• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Advertising, Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Advertising, Media] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Advertising, Media] Social Media and the Stock Market: A Lesson in Global Manipulation
    Yet shockingly, the corporate and financial worlds have not yet grasped this aspect of social media. What happens when a company’s social reputation is left in the hands of a social media platform that can actually influence the emotional state of over a billion people? Social Media & the Stock Market. Read on. Read on.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Advertising, Media] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    About a year ago, I was asked to share my vision of that future by contributing to the Wharton Future of Advertising Program’s “ Advertising 2020 ” project, along with a great variety of other fine contributors. The challenge of this dawning reality is that advertising is becoming both specialized and decentralized.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Advertising, Media] How to Promote Your Content Using Paid, Earned & Owned Media
    The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. These result when media outlets invite company executives with a very specific expertise to write for them. Native Advertising (Content Discovery Networks). Social Media. Syndication.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 13, 2014
    [Advertising, Media] Content Marketing — “ Storytelling ” for Today’s Marketer
    As the advertising and marketing world begins to understand and deploy content marketing, so come with it the “best practices.” Related Stories Social Deployment And Content Marketing are NOT the Same How To Grab Attention with Your Social Media Updates How to Make Your Content, Messages and Ideas Stick. Content Marketing
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Advertising, Media] 6 Ways to Make Guerrilla Marketing Work For You
    The term was actually coined in 1984 by American advertising executive and writer Jay Conrad Levinson. Remember, consumers are inundated with as many as 2,904 media messages on any given day, and will positively recall only four. Frontline covered a malls floor with this advertisement for flea and tick spray. Interested?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Advertising, Media] The Time for Twitter is NOW
    Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Some of the podcast highlights: How Twitter is giving a free advertising bonus most businesses don’t know about. 'Are you using Twitter for your business? It’s just one click away!
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Advertising, Media] Nurturing Cold Social Leads is a Lot Like Online Dating
    never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Social media has done for businesses what online dating did for singles. Social Media Marketing 'I hate to admit it, but I know a lot about online dating.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Advertising, Media] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    For example, before finalizing the title for a blog post to support the downloadable presentation we put together for Halloween 2013 , we brainstormed several titles before choosing a working title, and then revised that title further to come up with the final title: 13 Stats to Spook Your Boss Away From Traditional Advertising. Great!
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Advertising, Media] 4 Steps to Creating Advantageous Advertorials
    Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab. Have you tried native advertising or paid content?
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Advertising, Media] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    virtual environment littered with keyword-stuffed brochure websites and teen-heavy social media platforms. reflected on your website, social media platforms, online content, etc.). 'At first glance, it sure seems like digital is complicating marketing, and ruining things for marketers. Heres how the argument goes: 1. Heres why.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Advertising, Media] You���re Taking These Marketing Maxims Way Too Literally
    Long before there was Google and blogging, we had media properties called newspapers and magazines. And I’m not saying you shouldn’t experiment with different media in an attempt to appeal to more prospects who have a great variety of media consumption preferences. am saying: Paying for content is advertising.
  • WRITTENT  |  TUESDAY, AUGUST 5, 2014
    [Advertising, Media] 11 Content Writing Secrets from the Pros
    That’s why  MarketingProf’s Ann Handley encourages her fellow experts to shift away from the campaign mindset that was so popular back in the age of classic advertising. 'Image source. What’s the difference between you and really successful bloggers? It’s probably a lot less than you think. Image credit:  lonelybrand.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Advertising, Media] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Because it was the crazy dot-com boom, as a 23-year-old, I got to spend millions (literally) on advertising with companies like AOL and Excite (remember them?). ACS was a consulting company and we started out doing SEO for dozens of company and then eventually got into other areas such as social media, web design, and more. Mike Volpe.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Advertising, Media] The Lowdown on Native Advertising
    'Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour. One thing’s for sure – native advertising is a big business. In fact, it was recently estimated that native ad spending on social media would grow from $3.1 Do We Trust It?
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 5, 2014
    [Advertising, Media] 5 Things You Must Know About Your Buyer Persona To Generate Leads
    So how does a marketer appeal to their prospective customers if they can’t interrupt them with traditional methods like advertising, cold calling, direct mail and email spam? And from their behavior observed at conferences, social media, etc. Here''s how to stop guessing about your buyer persona and know. With content. We this.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Advertising, Media] Social Media Referral Traffic Tactics
    Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. Social Media 'By Hannah Beacham. Not Forgotten.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 4, 2014
    [Advertising, Media] James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]
    'We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. The impact this has had on business goes beyond the technical challenges of maintaining influence and predicting revenue performance. James shares the two things that CMOs today need to do to effectively respond to this change.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Advertising, Media] How to Avoid Becoming a Marketing Fossil
    Now, consumers are talking about your brand on social media in real time, whether you’re participating or not, and every customer service interaction on Facebook or Twitter comes with an audience of potential buyers. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start? 2) Make Real-Time Marketing the Norm.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 4, 2014
    [Advertising, Media] Recycling: Good for the Environment and Your Marketing
    The channels that most marketers use to share their content consist of: Major social media outlets (Facebook, Twitter, LinkedIn, and Google+). Paid advertising. 'If you have great content, why not reuse it? The reality is that most people aren’t seeing the content you share the first time, the second time, or even the third time.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Advertising, Media] Maximize your social media marketing with Twitter’s new analytics
    Not a Twitter advertiser? Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. Best of all, Twitter separates organic metrics from paid ones, so if you do advertise on Twitter, you can easily see how your ads are performing. No more! That’s OK – you can still access the analytics!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Advertising, Media] Resistance to Change and Surviving Content Shock
    'I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. Competing on Facebook will require more expenditures on quality content, paid Facebook advertising, or both. Hang with me? That is a true business nightmare. An example.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Advertising, Media] Lead Generation: It’s all about building relationships
    So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Steve: That’s crazy!
  • WINDMILL NETWORKING  |  THURSDAY, JULY 31, 2014
    [Advertising, Media] We’re Doing it LIVE! reddit LIVE!
    Related Stories The New Influence of Points and Voting on reddit How to Use Location Targeting in reddit Advertising Brand Management and Social Media Monitoring Hacks for reddit. 'Real-time updates. What does that mean to you? Does it mean being able to communicate with friends or people with shared interests instantaneously? Reddit
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Advertising, Media] Google+ is an island of misfit toys
    There’s no advertising. But Chris,” you say, “you’re the most persistent, prolific, and committed social media devotee that I know.” Content Marketing Social Media Marketing Facebook Gmail Goliath Google Google Plus Los Angeles Meta Network San Francisco Stacy Horn YouTube Birds of a Feather Flock Together. get it. get it.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Advertising, Media] 9 Keys To Brand Publishing Success
    'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. “Every dollar spent on banner advertising is wasted,” The attendee continued. Programmatic platforms and media buyers can insert them. “The audience has spoken. They want stories.”
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Advertising, Media] The Inbound Marketing Methodology Explained [VIDEO]
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – Here’s how Jay Baer explains social media. Social media is gasoline.” Inbound Marketing. So what can you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 28, 2014
    [Advertising, Media] The Twitter Book that changed everything
    Twitter has developed innovative advertising programs that are accessible to businesses with nearly any budget. Expanded discussion of advertising opportunities for all budgets. Twitter has developed innovative advertising programs that are accessible to businesses with nearly any budget. What does Twitter mean today? ForReal.
  • E-QUIP  |  SUNDAY, JULY 27, 2014
    [Advertising, Media] 5 Essentials for Recruiting Success
    Both can be served by targeted marketing assets such as your website, brochures, fact sheets, social media, and videos. fundamental difference with prospective employees, of course, is that most aren''t advertising their availability like clients do through solicitations for proposals. Define your value proposition. Tough question?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Advertising, Media] Paid Search & The Truven 15 Top Health Systems
    'As a follow-up to our recent publication, Social Media Benchmarks for Health Systems , we wanted to take a look at how the same health systems are using pay-per-click (PPC) advertising. We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Advertising, Media] Do B2B Companies Really Need to Be on Facebook?
    'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. What are you trying to accomplish with social media? B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Advertising, Media] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 'By Rob Petersen, {grow} Community Member. It is now #2 behind TV. It is now #2 behind TV.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Advertising, Media] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you''re a brand. 15% would complain about (or shame) the company/brand in social media. 47% of people recommend the brand in social media. 42% of people praise the company in social media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Advertising, Media] The Future of Social Marketing Automation is Here (And Improving)
    2013 study of marketing professionals identified “social media marketing” as the second-most powerful trend contributing to the formation of the “modern marketer” — after the ability to track marketing ROI with technology. Social Media The hold up has been partly cultural and partly technological.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Advertising, Media] 5 Reasons LinkedIn Has Lost Its Luster
    Adding to the confusion, many social media experts jumped on endorsements as a way to get someone’s attention. So the next time someone endorses you, remember this: your connections are now choosing what information LinkedIn has about you, and advertisers are using that information to market to you. And that was good! ” 4.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Advertising, Media] Facebook Introduces “Buy” Button – What It Means for Your Biz
    Here’s how the new advertising product will appear on Facebook: Image courtesy of the Facebook blog. Breaking News Social Media advertising Buy Button e-commerce Facebook social network 'Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Advertising, Media] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    You can amplify your content through a variety of ways, including paid promotion, social media, email, link earning , etc. Optimize their social media profiles and or help them write content for your company’ site. The most important step: Make the media’s job easier. Visits = readers and readers = advertisers.
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Advertising, Media] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Advertising, Media] The C-Word and Higher Education Marketing
    Fathom’s Education Quarterly Standard decomposes this trend more completely, but from a 30,000 ft view we see  increased participation in online advertising of all kinds, and much more social media and content strategy expertise and creativity  – all to engage with and attract potential students.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Advertising, Media] 23 Outstanding Social PR Guides
    But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. ” What’s Changed, What Hasn’t in Media Relations by Business2Community. ** 5 STARS.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Advertising, Media] ? 5 Tips for Marketing in a Highly Regulated Industry
    So while the Federal Trade Commission (FTC) has truth-in-advertising, credit, and privacy standards that apply to all businesses, they also have some rules and compliance guides for particular industries. And With new social media channels popping up every day, this volatile situation is only going to escalate. Ed. ).
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Advertising, Media] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    One of the essential themes in my talk was the concept of trust—specifically why employee use of social media can establish connections with communities in ways that traditional advertising has never been able to. Salesforce wrote an article last year listing 45 ways to build brand trust through social media.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Advertising, Media] Don't Miss Out! Catch Up on This Week's Most Shared Content
    Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. Twitter recently unveiled a new tweet activity dashboard that will provide advertisers, Twitter Card publishers, and verified users real-time data about their individual, organic tweets.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Advertising, Media] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    'Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 51% responded “somewhat effectively”.
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Advertising, Media] Don’t Make Marketing Decisions Based on Bad Data
    When new leads come in, along with the contact information being collected, the source where they originate should also be captured, whether that is organic search, advertising, prospecting, or any other marketing activities. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data. How Do You Prevent Bad Data?
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Advertising, Media] Is Author Rank Really Relevant?
    Advertising shields have been put in place and are getting more effective. Focus on relevance, looking for opportunities to link back to your content on legitimate sites with guest posts, via social media, and any which way that can be described as user-focused. Understand: Google’s in the advertising business. Authorship.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Advertising, Media] How Your Brand Can Avoid These 5 Social Media Mistakes
    Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about? Sure, it’s great to build your presence on social media channels, but keep in mind they’re not truly yours. 'Oreo. Starbucks. Coca-Cola.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Advertising, Media] Customer Lifecycle Marketing: Reporting, Part 1
    The typical B2B company uses some combination of content marketing, advertising, social media, tradeshows, media relations, and optimizes web efforts with search engine optimization. Social shares : The number of shares in the given tracking period for each social media site you track. Attract. How popular is your brand?
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Advertising, Media] Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]
    The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . He shares how one Google advertiser has successfully combined old guard creative marketing skills with new marketing intelligence mechanics to succeed in search.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Advertising, Media] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
  • E-STORM  |  WEDNESDAY, JULY 16, 2014
    [Advertising, Media] The Executive Guide to Programmatic Media Buying – Programmatic Simplified
    'Even though programmatic buying has been an industry buzzword for over 5 years, I have a feeling that many marketers are not completely clear on what this ‘new’ way of media buying is and what it really means for their business. Display Advertising Online Marketing Trends
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Advertising, Media] Does blogging still matter in 2014?
    Readers used comments to engage with the author, but that role is now dominated by other social media outlets. My mentors used to say that blogging is the best advertising for the products and services you offer on your website. Your services and products are the best advertising. 'By Mars Dorian, {grow} Contributing Columnist.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Advertising, Media] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media. This really boils down to the nature of earned media. Please check out @SocialEmployee media buzz! So what is the right balance to strike? Master the 80/20 Rule.
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Advertising, Media] 5 Tips for Better Twitter Advertising
    Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 15, 2014
    [Advertising, Media] Are You Ready For Marketing 2020?
    Today, agencies are absorbing the impact of programmatic buying, the increasing backlash against interruptive techniques from consumers, the decreasing number of ways to “game” search engine optimization and the decline of insertions with traditional media channels. Today, The Mad Men Are Truly Mad. Will The Last One Here Turn Off The Lights?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Advertising, Media] If I were the King of Facebook …
    Why is Facebook advertising no better than TV? Related Stories New insights into online radio, podcasting and Google + The economics of social media and why the Facebook-WhatsApp deal makes sense Five unusual podcasting tips from the trenches Is being disruptive a business strategy? Why is Facebook advertising no better than TV?
  • LEADERSHIP  |  TUESDAY, JULY 15, 2014
    [Advertising, Media] 10 Ways to Empower Channel Partners and Drive Sales Growth
    Branding, advertising and promotional tools and support. Show them how to leverage social media. Many B2B players today have started realizing that volume of social media activity alone cannot fuel demand generation. The reality is that the demand generation responsibility rests almost entirely with the manufacturer.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Advertising, Media] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    There''s only one catch: The new tool is only available to Twitter advertisers, Twitter Card publishers, and verified users. The number of retweets, replies, favorites, follows, link clicks, embedded media clicks, detail expands, user profile clicks, and email shares each tweet has received. How does media perform in your tweets?
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Advertising, Media] 77+ Resources for Amazing Copywriting
    AdCopyWriting – A website about marketing, advertising, and writing stuff that sells. Copywriting Cheat Sheet – An embeddable cheat sheet infographic that covers the basics of writing copy for email, social media, and the web. Spend it copying (by hand) web copy, advertisements, and headlines written by the best in the business.
  • WINDMILL NETWORKING  |  MONDAY, JULY 14, 2014
    [Advertising, Media] Why You Can’t Use Consumer Reviews to Prove your Ads
    According to a recent advertising law case, the answer is no. Regulatory Framework Before exploring this case, let’s first lay out the regulatory framework for advertising … Continue Reading. Social Media and the Law 'Consumer reviews online can launch or crucify a business. Does that mean they can also prove your claims?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Advertising, Media] 25 ideas for your social media network strategy
    'Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. 7)     Look through other social media accounts. But a network plan?
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Advertising, Media] Which Brand Won the World Cup?
    It’s hard to say which brand has achieved the most impact without access to data, but to me one of the most interesting advertisers was Beats by Dre stereo headphones. Their official sponsorship of the World Cup is a great help, and they’ve done well on social media, with the Brazuca Ball Twitter account racking up nearly 3.2
  • VERTICAL RESPONSE  |  FRIDAY, JULY 11, 2014
    [Advertising, Media] Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Jason Miller , Sr. Miller provides excellent tips for small businesses on why using Sponsored Updates in LinkedIn as part of your social media strategy is a good idea.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Advertising, Media] Capture Customers’ Imagination with Corporate Journalism
    There’s too much email, too much advertising, and too many marketing messages. Research shows that consumers believe traditional news media like the Wall Street Journal and CNN. 'There’s an information overload and you can feel it. Restaurants have TVs and loud music. Our smart phones are constantly notifying us.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Advertising, Media] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    When you''re starting from scratch, it can be tempting to push your message with advertising, email blasts to purchased lists, cold calling, trade shows. The new deck is a visual guide for entrepreneurs who want to grow their business using SEO, blogging, and social media. 'Trying to get found as a startup is no easy task.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Advertising, Media] Marketing Agency Leaders Discuss: The New Agency Model for Success
    'It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. There’s a new agency model emerging, as agencies go from a focus on outbound advertising campaigns to engaging more deeply in the entire outbound – and inbound – marketing process. Agency
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Advertising, Media] Where does Google+ fit into your B2B Marketing plans? [infographic]
    After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. In addition, you’ll be able to take advantage of all the tools associated with Google’s social media service, including Google Hangouts.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Advertising, Media] Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
    'Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Who’s doing it right?
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Advertising, Media] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    'Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. If you don’t plan on doing all three of those things—consistently—then it won’t benefit you to invest in social media. Manufacturing Social Media Uncategorized
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Advertising, Media] B2B Demand Generation Experts—A Call to Arms
    Pay to play models in social media channels such as Facebook. Read 5 Ways to Optimize Social Media Channels and Get Results. Break free from the clutches of paid advertising. Free yourself from being dependent on paid forms of marketing and advertising such as PPC. 'Time to Declare Independence and Take Control!  .
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Advertising, Media] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    fans are also turning to social media to see what other fans have to say. Advertising. Social Media. 'Author: Stephanie Barnes With only Brazil, Argentina, Netherlands, and Germany left, many countries are mourning the end of the World Cup – but major brands are betting you aren’t over your futbol fever just yet. Star Power.
  • ENGAGE  |  MONDAY, JULY 7, 2014
    [Advertising, Media] This Week in Content: A Content Marketing Refresh
    And so has digital marketing—while Pay Per Click (PPC) advertising once ruled, these days brands are interested in creating long-term relationships with consumers through true content marketing strategies. Social Media Marketing and Content Marketing: What’s The Difference? Social Media Today. Inquisitr. Marketing Land.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Advertising, Media] A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]
    And with the decline in organic reach , more and more companies are using Facebook advertising to do just that. It''ll teach you how to: Target Facebook advertising and content to people who have visited your website, used your app, or signed up for an email list. PPC Social Media 'Don''t think you have an audience on Facebook?
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Advertising, Media] Hinge’s Fab Five: June 2014
    While it can be an effective advertising tool, Google Adwords is also a complex program. This post, complete with plenty of visual aids, provides 10 key steps to make your online advertising even more successful. Henley Wing, Social Media Examiner. What You Should Expect From Your Marketing Department. On Google+ or LinkedIn?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Advertising, Media] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. 'Today''s email vendors face an interesting business challenge.
  • WRITTENT  |  THURSDAY, JULY 3, 2014
    [Advertising, Media] 9 Sure-Fire Copywriting Formulas to Grow Your Audience
    While there are a number of both battle-tested and brand spanking new  copywriting tips and formulas in existence, there are a handful that translate especially well to forms of content outside of advertising and sales. Originally created as an advertising formula for copywriting, this one also lends itself well to other content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Advertising, Media] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. 'By Mandy Edwards, {grow} Community Member. He (she?) Buffer.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Advertising, Media] 6 Ways to Make Social Measurable
    'Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. For the most part, people are more likely to trust their friends and family than to trust advertising, which is what makes social so powerful. Social Media But how can you measure your social marketing ? Shares.
  • MARKETING ACTION  |  WEDNESDAY, JULY 2, 2014
    [Advertising, Media] Drip Marketing 101: Benefits and Best Practices
    Consider using timed social media posts, SMS text messages, direct mail such as letters, postcards, brochures, and printed newsletters, as well as phone calls. But if they don’t work as advertised, they can alienate your potential customers as well. Use social media to push out “something of the day” to your followers. Too late?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links. “NoFollow” helps disclose that paid advertisements have goals outside of search engine ranking.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] How to Set up LinkedIn Sponsored Updates
    With a click of the launch campaign button, your advertising is now in motion. Social Media advertising linkedin Social Media Marketing social network Sponsor update 'LinkedIn has always focused on the professional audience from the very beginning. However, like other social networks, LinkedIn evolved.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Advertising dollars underwrite everything else, including self-driving cars.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] The 4 Things Digital Marketers are Missing
    You have access to search patterns, interactions with advertising, and conversations on social media to help you make informed, data driven decisions about how your customers ARE behaving – not how you think they’ll behave. ROI-Driven Metrics. However, it is possible to measure too much. How many items are on your list? In Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] Is being disruptive a business strategy?
    MLT Creative is an occasional business partner and an advertiser on {grow}. by PeterJ42 Related Stories Two technologies that will disrupt marketing strategy New insights into online radio, podcasting and Google + Where does social media fit in the marketing mix? But here is the nagging question I’ve had tumbling through my mind.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Advertising, Media] 5 Little Ways to Get More Facebook Likes
    5) Pay for new Likes (Fans) using Facebook Advertising. 25 Ways to Get More Social Media Followers. Social Media 'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. link to your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 29, 2014
    [Advertising, Media] How to find homegrown content marketing evangelists
    'Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm.  Many companies are insisting that social media and content creation be homegrown rather than outsourced to Madison Avenue. But how do you find these people? It’s enthusiasm. Retail Staff.
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Advertising, Media] What is Integrated Digital Marketing (IDM)?
    Or to have just a strong social media strategy? Using Paid search tactics such as Google Ad Words will offer your brand numerous ways to micro target prospects more cost-effectively than many traditional forms of advertising. Not unless they are integrated! What exactly is IDM? Watch and learn. Follow @Spenceafied. Defining specific.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 27, 2014
    [Advertising, Media] The New Influence of Points and Voting on reddit
    Before getting into these changes, what this means for redditors, and what this means for marketers and advertisers, we first need to understand how voting systems influence that very nature of social websites. 'On June 18, reddit announced a change to their traditional voting system and how it’s displayed. Reddit
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Advertising, Media] The World Cup of Marketing Part 1: Nike Vs. Adidas
    The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media. In fact, brands are projected to spend upwards of $75 million on official sponsorships, advertising, and social media campaigns around the World Cup. Social Media. Video.
  • CRIMSON MARKETING  |  THURSDAY, JUNE 26, 2014
    [Advertising, Media] Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]
    PPC ROI: The return on PPC investment Informatica expects from its advertising program and how Informatica fine-tunes its keyword approach across various regions. She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Advertising, Media] Skepticism on Gallup’s Gloomy Social Media Assessment
    'A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Advertising, Media] Why CEOs Shouldn’t Trust Marketing
    Coca-Cola, with their sophisticated measurement infrastructure, concluded that social media buzz doesn’t impact sales. Coca-Cola, with their sophisticated measurement infrastructure, concluded that social media buzz doesn''t impact sales. 'By Eric Wittlake, {grow} Contributing Columnist. in 10 CEOs don’t trust marketing.
  • LEADERSHIP  |  TUESDAY, JUNE 24, 2014
    [Advertising, Media] Interesting Infographics: Top Social Media Questions that Marketers Want Answered
    'What is your social media plan for the rest of the year? Paid advertising? This infographic from Ciceron based on Social Media Examiner’s 2014 Social Media marketing Industry Report lays out what should be in your social media plan plus the burning questions that marketers want answered. Facebook? LinkedIn?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Advertising, Media] The Marketing Industry According to Google Autocomplete
    Marketing and Advertising According to Google Autocomplete. 2) Advertising is. 4) Advertisers are. Social Media According to Google Autocomplete. 1) Social media is. 2) Social media is for. 'You know when you’re so close to another person that they literally finish your sentences for you? 5) CTAs are.
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Advertising, Media] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media: Videos can easily be used to explain your products or services to potential customers.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Advertising, Media] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    The Internet forced marketers to go digital, using new online strategies (email, banners, and PPC ads) in conjunction with traditional offline advertising (TV, radio, direct mail, and print) to drive prospects to a web address to fill out a form or make a purchase. 'Everyone today has a smartphone. Display: U.S. Call Routing Call Tracking
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Advertising, Media] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    The Internet forced marketers to go digital, using new online strategies (email, banners, and PPC ads) in conjunction with traditional offline advertising (TV, radio, direct mail, and print) to drive prospects to a web address to fill out a form or make a purchase. 'Everyone today has a smartphone. Display: U.S. Call Routing Call Tracking
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Advertising, Media] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    The Internet forced marketers to go digital, using new online strategies (email, banners, and PPC ads) in conjunction with traditional offline advertising (TV, radio, direct mail, and print) to drive prospects to a web address to fill out a form or make a purchase. 'Everyone today has a smartphone. Display: U.S.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Advertising, Media] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    ” Not only are brands irritated that they’re having to pay a second time to reach their audiences on Facebook; but they’re becoming more skeptical of Facebook as an advertising partner overall. On top of declining organic reach and rising doubt in ad effectiveness, Facebook advertising is also getting more expensive.
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