Marketing Insider Group

SEPTEMBER 16, 2020

It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. What are LinkedIn Stories and How Do They Work?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Image: LinkedIn.

Linkedin 69

Linkedin Paid Search Agency Ads Campaigns 69

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. There’s also a perception that most of B2B social media advertising is done on LinkedIn.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good. Click To Tweet. I guess you can.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Bannersnack

MAY 12, 2022

15 minutes read With over 750 million professionals where 4 out of 5 members are decision-makers, LinkedIn can help you promote your brand to the right audience or generate leads. The post [Webinar] How to Leverage LinkedIn Advertising and Generate Leads for Your Business appeared first on Creatopy Blog.

Webinar Metrics 98

Webinar Metrics Advertising Agencies Linkedin Advertisements 98

Search Engine Journal

JUNE 27, 2022

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The post LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies appeared first on Search Engine Journal.

Linkedin 92

Linkedin Paid Search Agency Advertisements Advertising 92

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Youtube 101

Youtube Advertisements Advertising Brand Identity 101

Bannersnack

AUGUST 2, 2023

7 minutes read As of 2023, LinkedIn has more than 900 million global users, a number that has consistently grown over the past few years (so much so that in 2022, it was acknowledged as the 7th fastest growing brand in the world). It is, then, fully understandable if you too want to start advertising on LinkedIn.

Linkedin 90

Linkedin Ads Advertisements Advertising 90

6sense

FEBRUARY 10, 2022

Your product or service may be exactly what they need, but generating awareness and interest is always a challenge … which makes the value proposition of B2B ABM advertising a compelling one. Of all the digital advertising networks for B2B revenue teams, LinkedIn is one of the most relevant and effective.

Account Based Marketing 62

Account Based Marketing ABM Linkedin Advertisements 62

Lake B2B

JULY 2, 2021

You must be aware of the hype surrounding LinkedIn for B2B healthcare marketing. The post How to Take Better LinkedIn Advertising Decisions Using Accurate Healthcare Lead Database appeared first on Blog.

Linkedin 98

Linkedin Advertisements Advertising Leads 98

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising Agencies 93

Advertising Agencies Advertisements Advertising Trends 93

Top Rank Marketing

DECEMBER 29, 2023

percent rise in year-over-year advertising spending during November 2023, the U.S. ad market grew for the eighth month in a row, with digital advertising continuing to see greater growth than the traditional sector, according to newly-published analysis of interest to B2B marketers.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Martech

NOVEMBER 2, 2023

The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). The post EU authorities ban Meta from using personal data for advertising appeared first on MarTech. Why we care. Get MarTech! In your inbox.

Advertisements 122

Advertisements Advertising Personalization Terms and Conditions 122

Navigate the Channel

JANUARY 24, 2024

LinkedIn has become an indispensable platform for professionals and businesses looking to establish their presence in the digital world. However, amidst the noise of promotions and product advertisements, many people make a critical error that hinders their success on this professional networking site.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Advertisers are going to remain loyal to Meta not because of how the platform performs with users, but because of its familiarity and ease of use from a marketing perspective. These tools make it even easier for advertisers to create images that fit Meta’s ad formats.

Advertising Agencies 93

Advertising Agencies Advertisements Advertising Trends 93

Emplifi

MAY 29, 2019

It's now absolutely key to have a good grasp of LinkedIn advertising and how it can win you more customers. Let's take a look some of the most effective ways to advertise on Linkedin.

Linkedin 84

Linkedin Advertisements Advertising Effectiveness 84

Emplifi

MAY 29, 2019

It's now absolutely key to have a good grasp of LinkedIn advertising and how it can win you more customers. Let's take a look some of the most effective ways to advertise on Linkedin.

Linkedin 84

Linkedin Advertisements Advertising Effectiveness 84

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

Navigate the Channel

NOVEMBER 6, 2023

When it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn. It is well-known that LinkedIn is the best platform for targeting professionals in general, however, there is not a great deal of talk around the scale that LinkedIn provides.

Linkedin 65

Linkedin Paid Search Agency CPC Cost Per Click 65

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? And that’s how we know LinkedIn rocks.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers. Shoppers in the U.S. Why we care. ” “Customers in the U.S. ” Get MarTech!

Advertising Agencies 96

Advertising Agencies Amazon Advertisements Advertising 96

Bannersnack

OCTOBER 3, 2022

The post Take Your LinkedIn Advertising to the Next Level appeared first on Creatopy Blog. < 1 minute read.

Linkedin 52

Linkedin Advertisements Advertising Webinar Metrics 52

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Go Beyond SEO

APRIL 26, 2023

Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. LinkedIn Ads for Law Firms LinkedIn Ads can be an effective advertising option for law firms looking to reach a highly targeted, professional audience.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Does your message on Facebook need to sound different than on LinkedIn?

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Top Rank Marketing

DECEMBER 8, 2023

percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. Is B2B advertising facing a crisis of creativity? And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Search Engine Journal

MAY 28, 2021

This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. The post New Ad Types for LinkedIn Advertisers & More Digital Marketing News appeared first on Search Engine Journal. Plus, everything announced at the Snap Partner Summit.

Advertising Agencies 76

Advertising Agencies Linkedin Advertisements Advertising 76

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising. Instagram advertising strategy.

Social Media 141

Social Media Resources Advertisements Advertising 141