B2B Memes

OCTOBER 19, 2010

In a speech last June , he argued that editors should get involved in all sides of a business, even if that meant selling advertising. Realistically, the average editor is probably the last person you would want to sell advertising. Taking advertising orders is one thing, but actively selling is quite another.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

MARCH 11, 2011

I’m also careful so it doesn’t look like I’m promoting advertisers/manufacturers. If I tweet something from the magazine’s account that is from an advertiser/manufacturer I make sure it provides value to my readers first—just like print B2B. LinkedIn is actually huge for my audience: custom builders, designers and architects.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 8, 2010

This is one reason the ranks of LinkedIn have been swelling of late, and why you should sign up if you haven’t already. Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. That’s your résumé now.&# Be a social-media networker.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

DECEMBER 15, 2011

A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100