KoMarketing Associates

DECEMBER 16, 2020

Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they expected, and about 37% of mid-level marketers said the same. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

Top Rank Marketing

NOVEMBER 3, 2023

advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest?

Webinar Metrics 99

Webinar Metrics Peer-to-peer Forrester Planning 99

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Forrester B2B

MAY 13, 2022

About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […]. Business decision makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media?

B2B Marketing 52

B2B Marketing B2B Media Forrester 52

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

Inbox Insight

DECEMBER 4, 2018

By 2019, programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising ( martechcube ). So, how can B2B marketers get ready for programmatic advertising? ANA/Forrester ). The growth of programmatic advertising within the B2B marketing sphere. In fact, 23.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Martech

APRIL 5, 2022

Forrester ). Accenture Holiday Shopping survey ) 69% of older millennials are more likely to choose one brand over another if that brand demonstrates inclusion and diversity in terms of its promotions and offers, 72% in terms of their in-store experience, and 70% in their product range. Processing.Please wait. Hiring and retention.

Business 114

Business Loyalty Paid Search Agency Acquisitions 114

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. More is spent on marketing technology today than on advertising. Forrester projections show spending on global marketing automation tech hit $13.4 And 42 percent of respondents to Chief Marketer’s 2019 B2B Marketing Outlook survey said their martech budgets would increase this year.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Martech

APRIL 25, 2022

” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed by ABM marketers. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. And they can all be quite effective. — to targeted accounts.

Account Based Marketing 103

Account Based Marketing ABM Marketing & Strategy Landing Pages 103

Martech

JUNE 23, 2022

This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. The Workday Consumer mindset. Use the verticals they’re researching.

Top of Funnel 83

Top of Funnel Campaigns Funnel Advertising Work Management 83

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Outbrain

JULY 26, 2022

According to a recent survey , 49% of consumers would be comfortable buying a car via a direct-to-consumer experience, 44% would buy online with a curbside pickup from a retailer or dealer, and 24% are willing to test drive virtually! According to Forrester, people consume an average of 11.4 pieces of content before purchasing a car.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Paid Search Agency 26

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. As a result, more B2B brands are adopting ABM models to address these issues.

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Key Findings from the ABM Benchmark Survey. Every year, Demand Gen releases their Account-Based Marketing (ABM) Benchmark Survey report. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. Spend is also increasing for digital advertising as consumers head to online channels for information. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey.

Touchpoints 99

Touchpoints Gartner Word of Mouth Loyalty 99

Martech

MARCH 30, 2023

Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. AI will power advertising efforts to serve the buyers’ needs better.

Conversion 129

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 129

Sword and the Script | B2B

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Martech

JULY 18, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. — Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. to targeted accounts. Why we care.

Enterprise Management 90

Enterprise Management Account Based Marketing Work Management Marketing Management 90

Liveintent

MARCH 26, 2020

As Forrester found, 89% of marketers say the email address is their most important piece of customer data. In a recent survey of more than 130 publishing executives, Digiday found that “adapting the frequency of email” was the most effective tactic for driving subscriptions. Email drives subscriptions.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

DemandBase

NOVEMBER 20, 2019

The most notable recognition, however, is having Demandbase named a Leader by Forrester in its New Wave report and highlighted as the top must-have ABM technology in a recent Forrester survey of 120 businesses practicing ABM. The Next Chapter. Now on to the topic of the blog and my decision to step aside from the CEO role.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Oktopost

JANUARY 12, 2021

Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. Paid Advertising. Tracking conversion rate is standard, but you also need to look at the cost per lead for your advertising.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Liveintent

DECEMBER 7, 2021

Zero-party data is information your customers intentionally give you, like whether they prefer a weekly email or a daily one, which products they want to know are in stock, and information they may provide in a survey or questionnaire.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Martech

MAY 4, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. — to targeted accounts.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Effectiveness 105

Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Source: Auseh Britt. Why we care.

Account Based Marketing 117

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 117

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. The survey offers these 3 key takeaways: Focus on strategy, not tactics. Results, not tactics.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Martech

JUNE 3, 2022

This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. — to targeted accounts.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 110

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Said Bhagat, “We help brands like Planful use what we call downstream buyer intent data to target their advertising and sales outreach. A different kind of B2B buyer.

Buying Cycle 88

Buying Cycle Intent Ideal Customer Profiles Planning 88