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JIGGY drives 69% of revenue with marketing automation

ClickZ

30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. Like many young professionals, Kaylin was looking for a way to unwind from day-to-day stress.

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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions. Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. Here’s how we’ll use ‘em in 2022.

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Direct-to physician marketing, FLoC: Wednesday’s daily brief

Martech

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director. A new age of direct-to-physician marketing.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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What to do when your martech tools aren’t delivering results

Martech

But here’s the reality check: the actual landscape differs from the advertised glossy exterior. It’s like trying to fit pieces from different jigsaw puzzles into one coherent picture — challenging, often frustrating and not always successful. Think about it.

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Demandbase Expands Its Leadership Base

Valasys

Tapping into the experienced industry leadership of Allison Metcalfe to lead revenue strategy is supposed to boost the company’s sales, advertising, and customer success strategies. ” Metcalfe previously worked with a leading advertising technology company LiveRamp, completing a successful 7-year stint before joining Demandbase.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

regulatory requirement that Google not discriminate against its rivals in favor of its own advertising business to internal discussions revealing that a consensus on tracking cohorts (as opposed to, say, topics) has yet to be reached. FLoC (Federated Learning of Cohorts) has faced a series of hurdles over the last few months, from a U.K.