Paul Gillin

article thumbnail

The Power of B2B Communities

Paul Gillin

Spiceworks is a technology company that acts like a media company. The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. All comments are appreciated!

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Market share research; awareness research; media citations; analyst research. Market influence.

ROI 50