• FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Advertising, Media] Moving Up The Paid Media Experience Curve – Part 1
    Native Advertising.  Adding to this difficult situation is the fact that mass media is no longer the easiest way to reach an audience.  As someone who grew up on the advertiser’s side of things, I can see where the complexity sometimes is enough to drive people to say enough. What is Paid Media? Mobile.  Programmatic. 
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] Rethink Marketing
    Is it any wonder that demand generation became a media. So the media did more of it, reinforcing the idea that it was. While we enjoyed the media hype over this dramatic shift, we. relations; corporate communications; social media; advertising; events and. clicks, media downloads, video views, and more.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    promote a brand' Smarter medium-sized advertisers concerned. among other advertising avenues. So they are advertising with more leverage-- bigger sums--than a medium-sized professional. breakeven or net insignificant profit on the advertising to be sustainable. press releases, select art work, buy media and.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. social advertising on LinkedIn, programmatic networks like Choozle) that. more true, apparently, than in social media. Look for.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] Improving ROI with Marketing Optimization
    brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Advertising, Media] Salesforce “State of Marketing” Report: Better Happy Than Good
    In my view, social media remains one of the great untapped opportunities for marketing ROI, especially in B2B. No longer the sole province of PR teams , companies are finally waking up to (and seeing results from) social media as a true demand generation engine that drives engagement, leads, and revenue.
  • HALEY MARKETING  |  TUESDAY, MAY 3, 2016
    [Advertising, Media] Haley Marketing Launches New Website
    Review real results from Haley Marketing’s top marketing programs, including website redesigns, social media campaigns and direct marketing. Haley Marketing provides website development, email and content marketing, social media marketing and strategy consulting to the staffing industry. Blog Writing and Social Media.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Advertising, Media] 5 Steps to Amplify Your Paid Social Campaigns
    Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. The audiences on each social media network are different, and while some overlap across channels, their expectations of the type of content they’ll see on each channel is also different. Social Media b2b Consumer
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Advertising, Media] Digital Does Not Mean "Just Build a Website"
    Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.”. MediaData support this.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Advertising, Media] The 12 Best Competitive Intelligence and Benchmarking Tools
    To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Sample review: “Rival IQ is a social media competitive analysis tool.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Advertising, Media] The Amazing Power Of Multi-touch Lead Engagement
    This is because, as times have changed and so have our interactions with media types, customers appreciate and respond to a more stimulating approach. The brain works much like shares on social media. Online Advertising. Display advertising will also be a major player at this point, from TV, out of home, print, or direct mail.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Advertising, Media] Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market
    Enter AARP Media Sales, which speaks directly to this market with high-quality multimedia content that evokes a sense of freedom and adventure. People don’t necessarily think of AARP as a media company, but the organization has an impressive history as a publisher. trillion. history of storytelling. ” The Avis project.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Advertising, Media] Best Branded Content of April: The VR Wave is Here
    Throughout April, we saw several other bold brands venture into the VR space, essentially forcing the advertising press to write about them. The media usually depicts college admissions as a  Hunger Games-style  battle among ruthless teenagers. The biggest highlight was HTC Vive. For 15 minutes, I was in heaven. Who am I to resist?
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Advertising, Media] Pure Incubation Ranked #29 Among Fastest Growing Companies in Massachusetts
    500’s 2014 Advertising & Media Company List , and #10 on the 2014 Woman-Led List. Pure Incubation makes The Boston Business Journal Fast 50 list. Topsfield, MA  –  The Boston Business Journal (BBJ) announced their 2016 Fast 50 List (formerly known as ‘Pacesetters’) during an awards ceremony the morning of April 21 st.
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Advertising, Media] The Difference between Content Marketing and Marketing Content
    Assemble internal stakeholders across teams (product marketing, field marketing, sales, social media, PR, SEO, etc.) to weigh in on strategy and build a customer narrative that integrates each aspect of a customer journey, from start to finish. It’s the common thread that leads buyers through the customer journey to a purchase. Align.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Advertising, Media] When all the hard work on social media … just doesn’t work
    We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The failure rate for social media entrepreneurs has to be right up there with restaurants and life coaches. When social media doesn’t work. Is a career in social media marketing secure?
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Advertising, Media] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    Brand marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Once you’ve created the templates, distribute them companywide using your media library. 4. Don’t believe us?
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Advertising, Media] This Week in Content Marketing: The Future of Television Advertising Is Native
    In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Finally, we’re disappointed with an opinion piece from HBR that laments the glut of digital advertising, but doesn’t offer a solution to the problem.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries
    Adweek Europe featured a number of slightly unusual speakers and there’s something that can be learnt from them all. I’ve pulled together some of their pearls of wisdom and looked at how these are relevant to the world of marketing. ‘Be brutally open to change’– Abi Morgan, Screen writer. For example; Person 1: ‘I’ve just booked a holiday’.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. At the core, social media has always been about connections made between individuals. What was once a core differentiator—community—is now table stakes in social media. The list goes on.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] Complement Your Content Strategy with Account-Based Marketing
    Some of its more common forms are email blasts, cold calls, trade shows, and advertising. These efforts might include search engine optimization (SEO), creating an industry resource, or social media. Content remains one of the strongest pillars for a successful  B2B marketing strategy today. Outbound vs. Inbound.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Advertising, Media] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. And as many of you know, adding images to social media posts is pretty much essential. Yes – consider advertising your content. There’s a lot to know about content marketing. The bad part? Audience.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Advertising, Media] Thoughts, Ideas, Quotes, and Insights from MME16
    "People have a responsibility with what they post on social media." "This is the beginning of the end of advertising as we know it." We have come to the end of another successful Modern Marketing Experience. Brands, CMOs, Modern Marketers, and vendors gathered for three days in Las Vegas. Customer Experience.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Advertising, Media] 3 Clever Tactics to Improve Your Search Engine Optimization
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine optimization and marketing, website development, social media, advertising, local and mobile marketing and more. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  In addition, 4.8
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Advertising, Media] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Lisa Donohue, CEO of Starcom USA says they tag all the digital media used in each campaign, whether the channel is the Internet, mobile devices or television. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Advertising, Media] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. For the campaign, the company teamed up with Logan Paul, a social media influencer and comedian, who spent five days recording pranks around New York City via Snapchat. The U.K.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Advertising, Media] Most Valuable Publishers
    What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. Media Featured The Players' Tribuneand Turner Sports. You don’t want to be a PR shop.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Advertising, Media] You Can Still Reach People Using Ad Block Software
    Statistically, they are also heavily influenced by the content they read, and they’re engaged with both the media sites they support and the authors who pen their favorite content. With the growth of ad blocking online, the relationship between media company and reader continues to deepen. will align with an advertisers campaign goals.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Advertising, Media] How Major Brands Are Winning Through Episodic Content
    Viewers connect with Alex through social media, but also have a chance to audition to play Alex. This is tricky, because the content must not look like an advertisement. The storyline is interesting; however, it doesn’t resemble an advertisement in any way. Why Episodic Content? Viewers are hooked. Brands Using Episodic Content.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Advertising, Media] The Unseen Problem with Inbound Leads and How to Fix It
    The use of SEO optimization, blogging, social media, and content are a must for any lead generation strategy. While 54% of leads are generated through inbound methods like blogs, whitepapers, and social media, these leads are likely not ready to buy. Refine your advertising approach to bring in more leads. Takeaway.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Advertising, Media] 7 Takeaways From Cision’s ‘State of the Media’ Report
    As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. As everything from social media to mobile phones affects change so rapidly, it’s hard to determine what’s a passing fad and what’s actually changing the way media operates. Media data Featured
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Advertising, Media] Blurred Lines: The De-Silo-ing of Marketing
    For example, if your audience views your television advertisement, they should know immediately how to find you online, and when they do, your digital message should blend cohesively with your television advertisement. primary example of this are the merging roles of public relations and social media. Social Media.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Advertising, Media] Why Is Social Media Marketing So Popular?
    Unbridled access to just about anyone via social media platforms. Although they  do exist, it’s difficult to find people who’ve never joined a social media network, or who are not currently listed on at least one popular social media platform. Related:  6 Ways B2B Marketers #Fail at Social Media Marketing.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Advertising, Media] The Seductive Power of the Dark Side [Rented Land]
    For years, John Battelle, entrepreneur, technology innovator, and the founder of Wired, drilled into media and marketing professionals the idea of NOT building your content house on rented land. Either you can sit back and watch as nothing happens, or try to reach your audience by paying a larger portion of rent (advertising). Noise.
  • CHIEFMARTECH  |  SUNDAY, APRIL 24, 2016
    [Advertising, Media] Did Morgan Stanley just kill the single-vendor marketing suite?
    Or managing video advertising on YouTube? Or finding key influencers on social media? A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. But this graph is a little weird.
  • BLUE FOCUS MARKETING  |  SATURDAY, APRIL 23, 2016
    [Advertising, Media] The Future of Lifelong Learning #educational #HR
    Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Download ~> Free Chapter 3 – “Brands Under Pressure” Advertising & Mktg. Image:  Brian Solis.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Advertising, Media] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    This means creating highly engaging and attractive images is essential for social media success -- but it's even more important when you are running paid campaigns. With varying photo and image size requirements for each social media platform and fairly frequent updates of these sizes, it can be difficult to keep up-to-date.
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Advertising, Media] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Newest rainmaker at publishers: E-commerce editors (25:32): With online advertising under pressure from all sides, publishers are increasingly looking to commerce to bolster revenue.
  • CONTENTLY  |  FRIDAY, APRIL 22, 2016
    [Advertising, Media] Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos
    According to NPR, the number of times “period” was mentioned in one of five major media outlets has more than tripled since 2010. If  Mad Men  taught us anything, it’s the ability of the advertising world to shape public perception. Will big advertisers shift from traditional marketing to content-focused campaigns?
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Advertising, Media] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    ” Hive is an unusual thing to see from a media company, but then again, it’d be a mistake to think of BuzzFeed as a media company at all. Critics like  New York Times  fellow Greg Howard have called BuzzFeed “an advertising shop with a journalism wing.” So we went to see them. as it is in the U.S.”
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Advertising, Media] 7 Tips for Making Your Transactional Emails More Personal
    Sometimes it's easy to think that copywriting is something for advertising and not marketing, but taking a good hard look at what you're saying and how you're saying it in your emails can reap rewards. As marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Wait, what are transactional emails?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 21, 2016
    [Advertising, Media] Make Your Advertising More Accountable with a Data Management Platform
    It’s easy to accomplish marketing tasks like sending an email, running an ad, or posting something to a social media channel, but is that action accountable to the business? Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Advertising, Media] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    It’d be a waste for other people in the company to spend all day contemplating the subtle differences between branded content, brand journalism, native advertising, and sponsored content—sales bros have better things to do with their time. Native advertising: An umbrella term for ads that mirror the environment they appear in.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Advertising, Media] Under the Influence
    But in the Internet era, social media has made influencer marketing a scalable endeavor. million Instagram followers, is a paid advertisement for Subaru, but that isn’t entirely clear from the description. Native advertising on publisher sites has come under fire for sometimes deceiving and confusing readers. collab).
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Advertising, Media] Snapchat is Growing Up
    And regardless of your preconceived notions about it, this photo/video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world. These publishers can then include some advertising snaps in the middle of their stories. The Scoop on Snapchat. There’s no keeping score.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Advertising, Media] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    While that may still be true, service firms now need to worry about their online reputation —with social media being the new word of mouth. Google and social media continue to open new frontiers. Today, most firms understand the need to have a website, but social media remains a mystery to many. Key Trends Influencing the Mix.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Advertising, Media] How Account Based Advertising Really Works
    2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. What questions do you have about account-based advertising? IP Targeting.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Advertising, Media] Digital Marketing 2016: Top 100 Influencers and Brands
    Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. “The digital media landscape is complex. Orbit Media.
  • KEO MARKETING  |  TUESDAY, APRIL 19, 2016
    [Advertising, Media] KEO Marketing’s Sheila Kloefkorn Appointed Facilitator of Arizona Technology Council’s 2016 Marketer’s Network
    On behalf of her company and client, she received a Stevie ® American Business Award for “Marketing Campaign of the Year,” and a Stevie Worldwide Women in Business Award in Advertising, Marketing and Public Relations. Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges  . Arizona Technology Council.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Advertising, Media] Why Programmatic Advertising is Gaining Momentum
    Programmatic advertising is hot in digital advertising. It is, put simply, the automation of media buying. By balancing computers and people, programmatic advertising allows marketers to advertise effectively and consistently across channels. The Advent of Programmatic Advertising. Did you like this post?
  • BIZNOLOGY  |  TUESDAY, APRIL 19, 2016
    [Advertising, Media] SOCi allows me to load up on topical social content and then let go
    For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of their four locations. lightbulb went off in my head and I wrote  Why 9Round Should be Using SOCi for Social Media Management. People love to learn and grow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Advertising, Media] Facebook and Snapchat at war, and four other groovy media trends
    The post Facebook and Snapchat at war, and four other groovy media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Snapchat for the win Social Media Believe it or NOT!!! So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! WOWZERS. Apple?
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Advertising, Media] Using Audience Data to Power Native Ads
    Native advertising is on the rise for publishers—and that’s a good thing. In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on the decline while ad blocking is on the rise. Align these natural sharing patterns with your advertisers’ marketing goals. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Advertising, Media] An expanded view of influence marketing measurement
    Research I did for a client indicates that 85 percent of advertising and marketing agencies now have some sort of influence outreach capability and boutique influence marketing agencies are popping up like flowers after a spring rain. Undoubtedly it has. But does it work? ” my friend Christopher Penn cast doubt on the tactic. Very few.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Advertising, Media] How to Use Twitter Retargeting Ads to Generate More Customers
    Social Media Advertising Daily TacticalWhen you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? Of course you do. And you would be right. In practice, email is the primary channel for lead nurturing. but it didn't exactly go as planned. How come? The Experiment.
  • JUNTA 42  |  SATURDAY, APRIL 16, 2016
    [Advertising, Media] This Week in Content Marketing: The Seduction of Rented Land
    Facebook will start offering branded content (6:38): Facebook has announced it will enable media companies and other verified influencers to share branded content from third parties on their Facebook pages. Third-party advertisers will be able to view engagement data , too. We aren’t quite sure. This week’s show.
  • LEADERSHIP  |  FRIDAY, APRIL 15, 2016
    [Advertising, Media] Interesting Infographics: The Strategies of Canada’s Marketing Leaders
    31% wanted to boost their levels of customer engagement, and 29% wanted higher levels of social media engagement. 24% said that new business development was an area that needed work, and 23% were focused on trying to stay ahead of social media trends. The results are an interesting overview of their strategies and priorities.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Advertising, Media] Contently Case Story: How The Trade Desk Used Infographics to Transform Its Marketing Program
    ” The strategy has led to a great deal of media buzz. Thanks to the earned media coverage, The Trade Desk has easily hit its brand exposure KPIs. “Our goal in using data to illustrate a tangible example is to empower advertisers to understand the level of precision and accuracy that is possible for their campaign.”
  • HALEY MARKETING  |  FRIDAY, APRIL 15, 2016
    [Advertising, Media] How Too Much Promotion Can Hurt Your Staffing Firm
    Most staffing firms miss a big opportunity to actively participate with potential clients and candidates on social media because of the following factors: Unintentional Ignorance. The majority of comments and questions received on social media platforms go unanswered altogether, while the rest don’t receive an answer until twelve hours later.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Advertising, Media] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Together, marketing automation and programmatic advertising can help marketers understand why these subscribers may have churned and reactivate them. An analysis of AdRoll’s pool of advertisers found a 26% increase in click-through rates and a 92% increase in impressions compared to standard display retargeting. Too expensive?
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Advertising, Media] The Content Hub: The Strategy 60% of Top Content Brands Are Using
    For example,  your blog post goes up on a Monday, gets some social media support, and maybe a little paid media support through social or native advertisers like Taboola or Outbrain. content hub curbs content waste, increases lead velocity, simplifies paid media strategies, and encourages brand loyalty. And does.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Advertising, Media] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    But when you take that power and translate it to social media, it’s supercharged. As Neilsen points out in its 2015 Global Trust in Advertising report: More than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family. Marketers know that word of mouth is incredibly powerful.
  • FATHOM  |  WEDNESDAY, APRIL 13, 2016
    [Advertising, Media] Are You Wasting Your Money On Bid Management Platforms?
    Bid management platforms get a lot of publicity in the paid advertising industry about how amazing they are in terms of improving the efficiency of your campaigns, etc. Many agencies and advertisers preach bidding on every keyword variation imaginable and in every single match type (broad, phrase, exact). The right keyword portfolio.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [Advertising, Media] Why Investigative Journalism Should Be Part of Your Content Strategy
    There isn’t much money in traditional media—and where there is revenue to be made, it’s evidently not in investigative journalism. Covering what will print more papers (and now drive more clicks) has long been the ultimate metric for media. That sweet spot is a media company’s ultimate fantasy. Yahoo! Oprah.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2016
    [Advertising, Media] 7 Social Media Mistakes Bloggers Should Avoid
    A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. ssets (free). Like-baiting.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Advertising, Media] Should You Pay for Content Distribution?
    Remember social media marketing before 2012? Actually, businesses begrudgingly began adding Facebook advertising and post promotion into their marketing budgets. It’s the same tactic used by Google AdWords—as well as newspapers, magazines, billboards and other types of media we enjoyed in the Stone Age. Far from it, in fact.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Advertising, Media] From Zero to Success: Building an Email List From Scratch
    Email is a dominant form of marketing, and multiple studies suggest it’s more effective than virtually any other type, including direct mail, traditional advertising, digital advertising, and even social media. Leverage social media to grow your email list. Why email marketing? Why is email marketing so great?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Advertising, Media] 3 Viral Marketing Campaigns That Are Worth the Catch
    You may have seen screenshots or videos floating around on social media of your friends or family with fun overlays of dog faces, animations, and even face swaps (some that are downright horrifying). Author: Elaine Ip If there’s one thing I’ve learned in life, it’s that nothing comes free. That free trial of Netflix you signed up for?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Advertising, Media] How Should Publishers Deal with Platform Overload?
    As a marketer for a media company, the world is your oyster. If you sit down and ask yourself which you’d like to pursue, you’d likely respond with ‘all of them’—each social media channel and social network brings a unique set of strengths and weaknesses to the table. What are you looking to accomplish by being present on social media?
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Advertising, Media] Agencies Under Pressure to be More Digital
    For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. Social: Has been legitimized in the past ten years; the number of Americans using social media regularly has moved from 7% to 65%. over 2015. In 2014, U.S.
  • BULLDOG SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Advertising, Media] Kay Johnson: Unleashed
    grew up in the Catskill Mountains of New York and fulfilled a variety of roles at digital agencies before moving into traditional advertising. The Ellen DeGeneres Oscar selfie is a great example of product placement gone right, making a huge media splash in 2014. You’re not alone! Where did you come from? Where are your roots? Queso.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Advertising, Media] Abandoning the Marketing Campaign: How to Think Long Term
    According to Investopedia , “a marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using a variety of different types of advertisements.”. See how this differs from a one-way hammering of advertisements? In fact, as an Inc. Conclusion.
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Advertising, Media] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    When advertising to today’s audiences, the first step is to analyze how viewers are digesting content. Here is a breakdown of these two platforms’ video ads, so you can supplement your inbound marketing efforts using social media successfully. Facebook Video Advertising. Instagram Video Advertising  . Autoplay. Targeting.
  • JUNTA 42  |  SATURDAY, APRIL 9, 2016
    [Advertising, Media] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
    Finally, the explosion of media channels has created a need for a new position: the platform relationship manager. Content Marketing Examples Email Industry News and Trends Paid Advertising PNRPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (35:00).
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Advertising, Media] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Side note: huge fan of Mailchimp as a streamlined email automation platform, and for their advertisements on Serial. Paid media resources for getting your content some screen time across the web, whether on social sites, or other popular publications and high-traffic areas. Content Research. Google Drive Research. Postplanner. Trello.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 6, 2016
    [Advertising, Media] 5 major themes from MarTech with big implications for marketing
    First and foremost, a heartfelt thank you to everyone who was a part of this conference — attendees, speakers, sponsors, moderators, staff, and the producers behind it all, Third Door Media. I am so grateful to have shared this experience with you. Advertising will be a part of that, but operationally, probably a relatively small part.
  • KAPOST  |  WEDNESDAY, APRIL 6, 2016
    [Advertising, Media] The Cost of Customer Acquisition vs. Customer Retention
    Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). Inbound marketing (blog content, SEO, social media). Why the crazy difference between these costs? Because the barrier to entry is much higher for top-of-funnel prospects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Advertising, Media] The FTC and Influence Marketing: The crackdown begins
    Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. But in trying to sell without selling, it’s possible brands have made the “soft sell” a bit too soft, disguising advertising as organic influencer posts.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Advertising, Media] Influencer outreach is more PR than marketing or advertising
    Almost three years ago I wrote  Blogger outreach is more PR than social media. think it’s worthwhile going back this this article if you haven’t read it before.  In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Advertising, Media] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. That makes this a great time to tune up your shopping feed for eCommerce advertisers. B2B Online Marketing Blog Search Engine Advertisin
  • MI6 MARKETING AGENCY  |  MONDAY, APRIL 4, 2016
    [Advertising, Media] Head Scratcher and Belly Buster Post: April 2016
    BTW Twitter, we want our $60 advertising costs back! Would You Buy From Trump? I was talking with a cameraman from a major Canadian broadcaster and he told me that Donald Trump has generated hundreds of millions in free media in February. In February he received over $400M in free media [ source ]. About These Posts.
  • FATHOM  |  MONDAY, APRIL 4, 2016
    [Advertising, Media] How to Close Your Marketing Skills Gap
    Similar gaps exist when it comes to skills associated with programmatic advertising, data analysis, and coding.  In fact, in a Smart Insights survey found that only 9% of marketers felt they had strong digital skills across their marketing team, with the other 91% feeling there was much to be desired. Conclusion. Did you like this post?
  • HALEY MARKETING  |  MONDAY, APRIL 4, 2016
    [Advertising, Media] Should Your Staffing Firm Have an Instagram Account?
    Social media is constantly changing, and companies are faced with making decisions about what trends to implement and what social platforms are the best to reach their audience. If you are looking to use Instagram as a way to drive traffic or want to measure ROI, consider using advertising on this platform. percent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Advertising, Media] Are you becoming an obsolete marketing professional?
    Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. One-third of my students were digital natives who didn’t need to learn the nuances of social media … they had lived it. The Millennials are coming! For now. Adapt or die.
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Advertising, Media] You’ve Discovered SEO Keywords, But What’s Next?
    Use your SEO keywords in your paid advertising channels, driving industry and influencer keywords to content and brand and solution keywords to your landing page. Listen for keyword usage in other channels as well, such as social media. Guest post by Adam Hutchinson. Group Your Keywords. Searching keywords help you find influencers.
  • CONTENT STANDARD  |  SATURDAY, APRIL 2, 2016
    [Advertising, Media] 3 Social Media Messenger Apps You Need to Know in 2016
    As this series develops, we’ll consider how messaging apps are affecting social media marketing. Described as the “King of Chinese social media,” WeChat now offers text, video and voice messaging, mobile payment options, e-commerce store browsing, games, taxi booking, and even access to an online investment fund.
  • JUNTA 42  |  SATURDAY, APRIL 2, 2016
    [Advertising, Media] This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social
    Finally, we can’t understand why media companies are so myopically focused on supporting journalism with only advertising when there are other ways to monetize. Robert predicts that Facebook will migrate both its Instant Articles (sponsored content) and Canvas (rich media ads) platforms to Instagram. This week’s show.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2016
    [Advertising, Media] Two Thirds of Marketers Cannot Measure Mobile
    Read the full story on Media Post. Ad-blocking has been dominating headlines, most recently with the Interactive Advertising Bureau’s D.E.A.L., Social Media Marketing Trends Point To Increased Mobile Marketing Campaigns To Meet Customer Needs. It's Friday Five time. This week's topic: Mobile Marketing.
  • CONTENT STANDARD  |  FRIDAY, APRIL 1, 2016
    [Advertising, Media] What a 60-Second Instagram Video Length Means for Enterprise Marketers
    Previously , advertisers on Instagram were able to post 60-second videos versus the 15 seconds users were allotted. Videos you post on Instagram are being primarily watched on mobile devices, and advertisers are already raking in big money. This means you often don’t see the posts you might care about the most. billion by 2017.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 31, 2016
    [Advertising, Media] The Two Types of Programmatic Advertising and Why Programmatic Matters
    Before we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled with machine learning.” Also known as Premium Programmatic Advertising, this is an automated technology-driven method used for buying, selling, or fulfilling advertising.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 31, 2016
    [Advertising, Media] 25 Proven Steps to Achieve Email Marketing Magic
    If you’ve left email marketing out of the promotional mix for your business, you’re missing out on a method that has been shown to generate as much in revenue as all other types of digital advertising combined. map, social media and a website. Just how much revenue does email drive? Build Your List. Segment Your List.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Advertising, Media] Increasing Audience ROI with Personalization
    That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. Just as much as you don’t like fighting against noise for your audience’s attention, your audiences don’t like to deal with media brands that are clamoring for their time.
  • ACT-ON  |  THURSDAY, MARCH 31, 2016
    [Advertising, Media] Political Social Media Outreach: What B2B Marketers Can Learn
    An event that turned out to be both a demonstration of social media’s powers and reach, and a cautionary tale about the platform’s abuses. Though the awareness goals of the movement ultimately went wide of their mark, the takeaway here is very clear: social media has a vital part to play in contemporary political life and activism.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 30, 2016
    [Advertising, Media] Event Marketing 101: Tips for Newbies
    38% say promotional products are a constant reminder of the advertiser. 76% of people who’d received a promotional product were able to recall the product, advertiser, and message two years after receiving the item. That’s sort of what’s happened to what used to be called “event marketing.”
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 30, 2016
    [Advertising, Media] How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption
    Whether a person interacts with a company during the research phase with a sales executive, when making a purchase in-store, or post-sale on social media, those enterprise organizations that deliver consistent, continuous, and compelling experiences have the upper hand. I attended my second Adobe Summit in Las Vegas last week.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Advertising, Media] Where Your Customers Go, Your Budget Should Follow
    The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. The social media department can’t always coordinate with the website department to ensure that your customer sees the same information on every channel.
  • NUSPARK  |  WEDNESDAY, MARCH 30, 2016
    [Advertising, Media] Geofencing? And other ways to target ads to trade show attendees without being there.
    Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Advertising Marketing Strategy Media PlanningHeading out to trade shows and conferences are one of the best ways to generate leads. In  fact, research has proven this to be true.  
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