• ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Advertising, Media] Why Agencies Should be Using Custom Facebook Audiences
    Let’s take a little deeper look at these: Focused Targeting – When you advertise on Facebook, you possess the ability to find and reach specific groups of people based on their location, demographics, interests and behaviors. Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. Finding Lookalike Audiences.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Advertising, Media] Go Where Your Customers Are – Wise Words from Sweta Patel
    Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. For example our company was too focused on big channels like social media, going to Dreamforce, etc., Especially on social media. It’s a bit nebulous. Buyers are wanting information.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Advertising, Media] The crisis of message credibility and impact on brands
    major contributor to this divisiveness is the growth of “falsehoods” communicated in the news, especially on social media. Most Americans have a deep mistrust for the establishment, politicians, and even advertising, but the current divisiveness that dominates our news every day has increased the overall skepticism in our society.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Advertising, Media] Where Retailers Fall Down: Mobile Marketing and Newsletters
    From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. Embrace Social Media, Specifically. Right?
  • SPIRALYTICS   |  TUESDAY, FEBRUARY 21, 2017
    [Advertising, Media] Here's Why Every B2B Company Should Invest in Facebook Advertising
    There’s a common misconception that Facebook advertising is only applicable to B2C companies. Social Media Paid AdvertisingBut in reality, B2B marketers can also use it to reach out to company decision-makers.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Advertising, Media] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    On behalf of her company and client, she received a Stevie® American Business Award for “Marketing Campaign of the Year,” and a Stevie Worldwide Women in Business Award in Advertising, Marketing, and Public Relations. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing. Jennifer Ferry, Treasurer, Yeager Marketing.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Advertising, Media] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., KEO News
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Advertising, Media] Competitors want you out, influencers want you in
    If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). Business Education Influencer Identification Marketing advertising blogs Discover Influencers influence influencers PR public relationsThe influencers you know….
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 20, 2017
    [Advertising, Media] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    Through integrations with media providers, marketers can deliver paid media, search, social and display advertising to those customers that’s more aligned with the emails sent to those customers. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Advertising, Media] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. ” 4) Media revolution. People are tired of social media scrutiny and bullying. But that’s a story for another blog post!
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Advertising, Media] How to Become a Household Name
    YouTube has maintained its popularity over more than 10 years with a variety of innovative advertising techniques. Takeaway for Marketers: Mix up your advertising strategies to keep exposing your brand to new audiences. Here’s our guide to getting started with social media advertising if you need inspiration. 2) Photoshop.
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Advertising, Media] This Week in Content Marketing: Medium Picked the Wrong Business Model
    According to TechCrunch , generating a strong source of revenue through subscriptions would be critical to the company’s stated goal of distancing itself from advertisement-based publishing models. Content Marketing Examples Industry News and Trends PNR Social MediaThis week’s show. Image source. How do I subscribe?
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Advertising, Media] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    There are a LOT of different content marketing tactics out there, including blogs, newsletters, infographics, webinars, white papers, newsletters, case studies, social media content, videos – the list goes on. Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy?
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Advertising, Media] 8 Tips for Running Your First Influencer Marketing Campaign
    This post originally appeared on Social Media Week. Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. But paying influencers has led to problems in the past for some companies due to increasingly stricter advertising regulations. Make inroads. Create engaging content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Advertising, Media] Stop. Look. Listen. It’s time for an influencer marketing campaign
    It’s more effective than advertising since 47% of online customers use ad block technology. ” It’s back to the future of the old advertising days I suppose. Be aware that this area is shifting and developing quickly and that all social media platforms are working on improvements to their dashboards and metrics.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Advertising, Media] Apply Yourself: 28 Marketing Awards Worth Going For
    According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 Past Winner of Note: "Building Icons – Colliers International," by Igloo Media. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Advertising, Media] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. Their advertising offerings seem to be more effective. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTube
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Advertising, Media] Be Mine: A Brief History of Valentine's Day Marketing
    The first print advertisement for Howland’s cards appears in the Worcester Spy. NetBase, a social media analytics platform, releases a Valentine’s Day Sentiment Analysis , measuring how people engage with and discuss the holiday on social media. When I was in grade school, Valentine’s Day was one of my favorite holidays.
  • KEO MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Advertising, Media] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    Five years running, the company was named a “Top 25 Interactive, Social Media, SEO and Advertising Agency” by the Phoenix Business Journal. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. About KEO Marketing. KEO News
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Advertising, Media] Tips for Using Video to Increase Social Media ROI
    Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. And by integrating video with social media, your brand will immediately begin to immerse new followers in a more engaging experience. Start Posting Video to Social Media.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Advertising, Media] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    Surprising enough, 70% of companies are said to still not be collecting data from social media channels. From content marketing and social advertising optimization to ideas for developing new products, social media marketing will become a more data-driven exercise. Marketing equals data and data equals marketing.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Advertising, Media] The 29 Best Social Media Monitoring Tools
    Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television.
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Advertising, Media] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    In this episode, Robert and I discuss how P&G is rewriting the rules for agencies and media placement. We also examine why a slew of publishers are recreating the media business model, and debate whether Snapchat’s performance decline is an indication that a Myspace-level fail may be in its future. This week’s show.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Advertising, Media] People Trust Facebook Less Than Congress
    More Americans displayed confidence in their political infrastructure than in the national media tasked with objectively reporting on government affairs. adults receive news from social media, per a 2016 Pew study. Media Social facebook News politics trust TwitterFacebook is a social network. ” Sixty-two percent of U.S.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Advertising, Media] Social media strategy leaders: Kerry Gallagher
    Welcome to the next post in a series celebrating leaders in social media strategy. Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. Can you please share what brought you to where you are now, a social media leader in finance? Welcome Kerry!
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Advertising, Media] A Brief History of Snapchat
    Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. Social Media Daily CanonicalWhat Is Snapchat? The best part?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Advertising, Media] Interesting content marketing trends to watch for in 2017
    Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. large portion of digital media content is accessed via mobile devices like smartphones and tablets. If you invest in a rich-media piece of content like an infographic or interactive, be sure that it looks the same regardless of the screen.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Advertising, Media] Why Your Twitter Marketing Strategy Is All Wrong
    As a digital marketing aficionado, you’re used to rocking your social media plan. For some brands, Facebook and Instagram offer advantages that Twitter can’t match, including big audiences, visual features, and better advertising options, according to Digiday. Facebook is solid, and Instagram is going gangbusters.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Advertising, Media] Five Strategies for Improving Customer Experience
    For example, seek out what your customers are saying about you on social media, and join the conversation in a positive way. Follow the blogs and social media accounts of experts and influencers in your industry. Traditional advertising campaigns, such as billboards and TV commercials, are geared to drive brand awareness.
  • SPIRALYTICS   |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] 5 Unforgivable B2B Facebook Advertising Mistakes
    Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. While 66% of B2C companies choose Facebook as their top social media choice, only 37% of B2B marketers prefer it. Paid AdvertisingHowever, the same study cites a huge difference between B2B and B2C companies.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] First Aid for Media Burn
    In the business of keeping everyone else honest, the news media is “one of the worst sectors in keeping themselves accountable,” according to American Lawyer editor Steven Brill. Once the decision has been made to correct a misrepresentation in the media, a company should act quickly to document and state its case. Don’t
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] Essential 5 Step BuzzSumo Process For Social Media Agencies
    To do this, we worked with Neal Schaffer, social media strategist, consultant and author. He is also the founder of his own social media agency, PDCA Social. Social media represents the convergence of information and communication, Neal says. Using tailored audience lists makes your advertising spend more effective.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] Diversity and Inclusion: The Surprising Marketing Trends from Super Bowl 2017
    Advertisers have classed it up a bit over the last decade, and beer ads with half-naked girl fights ( Miller Light circa 2003 ) have given way to beer ads with lost puppies ( Budweiser circa 2015 ). What we haven’t typically seen are advertisers going political, which makes sense. well, bickering like teenagers on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] How to Make Super Bowl Marketing Magic Last All Year Long
    Companies can rely on traditional metrics like viewership and reach, but they can also monitor social channels to track online reach and engagement, shifts in brand sentiment, visits to landing pages, likes/follows on social media, email sign-ups, coupon redemptions…you name it! Donating the advertising budget to charity. Sales?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] 7 Ways That Brands Can Leverage Instagram Stories
    An increasing number of marketers use Instagram, and the social media tool is expected to soon reach unprecedented adoption rates, including a prediction that it will surpass Twitter in 2017. Unlike other social media channels, people can’t “like” posts or leave comments. Instagram launched in 2010. But today, it’s a total powerhouse.
  • CONTENTLY  |  TUESDAY, FEBRUARY 7, 2017
    [Advertising, Media] These Metrics Will Help You Master Lead Attribution
    For instance, maybe a lead filled out a lead form after watching a webinar on SEO , but read a story about the unusual relationship between SEO and social media prior to that. I grew up playing one of the least glamorous positions on my soccer team: left defender. Most recently, we’ve paid close attention to lead attribution.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Advertising, Media] Study: Mobile Users in China Are Open to Targeted Ads
    A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The top formats were information flow ads – ads that are seamlessly integrated into a social media newsfeed such as WeChat and Weibo – and offer walls (ads integrated into a gaming experience).
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Advertising, Media] How B2B Marketers Are Finding Value in Social Media [Interview]
    Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. From this survey, no, we did not. Not necessarily. ABOUT BART MROZ.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Advertising, Media] How to Create 360-Degree Video: The Ultimate Guide
    We tell our friends about them, post the pictures and videos we've captured on social media, and -- when they're really good -- try to relive them. Social Media. More social media outlets are supporting 360° video -- like Facebook, YouTube, and Google’s Cardboard technology -- making them a top choice for where this content is shared.
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Advertising, Media] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    Their customers were ignoring them on social media. At one point in the workshop, I told them that if they don’t take this seriously, they all should just go out and buy advertising (and I meant it).  Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. Pest management?
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Advertising, Media] 10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume
    According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations. Social media isn't a skill or a discipline, it's a tool that can be leveraged to accomplish business goals. The not-so-good news?
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [Advertising, Media] Why Do Insurance Companies Advertise So Much?
    While it’s impossible to directly attribute those sales to a single campaign, former SVP of marketing Jennifer Hanley said that “from a paid-media perspective, it’s one of our single most effective ads ever.” Below are the media spend totals for selected brands in 2015: Take Geico, whose yearly ad budget surpassed $1.1
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Advertising, Media] How to Protect Your Company’s Reputation on Social Media
    From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. In fact, social media marketing requires a lot of patience and maintenance. Monitoring and protecting your social media presence from decline or extinction is just as pivotal as demonstrating it in the first place.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 6, 2017
    [Advertising, Media] The difference between “pandering” and “serving” in the Super Bowl ads
    branding Traditional media and advertising advertising budwesier mark schaefer super bowlIt is the morning after a glorious Super Bowl — an epic win, a historic comeback, and a thrilling halftime performance by Lady Gaga. Like most marketers, I adore the Super Bowl commercials. ” It seemed uncharacteristic.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 6, 2017
    [Advertising, Media] This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations
    comes courtesy of a recent Nielson survey that showed Generation X is even more addicted to social media than millennials. Yes, the 35-49 year olds were found to spend on average 6 hours 58 minutes a week on social media networks. goes to the advertising industry – who come under attack from Laurence Green writing for Campaign.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Advertising, Media] The Little-Known Stories Behind 8 Iconic Packaging Designs
    Even in the age of social media, product packing and "shelf-presence" is still important for brands to get (and remain) in the consumer consciousness. To introduce this new concept to consumers, Morton brought on advertising agency N.W. Packaging has a profound impact on how we relate to particular products. Winne the Pooh creator A.A.
  • JUNTA 42  |  SATURDAY, FEBRUARY 4, 2017
    [Advertising, Media] This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
    We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. Our Notably, I discovered a section where two formulas for determining the ROI of social media are discussed: Return on Influence and Risk of Inactivity.
  • BLUE FOCUS MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Advertising, Media] Join the Wharton 7th Annual #SuperBowl Tweet Meet Feb 5 #WhartonFoA #SuperBowl51 #sb51
    Join us for the Wharton Future of Advertising 7th Annual Tweet Meet and Vote for Your Favorite Super Bowl 51 Commercial Using #WhartonFoA We are honored to be panelists for the Wharton Future of Advertising Tweet Meet for 7 consecutive years. Advertising & Mktg. Trends Branding Communication Social Media Marketing
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Advertising, Media] The Best Branded Content of January: 5 Brands Embracing Real Facts
    The first time I heard about alternative facts, I thought it sounded like an advertising term. False advertising has always been around, but in the context of current events, it just feels more pernicious. During a normal year, we’d be talking about Super Bowl commercials. Which beer company will objectify women?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 3, 2017
    [Advertising, Media] 10 most inspiring digital marketing stories of 2016
    Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. million in earned media on a $200,000 budget. Here are the 10 most inspiring digital marketing stories of 2016.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 3, 2017
    [Advertising, Media] No Super Bowl Ads? No Problem: How Every Brand Can Win the Big Game
    The Super Bowl is the world’s biggest televised event, and the biggest advertising day of the year. There’s no budget for advertising during the Super Bowl, and your boss surely knows that. Remember what I said about most advertising coming before the game itself? Stay Nimble on Social Media.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Advertising, Media] How to Drive Considered Purchases in Consumer Marketing
    Beyond having access to the right information, you should be able to pass audience membership to the right points of communication at the right time and execute a number of multi-channel marketing natively, such as email, text messages, in-app advertisements, direct mail, or more. 4. The Caveats of an E-Commerce Platform.
  • FATHOM  |  THURSDAY, FEBRUARY 2, 2017
    [Advertising, Media] The Most Common Healthcare Paid Search Mistakes
    In some areas–such as content or social media–this is unhealthy, but it won’t kill your healthcare marketing. Blog Feed Digital Advertising Healthcare WebinarsThe healthcare industry tends to trail behind other industries when it comes to digital marketing. An outdated approach to digital marketing is just one problem, though.
  • OPENTOPIC  |  THURSDAY, FEBRUARY 2, 2017
    [Advertising, Media] How technology has changed PR agencies
    PR pros must be well-versed in change, and PR, advertising and marketing agencies have transformed over the last five to 10 years. Here’s how agency pros have updated their roles in an era of social media. This article was originally published on PR Daily in February 2016.Change is inevitable. Brands & Marketers
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 2, 2017
    [Advertising, Media] The True Meaning of Hustle
    They had advertised for a “dietary aide” (aka dish washer). think that key idea is missing in a lot of the social media mantras today. By Mark Schaefer. When I was 14 years old I needed a job. needed a job because I needed money. My family didn’t have the money to buy me a bike and I needed transportation. disagree.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Advertising, Media] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    Hit "Next," and then, the fun begins. 3) Establish the Ad's Media and Format. If you're trying to expand franchise sales in Hartford, Connecticut, for example, it won't be a very good use of advertising dollars to target people in, say, Los Angeles. The two options you have for any pay-per-click advertising are: Cost Per Click (CPC).
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Advertising, Media] The 24 Best Email Marketing Tools
    But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. Include photos, social media account icons, badges, and more. Social Media Today. Google Review Count:  446. Pricing:  free.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Advertising, Media] The One 2017 New Year’s Marketing Resolution You Must Keep
    On Behalf Of Marketing allows for corporate marketers to deploy customized emails and social media posts for their local agents. Ambidextrous bowler skilled in SEO, social media, marketing automation and analytics. It’s a month into the New Year already! Communicate in a New Way. Maintain a Consistent Message. About the Author.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Advertising, Media] Fake News Might Kill the Future of Native Advertising
    ” The thought crosses my mind frequently in this era of native advertising. Agricultural magazine The Furrow from John Deere contained articles on farming while featuring ads for Deere products, as Pressboard Media notes. Research firm IHS predicts that by 2020, 63 percent of mobile display advertising will be native.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Advertising, Media] How to Write a Case Study: The Ultimate Guide & Template
    So in building the case study for the studio's work on the New England Journal of Medicine's integrated advertising campaign -- a project that included the goal of promoting the client's digital presence -- Corey McPherson Nash showed its audience what it did, rather than purely telling it. Notice that this case study uses mixed-media.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Advertising, Media] 2017 Benchmark Report: Marketers Optimizing for Mobile
    Nearly half of the respondents (42 percent) reportedly have a mobile-optimized website and many (26 percent) perform mobile advertising as a part of their strategy. As a part of their multi-channel strategy, many marketers find success with digital advertising, especially PPC. Marketers Predict Mobile and Social Growth in 2017.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Advertising, Media] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. Content marketing (content types, social media tactics, etc). Competitive analysis is a crucial component of every SEO program. SEMRush. Why SEMRush is essential. Buzzsumo.
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [Advertising, Media] Why Comedy Central Is Replacing Commercials With Branded Content
    For networks and advertisers, the frustration is starting to impact them as well. Since brands go directly through the network instead of an agency, Comedy Central cuts out the middleman, which gives the network more control over its advertising, as well as a new revenue stream. ” A new way to advertise?
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [Advertising, Media] B2B Paid Content Distribution: Facebook vs. LinkedIn
    It’s the biggest media empire in the world, and people share and consume every kind of content through the Facebook feed—wedding pictures, political analysis, cat videos, and yes, even white papers and articles about the insurance industry. B2B B2B Tech ROI Facebook distribution lead gen LinkedIn distribution Social Advertising
  • FATHOM  |  MONDAY, JANUARY 30, 2017
    [Advertising, Media] 4 Healthcare Marketing Challenges That Are Holding You Back
    Whether it’s the CMO, the Head of Cardiovascular, or a paid media manager, the complexity of healthcare requires checking in with a lot of different people to ensure that the message is on point, the information is accurate, and the budget is optimized. Blog Feed Digital Advertising Healthcare WebinarsHealthcare marketing is unique.
  • JUNTA 42  |  SATURDAY, JANUARY 28, 2017
    [Advertising, Media] This Week in Content Marketing: The Battle for Custom Content
    We also discuss what could be blocking brands from making their own inroads to become the media that serves their niche. HANDPICKED RELATED CONTENT: Why Brands Need to Acquire a Media Company [Here’s How]. The site also sells advertising. This week’s show. Recorded live on January 22, 2017; Length: 0:58:46). Image source.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 27, 2017
    [Advertising, Media] Taking Your Content the Extra Mile By Marketing to Marketers, Earning Trust, and Mastering the.
    Why combining technology with excellent service means developing account-based content advertising. It gives a unique depth to your company’s presence that is not replicated through any other social media platform out there; it literally gives your brand a voice. Our guests will fill your ears with goodness. Content Marketing
  • ACT-ON  |  FRIDAY, JANUARY 27, 2017
    [Advertising, Media] The 7 Characteristics of Great Marketing Content
    Can be used in interesting, varied media. Case in point: According to research by MDG Advertising, articles containing relevant images have an average of 94 percent more total views than articles without them. Distribute your content across as many appropriate social media platforms as possible. Uses meaningful images. capture.
  • NUSPARK  |  THURSDAY, JANUARY 26, 2017
    [Advertising, Media] Who Owns Twitter (Marketing or Sales)?
    For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. Or should it be a combination of both? Social Selling
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Advertising, Media] The Shocking Truth About Online Marketing
    And, of course, YouTube took it to ridiculous extremes, where anyone – not just the established media – could spread an idea with incredible speed. This windowless-room approach is a holdover from the heady days of advertising, the “Mad Men” days, where everything revolved around “the big idea” and “branding.”. Featured
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 25, 2017
    [Advertising, Media] The Undeniable Benefit of a Consistent Cross Channel Marketing Message
    The IAB used two live ad campaigns to study whether desktop or mobile advertising can help improve the impact when this is combined with traditional advertising methods like television, radio, and print. They studied advertising campaigns from across multiple industries, such as consumer products, retail, automotive and finance.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Advertising, Media] How to Build a Social Media Dream Team
    Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. Define social media marketing objectives.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JANUARY 25, 2017
    [Advertising, Media] Map of the B2B buying process
    Brand awareness driven by face-to-face channels, content marketing and trade media. 51% suggest advertising in trade media. Approaching B2B buyers through telemarketing or by reaching out directly on social media may make them aware of your brand, but it will be coupled with negative sentiment from the outset. 
  • CONTENTLY  |  TUESDAY, JANUARY 24, 2017
    [Advertising, Media] Advertising Has a Geographical Bias. What’s the Solution?
    ” Though Planet Fitness has since moved to a new creative agency, its judgment-free advertising mantra is still in place. The post Advertising Has a Geographical Bias. Media agencies data Ikea ResearchAfter the election of Donald Trump last November, the bubble surrounding New York ad agencies popped. Often, they fail.
  • OPENTOPIC  |  TUESDAY, JANUARY 24, 2017
    [Advertising, Media] How to Revamp Your Social Media Presence in 2017
    About two years ago, social media was one of the ONTRAPORT marketing team’s lowest priorities. Fast forward to last year when we hired a full-time social media strategist, ramped up our Facebook advertising budget, started to experiment with. Brands & Marketers
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2017
    [Advertising, Media] Paid online influencer marketing is fully mainstream
    After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Actual spokespeople.
  • ACT-ON  |  TUESDAY, JANUARY 24, 2017
    [Advertising, Media] How Your Business Can Survive The Ad Blocking Wars On YouTube
    Things don’t yet appear to be so dire for US mobile advertisers – most of the global growth for mobile ad blocking so far is in Asia. You may only be using YouTube for paid media. YouTube only makes money from businesses through advertising. Ad blocking is growing worldwide. Ad Blocking Early Adopters, Young, Tech-Savvy.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Advertising, Media] Is it Ever OK to Work for Free? 10 Agency Leaders and Freelancers Weigh In
    Marilyn Heywood Paige, Vice President of Marketing at Fig Advertising. Instead of writing a press release, you could suddenly find yourself running an event, training an executive for a media interview, or even doing a full blown campaign. See what they have to say and decide for yourself: Is working for free ever really worth it?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Advertising, Media] 11 Soundless Videos We Love (And Why)
    Social media platforms have constraints that force marketers to get creative in order to attract attention. It's time to get creative to get noticed on social media. Tasty's social media virality has something to do with the fact that the videos can be watched without sound, and a few key things make them so successful. 10) Vox.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 23, 2017
    [Advertising, Media] Engage at Scale: Leveraging Individualized Customer Micro-moments ( Part 1)
    Content creators, influencers, media platforms and advertisers understand the fundamental […]. This is a two-part series. There are various definitions about Customer Micro-moments that exist. We now live in an experience economy. Marketing Strategy contextual data micro-moments search
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Advertising, Media] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    Social Media Advertising Daily CanonicalFacebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Right now, this is the case with Facebook.
  • JUNTA 42  |  SATURDAY, JANUARY 21, 2017
    [Advertising, Media] This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk
    In this “hopeful” episode, Robert and I discuss the Facebook Journalism Project, including why it’s great for Facebook and not so great for the media. We also engage in a detailed discussion on native advertising, share our take on its advantages, and explore how Star Magazine was slammed by the Better Business Bureau.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Advertising, Media] The Importance of Influencer Marketing
    Not only that, but marketers have to reckon with the fact that many customers aren’t especially trusting when it comes to brand advertising. 81% of people are influenced by their friends’ social media posts. 71% of customers report having an improved perception of a brand when they read positive reviews on social media.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Advertising, Media] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. The old methods of buying media have been upended. Programmatic buying is an automated method of purchasing digital media in real-time that is easily adjustable. Let us know in the comments.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Advertising, Media] Success of Digital Marketing Tactics Dependent on Generational Differences
    All three generations appear to be taking away some value from video advertisements as well. Gen Z, Gen Y, and Gen X also said they used social media sites multiple times per day. This data suggests that digital marketers may be able to reach customers through these specific social media outlets.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Advertising, Media] 9 Examples of Live Action Marketing
    Colossal Media: Street Art. This outdoor advertising company specializes in producing massive works of art on the sides of buildings. We love digital marketing here at SnapApp. We live and breathe online content. But we also know that sometimes you need more than an interactive infographic to get your audience’s attention.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Advertising, Media] 9 Examples of Live Action Marketing
    Colossal Media: Street Art. This outdoor advertising company specializes in producing massive works of art on the sides of buildings. We love digital marketing here at SnapApp. We live and breathe online content. But we also know that sometimes you need more than an interactive infographic to get your audience’s attention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Advertising, Media] The new standards for strategy and social media success
    By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? Megatrends on content, social media, ecommerce, etc., It’s not.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Advertising, Media] The 26 Best All-in-One SEO Tool Suites
    Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Enter a keyword, and it finds top ranking URLs for you to implement in your content.” — Social Media Today. Showcase reviews: Social Media Today, MarketingLand, Inc., ” — SmartBug Media. Siasat.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Advertising, Media] MarTech: Top 100 Influencers and Brands
    But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Third Door Media. Advertising Age. Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In WHAT ARE THE INFLUENCERS SAYING? DOWNLOAD NOW!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Advertising, Media] Survey: Mobile Usage Growing Significantly in China
    The data shows the effectiveness of video ads on mobile has increased 2 percent year over year; while the effectiveness of direct message ads remained the same and social media ads and mobile app ads decreased 1 percent. However, among all the mobile ad options, social media remains the most effective in spurring user action.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Advertising, Media] Ad Blocking Is Not the Problem, It’s the Symptom
    One reason could be that the world’s fourth-largest metropolis passed the Clean City Law in 2006, which outlawed all outdoor advertising, including billboards, storefronts, and public transit ads. Advertisers were worried about the loss of funds, jobs, and even urban scenery. In other words, São Paulo was a victim of ad blocking.
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Advertising, Media] New Guide Delivers 2017 Digital Marketing Trends
    The guide provides businesses with 17 key influential trends that will affect content marketing, search engine optimization, online advertising and several other important marketing strategies.”. Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. About KEO Marketing.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Advertising, Media] How Publishers Develop and Monetize Audiences with Digital Marketing
    The deluge of content that followed has brought upheaval to the media industry. Advertisers typically target on demographic or firmographic information, so those slices might always be the primary factor in a publisher’s segmentation and targeting. Author: Hally Pinaud “Content is King.”. The short answer is yes.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Advertising, Media] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Advertising, Media] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. Account Based Marketing AdvertisingAccount-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. This saves you money and improves your conversion rates.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Advertising, Media] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    In this broken-pipe episode of This Old Marketing, Robert and I talk about Medium’s latest pivot, while AOL thinks it’s discovered a better way to serve up advertising. In In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This
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