Digital B2B Marketing

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How Google Is Killing Native Advertising

Digital B2B Marketing

Native advertising has been one of the hottest advertising topics of 2013. According to a recent survey, the majority of publishers now offer or plan to offer native advertising programs. How Google Is Penalizing Native Publishing Programs. But Is Native Advertising Just Trickery? The Future for Native Advertising.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings.

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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

An efficient and well targeted online advertising program often means the difference between merely average and outstanding results. These limitations mean B2B marketers need to get creative in order to identify and evaluate new online advertising opportunities. Suggested Resource: NextMark Mailing List Finder 3.

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Three Reasons Advertising Isn’t the B2B Branding Answer

Digital B2B Marketing

The Problem: Advertising will not create this brand. Before someone buys (and even for a period of time after), whether they are choosing an advertising agency or an ERP solution, they do not know the value. Google is the gateway to editorial, blogs and content published by you and your competitors. Not in B2B.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Start incorporating content into your advertising. With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. Social Advertising. Google still reigns as the king of search with approximately two-thirds of all US searches. Advertising. Print Advertorials.

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Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. However, most advertising applications for cookies assume they are used to identify a person consistently over time. times Google’s estimated number of users. times Google’s estimated number of users.

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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. Look at Google and Facebook. Reduce transaction costs of online advertising, so more dollars directly drive results.