B2B Memes
JUNE 21, 2010
The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”. On one end is the pure publishing model, in which all revenues come from advertising and subscriptions. It’s trendy for content marketers to say that we’re all publishers.
B2B Memes
SEPTEMBER 29, 2011
AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. For B2B journalists, the most promising options appear to be either small-scale startups where they share both the risks and rewards, or content marketing groups within those companies formerly known as advertisers.
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B2B Memes
JULY 13, 2010
Sadly, as advertising has gotten scarcer, editorial standards have gotten laxer, resulting in such over-the-top quotes as—really, I did not make this up—“the outstanding part quality produced is outstanding—just awesome.”). Here are the top 12 offenders: leader. innovative. award winning.
B2B Memes
MAY 26, 2010
A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. His “freemium” model includes free e-books and audiobooks, donations, a print-on-demand (POD) paperback, a premium hardcover edition, advertisements, and a commission fee for a new short story. Doctorow: Make money with typos.
B2B Memes
OCTOBER 4, 2012
Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”.
B2B Memes
OCTOBER 4, 2012
Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”.
B2B Memes
SEPTEMBER 9, 2010
Do you expect either advertising or subscriptions to play a role? However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Is that a significant part of the strategy?
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