Paul Gillin

DECEMBER 12, 2013

The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. Five Important Differences Between Paid and Earned Media (Profitecture Blog).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

AUGUST 20, 2013

That’s revolution” “Mass media appeals to the masses and that means average. Products advertised on TV are by definition mediocre.” “If people aren’t complaining when your e-mail doesn’t show up, you don’t really have their permission to e-mail them.”

Conference 50

Conference Internet Marketing Lead Ranking Lead Scoring 50

Paul Gillin

MAY 13, 2016

Its popularity has enabled Adobe to invest in a growing amount of original content, and even sell some advertising space to cover costs. Adobe doesn’t even have access to the 30,000-name newsletter mailing list. Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

OCTOBER 5, 2011

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Is it any surprise that forecasters expect direct-mail marketing to decline nearly 40% over the next two years? I unsubscribe from any e-mails that don’t offer clear value to me. Dump the Junk.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

OCTOBER 19, 2011

Remember, this isn’t direct mail, and your cost of trying something new is basically zero. Facebook pages and apps offer easy ways to collect e-mail addresses. E-mail and news feeds can be used to deliver an ongoing stream of information that reminds people of who you are. Capture and communicate.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

AUGUST 19, 2011

Certainly not with advertising. Conversely, the owner of the Best Western Premier Marlemont can cut the advertising and direct mail budget because customers are doing a better job of promoting the hotel than any marketing could do. Look at the ratings of these two Cincinnati hotels on TripAdvisor.

Marketing Management 50

Marketing Management Business Advertising Agencies Marketing Budget 50

Paul Gillin

AUGUST 29, 2012

The new design had less cotton pulp and was missing the dry weave liner,” she wrote in an e-mail interview. Fox is a 30-year media relations veteran with more than a decade at P&G and experience with the customer skirmishes that are a constant fact of life at such companies. Fox says the experience was a critical teaching point.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50