Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

DECEMBER 12, 2013

The answer might be incubating in fast-growing media operations like BuzzFeed (right) and Upworthy. Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

OCTOBER 5, 2011

Here are a few that I welcome into my inbox: Bulldog Reporter’s Daily ‘Dog – This e-mail arrives every morning packed with news and insight about the latest happenings in media and corporate communications. Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

AUGUST 29, 2012

The product had been heralded as a breakthrough by Good Housekeeping magazine and had already received several awards. Fox is a 30-year media relations veteran with more than a decade at P&G and experience with the customer skirmishes that are a constant fact of life at such companies. How could consumers not see its benefits?

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

DECEMBER 30, 2013

Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate. I’ve also written extensively for BtoB magazine , but with the folding of that magazine into Advertising Age , I probably won’t be contributing there in the future.

Blogger 50

Blogger BtoB Paid Search Agency Companies 50

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. In this chapter, we’ll suggest some approaches.

ROI 50

ROI Paid Content Social Marketing Webcast 50