. Use it.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Advertising, Media] 4 Simple Secrets to Optimal Content Scheduling
    ” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. Every company that uses content to advertise has a different audience and different target groups. It’s all about how you prepare and how far ahead you plan.
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Advertising, Media] 6 Success Factors for Adopting Marketing Automation
    You could advertise it on third-party websites, link to it on social media, and send it out in an email newsletter. Set up the basics first (such as user profiles, email templates, your media library, etc.) Are you getting ready to implement marketing automation? Congratulations! Your website should be: Current. Quick to load.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Advertising, Media] Three obstacles brands must overcome to become content publishers
    Many major advertisers are facing the need to explore alternative strategies in the face of fragmented audiences in traditional media and ongoing concerns around digital advertising fraud and viewability. Content marketing is not a new strategy, in fact content is as. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2016
    [Advertising, Media] 4 Scrappy Content Hacks for Your Marketing Toolbox
    You can also take a larger piece of content apart and create blog posts, videos, infographics, and social media updates. Even your old marketing collateral and advertisements offer some nice history. Author: Nick Westergaard Content is king! Content rules! Content creation can get real complex, real fast. Hack #3: Curate Content.
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [Advertising, Media] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    “Print is still a top-of-funnel medium,” said Andy Blau, senior vice president of finance and advertising at Time Inc., in an interview with the American Marketing Association. The man shared that he had a secret that would satisfy their needs, and set to work. From Ink to Internet. QR Codes. Google Voice Calling.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Advertising, Media] The 17 Best Keyword Research Tools for SEO and SEM
    ” — Smart Bug Media. Showcase reviews:  Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. 3) Wordtracker. WordStream offers a set of free (as well as fee-based) tools to help find and group keywords, as well identify negative keywords for PPC advertising campaigns. 10) HitTail.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Advertising, Media] Flipboard Focuses on Profitability Amidst Rising Competition
    Internet advertising is one of the fastest growing advertising media: it has risen from 6% share in 2005 to 29.5% Opentopic blog >> sramanamitra.com According to ZenithOptimedia, the global ad expenditure will reach $579 billion by the end of 2016. This comes at the expense. Marketing ROI Cmo marketing roi
  • FATHOM  |  MONDAY, JULY 18, 2016
    [Advertising, Media] Can Marketing Be Your Unfair Advantage?
    Still, the common thread that underlies both these more high-profile marketing efforts as well as smaller efforts, such as their social media presences, is the audience-first, storytelling aspect of their content marketing. I’ve been writing a lot over the past few weeks on the idea of unfair advantages. That’s a little depressing. Blog Fee
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Advertising, Media] Why Silent Facebook Video Is So Popular
    Facebook found that because mobile video ads play loudly when people least expect it, 80 percent of people react negatively toward both the platform and advertiser. Advertisers then will have the ability to review, edit, and save the automated captions to their ad. But not all companies are keeping up with the trend. Silent Techniques.
  • JUNTA 42  |  SATURDAY, JULY 16, 2016
    [Advertising, Media] This Week in Content Marketing: Most Brands Failing at Customer Experience
    In this week’s episode of This Old Marketing, Robert and I ponder whether or not the future of advertising will resemble Big Brother in George Orwell’s famous novel 1984. The creepy dystopian future of advertising (7:32): In the not-too-distant future, advertisers will know everything about you. This week’s show.
  • HUBSPOT  |  THURSDAY, JULY 14, 2016
    [Advertising, Media] What Does the Future of Facebook Advertising Look Like? [New Data]
    Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement. And that's where HubSpot and Social Bakers' new ebook The Future of Facebook Advertising comes in.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Advertising, Media] Who Should Nurture B2B Leads with Social Media?
    B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Social Selling
  • CONTENTLY  |  WEDNESDAY, JULY 13, 2016
    [Advertising, Media] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Ads optimized for mobile and social media are growing increasingly popular as powerful ad networks like Facebook prove to be a much more effective, data-driven solution for digital advertising.
  • CONTENTLY  |  WEDNESDAY, JULY 13, 2016
    [Advertising, Media] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Ads optimized for mobile and social media are growing increasingly popular as powerful ad networks like Facebook prove to be a much more effective, data-driven solution for digital advertising.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 13, 2016
    [Advertising, Media] Millennials Want to Identify with Brands and Their Content
    With a limited capacity of attention, anything that appears to be a promotion or advertisement is removed using ad blockers and spam filters so that Millennials can focus on content of their choosing. Where a clever advertisement used to be all it took to pique a consumer’s interest, Millennials exhibit no such behavior.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Advertising, Media] Why Your Brand’s Content Strategy Should Cover the News
    Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. The Social Media News Engine.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Advertising, Media] 15 Effective Ways to Reduce Cost Per Acquisition
    Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Monitor and analyze how your project is doing and use the data to update your paid advertising strategy. Effective Strategies to Reduce CPA. Pause them.
  • WRITTENT  |  TUESDAY, JULY 12, 2016
    [Advertising, Media] 640+ Power Words That Sell to Maximize Your Conversions
    Most Persuasive Words in Advertising. In 1963, David Ogilvy published a list of what he believed to be the 20 most persuasive words in advertising. Media. Social media. Are you struggling to find the right words to sell your product or idea? Do you want to find better words that sell to maximize your conversions? Because.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Advertising, Media] Kindness opens many doors online
    third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? Now, however, they call it influencer marketing, though it’s really become mostly sponsored advertising. It’s a vicious cycle.
  • ACT-ON  |  TUESDAY, JULY 12, 2016
    [Advertising, Media] 5 Questions to Ask Before Starting a Newsletter
    This isn’t like jumping into a brand new social media platform. Email newsletters, as you know, are a form of content marketing – not a form of advertising. But using your email newsletter like an advertising channel isn’t going to work. Most people (unless they’re in advertising) don’t voluntarily seek out advertising.
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Advertising, Media] Are Display Ads Worth Your Time? [Flowchart]
    While display ads are evolving into a more effective awareness and acquisition tool, I wouldn’t recommend any first-time online advertiser start with them considering they're often more complicated to set up and measure than other ad types. 2) Do you have time to educate yourself on display targeting? Social Media Advertising Daily
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Advertising, Media] How to Overcome the ‘Three-Month Slump’ of Branded Content
    Your skills translate to the position, which requires solid writing chops, the ability to generate story ideas, a basic grasp of social media, and a willingness to work on a team. You just need to brush up on the marketing and advertising specifics to keep pace, and they tell you that learning can happen on the job. Your team is nice.
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Advertising, Media] The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
    No one in the traditional media industry comes even close: He has almost 40 million more subscribers than IGN , the most popular game publisher on the platform. The ruling is the most high-profile sign to date that the FTC is cracking down on native advertising. ” This is a confusing practice you see regularly on social media.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Advertising, Media] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Social media is a powerful distribution channel for B2B content. As social networks continue to grow (in both user base size and amount of content consumption), the case grows stronger for B2B marketers to leverage these platforms to run paid advertising campaigns. Source: Social Media Examiner. Twitter. LinkedIn. Nix Text Ads.
  • CONTENT STANDARD  |  MONDAY, JULY 11, 2016
    [Advertising, Media] Embracing Dark Social in Your Mobile Content Strategy
    The social media giant earned just 21 percent of mobile clickbacks globally in 2016, with other social media networks earning another 11 percent. Marketing Social MediaThe overwhelming majority of mobile sharing still occurs in the dark, but brands are finding light at the end of the tunnel. The Dark Side. Identity and Context.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Advertising, Media] Five ideas: Constructive engagement in destructive times
    Every major social media platform is free, which means users feel free to share everything. Most news businesses around the world depend on selling advertising space, and to achieve that, they need the most eyeballs. By Mars Dorian, {grow} Contributing Columnist. I’m not a kind man. So I didn’t. Good for them, bad for you.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Advertising, Media] The 21 Most Innovative & Creative Ads of the Past Year
    In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention. There is no bigger stage for celebrating advertising that moves us than the Cannes Lions International Festival of Creativity. Media and Print & Publishing. Shoplifters. Film Craft. Phelps.
  • JUNTA 42  |  SATURDAY, JULY 9, 2016
    [Advertising, Media] This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same
    Next, we interpret Facebook’s explanation of its new algorithm, which favors users over advertisers: If you want to reach your audience on Facebook, you must pay to do it. HANDPICKED RELATED CONTENT: LinkedIn Purchase Will Spark Brands into Buying Media Companies. magazine. This week’s show. Today’s episode sponsor. Pulse!
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Advertising, Media] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Based on the Periodic Table of Marketing Attribution , this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. click to view larger). Attribution Data. Attribution Program. Shaped.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Advertising, Media] The 10 Greatest Social Media Advertising Tips for Content Marketers
    Organic reach in social media? Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets.
  • READYPULSE  |  FRIDAY, JULY 8, 2016
    [Advertising, Media] The Value of Twitter Influencer Marketing
    Influencers are building their personal brand on social media and using it to their advantage to connect with commercial brands to spread the message about products they love. lift in purchase intent over participants who didn’t see an advertiser Tweet – but those exposed to a campaign that featured both brand and  influencer Tweets had a 5.2x
  • HUBSPOT  |  FRIDAY, JULY 8, 2016
    [Advertising, Media] Will 'Memories' Change Snapchat as We Know It?
    Memories' Camera Roll took things a significant step further by building a replacement to your photo library -- and Snapchat's Camera Roll is far better (at least in this social media manager's opinion). Social Media DailyThis week, Snapchat took a giant leap away from its initial premise by introducing Memories. As part of the Chat 2.0
  • ACT-ON  |  FRIDAY, JULY 8, 2016
    [Advertising, Media] The Perils of Email List Buying – Rookie Mistakes 101
    political race is, after all, to a great degree a branding exercise, dependent on brand awareness and trust, and reliant on paid, earned, and owned media. I’m not one for getting all political in my musings, however there’s so much activity in politics that it offers a window into all kinds of marketing practices. Stay local, Mr. Trump.
  • HALEY MARKETING  |  THURSDAY, JULY 7, 2016
    [Advertising, Media] Getting “Down and Dirty”?
    It may work on the dance floor (if you have the moves, that is), but it’s a baaad idea on social media – especially when heated discussions are carried out on public platforms for all the world to see. “What Not to Do” on Social Media. First of all, don’t get “down and dirty” on social media.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2016
    [Advertising, Media] Pondering Snapchat As The Next Place to Be for B2B
    “Snapchat will be an excellent place for B2B players who act like media companies — media companies that create stories to bring value to their end users.” This is the platform that is exploding in the social media world. It was called Why Snapchat will be great for B2B companies. And neither can I.
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Advertising, Media] Inside the Mysterious World of Dark Social
    Content sharing via social media is really important, right? But it’s a good thing again because the recipient of that share will consider your content far more seriously than if you advertised it or shared it with them. This is the sort of trust advertising cannot buy. It’s the ultimate voice of confidence from your audience.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Advertising, Media] LaDana Ard: Unleashed
    This week, we’re featuring LaDana Ard , one of our amazing project managers with more than 16 years of experience in advertising project and account management. The Taco Bell ad was an April Fools’ joke, and the media and public ate it up (no pun intended). You’re not alone! Hire character. Train skill.” Peter Schutz.
  • READYPULSE  |  WEDNESDAY, JULY 6, 2016
    [Advertising, Media] 6 Do’s & Don’ts for Instagram for Business
    This year, Instagram announced that it will be more focused on businesses who are using Instagram, providing in-depth reporting and better advertising tools. Remember, Instagram and social media in general have a more personal tone than traditional marketing channels. Modern Marketing Social Media MarketingImage via Mashable.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 6, 2016
    [Advertising, Media] If the FTC Doesn’t Control Sponsored Content, Then Who Does?
    Social media companies are inventing new content forms on a consistent basis, and each new wrinkle means additional regulatory considerations for the FTC. At the start of 2016, the FTC released a rundown of new regulations governing native advertising, and brand marketers were quick to study them to understand their implications.
  • FATHOM  |  TUESDAY, JULY 5, 2016
    [Advertising, Media] Punch Above Your Weight: Why Digital Favors David, Not Goliath
    Currently, 55% of B2B buyers are searching for both vendors and product information on social media. There is, essentially, no such thing as being too small or not having enough resources, especially when it comes to accessible and lucrative tactics such as social media advertising. Do you know what your unfair advantage is?
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Advertising, Media] 25 Experts Share Top 3 Content Marketing Trends for 2017
    More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. According to 25 Experts). A. Donna Moritz. F.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Advertising, Media] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. It’s one of the oldest forms of digital advertising, and Google makes it easy to pull off. Absolutely.
  • BIZNOLOGY  |  TUESDAY, JULY 5, 2016
    [Advertising, Media] Earned media influencer outreach is alive and well
    Yes, we have received many requests for sponsorship and advertising money but we were able to graciously decline because we received more than double the positive responses than we conservatively anticipated by this point in the campaign. The post Earned media influencer outreach is alive and well appeared first on Biznology.
  • NUSPARK  |  TUESDAY, JULY 5, 2016
    [Advertising, Media] Stop Wasting Money and Improve Your Google AdWords Paid Search ROI
    Advertising Media Planning Pay-Per-ClickIf you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. Search Networks.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Advertising, Media] Colin JG Miles VP, Global Sales & Marketing at minimob Talks App Marketing – Mobile Advertising & App Marketing
    Colin is a long-standing mobile media entrepreneur in Asia, and presently leads the APAC regional App-related business unit for Minimob Ltd a mobile advertising and performance-marketing powerhouse with offices across 24 cities. With a 15-year career spanning all things Mobile, he has presented. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Advertising, Media] Marketing Budget Allocation: How to Best Spend Your Startup’s Limited Dollars
    ad spends for the top 200 advertisers reached an astounding $137.8 That’s not just traditional media placement, either. Opentopic blog >> opentopic.com Every year, major brands spend a lot of money to market their products and services. According to Ad Age, total U.S. billion in 2014. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Advertising, Media] Marketing Budget Allocation: How to Best Spend Your Startup’s Limited Dollars
    ad spends for the top 200 advertisers reached an astounding $137.8 That’s not just traditional media placement, either. Opentopic blog >> opentopic.com Every year, major brands spend a lot of money to market their products and services. According to Ad Age, total U.S. billion in 2014. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Advertising, Media] Halden Zimmerman on the Power of Digital Marketing
    Opentopic blog >> opentopic.com (Newswire.net — June 22, 2016) Huntington Beach, CA — The rise of social media has opened new doors in the realm of digital marketing, and note business expert Halden Zimmerman understands that these platforms can transform revenue streams if companies use them to their advantage.
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Advertising, Media] Marketing Budget Allocation: How to Best Spend Your Startup’s Limited Dollars
    ad spends for the top 200 advertisers reached an astounding $137.8 That’s not just traditional media placement, either. Opentopic blog >> opentopic.com Every year, major brands spend a lot of money to market their products and services. According to Ad Age, total U.S. billion in 2014. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Advertising, Media] Facebook Ads • Business Mastery Live
    Opentopic blog >> andrewmeng.com Strategy #4: Drive Qualified Traffic to Your Landing Page From Facebook Facebook PPC advertising is a great source of traffic for your landing page. Smart content marketers leverage the #1 social media platform to generate high-quality traffic and convert those visitors into customers.
  • JUNTA 42  |  SATURDAY, JULY 2, 2016
    [Advertising, Media] This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch
    In this week’s episode, Joe and Robert discuss how Facebook has cleverly tweaked native advertising to benefit its users and give brands greater insights into ad performance, but it may represent a death blow to some publishers. Facebook makes a deal to pay for media companies, celebrities for Facebook Live (15:34): Facebook Inc.
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Advertising, Media] 17 elements of high-converting Facebook ads (with examples)
    Opentopic blog >> opentopic.com There are over 3 million advertisers on Facebook, with upward of 90% of social media marketers using the advertising platform to boost their brand, generate leads and tap into business growth. In Australia alone there are over 15 million Facebook users, that’s.
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Advertising, Media] Halden Zimmerman on the Power of Digital Marketing
    Opentopic blog >> opentopic.com (Newswire.net — June 22, 2016) Huntington Beach, CA — The rise of social media has opened new doors in the realm of digital marketing, and note business expert Halden Zimmerman understands that these platforms can transform revenue streams if companies use them to their advantage.
  • CONTENTLY  |  FRIDAY, JULY 1, 2016
    [Advertising, Media] Why Cannes Wants to Fuel Better Branded Content
    And to make sure those droughts don’t happen again in the future, the world’s biggest advertising festival has taken a more nuanced approach to marketing, starting with replacing its “advertising” tag five years ago with more categories. Brands Media Branded content Cannes
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Advertising, Media] Social Media Advertising 2016: Facebook, Instagram, Twitter & LinkedIn
    Historically, media costs tend to be lower in Q1 than in Q4 due to seasonal shopping habits, but this year’s global trend was different, with 14% quarter over quarter growth. Facebook media costs continue to rise year over year, Marketing ROI Cmo marketing roiCheck out these highlights of our key findings.
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Advertising, Media] 17 elements of high-converting Facebook ads (with examples)
    There are over 3 million advertisers on Facebook, with upward of 90% of social media marketers using the advertising platform to boost their brand, generate leads and tap into business growth. And it’s no surprise… Facebook offers the most sophisticated advertising opportunity we’ve ever seen.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Advertising, Media] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    They may have discovered you on social media, seen an ad, or Googled a search term and found you on the search engine results page. Leads in this stage are most likely to be engaged with: Paid advertising. Social media marketing. As modern marketers, we’re all familiar with the lead generation funnel. Blogs. eBooks. Whitepapers.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Advertising, Media] Colin JG Miles VP, Global Sales & Marketing at minimob Talks App Marketing – Mobile Advertising & App Marketing
    Colin is a long-standing mobile media entrepreneur in Asia, and presently leads the APAC regional App-related business unit for Minimob Ltd a mobile advertising and performance-marketing powerhouse with offices across 24 cities. With a 15-year career spanning all things Mobile, he has presented. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Advertising, Media] The 10 Greatest Social Media Advertising Tips for Content Marketers
    Organic reach in social media? Opentopic blog >> wordstream.com Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. It’s pretty much dead.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Advertising, Media] 3 Keys to Great Content Marketing Design, According to The New York Times
    Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. Media Design The New York TimesRachel Gogel is not a fan of the term “visual storytelling.” Start with the narrative.
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Advertising, Media] How to Use Interactive Storytelling to Drive Conversions
    But technology isn’t the only driver of reformed marketing strategy: Changing consumer attitudes are forcing brands to dig deeper and find new outlets for advertising and marketing. Consumers who avoid advertising aren’t just people who refuse to sell out. Your customers know when you’re selling to them.
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Advertising, Media] What Marketers Can Learn about Digital Storytelling from Humans of New York
    HONY thrives on social media—Facebook Likes, comments and shares, and the same with Instagram and Twitter. As a storytelling platform that thrives solely on organic social media shares and Likes, it’s impressive how much engagement each photo receives. HONY is one of the most genuine accounts on any social media platform.
  • CHIEFMARTECH  |  THURSDAY, JUNE 30, 2016
    [Advertising, Media] Think my marketing tech landscape is too big? It’s missing 1,900 firms
    The products in our database that are not on your landscape show up in almost all of our categories, with the key concentration in advertising, analytics, content, productivity, social media, and email. 3. social media maven, content marketing specialist, demand gen expert). Deep breath. How did you find these companies?
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Advertising, Media] Digital Advertising 2016: Facebook, Instagram, Twitter & LinkedIn
    Opentopic blog >> marketingcloud.com Salesforce just published a recap of major trends in advertising across Facebook, Instagram, Twitter, and LinkedIn for Q1 2016. Historically, media costs tend to be lower in Q1 than in Q4 due to seasonal shopping habits, but this year’s global trend was different, with 14% quarter over quarter.
<< 1 2 3 ... 55 56 >>