• CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Advertising, Media] Which Video Content Channels Should Your Brand Invest In?
    In addition to streaming services like Netflix and Hulu, users are racking up video views on social media apps like Facebook and Snapchat. As a result, everyone from social media platforms to publishers to brands themselves are shoring up their video capabilities in order to keep up with the competition. Live or prerecorded?
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Advertising, Media] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    Rants and raves include Snapchat’s new magazine and a controversy in media buying. Gimlet Media, a successful podcast publisher, is experimenting with this new format in a six-episode podcast about entrepreneurship, sponsored by eBay. media-buying ecosystem. We also take a closer look at Facebook’s new Creative Hub. Ready?
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Advertising, Media] Study: How Much of Your Content Marketing Is Effective?
    Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? 15 Content marketing may still be the shiny new toy of the advertising industry, but brands that want. people just for their media house.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Advertising, Media] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. night.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Advertising, Media] Content Marketing Playbook: Strategy and Roadmap
    think you’re the advertising people. rise as a media powerhouse in its own right. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors. source of information is specialized investment media and financial.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Advertising, Media] Evangelizing a Content Marketing Program
    Interruptive advertising simply isn’t. Traditional Advertising Faces. MOBILE ADS ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY9 The news is getting worse for TV advertising as well. an increasingly shrinking market for TV advertising—which, thanks to the rise of second screens, is becoming increasing- ly easy to ignore.
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Advertising, Media] How to Avoid Content Creator Burnout
    This shift in advertising strategies has left many companies trying to do it all with very little staff or experience. Companies depend on digital and content marketing to drive new business, increase brand awareness and contribute to the bottom line. Content Creation is a Team Effort. Have a Plan. Connect with Social Influencers. Conclusion.
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Advertising, Media] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    As a company, MasterCard had to find a sustainable way to turn a successful campaign into a foundation on which all future digital media is created upon. The way brands reach consumers has changed, yet many marketers are still clinging on to interrupt advertising like banners ads that are not only annoying, they’re a waste of budget.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Advertising, Media] Applying Consumer Market Web Usability Lessons to Professional Services
    Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. Any Industry Online Marketing Social MediaThe Highest Traffic Websites in 2016. million blogs. Many of you use Amazon on a regular basis to purchase goods.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Advertising, Media] Forward 2016, Day 1: Why Content Marketing ≠ Brand Storytelling
    Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. Visuals up the ass: People still read, but they also enjoy visual media. However, the content space is noisy. Perspective matters.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Advertising, Media] PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
    Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The biggest. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Advertising, Media] The Fault, Dear Advertisers, Is Not In Our Stars…
    Opentopic blog >> huffingtonpost.com The Association of National Advertisers (ANA, the trade organization for Big Advertisers) recently released a report alleging, amongst other things, widespread “rebates” (e.g., kickbacks) being paid to media agencies without the knowledge of their clients.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Advertising, Media] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Advertising, Media] OfferUp offers an addictive new app for eCommerce
    However, that does leave 9 minutes for other apps, which might not be as saturated with advertising opportunities as the five key players. economics of social media innovation Social Media ToolsWhere do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? It’s fun.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Advertising, Media] Will Smith thinks Hollywood can no longer cheat people
    Opentopic blog >> pagesix.com CANNES — Will Smith said Hollywood can no longer cheat people into seeing bad movies with good marketing because of social media — audiences can instantly share their opinions about movie stinkers. Marketing ROI Cmo marketing roi
  • READYPULSE  |  TUESDAY, JUNE 21, 2016
    [Advertising, Media] The New Era of Successful Design and Image Selection
    The research and trends you’re able to gather will help you create customer personas and also devise a better content, advertising, and social media program. Modern Marketing Social Influencer Marketing Social Media MarketingThe new era of successful design and image selection is filled with new and exciting best practices.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Advertising, Media] Earned media influencer marketing demands your awesome
    I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Advertising, Media] Did Facebook Just Deliver a Crushing Blow to Native Advertising?
    Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. In fact, some advertisers hire BuzzFeed just for its paid Facebook distribution prowess. The tag.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Advertising, Media] Deliver More Sales Qualified Leads Using Predictive Intelligence
    After all, what’s the point of creating and promoting all that content and spending all that time on social media if you’re not effectively reaching the people most likely to buy from your business? One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). Why leads aren’t qualified.
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Advertising, Media] B2B Content Marketing and the End of the Company Blog
    Fueled by changing content discovery habits (namely, social media and mobile devices), some B2B companies are closing up shop on their natively hosted blogs and migrating content to sites like LinkedIn, Facebook, or Medium. Or, a company might launch first on social media alone, with a website to follow later. Underlying Trends.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Advertising, Media] Visual Storytelling UX: Why Stories Need Design
    It’s not just reading — well-designed content featuring proper images motivates people to share your message on social media. It’s native advertising taken to the max. This post, Visual Storytelling UX: Why Stories Need Design , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips.
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Advertising, Media] The Marketing Genius of Curious George: How Demos Impact Your Business
    According to Jonah Berger, author of Contagious: Why Things Catch On , “Word of mouth is 10 times more effective than traditional advertising. Advertising & Media , Client Relationships , Demand Creation , Marketing Campaigns , Marketing Planning , Sales and Marketing OperationsI know way too much about Curious George.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Advertising, Media] Advertisers Need to Be Storytellers—First and Foremost
    When I first started in advertising, I studied all the disciplines inside an agency—research, account management, production, media, creative. I was fascinated by all the departments but ultimately decided to pursue a career in what. Marketing Technology Cmo undefined
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Advertising, Media] The Danger Of Outsourcing Your Whole Content Marketing Program
    According to a new report by the Association of National Advertisers, some agencies seem to be taking business practices from the owners of Cancun Taxi Especial. In other words, the ANA is accusing media agencies of being in the kickback game. Have you ever gotten ripped off by a cab driver in Cancun? They’re hiding all of this.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Advertising, Media] Why Agencies Aren’t the Answer for Content Marketing
    According to a new report by the Association of National Advertisers, your ad agency is probably run by the owner of Cancun Taxi Especial. Brands that sell credit cards or sugar water are generally not equipped to make and distribute in-house television advertisements. Have you ever gotten ripped off by a cab driver in Cancun? They do.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Advertising, Media] Microsoft buys LinkedIn: the largest martech acquisition in history?
    It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Advertising, Media] The overwhelming implications for driverless cars and marketing
    It could also create a large pool of value, potentially generating global digital-media revenues of €5 billion per year for every additional minute people spend on the mobile Internet while in a car. The advertising prospects of driverless cars. What will these mobile entertainment centers mean for advertisers? Yes, indeed.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Advertising, Media] Supercharge Your Direct Mail with Allegra DirectCONNECT™ – Allegra Marketing Print Mail – Asheville, NC
    With DirectCONNECT, you get three valuable, cross-media marketing services – Mail, Phone and Online Advertising – seamlessly integrated into one convenient package! Opentopic blog >> opentopic.com Ready to add new channels to your marketing mix? Wish you had more campaign metrics? Introducing DirectCONNECT from Allegra.
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Advertising, Media] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    In this week’s episode, Robert and I discuss Microsoft’s purchase of LinkedIn and how every media outlet missed the most important angle. Next, we ponder a confusing article that slams native advertising in favor of a fuzzy concept called “debranding.” But this author views native advertising as a sham. This week’s show.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] Online advertising Articles – AOL Blog
    23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. Opentopic blog >> opentopic.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] Advertising week Articles – AOL Blog
    23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. Opentopic blog >> opentopic.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] Emarketer Articles – AOL Blog
    23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] Online advertising Articles – AOL Blog
    23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] Advertising week 2013 Articles – AOL Blog
    23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept.
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] Advertising week Articles – AOL Blog
    23 — the first day of Advertising Week 2013 — for more than 150 clients, media, analysts and investors. Opentopic blog >> blog.aol.com Coming on the heels of our successful Digital Content NewFront in late April, we announced today that we are holding the first ever Programmatic Upfront event on Sept.
  • ION INTERACTIVE  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] Account-Based Marketing Needs Content Marketing To Work
    They will answer with something that sounds like advertising or selling. Not that there's anything wrong with advertising or selling!) In college, I learned that marketing is a conversation. A two-way dialog between your company and your customers. Michael is recognized as a Top Business, Content, and Social Media Marketer.
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] What Is the ROI of Native Video Ads in 2016?
    According to SocialTimes , native advertising is by far the most popular ad format on the social network: eighty-three percent of all ads are native. All you need to know is that today’s consumers hate being advertised to. Are consumers still absorbing advertising? percent brand lift for advertisers. Of course.
  • SNAPAPP  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] SnapWrap: Learning From "Hamilton", Marketing Podcasts, and More
    Podcasts are popular media for disseminating information and supplementing your written content. It was the next logical step after it was announced that computers could compose financial reports and short releases – now, several companies are offering software that self-produces advertisements and creative essays. Rise Up! Rise Up!
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] The State of Digital Media, in 5 Charts
    Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). Together, they account for 65 percent of total digital advertising revenues. Luckily, you have us.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] The State of Digital Media, in 5 Charts
    Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). Together, they account for 65 percent of total digital advertising revenues. Luckily, you have us.
  • ACT-ON  |  FRIDAY, JUNE 17, 2016
    [Advertising, Media] Protect Yourself & Your Clients from Identity & Data Theft
    The Identity Theft Resource Center (ITRC) compiles and lists data breaches confirmed by various media sources and/or notification lists from state governmental agencies. Is the use of online advertising to spread malware. Malvertising involves Pssst … want to buy 25 million email addresses and passwords? percent from 2014 figures.
  • READYPULSE  |  THURSDAY, JUNE 16, 2016
    [Advertising, Media] Do You Know What Components Make Up Great UGC?
    The ability to consistently produce new and fresh content is one of the hardest parts of any social media marketer’s job. Look no further than the community you’re already engaging with on social media. Ask yourself what value your advertising is delivering to you and the consumer. So, what’s the solution? Authenticity.
  • CONTENTLY  |  THURSDAY, JUNE 16, 2016
    [Advertising, Media] How Equinox Makes Money From Luxury Content
    It offers ad space and marketing opportunities to third-party advertisers eager to reach an affluent, fitness-focused demographic. Equinox’s first advertising partner was Smartwater, with whom the publication created an interactive native ad. The Equinox brand has every right to own that.” ” Leave it to the pros.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2016
    [Advertising, Media] 7 Compelling Reasons to Invest in Mobile Marketing
    Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. These platforms combined now account for 60% of all digital media time, spent according to comScore. Mobile has experienced a meteoric rise in recent years.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Advertising, Media] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    Have experts confirmed to promote the course when it goes live, get partners in on it, perhaps arrange advertisements on social media , and write a few emails to let your current subscribers know what you're delivering. 7) Ask nicely. So, how do you get the folks who are reading your blog to stick around and keep coming back?
  • SALES ENGINE  |  THURSDAY, JUNE 16, 2016
    [Advertising, Media] Digital Marketing Requires Different skills
    That’s not to say that these functions aren’t necessary anymore—the marketing jobs of the old world still exist--branding, advertising, public relations and events. An even bigger challenge than diverting resources lies with the skill sets themselves, because the requirements have also changed dramatically in the digital world.
  • OPENTOPIC  |  WEDNESDAY, JUNE 15, 2016
    [Advertising, Media] 5 Influencer Marketing Statistics You Can’t Afford to Ignore
    Opentopic blog >> business2community.com These days, media channels inundate consumers with more paid advertisements than ever before. Not surprisingly, the impact of this is that people trust paid advertising less and less. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Advertising, Media] Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Designing your Website to Increase Conversions
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. New Guide Delivers Five Advanced Web Design Techniques. Phoenix, AZ.  KEO News
  • JUNTA 42  |  WEDNESDAY, JUNE 15, 2016
    [Advertising, Media] 9 Actions Content Marketers Need to Do Right Now
    It’s OK to use other types of marketing, like direct mail or traditional advertising , to communicate with these particular audiences. Include media companies, bloggers, influencers, and competitors. This is what the present and future look like with brands buying media companies. hope this list is helpful. 1.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Advertising, Media] How to Master Local Lead Generation
    Moreover, make sure that you have a positive social media presence and interact with your audience there as frequently as you can. Localized Paid Advertising. Advertising has always been an effective way to get your business’ name out there. simple way to locally advertise your business online is through Google AdWords.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Advertising, Media] 10 ways to beef up your social media program
    Opentopic blog >> clickz.com In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for Wendy’s, in which she demanded to know “Where’s the beef?” at a make-believe fast-food restaurant. Well, the same. Marketing ROI Cmo marketing roi
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 14, 2016
    [Advertising, Media] Dynamic Creative in B2B
    Matches advances in media – recent ad-tech/mar-tech advances have enabled marketers more than ever before. Advertising & Media , Demand Creation , Inbound Marketing , Marketing Agency , Marketing Campaigns , Marketing Planning , Marketing Technology , Outbound MarketingProven. Market-tested. Data-driven.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Advertising, Media] 10 Killer Social Media Advertising Hacks For Content Marketers
    Organic reach in social media? Opentopic blog >> business2community.com Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. It’s pretty much dead. Half of.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Advertising, Media] How To Increase Newsletter Subscriptions With Personalized Recommendations
    Be it leads for advertisers, newsletter subscriptions, or anything else that helps meet your marketing goals. This type of trust can happen instantaneously, or take time – but either way it’s worth it in the long run for the health of your database, advertiser revenue, newsletter, publication, and more. Media
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Advertising, Media] 5 Ways B2B Marketers Can Learn to Love Facebook
    Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. And Um … maybe not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2016
    [Advertising, Media] Podcasts and advertising: Meet social media’s new super power
    Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. Podcasting is the little advertising engine that could. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Advertising, Media] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    This March, however, The Wall Street Journal reported that Genius finally hired its first chief revenue officer as it prepared to build an advertising business. Media Social Featured Genius native adsAs the community grew, the focus broadened from just rap lyrics to all music, some poetry, and even historical documents. Can it be both?
  • JUNTA 42  |  SATURDAY, JUNE 11, 2016
    [Advertising, Media] This Week in Content Marketing: Content Marketing as a Profit Center
    Finally, we’re excited to report that snack-food giant Mondelez is joining Pepsi and Red Bull in adopting a media approach to content marketing. Robert believes there will be a huge opportunity for content on mobile, as marketers figure out that mobile advertising isn’t very efficient. This week’s show. Sponsor (42:58). Ready?
  • CONTENTLY  |  FRIDAY, JUNE 10, 2016
    [Advertising, Media] ‘Ground Control to Silicon Valley,’ and 4 Other Stories You Should Read
    The Washington Post: The end of ‘shrink it and pink it’: A history of advertisers missing the mark with women. Here’s what you missed while you were either lamenting or cheering Gawker’s bankruptcy… The Atlantic: A Computer Tried (and Failed) to Write This Article. Selected by Noah Waldman, editorial intern.
  • READYPULSE  |  FRIDAY, JUNE 10, 2016
    [Advertising, Media] Social Advertising, Is it Worth It?
    This brings us to the topic of social advertising. While there are many advertising tools and tactics available to marketers, social advertising is one that’s undeniably controversial, challenging and intriguing, all at the same time. According to the Altimeter Group , Advertisers spent $5.1 What is it? Conclusion.
  • CONTENT STANDARD  |  FRIDAY, JUNE 10, 2016
    [Advertising, Media] What Will Mobile Marketing Look Like in the Next Decade?
    These trends might suggest that users are becoming more engaged with the media that they consume—after all, more people are spending more time consuming more content on mobile. The response to this has been a largely traditional advertising one—interupt people’s attention, capture them in the first fives seconds, and then hold them.
  • KEO MARKETING  |  THURSDAY, JUNE 9, 2016
    [Advertising, Media] KEO Marketing Wins Two Prestigious American Business Awards
    KEO Marketing Recognized for Client Website Redesign and Social Media Excellence  . The company’s solutions include website design and development, marketing strategy, brand positioning and messaging, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more.
  • CONTENTLY  |  THURSDAY, JUNE 9, 2016
    [Advertising, Media] Chewbacca Mom Is Just the Beginning
    As Facebook continues to transition away from a social network and becomes a content network in order to attract advertiser money, as I’ve argued  previously , creating the conditions to foster viral hits like Chewbacca Mom is a top priority. Because they’re embeddable, media companies can easily share them.
  • HINGE MARKETING  |  THURSDAY, JUNE 9, 2016
    [Advertising, Media] 5 Techniques with the Greatest Return on Marketing Investment
    Integrating a webinar with social media can also encourage audience participation, building visibility and reputation simultaneously. Requiring minimal effort, a physical piece of mail can stand out from a cluttered email inbox. 5) Online advertising. But first, let me bring you up to speed on how we made the calculation.
  • CEROS  |  WEDNESDAY, JUNE 8, 2016
    [Advertising, Media] Can You Quantify the ROI of Great Storytelling?
    The #ShareACoke campaign, where Coca-Cola printed names on its cans and bottles and asked customers to share the story on social media, has been a massive hit. Today’s customers are smarter than ever and can see right through a self-serving advertisement. This post, Can You Quantify the ROI of Great Storytelling? Happy reading!
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Advertising, Media] Medium Is Becoming a Major Platform, for Better or Worse
    The Ringer isn’t the only name-brand media operation to turn to Medium. Since Medium relies on native advertising and sponsorships—Miller Lite, for example, sponsors The Ringer—instead of banner ads, audience size is a major selling point. Media Featured Medium platformsOn June 1, Grantland came back—sort of.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Advertising, Media] Brand Newsrooms Descend Upon Euro 2016
    This explosion in real-time content is perhaps the biggest advertising trend at this year’s tournament, and it’s easy to see why. Local and regional news outlets will distribute all of the content, as well as McDonald’s website and social media channels, such as its @BetterPlayUK Twitter account. Take Adidas.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Advertising, Media] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.
  • KAPOST  |  WEDNESDAY, JUNE 8, 2016
    [Advertising, Media] Yes, Virginia, Brand Awareness Really Does Increase Sales
    The marketing director put together an integrated and comprehensive strategy that included content development, email, social media, and paid advertising. Once upon a time, a group of executives were listening to a presentation on what their marketing strategy should look like. One executive spoke up. The meeting concluded.
  • CONTENTLY  |  TUESDAY, JUNE 7, 2016
    [Advertising, Media] This Study Shows Publishers Actually Lose Money Running Bad Ads
    But according to a new study published in the Journal of Marketing Research, such intrusive advertising may actually be bad for business. Titled “The Economic and Cognitive Costs of Annoying Display Advertisements,” the research was worked on by a five-man team, headed by Daniel G. A friend shares a great article with you.
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2016
    [Advertising, Media] Surefire Social introduces SurePulse “webmaster tools”
    Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2016
    [Advertising, Media] Skills CMOs Look For When Building a Modern Marketing Organization
    Social Media. The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Advertising, Media] 3 Beer Brands Brewing Great Social Media Campaigns
    Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. Or you can brew up a social media campaign with a flavor that’s as unique as your beer. New Belgium.
  • BIZNOLOGY  |  MONDAY, JUNE 6, 2016
    [Advertising, Media] 6 studies show why Facebook organic reach is declining so quickly
    Advertising is Facebook’s primary source of revenue. CAN’T BEAT ‘EM; JOIN ‘EM – COMBINE ORGANIC AND PAID ( CONTENTLY ): In a case study for Castrol Motorcycle Oil, the first phase involved an organic social media marketing campaign for six months. When Paid Social Media was added, this hiked up the number of new fans.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2016
    [Advertising, Media] Looking for a job? Here are 8 reasons you need to blog
    Your blog community can certainly become a professional network that helps you get to that next level. 3) Engaging versus advertising. No matter how creative you get, a resume is still an advertisement. Your blog community can certainly become a professional network that helps you get to that next level. 3) Engaging versus advertising.
  • CONTENT STANDARD  |  SATURDAY, JUNE 4, 2016
    [Advertising, Media] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    Social media and the internet make it easy to connect with people all over the world on any topic, and users often try to do just that. As a result, a shared experience could include providing feedback on a community forum, live-Tweeting a television show, or streaming media from a concert. What Is a Shared Experience?
  • JUNTA 42  |  SATURDAY, JUNE 4, 2016
    [Advertising, Media] This Week in Content Marketing: Content Marketing Now Scientifically Proven
    Apple wants to go Hollywood – but isn’t interested in Time Warner (18:35): Even if Apple never made an actual move to buy Time Warner, a tentative discussion from last year shows that the iPhone maker is serious about getting into media content, according to Ad Age. Evergreen content. This week’s show. Content marketing in the news.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Advertising, Media] 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
    Internet advertising spend has grown steadily, but as Meeker’s chart demonstrates, that growth has stagnated over the past three years. 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising. Google and Facebook are threatening to become nothing less than an internet advertising duopoly.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Advertising, Media] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    particularly excellent example is BuzzSumo’s Knowledge Base , which features a “Use Cases” section, allowing the social media analysis platform’s audience to learn more about the app in the context of how they’re likely to actually benefit from it: 4) Provide social proof via media logos. Understanding NPS and the Trust Index.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2016
    [Advertising, Media] How B2B Marketers Can Get Better Targeting and Deeper Insights
    Personas can be leveraged across several departments such as sales, marketing, advertising, and customer service. Download Audience Data Management: Driving Top-of-Funnel B2B Prospects Through Digital Advertising and learn more about how B2B marketers can get better targeting and deeper insights by utilizing a DMP. Data Management
  • CONTENT STANDARD  |  THURSDAY, JUNE 2, 2016
    [Advertising, Media] Is Budweiser’s “America” Content Strategy the Best Rebrand Ever?
    As Budweiser has always done, it looked to its advertising department, and that brain-trust had another bold idea: “Let’s just name the beer after America?” Those impressions cover both news reports and social media posts. Instead, it harnessed social media and traditional news to promote its story.
  • VISUALLY  |  WEDNESDAY, JUNE 1, 2016
    [Advertising, Media] 7 Commandments For A Good Content Experience
    The makers of the ad blocking software Adblock Plus  recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement. It’s no secret that consumers are taking control of what content they choose to see.
  • KEO MARKETING  |  WEDNESDAY, JUNE 1, 2016
    [Advertising, Media] KEO Marketing Wins 2016 BMA B2 Award of Excellence for Digital Advertising
    Known as the B2 Awards, the entries in the competition were judged by some of the country’s top BMA leaders in B2B marketing and advertising. KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution  . PHOENIX, Ariz., About KEO Marketing Inc. KEO News
  • READYPULSE  |  WEDNESDAY, JUNE 1, 2016
    [Advertising, Media] Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
    With social media, brands benefit from positive contributions from their fans and followers without even having a formal influencer marketing program. With the advent of social media, celebrities aren’t the only ones with mass followings and social status. Most brands have used social influencers in one way or another.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Advertising, Media] 4 Reasons Snapchat Lenses Are a Genius Ad Product
    Because the format runs opposite to almost everything that defines modern digital advertising. 1. Media buyers have an almost infinite amount of options when it comes to placing their ads. That may seem good, but the result has mostly been a hollowing out of ad revenue for the media companies running the ads. Scarcity. Choice.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2016
    [Advertising, Media] 9 Reasons Marketers Need a Data Management Platform
    No matter how hard marketers try to embrace organic channels and word of mouth, paid advertising continues to drive results. Data contained in systems that a company already manages, like a website, social media, CRM, retail point of sale, call center, and mail. Third party data is generally used for programmatic advertising purposes.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Advertising, Media] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    Persona-Based Reporting For Targeted Media. If you’re spending on targeted advertising, such as account-based retargeting or LinkedIn advertising then you have the ability to target potential customers along demographic and firmographic factors. Welcome back to our final lesson on marketing operations success. marketing data.
  • FATHOM  |  TUESDAY, MAY 31, 2016
    [Advertising, Media] Where Does Public Relations Fit in the Marketing Technology Landscape?
    This growth has been influential in many areas of marketing—including, Sales Automation Enablement & Intelligence, Social Media Marketing & Monitoring, Display & Programmatic Advertising, Marketing Automation & Campaign/Lead Management, and Content Marketing. So, PR supports marketing and marketing supports sales.
  • CONTENT STANDARD  |  TUESDAY, MAY 31, 2016
    [Advertising, Media] 5 Ways Snapchat Marketing Can Help Brands Go Local
    But while its arrival comes years after Facebook and Twitter matured into social media giants , Snapchat’s efforts to monetize through marketing and advertising opportunities are keeping pace with its rapid growth. Marketing Social MediaOwn Your Location. Pop-Up Marketing Plays. Time-Sensitive Offers. Value-Added Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2016
    [Advertising, Media] How do you make your content the signal instead of the noise?
    Related Stories Why “rich content” is central to your social media strategy The silver lining in the bad news about content marketing The business case for unbranded content Brand bullying and other things that need to change Are you ready for the mega-shift from social media to private media? Check it out!
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Advertising, Media] The 23 Best Content Ideation Tools
    Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. SmartBug Media.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Advertising, Media] 10 Excellent Examples of Video Marketing on Facebook
    Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Over the past few years, you've likely seen a ton of media coverage surrounding the Syrian refugee crisis. Sometimes companies struggle when advertising with new technology.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 30, 2016
    [Advertising, Media] Why Data-Driven Marketing Is The Next Big Thing
    The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. Content Marketing
  • JUNTA 42  |  SATURDAY, MAY 28, 2016
    [Advertising, Media] This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’
    Finally, we’re convinced that a grim, self-serving prognosis on the future of media, agencies, and brands by an outspoken executive isn’t accurate. Robert and I are both very excited that the studio is structured as a media company within PepsiCo, much like Red Bull Studio. This week’s This Old Marketing example: Playmobil.
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Advertising, Media] Is “Sadvertising” an Effective Video Marketing Strategy?
    Dubbed “sadvertising,” this type of tug-at-the-heartstrings advertising has grown recently as a marketing trend. In fact, some advertising agencies report that brands are explicitly asking for content that will make viewers cry, Fast Company reports. If given a choice, I’ll always skip an ad versus sit through it.
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Advertising, Media] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    One of the first videos I ever worked on was meant to be an experiential brand piece for an advertising startup. So you’ve asked the right question, and now you have an idea for some content that should perform well with your social media audience. Our social media addiction to video doesn’t seem to be waning anytime soon.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Advertising, Media] Why Improv Comedy Is the Next Big Marketing Trend
    “Oh crap, that’s terrible,” she says, “everyone works in advertising.” Brands and advertisers are increasingly finding value in improv comedy—both as a form of branded content and a business tool. In 2015, UCB Theater taught a workshop for sales executives at Advertising Week titled The Art of the Pitch.
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