• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Advertising, Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Advertising, Media] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Advertising, Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    promote a brand' Smarter medium-sized advertisers concerned. among other advertising avenues. So they are advertising with more leverage-- bigger sums--than a medium-sized professional. breakeven or net insignificant profit on the advertising to be sustainable. press releases, select art work, buy media and.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Advertising, Media] The new Myspace? Which social channels are here to stay
    The findings illustrate a social media landscape which is fast becoming more complex, nuanced and diverse as younger people regularly interact via an array of digital tools. There has also been a marked increase in ‘multiple site usage’, with 51% of internet users now using two or more social media networks. Adult users.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Advertising, Media] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Considering that millions of customers engage with brands on social media platforms, a referral model woven around this technique is fundamental to any marketing plan. Social media channels, unique URLs, and emails are just a few ways of sharing. Author: Laxman Papineni When was the first time you hopped on an Uber?
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Advertising, Media] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    The railroad industry dominated land freight shipping in the early 1900s, much as print newspaper and magazines dominated access to potential prospects of advertisers decades ago. Stop selling your media kit and start selling your ability to identify and accelerate a real prospect for your clients. MediaYes, this can be done.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Advertising, Media] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Advertising, Media] Does advertising or engagement build stronger brand equity among Millennials?
    He immediately set out to change the overall business culture from sales intensive to brand building, by increasing prices and advertising.  While traditional advertising is still important for building brands, it is viewed more and more as a primary driver for creating awareness and/or reminding consumers of brands. Like this post?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Advertising, Media] Social Media Lessons From 8 Tech Support Companies
    Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision. Perhaps they should be promoting their social channels more, through advertising or in-store.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Advertising, Media] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Advertising, Media] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously. Blogging Content Creation Social Media Pop Culture DailyLet me show you what I mean.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Advertising, Media] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    And it’s not just advertising, promotion, direct mail and website content that helps you sell. According to our research , when prospective clients turn to social media for a professional services firm and specific expertise, 70% tune in on LinkedIn. Suite Topics Social MediaYour employees are your advantage.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Advertising, Media] Taking a digital first approach to brand development: 3 key considerations
    Brands are on smartphones, featured in YouTube videos, communicating on social media sites—digital experiences are everywhere. The extremely popular social media network stepped up its UI game with the release of Facebook Paper –a mobile app released on iOS early last year. We’ve already excelled past the need for just a website.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Advertising, Media] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., Leads generated through the website across all inbound channels more than doubled, climbing by 107 percent.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Advertising, Media] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with advertising at McCann, moving to direct marketing, then to digital marketing, and finally to social media marketing. Please check out @SocialEmployee media buzz!
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Advertising, Media] Search isn’t about search anymore, it’s about social
    Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Social Media Marketing. Search will never be the same as it was as recently as a few years ago. Instead of only producing one very expensive. Do it!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Advertising, Media] Content Marketing Questions — How To Do Marketing With No Budget?
    They do this because it is more effective than direct advertising. Factoring time as a resource, is Content Marketing truly as efficient as advertised? It’s not really an apples to apples comparison because advertising is a media buy (paid media). hope this helps answer one of yours, or your bosses.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Advertising, Media] May Brings New Products and Updates from Google
    While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. The first week of May was a busy one for Google! Here’s what I believe emagine’s B2B clients need to know.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 18, 2015
    [Advertising, Media] Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace
    This begins with a frank discussion about social media in the workplace, a basic social computing policy, and at minimum a basic social training program. Online media consumption continues to grow, and organizations must be prepared to meet their target audience on social media platforms. And this engagement is essential.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Advertising, Media] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. 1) Consumer Products (CPG) marketers rank branding and public relations, social media marketing, and online advertising among their top marketing investments. Tweet This Stat ).
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Advertising, Media] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns. 2.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Advertising, Media] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    Storytelling| Native Advertising | Behavioral Economics | The Silver Dollar | Smart Devices| Data vs. Privacy | User Experience | Youth. Please check out @SocialEmployee media buzz! I am pleased to announce that I will be speaking at this year’s Amplify Festival (@ AmplifyFest ) in Australia, which is set to take place June 1–5.
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 15, 2015
    [Advertising, Media] 5 Marketing Lessons From Warby Parker
    Brian explained they don’t consider social media as part of their marketing department — their properties are handled by customer service. One participant asked, “Why don’t you advertise that more? I had no idea.” He told the remarkable story of his kitchen-table startup and its almost immediate rise to success. Not Warby Parker.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Advertising, Media] Creativity, Technology, And The Future Of Storytelling
    talked about how social media is only 12 years old and yet it has allowed everyone with an internet-connected mobile device to connect with anyone, anywhere in the world. Social media has turned us all into publishers. went through the history of advertising. What Is The Content Marketing Imperative? Tweet This! ]. ” �.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Advertising, Media] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    But while today’s marketers and advertisers realize that mobile marketing should be a key component of their overall marketing mix and cross-channel strategy, they face significant hurdles to do it right. Enhance Mobile Advertising and Acquisition with Smarter Data Strategy. Mobile is big. We all get it. But help is on the way.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Advertising, Media] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., We’re honored to be recognized for our expertise in this critical part of the overall marketing mix.”.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Advertising, Media] 10 Resources to Help You Teach Inbound Marketing
    For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). Specifically, Moz Academy focuses on SEO, link earning, social media, and content marketing. 10) Marketing Grader.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Advertising, Media] Six Essential Online Marketing Tools for AEC Firms
    Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics. Social Media Scheduling Tool Timing is everything, especially in social media. Would you want to risk 60% of potential buyers looking elsewhere because you have a weak social media presence?
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Advertising, Media] Banner Ads – How And Why
    Online display advertising is a common form of internet marketing and can be very effective when done correctly. They can be as just pictures, text, video, audio and more recently, rich media. If you have videos, Youtube is a great way to advertise! Banners are on most web pages and are often a nuisance, sometimes not.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Advertising, Media] A Quick Guide To Facebook Marketing
    Choose the content that has been the most successful on other social media channels and then post it. Get people to comment on your non advertising posts, as when you do post an advert, more people are likely to see it. Social media can flip flop more than a catfish, which is why I prefer to stray away from paid advertising.
  • BIZNOLOGY  |  TUESDAY, MAY 12, 2015
    [Advertising, Media] Can Google find you in your online store?
    ” And Google be like: “how much do you spend a month on insurance, taxes, salaries, health, training, inventory, security, theft, rent, advertising (newspaper, newsletter, radio, television), local sponsorships (5ks, little league, local schools), and all that?” Sorry, earned media isn’t enough on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Advertising, Media] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. People.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Advertising, Media] Marketing in 2015: Not for the Faint of Heart
    Instead, create interest for your brand, through online and offline influencers and media. Great Stories Gather Their Own Followers – Instead of Media Bills. New brands have to pay to get their story distributed: think paid media. If your product is garbage, no amount of advertising and marketing will save it in the long run.”.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Advertising, Media] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. But here’s the difference.
  • SYNECORE  |  FRIDAY, MAY 8, 2015
    [Advertising, Media] Revenge of the YouTubers: The Growing Power of Social Influence Marketing
    Writing on the subject in an article for Christian Science Monitor a little over a year ago, Chris Gaylord noted how many of the top 50 YouTube channels air the same kind of Let's Play videos, and the leading broadcasters can earn six-figure incomes from advertising on their channels. Come check it out!”. The Rise of the Social Gamer.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Advertising, Media] Demand Generation Benchmarks & Trends: Software Marketer Edition
    They’re also investing less in traditional advertising. The content investment wouldn’t be as high as the traditional advertising investment; however, the effort devoted to content would be much higher. The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. Tweet This Stat ).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Advertising, Media] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. It works across email, landing pages, text messages, social posts, Facebook ads, app notifications, and other media. could do the job from start to finish.
  • BIZNOLOGY  |  THURSDAY, MAY 7, 2015
    [Advertising, Media] Content meets the B2B buying process (part 2 of 2)
    Just a few days after part 1 was published, a study from Advertising Age was released titled  “ No One Trusts Advertising or Media. Social media links                                                                                           9%. 5 Proven Principals of Content Development and Marketing (continued).
  • MARKETING ACTION  |  THURSDAY, MAY 7, 2015
    [Advertising, Media] Seriously, Chill on the Cold Calling
    A long time ago, in a world that’s now far, far away, I sold newspaper advertising for a living. I did a lot of cold calling. I’d hop in my car, drive to a retailer I’d scouted, walk in the door with my briefcase stuffed with media kits and sample papers, and hope somebody there would talk to me. We called it “dialing for dollars.”
  • SYNECORE  |  WEDNESDAY, MAY 6, 2015
    [Advertising, Media] Why Your Brand Should Invest in Mobile Video Advertising
    recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising. Let me briefly lay out my case. Too true, Bruce, too true.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 6, 2015
    [Advertising, Media] Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment
    There’s no question brands can create and sustain valuable relationships over social media. While social media remains a great channel to cast a wide net and engage with more potential customers, it’s important to distinguish between reach and influence. All told, word of mouth accounts for $6 trillion in consumer spending.
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Advertising, Media] Ways to Make Your B2B Lead Generation Evergreen
    They use social media to drive people to their email lists. You drive as much traffic as possible to it (your own list, paid advertising, partners, etc.). —Self-Renewal Strategies for the Long Haul  . It never ceases to amaze me how our landscape changes almost overnight this time of year. What can we learn from them?
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Advertising, Media] You can only win search by winning social
    Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy. Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Advertising, Media] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Podcasting — The best advertising investment? Tom and I discuss the fact that advertising becomes trusted content on a podcast — could podcasting become the most valuable advertising ever?
  • B2B LEAD BLOG  |  MONDAY, MAY 4, 2015
    [Advertising, Media] Is Twitter the Next Big Player in Big Data Marketing?
    All the buzz around social media madness to this point has surrounded the immense revenue potential for advertising. But we forget that social media is still a toddler in terms of businesses. Basically, that’s what drove the worth of Facebook to $200 billion and Twitter’s estimated value to $17 billion.
  • FATHOM  |  MONDAY, MAY 4, 2015
    [Advertising, Media] Why Everybody Should Master the Art of Selling [BOOK REVIEW]
    If anything, the “Champion” approach is more necessary than ever, as countless websites and media compete for buyers’ attention, and the salesperson is the one who can cut through the clutter and noise to create what human beings ultimately buy: relationships. Get the buyer emotionally invested in your product or service.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Advertising, Media] How to be “Future Ready” for a career in marketing
    Future ready strategy: Last week a college student from a major university came up to me after a speech and said “I learned more about social media from your one hour speech than I learned in four years of college.” But seriously. The fourth marketing revolution. So … be first. Don’t be taken by surprise.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Advertising, Media] 4 Ways The B2B Buying Process Has Changed in 2015
    Owned content alone isn’t always enough to engage buyers, and B2B businesses will benefit from a defined earned media strategy.” Social media influence is to the B2B buyer. Brand research:  “Over 70% of B2B buyers use social media as a research tool. Let’s explore the four key ways B2B buying is changing: 1.
  • SYNECORE  |  FRIDAY, MAY 1, 2015
    [Advertising, Media] Is Social Advertising Subverting Social Media Marketing?
    Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. similar report by eMarketer was even more sanguine, projecting that social advertising spend will reach $23.68 It's largely a media planning and buying exercise -- emphasizing viewed impressions. billion in 2015.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Advertising, Media] 10 Top Trends Driving The Future Of Marketing
    Editor's Note: Today's post comes courtesy of Daniel Newman , President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. What is the next hot trend going to be in retail?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 30, 2015
    [Advertising, Media] Sometimes you don’t need community. Sometimes you just need a hamburger
    observed a talk recently where a leading social media speaker told the audience that people don’t want to buy something. have not joined his social media movement. recently saw a presentation from a leading speaker saying the 4 Ps are dead because of social media. have not joined his social media movement. Come on.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Advertising, Media] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    According to the author,  the campaign worked by increasing sales!!! . I’m not sure how he knows that. I’m not sure how he knows that it wasn’t the media spend alone and not the creative. I’m not sure how he isolated all the social interactions the creative generated from the media or the creative itself.
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Advertising, Media] 10 Incredible Inbound Marketing Statistics
    Inbound is all about helping brands generate leads, convert leads to customers, and create long-term customer loyalty through a va riety of channels such as social media, blogging, SEO, and email. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Still not convinced?
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Advertising, Media] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    You create marketing plans for your Facebook, Twitter, and other social media accounts, right? Not only do you need to know your goals for social media marketing, and who your target market is, there is a lengthy list of factors that play into creating a successful Pinterest strategy. Social Media DailySo, where do you begin?
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Advertising, Media] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Negative keywords are a fundamental requirement when running paid advertising for any accounts. We have created a master negative keyword list that healthcare advertisers should consider adding to prevent irrelevant clicks and wasted marketing budget. Media: Pic. Animals. Puppy. Puppies. Kitten. Kittens. Horse. Horses. Picture.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Advertising, Media] 10 DIY Ways to Get More Visits to Your Website
    When it comes to social media advertising, you have a lot of options. When you set up an ad, Facebook asks you to pick an advertising goal. Use your vehicle to advertise. Why not advertise while you’re headed to the bank or post office? Chalk art advertising. It’s a rhetorical question, really.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Advertising, Media] How to use influencer marketing to promote your book
    Unlike advertising or a book tour, there is no barrier to entry to social media. Social media enables both intimate one-to-one relationships with online influencers. Social also enables access to one-to-many and many-to-many social media shares. You can still register and it’s free. Paul M. Hugs not horns”.
  • CRIMSON MARKETING  |  MONDAY, APRIL 27, 2015
    [Advertising, Media] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
    The top 5 most popular ways companies use content marketing are: social media (excluding blogs), thought leadership sharing in articles, in-person events, e-newsletters, and case studies. . The post The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic] appeared first on. B2B marketers allocate approx.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Advertising, Media] 9 Highly Reputable Resources for Compelling Marketing Stats
    Statistics lend authority and weight to your blogs, ebooks, and social media posts. As one of the few exclusive digital-only reports, it’s a must-read not just for inbound marketing professionals, but also for anyone who’s considering shifting their budget away from traditional advertising methods. 3) Marketing Charts. Count me in.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Advertising, Media] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    From there, Brad went to work for Google, harnessing his prior training experience to help the company’s advertiser base get up to speed on how to use AdWords. “For high-priced products, speaking is more valuable than blogging or social media,” he notes. His biggest challenge? So I want the fresh content to go there.”
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Advertising, Media] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
    From there, Brad went to work for Google, harnessing his prior training experience to help the company’s advertiser base get up to speed on how to use AdWords. “For high-priced products, speaking is more valuable than blogging or social media,” he notes. His biggest challenge? So I want the fresh content to go there.”
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Advertising, Media] Not Getting What You Want From Blogging? Ask These 11 Questions
    In fact, research by Insights in Marketing found that only 26% of respondents believed advertisers and marketers were trustworthy. Here are a few distribution options you may want to explore: Social media platforms (Twitter, Facebook, LinkedIn, Google+, Pinterest, etc.). You did it. You started blogging for your business. What’s next?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [Advertising, Media] Why customer personas may be an outdated marketing technique
    As I often do, I worked in collaboration with their advertising agency who was going to be handling the nuts and bolts of the execution. I sat politely and quietly as the ad agency walked the CMO and her team through a painstaking process to develop buyer “personas” for targeted content. In fact, he provided 31 great ideas! Human.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Advertising, Media] Bombora Feeds B2B Data to Everyone
    We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. So last November is spun off the data piece as Madison Logic Data,, keeping Madison Logic as the media business.
  • SYNECORE  |  FRIDAY, APRIL 24, 2015
    [Advertising, Media] 4 Tips For Using Facebook to Market a Conference
    Using each social media channel the right way to market your event at the right time to the right audience increases the chances of getting a good return on your conference investment. The beauty of social media is that, if used correctly, you can effectively market anything for free. Why Facebook? Create a Facebook Event Page.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Advertising, Media] Interesting Infographics: The Story Behind Influencer Marketing
    Let’s face it – people are savvy to advertising. Perhaps most important to the influence marketer, 20% of women active on social media consider products promoted by bloggers they recognize. According to an infographic by TheShelf.com , that’s one reason that influencer marketing has been on the rise in recent years.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Advertising, Media] The Ultimate Online Editing and Proofreading Checklist
    The title/headline of your piece of content is often the first impression it gives off (think social media shares, search results, etc.), so it's important to put some time and careful thought into its selection. Have you promoted it in relevant social media channels? Download this free guide for even more writing and editing tips.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Advertising, Media] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    She then signed with one of Sony's major labels, sold over 12 million records, got huge on social media, was nominated for a Grammy, and had three top-10 billboard hits with Chris Brown. Specifically, he's referring to content on social media sites like Vine, Instagram, YouTube, Twitter, and even SnapChat. Remember her? million copies.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Advertising, Media] Marketers, Get Ready For Your Promotion: A Global Perspective
    It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Digital and social media. Advertising/branding. In fact, we’re more likely than US marketers to invest in technology to manage advertising, mobile marketing, market resources, and content marketing. Global.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Advertising, Media] Inbound Marketing Basics: How to Attract More Customers
    Customers find you through paid and natural search engine marketing, social media, and links from other sites on the web. Include the key words in any relevant pages, blog posts, whitepapers, case studies, and social media. You can use social media to draw people’s attention to your content, and you can buy advertising to promote it.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Advertising, Media] Content Marketing: How to Grow Your Business by Growing Your Audience
    Don’t build it around SEO, online advertising or marketing automation. Don’t even build it around your channels (like your website, social media networks, blog, etc.) To do: Conduct market research by examining online conversations happening on social media, blogs, traditional media (news outlets) and forums. People.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 22, 2015
    [Advertising, Media] 5 Essential Tips to Consider before Boosting a Facebook Post
    In a blog post I wrote last year , I indicated that while it is possible to slightly improve this percentage through higher quality content, Facebook Advertising offers more effective ways to improve post viability, for a price of course. Facebook offers a variety of different advertising options. Have a strategic goal in place.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Advertising, Media] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Innovations like Marketo Ad Bridge , with LinkedIn and Facebook joining us on stage, and Marketo Mobile Engagement truly inspire a vision of a world without boundaries—where the Era of Mass Advertising dies away and gives way to the Era of Engagement Marketing. If you haven’t already heard—though how could you not?—#MKTGNation
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Advertising, Media] Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
    They take this one step further by including social media buttons at the bottom. When customers go back to the website, Amazon can continue to collect data and show advertising. When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Advertising, Media] How To Make Your Marketing Meme-tastic!
    As WebSearchSocial points out, when marketers use humor in their advertising, it forces consumers to let down their guard. It’s as though businesses are sharing an inside joke with individual customers, who then decide to share their experiences with friends and connections on social media. and Left Shark. Meme Evolution.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Advertising, Media] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
    1967 “Hippie” activists, as well as mainstream media publications such as Newsweek and Life , begin questioning why marijuana is illegal at all. 1981 President Ronald Reagan takes office and spearheads an anti-drug media campaign. Remember those marijuana advertising restrictions I mentioned earlier? Marijuana smokers. Stoners.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Advertising, Media] 10 Ways to Reach Customers Who Don’t Know They Need You
    You might look at your current demographics for visitors to your website or social media platforms and determine which audiences aren’t connecting with you. Marketers realized that they could reach a lot of the younger generations with humorous and quick-witted advertisements. It’s like free advertising. It’s how we thrive.
  • VIDYARD  |  FRIDAY, APRIL 17, 2015
    [Advertising, Media] Engagement is Everything: Our Takeaways from Marketing Nation 2015
    All of these have helped revolutionize employee culture at Huffington Post, and have helped them grow into one of the largest, most read media sites in the world. Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 16, 2015
    [Advertising, Media] Modern Marketing Essentials Guide to Social Media Marketing (eBook)
    Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. Social Media MarketingIt’s here. It’s now. It’s unfiltered. And it can’t be turned off! Plus we also include some case studies and the Six Stages of Social Business Maturity as outlined by Altimeter Group.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 16, 2015
    [Advertising, Media] How to Move Your External Marketing Messages In-Store
    Marketing may seem like it all happens outside the store – in print media or across cyberspace. Make sure you provide a bag that customers are proud to use and consider it a marketing expense – not an operating expense – that advertises your brand outside the store. To begin, keep your employees in the know.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 15, 2015
    [Advertising, Media] Modern Marketing Essentials Guide To Social Marketing (eBook)
    Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. Social Advertising. It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Engagement. Marketing Communications. Analytics. Modern Marketing Essentials Guide to Data Management.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Advertising, Media] Wasting your ad money? All Facebook fans are unequal
    On social media, we assume accounts with high follower counts are more trusted because, well, more people are following them. In fact, most digital marketing and social media lists are made up of experts (sometimes that term seems to be used loosely) who have a large number of followers. Or advertising for that matter.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Advertising, Media] Why Blogging Is More Important Than Ever
    Without interesting content, all these media channels are toothless. And (you know this already) interesting content is one of the top reasons people follow brands on social media and elsewhere. For a time, social media was the golden goose. and your social media strategy was done. Here’s a hint. Blogs. percent.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Advertising, Media] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. Modern Marketing b2b Consumer
  • VIRALLY BLOG  |  TUESDAY, APRIL 14, 2015
    [Advertising, Media] So…. How’s Your Social Media Etiquette?
    Social Media Etiquette, a lot of people don’t quite understand what they should and shouldn’t be sharing. I’m all up for sharing about your lives and what you’re up to, but there is ways it should and shouldn’t be done. The post So… How’s Your Social Media Etiquette? Ignorance. KellyCulver96.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 14, 2015
    [Advertising, Media] The Dos and Don’ts of Marketing Warfare
    Take a closer look at their website, promotions, products, social media, pricing, branding and content– analyze the entire package of what they are offering so you can figure out how to do it better. The entire concept is about making a statement with your brand more than following the standard rules of advertising.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Advertising, Media] Why the Agency World Loved 'Mad Men'
    In 2007, I was brand new to the storied advertising agency DDB, having been appointed chief communications officer. The series has addressed race, gender roles, war, free love, assassinations, office politics, infidelity, addiction, and occasionally, advertising. In the 1960s, advertising became a game of more, not better.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Advertising, Media] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. Beyond social advertising, Facebook remains the largest social platform, accounting for 68% of all social network users globally. So Facebook is the dominant player in social media, and by extension, social advertising.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 9, 2015
    [Advertising, Media] Lessons from the Mad Men
    With the final series starting tonight, it got me thinking that despite working in the most innovative and fast-paced period our industry has ever seen, there’s still a lot we can learn from the Golden Age of Advertising (and I don’t just mean reinstating regular daytime drinking binges). What marketers today can learn from 1960’s Ad Land.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Advertising, Media] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    As prospects self-educate about the products and services they wish to buy, the remain anonymous through most of this process, visiting websites, consulting peers on social media, and poring over review sites. Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. Can’t we all just get along?
  • CRIMSON MARKETING  |  TUESDAY, APRIL 7, 2015
    [Advertising, Media] Keith Eadie, TubeMogul CMO: Everything Marketers Want to Know about AdTech But are Afraid to Ask
    John Wanamaker infamously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ” More than a century later, Wanamaker’s lament is finally beginning to be a quaint ghost of Advertising’s past. TubeMogul  is a software company focused on brand advertising.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Advertising, Media] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Investing even a minimal effort in targeted and personalized advertising can have a huge impact on outreach—both in terms of quantity and quality at the top-of-the-funnel. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? Shifting Weight Towards the Top-of-the-Funnel. So, what can help? Industry.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Advertising, Media] Four Digital Marketing Mistakes You Should Never Make
    Well, research from the Aberdeen Group shows that organizations that actively mine for customer insights – and use those insights to map and manage customer journeys – enjoy 79% higher annual growth rates in cross-sell / upsell revenue and 30% higher growth rates for positive social media mentions, compared to those who do not use customer insights.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Advertising, Media] 4 Ways Healthcare Marketers Should Utilize Social Media
    Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Advertising, Media] 4 Lessons From the Most Purposeful Ads of 2014-2015
    Advertising used to be about smoke and mirrors. Today’s most evocative advertising targets something else: purpose. To celebrate these trailblazers, TeamWorks Media asked friends, clients and the public to nominate brand spots they felt reached for something beyond the almighty dollar. What the Sweet 16 Have in Common.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Advertising, Media] MarTech Conference: Some Random Impressions and Interesting New Vendors
    Advanse : rule-based ad customization drawing on an advertiser’s individual-level data as matched to audience cookies. brandAnalyzer by Global Science Research : uses a large, projectable consumer survey and social media traffic to build detailed psychological profiles of brand customers.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Advertising, Media] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
    So from that standpoint, marketing doesn’t seem like a black hole. Q: CMOs often say their CFOs love PPC (Pay-Per-Click) advertising because it''s predictable and measurable. Whereas, once you stop funding PPC advertising, leads stop. Yes, especially because it brings in other people from social media. Here’s a great example.
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Advertising, Media] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Twitter is now in the digital advertising game. This deal will help Twitter leverage the billions of searches happening everyday on Google, driving more visitors to Twitter and driving up their advertising revenue. Content: In order to be effective in both SEO and Social Media, you must first have your content strategy figured out.
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Advertising, Media] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Twitter is now in the digital advertising game. This deal will help Twitter leverage the billions of searches happening everyday on Google, driving more visitors to Twitter and driving up their advertising revenue. Content: In order to be effective in both SEO and Social Media, you must first have your content strategy figured out.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Advertising, Media] Data Management and Modern Marketing: Platform Enhancement Q&A
    Earlier today Oracle Marketing Cloud announced two important Oracle Data Management Platform (Oracle BlueKai) enhancements for use by marketers, agencies, publishers, and advertisers alike. RKW : The growth of the Oracle DMP is at the forefront of helping marketers and publishers become more efficient with their advertising.
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