• VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Advertising, Media] 13 Easy-to-Use Tools for Creating Killer Visual Content
    The wildly popular media site is known for its array of eclectic content including videos, listicles, infographics, celebrity gossip, surveys, and (so many) cats. Social media is an excellent starting point. Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog. Don’t have any images?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Advertising, Media] Critical guidelines to help you determine your optimal online advertising partner
    'By Eric Wittlake, {grow} Contributing Columnist If you’re responsible for a marketing budget, you probably get so many calls from sales reps pitching media or online advertising programs that you’ve stopped answering calls from numbers you don’t know. So how do you find the right media partners?
  • ENGAGE  |  TUESDAY, MARCH 3, 2015
    [Advertising, Media] Do Facebook Likes Matter?
    'In my previous post , I broached the subject of finding an effective social media strategy for your brand at a time when organic reach is on the decline. Don’t think of Facebook likes as a vanity metric — the more you have, the better you feel about your brand and your social media marketing efforts. That’s a fair question.
  • CRIMSON MARKETING  |  TUESDAY, MARCH 3, 2015
    [Advertising, Media] Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement
    'There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 3, 2015
    [Advertising, Media] Do I need two Twitter accounts?
    They view the platform as just another way to broadcast company advertising and press releases. By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. Do I need to have two Twitter accounts?” ” A great question. It’s that simple.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Advertising, Media] How to be Twitterific – 39 Expert Twitter Guides and Tips
    Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros. ” 6 Ways to Get Your Tweets Noticed by Social Media Examiner.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Advertising, Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Advertising, Media] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Advertising, Media] How B2B Marketers Can Get the Most Out of LinkedIn
    'You might view LinkedIn as the quiet workhorse of the social media world. You want to avoid blatant advertising here. Let KEO plan a marketing strategy for your business that includes LinkedIn and other relevant social media marketing channels. social media Be active in Groups. Configure carefully targeted ad campaigns.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Advertising, Media] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    When McDonald''s does talk about its food on social media, it does so in an almost scientific way. Meanwhile, this is how Burger King markets its fries on social media: Another difference between the two burger brands is their respective spots on the quirkiness spectrum, especially in regards to Twitter. 'Ba da ba ba ba, I’m lovin’ it.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Advertising, Media] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    do recall that the arrival of that thick, glossy copy of Communication Arts magazine was a big deal, as was the regular appearance of Advertising Age and AdWeek. Media Life Magazine has been around since 1999. The online edition of the venerable magazine is a great place to stay current on advertising trends in digital media.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Advertising, Media] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    They are looking to advertisers to fund this growth. Before it’s acquisition, the company spent no money on advertising or marketing. Features for Marketers: WhatsApp hasn’t introduced an advertising option for brands, and the founders have been adamant about the service remaining ad-free. Millennials. Generation Z. 1) WhatsApp.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Advertising, Media] So You Are Changing Your Name – Learn What to Do Digitally.
    Update Your Paid Advertising Campaigns. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development Whoo-hoo!!! You are done. Let the money roll in. But in reality… D’oh! Email.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Advertising, Media] Top 5 Music And Audio Mistakes Made In Videos
    For example, not all music can be put on YouTube without getting flagged or removed, especially if it’s for a product you are advertising. Here’s a list of a few different websites that will give you high quality music at a reasonable price, that includes licenses for all the media needs you may have: Bedtracks. Pump Audio.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Advertising, Media] Facebook Launches Product Ads
    The social media site just launched Product Ads. This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone. Here’s what you should know about this new advertising tool: What do Product Ads mean for you? Two things.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Advertising, Media] Marketer’s Guide to Blending Search and Display
    'KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Advertising, Media] Does Marketing Get No Respect?
    Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it. Advertising is what consumers tune out.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] Inbound 101: Three Major Inbound Components
    Common outbound marketing techniques include cold-calling, print advertising, T.V. advertising, junk mail, spam, and trade shows. Social Media – Social Media is another low-cost method for increasing your exposure online. 'Let’s begin by defining what inbound marketing is at a basic level.
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    By tracking keyword conversions, you’ll be able to optimize your bid strategy and overall media spend. B2B Marketing Campaign Measurement Google AdWords lead generation PPC Advertising search marketing SEM paid search Paid Search Agency Paid Search Consultants Paid Search Tips PPC ppc best practices sem best practices And so on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Social Sharing Elements – Keep social sharing top of mind by adding relevant social media sharing buttons and link references. Trade Show Appointments. For Image Markup.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] It’s not your house to pwn so remember your place
    If you’re reading this post, you probably need to take this doubly or trebly to heart because you’re probably a promoter, a publicist, a social media marketer , a digital PR professional, a marketer, a salesman, or even a social media influencer yourself. Letter of the law doesn’t cut it in social media. It doesn’t matter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] Don’t block me bro: Internet ad blocking takes hold
    'Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. An advertising victory or disaster? Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. SEO is advertising. Bob Leonard transcribes his interview with video SEO expert Daniel Loeschen of LT Creative Media on how to search-optimize video content. But change is.”
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Advertising, Media] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    These newly-public companies are no doubt trying to develop marketing and management teams that can help them compete, and because public companies are often scrutinized by investors, media, customers, and the competitors, these marketers need the ability to demonstrate results in a quantifiable way. And the biggest issue? The People Problem.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Advertising, Media] What is Digital Darwinism and How Does It Affect Your Brand?
    These successful players seem to be pulling away from less robust digital brands and gaining further momentum as they build up positive word of mouth on social media.” “Competition among brands is steadily increasing as branding channels and messages proliferate.” The State of Digital Marketing. This describes 20% of buyers.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Advertising, Media] Copywriting Lessons From Companies Doing It Right
    The continuity of a brand, despite the advent of new media, hangs on the tenor of a singular voice. First, the article isn’t written by Intel’s media relations team. on social media shows the affinity for the product and its ability to get people excited about a typically awkward topic. The same rule applies with social media.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Advertising, Media] 5 Super Simple Ways to Show Your Readers You Understand Them
    Quora and Yahoo Answers are two of my personal faves, but one I started using recently is FAQ Fox (hat tip Orbit Media Solutions for introducing me to it). After typing in the keyword, I selected the Advertising/Marketing tab and hit Search (you can add or delete sites already listed for relevance). Yeah, I don’t either ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Advertising, Media] Four lessons in marketing data analysis for beginners
    asked what I thought was a logical question, “How do we know with statistical certainty that your change made the difference and that this didn’t happen by chance alone, or some confounding factor like advertising or seasonality?”. After just a week, they came back with some good news. They looked at me with blank stares.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Advertising, Media] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    Two very different definitions of “traditional” that are likely going to respond to social media messaging or PPC campaigns as a recruitment method in very different ways. Your pay per click advertising has not been generating the quality leads you thought it would. Questions First. Strategy Second. Both have their potential pitfalls.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Advertising, Media] Social Selling 101 – 3 Social Technologies To Get You Started
    Instead of having to search to find out which social media channels they’re using, it shows you all of them. It’s like television advertising; do you want your spots to run at prime time, or when no one is watching? 'People often ask me which technologies I use to run my day to day social marketing. They are all easy to use. BufferApp.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Advertising, Media] Let’s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 'Marketing has become extremely personal. And the best part about personalization? Consumers love it. Personalization is everywhere.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Advertising, Media] Seven Expert Google Analytics Guides
    How to Setup Google Analytics: 5 Quick Videos That Make it Easy by Orbit Media Studios. Advertisers can use this information, for example, to build personas or optimize targeting in AdWords.” Image credit: iMedia Connection. But, as with (perhaps) our brains, most businesses don’t utilize all of the capabilities of GA.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Advertising, Media] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    'In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] These Customer Service Quotes Will Inspire You to Change Your Service Philosophy
    This is particularly true for the phone and social media, channels that too many businesses (wrongly) view as either too complicated or unnecessary, despite the fact that the numbers say otherwise. Zappos takes most of the money it could spend on advertising and invests it in customer service. We’ll start with the top image.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] Marketo and Facebook—Delivering The Right Message at The Right Time
    But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. In either case, these integrations are making it possible for marketers to tightly intertwine paid Facebook advertising directly with an ongoing digital marketing campaign powered by Marketo’s industry leading marketing software.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] Pinterest Adds App Pins and Possibly a ‘Buy’ Button
    The social media site is known as a one-stop discovery site, with information on all sorts of interests. Just like other social sites, Pinterest is making a move into the advertising world. Breaking News Social Media app pins pinterest Pinterest buy button pinterest rich pins Social Media Marketing How will app pins work?
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz
    However, it wasn’t until an article titled “Can You Really Let Employees Loose on Social Media?” When Etherington came on board as CMO, he was dead set on boosting their profile and saw employee engagement through social media as a natural path to follow. Please check out @SocialEmployee media buzz! Despite being a $1.2
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] Facebook Launches ‘Relevance Score’ for Ads
    Here are a few: It can lower your advertising costs. Facebook hasn’t given any specifics on the discount, but any break on advertising costs is a welcome one. Your advertising goal is more important than a number. 'Like your high school English teacher, Facebook is breaking out the red pen. Yes, you read that right.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Advertising, Media] Google Indexing Tweets: What Does It Mean For Your B2B
    Rowghani worried that the deal would limit the amount of privacy and control over the social media network’s content.  It sends tons of free traffic to their website where they can be advertised to. B2B Web Strategy SEO Social Media Twitter That’s right, all tweets are now being indexed. The Details. Why Partner? Takeaways.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Advertising, Media] These Customer Service Quotes Will Inspire You to Change Your Service Philosophy
    This is particularly true for the phone and social media, channels that too many businesses (wrongly) view as either too complicated or unnecessary, despite the fact that the numbers say otherwise. ?Every Zappos takes most of the money it could spend on advertising and invests it in customer service. But when we saw Salesforce Canada?s
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Advertising, Media] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    As indicated in the diagram below, a truly integrated promotion strategy is one that balances converged media—paid, earned, and owned tactics deployed in unification. Paid media is any form of content promotion in which a brand pays to leverage or access a new audience. Unfortunately, it won’t be getting easier any time soon.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Advertising, Media] Top 3 Media Buying Mistakes B2B Marketers Make
    You are one of many marketers, and if this is one of your first ventures into advertising, you are likely one of the smaller and lesser-known ones. Toby highlighted the tendency many marketers have to run small pilots with a large number of companies and then conclude advertising won’t work. Toby is one of those guys. Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Advertising, Media] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    He didn’t use the term “ content shock ” but Seth described how the flood of great content on the web is making businesses resort to advertising, promotion, social media and other measures to claim one of those precious first-page search results. the subscribers to this blog are its backbone). Of course not. Like you.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Advertising, Media] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Having an exceptional writer on your staff is a must if you plan to have a website, publish a blog, participate in social media, offer long-form content, do PR, or advertise. 'We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they''re right about that.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Advertising, Media] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    PLAY #3: Social Media Marketing. According to MarketingProfs, best-in-class B2B firms generate an average of 17% of their leads from social media. These days, most B2B marketing teams know better than to hand the keys of the social media over to the intern, but many still struggle to get it right. 'It’s lonely at the top.
  • HUBSPOT  |  SATURDAY, FEBRUARY 14, 2015
    [Advertising, Media] 14 Mesmerizing Cinemagraphs That Show Off Facebook's New Ad Format
    Facebook and Instagram are are reportedly discussing discussing a new advertising format that they hope will lure brands: the cinemagraph. The file can be used on social media and in blog posts, just like a GIF. Social Media Advertising Daily 'This post originally appeared on Agency Post. What''s a cinemagraph, you ask?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Advertising, Media] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    Hold off on Twitter and other social media sites. Few hedge funds have the time or social media sophistication to engage safely and consistently on Twitter, and the compliance risks are significant. Beneficial media exposure can provide valuable brand credibility. Forget advertising for now, and perhaps forever.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Advertising, Media] How to Hire The Perfect Person To Run Your Social Media
    'Planning to increase your social media budget in 2015? Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. If you’re among this group, there are probably three major investments you’re considering: Social media advertising. Social media marketing.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Advertising, Media] 14 Digital Marketing Myths We Love To Laugh At
    That’s where SEO, Social Media and Content Marketing come in. “OUR AD NEEDS TO BE SEEN EVERYWHERE” If you’re spending the money to advertise online through PPC ads, then you actually don’t want your ad to be seen everywhere, especially in places that negatively affect your brand. Remember content begins with pen and paper!
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Advertising, Media] Ready to Promote Your Video? Sharing May Not Be Enough
    Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. People are there for business purposes, so why not advertise your business right there?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Advertising, Media] 4 Steps to Running a Successful Twitter Chat
    But let me pull back the social media curtain for you and expose you to the prep work that goes on behind the scene. There are some recurring chats that have a strong following and always focus on a similar topic or industry (running, fashion, advertising, etc.). Social Media b2b Consumer 2) Plan, and then, Plan Some More.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Advertising, Media] The line between Media and Brands is blurring fast
    To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Advertising, Media] 3 Surprising Ways to Succeed in Social Media
    'Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Dave is the author of the 2011 New York Times bestselling book Likeable Social Media. So – when it comes to social media, Dave knows whereof he speaks. You can be that successful with social media today.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Advertising, Media] 29 Amazing Content Marketing Quotes To Inspire You
    “ What really decides consumers to buy or not to buy is the content of your advertising not its form. “ Advertising in the final analysis should be news. “ ~ Gary Vaynerchuk, CEO and Co-Funder of Vayner Media  ( Tweet This! ). “ ~ Jon Buscall, Head of Jontus Media  ( Tweet This! ). Walter Thompson.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Advertising, Media] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    However, understanding technology means how to best frame the message — whether it’s video , a gif, a photo over text, or a piece of written content — and how to best distribute the message, whether it’s email, social media, direct text message, sponsored posts/native advertising, or direct advertising.
  • AGGREGAGE  |  TUESDAY, FEBRUARY 10, 2015
    [Advertising, Media] Why B2B Marketers are Flocking to Native Advertising in 2015
    Native advertising can mean different things to different people. According to Sharethrough , native advertising is: “A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”. Content marketing spending by B2B marketers is increasing in 2015. Why is that?
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2015
    [Advertising, Media] Are the 4Ps Still Relevant or In Need of a Major Reset?
    Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. 'If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Advertising, Media] Online Advertising: Retargeting for Maximum ROI
    'To get the best return on your investment for online advertising campaigns, make retargeting a high priority. Social media helps in this area, as social logins make it easier to track people online no matter what device they may be using at a given time. Retargeting effectively requires a delicate balancing act.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 10, 2015
    [Advertising, Media] Converting Hashtags into #Trademarks
    'Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts. Kyle-Beth is a New York attorney with over 25 years experience in advertising, marketing, and intellectual property law. Social Media and the Law
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 10, 2015
    [Advertising, Media] Social Media in the workplace. Who needs it?
    The issue came to the forefront again last week when the web blew up over possible legislation in the state of South Carolina banning the use of social media in the workplace. Our podcast is also broug ht to you by  Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Unheard of?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Advertising, Media] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? CMO ).
  • HUBSPOT  |  SUNDAY, FEBRUARY 8, 2015
    [Advertising, Media] Who Actually Clicks on Banner Ads? [Infographic]
    The information should make any brand commit to native advertising if they haven''t already. Advertising Media Daily 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Website visitors are banner blind. But this isn''t to say banner ads are all bad. Check it out.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 6, 2015
    [Advertising, Media] DNI Call Tracking Crash Course
    By implementing DNI, marketers are able to track the number of calls generated by various activities such as PPC, email marketing, SEO, social media marketing and even specific keywords. The majority of our clients that select this feature use it to track social media and PPC campaigns. DNI and SEO. How is this possible? Types of DNI.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 6, 2015
    [Advertising, Media] Keynote Speaker with zero interest in your marketing conference
    We moved our posts back to 1:30pm because of What the Best Time to Post on Social Media? Please check out our sponsor, Best of the Web , the blog directory where this blog is listed under Marketing and Advertising. We love comments (Not SPAM please) and those who share on social media too, and we make it as easy for you as I can.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Advertising, Media] 57 Basic Marketing Analytics Terms Everyone Should Know
    When a visitor originates from a paid search advertisement. For example, using HubSpot, you can run a Revenue Report based on how much revenue your email marketing or social media efforts have generated. 'When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? Annotations.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Advertising, Media] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    Content marketing agencies are taking advantage of this trend by stepping in for organizations that lack the technical and creative expertise to develop blog posts, eBooks, podcasts, white papers, social media posts, videos and many more types of content for themselves. Social media. Graphic design and production. Email marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Advertising, Media] 5 Reasons Your Company Should Be Blogging
    'Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local  “ Social Media Marketing that makes YOU More Successful.” You can think of your company’s blog as a cost-effective extension of your sales calls or advertisements.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Advertising, Media] 10 Sites for Free, Non-Cheesy Stock Photos
    With categories ranging from social media to data to growth, you''re sure to find something that suits your next project. Brought to you by Leeroy Advertising Agency in Montreal (and their network of talented photographers), Life of Pix is home to some awesome high-resolution photos. 1) Death to the Stock Photo. We dig it. 2) Picjumbo.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Advertising, Media] 5 Reasons to Be Aware of Native Advertising
    Call it sponsored content, advertorial, contextual advertising, or simply a subset of content marketing. Marketers need to be sure to not discount the rising popularity of native advertising. At its foundation, native advertising is intended to be just that: native to the audience’s online experience. Not necessarily.
  • FATHOM  |  WEDNESDAY, FEBRUARY 4, 2015
    [Advertising, Media] How Much Should Health Systems Spend on Search Advertising?
    'The title of this post is a pretty common question we get from digital-marketing and service-line managers who want to know how best to promote their health system through paid advertising. That said, here are some things to consider when budgeting paid advertising for a healthcare organization: 1. How competitive is your market?
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Advertising, Media] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    We call us Likeable because we’re partnered with  Likeable Local in New York City, which is Social Media Marketing Software to Make You More Successful. Please check out our sponsor, the blog directory Best of the Web, where this blog is now listed under Marketing and Advertising. You is the best word in marketing today.).
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Advertising, Media] Invitation: IBM #SocialBizChat to Host @SocialEmployee w/ @kevinbrandall, @ckburgess, @mnburgess #socbiz #HR
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Download ~> Free Chapter 3 – “Brands Under Pressure” Advertising & Mktg. 12, 1 p.m. 12, 1 p.m.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Advertising, Media] Social Media: Dark Social Offers Valuable Data
    KEO Marketing can help with this and all aspects of your  online advertising campaigns. keo marketing paid search advertising social media marketing strategy online marketing 'In the quest to access a greater number of high-value leads, you might say that many marketers are venturing over into the dark side.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Advertising, Media] Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation
    'As a modern marketer, you probably deal with a variety of campaigns and strategies in your day-to-day: email marketing, social media, display, lead gen, and more. Your Search Marketing Strategy Is Uninformed by Phone Call Data Most marketers are advertising on multiple search engines, which is already a task in itself. Sound familiar?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Advertising, Media] 8 Must-Dos for Pinning to Your Business Pinterest Account
    Then, you’ll want to create and upload an image advertising your offer (remember to include a call to action). Gain more social media marketing insight by subscribing to our weekly email newsletter. Social Media pinterest It’s no wonder more businesses are jumping on the Pinterest bandwagon. Cool right? business.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Advertising, Media] 8 tips for writing awesome headlines that people want to read
    Advertising legend David Ogilvy understood the value of headlines and he rewrote the famous headline 104 times to get it right: “ At 60 miles an hour, the only thing you hear in the new Rolls Royce is the ticking of the dashboard clock ”. Do you know someone who incessantly posts selfies on their social media pages? No clickbait!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Advertising, Media] Two questions to help you find the value of marketing
    was just starting out in this marketing world and we were preparing to present the results of our first online advertising program to our largest client. Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly more cost effective than the prior agency’s.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Advertising, Media] The ROI of Influencer Marketing
    David Amerland , social media marketing specialist and author, defines an influencer as: “The person who has their own social network and is actively influencing the direction of thought of that social network through the content they share, the comments they make, and the things they draw attention to.”. This post will talk about how.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Advertising, Media] The 4 L's of a Successful Lead Generation Strategy
    Every step of the marketing process (advertisements and promotions) must be valuable in and of itself. Businesses use lead magnets such as email opt-ins, subscriptions, and social media follows to fish for some sign of interest from their site’s visitors. 'Inbound marketing is here, people. Of course, this is easier said than done.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 3, 2015
    [Advertising, Media] Dr. Ed Zuckerberg (Even a Dentist Can Be Likeable)
    'This great story is about a dentist and social media comes from the book by the Founder and CEO of Likeable Local , @davekerpen. Known as “Painless Dr. Z” by his patients, Dr. Zuckerberg is proof that anyone’s business can benefit from using social media. Congratulations, Dave! Edward Zuckerburg, D.D.S.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Advertising, Media] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Think about how you got here -- you clicked on a call-to-action in an email, on a social media post, or somewhere else. Here are five ways you can do this: Advertise your new ebook on your website. Leverage paid advertising and co-marketing partnerships that will help you promote your ebook to a new audience. my dad. Fret not.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 2, 2015
    [Advertising, Media] In Content Marketing, every word matters. Thus Buyer Personas matter!
    Check out this great post on When to Post on Social Media ? We Check out Best of the Web where this blog is highlighted under the category of Marketing and Advertising. We appreciate sharing on social media too. We moved our posting time back to early afternoon to get more sharing, based on this great post by QuickSprout.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Advertising, Media] What B2B Marketers Need To Know About Social Media Advertising in 2015
    'Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. This new area comes in the form of mobile application advertising. Conclusion.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Advertising, Media] When to Check on Your Marketing Metrics: A Simple Guide
    In addition to knowing the overall visits and leads that are generated from your website, it is also important to know those metrics broken down by different marketing channels such as organic search, paid search, social media, email marketing, and more. Or should they focus their efforts on social media? Social Media Metrics.
  • LEADERSHIP  |  FRIDAY, JANUARY 30, 2015
    [Advertising, Media] Interesting Infographics: The Good and the Bad of Social Media Marketing
    'Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. Marketing budgets will grow over the next 12 months in social advertising, online video and social engagement. 90% of the world’s data was created within the past two years thanks to social media. Key Statistics.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Advertising, Media] 2015 Will Be the Year of Turning Big Data into Actionable Insights
    Rich Media Analytics: Image, video, and audio are all continuing to grow as marketing channels. The ability to measure and analyze these media formats will be crucial as spend on them continues to rise. Rich media analytics will give marketers the ability to truly take their advertisements and digital collateral to the next level.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 30, 2015
    [Advertising, Media] The Super Bowl of Global Online Marketing [Infographic]
    Millions of consumers get to see – and judge — the results of months of hard work on television advertisements that brands debut during the Super Bowl. They also have localized social media channels that have brought them large fan followings: 70 million followers on Sina Weibo and Tencent’s microblog platforms.
  • BIZNOLOGY  |  FRIDAY, JANUARY 30, 2015
    [Advertising, Media] 6 thorny data problems that Vex B2B marketers, and how to solve them
    The address to receive proxies is different from the address to receive advertising mail. How should I handle unstructured data, like social media content. User-generated social media content may offer valuable insights into customer needs and issues. 'Business-to-business marketers are plagued by data problems. box address.
  • WRITTENT  |  THURSDAY, JANUARY 29, 2015
    [Advertising, Media] 17 Battle-Tested and Data-Backed Writing Tips
    Other times, we struggle to gain any engagement in the comments or on social media. We can’t offer an absolute checklist for creating blogs, social media posts, and eBooks your audience will love. The best television advertisers have been doing it  for decades. 'Image source. Does your content work? Use Lots of Data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Advertising, Media] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    'As I reviewed Salesforce  2015 State of Marketing  report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending? Who Is Seeing My Ads?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 29, 2015
    [Advertising, Media] Marketing Lessons From The Super Bowl: 4 Ways To Win The Digital Game
    Those ever-so-anticipated 30 seconds of fame that advertisers spend millions of dollars on each year to win over the hearts of viewers across the world. During commercials, advertisers are already tracking viewers on social media and reacting to their feedback. 'Ahhh, it’s our favorite time of the year – Super Bowl time!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Advertising, Media] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    To me, these roles and responsibilities are a radical departure from the days of elaborate storyboards, PowerPoint and cute advertising made just to make us laugh or cry. Watching the massive impact social media has had on the marketing landscape over the last 5 years has been incredible. Leverage technology so you can scale.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Advertising, Media] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Market Your Event It’s important to develop a comprehensive advertising event strategy to promote your event and better accomplish your goals. With Eventbrite, you can create a webpage for the event and then use simple, free tools to promote the event through personalized emails to your contact list or through sharing in social media.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Advertising, Media] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. It relies on you having the email addresses your prospects use to manage their social media. Much of the time, they’ll use one email address for social media and another for everything else.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Advertising, Media] The Demand Generation Stats Every CMO Needs To Know
    Top 3 marketing investments are branding, web design and optimization, and social media strategy . “24% of telecommunications companies aren’t reaching their revenue goals (20% higher than average), and it’s one of the few industries still ranking telemarketing and traditional advertising among their top investments.”
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Advertising, Media] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Content marketing is not advertising and it is not a press release. Instead, talk to your advertising team and your events team, and see if you can become the destination for their existing paid advertising efforts. So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps.
  • REVENUE JOURNAL  |  TUESDAY, JANUARY 27, 2015
    [Advertising, Media] Getting onto the short list
    Even (and perhaps especially) the more recent “retargeted” advertising method, viewed from the buyer’s perspective, just gets in the way. Vitamin Shoppe used retargeting techniques to advertise to me, on the next 10 sites or so that I visited. They exchange information quite easily now, via reviews, discussion groups, and social media.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Advertising, Media] Top 10 B2B Inbound Marketing Predictions for 2015
    Social media is also a great way to keep tabs on your competitors, as well.). These types of links can be found in a wide variety of forms, ranging from online reviews to social media mentions. On the advertising front, they’ve got a feature called Quick Promote on the horizon which is similar to the “boost post” feature on Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Advertising, Media] 5 Ways to Differentiate Your Marketing Content
    He has managed teams in Europe and North America, led the integration of social media for B&O for the best part of a decade and is the architect behind B&O’s brand journalism program. It was the key to unlocking the value of social media. Follow Simon on Twitter @mrjonesinsf. We need to produce more. One problem. Crazy?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Advertising, Media] 5 Ways to Differentiate Your Marketing Content
    He has managed teams in Europe and North America, led the integration of social media for B&O for the best part of a decade and is the architect behind B&O’s brand journalism program. It was the key to unlocking the value of social media. Follow Simon on Twitter @mrjonesinsf. We need to produce more. One problem. Crazy?
<< 1 2 3 ... 49 50 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...