Biznology

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Why B2B Marketers Should Try CTV Advertising

Biznology

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. Not to mention the cost—and quality—per lead. The medium of the future.

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Intentional inventing: own the intellectual property that leads the future

Biznology

Both the Internet and global digital businesses have taken the lead in years. When you deliver near-zero-cost bits at scale to solve people’s problems instantly during their moments of need, your patents will lead the future. Previous article: Visionary briefings: How to lead with exponential growth . Like this post?

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B2B marketing is all about leads. So why bother with branding?

Biznology

My entire B2B career has been about leadslead quality and quantity. Cost per lead. On the market side, I have never seen a study that didn’t place leads at the top of the B2B priority list. Its headline: Sales starts before your salesman calls, with business publication advertising. Conversion rates.

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Visionary briefings: How to lead with exponential growth

Biznology

Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Briefings on how to accelerate and take the lead. Here’s the new technology and clear vision you need to start leading tomorrow’s digital Earth in just years, not decades.

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Command the planet: Lead the exponential digital Earth

Biznology

Executives in leading companies face a wild, high-tech ride. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Previous article: Intentional inventing: Own the intellectual property that leads the future . Like this post?

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5 Leading Ecommerce Trends for 2021 You Should Use to Your Advantage

Biznology

With all of that in mind, here are the five leading trends that you should use to your advantage in 2021. It used to be that customer touchpoints in the online and offline world were lead generators and a way to establish a line of communication with the prospect. Capitalizing on omni-channel sales.

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Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. Lesson for leaders.