Content Marketing Institute

MARCH 22, 2018

What makes the Intel example unique is that the iQ team believes truly engaging quality content is key, but it also knows that to get that content in front of an audience it must leverage data science, technology, and advertising. Quality #content alone never wins. Masterful marketers exploit tech to maximize investment.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Eloqua and CMO.com helped coordinate survey information. Four of the top 10 tactics for generating high quality leads are more traditional (non-digital).

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. I’m reminded of this because of the top 4 posts listed above, one is about PPC advertising, two are about Webinars, and the last is about direct mail: hardly the most cutting-edge topics. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Webbiquity

DECEMBER 26, 2012

In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. .”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.

Education 100

Education Marketing Automation Services Work Management Planning 100

Marketing Insider Group

JANUARY 29, 2013

Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. It is the data scientists and the marketing nerds.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Engagio

JULY 31, 2017

Vendors typically use one of three methods to collecting this behavioral data to determine intent: analyzing activity on social networks such as scanning posts; analyzing content consumption across a publishing network and analyzing engagement with display advertising across the public Internet.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Anything Goes Marketing

MARCH 8, 2009

In a few short months, the group has 32 members without having done any advertising. Join the ITI Alumni group (now I can say that I have done some advertising). Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter.

Social Media 100

Social Media Web 2.0 Media Blogger 100

SmartBug Media

MARCH 18, 2019

YouTube also does a good job of branding itself or third-party advertising on your content making it difficult to provide a professional look and feel on your video content. Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more. Say goodbye to reading.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. You’re only in advertising because you couldn’t hack it in medicine.’ Pitching on Twitter? Twitter was the most popular social media channel, with 80% of PR agencies having a presence. Interactive PR Guides, Tips and Tools. ‘Loser.

PR 100

PR Tools Tips Blogger 100

Marketing Insider Group

DECEMBER 22, 2011

Why Search Geeks Are Taking Over Advertising [link]. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. The World of Marketing Has Changed – Have You Been Left Behind?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Ambal's Amusings

DECEMBER 14, 2011

Blog FusionSpark Twitter Fusionspark NewMedia2012. Manticore Technology, Marketo, Eloqua, to name a few). They have marketing budgets in which portions of the budgets go toward brochures, advertising buys and even that somewhat nebulas thing called “social media.” Russell Sparkman.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

The Effective Marketer

MARCH 9, 2010

How many webinars are being advertised here? Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. And what’s up with blog posts (side bar) in this email? Too confusing.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

NOVEMBER 28, 2012

ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Follow her on Twitter.

B to B 40

B to B Paid Content Social Media CMS Development 40

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Here’s a step-by-step for each advertising platform: Google Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DivvyHQ

AUGUST 7, 2018

The slow death of traditional advertising is sure and steady. They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. You’re probably feeling it. But even your rented land on Facebook isn’t safe (or secure).

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Reachforce.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Terminus

NOVEMBER 9, 2015

Jon Miller , co-founder of Marketo, has now started his own company, Engagio , and Paul Teshima and Mark Organ from Eloqua. TellApart (acquired by Twitter). Advertising tech. The 4 #MarTech clouds according to @ajay_bcv: B2B, commerce, consumer brands and advertising tech Click To Tweet. They’re the visionaries.

Advertising Agencies 20

Advertising Agencies Generation Marketing Automation Services Eloqua 20

Industrial Marketing Today

MAY 11, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Convince & Convert

MAY 18, 2012

So, that’s my first sort of weird thing that happened today, and the second thing, we were just talking about this off air, the very interestingly timed announcement that General Motors is pulling a $10 million media buy from Facebook because they don’t believe that Facebook advertising is effective. That’s a crisis.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

markempa

AUGUST 4, 2014

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. And so our personal life, or business life, have become enmeshed. And people aren’t excited by that.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SmartBug Media

MARCH 10, 2020

Landing Page A/B Testing: Utilizing A/B testing of landing pages through your CMS is essential as you target your accounts via advertising and digital campaigns, but you can also use an add-on tool like Optimizely to conduct tests. Twitter Ads. Twitter Ads. HubSpot Marketing Platform. CMS and Content. Ad Targeting. DemandBase.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Digital B2B Marketing

JULY 25, 2013

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. Today banner advertising is increasingly purchased and placed by systems. This happens: 2. How Much Does Half a Banner Cost?

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

KoMarketing Associates

NOVEMBER 26, 2019

Its advertising platform is known for being slow, expensive and generally counterintuitive. Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Let me know in the comments section or through my Twitter profile. This means that user data is always up-to-date!

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. That’s difficult to do with some of the Twitter, Facebook data a lot.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. That’s difficult to do with some of the Twitter, Facebook data a lot.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Digital B2B Marketing

MARCH 14, 2013

Providers like Turn , MediaMath or RocketFuel are able to take your creative, budget and goal and run online advertising programs that are managed and optimized by algorithms, making billions (literally) of ad buying decisions for their clients every single day. Share your opinion in the comments below or with me on Twitter ( @wittlake ).

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Marketing Insider Group

JULY 28, 2011

Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Steve is also the author of the book the Digital Body Language , the Digital Body Language Blog and the user-community blog Eloqua Artisan. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Marketing Insider Group

JULY 26, 2012

In this deck, Steven Van Belleghem shows how advertising is evolving towards content marketing, and delivers a pragmatic way to start with content marketing in your company. From Content to Customer by Eloqua & JESS3 from Eloqua. Marketing Cloud: Winning Content Strategies Marketing Webinar from Rebecca Lieb.

Eloqua 100

Eloqua Content Marketing Best Practices Content 100

LeanData

DECEMBER 28, 2015

Account-Based Advertising: Tools that allow you to create focused advertising campaigns that place messaging directly in front of the people who matter the most inside valued targets. Systems like Marketo, Oracle Eloqua and Hubspot are examples. Account: A company that you want to track.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. LeadSift monitors conversations on all popular platforms, including but not limited to social networks like Facebook, Twitter, and LinkedIn. Pricing starts at $8/user/month.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122