HUBSPOT | THURSDAY, SEPTEMBER 3, 2015
[Advertising, Media] The Pros and Cons of Investing in a Mobile Publishing App
Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens. Advertisers and publishers alike might be in trouble if they don’t step back and reassess their mobile strategies. MediaJust how much trouble? Luckily, yes.
MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, SEPTEMBER 2, 2015
[Advertising, Media] Improving ROI with Marketing Optimization
brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, SEPTEMBER 2, 2015
[Advertising, Media] Start engaging from the first click in the Customer Journey
Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
THIRD AND TWO B2B WHITE PAPERS | WEDNESDAY, SEPTEMBER 2, 2015
[Advertising, Media] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
promote a brand' Smarter medium-sized advertisers concerned. among other advertising avenues. So they are advertising with more leverage-- bigger sums--than a medium-sized professional. breakeven or net insignificant profit on the advertising to be sustainable. press releases, select art work, buy media and.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 2, 2015
[Advertising, Media] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
Advertise. But do you want to take that risk and let everything rely solely on social media and online platforms? An untapped resource may be as simple as bringing back an old fashioned, yet effective, source of advertisement. I am referring to public speaking. Social MediaOk, so you did it. So now what? Probably.
LEADERSHIP | TUESDAY, SEPTEMBER 1, 2015
[Advertising, Media] 25 Key B2B Content Marketing Stats
The top five content marketing practices cited were social media content (92%), e-newsletters (83%), website articles (81%), blogs (80%), and in-person events (77%). While 87% of B2B marketers use social media, there are obviously a number of different choices available, and the channel matters. The American writer Margaret J.
HUBSPOT | TUESDAY, SEPTEMBER 1, 2015
[Advertising, Media] Are Your Advertisers a Good Fit for Inbound?
Digital publishers and advertisers are in a great position to see similar results. Are You and Your Advertisers a Good Fit For Inbound? The following questions will direct you to an answer. 1) Are Your Advertisers Measuring Success Through Leads? Because media companies attract eyeballs at scale. Media
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 31, 2015
[Advertising, Media] Why it takes so long to achieve social media success
If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers. Social media success takes time.
HINGE MARKETING | MONDAY, AUGUST 31, 2015
[Advertising, Media] How to Increase the Brand Visibility of Your Professional Services Firm
If you are currently spending a significant amount of money on advertising — which, according to our research , is usually an inefficient use of your budget — try investing instead in promoting your thought leadership materials to clients or business partners. Rely on Social Media. We all want more business for our firms.
MARKETING ACTION | MONDAY, AUGUST 31, 2015
[Advertising, Media] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
Today, there are more than 30, which include paid search, social media, mobile apps, online display and a few dozen more. What is online display advertising? So, what exactly is online display advertising? Simply put, online display advertising includes any promotional banner (of any size and shape) put on a web page.
HUBSPOT | MONDAY, AUGUST 31, 2015
[Advertising, Media] 7 Things to Know Before You Run an App Install Ad Campaign
Indeed, advertising is a big part of today’s app marketing toolkit, with acquisition campaigns attracting bigger and bigger chunks of their ad budgets. Apple’s IDFA, Google Advertising ID), Google Play Referrer, and fingerprinting. Without this view, both the advertiser and the network would have no way of knowing which click was last.
B2B MARKETING INSIDER | SUNDAY, AUGUST 30, 2015
[Advertising, Media] 4 Google Chrome Extensions For Digital Marketers
This tool helps you quickly view the power and authority of a website to determine if the site is worth reaching out to for partnership and/or advertising opportunities. With Raven Tools, you can perform quick SEO research, social media sharing, and link building, and even manage your contact relationships directly from your internet browser.
JUNTA 42 | SATURDAY, AUGUST 29, 2015
[Advertising, Media] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
Isentia buys content marketing agency King Content in $48 million deal (4:00): Media monitoring company Isentia has acquired content marketing agency King Content, reports mUmBRELLA. The company’s latest estimates show that social-media sources (of which Facebook is by far the largest) accounted for 43% of the traffic to the Parse.ly
FATHOM | FRIDAY, AUGUST 28, 2015
[Advertising, Media] Analyzing the Digital Marketing Presence of the Top 15 Health Systems
When we first started analyzing the top health systems five years ago, many were slow to adopt social media. Each health system was evaluated against a list of metrics and given a score based on their digital marketing presence in social media, SEO and online advertising. 12 Takeaways Every Healthcare Marketer Should Know.
MARKETING ACTION | FRIDAY, AUGUST 28, 2015
[Advertising, Media] 5 Power Players You Need On Your Lead Management Team
Tools: Webinars, tips and tricks, newsletters, communities, reward programs, social media. They can make that writer’s 1,000-word blog post look less like the first two pages of War and Peace and more like an integrated multi-media package of visual and written content. But there’s good reason for that. Sales is no longer cold calling.
HUBSPOT | FRIDAY, AUGUST 28, 2015
[Advertising, Media] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
If you're buying any sort of advertising, you want your ads to be the creative, memorable type. Australian Defense Force's banner ad poses a challenge to the reader: Find the rest of the advertisement hidden in the source code. What's one way to delight people with an advertisement? PPC Social Media Advertising Daily Tactical
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 27, 2015
[Advertising, Media] 4 of the Biggest Changes to Facebook Ads in 2015
The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. Faster Form Submission.
HUBSPOT | THURSDAY, AUGUST 27, 2015
[Advertising, Media] 5 Reasons No One is Clicking on Your Banner Ads
Along with outlining some of the most common reasons why banner ads are ignored, we’ve included food for thought on how to make the whole advertising experience better for your readers to begin with. Hence, the rising popularity of native advertising. MediaBut there’s hope. People Aren't Click on Your Banner Ads Because.
HUBSPOT | THURSDAY, AUGUST 27, 2015
[Advertising, Media] How to Find and Target High-Value Keywords for Your Business
That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked. Sweet!
MODERN B2B MARKETING | WEDNESDAY, AUGUST 26, 2015
[Advertising, Media] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
For example, I recently tweeted a link to a faux movie trailer that was used to advertise a product that was retweeted 198 times (impressive, I know), netting me dozens of new followers (which I immediately think: potential leads? ). Anyone can be an advertiser and most platforms (including Twitter) offer tutorials on how to get started.
HUBSPOT | WEDNESDAY, AUGUST 26, 2015
[Advertising, Media] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
While the Ads Manager best suits most companies, the Power Editor serves as a tool for larger advertisers who are looking for more precise control over a variety of campaigns. Facebook's Ads Manager, like many social media advertising networks, is designed with your campaign objective in mind. Are you targeting the right people?
JUNTA 42 | WEDNESDAY, AUGUST 26, 2015
[Advertising, Media] Native Advertising Is Not Content Marketing
When you see the phrase “native advertising,” what do you think? From the moment I started in this industry over 15 years ago, everyone used different terms – customer media, branded content (please don’t!), Too many marketers and agency executives erroneously use content marketing and native advertising interchangeably.
VERTICAL RESPONSE | TUESDAY, AUGUST 25, 2015
[Advertising, Media] 9 Social Media Hacks Every Small Business Can Benefit From
Are you currently using social media sites to enhance your business’s online strategy? These nine social media marketing hacks will help you: Sell products on your social sites. Facebook has an easy-to-use advertising platform , which allows you to showcase your product to an audience of your choosing. makes it easier.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 25, 2015
[Advertising, Media] B-to-B Marketers: Why it takes more than three calls to make a sale
70% did not know the company made the product before seeing their ad … making them NEW PROSPECTS! A six-year study* of nearly 60,000 inquiries conducted by Penton Media Company also found that: 43% of inquirers receive literature and information too late to be of use. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter.
HUBSPOT | TUESDAY, AUGUST 25, 2015
[Advertising, Media] Agility in Digital Media: 6 Steps to Follow
At the same time, the economics of the media landscape are changing. You can also A/B test your messaging to optimize your advertiser’s value proposition to your readers. Consult With Your Advertisers. If you’re looking for monetization ideas, talk to your advertisers. Hire From Outside of Media. Media
WEBBIQUITY | TUESDAY, AUGUST 25, 2015
[Advertising, Media] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 55% of B2B buyers say they search for product/vendor information on social media. Image Credit: B2B Marketing Insider.
MARKETING ACTION | TUESDAY, AUGUST 25, 2015
[Advertising, Media] 5 Keys to Revenue-Boosting Demand Generation
These early stages of the buying cycle fall squarely into the marketing department’s territories of content marketing, SEO, and social media. Content is so powerful because it can pull leads through the buy cycle (as opposed to the marketer pushing advertising at them). But demand generation is complicated. Score and Qualify Leads.
B2B MARKETING INSIDER | MONDAY, AUGUST 24, 2015
[Advertising, Media] Why Your Product Is Not What You Sell
Facebook, the world’s most popular media owner, creates no content. Their marketing and advertising highlighted this messaging, reminding consumers of all the wonderful memories they’d soon forget unless they brought along a camera filled with Kodak film to capture them. From this research, we’ve noticed something. So what went wrong?
MARKETING ACTION | MONDAY, AUGUST 24, 2015
[Advertising, Media] Digital Marketing: The 7 Essential Channels
The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Online Display Advertising. Social Media.
JUNTA 42 | SATURDAY, AUGUST 22, 2015
[Advertising, Media] This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands
In this week’s episode, Robert and I discuss the “advertising apocalypse” that’s become a critical issue for publishers – and why it’s an opportunity for brands. believe this is a non-issue for most niche publishers because they have already diversified away from banner advertising. This week’s show. Sponsor (37:13).
FATHOM | FRIDAY, AUGUST 21, 2015
[Advertising, Media] Why Bing (and the new Yahoo Gemini) Matters for Your Industrial Marketing Strategy
For manufacturing marketers, paid media can be confusing and overwhelming. In fact, 32% of manufacturing marketers are not investing in paid advertising even though 52% believe it is an effective marketing channel ( 2015 CMI Manufacturing Marketing Report ). Starting to rethink your paid advertising priorities?
HUBSPOT | FRIDAY, AUGUST 21, 2015
[Advertising, Media] Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]
Facebook is always experimenting with new advertising platforms to engage its user base. And it's no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 What other Facebook advertising trends have been uncovered lately? Social Media Advertising IGSS
MARKETING ACTION | FRIDAY, AUGUST 21, 2015
[Advertising, Media] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
You can also use other promotional channels such as social media (blog posts, Twitter, Facebook, Google+, LinkedIn, etc.) and display advertising to help promote your webinar. Webinars can be a powerful way to reach new audiences, develop profitable business partnerships, and strengthen relationships with existing customers. Need help?
THE FORWARD OBSERVER | THURSDAY, AUGUST 20, 2015
[Advertising, Media] How To Pitch Lead Generation Blogging to Old School Executives
One of the biggest changes in recent marketing history is that companies no longer must go through a media gatekeeper in order to reach their prospective customers. This is called advertising). 2) You can BEG for attention. popular mantra is that all companies are now media companies. Start with the facts. Chris Brogan.
B2B MARKETING INSIDER | THURSDAY, AUGUST 20, 2015
[Advertising, Media] 5 Engagement Metrics To Calculate Brand Health
Low number of page impressions may be negative for advertising related websites. Next, we need to look at the average amount you’re spending in advertising to drive net new traffic to your site. For our example, let’s say you’re spending $5,000 per month on advertising to drive new visitors. Time on Site. Not necessarily.
HUBSPOT | THURSDAY, AUGUST 20, 2015
[Advertising, Media] How Publishers Can Increase Time on Site
To advertisers, these engaged users are the needles in the haystack that they care about. MediaThere are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members — pageviews, returning visitors, keyword performance, referrals, etc. Why Time on Site is Important.
MARKETING ACTION | THURSDAY, AUGUST 20, 2015
[Advertising, Media] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. Below, I’ve laid out a straightforward process that will generate tangible results from your social media marketing campaigns. Advertise it on social media. Actionable Content.
LEADERSHIP | WEDNESDAY, AUGUST 19, 2015
[Advertising, Media] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
Bonin Bough is tremendously passionate about digital and social media and his point of view is a new twist on disruptive marketing. Digital Marketing Leadership content marketing digital marketing home mobile marketing Social MediaThat is quite the paradigm shift from what others have said about predicting the future. Click To Tweet.
BIZNOLOGY | TUESDAY, AUGUST 18, 2015
[Advertising, Media] The best automagical Twitter following tools for your business
Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns.
HINGE MARKETING | TUESDAY, AUGUST 18, 2015
[Advertising, Media] Rethinking Referral Marketing: Build Out Your Visibility
One answer is social media. Make it clear how your content is relevant to their challenges and invite them to engage with it through comments or social media conversation. Social media is powerful and should form a central part of your content strategy — but taken alone, it’s not enough. Congratulations! Referrals
HUBSPOT | TUESDAY, AUGUST 18, 2015
[Advertising, Media] How Are Digital Publishers Approaching Monetization: 4 Key Takeaways
Launching native advertising, paywalls, and affiliate programs — media leaders are seeking ways to transform their engaged, loyal audiences into long-term sources of revenue. Paywalls may seem like a ‘quick fix,’ to digital media’s monetization challenges, but there’s more to the story. Media leaders provide more than platforms.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 18, 2015
[Advertising, Media] Big data for marketing? You ain’t seen nothing yet.
One of the big trends in digital advertising has been the near universal move to cross-device targeting, which means data tied to your phone is being linked to you and fueling advertising across all your devices. There are two factors that will drive the use of this type of data in marketing and advertising. Your phone.
BIZNOLOGY | MONDAY, AUGUST 17, 2015
[Advertising, Media] The benefits of links for enterprise businesses
New advertising avenues. Social media partnerships. Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including: Navigation. Citation. Promotion. Endorsement. Creating connections and partnerships.
MARKETING ACTION | MONDAY, AUGUST 17, 2015
[Advertising, Media] 63 Digital Advertising Terms Every Marketer Should Know
If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. Above the Fold : A term derived from the print advertising industry. AdWords
HUBSPOT | SUNDAY, AUGUST 16, 2015
[Advertising, Media] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
Not only has Lego done a great job with traditional advertising to their target market (young boys), but it has also successfully built and fostered active communities of fans and followers, created engaging pages on its website with games and marketplaces, and begun marketing specifically to both adult fans and young girls. Millions?
JUNTA 42 | SATURDAY, AUGUST 15, 2015
[Advertising, Media] This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
In this week’s episode, Robert and I weigh in on the debate between online and TV-based content advertising – which isn’t really a battle at all. The post This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising appeared first on Content Marketing Institute. This week’s show. Sponsor (41:07).
MARKETING CRAFTMANSHIP | FRIDAY, AUGUST 14, 2015
[Advertising, Media] Bare Essentials: Marketing as a Necessary Evil
To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Avoid being overly self-promotional.
HUBSPOT | FRIDAY, AUGUST 14, 2015
[Advertising, Media] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
Effective marketing in the age of social media is about starting with the needs of your audience, rather than your need to sell your product or service. Build credibility and trust in the early stages of the buying cycle, rather than soliciting attention via traditional, interruptive marketing and advertising tactics. agree.
MODERN B2B MARKETING | FRIDAY, AUGUST 14, 2015
[Advertising, Media] Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad
Author: Marissa Lyman A popular social media company throws a frat-themed party following allegations of a misogynistic company culture. Now, BIC—best known for its writing utensils, but also a global maker of lighters, razors, and more—offends over half of the world’s population with its latest advertisement in South Africa.
FATHOM | THURSDAY, AUGUST 13, 2015
[Advertising, Media] Overcome the Manufacturing Talent Shortage with Your Industrial Marketing Plan
Tip: Use paid advertising and paid social tactics to extend job openings across the nation with greater visibility on a low budget. If there is anywhere that teens and young adults frequent more than school, it is social media. Manufacturing has been the backbone of America since the industrial revolution. Retiring workers.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, AUGUST 13, 2015
[Advertising, Media] Why this is the most difficult (and fun!) time to be in marketing
Executing a marketing strategy might involve advertising on a TV network (if you had a big budget), or taking out ads in a local newspaper or radio show. Of course today the media scene has shattered into a million pieces. Years, ago, you knew the demographics and reach of a media channel with precision. How about you?
HUBSPOT | THURSDAY, AUGUST 13, 2015
[Advertising, Media] 4 of The Hottest Trends in Publishing Right Now
Everything from content format to technical infrastructure are shifting to accommodate digital readers , increase circulation, and drive more revenue for advertisers. And some publications are taking things one step further, building apps to house their (and their advertiser's) content. MediaMobile Madness.
MARKETING ACTION | THURSDAY, AUGUST 13, 2015
[Advertising, Media] How to Calculate Email Subscriber Value (and Why it Matters)
Same goes for the people who manage the webinars, the advertising, and the social media. There are a lot of metrics in email marketing. That’s one of the best things about it – you can track every action and reaction down to not just the clicks, but down to each individual subscriber’s clicks. Is your company a startup? Or maybe not.
HUBSPOT | WEDNESDAY, AUGUST 12, 2015
[Advertising, Media] 8 Modern Tips for Marketing to Millennials
According to AdAge, Millennials are spending an average of 25 hours per week online – and they’re craving content-driven media. They’re scouring websites, blogs, and social media because they feel empowered by all of the remarkable content they’re discovering. Then delight them where they're hanging out: social media!
VERTICAL RESPONSE | WEDNESDAY, AUGUST 12, 2015
[Advertising, Media] 3 Influencers to Follow When Building Your Brand
When it comes to developing a strong brand, it’s important to be ‘in the know’ with current trends in marketing and advertising strategies to help create and sustain a consistent brand voice. Partner brand management brand voice branding branding for franchises linkedin Social MediaBeth Comstock – CMO at GE.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 12, 2015
[Advertising, Media] Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials
With that being said, you may want to monetize a podcast directly through advertisements, paid expert testimonials, and endorsements. As with any other type of advertising, there are a few laws that apply to podcast ads. The answer is that if you’re endorsing or advertising just about anything , these rules apply. Easy enough.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 12, 2015
[Advertising, Media] 10 Online Marketing Shortcuts To Increase Productivity
Whether you’re in marketing , advertising or any industry for that matter, the world we live in does not exactly allow for much patience. Create an editorial calendar for social media activities and schedule your posts. Let’s face it, our collective attention spans are either at zero or hovering right around it. Photo Map Labeling.
B2B MARKETING INSIDER | TUESDAY, AUGUST 11, 2015
[Advertising, Media] The 3 Most Important Content Marketing Questions CEOs Should Ask
You’ve established a budget, funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Once a week?
VIDYARD | TUESDAY, AUGUST 11, 2015
[Advertising, Media] The Best Marketing Events to Wrap up 2015
Named as one of Forbes’ Must-Attend Conferences, Brand ManageCamp encompasses not just advertising and media, but also strategy, innovation, content, insights, customer behavior, leadership, metrics, and more. Oops, I didn’t mean to make you cry!). INBOUND. September 8-11, Boston. Content Marketing World. AMA Inspired Marketing.
HINGE MARKETING | TUESDAY, AUGUST 11, 2015
[Advertising, Media] How to Systematically Grow Your Technology Firm to the Next Level
It brings all the critical marketing tactics together—the website, thought leadership, social media, email marketing and more—like pieces of a puzzle. Social Media. Social media is an essential piece of the marketing equation. If your technology firm is like many others, it grew by happenstance. Thought Leadership.
HUBSPOT | TUESDAY, AUGUST 11, 2015
[Advertising, Media] Thinking Outside the Box for Sponsored Content
When it comes to sponsored content, no single format or medium is the perfect fit for every advertiser or every campaign. Example : You have an advertiser who sells running shoes. Example : An email marketing platform wants to advertise with you. Example : Your advertiser in the women’s clothing space wants to sponsor a podcast.
WEBBIQUITY | TUESDAY, AUGUST 11, 2015
[Advertising, Media] 35 Stupendous Social Networking Facts and Stats
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. BentoBox Media ). Social Media Today ).
HALEY MARKETING | MONDAY, AUGUST 10, 2015
[Advertising, Media] What is the Difference Between a Personal and Company Facebook Page?
If you are interested in doing any paid advertising on Facebook, you will need a business page in order to accomplish this. For help creating a social sharing strategy, download our eBook: Social Media: A Game Plan for Staffing and Recruiting Firms. Personal Pages Personal pages are intended for the use only of an individual person.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 10, 2015
[Advertising, Media] 55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness
We teamed up with Social Media Today to find out if marketers are using mobile as part of their marketing strategy, and just how effective it is as a channel. But how are marketers incorporating mobile into their marketing strategies? From what we found, it looks like marketers are still missing the mark. Marketing Cloud Mobile Marketing
B2B MARKETING INSIDER | MONDAY, AUGUST 10, 2015
[Advertising, Media] How To Find The Money For Content Marketing
The next place we can look for budget is from the opportunity costs of under-performing digital assets (ie: advertising). We know customers are tuning out advertising. $1 spent on digital banner ads will under-perform $1 on content marketing in almost any category. About 50% of clicks on mobile ads are accidental ( GoldSpot Media ).
CONNECTING ELEMENT | MONDAY, AUGUST 10, 2015
[Advertising, Media] Mastering Facebook advertising – our guide
The post Mastering Facebook advertising – our guide appeared first on Connecting Element. Blog Birmingham West Midlands digital agency Birmingham facebook Facebook advertising Social media agency BirminghamFacebook. It’s really rather popular.
HUBSPOT | MONDAY, AUGUST 10, 2015
[Advertising, Media] How to Use Facebook Audience Insights: A Beginner's Guide
This tool was created to enable advertisers to target their ads more effectively, but you can use this tool to learn about your audience, even if you are not advertising to them. Social Media Analytics DailyIt is worth noting this information is only available for U.S. audiences. Step 1: Choose your audience. Page Likes.
BLUE FOCUS MARKETING | SUNDAY, AUGUST 9, 2015
[Advertising, Media] #ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University
Columbia College, had to say about the experience: “The one-day workshop Mark provided for the Marketing and Public Relations teams at Columbia College was exactly what we needed to get everyone on the same page with content marketing and social media. Please check out @SocialEmployee media buzz! Is your content valuable?
NUSPARK | SUNDAY, AUGUST 9, 2015
[Advertising, Media] Is Co-Registration a Lead Generation Tactic to Consider?
If you ever signed up for a newsletter from a publisher, and you check a box that gives the publisher permission to send you related offers from advertisers, that’s where co-registration begins. Many online publishers generate increased revenue for themselves by offering these advertised deals and offers to web users.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, AUGUST 8, 2015
[Advertising, Media] Intent Data Basics: Where It Comes From, What It's Good For, What To Test
Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. It lops a whole layer off the top of the funnel and finally lets you discard the wasted half of your advertising.
JUNTA 42 | SATURDAY, AUGUST 8, 2015
[Advertising, Media] This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You
Next, we ponder the chaotic world of media companies and why they will start to act more like wire services. We disagree with a columnist who believes podcast sponsorship blurs the line between journalism and advertising and give a hearty two thumbs way up to the growing trend of large companies funding documentary films.
KEO MARKETING | FRIDAY, AUGUST 7, 2015
[Advertising, Media] Digital Marketing: Connecting with Your Community
One of the most important things business-to-business marketers can do to see a great return on investment for their social media efforts is figure out how to identify and communicate with their community. On social media, these would be your followers and fans. Digital marketing all boils down to engagement with your community.
HUBSPOT | FRIDAY, AUGUST 7, 2015
[Advertising, Media] Decentralized Content Marketing: The Latest Trend We Need to Face
When companies, organizations, and individuals began to blog, the whole structure of power regarding how information gets distributed began to shift from a centralized channel -- largely established media companies -- to something that resembled more of a meritocracy. In the beginning, there were blogs. Ok, that’s not entirely accurate.
HINGE MARKETING | FRIDAY, AUGUST 7, 2015
[Advertising, Media] An Introduction to Retargeting: What Is It and How Does It Work?
You’ve might have seen this term a lot lately in the online paid advertising world. With retargeting, you can advertise your brand to website visitors long after they have left your site (the other 98%), with the intention of getting them to return to your site and eventually turning them into a lead. Social media audiences.
B2B MARKETING INSIDER | THURSDAY, AUGUST 6, 2015
[Advertising, Media] 4 Keys To A Sustainable Content Marketing Strategy
Automating social media and PR is one way of doing this. Michael Del Gigante, president and creative director of MDG Advertising , says, “Everything we do as an agency is focused on building brand loyalty and advocacy for our clients. But it’s not the only way. Here are some other keys to a sustainable content marketing strategy: 1.
HUBSPOT | THURSDAY, AUGUST 6, 2015
[Advertising, Media] What to Look at When Segmenting Your Audience for Sponsored Content
Reading articles, clicking links, sharing on social media. This type of information can inform what type of wording you use in your emails, or help you pinpoint audiences that are most likely to buy — making them prime targets for emails with sponsored content from your advertisers. MediaCreating Segments of Readers.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 5, 2015
[Advertising, Media] How To Create B2B Website Content That Sells
Be clear, not clever – There was a time when catchy and creative headlines worked well at capturing attention, especially when advertising was more powerful. Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Social media is gasoline.” Those days are over.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 5, 2015
[Advertising, Media] Why a Blog Can Help in Generating New Business
Some quick suggestions: Write to a specific target audience and provide answers to their advertising/marketing challenges. There are also many social media sites where you can simply build links to your site. Publish new blog content to your other social media accounts such as Facebook and LinkedIn. Creating. Optimizing.
CRIMSON MARKETING | TUESDAY, AUGUST 4, 2015
[Advertising, Media] 5 Ways to Boost Your B2B Marketing into Overdrive
Engagement – Engage potential customers on social media, a blog, or your company website. Useful data lets you spend your advertising dollars efficiently and effectively. Step 3 – Advertise Based on Data. B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. You need a new approach.
HUBSPOT | TUESDAY, AUGUST 4, 2015
[Advertising, Media] 5 Twitter Analytics Features You Might Not Know About (But Should)
If you click on a Tweet, you’ll see engagement broken down even further into Retweets , Favorites, clicks on media, replies, link clicks, follows, and more. Personas are currently only available to advertisers in the U.S., Social Media Analytics DailyWho follows you? What kind of Tweets do they like (or hate)?
HUBSPOT | MONDAY, AUGUST 3, 2015
[Advertising, Media] Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media
Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on. How do they use YouTube for advertising? Feel the Social Media Vibes. and Europe. Quickly.
KEO MARKETING | MONDAY, AUGUST 3, 2015
[Advertising, Media] Devising a Demand Generation Strategy
When executed properly, a smart social media strategy can also be an effective tool for demand generation. This can serve as one avenue for word of mouth advertising, which is great for generating interest while also establishing credibility and building name recognition. So how do you create an effective demand marketing strategy?
HINGE MARKETING | MONDAY, AUGUST 3, 2015
[Advertising, Media] The Future of CPA Marketing
Just as your site has become more important, so too has your social media presence. You’ll need to place a greater focus on online efforts and educational content – and less on sponsorships and traditional advertising and entertainment. For years, CPA marketing evolved only gradually, moving forward by the force of inertia.
B2B MARKETING INSIDER | MONDAY, AUGUST 3, 2015
[Advertising, Media] Millennials Hate Ads! Want This Instead
If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 3, 2015
[Advertising, Media] 5 Ways Twitter is changing the world (despite what the critics say)
Despite the gloomy projections of analysts and the cries of the purists who long for the “old days” on Twitter, this is a media channel that has profoundly changed our world … and continues to do so. 1. Because there is no media channel on earth with the reach and opportunity for a viral response than Twitter.
HUBSPOT | MONDAY, AUGUST 3, 2015
[Advertising, Media] The Marketing Stack for Publishers: What Tools Do You Need?
In the world of sponsored content, an advertiser approaches a publisher and expects the publisher to deliver on their dollar. Inbound marketing has proven itself as an effective strategy to help not only make these campaigns successful, but also to help advertisers find the most qualified leads possible. Social Media Management.
JUNTA 42 | SATURDAY, AUGUST 1, 2015
[Advertising, Media] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
Rants and raves include an excellent McKinsey report that explains how digital marketing operations can transform business and a pair of TV media talent moves that ought to get marketers thinking about similar opportunities. Media companies are aggressively embracing this approach, but so far very few brands have done so. 4.
HUBSPOT | FRIDAY, JULY 31, 2015
[Advertising, Media] 6 Simple Ways to Tap Into the Power of Influencer Marketing
Zazzle Media , a marketing agency in the UK, publishes a monthly ‘Big Interview’ on their blog where they talk to thought leaders in the digital space. Just remember, we often trust friends, colleagues and experts more than marketing and advertising. Did you know that just 3% of people generate 90% of the impact online ?
HUBSPOT | FRIDAY, JULY 31, 2015
[Advertising, Media] Tips For Re-training Your Media Sales Team
One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers. Your advertisers may not technically be marketers, but they need to think like one. Allow Your Sales Team to Incentivize Advertisers. Media
HINGE MARKETING | THURSDAY, JULY 30, 2015
[Advertising, Media] Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business
From your website to your social media accounts, here are a few tips to help your firm convert more new business. Technology services firms that showcase their expertise on their website and social media accounts through educational content and thought leadership are more likely to reach more potential clients and convert more referrals. 2.
KEO MARKETING | THURSDAY, JULY 30, 2015
[Advertising, Media] Facebook Upgrades Ad Management Tools
We think it’s probably safe to say that every marketer wants their online advertising management process to be as simple and user-friendly as possible. If you are of the same mindset and you handle Facebook ad campaigns, you will be happy to hear of some recent developments the social media platform has just announced.
KEO MARKETING | THURSDAY, JULY 30, 2015
[Advertising, Media] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing and more. PHOENIX, Ariz., July 29, 2015 – Business-to-business (B2B) marketing agency KEO Marketing Inc. About KEO Marketing.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 30, 2015
[Advertising, Media] The Path to Adaptive Marketing: An Introduction
This hinders marketing’s ability to reach that customer quickly and consistently across paid, owned and earned media. These IDs can be generated from anonymous interactions – say with digital advertising. ” Chuck Klosterman, one of my favorite essayists, wrote the quotation above. They must adapt. Far from it!
MODERN B2B MARKETING | WEDNESDAY, JULY 29, 2015
[Advertising, Media] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. many mobile users saw too much advertising as intrusive—particularly advertising that did not pertain to them. People like—no, LOVE—mobile. and U.K.,
NUSPARK | TUESDAY, JULY 28, 2015
[Advertising, Media] Effective Social Selling = Mindset over Tactics
Many say that sales people should concentrate on honing their sales skills rather than social media skills. Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. Social media marketing (70%).
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 28, 2015
[Advertising, Media] The real problem with real time marketing
How real-time marketing (like the Oreo moment) might be “extraordinarily dangerous” for brands — why Tom thinks it is “improv advertising,” and why I think it is something more. Seasonal Advertising Disorder — latching on to weird trends to make a brand relevant. Are you ready for this? Let's go!
WEBBIQUITY | TUESDAY, JULY 28, 2015
[Advertising, Media] 14 Dazzling Digital Marketing Stats and Facts
Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel.
B2B MARKETING UNPLUGGED | MONDAY, JULY 27, 2015
[Advertising, Media] Why Candy Crush is Eating Your Brain
This can include advertising, but the less precarious and more successful approach is to leverage relationships. Books CRM Getting & Losing Business B2B marketing bizmarketer Elizabeth Williams linkedin social mediaI am worried that Candy Crush is eating our brains. Candy Crush is extremely habit-forming. Trigger. Action.
HUBSPOT | MONDAY, JULY 27, 2015
[Advertising, Media] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
But after you've exhausted your social media accounts, emailed it to part of your database, blogged about it, and paid for advertising, where do you look to next? We've all had it happen before. You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website. And then. crickets.
JUNTA 42 | SATURDAY, JULY 25, 2015
[Advertising, Media] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
advertisers. Content marketing spending is still very small compared to the billions that brands invest in paid media, but it can be very powerful, as Estee Lauder has discovered. advertisers are doing to spend smarter (27:43): U.S. Content Marketing Examples Industry News and Trends Native Advertising PNR Video