HUBSPOT | SUNDAY, DECEMBER 21, 2014
[Advertising, Media] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
There are some great social media marketing, advertising, SEO, SEM, and online marketing communities in there, along with more general groups like the " Get motivated! Even the ones that aren''t directly related to advertising or marketing can be relevant and inspiring through the lens of admiring people dedicated to their craft.
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, DECEMBER 19, 2014
[Advertising, Media] Improving ROI with Marketing Optimization
brand through multiple media and channels – anywhere and anytime via mobile. social media, which is only beginning to be understood as a business tool. The company owns its own media channels, such as its website and outbound direct marketing. outside your span of control, most notably social media, are gaining influence.
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, DECEMBER 19, 2014
[Advertising, Media] Start engaging from the first click in the Customer Journey
Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search.
SAZBEAN | FRIDAY, DECEMBER 19, 2014
[Advertising, Media] 3 Brand Publishers You Should Copy
And, do you actively use social media to amplify the reach of your content? Brand design consultants Mark-making define brand publishing as “a marketing strategy where brands treat themselves not as advertisers, but as content publishers.” 'Does your company create content that does not have a direct sales pitch?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 18, 2014
[Advertising, Media] The key to social media success rests with HR?
'Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. That’s why social media success might not be determined through a successful IT implementation or marketing strategy. Social media and HR Think about it this way.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 17, 2014
[Advertising, Media] 3 Online Marketing Trends To Take Advantage Of
His passion is advertisement and social engineering. With the increase in action on all social media platforms a huge bonus becomes apparent to online marketing specialists, data. Allowing their customers to interact with their advertisement makes the prosumer feel they took part and can take part in the outcome of the ad itself.
HUBSPOT | WEDNESDAY, DECEMBER 17, 2014
[Advertising, Media] Human-to-Human Marketing: A Trend for 2015 and Beyond
In 2013, advertising agency, Hill Holliday , and brand strategy consulting firm, Lippincott , released the “ Welcome to the Human Era ” report, which evaluates brands and separates those that are Human Era brands as opposed to Industrial Era. Then integrate that understanding into your advertising, social media posts, blogs, etc.
BLOG MY CALLS | TUESDAY, DECEMBER 16, 2014
[Advertising, Media] 10 Lessons from 10 Years Paid Search Experience
The dynamic changes and complexity of this advertising channel can make it challenging to execute a successful campaign. Impact of Media on Search. I''ve seen the incredible impact that media, other than search, has on search. When TV media spending increases, search sales increase. Humanology". Data manipulation.
HUBSPOT | TUESDAY, DECEMBER 16, 2014
[Advertising, Media] 5 Surprising Studies on What People Consider "Good" Customer Service
Except on social media, where speed matters most. While speed may not be most important for email, phone, or in-person support, in social media, speed trumps all. In a survey by The Social Habit , 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes.
MODERN B2B MARKETING | TUESDAY, DECEMBER 16, 2014
[Advertising, Media] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
First, the rise of digital media and channels. Whether it’s online advertising or social mobile, those channels are taking a bigger share of the marketing mix. Traditional media is still very much with us. But in a lot of industries, including consumer products, analog media like TV will still be big. Really fast.
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 16, 2014
[Advertising, Media] How Print Publications Impact B2B Content Marketing Development
Here are a few ideas to consider: Connect with PR-Based Media Relations Initiatives. “editorial calendar” +”media kit” Cision offers a free global database of upcoming media opportunities with EdCals. Understand Breadth of Advertising Potential. Chart: What Content Sources Do Customers Trust?
WEBBIQUITY | TUESDAY, DECEMBER 16, 2014
[Advertising, Media] 23 Outstanding Social Media Marketing Guides
'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?
EARNEST ABOUT B2B | TUESDAY, DECEMBER 16, 2014
[Advertising, Media] Should your business be vlogging? Can it fit into your B2B marketing strategy?
Shane Smith, founder and CEO of VICE Media, recently claimed that they are set to be “ ten times the next CNN ”. So, with an increasingly large number of the world’s consumers regularly using and loving this platform, more advertisers than ever are making a beeline for YouTube when channelling their online campaign efforts (pardon the pun).
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 15, 2014
[Advertising, Media] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
Best Integrated Ad Campaign – Advertising has come a long way since Mad Men. In today’s world of fragmented media, an integrated cross-channel customer experience with connections to content, social, and data is necessary. Have you seized social media opportunities and generated proven results? Go for it! ET/9 am.
EMAGINE B2B BLOG | MONDAY, DECEMBER 15, 2014
[Advertising, Media] Improving Your Bing Ranking With Quality Content
The three pillars are as follows: Authority - The trustworthiness of a site, which includes signals from social media networks, cited sources, name recognition and authors identity. This also includes appropriate usage and presentation of on page advertising. The problem with this you ask? etc…). How this update will affect your site?
SAZBEAN | MONDAY, DECEMBER 15, 2014
[Advertising, Media] The Do’s and Don’ts of Using Facebook for Business
Of course you’re going to want to let people know about your products or services but don’t do it in a way that comes across like an advertisement. Facebook is a community, not a place for formal advertisements. Marketing Social Media Social Networks DO: Keep it light. Have fun with it. DO: Provide customer service.
CRIMSON MARKETING | FRIDAY, DECEMBER 12, 2014
[Advertising, Media] Is Email Marketing Making a Comeback?
While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. Traditional advertising avenues like radio and television are general and generic. The short answer is: no. Be human.
EARNEST ABOUT B2B | FRIDAY, DECEMBER 12, 2014
[Advertising, Media] Internet video killed the TV star. The rise of YouTube for B2B advertising
No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Although even with television’s new media platforms such as ITV Player and 4oD, the advertising options can still be quite limited. Content or advertising… Contvertising?
MARKETING ACTION | FRIDAY, DECEMBER 12, 2014
[Advertising, Media] Hiring a Marketer: What Skill Set Should You Look For?
Larger companies can have marketing teams that specialize in various disciplines, but smaller companies hiring their first one or two marketers are usually looking for help in a variety of promotional areas, including email campaigns, advertising, web strategy, writing papers and eBooks, managing social media, and so on. Product.
HUBSPOT | FRIDAY, DECEMBER 12, 2014
[Advertising, Media] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
'How much money do you think you''re wasting on paid advertising? And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015. And the potential for it "exists anywhere that media spending is significant and performance metrics are ambiguous and incomplete," writes IAB. and then Web 3.0
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 11, 2014
[Advertising, Media] Which TV Show Matches Your Data Utilization Strategy?
'One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” If this is your primetime show, you could experience 2x sales conversions and up to 50% savings on media and data costs. Including what you can do to get it all in Prime Time). Junk Contacts. Growing daily.
CRIMSON MARKETING | THURSDAY, DECEMBER 11, 2014
[Advertising, Media] Predictive Marketing Analytics Drive Advertising Results
'Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . ” Marketing’s biggest challenge is determining the best media source to promote a product or service. Indeed, the analytics themselves will identify the smart choices.”
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 11, 2014
[Advertising, Media] Hard lessons agency customers need to learn about social media marketing
Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” These were smart clients with million dollar advertising budgets. Why couldn’t they understand social media?
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Advertising, Media] Tradeshows and Events Drive Highest Quality Leads
Social media, in-house email marketing and organic search were cited as having a “somewhat low” or “very low” cost-per-lead. The only channels that will see more spending than trade shows and events are search engine advertising and social media marketing, (i.e., campaigns and programs outside of social media ads).
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 10, 2014
[Advertising, Media] The 411 On Facebook Q&As For Marketers
'Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. Although the social media network introduced the tool in 2013, it’s been largely ignored until recently.
BLOG MY CALLS | WEDNESDAY, DECEMBER 10, 2014
[Advertising, Media] 18 Unexpected Formulas to Increase Website Conversions
When you start thinking about how you can get traffic that''s generated by search to your site, you can store that traffic to generate leads and then use email and social media and content to get people back to the site. You want to be building that social media network. You want to build as big a social media platform as you can.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Advertising, Media] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
6) Do a social media engagement analysis. An analysis of all of your social media messages of 2014 will reveal which received the most clicks, likes, favorites and shares. You can then take the best social media posts and reschedule them in 2015. People that visited your website make a great target audience for advertising.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 10, 2014
[Advertising, Media] Twelve Laws for Social Media Holiday Campaigns
'With the holidays approaching, brands are engaging in increased social media marketing to make their cash registers ring. Here are twelve laws with which social […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social Media and the Law Uncategorized
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Advertising, Media] How Much Should Sponsored Articles Really Cost? [New Data]
This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment -- media outlets. set out to find the answer and published the results in the Media Buyer’s Guide to Sponsored Content. PR) – 0.000007(AR).
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 10, 2014
[Advertising, Media] Three Tips for Improving Twitter Ad Campaigns
While this program is still in beta and hasn’t been rolled out to all advertisers yet, thankfully Twitter is beginning to address these challenges with mobile ads. 25 ideas for your social media network strategy 10 Reasons Twitter is essential to your content marketing plan. This lets your target based on who people follow.
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Advertising, Media] 9 Ways Interior Designers Can Reach New Clients Using Houzz
Home and outdoor media. Free advertising? Don’t worry about advertising for the competition. 'Houzz (“howzz”) is the place over 20 million people find and save beautiful home and garden photos, compiling the features, styles, colors, and patterns they want to create their perfect home. Who Should Use Houzz for Marketing?
MODERN B2B MARKETING | TUESDAY, DECEMBER 9, 2014
[Advertising, Media] The Next Era of Marketing: Hear from Seth Godin
Seth notes this fact when he says “For 100 years, marketing and advertising was the same thing…” and that “…we have seen marketing change from spending money to interrupt people with advertising”. For 100 years, marketing and advertising was the same thing. What follows is a great dialogue we had with Seth Godin. And…here, here!
SYNECORE | TUESDAY, DECEMBER 9, 2014
[Advertising, Media] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
'For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Social Media Marketing: Either Or vs And And. Two in particular come to mind: Pinterest and Instagram.
BIZNOLOGY | TUESDAY, DECEMBER 9, 2014
[Advertising, Media] Your competitors are doing SEO
Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising?
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 8, 2014
[Advertising, Media] 5 Data-Fueled Selling Ideas That Work
Nearly 15% of organisations don’t know what percentage of requests originate in the social sphere as they aren’t programmatically monitoring or engaging in support conversations on social, according to the Aberdeen Group report titled: Social Media and Customer Service: From Listening to Engagement. Marketing Efficiency
VERTICAL RESPONSE | MONDAY, DECEMBER 8, 2014
[Advertising, Media] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
'There’s never a dull moment in the social media world. Just when you thought your social media strategy was set, Facebook goes and makes changes. Add to this new social media platforms like Ello that promise user’s an ad-free experience, and it’s no wonder why the social media giant has decided to make changes.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 8, 2014
[Advertising, Media] 7 Ideas to keep pace with the furious pace of social media change
“I can’t keep up with all this social media change. Keeping up with marketing developments — especially the intense rate of social media change — can be a terrifying prospect and this is an issue on a lot of people’s minds. Why keeping up with social media change is difficult. Let’s be honest.
B2B MARKETING INSIDER | FRIDAY, DECEMBER 5, 2014
[Advertising, Media] The Best Paragraph On Content Marketing I’ve Read All Year
That TV advertising is set for a fall. Programmatic cannot not continue as the most interesting discussion in marketing and mainstream media circles. Not advertising. 'This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back.
BIZNOLOGY | FRIDAY, DECEMBER 5, 2014
[Advertising, Media] Named account marketing: new tools and techniques to reach a limited universe
To talk to customers and prospects in a limited number of accounts, you want to ratchet down your broad-based general advertising, and go for a narrow range of communications options, including: Addressable media, using real personalization. When Banner advertising targeted by account. What a luxury! Makino’s approach?
EARNEST ABOUT B2B | FRIDAY, DECEMBER 5, 2014
[Advertising, Media] This is the week that was: Long live marketing
From the shift from search to social, to the changing consumption habits – it’s a fact filled, visually pleasing insight into how our audience’s consumption of media is changing. Advertising snub of the week. On the note of the death of certain advertising channels, Grenoble in France this week took things one step further.
HUBSPOT | THURSDAY, DECEMBER 4, 2014
[Advertising, Media] 4 Reasons Why You’re Losing Advertising Dollars
So why is a bona fidé publisher like you bleeding advertising revenue? You added the latest and greatest advertising technology (e.g. Advertisers demand qualified leads. Especially when a competitor can offer targeted lead generation programs - one that delivers leads ready and willing to engage with the advertiser.
CMO ESSENTIALS | THURSDAY, DECEMBER 4, 2014
[Advertising, Media] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
annual increase in positive mentions across social media channels – a general, yet telling metric of how consumers publicly view brands. Nothing is more creepy than browsing for a specific product on a website via your laptop and then seeing that same product advertised on your Facebook news feed when using a mobile device.
SOCIAL MEDIA B2B | THURSDAY, DECEMBER 4, 2014
[Advertising, Media] Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!
'It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. It is very easy to find a survey and say that B2B companies are increasing their social media budgets. Marketing Mobile B2B marketing B2B Social Media Content Marketing predictions
HUBSPOT | THURSDAY, DECEMBER 4, 2014
[Advertising, Media] We Completely Redesigned the HubSpot Blog. Here's Why.
Turns out people preferred to discover individual blog posts through channels like search, social media, and email. If you were to look at the sources of our blog traffic, you''d find that 75% of our monthly visits come from organic search, subscriber emails, and social media. It''s not just you. This is how it looked. Voila!
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 3, 2014
[Advertising, Media] Black Friday and Cyber Monday Are Over. Now What?
You see – this past week, retailers will have spent nearly $800 million in advertising to lure me into their store, according to Kantar Media an ad tracking division of WPP. 'Author: Mike Moeller I am depressed. Yes, I am one of those shoppers convinced to brave the dark, and the hordes of other people, to buy a new TV. It is huge.
LEADERSHIP | TUESDAY, DECEMBER 2, 2014
[Advertising, Media] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
1,000% increase in social media followers. Many of us forget this tried and tested rule of traditional marketing because digital media allows for instant broadcast communications. Infographics are posted on their site, linked on their blog and distributed through social media channels. Let’s look at one example of this.
BIZNOLOGY | TUESDAY, DECEMBER 2, 2014
[Advertising, Media] What is Social Media Marketing?
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing?
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Advertising, Media] Content Marketing Is A Strategic Solution To A Strategic Problem
YouTube video of your advertising campaign is not content marketing. The reason these outbound media budgets are so inefficient is because the content these programs contain the promotional messages we all avoid, ignore or worse, hate. Social media channels hungry for effective content. Or worse, they are campaigns. Branding?
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Advertising, Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 15 Social Media Marketing Stats.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 2, 2014
[Advertising, Media] What’s next for digital marketing?
Your favorite social media personalities as bendable action figures. Our podcast is also broug ht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Your favorite social media personalities as bendable action figures. 'New from The Marketing Companion! Here we go!
MARKETING ACTION | TUESDAY, DECEMBER 2, 2014
[Advertising, Media] How to Create an Editorial Calendar
They just pin the calendar to a wall and add monthly themes, blog post publication dates, and deadlines for advertising or printing or event planning. If you just want to manage a company blog and have other tools for social media updates and everything else you’re doing, this may be all you need. As simple as possible. Affordable.
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 1, 2014
[Advertising, Media] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
The answer would be to look towards Facebook Advertising. Before jumping into to Facebook Advertising, however, it is important to understand what goals can be achieved with Facebook ads. Like any change in social media, it’s all about adapting. B2B Online Marketing Blog Social Media Strategies What Are Promotional Posts?
MARKETING ACTION | MONDAY, DECEMBER 1, 2014
[Advertising, Media] Advocacy Marketing Part 2: Building Your Plan in 5 Steps
Advocacy marketing is a centuries-old (at least) practice commonly known as word-of-mouth (WOM) advertising. 72% of them use social media to research a purchase. 'Welcome to part deux of our 2-part series on advocacy marketing. In part 1 we answered two burning questions about the practice: What is advocacy marketing? Ring a bell?
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 27, 2014
[Advertising, Media] 10 Marketing Tools To Be Thankful For
Recording applications- The massive outpouring of media impressions, social postings, phone calls, emails, chats, and links we consume every day can be overwhelming. Getting the message right across advertising, social, and mobile channels is a communication imperative. 'Marketing is evolving in many exciting ways. To mark the U.S.
SYNECORE | WEDNESDAY, NOVEMBER 26, 2014
[Advertising, Media] Social Media Marketing: It's Complicated.
When thinking about social media marketing for our clients, I always start with values and goals. How can we most effectively communicate this throughout their (the client’s) entire social media presence? Brand integrity is a fundamental but largely overlooked aspect of social media marketing.”. Yesterday, though, I got lucky.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 25, 2014
[Advertising, Media] 5 Ways to Market Your Restaurant in St. Petersburg, Florida
tweet this) In the 21 st century, two options exist for spending your marketing dollars: traditional and digital advertising. While digital marketing is the trend, many people ask the question, “Is there still a place for traditional advertising and promotions?” Do you need a social media presence? Petersburg, Florida. link].
MODERN B2B MARKETING | TUESDAY, NOVEMBER 25, 2014
[Advertising, Media] 4 Things You Can Learn From Non-Profit Social Media Success
'Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. What can brand marketers learn from non-profits about effectively using social media ?
MARKETING ACTION | TUESDAY, NOVEMBER 25, 2014
[Advertising, Media] 4 Powerful Reasons to Use an Editorial Calendar
'Despite giving us amazing ways to find and engage with clients and customers, sometimes social media and content marketing can seem (if only for a nanosecond), like an evil scheme created just to make all of us into workaholics. All brands are publishers,” Advertising Age once wrote. It’s also time to reassess your methods. Really.
VERTICAL RESPONSE | MONDAY, NOVEMBER 24, 2014
[Advertising, Media] 4 Emails Your Service-Based Business Should Send
Send an email that promotes a social media contest. There are several reasons newsletters outweigh traditional advertising in terms of marketing success. This is largely due to the fact that they can be easily shared by forwarding an email or sharing a link on social media. Contests. Four appointment requests. Videos.
SYNECORE | FRIDAY, NOVEMBER 21, 2014
[Advertising, Media] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
'Getting more people to share content from your website through popular social media avenues such as Facebook and Twitter can boost the success of your website in multiple ways. With these buttons, readers can simply click on the social media icons and share the site or content directly on their page without having to open a new window.
LEADERSHIP | FRIDAY, NOVEMBER 21, 2014
[Advertising, Media] Interesting Infographics: The Road to Success through Paid Social Amplification
'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. According to an Infographic from Gryffin Media , there are many reasons to use paid social ads. coverage by traditional media. Reddit Ads.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, NOVEMBER 21, 2014
[Advertising, Media] Digital marketing shifts coming out of AdTech 2014
Blurring lines between channels The lines we’ve previously drawn between owned, earned, and paid media are constantly getting blurrier. Smart’ content marketing makes use of information such as keyword data from current, relevant conversations in social media and competitive content intelligence from search. Content confusion.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Advertising, Media] A Beginner's Guide to Retargeting Campaigns
While each platform you use to implement your ads will be different, there are some advantages and disadvantages for choosing ones that serve up social media ads or elsewhere on the web. Social media retargeting often works well since people are more likely to share, reply, and discuss your content on one of these well-known platforms.
HINGE MARKETING | TUESDAY, NOVEMBER 18, 2014
[Advertising, Media] 4 Metrics to Track ROI in B2B Online Marketing
You can track prospect interaction and engagement down to individual clicks and page views thanks to tools like Google Analytics, Google Webmaster Tools, and social media monitoring software. Followers and engagement on social media. ” However, the ROI for traditional marketing investments is notoriously difficult to measure.
VOICE-BASED MARKETING | TUESDAY, NOVEMBER 18, 2014
[Advertising, Media] Use Content Marketing to Tell Your Story, Not Sell Your Story
'Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. Content marketing revolves around: Help Empathy Credibility “Advertising Is the Hype, and Content Marketing Is the Help.” Whoever can help them solve their problems the best will win.” General
SAZBEAN | MONDAY, NOVEMBER 17, 2014
[Advertising, Media] Leveraging LinkedIn for Business
'With each social media site comes its own set of advantages, characteristics, and user base. This is certainly the case with LinkedIn, a social media site designed with business in mind. Find ways to advertise your business to the LinkedIn crowd. LinkedIn users are, on average, better educated with higher paying jobs.
THE FORWARD OBSERVER | MONDAY, NOVEMBER 17, 2014
[Advertising, Media] The 3 Most Important Content Marketing Questions CEOs Should Ask
You’ve established a budget , funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). 'As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 17, 2014
[Advertising, Media] Five 2015 digital marketing trends for your consideration
We will have to either spend a lot more money on Hollywood-quality content, a lot more money on advertising, or both, forcing some businesses to re-consider Facebook as a viable channel and enabling a migration to less noisy venues. 3) Social media consolidation. Related Stories What will be the next big thing in social media?
SYNECORE | WEDNESDAY, NOVEMBER 12, 2014
[Advertising, Media] Consumers Go Mobile for the Holidays
was given an opportunity to do the latter thanks to a new study conducted by Burst Media and Rhythm NewMedia which focuses on how consumers use mobile devices while shopping within brick-and-mortar store locations. Access social media – 6% of men 8% of women. Let’s dig in…. Most Shoppers Digital; Desktop Usage Down, Mobile Usage Up.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 12, 2014
[Advertising, Media] The 15 Best LinkedIn Pulse Articles On Marketing
Software Is Eating The Digital Advertising Business (687,967 pageviews / 116 comments) by Tod Sacerdoti. He even says that when you exclude video and app advertising, display ad spend is actually down! appreciate how he supports the idea of thinking about social media networks from a customer journey or buyer stage point of view.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 12, 2014
[Advertising, Media] It may be time to drop your annual marketing strategy
It has added powerful new advertising features. even heard of new ways the dating site match.com is being cleverly used as a social media marketing channel! My point is, if we are locked into any kind of a long-term social media marketing strategy, we risk rapid obsolescence, or at least overlooking new opportunities. Unnerving?
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Advertising, Media] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Keep on reading to brush up on your sales knowledge. Benefit.
WEBBIQUITY | TUESDAY, NOVEMBER 11, 2014
[Advertising, Media] Funny Business: The Best Digital Marketing Humor, 2014 Edition
Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV. Dracula’s LinkedIn Profile by Social Media Today.
CMO ESSENTIALS | TUESDAY, NOVEMBER 11, 2014
[Advertising, Media] Content Marketing Ethics: Why Joe Pulizzi’s WSJ Rant Was the Right Move
'There is a necessary difference between content marketing and native advertising. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media , not renting it. Of course, you may be wondering, what’s the harm in mixing up two relatively similar things?
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Advertising, Media] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
In this Q&A, he talks about why content might be the future of advertising, keeping up with industry trends, and the social selling tactics he swears by. When he looked at the business side, he said we’re writing such great content that people are talking about and sharing that we want the advertising to be the same way. We don’t.
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Advertising, Media] Why People Buy Things Online [Data]
This study, carried out by Quirk’s Marketing Research Media, interviewed nearly 2,000 U.S. online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010. Ratings on social media sites - 30%. What the media says about the company - 13%. The company’s social media presence - 7%.
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 11, 2014
[Advertising, Media] How To Create B2B Website Content That Sells
Be clear, not clever - There was a time when catchy and creative headlines worked well at capturing attention, especially when advertising was more powerful. Blogging is the most effective online marketing tool - more important than social media or any other part of your website. Social media is gasoline."
SAZBEAN | MONDAY, NOVEMBER 10, 2014
[Advertising, Media] Doing Business on Pinterest
'As anyone who has invested in Myspace knows, the social media game has no safe bets. When it comes to matters of social media, it’s best to not count anyone out too quickly. Pinterest, who has had its fair share of naysayers, detractors, and otherwise, has established itself as one of the main players of the social media game.
WINDMILL NETWORKING | MONDAY, NOVEMBER 10, 2014
[Advertising, Media] Green Marketing: Be Careful What You Say
'Social media marketers often try to lure in customers by appealing to their sense of environmentalism. study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer.
WRITTENT | MONDAY, NOVEMBER 10, 2014
[Advertising, Media] 5 Myths About Copywriters You Believe
Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Social media for networking and content promotion. Copywriters Are Old-School Advertisers. In case you hadn’t heard, the advertising industry is in serious decline. Not even a little bit.
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 7, 2014
[Advertising, Media] Kraft gets 4 Times Better Results from Content than TV ads
If Kraft gets 4 times better results from content marketing than advertising , then it’s time to rethink your spending. households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. Guess again.
FATHOM | THURSDAY, NOVEMBER 6, 2014
[Advertising, Media] Manufacturers: Read on Before Finalizing Your 2015 Marketing Budget
If you’re advertising with paid search, are you tracking which leads call your company instead of filling out a lead form? Digital Marketing Manufacturing Uncategorized content content strategy internet marketing Paid Search Search Engine Optimization SEO Social Media Usability One basket? And just what’s in this basket?
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Advertising, Media] How to Develop a Strong Visual Brand on Social Media
By implementing a strong visual branding strategy on social media. Visual social branding refers to what your social media content looks like -- your profile picture, your cover photo, and especially your social posts. The 4 Ingredients of Social Media Success. They add consistency to your graphics -- a big plus on social media.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 5, 2014
[Advertising, Media] The Critical Importance of Marketing Specialization
Marketing and Advertising. love comments and those who share on social media too. 'Why everyone needs to have a specialty, like mine in Marketing. Ruth Stevens. The award-winning marketing expert Jeff Ogden is 100% focused on marketing. You should specialize in something too. This story explains why. didn’t even ask for help.
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Advertising, Media] The Secrets to Building a High-Growth Marketing Team
For example, if you are going to invest a large portion of your budget in search advertising, deep experience in this field may be necessary. Much like the five-tool player in baseball, you may need a marketer that can transition across blogging, social media, PR, SEO, and website marketing. 'Congratulations on that budget approval!
VERTICAL RESPONSE | TUESDAY, NOVEMBER 4, 2014
[Advertising, Media] Big Ideas to Make the Most of Small Business Saturday
The site provides downloadable, personalized email images, digital banners, images for social media posts and logos to use on your blog or website. You’ll also have the option to have your business featured on ShopSmall.com and free online advertising. It’ll also be here before you know it. Personalize, Plan & Promote.
HUBSPOT | TUESDAY, NOVEMBER 4, 2014
[Advertising, Media] Like-Gating on Facebook Expires Tomorrow. Are You Ready?
We believe this update will benefit people and advertisers alike." Social Media 'After being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. You might have heard about this, but if not, here''s what happened. The Policy Change. " Their reasoning?
SAZBEAN | MONDAY, NOVEMBER 3, 2014
[Advertising, Media] When to Use Twitter Ads for Business
'For all the great things social media has to offer small businesses, perhaps the greatest might be the simple fact that it’s free. Advertisements. Social Media Social Networks digital strategy Internet Advertising internet marketing strategy social media strategy twitter ads twitter advertising
KOMARKETING ASSOCIATES | MONDAY, NOVEMBER 3, 2014
[Advertising, Media] 3 Online Marketing Elements The B2B Organization Should Not Overlook
Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts. Size Doesn’t Matter. B2B Can Still Be Localized.
WEBBIQUITY | MONDAY, NOVEMBER 3, 2014
[Advertising, Media] 14 Key Takeaways from the B2B Content Marketing Report
There are simply too many variables in the equation: price, product features, sales processes and skills, and the fact it takes multiple brand exposures (you’ve likely heard of the advertising rule of seven ) before a prospect will buy. Rounding out the top five tactics are: • Social media (64%). Case studies (64%).
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 3, 2014
[Advertising, Media] Four ways social media impacts emotional branding
'Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. So let’s start a little examination of how social media can fit into this formula. Loyalty trumps everything.
SYNECORE | THURSDAY, OCTOBER 30, 2014
[Advertising, Media] Ad Retargeting: It’s About Context, Relevance & Value
'The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. But how does ad retargeting work?
B2B MARKETING INSIDER | THURSDAY, OCTOBER 30, 2014
[Advertising, Media] Banner Ads Must Die!!!
The only reason spending on banner advertising is not dying faster is because marketers are shifting money from traditional marketing (print, radio, TV) to digital formats. GoldSpot Media ). 'Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. Banners. Die!!!
HUBSPOT | WEDNESDAY, OCTOBER 29, 2014
[Advertising, Media] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
'Every organization is in the media business now , which means there’s a growing number of corporations that are building out full-blown newsrooms.By If you’re curious how other organizations are churning out content that arguably competes with mainstream media , or if you simply need some inspiration, this post is for you.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 29, 2014
[Advertising, Media] Marketing Opportunities on Douban
Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg. Chinese Social Media One of these niche sites is Douban.
CMO ESSENTIALS | WEDNESDAY, OCTOBER 29, 2014
[Advertising, Media] Content Marketing Street Cred: 7 Marketers Share Their Secrets
Native advertising? Do we cross the line between authentic and advertising to be heard? In an era where we have been giving away our content for years, it might be tempting to cross that line into paid advertising, but I think the best decision is to look toward the long-term and maintain radical honesty with your audience.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 28, 2014
[Advertising, Media] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Her quite brilliant branding strategy is what transformed her from an ordinary reality TV star into “royalty,” and social media has been a driving force behind this.
SYNECORE | TUESDAY, OCTOBER 28, 2014
[Advertising, Media] Online Ad Spend: Still Rising, Trending Mobile & Social
That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 In 2014, mobile video impressions grew 350%, making mobile video the fastest growing category in mobile advertising. 'They just keep going up and up.
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 26, 2014
[Advertising, Media] 5 Tips For Maximizing Your Video Marketing
You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. Follow Daniel on Twitter @firmflair.
BIZNOLOGY | FRIDAY, OCTOBER 24, 2014
[Advertising, Media] 4 AdWeek marketing lessons for small businesses
'Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. Lesson #1: Expand Your Audience.