Buzz Marketing for Technology

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iPad saves the Page Advertising Business

Buzz Marketing for Technology

What’s really interesting about this is idea is – could it save the Page Advertising business and Magazine industry which has been in a long steady decline? So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Answer – Yes I think it could! Tweet This! Share this on Facebook.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Tweet This! Share this on Facebook.

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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation' Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. Integration between the two is a critical missing link.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work.

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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies! But I need your help to vote for my session!

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - Tags: social media Lead Generation.