ORACLE B2B WHITE PAPERS | TUESDAY, NOVEMBER 24, 2015
[Advertising, Media] Grande Guide to B2B Blogging
instance, you can advertise products or services in. GET MEDIA COVERAGE Because blogging positions you as a thought leader, it. offers the potential for reporters and media outlets to. readers, emails and on social media channels, and it. of Make Good Media, is well- known source of knowledge. Grande Guide to.
ORACLE B2B WHITE PAPERS | TUESDAY, NOVEMBER 24, 2015
[Advertising, Media] The Demand Gen Pro's Cookbook
cups display ads 1 gallon paid media. SACK LUNCH From the Bizo Kitchen Order your advertising to go. program and cloud connectors to your paid media. PINWHEELS From the DocuSign Kitchen Nothing fills a funnel like a heaping portion of social media. social media, and customers of competitors. THE DEMAND GEN PRO’S.
MADISONLOGIC B2B WHITE PAPERS | TUESDAY, NOVEMBER 24, 2015
[Advertising, Media] Improving ROI with Marketing Optimization
brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
MADISONLOGIC B2B WHITE PAPERS | TUESDAY, NOVEMBER 24, 2015
[Advertising, Media] Start engaging from the first click in the Customer Journey
Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
THIRD AND TWO B2B WHITE PAPERS | TUESDAY, NOVEMBER 24, 2015
[Advertising, Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
promote a brand' Smarter medium-sized advertisers concerned. among other advertising avenues. So they are advertising with more leverage-- bigger sums--than a medium-sized professional. breakeven or net insignificant profit on the advertising to be sustainable. press releases, select art work, buy media and.
IT'S ALL ABOUT REVENUE | FRIDAY, NOVEMBER 27, 2015
[Advertising, Media] How You Can Boost Your Internal Culture of Content Marketing and Other Content Marketing News
Social media marketing. ” What Seth meant, however, is that marketers should be creating content that their audience cares about -- not just re-purposed advertisements. When asked about the primary purpose of social media in content marketing, 57% of respondents said it was best for amplification. Cross-channel marketing.
FATHOM | TUESDAY, NOVEMBER 24, 2015
[Advertising, Media] Healthcare Digital Marketing News for November: Google’s Latest Search Results Test, RankBrain and More
Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. Update 3: Facebook Changes Local Features for Advertisers. Facebook recently made several changes to advertisements, the first being “local awareness”. Find out by reading below. What should you know?
BIZNOLOGY | TUESDAY, NOVEMBER 24, 2015
[Advertising, Media] Online Engagement is about the trip not the car
In much the same way, there are so many applications that have popped up in support of social media marketers like you: Buffer , HootSuite , SOCi , GaggleAMP , GroupHigh , InkyBee , IFTTT , UnTweeps , ManageFlitter , Crowdfire — there are a million more of them that I use every day. Get on the Social Media Marketing Road Today.
BIZNOLOGY | MONDAY, NOVEMBER 23, 2015
[Advertising, Media] Tips for your professional B2B corporate video production project
When the average site visitor spends 88% more time on a website with video (Source: Mist Media), there is no other content that gets 46% of users take some sort of action after viewing a video advertising message (according to Online Publishers Association). Want to get visitors to your website to stay longer? Have good audio.
MODERN B2B MARKETING | MONDAY, NOVEMBER 23, 2015
[Advertising, Media] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. Native Advertising. However, native advertising is not cheap. Why so spendy?
JUNTA 42 | SUNDAY, NOVEMBER 22, 2015
[Advertising, Media] Doing Content Marketing Right, and Wrong, at the Same Time [Australia Research]
In addition, Australian marketers rated nearly all of the content marketing tactics, social media platforms, and paid methods of promotion as more effective this year than last. The results of our 2016 Content Marketing Benchmark, Budgets, and Trends for Australia caught the research team in an interesting predicament. How strange.
CHIEFMARTECH | SATURDAY, NOVEMBER 21, 2015
[Advertising, Media] Marketing data technology: making sense of the puzzle
The Backbone is made of technologies and media that allow us to gather, process, and store data. And there will be advertiser-side data marts or a data warehouse, but agencies and media will also maintain separate brand-related repositories and systems, directly connected to the marketing campaigns or initiatives they define and manage.
JUNTA 42 | SATURDAY, NOVEMBER 21, 2015
[Advertising, Media] This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?
Next, another pundit is hating on native advertising , but it’s not clear what he’s asking us to do instead. Can we kill the term native advertising? (15:37): Native advertising continues to be a hot buzzword going into 2016. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
ACTIVEDEMAND | FRIDAY, NOVEMBER 20, 2015
[Advertising, Media] Essential Call Tracking Metrics: Why You Can’t Afford to Ignore Them Any Longer
Call tracking is a technology approach which enables marketers to track phone calls associated with performance-based advertising. As a method of “performance review” for advertising, call tracking also supplies additional analytic information about the phone calls. They may actually be winners if you’re tracking calls.
ACT-ON | FRIDAY, NOVEMBER 20, 2015
[Advertising, Media] How to Apply Lifecycle Marketing for Your Agency Clients
Develop a target audience of people who are the intended recipients of messages, advertising and marketing efforts. Next, use an editorial content calendar to plan content development, determine when you’ll publish the content, and where (website, mobile, social media, or a combo). 4. Ongoing social media efforts. Attract.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 19, 2015
[Advertising, Media] The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing
The Big Willow uses data from media it serves directly and from the nightly feeds that ad networks and publishers send to media buyers. The Big Willow can then target advertising at those audiences, including Web display ads to companies that have not yet visited the client’s own Web site.
BIZNOLOGY | THURSDAY, NOVEMBER 19, 2015
[Advertising, Media] Are you still doing your digital marketing in silos?
Social media. Display advertising. Most importantly, it integrates social media listening and mining search keywords for what customers really want. Developing content is too important to allow its haphazard spread across websites and social media and even offline marketing communications. Organic search. Paid search.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 19, 2015
[Advertising, Media] Content under attack … and a solution
” Coding is cheap and fast and plentiful and we seem to be in a media world dominated by cleaning up unintended consequences instead of thoughtful planning and collaboration. The second blow to my media psyche came when viewing this alarming video about how Facebook is profiting from video piracy. Stealing and profiting.
HUBSPOT | THURSDAY, NOVEMBER 19, 2015
[Advertising, Media] Native Advertising: Understanding the Basics
You've heard it a million times, native advertising is the next big thing. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers alike? For publishers in particular, native is a chance to put editorial expertise to work for advertisers and brands. Media
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 18, 2015
[Advertising, Media] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Both are used by businesses and offer advertising.
HUBSPOT | WEDNESDAY, NOVEMBER 18, 2015
[Advertising, Media] The 31 Best Tools for Improving Your Writing Skills
Basically, a swipe file is just a folder where you can curate cool stuff you come across, like advertisements, copy, emails, etc. Simply hook up your Google Analytics and social media accounts to AtomicWriter, and then paste your content into the app. Words are hard. The 31 Best Tools for Improving Your Writing. 1) Daily Page.
HUBSPOT | WEDNESDAY, NOVEMBER 18, 2015
[Advertising, Media] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
Where are they hanging out on social media? Social Media. Now that you have some tangible promotional material in place, you can start promoting it through your social media channels. For that, check out this free social media content calendar. or maybe that's just me. Haven't started planning your campaign yet?
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 18, 2015
[Advertising, Media] Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.
Expand Your Reach into Paid Media. While worldwide spending on paid media surpasses half a trillion dollars , many companies are making that investment without leveraging all the data at their disposal. Consumer Digital Marketers: Orchestrate Richer Mobile Experiences. Oracle Marketing Cloud rolled out In-App Messaging.
BIZNOLOGY | TUESDAY, NOVEMBER 17, 2015
[Advertising, Media] Reproduce all your own stuff on your professional page
have a client who has been a thought leader in advertising, digital, design, and web development for at least the last twelve-years as illustrated by all the physical and digital clippings of all the columns, articles, guest posts, blog posts, and stories he’s written in support of the contribution to the industry. Like this post?
HUBSPOT | TUESDAY, NOVEMBER 17, 2015
[Advertising, Media] 5 Charts That Summarize The State of The Publishing Industry
Instead of capitulating to industry change, they’re carving out new revenue streams and testing new products to connect advertisers with readers. Here’s a look at the media landscape, summarized in 5 charts. 1) Over the Past 6 Months, the Amount of Email Publishers Have Sent Has Increased. MediaThe good news? What’s Next?
WEBBIQUITY | TUESDAY, NOVEMBER 17, 2015
[Advertising, Media] What Exactly Do You Do?
common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. “So—what exactly do you do?” click to enlarge). It happens.
HINGE MARKETING | TUESDAY, NOVEMBER 17, 2015
[Advertising, Media] Old School, Meet New School: Lead Generation for the Next Generation
Especially with social media today, people can connect with experts on a personal level although they do not know them personally. On the other side, the low-growth firms spent less than a quarter of the amount on their website, instead spending their money on Membership Dues, Sponsorships, and Advertising. How do I know this? million.
CONNECTING ELEMENT | TUESDAY, NOVEMBER 17, 2015
[Advertising, Media] How multi-unit brands can benefit from Facebook’s new local awareness tools
From big improvements to local advertising to new demographic insights, here’s everything multi-unit brands need to know about Facebook’s new local awareness tools. Blog facebook Facebook advertising Google Adwords local advertising online advertising paid media social media Social media advertising social media agency social-media strategy
BIZIBLE | MONDAY, NOVEMBER 16, 2015
[Advertising, Media] 12 Stats On B2B Clients of Paid Search Agencies from the State of Pipeline Marketing
The State of Pipeline Marketing survey asked respondents to identify whether they managed their paid search / paid media in-house, or whether they outsourced the management of that marketing channel to an agency. Paid Advertising Channels. Read on, it only gets better. 1. Annual Company Revenue. Annual Marketing Spend.
SALES ENGINE | MONDAY, NOVEMBER 16, 2015
[Advertising, Media] Selling With Content: What’s Repeatable and What’s Not?
Mass marketing is out, mass media is in. Achieving this goal requires the mindset of a publisher , which is why many innovative organizations are transforming and building their marketing departments into actual media enterprises, including hiring executives with media backgrounds to run their operations. And it’s getting worse.
MODERN B2B MARKETING | MONDAY, NOVEMBER 16, 2015
[Advertising, Media] Join the Big League: 7 Reasons to Go Digital with Your Advertising
Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. Digital Advertising is Targeted. Dove would have spent $4.5
MODERN B2B MARKETING | MONDAY, NOVEMBER 16, 2015
[Advertising, Media] Join the Big League: 7 Reasons to Go Digital with Your Advertising
Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Digital advertising has a lot to offer today’s marketers. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. Digital Advertising is Targeted.
JUNTA 42 | SATURDAY, NOVEMBER 14, 2015
[Advertising, Media] This Week in Content Marketing: Content Creation Plummeting on Facebook
Publishers create new job role: Platform wrangler (31:47): The rise of the distributed publisher has given rise to a new role at media companies: the platform ambassador. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live November 9, 2015; Length: 1:05:55).
6SENSE | FRIDAY, NOVEMBER 13, 2015
[Advertising, Media] Forbes, DWA and Bombora: 360 Degrees of Predictive Intelligence
Director of Global Marketing, DWA – messaging strategy, content and media execution; and. – How predictive intelligence can create feedback loops that target your content marketing and display advertising dollars for the greatest effect. 360 Degrees of Predictive Intelligence. What You’ll Learn. Latest
KEO MARKETING | FRIDAY, NOVEMBER 13, 2015
[Advertising, Media] Interactive Marketing Agencies Find Video Effective But Challenging
For example, you can use video clips on your website, while also using some of the same assets as part of your social media or online advertising campaigns. Using video as part of your social media strategy is a smart move, as stats have shown that video-based posts generate higher engagement and interaction rates.
THE B2B RESEARCH BLOG | FRIDAY, NOVEMBER 13, 2015
[Advertising, Media] Is programmatic advertising relevant in B2B?
Two thirds (64%) of B2B marketers describe programmatic advertising as irrelevant. Through this exchange, advertisers bid on the user’s ‘eyeballs’ and the winning bidder’s ad is then presented. Digital advertising quite simply isn’t a big area of expenditure for most B2B marketers. So programmatic is easier and more targeted.
CONTENT STANDARD | FRIDAY, NOVEMBER 13, 2015
[Advertising, Media] How to Analyze Source Data in Your Content Analytics
That person left the social media channel they were on (Twitter) to visit your site and read your content. There are two key elements of organic traffic: social media and search. When a visitor comes to your content from a search engine result page or a social media network, that is not a paid placement or promotion. Referral.
CONTENT STANDARD | THURSDAY, NOVEMBER 12, 2015
[Advertising, Media] What Is Content Marketing? It’s All About Control
Previously, consumers were manipulated by advertisers through interruptive and coercive marketing—an idea that Hastings and his fans abhor—and they were forced to adapt. It organizes these fun events and invite people to take part both as competing players and as fans through social-media resonation. What is content marketing?
ACT-ON | THURSDAY, NOVEMBER 12, 2015
[Advertising, Media] What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
On social media, you can get further than you’d think on low-to-no budget. That’s what Karrie Sundbom, Act-On’s content marketing manager, proved when she ran social media at the non-profit Molly’s Fund Fighting Lupus from June 2012 through April 2015. What $1,000 in Social Media Budget Will Buy You. Budget running low?
BIZIBLE | WEDNESDAY, NOVEMBER 11, 2015
[Advertising, Media] The Complete Display Ads Overview For B2B Marketers
Display advertising is a bit of a mystery. We’ll also talk about getting transparency into your display advertising so you can see its true impact on revenue. With display advertising you can target people based on very specific interests. tool that media planners use to gain intelligence on their competition is WhatRunsWhere.
HUBSPOT | WEDNESDAY, NOVEMBER 11, 2015
[Advertising, Media] The Best Promotional Product Videos Ever (And Why They Make You Buy)
According to reports on Quora , the video cost approximately $4,500 -- and yet, it got more than 11 million views and coverage on countless media outlets. 3) Purple Feather: The Power of Words. Advertising Video featured-1 Daily Weekly CanonicalThe goal in crafting a perfect product video is not far off. series. The video earned 2.8
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 11, 2015
[Advertising, Media] Content Shock is here. Now what?
One of the predictions I made was that businesses with the deepest pockets would be in the best position to survive the slide, since the obvious options are to produce even better content (at a cost) or advertise/promote the content (also at a cost). And it looks like the idea may be showing up in measurable ways. The evidence is in. You can.
SMALL MANUFACTURER BLOG | WEDNESDAY, NOVEMBER 11, 2015
[Advertising, Media] Reasons to Diversify Your Marketing Efforts
A number of interesting changes have recently taken place in the world of social media and search: (c) Dianna Huff, 2015. But in the case of social media and search, these changes don’t always benefit the people who use them — that would be people like you and me. These changes are the tip of the iceberg. Very nice indeed!
CRIMSON MARKETING | TUESDAY, NOVEMBER 10, 2015
[Advertising, Media] What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)
Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.
HALEY MARKETING | TUESDAY, NOVEMBER 10, 2015
[Advertising, Media] Why Buying a Stethoscope Doesn’t Make You a Doctor
Commercials are a facet of the advertising industry we’ve all been inundated with. Share it to social media? They try to capture our eight-second attention span with something flashy, catchy, or interesting that will linger with us. All I needed was an email template! It’s a lot like a pretty package with nothing inside.
HUBSPOT | TUESDAY, NOVEMBER 10, 2015
[Advertising, Media] There is No Such Thing As an Offline Business Anymore
It's primary purpose is for keyword research for paid advertising. Step 5) Join the Social Media World. Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. Companies who fail to realize this are losing a lot of business. The buying journey begins and ends on the Internet.
HUBSPOT | TUESDAY, NOVEMBER 10, 2015
[Advertising, Media] SWOT Analysis: Is Instagram Right for Your Media Brand?
Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. The power of Instagram is undisputed, but is it right for your media company? If you’re present in too many social media channels, without the people-power, you’ll risk spreading your efforts too thin.
HUBSPOT | TUESDAY, NOVEMBER 10, 2015
[Advertising, Media] Which Marketing Tactics Are The Most Overrated? [New Data]
Specifically, we asked our survey respondents to rate the following marketing tactics on how overrated they think they are: blogging, social media, sales enablement, collateral development, SEO, email marketing, traditional paid advertising, online paid advertising, and PR. Are we seeing signs of social media fatigue?
ACT-ON | TUESDAY, NOVEMBER 10, 2015
[Advertising, Media] Earned Media: What It Is & Why You Want More of It
You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. No doubt you’ve mastered the owned and paid parts; you’ve got a website brimming with useful content and you’re smart and strategic about your advertising dollars. Paid media. Owned media. Earned media.
HUBSPOT | MONDAY, NOVEMBER 9, 2015
[Advertising, Media] How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing
Your inbound marketing budgets for blogs articles, website work, social media, video, and SEO may not be expanded overnight. How to Make Your Case: According to BusinessBolts , 62% of small companies reported spending less than $100 a month on content marketing and 45% said content has lowered advertising costs. Conclusion.
6SENSE | MONDAY, NOVEMBER 9, 2015
[Advertising, Media] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
Social Media. Source: Compete and The Twitter Advertising Blog ). 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform). Where will your marketing dollars go in 2016? Content Marketing. Source: Curata ).
CONTENT STANDARD | MONDAY, NOVEMBER 9, 2015
[Advertising, Media] The Tribe Has Spoken: The Reality of Your Marketing Budget
million in advertising revenue. Because of competition from online streaming, live television is now the most reliable way for networks to bring in viewers that advertisers can market to. In Chipotle’s case, they took media trends, listened, and found a way to adapt to them. When I was growing up, my family had a TV show.
HALEY MARKETING | SATURDAY, NOVEMBER 7, 2015
[Advertising, Media] The Impact of Website Design on Blog Traffic | A Case Study
Social media, a monthly newsletter, email signatures, paid advertisements and handouts at job fairs are just a few. Content is shared to social media but is done so sporadically, with no truly defined structure. When it comes to a blogging program, there are dozens of ways that we can direct visitors back to website content.
NUSPARK | FRIDAY, NOVEMBER 6, 2015
[Advertising, Media] Why Marketing Automation Does Not Work
Alternatively, you can base segmentation on how your leads interact with your emails, website and social media conversations. Who will promote that content through, for example, social media, online advertising and content syndication? You’ve likely heard the information technology gurus. It makes sense. The result? Not for you.
SALES ENGINE | FRIDAY, NOVEMBER 6, 2015
[Advertising, Media] How to gain a competitive advantage through your content
First, we need to realize that the sales and marketing game in large part is still being played in the 24-foot portion of the court, even though companies have shifted resources to content marketing and social media selling, because they are still are executing 2005 marketing and sales process strategies even though the tools are current.
IT'S ALL ABOUT REVENUE | FRIDAY, NOVEMBER 6, 2015
[Advertising, Media] Some Social Media Mistakes Are Fatal and Other Social Media News
Social media marketing. This Week's Friday Five: Social Media. Fatal Mistakes That Will Kill Your Social Media Marketing Campaign. Social media marketing is a highly rewarding strategy, but it’s also a volatile one. Ways to Use Storytelling in Your Social Media Marketing. Cross-channel marketing.
SYNECORE | FRIDAY, NOVEMBER 6, 2015
[Advertising, Media] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks in 2015, a 33.5% Advertising on Facebook. Off we go….
ACT-ON | FRIDAY, NOVEMBER 6, 2015
[Advertising, Media] 8 Tips and a Few More Resources for Holiday Marketing
Paid Advertising. Collaborating with other forms of marketing, paid advertising and retargeting campaigns allow you to be everywhere your customers are – enticing their click and spend. Last Minute PPC Holiday Tips for Advertisers on ClickZ.com. November has arrived and the holiday season is officially upon us. Add one space.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 5, 2015
[Advertising, Media] A B2B Marketer’s Guide to Instagram’s New Advertising Platform
After a year and half of testing with select companies, Instagram, the mobile photo and video sharing social media app, has finally opened up its advertising program to companies around the world. Like any other advertising platform, it’s important to know the fundamentals of what the platform has to offer. Only on Mobile.
HALEY MARKETING | THURSDAY, NOVEMBER 5, 2015
[Advertising, Media] Haley Marketing Clients Win Seven ASA VOICE Awards
Strategic IT Staffing: Specialty Advertising ( Best of Class and Winner, less than $7.5 Haley Marketing's Social Pro program combined original, educational content for IT professionals, attention-grabbing graphics and regular social sharing to increase Strategic IT Staffing's website traffic from social media by a massive 1,036 percent.
HUBSPOT | THURSDAY, NOVEMBER 5, 2015
[Advertising, Media] Sponsored Content: Why Publishers Have the Write Stuff
These companies are literally paying journalists and media companies to have their own voice. Publishers are in a great position to act as consultants , in-tandem with marketers and content strategy consultants: to help brands develop high-performing media platforms. Why not gauge interest from your existing advertisers and partners?
ACT-ON | THURSDAY, NOVEMBER 5, 2015
[Advertising, Media] 17 Realistic Ways to Get More Website Traffic
Social media experts like Rebekah Radice are powerful online influencers. 11) Advertise… frugally. Leverage social media. 13) Share your content on social media. I’m pretty sure you all knew about this. 14) Add Sniply or another overlay widget to your social media posts. It’s what makes it go. 15) Guest blog.
THE FORWARD OBSERVER | WEDNESDAY, NOVEMBER 4, 2015
[Advertising, Media] 13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
Instead of a traditional marketing approach of spending money on flashy advertising and other interruptive tactics, produce helpful, interesting content that pulls customers to you rather than trying to push your message on them. Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. Never!
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 4, 2015
[Advertising, Media] [Infographic] How to Form Your Digital Advertising Team
All marketing teams should think of it this way—and digital advertising teams are no exception. So, what’s the best way to form your digital advertising team, in particular? With this transformation comes a new set of roles and duties that need to be taken into consideration when forming your digital advertising team.
TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 4, 2015
[Advertising, Media] Is Print Dead?
We’ve been hearing for years that print is “dead” and digital media reigns. Join Matt Sonnhalter in the next installment of our Marketing Minute series to find out more about why you shouldn’t call time of death of print advertising. However for B2T, print is still and important medium.
SYNECORE | WEDNESDAY, NOVEMBER 4, 2015
[Advertising, Media] Paid Advertising 101: Understanding Search and Display Advertising
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 year over year. Read on.
HINGE MARKETING | TUESDAY, NOVEMBER 3, 2015
[Advertising, Media] Give Your Brand an Emotional Reason for Being
This is not to say that there is no place for social media in establishing an emotional bond with diverse groups. So, it might seem that financial services companies could appeal to the general population at large with a social media campaign that features photos of a diverse group of children in school or at play. The Takeaway.
HUBSPOT | TUESDAY, NOVEMBER 3, 2015
[Advertising, Media] 17 Ways to Prep Your Ecommerce Site for the Holiday Rush
Some are already advertising for the holidays, which puts you behind the times. 5) Social Inbox. Know what your buyers are saying about you on social media? 12) Social Media Ads. The holidays are coming quickly. Are you ready? Maybe you’ve already started your prep work so you won’t struggle when the orders start rolling in.
HUBSPOT | TUESDAY, NOVEMBER 3, 2015
[Advertising, Media] The Media and Advertising Industry Has a Trust Issue: Here's How Publishers Can Fix It
Earlier this year, AdAge made a profound yet controversial statement that “no one trusts advertising or media.” This trend is a blow to the media industry, which is built on trust. Creating an Advertising Strategy That Garners Trust With Your Readers. Cliff notes: As a whole, advertising is ineffective. Media
FATHOM | MONDAY, NOVEMBER 2, 2015
[Advertising, Media] Why Content Marketing?
Every company—and individual—with passion, commitment and a unique point of view has an amazing opportunity to reach the world at scale using widely available consumer technologies that enable easy content development and social media distribution (e.g., Media is the new marketing. The content marketing opportunity. the iPhone).
CONTENT STANDARD | MONDAY, NOVEMBER 2, 2015
[Advertising, Media] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
You can get a refresh on the 6 content marketing trends to watch , and dive into content promotion , interactive storytelling , episodic content marketing , fringe social media platforms , and influence marketing , too. The Association of National Advertisers (ANA) , in collaboration with McKinsey and Co. The smartphone in our pocket.
JUNTA 42 | SATURDAY, OCTOBER 31, 2015
[Advertising, Media] This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
Finally, we take a closer look at the future of digital and media. Rants and raves include a one-sided overview of traditional marketing strategies and the myopic way in which many publishers tend to approach their advertisers. Robert and I agree that this is another example of a social media channel changing the rules at will.
KEO MARKETING | FRIDAY, OCTOBER 30, 2015
[Advertising, Media] Targeting Easier Than Ever in Digital Marketing
Business-to-business marketers know that it is critical to tailor their online advertising content and approach to the specific leads there are targeting. This is made possible thanks to the wealth of data and demographic information these social media networks gather about their users.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 30, 2015
[Advertising, Media] Is Anyone Actually Looking at Your Mobile Ads? And Other Mobile News
Social media marketing. Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on mobile advertising. Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust.
CONTENT STANDARD | FRIDAY, OCTOBER 30, 2015
[Advertising, Media] Native Advertising: The Interruption Model 2.0
Are you one of the 72 percent of marketers who have asked your content marketing partner about native advertising ? If so, you’re probably aware of the immense amount of money and energy being funneled into this next big breakout from the interrupt advertising model. The post Native Advertising: The Interruption Model 2.0
ACTIVEDEMAND | THURSDAY, OCTOBER 29, 2015
[Advertising, Media] Is your marketing agency reporting the right metrics?
Also reported are initiatives that have been executed for the “media buy schedule,” which refers to the procurement of media inventory wherein the media buying feature negotiates price and placement for advertisements. Is your marketing agency reporting the right metrics? appeared first on ActiveDEMAND.
CRIMSON MARKETING | THURSDAY, OCTOBER 29, 2015
[Advertising, Media] Think Before Ignoring These 15 Digital Marketing Trends
Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . 1. Mobile advertising: . Social media: . Mobile video: . 29% of video viewing in the U.S.
VISUALLY | THURSDAY, OCTOBER 29, 2015
[Advertising, Media] Video Content Marketing: The Three Es of Success
Really, it’s mostly because the term was never used this frequently in the history of advertising, let alone as late as 2011. The wide distribution and sharing over social media brought the video’s view count to well over 70,000 hits in a few short weeks, climbing to over 90,000 today. clever, right? still think so!),
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 29, 2015
[Advertising, Media] How to Use Data as a Competitive Advantage
Advertisers continue to see value in open market RTB sources, but are concerned about “private data market” exchanges. Download Data as Competitive Advantage and see for yourself the role that data plays in driving competitive business advantage across a range of advertising, marketing and digital media use cases.
HUBSPOT | THURSDAY, OCTOBER 29, 2015
[Advertising, Media] Setting Your Publishing App Up For Success
If all goes as planned, it’ll increase content consumption, give you a new channel for advertisers, and build loyalty among your readers. MediaSo you’ve just invested time, money, and a lot of faith in a new publishing app. But what about getting people to use it in the first place? With 1.2 Increasing Publishing App Adoption. Instead.
ACT-ON | THURSDAY, OCTOBER 29, 2015
[Advertising, Media] Not Your Father’s Rebrand: Can the Old Be New Again?
Whereas Oldsmobile relied heavily on traditional forms of advertising to get its new branding across, Old Spice created content that would have a life of its own. Whether you love her or hate her, everybody has an opinion on the music of Lizzy Grant. What’s that? You’ve never heard of Lizzy Grant? Minor detail. Just ask Oldsmobile.
HALEY MARKETING | WEDNESDAY, OCTOBER 28, 2015
[Advertising, Media] Mobile Traffic Has the Best Conversion Rates on Your Staffing Website
Bonus tip: Users are spending 24 percent of their media time on mobile devices but only eight percent of current advertising spending is on mobile devices. That difference in user behavior and advertising spending implies a great opportunity for staffing companies to get in front of potential candidates and clients.
BIZNOLOGY | TUESDAY, OCTOBER 27, 2015
[Advertising, Media] Implement the powerful CloudFlare CDN for free today
CDNs serve a large fraction of the Internet content today, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media , on-demand streaming media, and social networks,” according to Wikipedia. for free. actually do. I
VISUALLY | TUESDAY, OCTOBER 27, 2015
[Advertising, Media] Making the Case for Content Marketing: Research & Statistics
Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. Content Content speaks better than advertising. Content gains trust.
KEO MARKETING | MONDAY, OCTOBER 26, 2015
[Advertising, Media] Online Advertising: Click-to-Call Boosts Conversions
An alternative to landing pages is using click-to-call buttons in your online advertising campaigns. Stepping up your social media advertising efforts is another way to generate leads while bypassing the landing page. Display Advertising Paid Search Advertising digital marketing online advertising
BIZNOLOGY | MONDAY, OCTOBER 26, 2015
[Advertising, Media] 3 priorities and 25 challenges for CMO’s
increase in spend for digital marketing vs. -2.1% for traditional advertising in next 12 months ( CMO Survey ). 23.8% of digital marketing budget goes to social media (CMO Survey). By 2018, digital marketing is expected to overtake TV as the largest advertising segment. CMO’s plan a +12.2% GREATER TOP-LINE GROWTH.
CONTENT STANDARD | MONDAY, OCTOBER 26, 2015
[Advertising, Media] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. More, RhythemOne found that the average earned media value from US influencer programs was 1.4x NOT EVEN DIET COKE!
MODERN B2B MARKETING | MONDAY, OCTOBER 26, 2015
[Advertising, Media] 4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
The good news is that proving the value of your social media marketing strategy is not as hard as it seems. Here are 4 simple metrics you can use to prove the economic value of your social media marketing strategy to your executive team : 1. The primary function of social media is to have engaging conversations with your audience. If
HUBSPOT | MONDAY, OCTOBER 26, 2015
[Advertising, Media] The Marketer's Guide to Developing a Strong Corporate and Brand Identity
Marketers and advertisers can draw on their target audience's self image to direct their strategy and approach. Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. customers. Say, what?
ACT-ON | MONDAY, OCTOBER 26, 2015
[Advertising, Media] How to Select the Right Marketing Agency for Your Business
Just last week, Brad Jakeman, President of PepsiCo’s beverage group, boldly told the Association of National Advertising’s annual “Masters of Marketing” conference attendees, “There is no such thing as digital marketing. How do they “show up” in social media? Finally. The economy is improving. need them to grow.
HUBSPOT | SATURDAY, OCTOBER 24, 2015
[Advertising, Media] Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe
Traditional advertising on the other hand. By combining food and advertising, the following 10 brands were able to create some jaw-dropping creations that commanded the attention of their hungry audience. 10 Billboards That Make You Want to Take a Bite. 1) Virgin Media Cheese Billboard. Image Credit: Virgin Media. Sorry.
JUNTA 42 | SATURDAY, OCTOBER 24, 2015
[Advertising, Media] This Week in Content Marketing: Can Content Save Advertising?
In this week’s episode of #ThisOldMarketing , Robert and I discuss whether content marketing can really save advertising – and whether it actually needs to be saved. Rants and raves include some questionable content marketing stats and a brilliant native advertisement from LexCorp. This week’s show. Content marketing in the news.
MODERN B2B MARKETING | FRIDAY, OCTOBER 23, 2015
[Advertising, Media] Why Your Content Lacks Substance (and How to Fix It)
Instead of citing research that’s already been used in content a bunch of times, like the aforementioned New York Times advertising statistic, you’ll be putting out information that will get people talking. Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Create customized infographics.
CHIEFMARTECH | FRIDAY, OCTOBER 23, 2015
[Advertising, Media] Here’s just a taste of what transpired at MarTech Europe this week
” He described the shift from the first era of brand voice (advertising), to the second era of consumer voice (social media), to the third era of product voice (IoT), where every product acquires a digital identity. specifically for advertising (adtech) vs. broader, all-encapsulating (martech). ” I had to look it up.)
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 22, 2015
[Advertising, Media] 5 Common Misconceptions About B2B Content Marketing Development
There’s several different strategies for creating a social media editorial calendar , but what works for many businesses is to assign each day of the week a specific theme, and to stay with that. Thursday: A throwback photo of old advertising or industry meetups. Once you write it, you’re done. Tuesday: A blog post about the industry.
HALEY MARKETING | THURSDAY, OCTOBER 22, 2015
[Advertising, Media] Landing Page Boot Camp: 19 Best Practices to Follow
These types of questions are essential to consider when you are investing in a marketing campaign (whether it be paid advertising, direct mail, social media or more). We offer specialized marketing services including content and email marketing , integrated direct marketing campaigns , online advertising and much, much more!
CONTENT STANDARD | THURSDAY, OCTOBER 22, 2015
[Advertising, Media] How Boutique Hotels Create Unique Content that Inspires Loyalty
It’s rare to hear a boutique advertise that they’re “centrally located.” Inimitable, aspirational, reimagined, crafted, cultivated. These are just a few of the adjectives used to describe the boutique hotel experience. Boutique hotels don’t aim to impress, please, or pander. Birth of Boutique. The Fanbase.
HUBSPOT | THURSDAY, OCTOBER 22, 2015
[Advertising, Media] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
We've collected 12 places on the web where you can browse and search for examples of great marketing -- including website design, design in general, email marketing, and social media pages. From social media to email to website design, the following posts represent some of our best roundups for inspiring great ideas. Social Media.
HUBSPOT | THURSDAY, OCTOBER 22, 2015
[Advertising, Media] Perfecting the Sponsored Content Pitch for Advertisers: 3 Must Haves
Rather you need to have a sales team well-equipped to sell inbound to new and existing advertisers who may be less familiar with the methodology or benefits behind it. Perhaps most important however, sales is a key piece of implementing any new advertiser program. MediaThey might guess wrong. 2) Be Able to Sell Your Database.
INFLUITIVE B2B | WEDNESDAY, OCTOBER 21, 2015
[Advertising, Media] Forrester: Advocate Marketing Is Critical To B2B Success
The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. Tie the business outcomes— like increased social media advocacy or better relationships with executives—to experiences advocates will enjoy doing.