• JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Advertising, Media] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. Among the bigger issues that we see here is that advertisers’ expectations with native advertising seem to be unrealistic in terms of volume and velocity. This week’s show.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Advertising, Media] B2B Marketing Trends for 2016
    New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Advertising, Media] B2B Marketing Trends for 2016
    New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Advertising, Media] B2B Marketing Trends for 2016
    New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] social media. B2B Marketing.
  • CONTENTLY  |  THURSDAY, MARCH 23, 2017
    [Advertising, Media] The Legally Hazy World of Cannabis Marketing
    Yet as state governments roll out progressive legislature, marijuana brands have hit an unexpected roadblock: advertising. Section 843 of the Controlled Substances Act prohibits “communications facilities” from advertising Schedule I drugs, which makes violating this provision a felony. If you look at a map of the U.S.,
  • ONALYTICA B2B  |  THURSDAY, MARCH 23, 2017
    [Advertising, Media] Which Department Owns Influencer Marketing?
    Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? Traditional broadcasting through the media is not as effective as it once was.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Advertising, Media] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Run social media advertising campaigns. You can use media companies to help promote your webinars, but they struggle too because they rely upon the same techniques mentioned above.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Advertising, Media] Storytelling Is Not a Strategy
    In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Advertising, Media] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. Interested? KEO News
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Advertising, Media] How Will Google’s Latest AdWords Changes Affect You?
    Close variants were introduced with the selling point that this would allow for capture of plurals, misspellings, or typos of the exact match and phrase match keywords to broaden coverage and save advertisers time from building out exhaustive keyword lists. What Does This Mean for Advertisers? Want to learn more about paid media?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Advertising, Media] What Does a Content Marketer Do? Answered by a Content Marketer
    Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. This question immediately makes me think of this image: ( Image Credit ). Researching. Creating.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Advertising, Media] All social media sites should offer profit sharing and ad revenue
    I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers. Liz Mannebach (@lizmbach) March 14, 2017.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Advertising, Media] New research reveals Americans migrating to three social media platforms
    Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. The decline of advertising opportunities and the impact on marketing. By Mark Schaefer.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Advertising, Media] Why Agencies Should Abandon Advertising and Invest in Owned Media
    The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. Another $1.1
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Advertising, Media] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    By installing life-sized "messes" throughout the streets of New York -- a giant, knocked over coffee cup and a gigantic melting popsicle -- the brand found a unique way to advertise its product and the solution it provides, with minimal words. The word "guerrilla," in its written form, seems very intense. What Is Guerrilla Marketing? Spill.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Advertising, Media] 6 Branding Mistakes Undermining Your Company's Image
    Consistency starts with coordinating your visual assets across every place your company is represented: your website, social media accounts, ads, print materials, etc. When it comes to writing good brand copy -- if you aren't in a position to hire a professional -- use this old advertising and sales trick: Focus on features, not benefits.
  • JUNTA 42  |  SATURDAY, MARCH 18, 2017
    [Advertising, Media] This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing
    Teens and tweens are a print-hungry audience (20:21): In a Q&A interview posted on the Min magazine website , Bauer Media Group Editorial Director Brittany Galla talks about the benefits of print when it comes to connecting with passionate young readers. This week’s show. Recorded live on March 13, 2017; Length: 1:04:21).
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Advertising, Media] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. Bringing Adweek, one of the main media outlets who is focused on advertising, to Summit is a great decision.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Advertising, Media] The Best 2017 Networking Events for Marketers
    But it's more than just a multi-day advertisement for Adobe's software. 2) Social Media Marketing World. Source: Social Media Examiner. Attend this event if you: Want to become a thought leader or otherwise build your following on social media. Are looking to use social media to build customer loyalty and ambassadorship.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Advertising, Media] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. Advertising Technology - this will be a critical component of the customer acquisition efforts for most companies.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Advertising, Media] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? The majority (64 percent) said that they were most interested in advertising on Instagram. Industry News Social Media Marketing digital marketing marketingMarketing and Social Network Engagement.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Advertising, Media] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Company websites and social media are the two most popular distribution channels for business video – Vidyard ( Tweet This ). 55% of viewers consume video content thoroughly – higher even than social media – Hubspot ( Tweet This ). And if this was five or ten years ago, you wouldn’t find much to support online video.
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Advertising, Media] Create. Captivate. Engage. The Art of Interactive Experiences
    Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising. The interactive experience helped drive happy customers to share their experience on social media using the campaign hashtag. Consumers are tired. VenturePact.
  • VIDYARD  |  WEDNESDAY, MARCH 15, 2017
    [Advertising, Media] The Top 5 Worst Brand Video Marketing Fails from the Past Year
    Creative marketing angles are one thing, but advertising pizza as if it were a medical solution doesn’t sound like an appetizing combination. In this campaign, the brand advertises their pizza as if it were a cure for indigestion, erectile dysfunction, and more. Chevy “Understands” What Millennials Want. Go figure.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Advertising, Media] Good Bots vs. Bad Bots: How to Tell the Difference
    According to the Electronic Frontier Foundation , these bots are commonly used within the realm of social media, especially where original content creation is a major part of the platform’s use. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. And we don’t know what’s good or bad. The Good Bots.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Advertising, Media] Let’s Celebrate the 2017 Markie Awards Finalists!
    DLT - Using their ABM framework, DLT was able to increase quote requests year over year by 40% and decrease their cost per impression on account-based advertising by more than 50% over their traditional media campaigns in print, radio and bus ads. For finalists in this category, Social Media is more than just a buzz word. Cisco.
  • BIZNOLOGY  |  TUESDAY, MARCH 14, 2017
    [Advertising, Media] The implications for PR if Twitter goes away
    The truth is, everyone does advertising better than Twitter. Private and encrypted chat programs might be fueling intelligence but open source intelligence — the kind that fuels PR and crisis shops — damands public and persistent social media sharing. The transition has already begun. It’s time to diversify.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Advertising, Media] Mastering modern marketing technology leadership over 2 intense days
    In this track, we’ll do a deep dive into the ways in which they’re entangled, especially in the context of social media. We’ll start with a pair of advanced TED-style talks on advertising in social and search channels. We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11.
  • ACT-ON  |  TUESDAY, MARCH 14, 2017
    [Advertising, Media] 5 Simple Ways to Use Storytelling in Your Marketing
    If you do a lot of promotion of the case study, the exposure for their brand might be enough to convince your partner company to do the case study for no “payment” … though they’re basically taking payment in the free advertising they’ll get from participating. Share customer experiences on social media. Want some free media exposure?
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Advertising, Media] How to use Instagram marketing to get new leads for your business
    If you are an advertiser on Instagram, you could choose from one of several call-to-action buttons like “Shop Now,” “Install Now” or “Sign up.” The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Use relevant hashtags.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Advertising, Media] Drones, Bots and AI oh my. SXSW highlights
    This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse. The new media. If you were going to build a new media brand from scratch how would you do it? By Mark Schaefer.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Advertising, Media] How to Write a Business Plan: A Step-by-Step Guide (With Examples)
    The business relationships would include accounting services, legal counsel, vendors and suppliers, maintenance providers, banking services, advertising and marketing services, and investment services. Print advertising and article publishing. Not all business ideas are good ones. Probably not the best product to have on the market.
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Advertising, Media] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    And will advertisers buy in? We wonder whether media companies truly have a problem with trust, and debate whether their next big opportunity will lie in the hands of brands. Content Marketing Examples Industry News and Trends PNR Social MediaIn this episode, Robert and I look at the ridiculous valuation of the Snap Inc.
  • KAPOST  |  FRIDAY, MARCH 10, 2017
    [Advertising, Media] The Top B2B Marketing Events to Attend in 2017
    How will you pass along insights to customers via a social media strategy, video, customer interactions or relationship building? Can you take insider tips like upcoming trends and turn them into three months of content ideas for social media or a blog? Social Media Strategies Summit. Marketo Marketing Nation Summit. Dreamforce.
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Advertising, Media] THE HACKIES: The case for a cloud-enabled business advisor
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. What is our advertising ROI by channel? This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Hackies
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Advertising, Media] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    It’s a challenge to grow a new social media audience from scratch -- and to do it well. This large percentage is the result of brands cross-promoting Snapchat accounts across other social media channels. Social Media TacticalMost of us have learned by now that we should be using Snapchat. So how do you grow your audience?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Advertising, Media] How to Create an Organizational B2B Content Marketing Strategy
    In the above example, we can see that the social media branch likely needs a lot more content, whereas the majority of the content seems to be created about content marketing. If social media isn’t one of their most popular services, then they shouldn’t spend the majority of their efforts on it. Why Does Content Organization Matter?
  • ONALYTICA B2B  |  THURSDAY, MARCH 9, 2017
    [Advertising, Media] Influencer Marketing: Truth or Myth?
    While celebrity product endorsement has become more prevalent with the rise in social media, this is not a new area. There’s no doubt about it, if there is a financial exchange between a brand and an individual, then this is endorsement, or outright advertising. The answer is likely to be no. Again, the answer is likely to be no.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Advertising, Media] How to Overcome the Challenges of Managing a Remote Agency
    Exploit social media: Innovative talent will use social media in innovative ways to seek job opportunities. As a business owner, you can still advertise locally for team members. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. The Challenges of a Remote Team. Morale.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 8, 2017
    [Advertising, Media] Does Native Advertising Work?
    We put your logo and a subtle ‘sponsored by’ message in the corner, and I send it out to Forbes , the Atlantic , BuzzFeed—hey, this native advertising thing is the real deal!” After all, the dentist’s drill of interruption advertising can seem like a pain of diminishing returns. Going Native. Tweaking occurred.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 8, 2017
    [Advertising, Media] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    While the advertising on the Super Bowl can be funny, emotional, or sexy, don’t get caught up in the glitz. You’re watching the Alamo of brand advertising and, unlike the really big guys (or people who don’t care about their money as much), you don’t have cash to burn. billion. Activity feels good. The Lesson.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Advertising, Media] How to Drive PPC Ads With Interactive Quizzes and Assessments
    These types of paid media are known for driving impressive marketing results with strong ROI. Let’s learn a bit more about PPC ads, and then we’ll dive into how interactive content is helping marketers get more mileage out of this form of advertising. Especially on social media, PPC ads are the norm rather than the exception.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Advertising, Media] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Social Media Campaign Builders. ” — Social Media Examiner.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [Advertising, Media] Facebook’s Algorithm Is Watching You, and 5 Other Stories We Loved in February
    Here’s what you missed in marketing, media, and tech while you triple-checked every envelope you sent out this month… The Atlantic: The Facebook Algorithm Is Watching You. It’s for the news feed algorithm, advertising message profiling, predictive analytics. Selected by Joe Lazauskas, editor-in-chief. Snap Inc.
  • FATHOM  |  MONDAY, MARCH 6, 2017
    [Advertising, Media] Millennials And Healthcare: Does Your Organization Need to Alter Its Marketing Strategy?
    Fathom tackled this healthcare marketing topic in a presentation at the 2016 Healthcare Internet Conference (HCIC) in Las Vegas, and now we’re tackling it in the upcoming webinar Millennials & Healthcare: Using Generational Marketing to Build Social Media Strategy. In fact, 90% own smart phones and more than 90% use social media daily.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Advertising, Media] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. Advertising Marketing Agency Canonical
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Advertising, Media] 10 Impressive Examples of Influencer Marketing Campaigns
    What exactly is influencer marketing, and how does it differ from the traditional celebrity spokesperson advertising model? The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube. That's great news for marketers -- right? Not so fast.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Advertising, Media] Why the false dichotomy between adtech and martech is dysfunctional
    Would you agree that advertising is one facet of marketing? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). Some say adtech is for paid media, while martech is for owned media. Quinessential paid media, right? But it goes beyond advertising of any kind too.
  • JUNTA 42  |  SATURDAY, MARCH 4, 2017
    [Advertising, Media] This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content
    We also explain how the fake news crisis could be creating an amazing opportunity for brands, and prepare for some big media company acquisitions by brands. 10:23): The Gray Lady’s struggle to transition into a digital-first publication has been the subject of a lot of media speculation. This week’s show. robert_rose.
  • CONTENTLY  |  THURSDAY, MARCH 2, 2017
    [Advertising, Media] The Best Content Marketing of February: 7 Brands That Mean Business
    senators, which led to a ton of earned media. Think With Google: The Case for Diversity in Advertising. While the old media model neglected minorities, new media was supposed to make it easier for audiences to see different kinds of people. My purpose in these meetings is to talk about how we approach content marketing.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Advertising, Media] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill Rowley: Social media is marketing, and that’s really about reach. When I work with sales and talk about social, I never talk about social media. Because really they think of social media as a marketing job. And networks layer on three different things to media. I’m a busy woman,” she says. Beth Comstock.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Advertising, Media] Marketing Research to Bookmark for Your Next Blog Post
    Nielsen specializes in consumer media research on topics like TV, internet, social media, and app user behaviors. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research. Yearly Social Media Update. 12) Siege Media. 1) Nielsen.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Advertising, Media] What is Ad Tech and Why Should Agencies Care?
    The age of social media has forced agencies to investigate innovative ways to interact with relevant users, rather than relying on typical broadcast or digital media buys. That said, ad tech is designed to help advertisers make better use of their budgets. And it's redefining how agency planning and strategy teams look at media.
  • ACT-ON  |  WEDNESDAY, MARCH 1, 2017
    [Advertising, Media] Truth Is Better Than Fiction: Why Marketers Need to Lean into Authenticity
    There are very different rules for each of these media. There are laws against lying in advertising, too (more on that momentarily). There are laws prohibiting false advertising – intentionally falsifying, misleading, or claiming things that are simply not true. Authenticity. It’s a big word with bigger implications.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Advertising, Media] The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction
    To add further insight, 70% of that time on mobile social apps is spent consuming media. Granted, we don’t spend all of our time on mobile devices being insulted -- despite that common nature of social media -- but it does provide a certain sense of novelty. “I’m so bored.”. How many times a week do you utter that phrase? Gaming: 33%.
  • CONTENTLY  |  TUESDAY, FEBRUARY 28, 2017
    [Advertising, Media] Less Than Half of Baby Boomers Like Seeing Diversity in Ads
    This demographic split goes beyond just advertising. Media Baby boomers diversity eMarketer Gen X Gen Z MillennialsIn 2013, Cheerios released an innocuous commercial featuring an interracial family at the breakfast table. However, a new study suggests that the younger you are, the more receptive you’ll be to diversity in ads.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Advertising, Media] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    We spend a lot of time on social media sites -- globally, it’s around two hours per day. To help you save time while staying informed, we’re launching a monthly social media news roundup. 10 of the Biggest Social Media News Stories This Month. 7) Facebook cracks down on discriminatory advertising. Social Media Canonical
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2017
    [Advertising, Media] Marketing’s answer to winning in an ad-free world
    But it is an interesting tale and I wanted SOME good to come of it, so here it is — with a lesson about the future of advertising. To explain, I compared my level of advertising consumption today versus five years ago. I estimate that over five years, my advertising consumption has declined by 95 percent, and I’m not alone.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2017
    [Advertising, Media] How LinkedIn Uses LinkedIn for Marketing [Infographic]
    Among their findings about successful advertisements on LinkedIn: Posts containing a statistic achieved a 37% higher clickthrough rate. Social Media IGSSIf you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Shorter updates saw higher engagement rates.
  • JUNTA 42  |  SATURDAY, FEBRUARY 25, 2017
    [Advertising, Media] This Week in Content Marketing: Apple and Amazon Race to Content Dominance
    Our rants and raves include the future of print and the failure of advertising tech; then we close with an example of the week from a company that refused to go extinct. . HANDPICKED RELATED CONTENT: Why Brands Need to Acquire a Media Company [Here’s How]. This week’s show. Recorded live on February 18, 2017; Length: 1:06:39).
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Advertising, Media] Top Webinars You Should Watch For Marketing Success in 2017
    Webinar – Facebook B2B Advertising: How to Reach Your Target Audience on the #1 Social Channel. Whether you’re an active advertiser, exploring options, or experimented to no avail, this webinar will help you learn Facebook Advertising best practices and show you how Radius customers launch successful ad campaigns that deliver results.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Advertising, Media] 70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets
    Social media (72 percent) and in-app messages (56 percent) are also frequently used engagement tactics. This was behind display advertising (75.9 percent), social media marketing (85.6 Industry News Mobile Device Adoption digital marketing mobile marketing Social Media MarketingThe Growing Investment in Mobile Marketing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Advertising, Media] The Stories Behind 5 Social Networks That Never Caught On
    After all, these networks laid the groundwork for the social media giants we use today. From Six Degrees to Snapchat: A Brief History of Social Media. Additionally, in 2006, social media was just coming onto the horizon and wasn’t adopted widely enough to get a successful network out of such a small user group. 1) Friendster.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Advertising, Media] Why Agencies Should be Using Custom Facebook Audiences
    Let’s take a little deeper look at these: Focused Targeting – When you advertise on Facebook, you possess the ability to find and reach specific groups of people based on their location, demographics, interests and behaviors. Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. Finding Lookalike Audiences.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Advertising, Media] Go Where Your Customers Are – Wise Words from Sweta Patel
    Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. For example our company was too focused on big channels like social media, going to Dreamforce, etc., Especially on social media. It’s a bit nebulous. I see this with review channels a lot.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Advertising, Media] The crisis of message credibility and impact on brands
    A major contributor to this divisiveness is the growth of “falsehoods” communicated in the news, especially on social media. Most Americans have a deep mistrust for the establishment, politicians, and even advertising, but the current divisiveness that dominates our news every day has increased the overall skepticism in our society.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Advertising, Media] Where Retailers Fall Down: Mobile Marketing and Newsletters
    From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. Embrace Social Media, Specifically. Right?
  • SPIRALYTICS   |  TUESDAY, FEBRUARY 21, 2017
    [Advertising, Media] Here's Why Every B2B Company Should Invest in Facebook Advertising
    There’s a common misconception that Facebook advertising is only applicable to B2C companies. Social Media Paid AdvertisingBut in reality, B2B marketers can also use it to reach out to company decision-makers.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Advertising, Media] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    On behalf of her company and client, she received a Stevie® American Business Award for “Marketing Campaign of the Year,” and a Stevie Worldwide Women in Business Award in Advertising, Marketing, and Public Relations. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing. Jennifer Ferry, Treasurer, Yeager Marketing.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Advertising, Media] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., KEO News
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Advertising, Media] Competitors want you out, influencers want you in
    If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). Business Education Influencer Identification Marketing advertising blogs Discover Influencers influence influencers PR public relationsI’ve heard this often.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 20, 2017
    [Advertising, Media] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    Through integrations with media providers, marketers can deliver paid media, search, social and display advertising to those customers that’s more aligned with the emails sent to those customers. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Advertising, Media] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. ” 4) Media revolution. People are tired of social media scrutiny and bullying. By Mark Schaefer. 2) Virtual reality. ” Ha!
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Advertising, Media] How to Become a Household Name
    YouTube has maintained its popularity over more than 10 years with a variety of innovative advertising techniques. Takeaway for Marketers: Mix up your advertising strategies to keep exposing your brand to new audiences. Here’s our guide to getting started with social media advertising if you need inspiration. 1) YouTube.
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Advertising, Media] This Week in Content Marketing: Medium Picked the Wrong Business Model
    According to TechCrunch , generating a strong source of revenue through subscriptions would be critical to the company’s stated goal of distancing itself from advertisement-based publishing models. Content Marketing Examples Industry News and Trends PNR Social MediaThis week’s show. 1. Notable news and upcoming trends.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Advertising, Media] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    There are a LOT of different content marketing tactics out there, including blogs, newsletters, infographics, webinars, white papers, newsletters, case studies, social media content, videos – the list goes on. Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy?
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Advertising, Media] 8 Tips for Running Your First Influencer Marketing Campaign
    This post originally appeared on Social Media Week. Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. But paying influencers has led to problems in the past for some companies due to increasingly stricter advertising regulations. percent? Make inroads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Advertising, Media] Stop. Look. Listen. It’s time for an influencer marketing campaign
    It’s more effective than advertising since 47% of online customers use ad block technology. ” It’s back to the future of the old advertising days I suppose. Be aware that this area is shifting and developing quickly and that all social media platforms are working on improvements to their dashboards and metrics.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Advertising, Media] Apply Yourself: 28 Marketing Awards Worth Going For
    According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 Past Winner of Note: "Building Icons – Colliers International," by Igloo Media. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Advertising, Media] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Their advertising offerings seem to be more effective. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTube
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Advertising, Media] Be Mine: A Brief History of Valentine's Day Marketing
    The first print advertisement for Howland’s cards appears in the Worcester Spy. NetBase, a social media analytics platform, releases a Valentine’s Day Sentiment Analysis , measuring how people engage with and discuss the holiday on social media. When I was in grade school, Valentine’s Day was one of my favorite holidays.
  • KEO MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Advertising, Media] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    Five years running, the company was named a “Top 25 Interactive, Social Media, SEO and Advertising Agency” by the Phoenix Business Journal. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. About KEO Marketing. KEO News
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Advertising, Media] Tips for Using Video to Increase Social Media ROI
    Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. And by integrating video with social media, your brand will immediately begin to immerse new followers in a more engaging experience. Start Posting Video to Social Media.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 13, 2017
    [Advertising, Media] You Can Run But You Can't Hide from the Importance of Data in Modern Marketing
    Surprising enough, 70% of companies are said to still not be collecting data from social media channels. From content marketing and social advertising optimization to ideas for developing new products, social media marketing will become a more data-driven exercise. Marketing equals data and data equals marketing.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Advertising, Media] The 29 Best Social Media Monitoring Tools
    Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. 9) Mention.
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Advertising, Media] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    In this episode, Robert and I discuss how P&G is rewriting the rules for agencies and media placement. We also examine why a slew of publishers are recreating the media business model, and debate whether Snapchat’s performance decline is an indication that a Myspace-level fail may be in its future. This week’s show.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Advertising, Media] People Trust Facebook Less Than Congress
    More Americans displayed confidence in their political infrastructure than in the national media tasked with objectively reporting on government affairs. adults receive news from social media, per a 2016 Pew study. Media Social facebook News politics trust TwitterFacebook is a social network. ” Sixty-two percent of U.S.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Advertising, Media] Social media strategy leaders: Kerry Gallagher
    Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance! SOCIAL MEDIA STRUCTURE SUPPORTS DIVERSE ORGANIZATION.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Advertising, Media] A Brief History of Snapchat
    Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. Social Media Daily CanonicalWhat Is Snapchat? The best part?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Advertising, Media] Interesting content marketing trends to watch for in 2017
    Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. A large portion of digital media content is accessed via mobile devices like smartphones and tablets. If you invest in a rich-media piece of content like an infographic or interactive, be sure that it looks the same regardless of the screen.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Advertising, Media] Why Your Twitter Marketing Strategy Is All Wrong
    As a digital marketing aficionado, you’re used to rocking your social media plan. For some brands, Facebook and Instagram offer advantages that Twitter can’t match, including big audiences, visual features, and better advertising options, according to Digiday. Facebook is solid, and Instagram is going gangbusters.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Advertising, Media] Five Strategies for Improving Customer Experience
    For example, seek out what your customers are saying about you on social media, and join the conversation in a positive way. Follow the blogs and social media accounts of experts and influencers in your industry. Traditional advertising campaigns, such as billboards and TV commercials, are geared to drive brand awareness.
  • SPIRALYTICS   |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] 5 Unforgivable B2B Facebook Advertising Mistakes
    Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. While 66% of B2C companies choose Facebook as their top social media choice, only 37% of B2B marketers prefer it. Paid AdvertisingHowever, the same study cites a huge difference between B2B and B2C companies.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] First Aid for Media Burn
    In the business of keeping everyone else honest, the news media is “one of the worst sectors in keeping themselves accountable,” according to American Lawyer editor Steven Brill. Once the decision has been made to correct a misrepresentation in the media, a company should act quickly to document and state its case.
  • ENGAGIO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] Account-Based Everything: What it Takes to Win the Big Game
    For example, let’s say you are running a display advertising campaign with Kwanzoo. You may want to begin developing your plays using a marketing automation platform (MAP) such as Marketo, Oracle Marketing Cloud, or Pardot, but as your plays become more sophisticated (dormant accounts, social media interaction, etc.), Of course not.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] Essential 5 Step BuzzSumo Process For Social Media Agencies
    To do this, we worked with Neal Schaffer, social media strategist, consultant and author. He is also the founder of his own social media agency, PDCA Social. Social media represents the convergence of information and communication, Neal says. Using tailored audience lists makes your advertising spend more effective.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] Diversity and Inclusion: The Surprising Marketing Trends from Super Bowl 2017
    Advertisers have classed it up a bit over the last decade, and beer ads with half-naked girl fights ( Miller Light circa 2003 ) have given way to beer ads with lost puppies ( Budweiser circa 2015 ). What we haven’t typically seen are advertisers going political, which makes sense. well, bickering like teenagers on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] How to Make Super Bowl Marketing Magic Last All Year Long
    Companies can rely on traditional metrics like viewership and reach, but they can also monitor social channels to track online reach and engagement, shifts in brand sentiment, visits to landing pages, likes/follows on social media, email sign-ups, coupon redemptions…you name it! Donating the advertising budget to charity. Sales?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [Advertising, Media] 7 Ways That Brands Can Leverage Instagram Stories
    An increasing number of marketers use Instagram, and the social media tool is expected to soon reach unprecedented adoption rates, including a prediction that it will surpass Twitter in 2017. Unlike other social media channels, people can’t “like” posts or leave comments. Instagram launched in 2010. But today, it’s a total powerhouse.
  • CONTENTLY  |  TUESDAY, FEBRUARY 7, 2017
    [Advertising, Media] These Metrics Will Help You Master Lead Attribution
    For instance, maybe a lead filled out a lead form after watching a webinar on SEO , but read a story about the unusual relationship between SEO and social media prior to that. I grew up playing one of the least glamorous positions on my soccer team: left defender. Most recently, we’ve paid close attention to lead attribution.
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