Remove impression

Paul Gillin

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3 Branded B2B News Services That Get It Right

Paul Gillin

Its popularity has enabled Adobe to invest in a growing amount of original content, and even sell some advertising space to cover costs. Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. The podcast library is particularly impressive.

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Weinberger Wisdom

Paul Gillin

Tech Leadership Council’s Social Media Summit. Media is frequently mis-characterized as publishing. The definition of media is that which mediates between parties. Media isn’t content. We are the media. New media transforms as it moves, unlike traditional fixed media like TV.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

The innovation was so impressive that former president Bill Clinton praised the diaper for reducing landfill waste. However, Rosana Shah of Baton Rouge, LA was not impressed. It stepped up advertising about the benefits of Dry Max and posted videos by leading pediatricians about the causes and treatment of diaper rash. “If

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Facebook Tips for Midsize Businesses

Paul Gillin

Dentoola consulting gives away reports on how to apply social media in the dentistry profession. “You only have a few seconds to make an impression. You don’t have to incur manufacturing or mailing costs to distribute incentives with value. Think of a digital asset you can create that has zero marginal expense.

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How to Calculate Social Marketing ROI

Paul Gillin

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. These numbers are impressive, but in our experience, they’re more the exception than the rule. Our impression-to-visit ratio (as measured by click-through rates) doubled this year versus last year.” They include Indium Corp.,

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The Trouble with Klout

Paul Gillin

Klout’s weaknesses have not stopped it from amassing an impressive list of more than 3,000 business customers and from being incorporated into popular applications like HootSuite as a standard metric. She’s obviously a bright young woman who’s very savvy about social media. The more I look at it, the less I like it.

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Transforming P&G

Paul Gillin

That’s an impressive statement coming from one of the world’s largest TV and print advertisers. P&G marketers create brilliant campaigns, but their success milestones have been defined by traditional metrics like impressions, coupons and trials. Brand building in the digital world is the future.”