[Advertising, Media] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Instead, mobile is simply how things work whether the interaction is on the Web, in email, in social media, by text message, or, for the Luddites among us, by voice. Metaphorically, the hole in that piece of paper is so small that the customer sees only one button, and not whatever advertising might have previously surrounded it.
  • CONTENTLY  |  TUESDAY, MAY 24, 2016
    [Advertising, Media] Will Brands Fund the Next Spotlight?
    When done right, the collaborations have clear benefits for both sides: Brands get the publicity for backing high-quality work, and publishers get a jolt of revenue as traditional advertising sources evaporate. The writer is sharing his content on social media. Brands Media Featured investigative journalism Sponsored Content
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Advertising, Media] What the Rise of Platishers Tells Us About Content Management Systems
    Vital ) They comes behind only Sales Automation, Enablement, & Intelligence (220), Social Media Marketing & Monitoring (186), Display & Programmatic Advertising (180), Marketing Automation & Campaign/Lead Management (161), and Content Marketing (160). What is this group called, you ask? Platishers. What is a Platisher?
    [Advertising, Media] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. night.
    [Advertising, Media] Content Marketing Playbook: Strategy and Roadmap
    think you’re the advertising people. rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial.
    [Advertising, Media] Evangelizing a Content Marketing Program
    Interruptive advertising simply isn’t. Traditional Advertising Faces. MOBILE ADS ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 The news is getting worse for TV advertising as well. an increasingly shrinking market for TV advertising—which, thanks to the rise of second screens, is becoming increasing- ly easy to ignore.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Advertising, Media] Breaking Down Virality: An Analysis of 4 Posts That Went Viral
    In doing so, we examined four "viral" posts using our competitive intelligence tool to analyze website traffic, and BuzzSumo and SharedCount to analyze total social media shares. Mic.com -- a media site geared to millennials -- shared a list of empowering quotes from Amy Poehler. Trying to go viral? affected BuzzFeed’s traffic.
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Advertising, Media] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. About KEO Marketing.
    [Advertising, Media] What Can We Learn From Cracker Jack Changing Its Prizes?
    Conducting a search of news articles covering this announcement or doing a search on social media makes it sound like the United States just gave up one of its freedoms. Yes, we take to social media for fake outrage all of the time and this seems like one of those changes people hate just because it’s changing. Social Media.
    [Advertising, Media] 10 Online Lead Generation Techniques for Professional Services
    And if you play your cards right, you’ll end up on their short list when they are looking to purchase services. 2) Pay Per Click Advertising. In addition, PPC is completely trackable and typically less expensive than traditional print advertising. The essence of social media is not which platform you choose. 10) Blogging.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Advertising, Media] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    As the entire media industry salivated over sponsored content as the new savior of publishing business models everywhere, The Onion released its Michelangelo: “ Sponsored Content Pretty F*cking Awesome.” ” While many media companies are burning through VC cash, The Onion is profitable, largely thanks to its native ad deals.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Advertising, Media] The real value of engaging your audience in content marketing
    But now, fewer of us take our cues from the more traditional media and advertising outlets. We don’t trust advertising; we trust each other. So Samsung can advertise all it wants, but my brother-in-law paid more attention to the recommendation I gave him for a Chromebook than to any advertising he saw.
    [Advertising, Media] Introducing the Content Standard 3.0: A Narrower Focus on the Missing Depth in Content Strategy
    Since its initial re-launch in 2014, the Content Standard has amassed a loyal following of enterprise marketers, media experts, and creative professionals: 298.6 Today, Skyword launched a new look for the Content Standard. The first thing you’ll notice outside of the design, is the new site navigation. Content Strategy Marketing
    [Advertising, Media] How Do You Choose a Blog Platform?
    Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account. Limited storage space for pictures, videos, audios and other media. How do you choose a blog platform ? . how do you know which is best for you? WordPress.com or WordPress.org? Which is best? Which one is best?
    [Advertising, Media] A course correction for influence marketing measurement
    the opportunities for paid advertising is getting narrower. But he has a large social media following. Because Mitch doesn’t build his social media celebrity by sending out automated tweets all day. They went out and talked to people instead of relying on data points pumped through a social media dashboard. WHAAAAT?
    [Advertising, Media] Pressure
    The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Pressure.
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Advertising, Media] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Finally, we can’t figure out why people are upset that Facebook uses human oversight to tweak the content of its news feed – just like every other media company. Sir John Hegarty on the perils of content marketing (8:15): Business Insider recently interviewed legendary British ad man Sir John Hegarty about the current state of digital media.
  • FATHOM  |  FRIDAY, MAY 20, 2016
    [Advertising, Media] How to Close Your Marketing Skills Gap
    Similar gaps exist when it comes to skills associated with programmatic advertising, data analysis, and coding.  In fact, in a Smart Insights survey found that only 9% of marketers felt they had strong digital skills across their marketing team, with the other 91% feeling there was much to be desired. Conclusion. Did you like this post?
    [Advertising, Media] Research shows content engagement is disconnected from brand goals. What’s next?
    “Engagement” is one of the most intoxicating of social media measurements. To figure this out, we’re going to have to go old school and apply some online and offline polling, as we have done in traditional media for decades. I see too many marketers relying too much on dashboards. Reach. Brand resonance. Reaction.
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Advertising, Media] Blog ROI: 4 Tactics to Capture Greater Results
    The Content Marketing Institute says that 80 percent of business decision-makers prefer to receive information in a series of articles versus an advertisement. Increase your activity on social media, and measure the number of social shares that your content receives in order to quantify your success. But where should you start?
    [Advertising, Media] New Marketer’s Guide Delivers Five Advanced Content Marketing Techniques
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. Phoenix, AZ.  But now it is too much. About KEO Marketing. KEO News
  • FATHOM  |  WEDNESDAY, MAY 18, 2016
    [Advertising, Media] Tapping into Your Data Goldmine: Cross-Channel Knowledge Sharing
    What’s the point of advertising through multiple channels if you aren’t going to leverage the insights you gain? Can your social media sentiment be used to provide new site content ideas? Blog Feed Digital AdvertisingCan your SEO rankings be used to determine gaps in your paid search coverage? Why Should You Care? Conclusion.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Advertising, Media] Medium for Publishers: What Media Companies Should Know
    Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. The new platform gives media companies new tools to express their own identities on the platform. So why should media companies take note of this new opportunity? Media
  • READYPULSE  |  TUESDAY, MAY 17, 2016
    [Advertising, Media] Understanding Brand Ambassadors & Social Influencers
    The prevalence of social media usage among consumers is changing the way companies set out to market their brand. These are the everyday consumers who talk about your brand on social media sites, by word of mouth, or by leaving positive reviews for your products. Brand Ambassadors. Social Influencers. Paid vs. Unpaid. Value.
    [Advertising, Media] Lunch with Haley Webinar: Online Advertising for Staffing Companies
    You can do this with pay-per-click (PPC) advertising, and in this Lunch with Haley, we will show you how to: Generate more leads by getting your company to the top of search results with PPC advertising. Webinar: Online Advertising for Staffing Companies. Lunch with Haley SEO/Social MediaWhen: Thursday, May 19.
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Advertising, Media] A CMO’s Guide to Conversion Metrics with Google Adwords
    Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. Media Planning Pay-Per-Click Search MarketingYou can target top and bottom funnel. Top funnel. Typical phrases that are used in queries include: “How” “Ways to” “Improve” “increase”. Bottom funnel. Converted Clicks. End Game.
    [Advertising, Media] Whoa: marketing technology budgets are now surpassing advertising
    Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. advertising, paid search, consulting) — 32%. But I digress.). billion.
  • 6SENSE  |  MONDAY, MAY 16, 2016
    [Advertising, Media] SiriusDecisions Summit: The Art and Science of Predictive Intelligence
    Reaching the Right People (Omni-Channel Orchestration & Media Planning). For decades, reaching the right audience meant one of two things – advertising through television and print or direct (snail) mail campaigns. The best marketers are storytellers at heart. For many reasons, this transformation has been a welcome change.
    [Advertising, Media] Too much of a good thing? The weird truth about social proof.
    Research done by The New York Times showed that people believe content shared on the web — even from a stranger — before they will believe your advertising. Research done by The New York Times showed that people believe content shared on the web — even from a stranger — before they will believe your advertising. and 4.5
  • JUNTA 42  |  SATURDAY, MAY 14, 2016
    [Advertising, Media] This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    In this week’s episode, Robert and I debate the accuracy of new research that says content marketing and native advertising are expected to double in the U.K. Rants and raves include two must-read articles on the state of marketing and advertising today. HANDPICKED RELATED CONTENT: Native Advertising Is Not Content Marketing.
  • PAUL GILLIN  |  FRIDAY, MAY 13, 2016
    [Advertising, Media] 3 Branded B2B News Services That Get It Right
    Its popularity has enabled Adobe to invest in a growing amount of original content, and even sell some advertising space to cover costs. Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Some B2B marketers have gone that. CMO.com. Cisco Connected Futures.
  • KEO MARKETING  |  FRIDAY, MAY 13, 2016
    [Advertising, Media] Amplify your B2B marketing with Influencer Marketing
    Let’s face it: the online world is saturated with advertising and people are ignoring it.  Add in ad blockers, ‘banner blindness’ and simple inattention and it becomes very difficult to reach new audiences.  So instead of increasing the advertising, we need to showcase our businesses to potential customers in a way they can’t ignore.
  • CONTENTLY  |  THURSDAY, MAY 12, 2016
    [Advertising, Media] Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape
    The 18-year-old rapper, comedian, and social media star from Maryland started to go about his day, like any normal Friday. Rice, who worked with his film students to create two advertising spots for General Mills’ Larabars in early 2015, is an award-winning producer and director in his own right. He checked his phone. Nothing.
    [Advertising, Media] Haley Marketing Announces New Content Marketing Promotion
    This promotion allows any staffing or recruiting agency to turn their website into a lead-generation machine, while boosting SEO and maximizing the value of social media. Haley Marketing provides website development, email and content marketing, social media marketing and strategy consulting to the staffing industry. 5/12/2016.
    [Advertising, Media] Why Perfect Branding Isn’t Enough to Connect with Buyers
    The main goal is qualified leads for sales people , which means that if you’re not converting anonymous traffic to your website, blogs and social media, you’re not generating leads—you’re just branding, and that turns your overall customer acquisition costs into a much more expensive proposition. It bred credibility. Content Strategy
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Advertising, Media] The Most Effective Inbound and Outbound Marketing Tactics
    – Social Media. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. Social Media. – Print advertising. – Broadcast media. Display Advertising. And why?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Advertising, Media] The Most Effective Inbound and Outbound Marketing Tactics
    – Social Media. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. Social Media. – Print advertising. – Broadcast media. Display Advertising. And why?
    [Advertising, Media] New Guide Reveals Ways to Succeed with Digital Advertising for 2016
    Leading B2B Marketing Agency KEO Marketing Releases New Marketer’s Guide to Programmatic Advertising for 2016. To assist marketers in implementing digital advertising into their strategy, KEO Marketing just released a guide entitled, “ 6 Keys to Success in Display and Programmatic Advertising in 2016.” Phoenix, AZ.  KEO News
    [Advertising, Media] The Biggest Missed Opportunity in Influencer Marketing
    This is about building the next  GE Reports  or  Qualcomm Spark  or  Red Bull Media House  or  Will It Blend?  or  AmEx OPEN Forum. This is about stepping into new territory and building your very own Gimlet Media or Oculus Rift. Unlike advertising-supported publishers, most brands could support these giant content successes.
    [Advertising, Media] Custom E-blasts…Direct Messages…touch the people you want to reach
    By Sandy Bucher, Media Engineer, Sonnhalter. Here are some benefits of utilizing this type of marketing: The message is yours, and yours only ; you’re not fighting for attention with other advertisers. Many of our clients use the custom e-blast, or direct message tactic, to deliver their message to prospective customers.
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Advertising, Media] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. And with a largely illiterate population, pictorial signs were the only logical advertising choice. These aren’t just aspirational advertisements, like those you’d seen in a magazine. even NASA.
    [Advertising, Media] Why the sales funnel is alive and well and living on the web
    Image credit: The Native Advertising Manifesto. Interruption outbound advertising led the way pushing mid to bottom funnel content into our faces. With social media moving towards newsfeed algorithms and reduced organic visibility it’s becoming a pay to play channel. Image credit: The Native Advertising Manifesto. No way.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Advertising, Media] 7 Ways to Get More Value From Your PR Campaigns
    If all goes to plan once you’ve sold your press release into the media, your story will gain traction -- and consequently get picked up by more and more media outlets. There’s never any harm in asking your contact for a quick post via social media to accompany an article surrounding your campaign. Now it’s back to business.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Advertising, Media] The Nine Best Facebook Marketing Tools
    These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. ” —  Social Media Examiner. Showcase reviews:  Social Media Examiner. 7) Fanpage Karma. Pricing: free.
    [Advertising, Media] How to Optimize Your Business YouTube Channel
    Because of this seemingly endless reach, it’s an essential network to include in digital marketing strategies to boost online advertising and inbound marketing efforts. Encourage viewers to subscribe to your channel and share video posts through social media. Thumbnails: Thumbnails can increase search engine clicks. Video Marketing
  • JUNTA 42  |  SATURDAY, MAY 7, 2016
    [Advertising, Media] This Week in Content Marketing: Red Bull Is Not in the Content Marketing Business
    In this episode of This Old Marketing, Robert and I share our thoughts on an article about the future of big media. Next, we discuss new research that reveals what motivates people to subscribe to publications and wonder why an article that aims to clarify native advertising terminology doesn’t do so. This week’s show.
  • BIZNOLOGY  |  FRIDAY, MAY 6, 2016
    [Advertising, Media] Hey PR: make way for content and creativity
    Social media was the second driver, cited by 71% of respondents. Strategic planning (84%), social media expertise (76%), and multimedia content development (76%). In corporate communications, 32.1% is spent on owned media vs 31.9% on earned. Often, the cost of entry is advertising. The top skills after writing?
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Advertising, Media] The ABCs of Compelling Visual Ads [Infographic]
    This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In Advertising Design Daily IGSSshort: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable. the list goes on.
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., The judging was based on point scoring using a percentage scale.
    [Advertising, Media] Event Marketing Hashtags Done Right
    Social media has brought many changes to the event planning industry, including the use of event hashtags for seminars and conferences. Many event planners, social media marketers and event staff know what a hashtag is. Tie your hashtag to specific content such as, widgets, email campaigns, tags and free online advertisements.
    [Advertising, Media] Managing Customer Identity Guarantees the Right Message to the Right Person
    From within the context of your cross-channel marketing solution, you can take the data about your most ideal customers and activate it inside the DMP to target those customers with more relevant advertising. Cross-channel activities represent the very heart of delivering the right message to the right consumer at the right time.
    [Advertising, Media] New York’s happiest B2B database marketer
    Pictured: Adam Gelles. Q: Your company supports the ad selling function, so I am guessing your target audience is media buyers. Yep, we help media, advertising, and marketing tech companies reach business decision-makers whose responsibility is marketing and advertising. It’s out of date. It’s incomplete. Let me explain.
    [Advertising, Media] How to Leverage Psychology for Influencer Marketing
    Author: Lillian Podlog It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see a spike in your website traffic and sales. Case Social media is essentially a series of dinner parties. Every person’s social media feed is a dinner party that they host.
    [Advertising, Media] Snapchat engagement and other myths
    attended a panel discussion featuring Snapchat stars at Social Media Marketing World and here was an off-hand comment from that panel that should have sent a chill through the room: “My followers on Snapchat have been increasing a lot, but my engagement hasn’t.” Figure it out, find an influencer, pay to be an advertiser.
    [Advertising, Media] Marketing’s Uneasy Relationship Between Research and Creativity
    The current state of data and analytics gives advertisers more power than ever. Proctor & Gamble, which owns Always, knew the brand dominated the older demographics, but saw an opportunity to engage with millennial girls on social media. Media data FeaturedToday’s marketers can collect data on almost everything.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Advertising, Media] Moving Up The Paid Media Experience Curve – Part 1
    Native Advertising.  Adding to this difficult situation is the fact that mass media is no longer the easiest way to reach an audience.  As someone who grew up on the advertiser’s side of things, I can see where the complexity sometimes is enough to drive people to say enough. What is Paid Media? Mobile.  Programmatic. 
    [Advertising, Media] The Rise of Social Commerce
    We’ve come to a point where just about everyone is on social media, and they’re not just on it, they’re using it to shop and get stuff done. As a result, social influencer marketing platforms and brands are making it easier than ever for consumers to quickly purchase items directly from social media posts. Upswing of Social Commerce.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Advertising, Media] Salesforce “State of Marketing” Report: Better Happy Than Good
    In my view, social media remains one of the great untapped opportunities for marketing ROI, especially in B2B. No longer the sole province of PR teams , companies are finally waking up to (and seeing results from) social media as a true demand generation engine that drives engagement, leads, and revenue.
    [Advertising, Media] Haley Marketing Launches New Website
    Review real results from Haley Marketing’s top marketing programs, including website redesigns, social media campaigns and direct marketing. Haley Marketing provides website development, email and content marketing, social media marketing and strategy consulting to the staffing industry. Blog Writing and Social Media.
    [Advertising, Media] 5 Steps to Amplify Your Paid Social Campaigns
    Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. The audiences on each social media network are different, and while some overlap across channels, their expectations of the type of content they’ll see on each channel is also different. Social Media b2b Consumer
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Advertising, Media] Digital Does Not Mean "Just Build a Website"
    Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.”. MediaData support this.
  • CEROS  |  TUESDAY, MAY 3, 2016
    [Advertising, Media] Thinking Like a Journalist: How to Create Relevant and Newsworthy Content
    An advertising company might interview an expert Web developer on emerging tools or platforms that can benefit every marketer. The original stat, however, more accurately conveyed that 81% of women who read blogs trust them compared to other social media channels. Happy reading! Journalism isn’t what it used to be. Pick up the Phone.
    [Advertising, Media] The 12 Best Competitive Intelligence and Benchmarking Tools
    To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Sample review: “Rival IQ is a social media competitive analysis tool.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Advertising, Media] The Amazing Power Of Multi-touch Lead Engagement
    This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. The brain works much like shares on social media. Online Advertising. Display advertising will also be a major player at this point, from TV, out of home, print, or direct mail.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Advertising, Media] Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market
    Enter AARP Media Sales, which speaks directly to this market with high-quality multimedia content that evokes a sense of freedom and adventure. People don’t necessarily think of AARP as a media company, but the organization has an impressive history as a publisher. trillion. history of storytelling. ” The Avis project.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Advertising, Media] Best Branded Content of April: The VR Wave is Here
    Throughout April, we saw several other bold brands venture into the VR space, essentially forcing the advertising press to write about them. The media usually depicts college admissions as a  Hunger Games-style  battle among ruthless teenagers. The biggest highlight was HTC Vive. For 15 minutes, I was in heaven. Who am I to resist?
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Advertising, Media] Pure Incubation Ranked #29 Among Fastest Growing Companies in Massachusetts
    500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List. Pure Incubation makes The Boston Business Journal Fast 50 list. Topsfield, MA  –  The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st.
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Advertising, Media] The Difference between Content Marketing and Marketing Content
    Assemble internal stakeholders across teams (product marketing, field marketing, sales, social media, PR, SEO, etc.) to weigh in on strategy and build a customer narrative that integrates each aspect of a customer journey, from start to finish. It’s the common thread that leads buyers through the customer journey to a purchase. Align.
    [Advertising, Media] When all the hard work on social media … just doesn’t work
    We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The failure rate for social media entrepreneurs has to be right up there with restaurants and life coaches. When social media doesn’t work. Is a career in social media marketing secure?
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Advertising, Media] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Brand marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Once you’ve created the templates, distribute them companywide using your media library. 4. Don’t believe us?
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Advertising, Media] This Week in Content Marketing: The Future of Television Advertising Is Native
    In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Finally, we’re disappointed with an opinion piece from HBR that laments the glut of digital advertising, but doesn’t offer a solution to the problem.
    [Advertising, Media] A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries
    Adweek Europe featured a number of slightly unusual speakers and there’s something that can be learnt from them all. I’ve pulled together some of their pearls of wisdom and looked at how these are relevant to the world of marketing. ‘Be brutally open to change’– Abi Morgan, Screen writer. For example; Person 1: ‘I’ve just booked a holiday’.
    [Advertising, Media] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. At the core, social media has always been about connections made between individuals. What was once a core differentiator—community—is now table stakes in social media. The list goes on.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] Complement Your Content Strategy with Account-Based Marketing
    Some of its more common forms are email blasts, cold calls, trade shows, and advertising. These efforts might include search engine optimization (SEO), creating an industry resource, or social media. Content remains one of the strongest pillars for a successful  B2B marketing strategy today. Outbound vs. Inbound.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. And as many of you know, adding images to social media posts is pretty much essential. Yes – consider advertising your content. There’s a lot to know about content marketing. The bad part? Audience.
    [Advertising, Media] Thoughts, Ideas, Quotes, and Insights from MME16
    "People have a responsibility with what they post on social media." "This is the beginning of the end of advertising as we know it." We have come to the end of another successful Modern Marketing Experience. Brands, CMOs, Modern Marketers, and vendors gathered for three days in Las Vegas. Customer Experience.
    [Advertising, Media] What is Social Influencer Marketing & Why Do You Need It?
    The quick expansion and adoption of social media platforms have provided a giant stage for customers to share their opinions and amplify their voices. This is also native advertising at its best, and we all know that’s a good thing. Modern Marketing Social Influencer Marketing Social Media MarketingConclusion.
    [Advertising, Media] 3 Clever Tactics to Improve Your Search Engine Optimization
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine optimization and marketing, website development, social media, advertising, local and mobile marketing and more. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  In addition, 4.8
    [Advertising, Media] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available.
    [Advertising, Media] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. For the campaign, the company teamed up with Logan Paul, a social media influencer and comedian, who spent five days recording pranks around New York City via Snapchat. The U.K.
    [Advertising, Media] Most Valuable Publishers
    What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. Media Featured The Players' Tribuneand Turner Sports. You don’t want to be a PR shop.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Advertising, Media] You Can Still Reach People Using Ad Block Software
    Statistically, they are also heavily influenced by the content they read, and they’re engaged with both the media sites they support and the authors who pen their favorite content. With the growth of ad blocking online, the relationship between media company and reader continues to deepen. will align with an advertisers campaign goals.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Advertising, Media] How Major Brands Are Winning Through Episodic Content
    Viewers connect with Alex through social media, but also have a chance to audition to play Alex. This is tricky, because the content must not look like an advertisement. The storyline is interesting; however, it doesn’t resemble an advertisement in any way. Why Episodic Content? Viewers are hooked. Brands Using Episodic Content.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Advertising, Media] The Unseen Problem with Inbound Leads and How to Fix It
    The use of SEO optimization, blogging, social media, and content are a must for any lead generation strategy. While 54% of leads are generated through inbound methods like blogs, whitepapers, and social media, these leads are likely not ready to buy. Refine your advertising approach to bring in more leads. Takeaway.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Advertising, Media] 7 Takeaways From Cision’s ‘State of the Media’ Report
    As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. As everything from social media to mobile phones affects change so rapidly, it’s hard to determine what’s a passing fad and what’s actually changing the way media operates. Media data Featured
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Advertising, Media] Blurred Lines: The De-Silo-ing of Marketing
    For example, if your audience views your television advertisement, they should know immediately how to find you online, and when they do, your digital message should blend cohesively with your television advertisement. primary example of this are the merging roles of public relations and social media. Social Media.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Advertising, Media] Why Is Social Media Marketing So Popular?
    Unbridled access to just about anyone via social media platforms. Although they  do exist, it’s difficult to find people who’ve never joined a social media network, or who are not currently listed on at least one popular social media platform. Related:  6 Ways B2B Marketers #Fail at Social Media Marketing.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Advertising, Media] The Seductive Power of the Dark Side [Rented Land]
    For years, John Battelle, entrepreneur, technology innovator, and the founder of Wired, drilled into media and marketing professionals the idea of NOT building your content house on rented land. Either you can sit back and watch as nothing happens, or try to reach your audience by paying a larger portion of rent (advertising). Noise.
    [Advertising, Media] Did Morgan Stanley just kill the single-vendor marketing suite?
    Or managing video advertising on YouTube? Or finding key influencers on social media? A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. But this graph is a little weird.
    [Advertising, Media] The Future of Lifelong Learning #educational #HR
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Download ~> Free Chapter 3 – “Brands Under Pressure” Advertising & Mktg. Image:  Brian Solis.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Advertising, Media] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    This means creating highly engaging and attractive images is essential for social media success -- but it's even more important when you are running paid campaigns. With varying photo and image size requirements for each social media platform and fairly frequent updates of these sizes, it can be difficult to keep up-to-date.
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Advertising, Media] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Newest rainmaker at publishers: E-commerce editors (25:32): With online advertising under pressure from all sides, publishers are increasingly looking to commerce to bolster revenue.
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [Advertising, Media] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    According to NPR, the number of times “period” was mentioned in one of five major media outlets has more than tripled since 2010. If  Mad Men  taught us anything, it’s the ability of the advertising world to shape public perception. Will big advertisers shift from traditional marketing to content-focused campaigns?
    [Advertising, Media] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    ” Hive is an unusual thing to see from a media company, but then again, it’d be a mistake to think of BuzzFeed as a media company at all. Critics like  New York Times  fellow Greg Howard have called BuzzFeed “an advertising shop with a journalism wing.” So we went to see them. as it is in the U.S.”
    [Advertising, Media] 11 Ways Influencer Marketing Can Increase Your Brand’s Audience
    Influencer marketing is a relatively new addition to the advertising game, but one that is gaining in popularity – and is a trend that seems likely to continue. Benefit from social media. The confidence in advertising only falls from there, reaching as low as 29 percent for ads sent to mobile phones. Boost your SEO.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Advertising, Media] 7 Tips for Making Your Transactional Emails More Personal
    Sometimes it's easy to think that copywriting is something for advertising and not marketing, but taking a good hard look at what you're saying and how you're saying it in your emails can reap rewards. As marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Wait, what are transactional emails?
    [Advertising, Media] Make Your Advertising More Accountable with a Data Management Platform
    It’s easy to accomplish marketing tasks like sending an email, running an ad, or posting something to a social media channel, but is that action accountable to the business? Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue.
    [Advertising, Media] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    It’d be a waste for other people in the company to spend all day contemplating the subtle differences between branded content, brand journalism, native advertising, and sponsored content—sales bros have better things to do with their time. Native advertising: An umbrella term for ads that mirror the environment they appear in.
    [Advertising, Media] Under the Influence
    But in the Internet era, social media has made influencer marketing a scalable endeavor. million Instagram followers, is a paid advertisement for Subaru, but that isn’t entirely clear from the description. Native advertising on publisher sites has come under fire for sometimes deceiving and confusing readers. collab).
    [Advertising, Media] Snapchat is Growing Up
    And regardless of your preconceived notions about it, this photo/video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world. These publishers can then include some advertising snaps in the middle of their stories. The Scoop on Snapchat. There’s no keeping score.
<< 1 2 3 ... 55 56 >>